{"id":178474,"date":"2025-11-13T10:00:12","date_gmt":"2025-11-13T09:00:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=178474"},"modified":"2026-03-31T10:26:35","modified_gmt":"2026-03-31T08:26:35","slug":"mises-a-jour-des-produits-octobre-2025","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/product-updates-october-2025\/","title":{"rendered":"Mises \u00e0 jour des produits octobre 2025 : Des informations plus intelligentes sur l'IA et une meilleure s\u00e9curit\u00e9"},"content":{"rendered":"<p><strong>Cette mise \u00e0 jour am\u00e9liore Brand24 sur trois points : filtrer les mention non pertinentes, fournir des informations plus pr\u00e9cises sur l'IA et s\u00e9curiser vos donn\u00e9es.<\/strong><\/p>\n\n\n\n<p><strong>Voici ce qui a chang\u00e9 et l'impact sur votre flux de travail.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements :    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La recherche contextuelle intelligente utilise l'IA pour comprendre le contexte derri\u00e8re les mention,<\/h4>\n                <p class=\"acf-key-takeaways__text\">r\u00e9duire les r\u00e9sultats non pertinents et faciliter l'analyse des grands ensembles de donn\u00e9es. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Brand Assistant fournit des r\u00e9ponses plus pr\u00e9cises en travaillant sur des donn\u00e9es filtr\u00e9es,<\/h4>\n                <p class=\"acf-key-takeaways__text\">afin que chaque aper\u00e7u refl\u00e8te ce que vous \u00eates en train d'\u00e9tudier. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">De nouvelles invites AI vous aident \u00e0 commencer \u00e0 travailler plus rapidement,<\/h4>\n                <p class=\"acf-key-takeaways__text\">vous donne des points de d\u00e9part pr\u00eats \u00e0 l'emploi pour des flux de travail courants tels que l'identification des changements de sentiment ou le rep\u00e9rage des tendances et des influenceurs cl\u00e9s.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">L'authentification \u00e0 deux facteurs (2FA) renforce la protection des comptes,<\/h4>\n                <p class=\"acf-key-takeaways__text\">en ajoutant une deuxi\u00e8me \u00e9tape de v\u00e9rification lors de la connexion. Il s'agit d'un niveau de s\u00e9curit\u00e9 suppl\u00e9mentaire qui prot\u00e8ge votre compte contre les acc\u00e8s non autoris\u00e9s.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La barre de progression de la limite de Mention indique votre consommation en temps r\u00e9el,<\/h4>\n                <p class=\"acf-key-takeaways__text\">vous donnant une visibilit\u00e9 totale et vous aidant \u00e0 \u00e9viter des limites inattendues pendant les campagnes.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"context-search\">01 <strong>Nouveau filtre aliment\u00e9 par l'IA : Recherche contextuelle intelligente<\/strong><\/h2>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 ouvert votre projet et pens\u00e9 \u201cIl y a beaucoup de bruit ici\u201d, ce filtre r\u00e9sout exactement ce probl\u00e8me.<\/p>\n\n\n\n<p><strong>La recherche contextuelle intelligente utilise l'IA pour comprendre ce que vous voulez dire, et pas seulement ce que vous tapez. <\/strong><\/p>\n\n\n\n<p><strong>Au lieu d'extraire tous les mention contenant un mot-cl\u00e9, il se concentre uniquement sur ceux qui correspondent au contexte r\u00e9el.<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Exemple :<\/p>\n\n\n\n<p>Utilisez la recherche contextuelle et recherchez <em>\u201c Les voitures \u00e9lectriques Jaguar et l'innovation \u201d<\/em>:<\/p>\n\n\n\n<p>\u2192 Vous verrez des discussions sur la marque et le sujet<\/p>\n\n\n\n<p>\u2192 Pas de mentions al\u00e9atoires sur l'animal ou de contenu sans rapport avec l'animal<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9af952821&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9af952821\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-1140x599.png\" alt=\"\" class=\"wp-image-178477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Context-Search1-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Comment cela fonctionne-t-il dans la pratique ?<\/strong><\/p>\n\n\n\n<p>Une fois appliqu\u00e9e, la recherche contextuelle intelligente :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analyse la signification de mention dans votre projet<\/li>\n\n\n\n<li>filtre les r\u00e9sultats non pertinents<\/li>\n\n\n\n<li>continue \u00e0 travailler sur les nouveaux mention au fur et \u00e0 mesure qu'ils apparaissent (vos r\u00e9sultats restent propres au fil du temps, et pas seulement au moment de la recherche)<\/li>\n<\/ul>\n\n\n\n<p><strong>O\u00f9 pouvez-vous l'utiliser ?<\/strong><\/p>\n\n\n\n<p>Il est parfait pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suivi de la campagne<\/strong> \u2013 suivre les conversations concernant un produit ou un hashtag sp\u00e9cifique.<\/li>\n\n\n\n<li><strong>Gestion de la r\u00e9putation<\/strong> - isoler les mention li\u00e9es \u00e0 une crise ou \u00e0 une tendance th\u00e9matique.<\/li>\n\n\n\n<li><strong>Analyse concurrentielle<\/strong> - comprendre comment les gens parlent de vos concurrents.