{"id":181722,"date":"2026-04-28T13:44:33","date_gmt":"2026-04-28T11:44:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181722"},"modified":"2026-04-28T13:47:11","modified_gmt":"2026-04-28T11:47:11","slug":"coffeedesk-etude-de-cas","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/coffeedesk-case-study\/","title":{"rendered":"Comment Coffeedesk a atteint #1 pour les citations d'IA dans sa cat\u00e9gorie"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Les r\u00e9sultats en un coup d'\u0153il<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Coffeedesk.pl est devenu le site le plus cit\u00e9 dans sa cat\u00e9gorie pour l'ensemble des mod\u00e8les d'IA.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Le nombre de citations d'URL pour leur contenu optimis\u00e9 par l'IA a augment\u00e9 de 40%.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Coffeedesk a observ\u00e9 que la partie d\u00e9couverte du parcours du consommateur \u00e9volue vers des r\u00e9ponses d'IA - tr\u00e8s souvent sans clic. Cela l'a amen\u00e9 \u00e0 r\u00e9aliser que sa visibilit\u00e9 pouvait augmenter m\u00eame si les nombres de sessions et d'attributions restaient inchang\u00e9s.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Ils ont utilis\u00e9 Chatbeat pour suivre l'\u00e9volution de la visibilit\u00e9 de leur IA. Les indicateurs sur lesquels ils se sont particuli\u00e8rement concentr\u00e9s sont le score de marque, la part de voix (SOV), les sources de citation et les r\u00e9f\u00e9rences des concurrents.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">La strat\u00e9gie de GEO a \u00e9t\u00e9 facile \u00e0 mettre en \u0153uvre : ils ont commenc\u00e9 \u00e0 mettre \u00e0 jour leur contenu, puis ont consult\u00e9 Chatbeat pour voir si leurs scores avaient chang\u00e9 et ce qu'ils avaient chang\u00e9. Au fil du temps, l'\u00e9quipe s'est sentie plus \u00e0 l'aise pour identifier les types d'am\u00e9liorations qui renfor\u00e7aient r\u00e9ellement leur pr\u00e9sence dans les mod\u00e8les d'IA.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">L'\u00e9quipe a \u00e9galement suivi les URL qui obtenaient des citations, contr\u00f4l\u00e9 les sources concurrentes qui \u00e9taient choisies et analys\u00e9 le \u201cpourquoi\u201d de ces citations.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">\u00c0 propos de Coffeedesk<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.coffeedesk.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coffeedesk<\/a> est une marque polonaise de commerce \u00e9lectronique. Elle s'adresse aussi bien aux professionnels qu'aux amateurs de caf\u00e9 qui souhaitent am\u00e9liorer leur exp\u00e9rience du caf\u00e9.&nbsp;<\/p>\n\n\n\n<p>Ils vendent des grains sp\u00e9ciaux, du mat\u00e9riel de brassage et des accessoires, et ils enseignent aux gens comment les utiliser. Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 quelle torr\u00e9faction choisir ou quels grains conviennent le mieux \u00e0 un V60 ? Si la r\u00e9ponse est oui, vous avez probablement lu l'un de leurs articles ou guides.<\/p>\n\n\n\n<p>Coffeedesk exploite \u00e9galement plusieurs caf\u00e9s en Pologne.<\/p>\n\n\n\n<p><strong>En vedette dans cette \u00e9tude de cas :<\/strong><\/p>\n\n\n\n<p><strong>Piotr Kawka - Responsable du marketing de croissance chez Coffeedesk<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">D\u00e9fi<\/h2>\n\n\n\n<p>Nous avons demand\u00e9 \u00e0 Piotr quand son \u00e9quipe a remarqu\u00e9 pour la premi\u00e8re fois le changement plus large auquel de nombreuses marques de commerce \u00e9lectronique sont maintenant confront\u00e9es : la d\u00e9couverte de produits passe de plus en plus des moteurs de recherche \u00e0 des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA.<\/p>\n\n\n\n<p>Il a expliqu\u00e9 que la <strong>Les premiers signes sont apparus lors de la phase de d\u00e9couverte<\/strong>, C'est pr\u00e9cis\u00e9ment l\u00e0 que l'IA commence \u00e0 changer les r\u00e8gles pour une grande partie du march\u00e9 du commerce \u00e9lectronique.<\/p>\n\n\n\n<p>Le flux r\u00e9gulier de trafic SEO auquel ils \u00e9taient habitu\u00e9s s'est arr\u00eat\u00e9. <strong>La recherche organique est devenue moins pr\u00e9visible.