{"id":181447,"date":"2026-02-16T12:54:49","date_gmt":"2026-02-16T11:54:49","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181447"},"modified":"2026-04-14T16:30:37","modified_gmt":"2026-04-14T14:30:37","slug":"etude-de-cas-rankomat","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/rankomat-case-study\/","title":{"rendered":"Comment Rankomat.pl a augment\u00e9 la visibilit\u00e9 de son aper\u00e7u AI de 100%"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Les r\u00e9sultats en un coup d'\u0153il<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Les requ\u00eates de recherche dans lesquelles le domaine Rankomat appara\u00eet dans l'aper\u00e7u AI de Google ont doubl\u00e9, passant de 47 000 mots-cl\u00e9s en mai \u00e0 100 000 en janvier (Source : Senuto).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Leur score de marque a augment\u00e9 de 10 points, passant de 70% \u00e0 80% (octobre 2025 \u00e0 janvier 2026).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">La position de Rankomat dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA s'est am\u00e9lior\u00e9e de 42% au cours des 4 derniers mois.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">1% des acquisitions proviennent du trafic LLM, et ce nombre augmente de 0,1 \u00e0 0,2 pp MoM.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Ils b\u00e9n\u00e9ficient d\u00e9sormais d'une plus grande stabilit\u00e9 en mati\u00e8re de citations. Rankomat est plus r\u00e9guli\u00e8rement la premi\u00e8re source cit\u00e9e dans sa cat\u00e9gorie.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Probl\u00e8me<\/h4>\n                <p class=\"acf-key-takeaways__text\">Rankomat a identifi\u00e9 le probl\u00e8me rapidement. AI Overview a commenc\u00e9 \u00e0 r\u00e9pondre aux requ\u00eates cl\u00e9s sur lesquelles ils se positionnaient. Cela a entra\u00een\u00e9 une diminution des clics sur leurs sources et a affaibli le trafic organique du domaine.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Objectif<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ils se sont fix\u00e9 un nouvel objectif : dominer les r\u00e9ponses de l'aper\u00e7u AI, en particulier sur les requ\u00eates cl\u00e9s li\u00e9es \u00e0 leur secteur d'activit\u00e9, comme ils le faisaient auparavant avec le r\u00e9f\u00e9rencement traditionnel.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Ex\u00e9cution<\/h4>\n                <p class=\"acf-key-takeaways__text\">Rankomat a utilis\u00e9 Chatbeat pour surveiller la volatilit\u00e9 et rep\u00e9rer les changements dans les invites qui peuvent survenir \u00e0 tout moment. L'optimisation de l'IA s'est concentr\u00e9e sur l'inspection des sources cit\u00e9es, l'analyse des raisons pour lesquelles l'IA les a jug\u00e9es suffisamment fiables pour les citer, et l'\u00e9dition de leur propre contenu sur la base de ces informations.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">R\u00e9sultats<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ils ont commenc\u00e9 leur travail d'optimisation de l'IA en octobre 2025. Depuis lors, leur visibilit\u00e9 et leur position dans les r\u00e9ponses \u00e0 l'aper\u00e7u de l'IA se sont am\u00e9lior\u00e9es et stabilis\u00e9es.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">A propos de Rankomat<\/h2>\n\n\n\n<p><a href=\"https:\/\/rankomat.pl\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rankomat<\/a> est une plateforme de comparaison qui aide les clients \u00e0 trouver et \u00e0 choisir rapidement les produits financiers et d'assurance qui correspondent \u00e0 leurs besoins. <\/p>\n\n\n\n<p>Il se charge d'examiner toutes les offres et de les classer en fonction des besoins des clients. Il fait ainsi gagner beaucoup de temps et permet aux clients de choisir rapidement les options les mieux adapt\u00e9es avec un minimum d'efforts. <\/p>\n\n\n\n<p>En outre, ils disposent d'une \u00e9quipe de 200 conseillers professionnels qui peuvent vous conseiller sur le plan ou la compagnie \u00e0 choisir.