{"id":181128,"date":"2026-02-10T08:57:55","date_gmt":"2026-02-10T07:57:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181128"},"modified":"2026-04-14T16:30:15","modified_gmt":"2026-04-14T14:30:15","slug":"etude-de-cas-viessmann","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/viessmann-case-study\/","title":{"rendered":"Comment Viessmann a augment\u00e9 la visibilit\u00e9 de l'IA de plus de 50% en 4 mois"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\"><strong>Results at a glance<\/strong><\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">+10+ percentage points AI Share of Voice (\u224818\u201319% \u2192 \u224829%) in gas &amp; condensing boilers (July \u2192 November 2025)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Median position improved from #2 \u2192 #1<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Brand Score +6pp<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Biggest changes by project and model: Perplexity median position jumped 3.8 \u2192 1.3; GPT Brand Score rose 7.65% \u2192 57%; Gemini median position improved 5 \u2192 3.2.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">AI models are already a core discovery channel <\/h4>\n                <p class=\"acf-key-takeaways__text\">AI\u2011search visitors convert 4.4\u00d7 better than classic organic visitors, and close to 1 billion people use AI chatbots.\u00a0<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Viessmann turned to Chatbeat to boost its visibility in AI answers<\/h4>\n                <p class=\"acf-key-takeaways__text\"> With that they gained clear insight into what people ask, how AI responds, and when AI recommends their brand over competitors.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Within months, they increased AI visibility for biomass and gas boilers<\/h4>\n                <p class=\"acf-key-takeaways__text\"> That means better average positions, a higher Brand Score, and a double\u2011digit boost in Share of Voice.\u00a0<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Chatbeat now guides Viessmann\u2019s content roadmap<\/h4>\n                <p class=\"acf-key-takeaways__text\">It reveals hidden high\u2011impact sources and helping them become the \u201cdefault answer\u201d for key heating topics in AI.\u00a0\u00a0<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-viessmann-climate-solutions\">About Viessmann Climate Solutions<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.viessmann-climatesolutions.com\/en.html\" target=\"_blank\" rel=\"noopener\" title=\"\">Viessmann Climate Solutions<\/a> is a global brand behind heating and climate technologies that help homes and businesses stay comfortable while using energy more efficiently. From heat pumps to integrated climate systems, their focus is on reliable solutions that support the shift toward more sustainable buildings.<\/p>\n\n\n\n<p><strong>Featured in this case study:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ewelina Bartnikowska<\/strong> \u2014 Marketing Manager \/ Head of Marketing at Viessmann Climate Solutions PL. She leads the marketing team in Poland, connects the dots between strategy and day-to-day execution, and works closely with Sales, HQ, and partners to hit shared goals.<br><\/li>\n\n\n\n<li><strong>Marek Mrozicki<\/strong> \u2014 Digital Marketing Manager, working with Viessmann Climate Solutions PL. He\u2019s focused on digital growth &#8211; connecting performance marketing, lead management, automation, and measurement to turn AI-visibility insights into execution and pipeline impact.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Challenge<\/h2>\n\n\n\n<p>AI models like ChatGPT, Claude, Gemini, or Perplexity are starting to replace classic search results pages. Yet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>over 25% of brands analysed in Smerush weren\u2019t present at all in AI Overviews,<\/li>\n\n\n\n<li>by 2025, almost 1 billion people worldwide will be using AI chatbots to ask product questions. [<a href=\"https:\/\/www.semrush.com\/blog\/ai-visibility\/\">source<\/a>]<\/li>\n<\/ul>\n\n\n\n<p>Viessmann was early to spot the risk and the opportunity. While most of the market was just hearing first rumours about Google\u2019s AI Overviews, they were already using a beta version of Chatbeat to see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what potential customers ask AI about heating, heat pumps, and biomass,<\/li>\n\n\n\n<li>which articles, blogs, and forums AI models quote most often,<\/li>\n\n\n\n<li>how often Viessmann appears vs. competitors when users ask for recommendations,<\/li>\n\n\n\n<li>where strong offline brands are surprisingly weak in AI answers.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">The goal was simple: <strong>shape how AI describes and recommends Viessmann \u2013 not just how Google ranks them.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Solution<\/h2>\n\n\n\n<p>Viessmann combined a classic SEO &amp; GEO audit with Chatbeat\u2019s <strong>AI Visibility Audit<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO<\/strong> showed what people search for and where there are keyword gaps.<\/li>\n\n\n\n<li><strong>Chatbeat<\/strong> showed what AI actually answers, which brands it recommends and which sources it cites.<\/li>\n<\/ul>\n\n\n\n<p>Together, this created a double validation loop:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO (people) + AI visibility (models) \u2192 topics worth investing in.<\/li>\n\n\n\n<li>If a topic had search demand <strong>and<\/strong> strong AI prompt volume, it went to the top of the roadmap.<\/li>\n\n\n\n<li>If AI rarely mentioned Viessmann in an area where the brand is strong, it became a priority gap.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We stopped looking only at keyword volumes. We now also prioritise the number of prompts in a topic, our share of voice in AI and the quality of sources models are citing.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-1140x1140.