{"id":181176,"date":"2026-02-10T09:21:30","date_gmt":"2026-02-10T08:21:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181176"},"modified":"2026-04-09T16:45:46","modified_gmt":"2026-04-09T14:45:46","slug":"etude-de-cas-de-base","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/base-case-study\/","title":{"rendered":"Comment Base a augment\u00e9 le trafic global de l'IA de 48,6% avec Chatbeat"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Les r\u00e9sultats en un coup d'\u0153il<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Visibilit\u00e9 globale de l'IA plus forte : Score de marque 50% \u2192 65% en ~2 mois<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Meilleur classement dans les r\u00e9ponses de l'IA : position moyenne 8 \u2192 5 ; position m\u00e9diane 6 \u2192 3<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Saut concurrentiel : passage de #4 \u00e0 #2 parmi les concurrents<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Visibilit\u00e9 de l'IA \u2192 trafic r\u00e9el : les sessions de site web de Gemini ont augment\u00e9 de 12\u00d7 ; celles de Copilot de 60\u00d7.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Trafic global de l'IA : 48,6% augmentation<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">La base a abord\u00e9 la visibilit\u00e9 de l'IA \u00e0 la fois comme un canal de croissance et comme un point de r\u00e9f\u00e9rence pour la marque.<\/h4>\n                <p class=\"acf-key-takeaways__text\">L'objectif \u00e9tait d'\u00eatre la plateforme que les mod\u00e8les d'intelligence artificielle consid\u00e8rent comme une autorit\u00e9, et non comme un simple nom qui appara\u00eet occasionnellement.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Le travail a commenc\u00e9 par un audit de base et un contr\u00f4le continu<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ils l'ont fait pour r\u00e9pondre aux questions fondamentales : est-ce que Base appara\u00eet dans les r\u00e9ponses de l'IA, quelles pages sont cit\u00e9es et comment cela se compare aux concurrents.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Le contenu a \u00e9t\u00e9 optimis\u00e9 pour \u201cl'autorit\u00e9 citadine\".\"<\/h4>\n                <p class=\"acf-key-takeaways__text\">Comment ? Avec des pages originales plus approfondies, des formats adapt\u00e9s aux listes (classements\/comparaisons), des r\u00e9f\u00e9rences externes cr\u00e9dibles et une structure FAQ + sch\u00e9ma pour une extraction facile.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">L'impact s'est fait sentir l\u00e0 o\u00f9 c'est important<\/h4>\n                <p class=\"acf-key-takeaways__text\">Une meilleure visibilit\u00e9 de l'IA, une nette am\u00e9lioration de la comp\u00e9titivit\u00e9 et une croissance du trafic des plates-formes d'IA - sans d\u00e9pendre d'indicateurs de vanit\u00e9 uniquement.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">\u00c0 propos de la base<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.com\/en-US\/home\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Base<\/a><\/strong> est une plateforme de gestion des ventes en ligne \u00e0 laquelle font confiance <strong>plus de 30 000 entreprises<\/strong> afin d'optimiser leurs op\u00e9rations \u00e0 l'\u00e9chelle mondiale. Con\u00e7ue pour les \u00e9quipes qui vendent sur plusieurs canaux, elle centralise le traitement des commandes, la gestion des produits, les listes de la place de march\u00e9, l'exp\u00e9dition et l'automatisation dans une interface unique. <\/p>\n\n\n\n<p>La plateforme optimise davantage les flux de travail gr\u00e2ce \u00e0 des outils sp\u00e9cialis\u00e9s pour l'analyse, le WMS, le PIM, le repricing et l'IA, tout en offrant un \u00e9cosyst\u00e8me \u00e9tendu de. <strong>Plus de 1 700 int\u00e9grations<\/strong> - y compris les principales places de march\u00e9, les magasins en ligne, les logiciels de comptabilit\u00e9 et les transporteurs.<\/p>\n\n\n\n<p><strong>En vedette dans cette \u00e9tude de cas :<\/strong><\/p>\n\n\n\n<p><strong>Karina Kondraciuk <\/strong>- Sp\u00e9cialiste senior du r\u00e9f\u00e9rencement chez Base. Elle dirige la strat\u00e9gie de visibilit\u00e9 organique de la marque, en s'appuyant sur sa vaste exp\u00e9rience en mati\u00e8re de r\u00e9f\u00e9rencement dans les secteurs du commerce \u00e9lectronique et des services. Actuellement, elle fait le lien entre l'optimisation technique et la strat\u00e9gie de contenu, \u00e9largissant la port\u00e9e de la marque dans la recherche AI via l'optimisation g\u00e9n\u00e9rative des moteurs (GEO).<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">D\u00e9fi<\/h2>\n\n\n\n<p>Lorsque l'IA a commenc\u00e9 \u00e0 dominer les conversations, l'\u00e9quipe de la base l'a trait\u00e9e comme un probl\u00e8me de sant\u00e9 publique. <strong>canal d'acquisition de nouveaux clients<\/strong> - mais la motivation n'\u00e9tait pas seulement li\u00e9e \u00e0 la performance.