{"id":177781,"date":"2025-10-02T13:46:22","date_gmt":"2025-10-02T11:46:22","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177781"},"modified":"2026-03-10T12:55:52","modified_gmt":"2026-03-10T11:55:52","slug":"concurrents-damazon","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/amazon-competitors\/","title":{"rendered":"5 Biggest Amazon Competitors in 2026 [Data-Backed Report]"},"content":{"rendered":"<p>Amazon est le roi du commerce en ligne et l'une des marques les plus connues au monde. Des milliards de personnes le consultent chaque mois, mais la bataille pour la domination du commerce \u00e9lectronique n'est pas termin\u00e9e. Dans ce rapport, nous r\u00e9v\u00e9lons cinq concurrents qui menacent s\u00e9rieusement sa couronne.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>Bien que&nbsp;<strong>Amazon est un leader incontest\u00e9 du commerce \u00e9lectronique<\/strong>Ses concurrents directs continuent de contester sa position dominante sur des march\u00e9s cl\u00e9s.<\/li>\n\n\n\n<li>Une analyse d\u00e9taill\u00e9e de la concurrence montre que si Amazon fixe les normes mondiales en mati\u00e8re de commerce de d\u00e9tail en ligne, il n'en va pas de m\u00eame pour les autres entreprises,&nbsp;<strong>d'autres plateformes capitalisent sur leurs atouts uniques<\/strong>&nbsp;- de la pr\u00e9sence physique dans le commerce de d\u00e9tail \u00e0 la sp\u00e9cialisation de niche en passant par une tarification agressive.<\/li>\n\n\n\n<li><strong>Les principaux concurrents d'Amazon sont Walmart&nbsp;<\/strong>(le leader des magasins physiques),&nbsp;<strong>eBay<\/strong>&nbsp;(la force dominante des ventes aux ench\u00e8res en ligne),&nbsp;<strong>Flipkart<\/strong>&nbsp;(dominant en Inde),&nbsp;<strong>AliExpress<\/strong>&nbsp;(qui propose des achats transfrontaliers abordables),&nbsp;<strong>et Etsy<\/strong>&nbsp;(leader dans le domaine des produits faits \u00e0 la main et des produits de niche).<\/li>\n<\/ul>\n\n\n\n<p>Amazon est sans aucun doute l'une des marques les plus embl\u00e9matiques de notre \u00e9poque. V\u00e9ritable vengeur de la \"Big Tech\", elle fa\u00e7onne la fa\u00e7on dont nous faisons nos achats, travaillons et passons notre temps libre.<\/p>\n\n\n\n<p><strong>L'entreprise de Jeff Bezos est devenue un leader mondial dans de nombreux secteurs :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le plus grand magasin en ligne du monde<\/strong><\/li>\n\n\n\n<li>Une force dominante dans <strong>l'informatique en nuage (cloud computing) via Amazon Web Services (AWS)<\/strong><\/li>\n\n\n\n<li>Un acteur cl\u00e9 dans <strong>streaming et divertissement num\u00e9rique avec Amazon Prime Video et Audible<\/strong><\/li>\n\n\n\n<li>Un innovateur en mati\u00e8re de <strong>l'\u00e9lectronique grand public avec des appareils tels que Kindle et Alexa<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>En outre, elle repousse sans cesse les limites de la logistique, de l'intelligence artificielle et m\u00eame de la technologie spatiale.<\/p>\n\n\n\n<p>Avec un empire commercial aussi vaste, il est pratiquement impossible de couvrir tous les concurrents d'Amazon dans un seul article.<\/p>\n\n\n\n<p><strong>C'est pourquoi je me concentrerai sur son activit\u00e9 principale - le march\u00e9 en ligne - et j'explorerai les marques qui d\u00e9fient Amazon sur son propre terrain.&nbsp;<\/strong><\/p>\n\n\n\n<p>Plongeons dans l'aventure !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodiscover\">Comment d\u00e9couvrir les principaux concurrents d'Amazon ?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googleandal\">01 Demander \u00e0 Google et \u00e0 l'IA<\/h3>\n\n\n\n<p>Google est un bon point de d\u00e9part pour rechercher des marques concurrentes d'Amazon. Il montre souvent un <strong>Carrousel des concurrents<\/strong> en t\u00eate des r\u00e9sultats.<\/p>\n\n\n\n<p>La liste est \u00e9tablie \u00e0 partir de recherches populaires et de donn\u00e9es accessibles au public.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e8293&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e8293\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg\" alt=\"Le carrousel de Google pr\u00e9sente les concurrents d&#039;Amazon\" class=\"wp-image-177784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Carousel pr\u00e9sente les concurrents d'Amazon<\/figcaption><\/figure>\n\n\n\n<p>Sous la liste, vous pouvez \u00e9galement trouver un r\u00e9sum\u00e9 plus descriptif de la vue d'ensemble de l'IA. <\/p>\n\n\n\n<p>Il <strong>r\u00e9sume les principaux concurrents d'Amazon<\/strong> et <strong>ajoute un contexte<\/strong> en expliquant pourquoi ils sont consid\u00e9r\u00e9s comme des rivaux sur le march\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e858a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e858a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1055\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg\" alt=\"L&#039;aper\u00e7u de l&#039;IA de Google ajoute du contexte aux concurrents d&#039;Amazon\" class=\"wp-image-177809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-300x278.