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489.jpg 1300w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Ewelina Bartnikowska                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-chatbeat-gives-viessmann-in-practice\">What Chatbeat gives Viessmann in practice<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-a-live-picture-of-how-ai-sees-the-brand\">1. A live picture of how AI \u201csees\u201d the brand<\/h3>\n\n\n\n<p>With Chatbeat, the Viessmann team tracks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand ranking &amp; share of voice<\/strong> in AI chatbots<br>\n<ul class=\"wp-block-list\">\n<li>Median position of the brand across GPT, Gemini, Claude, DeepSeek, Perplexity, Grok, AI Overviews and Copilot.<\/li>\n\n\n\n<li>How often Viessmann is recommended vs. competitors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860999b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860999b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"345\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-1140x345.png\" alt=\"Screenshot of Chatbeat dashboard comparing Viessmann and competitors\u2019 share of voice across AI Chats, like GPT, Gemini, Claude, DeepSeek, Perplexity, etc, with Viessmann leading in several models.\" class=\"wp-image-181138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-1140x345.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-1536x465.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-300x91.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-248x75.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8-90x27.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-8.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat dashboard comparing Viessmann and competitors\u2019 share of voice across AI models<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key prompts in their category<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Real user questions like <em>\u201cWhich gas boiler do you recommend?\u201d<\/em> or <em>\u201cBest condensing boiler for a house?\u201d<\/em>.<\/li>\n\n\n\n<li>Search volume for each prompt + average position of Viessmann across models.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sources AI models rely on<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Top domains and URLs quoted by AI when answering heating-related prompts.<\/li>\n\n\n\n<li>AI citation volume per source and per model.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860a353&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860a353\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-1140x564.png\" alt=\"Chatbeat \u2018Key sources\u2019 table listing the most-cited URLs in the heating category with counts of AI citations from different chatbots, highlighting where Viessmann should publish or appear.\" class=\"wp-image-181151\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-18.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat \u2018Key sources\u2019 table listing the most-cited URLs<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We discovered non-obvious, \u2018hidden\u2019 sources \u2013 websites that AI models frequently cited but which were not on our HVAC\/renewables radar at all.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846.jpg 1000w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Marek Mrozicki                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Digital Marketing Manager at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-automatic-real-ai-competitors\">2. Automatic, real AI competitors<\/h3>\n<\/blockquote>\n\n\n\n<p>Chatbeat identifies brands that actually compete for attention in AI answers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The team no longer has to define competitors manually.<\/li>\n\n\n\n<li>They can see which brands AI treats as alternatives for a given product type.<\/li>\n\n\n\n<li>Insight: <strong>AI competitors are not always the same as \u201cmarket competitors\u201d<\/strong> known from offline sales.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860b7ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860b7ab\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"527\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-1140x527.png\" alt=\"Table ranking brands such as Viessmann, Vaillant, Bosch, Junkers and Buderus by median AI ranking, brand score and share of voice, with Viessmann in first place with ~90% brand score and ~19% share of voice.\" class=\"wp-image-181152\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-1140x527.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-248x115.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-19.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat&#8217;s table ranking brands<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-content-and-channel-strategy-driven-by-ai-data\">3. Content and channel strategy, driven by AI data<\/h3>\n\n\n\n<p>Based on Chatbeat insight, Viessmann:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creates and updates content around <strong>prompts AI actually receives<\/strong>, not just keyword lists,<\/li>\n\n\n\n<li>reallocates budget from traditional media towards <strong>online and AI-relevant content<\/strong>,<\/li>\n\n\n\n<li>manages reviews and mentions more actively, knowing they can influence AI answers.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Chatbeat lets us remodel key content into a more AI\u2011friendly structure and build it around the most common prompts, instead of our old pattern of product \u2192 service \u2192 case study \u2192 CSR.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846.jpg 1000w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Marek Mrozicki                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Digital Marketing Manager at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.viessmann.pl\/pl\/blog\/czy-rekuperacja-vitoair-ct-osusza-powietrze-zima.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Examples<\/a> of \u201cAI\u2011first\u201d articles include product comparison and explainer pieces on the Viessmann blog, written explicitly to match typical AI prompts and recommended structures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Strategy<\/h2>\n\n\n\n<p>Viessmann translated Chatbeat insight into clear operational changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content planning &amp; optimisation<\/strong>\n<ul class=\"wp-block-list\">\n<li>New articles created directly from Chatbeat prompt lists (e.g. on heat pumps, gas boilers, biomass).