<\/strong> L'\u00e9quipe avait besoin d'un plan B.<\/p>\n\n\n\n<p>Cette \u00e9volution s'inscrit dans un contexte plus large : les consommateurs utilisent de plus en plus les outils d'IA pour rechercher des produits, comparer les alternatives et affiner leurs d\u00e9cisions avant m\u00eame de se rendre dans un magasin ou sur un site web.<\/p>\n\n\n\n<p>Cela a cr\u00e9\u00e9 un moment d\u00e9licat pour le march\u00e9, y compris pour Coffeedesk.<\/p>\n\n\n\n<p>D'une part, ils ont constat\u00e9 que l'impact \u00e9tait r\u00e9el. Mais en m\u00eame temps, il n'apparaissait pas toujours dans les tableaux de bord sur lesquels l'\u00e9quipe s'appuyait.<\/p>\n\n\n\n<p>La visibilit\u00e9 de leur marque et de leur contenu augmentait dans les mod\u00e8les d'IA. Mais cela ne se traduisait pas clairement par des sessions, des UTM ou des mod\u00e8les d'attribution.<\/p>\n\n\n\n<p>L'\u00e9quipe s'est donc fix\u00e9 de nouveaux objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mettre en place une m\u00e9thode simple et coh\u00e9rente pour mesurer les progr\u00e8s au fil du temps<\/strong><\/li>\n\n\n\n<li><strong>pour renforcer la pr\u00e9sence de Coffeedesk dans le domaine des r\u00e9ponses par chat \u00e0 l'aide de l'IA<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Dans un monde sans clic, il faut expliquer que la visibilit\u00e9 peut augmenter m\u00eame si le trafic n'est pas le m\u00eame.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable du marketing de croissance<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Pourquoi Chatbeat ?<\/h2>\n\n\n\n<p>L'\u00e9quipe de Piotr pouvait sentir que les mod\u00e8les d'IA influen\u00e7aient la d\u00e9couverte des clients, mais contrairement \u00e0 de nombreuses marques, elle disposait \u00e9galement des bases analytiques n\u00e9cessaires pour commencer \u00e0 g\u00e9rer ce changement de mani\u00e8re plus d\u00e9lib\u00e9r\u00e9e.<\/p>\n\n\n\n<p>Ce qu'ils ne pouvaient pas faire sans l'outil, c'\u00e9tait suivre ce changement.<\/p>\n\n\n\n<p>Il n'y avait pas d'endroit unique pour r\u00e9pondre aux questions qui se posaient : <em>Sommes-nous recommand\u00e9s ? Pour quels messages ? \u00c0 quelle fr\u00e9quence, par rapport \u00e0 nos concurrents ? Et sommes-nous cit\u00e9s comme source, ou seulement mentioned ?<\/em><\/p>\n\n\n\n<p>Chatbeat est devenu la couche de surveillance et d'analyse comparative pour les mod\u00e8les d'IA, compl\u00e9tant les donn\u00e9es que Coffeedesk utilisait d\u00e9j\u00e0 \u00e0 partir d'outils tels que GSC, Ahrefs et Senuto. <\/p>\n\n\n\n<p>Coffedesk surveill\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparaison avec les concurrents<\/li>\n\n\n\n<li>Score de la marque (principal ICP)<\/li>\n\n\n\n<li>La part de voix<\/li>\n\n\n\n<li>Citations \/ Sources principales<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Il n'existe pas de param\u00e8tres parfaits en la mati\u00e8re. L'essentiel est de choisir une m\u00e9thodologie et de suivre les progr\u00e8s r\u00e9alis\u00e9s.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable du marketing de croissance<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">Comment ils utilisent Chatbeat<\/h2>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-turn-ai-visibility-into-an-optimization-loop\">1. Transformer la \u201cvisibilit\u00e9 de l'IA\u201d en une boucle d'optimisation<\/h3>\n\n\n\n<p>Coffeedesk a choisi Chatbeat comme outil d'optimisation de l'IA. C'est ainsi que le travail a commenc\u00e9.<\/p>\n\n\n\n<p>Ils ont fait de la GEO un processus reproductible :<\/p>\n\n\n\n<p>Am\u00e9liorer \u2192 mesurer \u2192 ajuster.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effet : <\/strong>Ils ont commenc\u00e9 avec la 5e position moyenne dans leur cat\u00e9gorie en septembre 2025. Cela signifie que quatre concurrents avaient un meilleur score de marque et \u00e9taient mieux reconnus qu'eux dans les mod\u00e8les d'IA.<\/p>\n\n\n\n<p>\u00c0 la fin de l'ann\u00e9e, ils sont devenus la premi\u00e8re source la plus cit\u00e9e.