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Ils avaient \u00e9galement un objectif tr\u00e8s \u201cmarque\u201d : <strong>prouver que les mod\u00e8les d'IA les consid\u00e8rent comme une autorit\u00e9<\/strong> et en fait <strong>utiliser leur contenu comme une source fiable<\/strong>.<\/p>\n\n\n\n<p>Ils ont commenc\u00e9 \u00e0 travailler sur la visibilit\u00e9 de l'IA en <strong>Mai 2025<\/strong>, avec deux d\u00e9fis principaux \u00e0 l'esprit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprendre l'intention de l'utilisateur de l'IA :<\/strong> ce que les gens <em>vraiment<\/em> dans les outils d'IA - et quelles sont les questions pour lesquelles Base veut \u00eatre la r\u00e9ponse par d\u00e9faut.<\/li>\n\n\n\n<li><strong>Cessez d'agir dans l'obscurit\u00e9 :<\/strong> Sans donn\u00e9es concr\u00e8tes, il est presque impossible de savoir si les mises \u00e0 jour de contenu et les am\u00e9liorations apport\u00e9es au site modifient r\u00e9ellement la visibilit\u00e9 dans les r\u00e9ponses des mod\u00e8les.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Le plus grand avantage de Chatbeat est que nous ne devinons plus rien. Nous pouvons r\u00e9ellement voir l'impact de ce que nous faisons. Tout comme pour le r\u00e9f\u00e9rencement ou les campagnes payantes, vous devez avoir la preuve que cela fonctionne - vous ne pouvez pas op\u00e9rer \u201cdans l'obscurit\u00e9\u201d. Chatbeat nous permet de v\u00e9rifier si nous apparaissons dans les r\u00e9ponses de l'IA et si les indicateurs augmentent.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Sp\u00e9cialiste senior du r\u00e9f\u00e9rencement \u00e0 Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Strat\u00e9gie<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitor-amp-diagnose-are-we-visible-to-llms-at-all\">1. Contr\u00f4ler et diagnostiquer - \u201cSommes-nous visibles pour les LLM ?\u201d<\/h3>\n\n\n\n<p>Ils sont partis d'une base de r\u00e9f\u00e9rence, et non d'hypoth\u00e8ses :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e9rifier si le site est <strong>accessible aux LLM<\/strong> et si le contenu est <strong>r\u00e9ellement visible<\/strong><\/li>\n\n\n\n<li>V\u00e9rifi\u00e9 s'ils <strong>apparaissent dans les r\u00e9ponses de l'IA et dans les sources<\/strong>, et comment elle se situe par rapport \u00e0 ses concurrents.<\/li>\n<\/ul>\n\n\n\n<p><strong>La place de Chatbeat :<\/strong> un tableau de bord + la vue des sources pour confirmer : <em>apparaissons-nous, qui appara\u00eet \u00e0 la place, et les param\u00e8tres ont-ils tendance \u00e0 augmenter ?<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a6ad5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a6ad5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"587\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png\" alt=\"Tableau de bord de Chatbeat montrant les sources cl\u00e9s, les mod\u00e8les qu&#039;elles influencent et les % de couverture.\" class=\"wp-image-181178\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1536x791.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord de Chatbeat montrant les sources cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-map-prompts-from-broad-questions-to-product-driven-branches\">2. Cartographier les invites - des questions g\u00e9n\u00e9rales aux branches ax\u00e9es sur les produits<\/h3>\n\n\n\n<p>Le d\u00e9fi initial \u00e9tait double : <em>ce que les utilisateurs demandent vraiment<\/em> et <em>les questions qu'ils veulent gagner<\/em>. Leur processus :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nous avons commenc\u00e9 par des questions sur les grandes cat\u00e9gories, telles que <strong>\u201cQuel syst\u00e8me de gestion du commerce \u00e9lectronique dois-je choisir ?\u201d<\/strong><\/li>\n\n\n\n<li>Les diviser en branches th\u00e9matiques<\/li>\n\n\n\n<li>Construire des s\u00e9ries d'incitations autour de <strong>les fonctions de leur produit<\/strong>, Le contr\u00f4le s'est donc align\u00e9 sur ce qu'ils pouvaient r\u00e9pondre de mani\u00e8re cr\u00e9dible.<\/li>\n<\/ol>\n\n\n\n<p><strong>La place de Chatbeat :<\/strong> Les suggestions de messages-guides ont constitu\u00e9 un acc\u00e9l\u00e9rateur majeur lorsqu'il \u00e9tait difficile de trouver les bons messages-guides.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Les suggestions de Chatbeat nous ont beaucoup aid\u00e9s. Il \u00e9tait difficile de trouver les bons messages-guides, et vos recommandations nous ont grandement facilit\u00e9 la t\u00e2che.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Sp\u00e9cialiste senior du r\u00e9f\u00e9rencement \u00e0 Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a7098&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a7098\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1174\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png\" alt=\"Tableau de bord de Chatbeat montrant les invites sugg\u00e9r\u00e9es.\" class=\"wp-image-181180\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-300x344.