<\/p>\n\n\n\n<p><strong>En vedette dans cette \u00e9tude de cas :<\/strong><\/p>\n\n\n\n<p><strong>Damian Lutowski<\/strong> - Responsable de la croissance organique chez Rankomat.pl<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">D\u00e9fi<\/h2>\n\n\n\n<p>Comme beaucoup d'autres entreprises, Rankomat a ressenti presque imm\u00e9diatement l'impact de l'aper\u00e7u de l'IA de Google.<\/p>\n\n\n\n<p>Apr\u00e8s le d\u00e9ploiement de l'AIO en mars 2025, le trafic organique de Rankomat a chut\u00e9 de 30%. Cela les a amen\u00e9s \u00e0 s'associer rapidement et \u00e0 rechercher la cause de cette chute, ainsi qu'une solution pour la compenser.<\/p>\n\n\n\n<p>Comme l'a expliqu\u00e9 Damian mention, le coup a \u00e9t\u00e9 particuli\u00e8rement dur parce que Rankomat.pl avait accumul\u00e9 des ann\u00e9es de performance en mati\u00e8re de r\u00e9f\u00e9rencement gr\u00e2ce \u00e0 une vaste biblioth\u00e8que de contenus sur l'assurance et la finance - plus de 2 500 guides.<\/p>\n\n\n\n<p>Auparavant, ce contenu attirait de mani\u00e8re fiable les utilisateurs \u00e0 fort potentiel. Depuis l'OAA, il a soudainement commenc\u00e9 \u00e0 \u00eatre r\u00e9sum\u00e9 directement dans les r\u00e9sultats de recherche, ce qui a entra\u00een\u00e9 une chute spectaculaire du nombre de clics. Ils ont donc commenc\u00e9 \u00e0 se poser des questions, <strong>\u201cComment rester pr\u00e9sent et comp\u00e9titif lorsque les r\u00e9ponses sont fournies avant m\u00eame que les utilisateurs ne cliquent ?\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Si nous n'avons pas encore de trafic important de LLM, alors AI Overview doit \u00eatre \u2018revendiqu\u00e9\u2019.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goal\">Objectif<\/h2>\n\n\n\n<p>Apr\u00e8s avoir d\u00e9fini le probl\u00e8me, l'\u00e9quipe a d\u00e9cid\u00e9 de commencer \u00e0 travailler pour le r\u00e9soudre.<\/p>\n\n\n\n<p>Il s'agissait d'am\u00e9liorer leur visibilit\u00e9 globale dans les mod\u00e8les d'IA, en mettant l'accent sur l'aper\u00e7u de l'IA de Google.<\/p>\n\n\n\n<p>D\u00e9sormais, il ne s'agit plus seulement d'optimiser leur contenu pour obtenir un classement traditionnel. Ils voulaient <strong>commencent \u00e0 appara\u00eetre r\u00e9guli\u00e8rement dans les r\u00e9ponses de l'OAA.<\/strong><\/p>\n\n\n\n<p>Pour Rankomat, cela signifiait les deux : des questions cruciales pour leur marque et des questions \u00e0 forte demande et \u00e0 fort potentiel de trafic.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Pour 2026, dans le domaine de l'IA, notre seul KPI est la visibilit\u00e9 dans l'aper\u00e7u de l'IA.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Pourquoi Chatbeat ?<\/h2>\n\n\n\n<p id=\"id1-reputation-control-in-llm-responses\">Damian et son \u00e9quipe ont choisi Chatbeat pour les aider \u00e0 atteindre leur objectif. L'outil a combl\u00e9 une lacune que les outils de r\u00e9f\u00e9rencement de leur arsenal ne pouvaient pas combler : am\u00e9liorer la visibilit\u00e9 de l'IA dans ses messages.<\/p>\n\n\n\n<p>Les autres outils qu'ils utilisaient \u00e9taient suffisants pour le r\u00e9f\u00e9rencement classique, mais ils ne permettaient pas de comprendre les invites et les questions que les utilisateurs posaient dans l'aper\u00e7u de l'IA.&nbsp;<\/p>\n\n\n\n<p>Chatbeat les a aid\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00e9rifier les sources utilis\u00e9es par l'OAA dans ses r\u00e9ponses et les transformer en am\u00e9liorations de contenu exploitables<\/li>\n\n\n\n<li>identifier les questions \u00e0 contr\u00f4ler (\u00e0 l'aide des \u201cSuggestions de questions-r\u00e9ponses\u201d)<\/li>\n\n\n\n<li>voir si Rankomat.pl appara\u00eet m\u00eame dans les r\u00e9ponses de AI Overview \/ LLM et, si oui, comment<\/li>\n\n\n\n<li>suivre la volatilit\u00e9 dans le temps<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Les questions sugg\u00e9r\u00e9es sont pratiques. Pour les utilisateurs, le passage des \u2018mots-cl\u00e9s\u2019 aux questions compl\u00e8tes peut \u00eatre difficile, et nous avons rencontr\u00e9 le m\u00eame probl\u00e8me en interne. Nous nous surprenons encore parfois \u00e0 retomber dans nos vieilles habitudes, mais les suggestions facilitent grandement cette transition.