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-172x159.jpg 172w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'aper\u00e7u de l'IA de Google ajoute du contexte aux concurrents d'Amazon<\/figcaption><\/figure>\n\n\n\n<p><strong>Approfondissons maintenant nos recherches en nous appuyant sur des faits concrets.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">02 Outil de surveillance des m\u00e9dias aliment\u00e9 par l'IA<\/h3>\n\n\n\n<p>Une fa\u00e7on intelligente de continuer <a href=\"https:\/\/brand24.com\/blog\/fr\/recherche-de-concurrents\/\" target=\"_blank\" rel=\"noopener\" title=\"recherche de concurrents\">recherche de concurrents<\/a> est d'utiliser un syst\u00e8me de gestion de l'information bas\u00e9 sur l'IA. <a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"surveillance des m\u00e9dias\">surveillance des m\u00e9dias<\/a> outil tel que <strong>Brand24<\/strong>.<\/p>\n\n\n\n<p>C'est un outil qui <strong>collecte et analyse les mention de la marque dans l'ensemble du pays.<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les plateformes de m\u00e9dias sociaux comme Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch et Bluesky.<\/li>\n\n\n\n<li>M\u00e9dias d'information, blogs, sites vid\u00e9o, podcasts et autres sites web<\/li>\n\n\n\n<li>Bulletins d'information et plateformes d'\u00e9valuation<\/li>\n<\/ul>\n\n\n\n<p>La meilleure fonction pour d\u00e9couvrir les concurrents directs d'Amazon est la fonction&nbsp;<a href=\"https:\/\/brand24.com\/fr\/assistant-de-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistant de marque AI\">Assistant de marque AI<\/a>.<\/p>\n\n\n\n<p>Il s'agit en quelque sorte d'un ChatGPT pour la surveillance des marques, mais il est encore plus sp\u00e9cialis\u00e9, car il acc\u00e8de \u00e0 des sources de donn\u00e9es internes qui sont invisibles pour les chatbots d'IA accessibles au public.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e88b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e88b4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"843\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg\" alt=\"brand24 assistant de marque pour d\u00e9couvrir les concurrents d&#039;amazon\" class=\"wp-image-177808\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'assistant de marque AI du Brand24 ajoute un contexte encore plus riche en donn\u00e9es aux rivaux d'Amazon.<\/figcaption><\/figure>\n\n\n\n<p><strong>Selon l'analyse du Brand Assistant<\/strong>qui conclut \u00e0 partir de param\u00e8tres tels que le volume de mentions, la port\u00e9e et le nombre d'utilisateurs.&nbsp;<a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyse des sentiments<\/a>&nbsp;les cinq principaux concurrents d'Amazon sont les suivants <strong>Walmart, Flipkart, AliExpress, eBay et Etsy.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">D\u00e9couvrez vos principaux concurrents sur le march\u00e9 avec Brand24 !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">03 Recherche de r\u00e9f\u00e9rencement<\/h3>\n\n\n\n<p>Contrairement \u00e0 ce que beaucoup pensent, la recherche de r\u00e9f\u00e9rencement n'est pas seulement une question de marketing. <\/p>\n\n\n\n<p>En fait, il peut <strong>r\u00e9v\u00e8lent les marques qui peinent \u00e0 accro\u00eetre leur<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-en-ligne\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilit\u00e9 en ligne<\/a><strong>&nbsp;sur les m\u00eames phrases et requ\u00eates que vous.<\/strong><\/p>\n\n\n\n<p>Les outils de r\u00e9f\u00e9rencement comme <strong>Semrush<\/strong> analyser le trafic de recherche organique et payant, les mots cl\u00e9s similaires et les tendances en mati\u00e8re de visibilit\u00e9 afin d'identifier les concurrents qui sont les plus efficaces.&nbsp;<strong>lutte active contre Amazon dans les r\u00e9sultats des moteurs de recherche<\/strong>.<\/p>\n\n\n\n<p>Une telle richesse de donn\u00e9es ajoute une couche suppl\u00e9mentaire \u00e0 votre recherche concurrentielle, ce qui la rend encore plus pr\u00e9cise.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e8dee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e8dee\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"632\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg\" alt=\"semrush pour la d\u00e9couverte des concurrents\" class=\"wp-image-177807\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-238x159.jpg 238w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La recherche de Semrush confirme la d\u00e9couverte de mon concurrent pr\u00e9c\u00e9dent<\/figcaption><\/figure>\n\n\n\n<p>Comme vous pouvez le constater, selon l'analyse SEO de Semrush, Amazon est en concurrence avec Walmart, eBay, Etsy et Target (ignorons les plateformes de m\u00e9dias sociaux et Wikipedia, qui restent en dehors du secteur des march\u00e9s en ligne).