{"id":177283,"date":"2026-03-26T14:53:39","date_gmt":"2026-03-26T13:53:39","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177283"},"modified":"2026-06-25T14:29:17","modified_gmt":"2026-06-25T12:29:17","slug":"instagram-social-listening","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/","title":{"rendered":"\u00c9coute sociale sur Instagram : Conseils et outils pour 2026"},"content":{"rendered":"<p><strong>Si vous g\u00e9rez une marque sur Instagram, vous \u00eates probablement submerg\u00e9 par le contenu, les commentaires et les mention. L'\u00e9coute sociale sur Instagram vous aide \u00e0 transformer ces conversations chaotiques en informations claires - afin que vous puissiez comprendre votre public, rep\u00e9rer les tendances et r\u00e9agir avant que les probl\u00e8mes ne prennent de l'ampleur. Dans ce guide, nous vous montrons exactement comment proc\u00e9der.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">L'\u00e9coute sociale d'Instagram r\u00e9v\u00e8le de vraies informations<\/p>\n                    <p class=\"acf-key-takeaways__text\">Il suit et analyse les conversations au-del\u00e0 des mention marqu\u00e9es, y compris les hashtags et les mots-cl\u00e9s non marqu\u00e9s. Cela vous aide \u00e0 comprendre ce que les gens pensent vraiment de votre marque.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">L'\u00e9coute manuelle ne fonctionne pas \u00e0 grande \u00e9chelle<\/p>\n                    <p class=\"acf-key-takeaways__text\">Le suivi manuel ne convient qu'aux tr\u00e8s petites marques (jusqu'\u00e0 ~100 mention\/mois). Les grandes marques ont besoin d'outils pour capturer et analyser efficacement de grands volumes de donn\u00e9es.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">L'acc\u00e8s aux donn\u00e9es est limit\u00e9 par les politiques d'Instagram<\/p>\n                    <p class=\"acf-key-takeaways__text\">Aucun outil ne peut surveiller les Stories, les comptes priv\u00e9s ou les DM. Le social listening se concentre sur les donn\u00e9es publiques telles que les posts, les hashtags et les mesures d'engagement.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Les connaissances permettent de prendre de meilleures d\u00e9cisions<\/p>\n                    <p class=\"acf-key-takeaways__text\">L'\u00e9coute sociale soutient le marketing, le service \u00e0 la client\u00e8le, les produits et la strat\u00e9gie concurrentielle. La valeur r\u00e9elle r\u00e9side dans l'identification des tendances et des mod\u00e8les, et non dans des mention uniques.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">Qu'est-ce que l'\u00e9coute sociale sur Instagram ?<\/h2>\n\n\n\n<p><strong>L'\u00e9coute sociale Instagram est le suivi et l'analyse automatis\u00e9s des conversations sur Instagram.<\/strong><\/p>\n\n\n\n<p><strong>Il s'agit de surveiller les mention marqu\u00e9es et non marqu\u00e9es, les hashtags et d'autres mots-cl\u00e9s.<\/strong>&nbsp;pour comprendre le sentiment r\u00e9el du public, identifier les tendances, d\u00e9couvrir des mod\u00e8les et trouver des possibilit\u00e9s d'am\u00e9lioration&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/performance-sur-instagram\/\">Performances sur Instagram<\/a>&nbsp;et se d\u00e9velopper sur la plateforme.<\/p>\n\n\n\n<p>Les marques qui utilisent l'\u00e9coute sociale sur Instagram peuvent am\u00e9liorer leurs efforts marketing, augmenter la satisfaction de leurs clients et acqu\u00e9rir un avantage concurrentiel en restant plus proches de ce que leur public pense et ressent r\u00e9ellement.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Avis important<\/strong><br><br>L'\u00e9coute sociale manuelle ne fonctionne que pour les tr\u00e8s petites marques (jusqu'\u00e0 ~100 mentions\/mois).<br><br><strong>Dans cet article, nous nous concentrons sur les outils <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-lecoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> utilis\u00e9e par les moyennes et grandes marques, lorsque l'analyse manuelle n'est pas possible.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Commencez tout de suite \u00e0 faire de l'\u00e9coute sociale sur Instagram !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\">Comment utiliser le social listening pour Instagram en 8 \u00e9tapes ?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Comprendre ce que vous pouvez surveiller sur Instagram<\/h3>\n\n\n\n<p>L'\u00e9coute sociale d'Instagram&nbsp;<strong>les outils sont limit\u00e9s<\/strong>d par les politiques de la plateforme.<\/p>\n\n\n\n<p><strong>M\u00eame le meilleur logiciel de social listening ne peut pas surveiller les Stories Instagram, les comptes priv\u00e9s et les messages directs<\/strong>. C'est impossible car Instagram l'interdit directement dans :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.facebook.com\/terms\/dfc_platform_terms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Termes de la plate-forme Meta<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/graph-api\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">API graphique<\/a>&nbsp;la documentation (technique)<\/li>\n<\/ul>\n\n\n\n<p>Par cons\u00e9quent, n'oubliez pas que - quoi que les sp\u00e9cialistes du marketing et les vendeurs essaient de vous faire croire - vous ne pouvez pas vous passer de l'aide de l'Union europ\u00e9enne.