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-79x90.png 79w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord de Chatbeat affichant les \u2018Suggested prompts\u2019 (messages sugg\u00e9r\u00e9s)\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-optimize-for-citable-authority-content-formats-and-credibility\">3. Optimiser l'autorit\u00e9 en mati\u00e8re de contenu, de format et de cr\u00e9dibilit\u00e9<\/h3>\n\n\n\n<p>Ils ont identifi\u00e9 les principaux leviers suivants <em>la mani\u00e8re dont le contenu est r\u00e9dig\u00e9<\/em> et a facilit\u00e9 la confiance et la r\u00e9utilisation des mod\u00e8les :<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Levier d'optimisation                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ce qu'ils ont fait                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        L'importance de la visibilit\u00e9 du LLM                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Un contenu approfondi et original<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publication de pages uniques et approfondies qui r\u00e9pondent \u00e0 des questions r\u00e9elles d'utilisateurs<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Augmente la \u201cdensit\u00e9 d'autorit\u00e9\u201d et donne aux mod\u00e8les des \u00e9l\u00e9ments plus solides \u00e0 r\u00e9utiliser et \u00e0 citer.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Classements et comparaisons<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ajout de classements\/comparaisons apr\u00e8s avoir constat\u00e9 que les invites surveill\u00e9es d\u00e9clenchent souvent des r\u00e9ponses de type liste.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Les gestionnaires de programmes d'\u00e9ducation et de formation tout au long de la vie r\u00e9pondent souvent en <strong>listes<\/strong> - ces formats s'adaptent \u00e0 la structure de sortie et sont tir\u00e9s plus facilement<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Sources externes de confiance<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Des affirmations \u00e9tay\u00e9es par des r\u00e9f\u00e9rences cr\u00e9dibles de tiers<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Am\u00e9liore <strong>fiabilit\u00e9<\/strong> lorsque les mod\u00e8les \u00e9valuent les sources sur lesquelles ils s'appuient<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>FAQ + donn\u00e9es structur\u00e9es<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mise en place de sections FAQ dans la plupart des sous-pages (langage naturel, ton expert) et mise en \u0153uvre d'un syst\u00e8me de gestion de l'information. <strong>Sch\u00e9ma de la FAQ<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facilite l'extraction des r\u00e9ponses et am\u00e9liore la lisibilit\u00e9 des requ\u00eates de type questions-r\u00e9ponses.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>llms.txt<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mise en \u0153uvre <strong>llms.txt<\/strong> mettre en \u00e9vidence les fonctions du produit, les pages cl\u00e9s et le contenu s\u00e9lectionn\u00e9 de la \u201csource pr\u00e9f\u00e9r\u00e9e\u201d ; voir <strong>G\u00e9meaux<\/strong> deviennent plus stables et plus \u00e9lev\u00e9es par la suite.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Permet d'orienter les mod\u00e8les vers les bonnes pages et peut r\u00e9duire la volatilit\u00e9 des invites ax\u00e9es sur les produits.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>La place de Chatbeat :<\/strong> la visibilit\u00e9 + la surveillance des sources sont devenues la boucle de r\u00e9troaction pour l'it\u00e9ration.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Avec Chatbeat, nous avons remarqu\u00e9 que les messages que nous suivons comprennent souvent des classements et des comparaisons. Nous avons donc ajout\u00e9 ce type de contenu \u00e0 notre strat\u00e9gie, et nous pr\u00e9voyons d'en ajouter d'autres.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Sp\u00e9cialiste senior du r\u00e9f\u00e9rencement \u00e0 Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a7f17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a7f17\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png\" alt=\"\" class=\"wp-image-181185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1536x804.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord de Chatbeat montrant les sources cl\u00e9s pour les sources de base et les mod\u00e8les qu'elles influencent.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">R\u00e9sultats<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-stronger-overall-ai-visibility\">1. Une meilleure visibilit\u00e9 globale de l'IA<\/h3>\n\n\n\n<p>Base a obtenu une nette am\u00e9lioration de la visibilit\u00e9 de l'IA sur l'ensemble des mod\u00e8les contr\u00f4l\u00e9s (au 26 janvier 2026).