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">Comment ils utilisent Chatbeat<\/h2>\n\n\n\n<p>Le d\u00e9ploiement d'AIO a r\u00e9duit le nombre de clics que Rankomat captait auparavant \u00e0 partir de son contenu permanent. C'est pourquoi l'\u00e9quipe s'est concentr\u00e9e sur le suivi et l'am\u00e9lioration de sa pr\u00e9sence dans les r\u00e9ponses IA.<\/p>\n\n\n\n<p>Voici comment ils ont proc\u00e9d\u00e9 !<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitoring-visibility-in-ai-overview-and-other-llm-answers\">1. Suivi de la visibilit\u00e9 dans AI Overview et autres r\u00e9ponses LLM<\/h3>\n\n\n\n<p>Tout d'abord, les pistes Rankomat.pl <strong>s'ils apparaissent dans l'aper\u00e7u de l'IA de Google<\/strong> et comment cette pr\u00e9sence \u00e9volue dans le temps.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d4613&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d4613\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png\" alt=\"Vue d&#039;ensemble de Chatbeat pour Rankomat.pl, montrant la visibilit\u00e9 globale dans AI Overview.\" class=\"wp-image-181454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1536x750.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-248x121.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vue d'ensemble de Chatbeat pour Rankomat.pl, montrant la visibilit\u00e9 globale dans AI Overview.<\/figcaption><\/figure>\n\n\n\n<p>Ils contr\u00f4lent deux s\u00e9ries de messages-guides :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>questions critiques pour la marque<\/strong> - ceux dans lesquels ils doivent se pr\u00e9senter<\/li>\n\n\n\n<li><strong>les questions li\u00e9es au trafic<\/strong> - pour lesquels ils souhaitent se positionner en raison de la demande la plus forte<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d4a8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d4a8c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"678\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png\" alt=\"Chatbeat trend view montrant la position de Rankomat.pl dans AI Overview pour une requ\u00eate suivie.\" class=\"wp-image-181451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1536x913.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat trend view montrant la position de Rankomat.pl dans AI Overview pour une requ\u00eate suivie.<\/figcaption><\/figure>\n\n\n\n<p>Et si vous avez d\u00e9j\u00e0 essay\u00e9 de suivre l'aper\u00e7u de l'IA et d'autres r\u00e9sultats du programme d'\u00e9ducation et de formation tout au long de la vie, vous savez \u00e0 quel point cela peut \u00eatre difficile. Ces r\u00e9sultats peuvent parfois changer plusieurs fois par jour. <\/p>\n\n\n\n<p>C'est exactement la raison pour laquelle Rankomat utilise <strong>Chatbeat en tant qu'outil d'analyse instantan\u00e9e<\/strong> que rapidement <strong>d\u00e9tecte cette variabilit\u00e9<\/strong>. Il les aide \u00e9galement \u00e0 <strong>rep\u00e9rer les chutes soudaines<\/strong> et de confirmer qu'il y a eu un changement important.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Les sorties AIO peuvent changer plusieurs fois par jour, mais l'instantan\u00e9 de Chatbeat nous aide \u00e0 d\u00e9tecter la volatilit\u00e9 et les baisses soudaines.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-benchmarking-in-ai\">2. Analyse comparative de la comp\u00e9titivit\u00e9 dans le domaine de l'IA<\/h3>\n\n\n\n<p>Ils utilisent \u00e9galement Chatbeat pour <strong>comparer Rankomat.pl \u00e0 ses principaux concurrents<\/strong> (par exemple, MUBI, PZU, Warta). Ils suivent principalement deux indicateurs : La part de voix et la visibilit\u00e9 globale dans les r\u00e9ponses \u00e0 l'IA.