&nbsp;<a href=\"https:\/\/brand24.com\/blog\/fr\/outils-decoute-sociale\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils d'\u00e9coute sociale<\/a>&nbsp; ne peut suivre et analyser que les donn\u00e9es relatives aux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les indicateurs d'engagement (tels que les likes et les commentaires).<\/strong><\/li>\n\n\n\n<li><strong>Publications Instagram \u00e0 partir de profils publics<\/strong><\/li>\n\n\n\n<li><strong>Enrouleurs<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/hashtags-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags\">Hashtags<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Choisir le bon outil<\/h3>\n\n\n\n<p>Maintenant que vous comprenez les limites universelles des logiciels d'\u00e9coute sociale Instagram, il est temps de choisir le bon outil.<\/p>\n\n\n\n<p>Il existe des dizaines de solutions diff\u00e9rentes sur le march\u00e9. Trouver la bonne peut prendre du temps.&nbsp;<\/p>\n\n\n\n<p>Vous trouverez ci-dessous notre s\u00e9lection de <strong>les 5 meilleurs outils <\/strong>qui vous permettent d'effectuer du social listening sur Instagram.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Les outils suivants ne sont pas class\u00e9s en fonction de leur popularit\u00e9 ou de leurs performances. Ils ont \u00e9t\u00e9 choisis ind\u00e9pendamment par notre \u00e9quipe sur la base des crit\u00e8res suivants : pertinence pour Instagram, ad\u00e9quation pour les moyennes et grandes marques, capacit\u00e9s d'\u00e9coute sociale, cr\u00e9dibilit\u00e9 sur le march\u00e9 et couverture des diff\u00e9rents cas d'utilisation.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Meilleur pour                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Points forts                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Utilisateur id\u00e9al                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Des informations rapides et une grande facilit\u00e9 d'utilisation<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Suivi et sentiment en temps r\u00e9el<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marques d'\u00e9chelle et d'entreprise<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Analyse approfondie et utilisation en entreprise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>IA avanc\u00e9e et donn\u00e9es \u00e0 grande \u00e9chelle<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Grandes entreprises et entreprises mondiales<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Flux de travail de l'\u00e9quipe et rapports<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tableaux de bord et collaboration solides<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9quipes de marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Outil de m\u00e9dias sociaux tout-en-un<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9couter et publier en un seul endroit<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9quipes multicanaux<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        YouScan                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u00c9coute sociale visuelle<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reconnaissance d'images de logos et de produits<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Les marques visuelles d'abord<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24 - le meilleur outil d'\u00e9coute sociale !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Mettre en place votre projet d'\u00e9coute<\/h3>\n\n\n\n<p>Le processus de mise en place de votre projet d'\u00e9coute sociale est assez similaire, quel que soit l'outil choisi.&nbsp;<\/p>\n\n\n\n<p>Tout d'abord, choisissez un ou plusieurs mots-cl\u00e9s \u00e0 suivre et \u00e0 analyser. Utilisez le nom de votre marque, le nom d'un concurrent, vos produits ou services, des hashtags, des mots-cl\u00e9s pertinents pour votre secteur d'activit\u00e9, etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e3f160&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e3f160\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea1ca5bc-1d4e-4cdb-8688-d300e5e306ff.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p id=\"connect\">Ensuite, connectez votre projet \u00e0 Instagram. G\u00e9n\u00e9ralement, pour obtenir une analyse encore plus pr\u00e9cise, vous devriez ajouter un lien direct vers le profil Instagram de votre marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e3f2ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e3f2ba\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/a231fef1-d3d9-494f-948c-747590669edb.