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazionperformance\">Comment se porte Amazon en 2026 ?\u00a0<\/h2>\n\n\n\n<p>Comme je vous ai pr\u00e9sent\u00e9 trois tactiques pour identifier les acteurs les plus importants du secteur du commerce de d\u00e9tail, passons \u00e0 une autre \u00e9tape : <strong>Quelle sera la situation de la marque Amazon en 2026 ?<\/strong><\/p>\n\n\n\n<p>Pour ce faire, j'ai utilis\u00e9 l'onglet Analyse de Brand24, qui regroupe les param\u00e8tres les plus importants pour la gestion de l'information.&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\">notori\u00e9t\u00e9 de la marque<\/a>.<\/p>\n\n\n\n<p><strong>Voici un bref aper\u00e7u des performances d'Amazon :<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e90c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e90c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg\" alt=\"brand24 onglet d&#039;analyse pr\u00e9sentant les indicateurs cl\u00e9s d&#039;amazon\" class=\"wp-image-177806\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg 593w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-300x368.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-130x159.jpg 130w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les performances d'Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention&nbsp;<\/strong>- le nombre de fois o\u00f9 la marque a \u00e9t\u00e9 r\u00e9f\u00e9renc\u00e9e en ligne.&nbsp;<strong>Amazon poss\u00e8de 378 000 mention.<\/strong><\/li>\n\n\n\n<li><strong>Nombre de mention positives<\/strong>&nbsp;- le nombre de fois o\u00f9 la marque a \u00e9t\u00e9 mentionn\u00e9e de mani\u00e8re positive.&nbsp;<strong>Amazon a 63 000 mention positifs.<\/strong><\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs&nbsp;<\/strong>- le nombre de fois o\u00f9 la marque a fait l'objet d'une r\u00e9f\u00e9rence n\u00e9gative.&nbsp;<strong>Amazon a 12 000 mention positifs.<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-portee-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener\" title=\"Port\u00e9e des m\u00e9dias sociaux&nbsp;\">Port\u00e9e des m\u00e9dias sociaux<\/a> - le nombre total de personnes susceptibles d'avoir \u00e9t\u00e9 en contact avec le contenu des m\u00e9dias sociaux mentioning de la marque.&nbsp;<strong>La port\u00e9e des m\u00e9dias sociaux d'Amazon est de 2,1 milliards de personnes.<\/strong><\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale&nbsp;<\/strong>- le nombre total de personnes susceptibles d'avoir \u00e9t\u00e9 en contact avec du contenu ne provenant pas des m\u00e9dias sociaux (c'est-\u00e0-dire des sites d'information) mentioning de la marque.&nbsp;<strong>L'audience d'Amazon hors m\u00e9dias sociaux est de 7,8 milliards de personnes.<\/strong><\/li>\n\n\n\n<li><strong>Principale source de diffusion&nbsp;<\/strong>- le m\u00e9dia qui d\u00e9tient la plus grande part du march\u00e9 des <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\" title=\"visibilit\u00e9 de la marque\">visibilit\u00e9 de la marque<\/a>.&nbsp;<strong>Pour Amazon, il s'agit de sites d'information qui g\u00e9n\u00e8rent environ 75% de la port\u00e9e totale de la marque.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e9376&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e9376\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"872\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg\" alt=\"brand24 reach dominance chart for amazon\" class=\"wp-image-177805\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les nouvelles sont la source la plus importante de visibilit\u00e9 pour Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment g\u00e9n\u00e9ral<\/strong>&nbsp;- une vue d'ensemble pr\u00e9sentant la part des sentiments positifs, n\u00e9gatifs et neutres dans toutes les marques mention.&nbsp;<strong>Amazon propose 22% positifs, 73% neutres et 5% n\u00e9gatifs mention.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e95ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e95ec\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"917\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg\" alt=\"brand24 AI powered sentiment breakdown for amazon\" class=\"wp-image-177804\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lorsque mentioning Amazon en ligne, les gens utilisent g\u00e9n\u00e9ralement des phrases neutres<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principale source de sentiment positif&nbsp;<\/strong>\u2013 la plateforme ou le canal ayant la plus forte proportion de mention positifs.&nbsp;<strong>Pour Amazon, les principales sources de mention positives sont les sites d'information.