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Score de la marque :<\/strong> <strong>50% \u2192 65%<\/strong> dans ~2 mois&nbsp;<\/li>\n\n\n\n<li><strong>Position moyenne dans les r\u00e9ponses du LLM :<\/strong> <strong>8 \u2192 5<\/strong><\/li>\n\n\n\n<li><strong>Position m\u00e9diane : 3 (contre 6 en octobre)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a829b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a829b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png\" alt=\"Tableau de bord Chatbeat avec les principaux r\u00e9sultats de performance pour le projet Base depuis sa mise en place.\" class=\"wp-image-181186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Chatbeat avec r\u00e9sultats de performance cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a856a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a856a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png\" alt=\"Tableau de bord Chatbeat avec les principaux r\u00e9sultats de performance du projet de base pour les 30 derniers jours (au 26.01.2026).\" class=\"wp-image-181187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Chatbeat avec les principaux r\u00e9sultats de performance du projet de base pour les 30 derniers jours<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-leap\">2. Le saut comp\u00e9titif<\/h3>\n\n\n\n<p>La base est pass\u00e9e d'un niveau constant de <strong>Position #4<\/strong> (avant d\u00e9cembre) \u00e0 <strong>#2 parmi les concurrents<\/strong> au cours des 30 derniers jours - transformant la visibilit\u00e9 de l'IA en un v\u00e9ritable avantage concurrentiel, et non en un simple progr\u00e8s incr\u00e9mentiel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9909a8853&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9909a8853\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png\" alt=\"Tableau de bord Chatbeat montrant le classement des marques avec la base #2 (au 26.01.2026).\" class=\"wp-image-181181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1536x708.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Le tableau de bord Chatbeat affiche le \u2018classement des marques\u2019.\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-visibility-traffic-real-sessions-not-vanity-metrics\">3. Visibilit\u00e9 \u2192 trafic (sessions r\u00e9elles, pas de mesures de vanit\u00e9)<\/h3>\n\n\n\n<p>La croissance ne s'est pas limit\u00e9e aux \u201cscores\u201d obtenus \u00e0 l'int\u00e9rieur des outils - elle s'est traduite par des visites de sites \u00e0 partir de plates-formes d'IA :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00e9meaux :<\/strong> <strong>12\u00d7<\/strong> plus de sessions (mai \u2192 d\u00e9cembre)<\/li>\n\n\n\n<li><strong>Copilote :<\/strong> <strong>60\u00d7<\/strong> plus de sessions (mai \u2192 d\u00e9cembre)<\/li>\n\n\n\n<li><strong>Trafic global de l'IA :<\/strong> <strong>48,6% plus \u00e9lev\u00e9<\/strong> au pic de novembre par rapport \u00e0 celui de mai<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">A retenir pour les autres marques<\/h2>\n\n\n\n<p>Nous avons demand\u00e9 <strong>Karina<\/strong> ce que les autres marques peuvent faire pour reproduire les r\u00e9sultats de Base. Voici son guide pratique :<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Traitez-le comme un r\u00e9f\u00e9rencement : c'est un marathon, pas une campagne ponctuelle. C'est la coh\u00e9rence qui l'emporte.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Commencez par un suivi + une carte des demandes : sachez ce que les gens demandent r\u00e9ellement dans les outils d'IA - et o\u00f9 vous voulez \u201centrer\u201d les r\u00e9ponses.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">L'autorit\u00e9 vient de la substance : un contenu expert et original \u00e9tay\u00e9 par des FAQ et des sources externes fiables (surtout si vous n'avez pas vos propres recherches \u00e0 citer).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Doublez les formats adapt\u00e9s aux LLM : classements, comparaisons, listes de contr\u00f4le, d\u00e9finitions, visuels\/infographies bien d\u00e9crits et contenu vid\u00e9o (par exemple, YouTube).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Ne n\u00e9gligez pas les principes fondamentaux du r\u00e9f\u00e9rencement :<\/strong> et la visibilit\u00e9 de votre IA tend \u00e0 augmenter avec la croissance classique du r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Base a abord\u00e9 la visibilit\u00e9 de l'IA comme un canal de croissance et un point de preuve de la marque - l'objectif \u00e9tait d'\u00eatre la plateforme que les mod\u00e8les d'IA consid\u00e8rent comme une autorit\u00e9.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181176","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=181176"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181176\/revisions"}],"predecessor-version":[{"id":181471,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181176\/revisions\/181471"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=181176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=181176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=181176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}