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Lire la suite : <a href=\"https:\/\/brand24.com\/blog\/fr\/les-filtres-qui-permettent-de-gagner-du-temps-et-que-tout-outil-decoute-sociale-devrait-posseder\/\" target=\"_blank\" rel=\"noopener\" title=\"Filtres d&#039;\u00e9coute sociale \u00e0 utiliser pour gagner du temps\">Filtres d'\u00e9coute sociale \u00e0 utiliser pour gagner du temps<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Activer les alertes<\/h3>\n\n\n\n<p>L'un des principaux avantages des outils d'\u00e9coute sociale est qu'ils peuvent vous envoyer des notifications et des rapports instantan\u00e9s. C'est tr\u00e8s utile, surtout en cas de pic soudain de mention, qui peut \u00eatre le signe d'un moment viral ou d'une crise.<\/p>\n\n\n\n<p>Quel que soit l'outil que vous utilisez, vous pouvez configurer les alertes de mani\u00e8re \u00e0 ce qu'elles soient hautement personnalisables. Vous pouvez choisir les r\u00e8gles qui d\u00e9clenchent les notifications in-app et par courriel, ainsi que la fr\u00e9quence des rapports standard.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e3f406&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e3f406\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/331f3e11-2d9c-4abc-a8b3-b11dd26008a1.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Configurez votre premier projet de veille sociale sur Instagram !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Analysez votre sentiment<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments-sur-instagram\/\">Analyse des sentiments sur Instagram<\/a>&nbsp;est une technique de traitement du langage naturel qui permet de d\u00e9couvrir les v\u00e9ritables sentiments des internautes derri\u00e8re leur contenu en ligne.&nbsp;<\/p>\n\n\n\n<p>Il vous permet de voir rapidement si les utilisateurs d'Instagram discutent de votre marque de mani\u00e8re positive, n\u00e9gative ou neutre. Par cons\u00e9quent, vous pouvez rep\u00e9rer ce qui rend votre public heureux et ce qui le frustre.<\/p>\n\n\n\n<p>Un tel aper\u00e7u est inestimable pour g\u00e9rer les conversations, r\u00e9pondre aux pr\u00e9occupations avant qu'elles ne s'aggravent et am\u00e9liorer vos produits ou services.<\/p>\n\n\n\n<p>L'\u00e9volution des sentiments dans le temps montre si votre&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\">r\u00e9putation de la marque<\/a>&nbsp;\u00e9volue dans la bonne direction ou tout \u00e0 fait \u00e0 l'oppos\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e3f8a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e3f8a9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg\" alt=\"analyse des sentiments Instagram\" class=\"wp-image-182399\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau d'analyse des sentiments sur Instagram dans le tableau de bord Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez votre sentiment sur Instagram avec Brand24 !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Trouvez vos influenceurs et ambassadeurs de marque<\/h3>\n\n\n\n<p>Instagram regorge de cr\u00e9ateurs qui fa\u00e7onnent l'opinion publique.&nbsp;<\/p>\n\n\n\n<p>Les outils d'\u00e9coute sociale peuvent vous aider \u00e0 identifier les comptes qui mention votre marque le plus souvent et qui g\u00e9n\u00e8rent la plus grande exposition.<\/p>\n\n\n\n<p>Ces connaissances peuvent vous aider \u00e0 lancer des campagnes de marketing d'influence bas\u00e9es sur des donn\u00e9es qui donnent r\u00e9ellement des r\u00e9sultats.&nbsp;<\/p>\n\n\n\n<p>Au lieu de chercher \u00e0 savoir avec qui \u00e9tablir un partenariat, vous pouvez vous concentrer sur les cr\u00e9ateurs qui s'int\u00e9ressent d\u00e9j\u00e0 \u00e0 votre marque ou \u00e0 votre niche. Vous obtiendrez ainsi une plus grande authenticit\u00e9, un engagement plus fort et un meilleur retour sur investissement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e3fd1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e3fd1c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg\" alt=\"onglet influenceurs pour l&#039;\u00e9coute sociale d&#039;instagram\" class=\"wp-image-182402\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-248x137.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1 <strong>Conseil de pro : coop\u00e9rer avec les nano- et micro-influenceurs<\/strong><br><br>Selon la&nbsp;<a href=\"https:\/\/thesocialcat.com\/blog\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">Rapport sur le marketing d'influence de Social Cat<\/a>, Les nano-influenceurs (1 000 \u00e0 10 000 followers) et les micro-influenceurs (10 000 \u00e0 50 000 followers) b\u00e9n\u00e9ficient de taux d'engagement beaucoup plus \u00e9lev\u00e9s que les comptes plus importants (2,71% et 1,81%).&nbsp;<br><br>De plus, ces cr\u00e9ateurs ont des attentes financi\u00e8res bien moins \u00e9lev\u00e9es et sont beaucoup plus faciles \u00e0 contacter. Dans Brand24, vous pouvez les trouver en appliquant le filtre \u00ab Score d'influence \u00bb (1 \u2013 7).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\">07 D\u00e9couvrez les sujets et les contextes dans lesquels les gens discutent de votre marque sur Instagram.