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e985f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e985f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg\" alt=\"Analyse des m\u00e9triques de l&#039;IA en brand24\" class=\"wp-image-177803\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">En g\u00e9n\u00e9ral, Instagram est la principale source de sentiments positifs \u00e0 l'\u00e9gard d'Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principale source de sentiment n\u00e9gatif<\/strong>&nbsp;\u2013 la plateforme ou le canal pr\u00e9sentant la plus forte proportion de mention n\u00e9gatifs.&nbsp;<strong>Pour Amazon, la principale source de n\u00e9gativit\u00e9 est X (Twitter) avec 12% n\u00e9gatifs.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Score de pr\u00e9sence<\/a>&nbsp;- une mesure num\u00e9rique qui indique la popularit\u00e9 en ligne d'une marque \u00e0 un moment donn\u00e9.&nbsp;<strong>Le score de pr\u00e9sence d'Amazon est de 96, ce qui en fait l'une des meilleures marques au monde.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e9af2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e9af2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg\" alt=\"brand24 amazon score de pr\u00e9sence\" class=\"wp-image-177802\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le score de pr\u00e9sence d'Amazon est tout simplement stup\u00e9fiant !<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les sujets les plus populaires autour d'une marque<\/strong>&nbsp;\u2013 les sujets qui occupent la plus grande part dans l'ensemble des discussions autour d'une marque particuli\u00e8re.&nbsp;<strong>Dans le cas d'Amazon, les trois premiers sont les achats en ligne, les livres et la litt\u00e9rature, et la beaut\u00e9 et les soins de la peau.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse des \u00e9motions&nbsp;<\/strong>- d\u00e9composer le sentiment en \u00e9motions plus d\u00e9taill\u00e9es.&nbsp;<strong>Lorsque les gens parlent d'Amazon, les trois principaux sentiments sont l'admiration (64%), la joie (13.6%) et le d\u00e9go\u00fbt (13.4%).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3e9d7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3e9d7d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg\" alt=\"L&#039;analyse d\u00e9taill\u00e9e des \u00e9motions par Brand24 r\u00e9v\u00e8le que l&#039;admiration et la joie sont les sentiments dominants lorsque les gens discutent d&#039;Amazon en ligne.\" class=\"wp-image-177801\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-300x186.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L'analyse d\u00e9taill\u00e9e des \u00e9motions par Brand24 r\u00e9v\u00e8le que l'admiration et la joie sont les sentiments dominants lorsque les gens discutent d'Amazon en ligne.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analysez votre marque en une minute !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Maintenant que nous disposons de donn\u00e9es r\u00e9elles sur Amazon, voyons comment se portent les autres plateformes de commerce \u00e9lectronique !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topcompetitors\">Principaux concurrents d'Amazon en 2026 :<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Walmart<\/strong><\/li>\n\n\n\n<li><strong>eBay<\/strong><\/li>\n\n\n\n<li><strong>Flipkart<\/strong><\/li>\n\n\n\n<li><strong>AliExpress<\/strong><\/li>\n\n\n\n<li><strong>Etsy<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"walmart\">01 Walmart<\/h3>\n\n\n\n<p>Walmart est un g\u00e9ant multinational du commerce de d\u00e9tail bas\u00e9 aux \u00c9tats-Unis qui s'est impos\u00e9 gr\u00e2ce \u00e0 ses magasins en dur. Sa taille est telle qu'il reste le plus grand employeur priv\u00e9 du pays.<\/p>\n\n\n\n<p>En ce qui concerne le commerce \u00e9lectronique aux \u00c9tats-Unis, <strong>Walmart est sans aucun doute le plus grand concurrent d'Amazon<\/strong> - un fait confirm\u00e9 par mes recherches aupr\u00e8s de Google, AI, Brand24 et Semrush.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances de Walmart :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :&nbsp;<\/strong>265,000<\/li>\n\n\n\n<li><strong>Nombre de mention positives :&nbsp;<\/strong>36,000<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :&nbsp;<\/strong>140,000<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux :&nbsp;<\/strong>1,3 milliard d'euros<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :&nbsp;<\/strong>353 millions d'euros<\/li>\n\n\n\n<li><strong>Principale source de diffusion :&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral :&nbsp;<\/strong>53% n\u00e9gatif, 14% positif, 34% neutre<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :&nbsp;<\/strong>85<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :&nbsp;<\/strong>rappels de produits, probl\u00e8mes de s\u00e9curit\u00e9, achats et bonnes affaires<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions :&nbsp;<\/strong>d\u00e9go\u00fbt (81,2 %), admiration (11,5 %), joie (4,3 %), col\u00e8re (1,6 %), tristesse (0,9 %), peur (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ea28d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ea28d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"776\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg\" alt=\"Les concurrents d&#039;Amazon - Les performances de Walmart\" class=\"wp-image-177800\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-300x367.