<\/li>\n\n\n\n<li>Existing content reworked to match \u201cAI-friendly\u201d structures: clear question headings, concise answers, comparison tables, FAQs.<\/li>\n\n\n\n<li>More effort invested into topics where Viessmann can become the <strong>\u201cdefault source\u201d<\/strong> in AI answers.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>SEO + AI prioritisation<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Topics no longer prioritised only by keyword volume and difficulty, but also by:\n<ul class=\"wp-block-list\">\n<li>number of prompts in Chatbeat,<\/li>\n\n\n\n<li>current AI share of voice,<\/li>\n\n\n\n<li>quality and type of sources models quote.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Decision rule: <strong>deepen strong topics rather than chase a long tail of new, weaker ones.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publisher &amp; PR strategy<\/strong>\n<ul class=\"wp-block-list\">\n<li>Practical list of domains where Viessmann should appear (articles, rankings, expert comments).<\/li>\n\n\n\n<li>Focus on websites that are \u201cover\u2011indexed\u201d in AI citations for their category.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">The biggest quick win was an immediate map of where we already win in AI \u2013 topics with high share of voice \u2013 and where AI doesn\u2019t see us or has no clear champion, so we can step in as a leader.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-1140x1140.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489.jpg 1300w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Ewelina Bartnikowska                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Results<\/h2>\n\n\n\n<p>Within a few months of acting on Chatbeat recommendations, Viessmann saw clear, data-backed progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-from-sometimes-mentioned-to-regularly-recommended\">1. From sometimes mentioned to regularly recommended<\/h3>\n\n\n\n<p>In prompts related to pellet boilers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>initial average AI position: <strong>around 9\u201311<\/strong>, Brand Score <strong>35\u201345%<\/strong>,<\/li>\n\n\n\n<li>after ongoing optimisation:<br>\n<ul class=\"wp-block-list\">\n<li>average position improved to <strong>around 8\u20139<\/strong>,<\/li>\n\n\n\n<li>Brand Score climbed to <strong>60\u201365%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">This means Viessmann is now <strong>much more likely to appear \u2013 and to be recommended \u2013 when users ask AI about pellet or biomass boilers.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860cb14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860cb14\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-1140x524.png\" alt=\"Line chart showing Viessmann\u2019s average AI ranking for pellet boilers improving from positions ~9\u201311 to around 8\u20139 while Brand Score increases steadily from about 40% to over 60% between September and November.\" class=\"wp-image-181139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-1140x524.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-1536x706.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-10.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s average AI ranking for pellet boilers improving from positions ~9\u201311 to around 8\u20139<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-from-tied-at-the-top-to-clear-1\">2. From tied at the top to clear #1<\/h3>\n\n\n\n<p>For gas and condensing boilers, Viessmann launched an AI visibility project on <strong>19.07.2025<\/strong> with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>median position: <strong>2<\/strong>,<\/li>\n\n\n\n<li>clear but not dominant share of voice.<\/li>\n<\/ul>\n\n\n\n<p>Four months later, on <strong>19.11.2025<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>median position improved to <strong>1<\/strong>,<\/li>\n\n\n\n<li><strong>Brand Score increased by 6 percentage points<\/strong>,<\/li>\n\n\n\n<li><strong>Share of Voice grew by more than 10 percentage points<\/strong>, placing Viessmann clearly ahead of key competitors.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860d697&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860d697\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-1140x516.png\" alt=\"July 2025 Chatbeat \u2018Brand ranking\u2019 table for gas and condensing boilers where Viessmann and Vaillant share median position 2 with similar share of voice around 18\u201319%.\" class=\"wp-image-181153\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-1140x516.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-1536x695.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-300x136.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-248x112.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-20.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">July 2025 Chatbeat \u2018Brand ranking\u2019 table<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860df05&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860df05\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-1140x513.png\" alt=\"November 2025 Chatbeat \u2018Brand ranking\u2019 table showing Viessmann at median position 1 with ~93% brand score and ~29% share of voice, ahead of Vaillant, Bosch, Junkers and Buderus.\" class=\"wp-image-181154\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-1140x513.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-1536x691.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-248x112.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-21.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">November 2025 Chatbeat \u2018Brand ranking\u2019 table<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-top-prompts-higher-ranks-more-consistency-across-models\">3. Top prompts: higher ranks, more consistency across models<\/h3>\n\n\n\n<p>Comparing July vs November data for the same key prompts, Viessmann\u2019s average positions improved across high\u2011volume, high\u2011intent questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhich gas boiler do you recommend?\u201d \u2192 from <strong>1.9 to 1.3<\/strong><\/li>\n\n\n\n<li>\u201cWhich condensing boiler is best?