<\/li>\n<\/ul>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:6px solid #e8f4ee; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\u26a0\ufe0f Note<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\n<i>Disponible en tant que module compl\u00e9mentaire pour les plans Pro, Business et Enterprise.<\/i><br><br> Contactez votre gestionnaire de compte pour en savoir plus.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Renseignez-vous sur la recherche contextuelle !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/panel?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Demander dans le chat<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id2fa\">02 Une meilleure s\u00e9curit\u00e9 gr\u00e2ce \u00e0 <strong>Authentification \u00e0 deux facteurs (2FA)<\/strong><\/h2>\n\n\n\n<p>Votre compte Brand24 contient des donn\u00e9es pr\u00e9cieuses, telles que des mention, des rapports et des informations, et il est d\u00e9sormais plus s\u00fbr que jamais.<\/p>\n\n\n\n<p><strong>Avec 2FA, vous b\u00e9n\u00e9ficiez d'une protection suppl\u00e9mentaire \u00e0 chaque fois que vous vous connectez. En plus de votre mot de passe, vous saisissez un code depuis votre t\u00e9l\u00e9phone. <\/strong><\/p>\n\n\n\n<p><strong>Ainsi, m\u00eame si quelqu'un obtient votre mot de passe, il ne peut pas acc\u00e9der \u00e0 votre compte.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9af952f9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9af952f9a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0.png\" alt=\"\" class=\"wp-image-178483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0.png 1120w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/130-1cb7ce0656003ad5f524ec7a31146974cb4e45c0-90x55.png 90w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Pourquoi l'allumer ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prot\u00e9gez vos donn\u00e9es de surveillance<\/strong>, y compris les mention sensibles, les informations et les r\u00e9sultats des campagnes.<\/li>\n\n\n\n<li><strong>Prot\u00e9ger l'acc\u00e8s \u00e0 vos projets et rapports<\/strong>, surtout si plusieurs personnes utilisent le compte ou partagent les r\u00e9sultats en interne<\/li>\n\n\n\n<li><strong>Bloquer les connexions non autoris\u00e9es m\u00eame en cas de fuite du mot de passe<\/strong>, Gr\u00e2ce \u00e0 l'\u00e9tape de v\u00e9rification suppl\u00e9mentaire<\/li>\n<\/ul>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:6px solid #e8f4ee; padding:16px; border-radius:8px; margin:20px 0;\">\n\n  <p style=\"margin:0; font-weight:bold;\">\ud83d\udd10 Comment activer l'authentification \u00e0 deux facteurs ?<\/p>\n\n  <p style=\"margin:10px 0 16px 0;\">\n    Vous voulez s\u00e9curiser votre compte ? Suivez le guide \u00e9tape par \u00e9tape ou regardez comment activer le 2FA dans Brand24.\n  <\/p>\n\n  <!-- YouTube embed -->\n  <div style=\"position:relative; padding-bottom:56.25%; height:0; overflow:hidden; border-radius:6px;\">\n    <iframe \n      src=\"https:\/\/www.youtube.com\/embed\/I--nG3poRcA\" \n      title=\"Comment activer le 2FA dans Brand24\"\n      frameborder=\"0\" \n      allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n      allowfullscreen\n style=\"position:absolute; top:0; left:0; width:100%; height:100%; border-radius:6px;\">\n    <\/iframe>\n  <\/div>\n\n  <!-- Help article link -->\n  <p style=\"margin:16px 0 0 0;\">\n    \ud83d\udc49 <a href=\"https:\/\/help.brand24.com\/en\/articles\/12643792-how-to-enable-2fa\" target=\"_blank\" rel=\"nofollow\">\n      Voir le guide complet : Comment activer le 2FA\n    <\/a>\n  <\/p>\n\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Activez la 2FA pour votre compte !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/account\/two-factor-authentication-settings\/?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Acc\u00e9dez aux param\u00e8tres<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-assistant\">03 Plus de r\u00e9ponses utiles de AI Brand Assistant<\/h2>\n\n\n\n<p>Brand Assistant a re\u00e7u deux mises \u00e0 jour qui facilitent le passage des donn\u00e9es brutes mention \u00e0 des informations r\u00e9elles : <strong>des questions pr\u00eates \u00e0 l'emploi <\/strong>et <strong>des r\u00e9ponses bas\u00e9es sur vos filtres.<\/strong><\/p>\n\n\n\n<p><strong>1. Commencer par une invite au lieu d'un chat vierge<\/strong><\/p>\n\n\n\n<p>L'un des aspects les plus g\u00eanants de la discussion sur l'IA est que <em>savoir comment commencer<\/em>. Vous l'ouvrez et vous vous demandez pendant une minute ce que vous allez demander.<\/p>\n\n\n\n<p><strong>D\u00e9sormais, Brand Assistant vous propose des messages-guides pr\u00eats \u00e0 l'emploi qui s'articulent autour de t\u00e2ches marketing courantes. <\/strong><\/p>\n\n\n\n<p><strong>Ainsi, au lieu de taper \u00e0 partir de z\u00e9ro, vous pouvez choisir une direction et vous lancer directement dans l'analyse.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9af95349f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9af95349f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1140x690.png\" alt=\"\" class=\"wp-image-178480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1140x690.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-1536x929.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25-90x54.