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-130x159.jpg 130w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Walmart<\/h4>\n\n\n\n<p>L'analyse concurrentielle d'Amazon et de Walmart ne laisse planer aucun doute : la marque de Jeff Bezos est non seulement plus populaire, mais elle jouit \u00e9galement d'une notori\u00e9t\u00e9 de plus en plus grande.&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\">r\u00e9putation de la marque<\/a>!<\/p>\n\n\n\n<p>Dans ce choc des titans, Amazon appara\u00eet comme le vainqueur incontest\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ea51b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ea51b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg\" alt=\"comparatif amazon vs Walmart en Brand24\" class=\"wp-image-177799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ebay\">02 eBay<\/h3>\n\n\n\n<p>eBay est une plateforme de commerce \u00e9lectronique connue pour ses ventes aux ench\u00e8res en ligne et ses ventes de particulier \u00e0 particulier.&nbsp;<\/p>\n\n\n\n<p>Contrairement \u00e0 Amazon et Walmart, eBay est avant tout une place de march\u00e9 qui met en relation des millions d'acheteurs et de vendeurs dans le monde entier.<\/p>\n\n\n\n<p>Bien qu'elle soit beaucoup plus petite qu'Amazon ou Walmart en termes de revenus globaux, <strong>eBay reste un acteur de niche puissant, en particulier dans le domaine des biens d'occasion, des objets de collection et des pi\u00e8ces uniques.<\/strong>.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances d'eBay :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :&nbsp;<\/strong>112,000<\/li>\n\n\n\n<li><strong>Nombre de mention positives :&nbsp;<\/strong>17,000<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :&nbsp;<\/strong>4,965<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux :&nbsp;<\/strong>246 millions d'euros<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :&nbsp;<\/strong>303 millions d'euros<\/li>\n\n\n\n<li><strong>Principale source de diffusion :&nbsp;<\/strong>Actualit\u00e9s<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral :&nbsp;<\/strong>15% positifs, 4% n\u00e9gatifs, 80% neutres<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :&nbsp;<\/strong>81<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :&nbsp;<\/strong>plateformes de commerce \u00e9lectronique, \u00e9lectronique et gadgets, mode<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions :&nbsp;<\/strong>admiration (71%), d\u00e9go\u00fbt (14,3 %), joie (8,7 %), tristesse (2,9 %), col\u00e8re (2,6 %), peur (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ea850&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ea850\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg\" alt=\"concurrents d&#039;amazon - performance d&#039;eBay\" class=\"wp-image-177797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg 521w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-300x364.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-131x159.jpg 131w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs eBay<\/h4>\n\n\n\n<p>Comme on pouvait s'y attendre, la pr\u00e9sence en ligne d'Amazon est pr\u00e8s de quatre fois sup\u00e9rieure. Toutefois, en ce qui concerne la qualit\u00e9, la diff\u00e9rence n'est pas si grande.<\/p>\n\n\n\n<p>eBay jouit d'une bonne r\u00e9putation et a diversifi\u00e9 ses canaux de distribution.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eaac2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eaac2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg\" alt=\"comparaison amazon vs eBay en Brand24\" class=\"wp-image-177796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24, le meilleur outil de recherche de concurrents !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"flipkart\">03 Flipkart<\/h3>\n\n\n\n<p>D\u00e9passons les fronti\u00e8res des \u00c9tats-Unis !<\/p>\n\n\n\n<p>Flipkart est la principale plateforme de commerce \u00e9lectronique en Inde et le rival le plus dangereux d'Amazon en Asie du Sud.&nbsp;<\/p>\n\n\n\n<p>Fond\u00e9e en 2007, elle est devenue une puissance num\u00e9rique qui fa\u00e7onne les habitudes d'achat en ligne sur l'un des march\u00e9s \u00e0 la croissance la plus rapide au monde.<\/p>\n\n\n\n<p>Contrairement \u00e0 eBay, qui joue un r\u00f4le de niche, <strong>Flipkart refl\u00e8te directement le mod\u00e8le commercial d'Amazon : un large assortiment de produits, un r\u00e9seau logistique et des campagnes ax\u00e9es sur les rabais.