\u201d \u2192 from <strong>1.4 to 1.3<\/strong><\/li>\n\n\n\n<li>\u201cWhich gas boiler for a house?\u201d \u2192 from <strong>2.3 to 1.6<\/strong><\/li>\n\n\n\n<li>\u201cWhat are the best wall\u2011hung gas boilers?\u201d \u2192 from <strong>3.4 to 1.4<\/strong><\/li>\n<\/ul>\n\n\n\n<p>At the same time, results across different LLMs (GPT, Claude, Gemini, DeepSeek) became more consistent:<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">We now see much less divergence between models \u2013 rankings are more aligned and often close to \u20181\u2019. Viessmann is recognised as a recommended brand regardless of the model used. That forces us to think per model, not just per keyword.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-1140x1140.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Ewelina_Bartnikowska_photo-1-e1770708020489.jpg 1300w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Ewelina Bartnikowska                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Head of Marketing at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860ec18&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860ec18\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"670\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-1140x670.png\" alt=\"Chatbeat \u2018Key prompts \/ questions for Viessmann\u2019 tables showing July and November data; most prompts have higher search volume and improved average AI positions in November, especially for competitive questions about recommended gas and condensing boilers.\" class=\"wp-image-181155\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-1140x670.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-1536x903.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-248x146.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-22.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Chatbeat \u2018Key prompts \/ questions for Viessmann\u2019 tables showing July data<\/em><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860f45e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860f45e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-1140x660.png\" alt=\"Chatbeat \u2018Key prompts \/ questions for Viessmann\u2019 tables showing July and November data; most prompts have higher search volume and improved average AI positions in November, especially for competitive questions about recommended gas and condensing boilers.\" class=\"wp-image-181156\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-1140x660.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-1536x890.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-248x144.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23-90x52.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-23.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Chatbeat \u2018Key prompts \/ questions for Viessmann\u2019 tables showing November data<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4-model-level-results-where-the-biggest-gains-concentrate\">4. Model-level results: where the biggest gains concentrate<\/h3>\n\n\n\n<p>Looking at results <strong>model by model<\/strong> makes the progress more tangible \u2014 because improvements don\u2019t happen evenly. Some models show incremental change, while others deliver <strong>big jumps<\/strong> that are perfect to visualise.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perplexity (strongest swings across projects):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Median position: 3.8 \u2192 1.3<\/strong> <em>(screenshot 1)<\/em><\/li>\n\n\n\n<li><strong>Median position: 10 \u2192 5.5<\/strong> <em>(screenshot 2)<\/em><\/li>\n\n\n\n<li><strong>Brand Score: 43% \u2192 69%, with median position 7.8 \u2192 3.5<\/strong> <em>(screenshot 3)<\/em><\/li>\n\n\n\n<li><strong>Median position: 17 \u2192 6 <\/strong><em>(screenshot 4)<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95860fda8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95860fda8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"423\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-1140x423.png\" alt=\"Chatbeat chart showing Viessmann\u2019s Perplexity median position improving from 3.8 to 1.3, with a visible upward trend in Brand Score between September and December.\" class=\"wp-image-181157\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-1140x423.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-1536x569.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-248x92.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24-90x33.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-24.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s Perplexity median position<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9586105bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9586105bd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-1140x433.png\" alt=\"Chatbeat chart showing Viessmann\u2019s Perplexity median position improving from 10 to 5,5, with a visible upward trend in Brand Score between September and December.\" class=\"wp-image-181158\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-1140x433.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-1536x584.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-248x94.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s Perplexity median position<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de958610db7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de958610db7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-1140x426.png\" alt=\"Chatbeat chart showing Viessmann\u2019s Perplexity median position improving from 7,8 to 3,5, with a visible upward trend in Brand Score between September and December.\" class=\"wp-image-181159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-1140x426.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-1536x574.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-26.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s Perplexity median position<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9586115af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9586115af\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-1140x437.png\" alt=\"Chatbeat chart showing Viessmann\u2019s Perplexity median position improving from 17 to 6, with a visible upward trend in Brand Score between September and January.