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d521d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d521d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png\" alt=\"Part de voix pour Rankomat.pl par rapport \u00e0 ses principaux concurrents \u00e0 travers les mod\u00e8les d&#039;IA (Chatbeat)\" class=\"wp-image-181458\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1536x471.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-248x76.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-90x28.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Part de voix pour Rankomat.pl par rapport \u00e0 ses principaux concurrents \u00e0 travers les mod\u00e8les d'IA (Chatbeat)<\/figcaption><\/figure>\n\n\n\n<p>Le \u201c score de marque \u201d de Chatbeat est l'indicateur de haut niveau privil\u00e9gi\u00e9 par la plupart des parties prenantes de l'entreprise. Cependant, l'\u00e9quipe de Damian le traite diff\u00e9remment. Pour eux, il s'agit davantage d'un signal approximatif que d'un indicateur de performance cl\u00e9. Il s'agit essentiellement d'un moyen rapide de v\u00e9rifier qui est pris en compte dans les r\u00e9ponses de l'IA et o\u00f9 Rankomat.pl est absent.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d560c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d560c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"782\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png\" alt=\"Graphique de Chatbeat montrant Rankomat.pl par rapport \u00e0 ses concurrents pour une requ\u00eate \u00e0 faible couverture.\" class=\"wp-image-181457\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-300x297.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-161x159.png 161w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-80x80.png 80w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Graphique de Chatbeat montrant Rankomat.pl par rapport \u00e0 ses concurrents pour une requ\u00eate \u00e0 faible couverture.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-source-inspection-to-reverse-engineer-why\">3. Inspection des sources pour une r\u00e9tro-ing\u00e9nierie du \u201cpourquoi\u201d<\/h3>\n\n\n\n<p>En outre, l'\u00e9quipe commence \u00e0 chercher le \u201cpourquoi\u201d lorsque Rankomat.pl constate une baisse dans une invite importante. Ils ouvrent l'invite, examinent ce qui a \u00e9t\u00e9 cit\u00e9 et cliquent sur ces sources pour voir ce que l'IA a probablement utilis\u00e9.<\/p>\n\n\n\n<p>Ces r\u00e9sultats servent de base aux discussions internes et aux exp\u00e9riences de contenu - ce qu'il faut ajouter, restructurer ou clarifier dans leurs propres pages pour augmenter la probabilit\u00e9 d'\u00eatre utilis\u00e9 comme source dans les futures r\u00e9ponses de l'IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d5a40&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d5a40\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png\" alt=\"Les &quot;sources cl\u00e9s&quot; de Chatbeat - un tableau r\u00e9pertoriant les sources les plus cit\u00e9es et les mod\u00e8les d&#039;IA dans lesquels elles apparaissent.\" class=\"wp-image-181459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1536x700.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-248x113.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Les \u201csources cl\u00e9s\u201d de Chatbeat - un tableau r\u00e9pertoriant les sources les plus cit\u00e9es et les mod\u00e8les d'IA dans lesquels elles apparaissent.<\/figcaption><\/figure>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Nous entrons dans les d\u00e9tails de l'invite, voyons les sources qui apparaissent, visitons ces pages et analysons ce que le LLM aurait pu en tirer.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">R\u00e9sultats<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-rising-aio-visibility-and-citation-consistency\">1. Augmentation de la visibilit\u00e9 de l'OAA et de la coh\u00e9rence des citations<\/h3>\n\n\n\n<p>Rankomat.pl voit son <strong>contenu plus souvent cit\u00e9 dans l'aper\u00e7u de l'IA<\/strong>. Pour l'instant, l'essentiel est de figurer dans les citations.