<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 sa connaissance du march\u00e9 local et \u00e0 son approche r\u00e9solument tourn\u00e9e vers le mobile, <strong>Flipkart occupe une position dominante en Inde<\/strong>.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances de Flipkart :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :&nbsp;<\/strong>105,000<\/li>\n\n\n\n<li><strong>Nombre de mention positives :&nbsp;<\/strong>47,000<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :&nbsp;<\/strong>6,284<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux :&nbsp;<\/strong>1,1 milliard d'euros<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :&nbsp;<\/strong>171 millions d'euros<\/li>\n\n\n\n<li><strong>Principale source de diffusion :&nbsp;<\/strong>les plateformes vid\u00e9o (YouTube, etc.)<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral :&nbsp;<\/strong>45% positif, 6% n\u00e9gatif, 49% neutre<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :&nbsp;<\/strong>X (Twitter)<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :&nbsp;<\/strong>80<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :&nbsp;<\/strong>commerce \u00e9lectronique, m\u00e9dias sociaux, ventes et lancements de smartphones<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions :&nbsp;<\/strong>admiration (72,8 %), d\u00e9go\u00fbt (16,3 %), col\u00e8re (4,2 %), joie (2,6 %), tristesse (3,9 %), peur (0,2 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eaf61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eaf61\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg\" alt=\"Les concurrents d&#039;Amazon - Les performances de Flipkart\" class=\"wp-image-177795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg 629w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-300x372.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-128x159.jpg 128w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Flipkart<\/h4>\n\n\n\n<p>\u00c0 l'\u00e9chelle mondiale, Amazon est une marque beaucoup plus reconnaissable. <\/p>\n\n\n\n<p>Ce qui a attir\u00e9 mon attention, c'est que <strong>Flipkart jouit d'une image de marque incroyablement positive - 46% de mention positives<\/strong> est vraiment \u00e9tonnante !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eb213&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eb213\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg\" alt=\"amazon vs Flipkart comparaison en Brand24\" class=\"wp-image-177794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Les choses ont chang\u00e9 lorsque j'ai appliqu\u00e9 un <strong>Filtre de g\u00e9olocalisation pour l'Inde uniquement<\/strong>. Ici, <strong>Amazon et Flipkart s'affrontent dans la plupart des indicateurs<\/strong>.&nbsp;<\/p>\n\n\n\n<p>L'Inde \u00e9tant un march\u00e9 en plein d\u00e9veloppement et le pays le plus peupl\u00e9 du monde (avec pr\u00e8s de 1,5 milliard d'habitants), Amazon devrait accorder une attention particuli\u00e8re \u00e0 sa pr\u00e9sence dans ce pays.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eb483&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eb483\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg\" alt=\"amazon vs flipkart en Inde comparaison en Brand24\" class=\"wp-image-177793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg 973w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-248x159.jpg 248w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aliexpress\">04 AliExpress<\/h3>\n\n\n\n<p>AliExpress, qui appartient au groupe Alibaba, est l'une des plus grandes plateformes de commerce \u00e9lectronique au monde.&nbsp;<\/p>\n\n\n\n<p>Contrairement \u00e0 Walmart ou Flipkart, <strong>AliExpress ne cherche pas \u00e0 occuper une position dominante au niveau local, mais plut\u00f4t \u00e0 mettre en relation des fabricants chinois avec des clients internationaux.<\/strong>.<\/p>\n\n\n\n<p>Sur les march\u00e9s occidentaux, AliExpress est souvent associ\u00e9 \u00e0 de longs d\u00e9lais de livraison et \u00e0 une qualit\u00e9 de produit in\u00e9gale. <\/p>\n\n\n\n<p>Toutefois, elle reste un concurrent puissant en raison de sa gamme massive de produits, de ses remises agressives et des am\u00e9liorations croissantes apport\u00e9es \u00e0 sa logistique.