<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/instagram-mentions\/\">Instagram mentions<\/a>&nbsp;sont rarement isol\u00e9es. Ils sont g\u00e9n\u00e9ralement li\u00e9s \u00e0 des tendances et \u00e0 des discussions plus larges.<\/p>\n\n\n\n<p>L'analyse th\u00e9matique vous aide \u00e0 comprendre ce dont les gens parlent vraiment lorsqu'ils mention votre marque, vos produits ou vos concurrents.<\/p>\n\n\n\n<p>Les outils d'\u00e9coute sociale tels que Brand24 peuvent reconna\u00eetre les sujets r\u00e9currents et les regrouper.&nbsp;<\/p>\n\n\n\n<p><strong>Ces connaissances vous permettent<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier les lacunes en mati\u00e8re de contenu<\/li>\n\n\n\n<li>Ajustez vos campagnes pour qu'elles correspondent \u00e0 ce qui int\u00e9resse d\u00e9j\u00e0 votre public.<\/li>\n\n\n\n<li>Rep\u00e9rer les probl\u00e8mes \u00e9mergents<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e400b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e400b5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg\" alt=\"instagram social listening 0 ai topic analysis in brand24\" class=\"wp-image-182401\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-300x118.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-90x35.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\">08 Comparaison avec les concurrents<\/h3>\n\n\n\n<p>L'analyse concurrentielle vous permet de comparer votre <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"la visibilit\u00e9 de la marque,\">la visibilit\u00e9 de la marque,<\/a> <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment\">sentiment<\/a>et <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\" target=\"_blank\" rel=\"noopener\" title=\"part de voix\">part de voix<\/a> contre vos concurrents.&nbsp;<\/p>\n\n\n\n<p>En suivant la fr\u00e9quence et le contexte dans lesquels ils sont mentioned, vous pouvez identifier leurs points forts, d\u00e9couvrir les lacunes de leur strat\u00e9gie et trouver des occasions de positionner votre marque plus efficacement.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement vous inspirer de leurs succ\u00e8s pour vos futures campagnes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a463a4e403c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a463a4e403c4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg\" alt=\"Comparaison entre DJI et GoPro concernant leur pr\u00e9sence sur Instagram\" class=\"wp-image-182400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison entre DJI et GoPro concernant leur pr\u00e9sence sur Instagram (source : Brand24)<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez vos concurrents sur Instagram comme un pro !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>L'\u00e9coute sociale d'Instagram vous aide \u00e0 passer de la r\u00e9action aux mention \u00e0 la compr\u00e9hension de ce qui alimente r\u00e9ellement les conversations. Elle vous donne acc\u00e8s \u00e0 des informations qui am\u00e9liorent le marketing, le service client, le d\u00e9veloppement de produits et la strat\u00e9gie concurrentielle.<\/p>\n\n\n\n<p>\u00c0 grande \u00e9chelle, le suivi manuel ne suffit plus. Avec les bons outils, vous pouvez analyser de grands volumes de donn\u00e9es, rep\u00e9rer rapidement les tendances et prendre de meilleures d\u00e9cisions sur la base des commentaires r\u00e9els des utilisateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quels sont les avantages commerciaux de l'\u00e9coute sociale sur Instagram ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">L'\u00e9coute sociale sur Instagram a un impact concret sur votre activit\u00e9, car elle vous aide \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es en mati\u00e8re de marketing, de service client et de d\u00e9veloppement de produits.<br><br>En <strong>service client\u00e8le<\/strong>, cela permet de mettre en lumi\u00e8re des retours indirects qui vous \u00e9chapperaient autrement : un commentaire tel que \u201c Mes nouvelles Asics sont enfin arriv\u00e9es apr\u00e8s deux semaines d'attente \u201d devient ainsi un signal d'am\u00e9lioration. Dans <strong>marketing<\/strong>, cela permet de mettre en lumi\u00e8re les besoins r\u00e9els de votre public cible ; ainsi, une publication du type \u201c \u00c0 la recherche de chaussures de course \u00e9cologiques \u201d peut donner lieu \u00e0 la promotion de gammes de produits durables. Pour <strong>l'analyse comparative des concurrents<\/strong>, cela permet d'identifier les tendances du secteur et les opportunit\u00e9s de croissance : le fait de remarquer que \u201c la nouvelle Speedcross de Salomon est bien plus ax\u00e9e sur la course de trail que la Speedgoat de Hoka \u201d met en \u00e9vidence une \u00e9volution vers des segments de niche du trail qui m\u00e9ritent d'\u00eatre explor\u00e9s. Sur le <strong>produit<\/strong> D'autre part, des probl\u00e8mes r\u00e9currents et des id\u00e9es de d\u00e9veloppement \u00e9mergent naturellement, comme \u201c si vous avez les pieds larges, je ne vous recommanderais pas les Asics Superblast \u201d \u2013 une source d'inspiration directe pour les mod\u00e8les \u00e0 coupe plus large. Enfin, pour <strong>strat\u00e9gie de contenu<\/strong>, cela permet d'identifier et de tirer parti du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, en transformant une publication enthousiaste telle que \u201c Je suis accro \u00e0 ma nouvelle tenue Lululemon \u201d en une occasion de partager \u00e0 nouveau du contenu authentique et de renforcer la notori\u00e9t\u00e9 de la marque.