<\/p>\n\n\n\n<p>Ils ont \u00e9galement constat\u00e9 un fort effet de stabilit\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le classement de Rankomat en tant que citation num\u00e9ro 1 est le suivant <strong>beaucoup plus coh\u00e9rent<\/strong><\/li>\n\n\n\n<li><strong>En revanche, les citations des 2e et 3e places ont tendance \u00e0 fluctuer<\/strong>, souvent en train d'entrer et de sortir<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Le point de citation #1 est beaucoup plus stable. Depuis le mois de mai, la visibilit\u00e9 de notre aper\u00e7u AI a doubl\u00e9, passant d'environ 47 000 \u00e0 100 000 mots-cl\u00e9s.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable de la croissance organique<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-stronger-overall-ai-visibility\">2. Une meilleure visibilit\u00e9 globale de l'IA<\/h3>\n\n\n\n<p>Damian a indiqu\u00e9 que Rankomat.pl a commenc\u00e9 \u00e0 optimiser activement le contenu pour l'IA en octobre 2025 - et c'est exactement \u00e0 ce moment-l\u00e0 que les donn\u00e9es commencent \u00e0 changer.<\/p>\n\n\n\n<p>A partir de l\u00e0, Rankomat a commenc\u00e9 \u00e0 voir une <strong>tendance constante \u00e0 la hausse<\/strong> pour le \u201cBrand Score\u201d et la position moyenne dans les r\u00e9ponses de l'AI Overview.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed9a96d655d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed9a96d655d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"527\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png\" alt=\"Chatbeat montrant le &quot;Brand Score&quot; et la position moyenne (juin 2025-janvier 2026).\" class=\"wp-image-181462\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-248x115.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat montrant le \u201cBrand Score\u201d et la position moyenne (juin 2025-janvier 2026).<\/figcaption><\/figure>\n\n\n\n<p>Depuis le d\u00e9but du projet jusqu'en septembre 2025, les r\u00e9sultats de Rankomat.pl sont rest\u00e9s relativement stables.<\/p>\n\n\n\n<p>La tendance s'est ensuite invers\u00e9e. \u00c0 partir d'octobre, les deux indicateurs ont commenc\u00e9 \u00e0 grimper :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cLa \u201dnote de marque\" a augment\u00e9 <strong>de 10 points de pourcentage<\/strong><\/li>\n\n\n\n<li>Am\u00e9lioration de la position moyenne <strong>par 42%<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Dans l'ensemble, c'est en octobre que la tendance se modifie.<\/p>\n\n\n\n<p>\u00c0 partir de l\u00e0, leur travail sur le contenu de l'IA commence \u00e0 se traduire dans les chiffres : plus de coh\u00e9rence et un meilleur placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-increase-in-llm-driven-traffic\">3. Augmentation du trafic induit par le LLM<\/h3>\n\n\n\n<p>Le trafic LLM ne repr\u00e9sente encore qu'une petite partie de l'acquisition totale de Rankomat.pl - autour de <strong>~1%<\/strong> - mais elle \u00e9volue clairement dans la bonne direction.&nbsp;<\/p>\n\n\n\n<p>Damian a not\u00e9 que sa part est en augmentation. L'\u00e9volution est encore relativement faible (<strong>+0,1 \u00e0 +0,2 point de pourcentage d'un mois sur l'autre<\/strong>), mais elle est bien l\u00e0 !&nbsp;<\/p>\n\n\n\n<p>Suffisamment pour que la tendance soit perceptible m\u00eame \u00e0 ce stade pr\u00e9coce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">A retenir pour les autres marques<\/h2>\n\n\n\n<p>Voyons maintenant comment vous pouvez mettre en \u0153uvre des solutions similaires dans votre propre entreprise.<\/p>\n\n\n\n<p>Nous avons demand\u00e9 \u00e0 Damian ce que les autres peuvent faire pour r\u00e9ussir dans l'\u00e8re de l'IA du contenu. Il nous a donn\u00e9 un conseil simple : <em>\u201cFaites en sorte que votre page soit facile \u00e0 lire, tant pour les humains que pour les personnes ayant une formation en droit.