<\/p>\n\n\n\n<p>Leur approche s'est concentr\u00e9e sur le renforcement des bases d'une bonne visibilit\u00e9 num\u00e9rique : un contenu plus clair, une architecture de l'information plus solide et des signaux de soutien plus cr\u00e9dibles.<\/p>\n\n\n\n<p>Ensuite, dans Chatbeat, ils ont suivi l'\u00e9volution du score de la marque, de la part de voix et des citations.<\/p>\n\n\n\n<p>Pour chaque invite et chaque mod\u00e8le, ils ont v\u00e9rifi\u00e9 les sources principales pour voir quelles URL \u00e9taient cit\u00e9es et ont compar\u00e9 ces URL \u00e0 celles des concurrents.<\/p>\n\n\n\n<p>Une id\u00e9e cl\u00e9 : diff\u00e9rents mod\u00e8les s'appuient sur diff\u00e9rents types de sources. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>G\u00e9meaux<\/strong>, La page \/akcesoria de Coffeedesk est l'une des sources les plus cit\u00e9es. Cela montre que les am\u00e9liorations apport\u00e9es au site se traduisent par des citations.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d938213de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d938213de\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png\" alt=\"Tableau de bord Chatbeat pour l&#039;invite \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d avec Gemini s\u00e9lectionn\u00e9 comme mod\u00e8le surveill\u00e9.\u00a0\" class=\"wp-image-181746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Chatbeat pour l'invite \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d avec Gemini s\u00e9lectionn\u00e9 comme mod\u00e8le surveill\u00e9.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d93821caa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d93821caa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l&#039;invite surveill\u00e9e dans Gemini. La page \/akcesoria\/ de Coffeedesk est class\u00e9e #1 avec une couverture de 10.5%.\" class=\"wp-image-181725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l'invite surveill\u00e9e dans Gemini. La page \/akcesoria\/ de Coffeedesk est class\u00e9e #1 avec une couverture de 10.5%.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En <strong>DeepSeek<\/strong>, Les sources les plus importantes sont principalement de grandes places de march\u00e9 mondiales. Cela montre que des mod\u00e8les diff\u00e9rents font confiance \u00e0 des types de sites web diff\u00e9rents et que vous pouvez avoir besoin de m\u00e9thodes diff\u00e9rentes pour asseoir votre autorit\u00e9 sur chacun d'entre eux.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d938225b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d938225b6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png\" alt=\"Tableau de bord Chatbeat pour l&#039;invite \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d avec DeepSeek s\u00e9lectionn\u00e9 comme mod\u00e8le surveill\u00e9.\u00a0\" class=\"wp-image-181751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1536x746.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Chatbeat pour l'invite \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d avec DeepSeek s\u00e9lectionn\u00e9 comme mod\u00e8le surveill\u00e9.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d93822ed4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d93822ed4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l&#039;invite surveill\u00e9e dans DeepSeek. La page \/akcesoria\/ de Coffeedesk est class\u00e9e #6 avec une couverture de 1,9%.\" class=\"wp-image-181749\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l'invite surveill\u00e9e dans DeepSeek. La page \/akcesoria\/ de Coffeedesk est class\u00e9e #6 avec une couverture de 1,9%.<\/figcaption><\/figure>\n\n\n\n<p>Tous les mod\u00e8les <strong>Sources principales<\/strong> La vue les a aid\u00e9s \u00e0 \u00e9tablir des priorit\u00e9s :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quelles URL Coffeedesk sont cit\u00e9es dans les mod\u00e8les<\/li>\n\n\n\n<li>o\u00f9 les concurrents ont tendance \u00e0 les surclasser<\/li>\n\n\n\n<li>quels sont les sites externes qui m\u00e9ritent d'\u00eatre cibl\u00e9s pour l'obtention de backlinks ou d'analyses comparatives<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d93823901&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d93823901\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l&#039;invite surveill\u00e9e dans Tous les mod\u00e8les. La page de Coffeedesk est class\u00e9e #3 avec une couverture de 1,6%.