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quelle est la diff\u00e9rence entre la surveillance d'Instagram et l'\u00e9coute sociale d'Instagram ?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">On confond souvent l'\u00e9coute sociale sur Instagram avec la veille sur Instagram, mais bien qu'elles puissent sembler similaires, elles ont des objectifs diff\u00e9rents. En termes simples : la veille sur Instagram vous indique ce qui se passe ; l'\u00e9coute sociale sur Instagram vous explique pourquoi cela se passe ainsi et ce qu'il faut faire ensuite.<br><br><strong>Surveillance d'Instagram<\/strong> Il s'agit de collecter des donn\u00e9es \u2013 ce que les utilisateurs disent sur la plateforme \u2013 afin de pouvoir r\u00e9pondre imm\u00e9diatement aux mention, aux messages et aux commentaires. Il s'agit d'une approche r\u00e9active \u00e0 court terme.<br><strong>Social listening sur Instagram<\/strong> va plus loin en analysant les raisons pour lesquelles les gens tiennent certains propos et ce qu'ils signifient r\u00e9ellement, dans le but d'obtenir des informations permettant d'orienter les d\u00e9cisions commerciales et de suivre les tendances \u00e0 long terme du secteur.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Transformez les mention d'Instagram en informations. D\u00e9couvrez comment le social listening vous aide \u00e0 comprendre votre public, \u00e0 rep\u00e9rer les tendances et \u00e0 prendre de meilleures d\u00e9cisions.<\/p>","protected":false},"author":83,"featured_media":177351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-177283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Micha\u0142 Jo\u0144ca\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Instagram Social Listening [2026 Strategy &amp; Tools ] | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp\" \/>\n\t\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-03-26T13:53:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-26T14:28:10+02:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Instagram Social Listening [2026 Strategy &amp; Tools ] | Brand24\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#article\",\"name\":\"Instagram Social Listening [2026 Strategy & Tools ] | Brand24\",\"headline\":\"Instagram Social Listening: Tips &amp; Tools for 2026\",\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/michal-jonca\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2025\\\/09\\\/instagram_social_listening_brand_image_blog_cover_615x345.webp\",\"width\":615,\"height\":345,\"caption\":\"instagram social listening\"},\"datePublished\":\"2026-03-26T14:53:39+01:00\",\"dateModified\":\"2026-06-25T14:29:17+02:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#webpage\"},\"articleSection\":\"Social Listening\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr#listItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/category\\\/social-listening\\\/#listItem\",\"name\":\"Social Listening\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/category\\\/social-listening\\\/#listItem\",\"position\":2,\"name\":\"Social Listening\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/michal-jonca\\\/#author\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/michal-jonca\\\/\",\"name\":\"Micha\\u0142 Jo\\u0144ca\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michal-jonca\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#webpage\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/\",\"name\":\"Instagram Social Listening [2026 Strategy & Tools ] | Brand24\",\"description\":\"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/michal-jonca\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/author\\\/michal-jonca\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2025\\\/09\\\/instagram_social_listening_brand_image_blog_cover_615x345.webp\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#mainImage\",\"width\":615,\"height\":345,\"caption\":\"instagram social listening\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/instagram-social-listening\\\/#mainImage\"},\"datePublished\":\"2026-03-26T14:53:39+01:00\",\"dateModified\":\"2026-06-25T14:29:17+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Instagram Social Listening [2026 Strategy & Tools ] | Brand24","description":"Transformez les mention d'Instagram en informations. D\u00e9couvrez comment le social listening vous aide \u00e0 comprendre votre public, \u00e0 rep\u00e9rer les tendances et \u00e0 prendre de meilleures d\u00e9cisions.","canonical_url":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#article","name":"Instagram