\u201d<\/em><\/p>\n\n\n\n<p>En d'autres termes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>plus de clart\u00e9<\/li>\n\n\n\n<li>une meilleure couverture de la FAQ<\/li>\n\n\n\n<li>ajouter une valeur v\u00e9ritablement originale \u00e0 votre contenu<\/li>\n\n\n\n<li>renforcer votre autorit\u00e9 gr\u00e2ce \u00e0 des collaborations et des relations publiques intelligentes<\/li>\n<\/ul>\n\n\n\n<p>Voici une liste de t\u00e2ches simples que j'ai pr\u00e9par\u00e9e - j'esp\u00e8re qu'elle vous aidera !<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Action                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        L'importance de la question pour les gestionnaires de programmes d'\u00e9ducation et de formation tout au long de la vie                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Comment l'appliquer                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Placer la r\u00e9ponse en haut de la page (en t\u00eate + sous les H2)<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Les LLM obtiennent rapidement la r\u00e9ponse la plus claire - et souvent au sommet de la hi\u00e9rarchie<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Commencez par une r\u00e9ponse directe d'une ou deux phrases, puis reformulez le message cl\u00e9 sous les principales H2.<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Ajouter une case \u201cInfo cl\u00e9\u201d en haut de page<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fait un r\u00e9sum\u00e9 pr\u00eat \u00e0 citer<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Fait un r\u00e9sum\u00e9 pr\u00eat \u00e0 citer<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">3-6 puces : d\u00e9finitions, \u00e9tapes, limites et chiffres cl\u00e9s<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">R\u00e9diger des phrases autonomes<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">L'IA peut citer une seule ligne sans contexte<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Sauter \u201ccomme mentioned ci-dessus\u201d. R\u00e9p\u00e9tez le sujet au lieu d'utiliser le vague \u201cil\/cela\/ils\u201d<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Traiter la FAQ comme un levier principal<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">L'OAA aime les questions-r\u00e9ponses structur\u00e9es et les liens entre les sujets.<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Construire des FAQ \u00e0 partir de demandes r\u00e9elles, lier des sujets connexes et ajouter les angles d'AIO manquants (court = ajouter \u00e0 la bo\u00eete de FAQ, plus long = nouvelle section).<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Privil\u00e9gier un contenu vraiment original<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Les contenus g\u00e9n\u00e9riques sont rarement cit\u00e9s<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Ajouter des statistiques, des comparaisons, des tableaux, des citations d'experts et des points de vue inhabituels<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Investir dans des relations publiques et des partenariats avec des experts<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Mentions et autorit\u00e9 augmentent vos chances d'\u00eatre cit\u00e9<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Faire des collaborations, des commentaires d'experts et des \u00e9changes de connaissances qui permettent d'obtenir des r\u00e9f\u00e9rences de qualit\u00e9<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Rankomat a commenc\u00e9 \u00e0 utiliser Chatbeat en octobre 2025 pour suivre la volatilit\u00e9 et les changements rapides, et leur visibilit\u00e9 AI Overview s'est depuis stabilis\u00e9e et am\u00e9lior\u00e9e.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181447","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=181447"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181447\/revisions"}],"predecessor-version":[{"id":183309,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181447\/revisions\/183309"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=181447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=181447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=181447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}