\" class=\"wp-image-181750\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1536x777.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-248x125.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l'invite surveill\u00e9e dans Tous les mod\u00e8les. La page de Coffeedesk est class\u00e9e #3 avec une couverture de 1,6%.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d938242bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d938242bd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l&#039;invite surveill\u00e9e en septembre 2025. La page de Coffeedesk est class\u00e9e #5.\" class=\"wp-image-181726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1536x547.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-248x88.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-90x32.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l'invite surveill\u00e9e en septembre 2025. La page de Coffeedesk est class\u00e9e #5.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d93824d53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d93824d53\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l&#039;invite surveill\u00e9e en d\u00e9cembre 2025. La page de Coffeedesk est class\u00e9e #1.\" class=\"wp-image-181731\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1536x526.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URLs les plus cit\u00e9es pour l'invite surveill\u00e9e en d\u00e9cembre 2025. La page de Coffeedesk est class\u00e9e #1.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-build-answer-ready-content-then-confirm-its-being-cited\">2. \u00c9laborer un contenu \u201cpr\u00eat \u00e0 r\u00e9pondre\u201d - puis confirmer qu'il est cit\u00e9<\/h3>\n\n\n\n<p>Ils ont \u00e9galement \u00e9largi le contenu destin\u00e9 \u00e0 faciliter la prise de d\u00e9cision au cours de la phase de r\u00e9flexion du parcours client. Ils l'ont fait parce que ces types de sujets correspondent \u00e0 la fa\u00e7on dont les gens formulent naturellement les questions dans les mod\u00e8les d'IA. Cela signifie qu'ils sont plus susceptibles d'\u00eatre cit\u00e9s.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effet<\/strong>: Coffeedesk a augment\u00e9 le nombre d'URL de guides cit\u00e9s de 5 en septembre \u00e0 7 \u00e0 la fin de l'ann\u00e9e.<\/p>\n\n\n\n<p>Avec GEO, c'est une erreur de consid\u00e9rer quoi que ce soit comme \u201cun simple contenu de blog\u201d. Coffeedesk a commenc\u00e9 \u00e0 r\u00e9diger ses guides sous forme de pages pr\u00eates \u00e0 r\u00e9pondre.<\/p>\n\n\n\n<p>En pratique, cela signifiait cr\u00e9er un contenu plus facile \u00e0 interpr\u00e9ter, plus utile dans les moments de prise de d\u00e9cision et mieux align\u00e9 sur la fa\u00e7on dont les syst\u00e8mes d'intelligence artificielle font appara\u00eetre les r\u00e9ponses.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Ces guides ont aliment\u00e9 les mod\u00e8les d'intelligence artificielle : de nombreuses phrases se recoupent avec des questions pos\u00e9es par les gens.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable du marketing de croissance<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Et gr\u00e2ce \u00e0 Chatbeat, ils ont pu voir l'impact sur leurs performances. Lors de l'examen des messages-guides suivis, l'\u00e9quipe a ouvert les fen\u00eatres suivantes <strong>Sources principales<\/strong>, filtr\u00e9e par coffeedesk.pl, et scie \/poradnik (guides) URLs <strong>apparaissant de mani\u00e8re r\u00e9p\u00e9t\u00e9e dans plusieurs mod\u00e8les d'IA<\/strong>-en plus de leurs pages de cat\u00e9gories commerciales principales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d93825def&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d93825def\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png\" alt=\"Tableau des sources cl\u00e9s de Chatbeat montrant les URL les plus cit\u00e9es pour le domaine Coffeedesk.pl.\" class=\"wp-image-181756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1536x1291.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-300x252.