Social Listening [2026 Strategy & Tools ] | Brand24","headline":"Instagram Social Listening: Tips &amp; Tools for 2026","author":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/michal-jonca\/#author"},"publisher":{"@id":"https:\/\/brand24.com\/blog\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp","width":615,"height":345,"caption":"instagram social listening"},"datePublished":"2026-03-26T14:53:39+01:00","dateModified":"2026-06-25T14:29:17+02:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#webpage"},"isPartOf":{"@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#webpage"},"articleSection":"Social Listening"},{"@type":"BreadcrumbList","@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr#listItem","position":1,"name":"Blog","item":"https:\/\/brand24.com\/blog\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/#listItem","name":"Social Listening"}},{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/#listItem","position":2,"name":"Social Listening","previousItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/fr#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/brand24.com\/blog\/fr\/#organization","name":"Brand24","description":"Insights, analyses & case studies","url":"https:\/\/brand24.com\/blog\/fr\/"},{"@type":"Person","@id":"https:\/\/brand24.com\/blog\/fr\/author\/michal-jonca\/#author","url":"https:\/\/brand24.com\/blog\/fr\/author\/michal-jonca\/","name":"Micha\u0142 Jo\u0144ca","sameAs":["https:\/\/www.linkedin.com\/in\/michal-jonca\/"]},{"@type":"WebPage","@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#webpage","url":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/","name":"Instagram Social Listening [2026 Strategy & Tools ] | Brand24","description":"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/brand24.com\/blog\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#breadcrumblist"},"author":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/michal-jonca\/#author"},"creator":{"@id":"https:\/\/brand24.com\/blog\/fr\/author\/michal-jonca\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp","@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#mainImage","width":615,"height":345,"caption":"instagram social listening"},"primaryImageOfPage":{"@id":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/#mainImage"},"datePublished":"2026-03-26T14:53:39+01:00","dateModified":"2026-06-25T14:29:17+02:00"},{"@type":"WebSite","@id":"https:\/\/brand24.com\/blog\/fr\/#website","url":"https:\/\/brand24.com\/blog\/fr\/","name":"Brand24","description":"Insights, analyses & case studies","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/brand24.com\/blog\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"Brand24 Blog","og:type":"article","og:title":"Instagram Social Listening [2026 Strategy &amp; Tools ] | Brand24","og:description":"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.","og:url":"https:\/\/brand24.com\/blog\/fr\/instagram-social-listening\/","og:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp","og:image:secure_url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp","og:image:width":615,"og:image:height":345,"article:published_time":"2026-03-26T13:53:39+00:00","article:modified_time":"2026-03-26T14:28:10+02:00","twitter:card":"summary_large_image","twitter:title":"Instagram Social Listening [2026 Strategy &amp; Tools ] | Brand24","twitter:description":"Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.","twitter:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/instagram_social_listening_brand_image_blog_cover_615x345.webp"},"aioseo_meta_data":{"post_id":"177283","title":"Instagram Social Listening [2026 Strategy &amp; Tools ] | #site_title","description":"Transformez les mention d'Instagram en informations. D\u00e9couvrez comment le social listening vous aide \u00e0 comprendre votre public, \u00e0 rep\u00e9rer les tendances et \u00e0 prendre de meilleures d\u00e9cisions.","keywords":null,"keyphrases":{"focus":{"keyphrase":"instagram social listening","score":82,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-09-22 10:27:06","updated":"2026-06-25 12:46:33","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/fr\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/\" title=\"Social Listening\">Social Listening<\/a>\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Blog","link":"https:\/\/brand24.com\/blog\/fr"},{"label":"Social Listening","link":"https:\/\/brand24.com\/blog\/fr\/category\/social-listening\/"}],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=177283"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177283\/revisions"}],"predecessor-version":[{"id":184571,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177283\/revisions\/184571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/177351"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=177283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=177283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=177283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}