\" class=\"wp-image-181160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-1140x437.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-1536x588.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-248x95.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-27.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s Perplexity median position<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GPT:<\/strong> one project recorded a <strong>Brand Score increase from 7.65% \u2192 57%<\/strong>, meaning the brand moved from \u201crarely cited\u201d to \u201cregularly recommended\u201d in this model.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de958611e31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de958611e31\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-1140x428.png\" alt=\"Chatbeat chart showing Viessmann\u2019s GPT Brand Score improving from 7,65% to 57 between September and December.\" class=\"wp-image-181145\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-1140x428.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-1536x576.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-13.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s GPT Brand Score<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gemini:<\/strong> median position improved from <strong>5 \u2192 3.2<\/strong>, confirming uplift beyond a single platform.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95861269b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95861269b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"435\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-1140x435.png\" alt=\"Chatbeat chart showing Viessmann\u2019s Gemini median position improving from 5 to 3,2, with a visible upward trend in Brand Score between September and December.\" class=\"wp-image-181147\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-1140x435.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-1536x587.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-248x95.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14-90x34.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-14.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Viessmann\u2019s Gemini median position<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5-across-categories-most-trending-up-none-trending-down\">5. Across categories: most trending up, none trending down<\/h3>\n\n\n\n<p>Across five AI visibility projects monitored in Chatbeat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 projects show clear, systematic improvement<\/strong> in both average AI position and Brand Score,<\/li>\n\n\n\n<li><strong>2 projects remain stable<\/strong>, with no loss in visibility.<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Overall, AI positioning work is paying off in most monitored areas, lifting both visibility and answer quality for our key topics.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Marek_Mrozicki_photo-1-e1770708335846.jpg 1000w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Marek Mrozicki                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Digital Marketing Manager at Viessmann Climate Solutions PL<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de95861333a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de95861333a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-1140x526.png\" alt=\"line charts from Chatbeat illustrating upward trends in Brand Score and average AI position for two of Viessmann\u2019s five monitored projects over several months, while the remaining projects hold steady.\" class=\"wp-image-181161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-1536x708.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-28.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upward trends in Brand Score and average AI position<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de958613b46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de958613b46\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"528\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-1140x528.png\" alt=\"line charts from Chatbeat illustrating upward trends in Brand Score and average AI position for two of Viessmann\u2019s five monitored projects over several months, while the remaining projects hold steady.\" class=\"wp-image-181162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-1140x528.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-1536x711.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-248x115.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-29.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upward trends in Brand Score and average AI position<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Takeaway for other brands<\/h2>\n\n\n\n<p>Viessmann\u2019s experience shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you are strong offline but invisible in AI, you are already losing part of the funnel.<\/strong><\/li>\n\n\n\n<li>Combining SEO with AI visibility tools like Chatbeat lets you:\n<ul class=\"wp-block-list\">\n<li>see what people <em>ask<\/em>,<\/li>\n\n\n\n<li>see what AI <em>answers<\/em>,<\/li>\n\n\n\n<li>and measure how often your brand appears and is recommended.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The result is not just more traffic, but <strong>more situations where AI says your brand\u2019s name first.<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Improve your AI Visibility<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Viessmann a combin\u00e9 un audit SEO &amp; GEO classique avec l'audit de visibilit\u00e9 de l'IA de Chatbeat. En quelques mois, ils ont augment\u00e9 la visibilit\u00e9 de l'IA dans les chaudi\u00e8res \u00e0 biomasse et \u00e0 gaz.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181128","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=181128"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181128\/revisions"}],"predecessor-version":[{"id":183308,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181128\/revisions\/183308"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=181128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=181128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=181128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}