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances d'AliExpress :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :&nbsp;<\/strong>102,000<\/li>\n\n\n\n<li><strong>Nombre de mention positives :&nbsp;<\/strong>19,000<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :&nbsp;<\/strong>3,714<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux :&nbsp;<\/strong>198 millions d'euros<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :&nbsp;<\/strong>155 millions d'euros<\/li>\n\n\n\n<li><strong>Principale source de diffusion :&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral :&nbsp;<\/strong>19 % positifs, 4 % n\u00e9gatifs, 77 % neutres<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :&nbsp;<\/strong>services de streaming vid\u00e9o<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :&nbsp;<\/strong>78<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :&nbsp;<\/strong>Offres d'achat, concurrence entre les plateformes, \u00e9valuation des produits<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions :&nbsp;<\/strong>admiration (65,6 %), joie (12,8 %), d\u00e9go\u00fbt (11,1 %), col\u00e8re (6,5 %), tristesse (3 %), peur (1 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eb7e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eb7e6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg\" alt=\"concurrents d&#039;amazon - performances d&#039;AliExpress\" class=\"wp-image-177792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg 592w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-300x370.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Aliexpress<\/h4>\n\n\n\n<p>L\u00e0 encore, Amazon a une pr\u00e9sence en ligne de plus en plus significative par rapport \u00e0 son concurrent. La diff\u00e9rence est visible dans tous les indicateurs cl\u00e9s, en particulier les indicateurs quantitatifs.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, AliExpress montre que les offres bas\u00e9es sur les prix et la viralit\u00e9 sociale (en particulier sur TikTok) peuvent encore g\u00e9n\u00e9rer un engagement massif.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3eba6f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3eba6f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg\" alt=\"comparaison amazon vs aliexpress en Brand24\" class=\"wp-image-177791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24, le meilleur outil d'analyse de la concurrence !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"easy\">05 Etsy<\/h3>\n\n\n\n<p>Etsy est une place de march\u00e9 en ligne qui met en relation des vendeurs ind\u00e9pendants avec des acheteurs du monde entier. <strong>ax\u00e9 sur les produits vintage, faits \u00e0 la main et uniques<\/strong>.<\/p>\n\n\n\n<p>Etsy ne rivalise pas avec Amazon en termes d'\u00e9chelle ou de prix. Il s'agit plut\u00f4t d'une plateforme de commerce \u00e9lectronique ax\u00e9e sur la communaut\u00e9 et sp\u00e9cialis\u00e9e dans des niches.<\/p>\n\n\n\n<p><strong>Voici un aper\u00e7u des performances d'AliExpress :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nombre de mention :&nbsp;<\/strong>109,000<\/li>\n\n\n\n<li><strong>Nombre de mention positives :&nbsp;<\/strong>32,000<\/li>\n\n\n\n<li><strong>Nombre de mention n\u00e9gatifs :&nbsp;<\/strong>3,516<\/li>\n\n\n\n<li><strong>Port\u00e9e des m\u00e9dias sociaux :&nbsp;<\/strong>288 millions d'euros<\/li>\n\n\n\n<li><strong>Port\u00e9e non sociale :&nbsp;<\/strong>174 millions d'euros<\/li>\n\n\n\n<li><strong>Principale source de diffusion :&nbsp;<\/strong>plates-formes vid\u00e9o<\/li>\n\n\n\n<li><strong>Sentiment g\u00e9n\u00e9ral :&nbsp;<\/strong>19 % positifs, 4 % n\u00e9gatifs, 77 % neutres<\/li>\n\n\n\n<li><strong>Principale source de sentiment positif :&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principale source de sentiment n\u00e9gatif :&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Score de pr\u00e9sence :&nbsp;<\/strong>62<\/li>\n\n\n\n<li><strong>Les sujets les plus populaires autour de la marque :&nbsp;<\/strong>vente en ligne, art et artisanat, spirituel et mystique<\/li>\n\n\n\n<li><strong>Analyse des \u00e9motions :&nbsp;<\/strong>admiration (70,5 %), joie (18,8 %), d\u00e9go\u00fbt (7 %), tristesse (2,2 %), col\u00e8re (1,1 %), peur (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ebecf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ebecf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg\" alt=\"concurrents d&#039;amazon - performance d&#039;Etsy\" class=\"wp-image-177790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg 623w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-300x369.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Etsy<\/h4>\n\n\n\n<p>Il est inutile de comparer la taille d'Amazon et d'Etsy. Il faut plut\u00f4t s'int\u00e9resser \u00e0 la r\u00e9putation et au positionnement d'Etsy.<\/p>\n\n\n\n<p><strong>Etsy prosp\u00e8re gr\u00e2ce au partage des mention positives (30%)<\/strong>prouvant ainsi que la sp\u00e9cialisation par niche est un excellent moyen de se tailler sa propre part du g\u00e2teau d\u00e9tenu par Amazon.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ec199&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ec199\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg\" alt=\"comparaison amazon vs Etsy en Brand24\" class=\"wp-image-177789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\">Comparaison d\u00e9taill\u00e9e<\/h2>\n\n\n\n<p>Il est maintenant temps d'examiner la situation globale des performances d'Amazon et de ses principaux concurrents.