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-189x159.png 189w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-90x76.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau des sources cl\u00e9s de Chatbeat montrant les URL les plus cit\u00e9es pour le domaine Coffeedesk.pl.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">3. Valider les gains rapides : un petit changement \u2192 plus de visibilit\u00e9 de l'IA<\/h3>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Ils ont \u00e9galement pris des d\u00e9cisions en mati\u00e8re de distribution et de visibilit\u00e9 qui ont aid\u00e9 leur contenu \u00e0 devenir plus accessible au sein de l'\u00e9cosyst\u00e8me de l'IA au sens large. <\/p>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">En particulier, une action s'est transform\u00e9e en un moment \u201caha\u201d.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Effet :<\/strong> Cette d\u00e9marche a permis d'am\u00e9liorer leur <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Visibilit\u00e9 de l&#039;IA\">Visibilit\u00e9 de l'IA<\/a>.<\/p>\n\n\n\n<p>Apr\u00e8s avoir apport\u00e9 une am\u00e9lioration sp\u00e9cifique, Piotr a v\u00e9rifi\u00e9 les graphiques de Chatbeat. Il a remarqu\u00e9 le pic. Le moment de l'augmentation du score de la marque correspondait \u00e0 celui o\u00f9 le changement avait \u00e9t\u00e9 effectu\u00e9.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0d938268f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0d938268f1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png\" alt=\"\" class=\"wp-image-183575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Alt : Graphique Chatbeat \u201cBrand Score &amp; Average Position\u201d pour Gemini. La note de marque augmente et la position moyenne s'am\u00e9liore pour atteindre environ 2.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeway\"><strong><strong>A retenir pour les autres marques<\/strong><\/strong><\/h2>\n\n\n\n<p>L'exp\u00e9rience de Coffeedesk refl\u00e8te une \u00e9volution plus large \u00e0 laquelle de nombreuses marques de commerce \u00e9lectronique sont aujourd'hui confront\u00e9es : la d\u00e9couverte des produits se fait de plus en plus au moyen d'outils d'IA, souvent avant m\u00eame qu'un client ne visite un site web.&nbsp;<\/p>\n\n\n\n<p>Dans cet environnement, les donn\u00e9es traditionnelles sur le trafic et l'attribution ne donnent plus toute la mesure de la situation.&nbsp;<\/p>\n\n\n\n<p><strong>La le\u00e7on \u00e0 retenir n'est pas seulement d'am\u00e9liorer la visibilit\u00e9, mais aussi de mettre en place une m\u00e9thode coh\u00e9rente pour comprendre ce qui la motive.&nbsp;<\/strong><\/p>\n\n\n\n<p>Avec Chatbeat, soutenu par des donn\u00e9es provenant d'outils tels que GSC, Ahrefs et Senuto, Coffeedesk a pu transformer la visibilit\u00e9 de l'IA d'un signal vague en quelque chose qu'ils peuvent suivre, \u00e9valuer et am\u00e9liorer au fil du temps.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Les chiffres relatifs sont excellents. D'un point de vue nominal, ce n'est pas encore massif, mais la dynamique est l\u00e0 d'un mois \u00e0 l'autre.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Responsable du marketing de croissance<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 en mati\u00e8re d'IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Coffeedesk a observ\u00e9 que la partie d\u00e9couverte du parcours du consommateur s'oriente vers les r\u00e9ponses de l'IA. Elle a utilis\u00e9 Chatbeat pour surveiller et am\u00e9liorer sa visibilit\u00e9 en mati\u00e8re d'IA.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181722","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=181722"}],"version-history":[{"count":3,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181722\/revisions"}],"predecessor-version":[{"id":183576,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/181722\/revisions\/183576"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=181722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=181722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=181722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}