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/Screenshot-2025-11-03-at-18.38.25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Vous pouvez utiliser ces invites pour<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>analyser le sentiment <\/strong>et rep\u00e9rer les facteurs de changement<\/li>\n\n\n\n<li><strong>trouver des sujets d'actualit\u00e9 <\/strong>dans votre mentions<\/li>\n\n\n\n<li><strong>identifier les influenceurs<\/strong> derri\u00e8re la conversation<\/li>\n\n\n\n<li><strong>explorer d'autres t\u00e2ches d'analyse courantes<\/strong> plus rapide<\/li>\n<\/ul>\n\n\n\n<p>Il s'agit d'un petit changement, mais il \u00e9limine le moment o\u00f9 l'on se demande ce que l'on doit demander et permet d'obtenir des informations plus rapidement !<\/p>\n\n\n\n<p><strong>2. Obtenir des r\u00e9ponses bas\u00e9es sur les donn\u00e9es exactes que vous consultez<\/strong><\/p>\n\n\n\n<p>Le Brand Assistant a \u00e9galement am\u00e9lior\u00e9 la compr\u00e9hension de ce que vous regardez dans l'outil. <\/p>\n\n\n\n<p><strong>Il prend d\u00e9sormais en compte les filtres que vous avez appliqu\u00e9s dans les onglets Mentions, Analyse et Comparaison. <\/strong><\/p>\n\n\n\n<p><strong>Cela signifie qu'il travaille sur la tranche exacte de donn\u00e9es que vous examinez, et non sur l'ensemble du projet par d\u00e9faut.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9af953883&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9af953883\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe.png\" alt=\"\" class=\"wp-image-178486\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe.png 1004w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/dcfe-90x53.png 90w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>filtre pour <strong>n\u00e9gatif mentions<\/strong><\/li>\n\n\n\n<li>demander : <strong>\u201c Qu'est-ce qui a caus\u00e9 la baisse du sentiment la semaine derni\u00e8re ? \u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Brand Assistant analysera uniquement les mention filtr\u00e9es et expliquera ce qui se cache derri\u00e8re ce changement.<\/p>\n\n\n\n<p><strong>Finies les r\u00e9ponses g\u00e9n\u00e9riques !<\/strong> Il s'agit simplement d'informations bas\u00e9es sur l'ensemble des donn\u00e9es que vous \u00e9tudiez actuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"progress-bar\">03 <strong><strong>Barre de progression limite Mention<\/strong><\/strong><\/h2>\n\n\n\n<p>Vous avez d\u00e9j\u00e0 atteint votre limite mention sans crier gare ? Nous avons ce qu'il vous faut. Vous pouvez maintenant voir votre utilisation de mention directement en haut de votre tableau de bord.<\/p>\n\n\n\n<p><strong>Une barre de progression indique maintenant le nombre de mention que vous avez utilis\u00e9s et la distance qui vous s\u00e9pare du capuchon.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9af953c24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9af953c24\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c.png\" alt=\"\" class=\"wp-image-178481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c.png 1120w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-300x85.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-248x70.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/411-a9b601b23047b556bbff183652975a2693e0709c-90x25.png 90w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Il affiche clairement le nombre de mention que vous avez collect\u00e9s (par ex. <strong>48K sur 100K<\/strong>) et \u00e0 quel point vous \u00eates proche de la limite, afin que vous puissiez r\u00e9agir avant que votre surveillance ne s'arr\u00eate.<\/p>\n\n\n\n<p>\ud83d\udc49 Il est particuli\u00e8rement utile lors des pics d'activit\u00e9 ou des campagnes actives, lorsque le volume mention peut cro\u00eetre rapidement.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">D\u00e9couvrez la nouvelle barre de progression !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/panel?utm_source=product&#038;utm_medium=blog&#038;utm_campaign=october_changes\" class=\"acf-simple-cta__btn\" target=\"\">Aller au panneau<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nous avons pass\u00e9 ces derni\u00e8res semaines \u00e0 rendre Brand24 plus facile, plus intelligent et plus s\u00fbr \u00e0 utiliser. Voici les nouveaut\u00e9s et ce qu'elles vous apportent.<\/p>","protected":false},"author":78,"featured_media":178502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[162,34,32],"class_list":["post-178474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-digital-marketing","tag-social-listening","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/178474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=178474"}],"version-history":[{"count":20,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/178474\/revisions"}],"predecessor-version":[{"id":182811,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/178474\/revisions\/182811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media\/178502"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=178474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=178474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=178474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}