<\/p>\n\n\n\n<p>Ci-dessous, vous pouvez voir l'onglet de comparaison entre Amazon, Walmart, eBay, Flipkart, AliExpress et Etsy.<\/p>\n\n\n\n<p>Lorsqu'il s'agit du volume, de la port\u00e9e, de l'AVE et du score de pr\u00e9sence de mention, l'entreprise de Jeff Bezos est le dominateur incontest\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ec43f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ec43f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg\" alt=\"Comparaison d&#039;Amazon et de ses principaux concurrents sur le march\u00e9 du commerce \u00e9lectronique\" class=\"wp-image-177788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg 968w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-248x159.jpg 248w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison d'Amazon et de ses principaux concurrents sur le march\u00e9 du commerce \u00e9lectronique<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">Mentions&nbsp;<\/h3>\n\n\n\n<p>Le graphique mentions confirme la stabilit\u00e9 d'Amazon. La seule marque qui b\u00e9n\u00e9ficie occasionnellement d'une plus grande exposition en ligne est Walmart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ec6d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ec6d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg\" alt=\"Comparaison mentions\" class=\"wp-image-177787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-300x113.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-248x93.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Amazon est \u00e9galement assez stable en termes de sentiments positifs et n\u00e9gatifs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ec926&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ec926\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1127\" height=\"890\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg\" alt=\"comparaison des sentiments\" class=\"wp-image-177786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg 1127w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-300x237.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-201x159.jpg 201w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\">Part de voix&nbsp;<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\">Part de voix<\/a>&nbsp;confirment le r\u00f4le dominant d'Amazon dans le secteur du commerce de d\u00e9tail.&nbsp;<\/p>\n\n\n\n<p>Surtout si l'on consid\u00e8re la port\u00e9e totale de la marque, qui est presque 4 fois sup\u00e9rieure \u00e0 celle de Walmart, eBay, Flipkart, AliExpress et Etsy r\u00e9unis !<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d598b3ecbc0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d598b3ecbc0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg\" alt=\"comparaison de la part de voix\" class=\"wp-image-177785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg 1122w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-300x122.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-248x101.jpg 248w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>R\u00e9flexions finales :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon reste le leader incontest\u00e9 du commerce \u00e9lectronique mondial, mais des rivaux puissants continuent de fa\u00e7onner le march\u00e9.<\/li>\n\n\n\n<li>Walmart, Flipkart, AliExpress, eBay et Etsy gagnent tous en se concentrant sur leurs forces uniques.<\/li>\n\n\n\n<li>M\u00eame sur un march\u00e9 domin\u00e9 par des g\u00e9ants, les strat\u00e9gies de niche permettent de fid\u00e9liser le public et d'avoir un impact r\u00e9el.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" title=\"D\u00e9marrer un essai gratuit Brand24 de 14 jours\">D\u00e9marrer un essai gratuit Brand24 de 14 jours<\/a> et d\u00e9couvrez des d\u00e9tails sur n'importe quelle marque concurrente !<\/p>","protected":false},"excerpt":{"rendered":"<p>Les concurrents d'Amazon ne dorment pas ! Ils luttent en permanence pour \u00e9branler la domination du magnat de Bezos. D\u00e9couvrez quelles sont les marques qui concurrencent Amazon et quels sont leurs avantages !<\/p>","protected":false},"author":83,"featured_media":177798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-177781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=177781"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177781\/revisions"}],"predecessor-version":[{"id":182028,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/177781\/revisions\/182028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/177798"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=177781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=177781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=177781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}