{"id":183001,"date":"2026-04-08T12:03:36","date_gmt":"2026-04-08T10:03:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=183001"},"modified":"2026-04-13T16:17:30","modified_gmt":"2026-04-13T14:17:30","slug":"alternatives-a-larrosage","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/sprinklr-alternatives\/","title":{"rendered":"7 Best Sprinklr Alternatives [2026]"},"content":{"rendered":"<p><strong>Sprinklr est en effet un outil puissant : \u00e9coute sociale, gestion des m\u00e9dias sociaux, service client, publicit\u00e9 et analyse. Impressionnant ! Mais si vous n'avez besoin que d'une ou deux de ces choses, ou simplement d'un type d'outil l\u00e9g\u00e8rement diff\u00e9rent, voici 7 alternatives \u00e9tonnantes \u00e0 Sprinklr.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Meilleures alternatives \u00e0 Sprinklr pour l'\u00e9coute sociale<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand24, Brandwatch, Meltwater, Mention et BrandMentions sont sp\u00e9cialis\u00e9s dans la surveillance et l'\u00e9coute. Ils s'installent en quelques minutes (et non en plusieurs mois), couvrent des millions de sources en ligne et d\u00e9marrent \u00e0 partir de $89\/mois.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Meilleures alternatives \u00e0 Sprinklr pour la gestion des m\u00e9dias sociaux<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sprout Social et Hootsuite offrent des fonctions de publication, de programmation et d'analyse comparables, avec une prise en main beaucoup plus facile. Sprout Social dispose de l'une des analyses les plus robustes, tandis que Hootsuite prend en charge plus de 50 comptes avec plus de 100 int\u00e9grations.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topsprinklralternatives\">Top Sprinklr alternatives :<\/h2>\n\n\n\n<p><strong>\u26a0\ufe0f Note importante<\/strong><\/p>\n\n\n\n<p>Les outils suivants ne sont pas class\u00e9s en fonction de leur popularit\u00e9 ou de leurs performances. Ils ont \u00e9t\u00e9 choisis ind\u00e9pendamment par notre \u00e9quipe sur la base de recherches et de donn\u00e9es d'\u00e9valuation accessibles au public.&nbsp;<br><br>N'oubliez pas que les logiciels \u00e9voluent avec le temps et que certaines fonctions ou limitations mentioned ici peuvent \u00eatre am\u00e9lior\u00e9es ou modifi\u00e9es dans les versions futures.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Meilleur pour                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9coute sociale et surveillance de la marque aliment\u00e9es par l'IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Renseignements d\u00e9taill\u00e9s sur les consommateurs et analyse des tendances historiques                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Meltwater                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Veille m\u00e9diatique mondiale et flux de travail pour les relations publiques                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gestion et analyse intuitives des m\u00e9dias sociaux                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Programmation multi-comptes et publication sociale                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mention                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi en temps r\u00e9el et suivi des r\u00e9visions \u00e0 un prix abordable                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        BrandMentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Surveillance de la marque \u00e0 un prix abordable pour les PME                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px 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ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon 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0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (336 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 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5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (254 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 jours\u00a0<\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $199\u00a0<\/strong>\/ Mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Brand24 est une plateforme d'\u00e9coute sociale et de surveillance des m\u00e9dias aliment\u00e9e par l'IA qui suit et analyse les mention des marques \u00e0 travers plus de 25 millions de sources en ligne en temps r\u00e9el.<\/p>\n\n\n\n<p>Il prend en charge 108 langues et est utilis\u00e9 par plus de 4 000 entreprises, dont Samsung, Uber et l'universit\u00e9 de Stanford.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c40b6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c40b6a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" 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https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-248x138.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand_monitoring_homepage-90x50.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assistant de marque AI <\/strong>- un outil aliment\u00e9 par GPT qui combine les connaissances de ChatGPT avec les donn\u00e9es internes des projets de surveillance. Vous posez des questions sur votre marque et l'assistant vous fournit des informations en temps r\u00e9el.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\">Analyse des sentiments<\/a><strong>\u00a0<\/strong>-<strong>\u00a0<\/strong>Brand24 classe les mention comme positives, n\u00e9gatives ou neutres avec une pr\u00e9cision de plus de 96%.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/score-de-presence-en-ligne\/\" target=\"_blank\">Score de pr\u00e9sence<\/a><strong>\u00a0<\/strong>- une mesure d'\u00e9talonnage sur une \u00e9chelle de 1 \u00e0 100 qui mesure votre<a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque\/\" target=\"_blank\">visibilit\u00e9 de la marque<\/a>\u00a0au fil du temps. Id\u00e9al pour avoir un aper\u00e7u rapide de la notori\u00e9t\u00e9 de la marque.<\/li>\n\n\n\n<li><strong>D\u00e9tection d'\u00e9v\u00e9nements par l'IA<\/strong>\u00a0- d\u00e9tecte automatiquement les pics inhabituels de mentions, de port\u00e9e ou de sentiment et explique ce qui les a d\u00e9clench\u00e9s. Utile pour le suivi des crises.<\/li>\n\n\n\n<li><strong>Visibilit\u00e9 de l'IA<\/strong>\u00a0- suit l'apparition de votre marque dans les LLM et les outils de recherche en IA, tels que ChatGPT, Perplexity, Gemini, AI Overview, Claude, DeepSeek, Grok et Copilot.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux <\/strong>- Facebook, Instagram, X (Twitter), Reddit, LinkedIn, YouTube, TikTok, Quora, Medium, Twitch, Telegram<\/li>\n\n\n\n<li><strong>Sources non sociales<\/strong>\u00a0- sites d'information, blogs, forums, sites d'\u00e9valuation (TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot), bulletins d'information, podcasts, sites web, plates-formes LLM\/AI<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les moyennes et grandes marques, les entreprises, les \u00e9quipes marketing, les responsables de marques, les agences et les soci\u00e9t\u00e9s SaaS qui souhaitent une \u00e9coute sociale d\u00e9di\u00e9e sans la complexit\u00e9 d'une suite CXM d'entreprise compl\u00e8te.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface utilisateur conviviale et facilit\u00e9 d'utilisation <\/strong>- la mise en place des outils, l'int\u00e9gration et le flux de travail quotidien sont rapides et efficaces<\/li>\n\n\n\n<li><strong>Un grand nombre de fonctions d'intelligence artificielle utiles <\/strong>- AI Brand Assistant, AI Insights, Events Detector et d'autres fonctions aliment\u00e9es par l'IA cr\u00e9ent un \u00e9cosyst\u00e8me complet, ax\u00e9 sur la connaissance, qui dynamise le flux de travail.<\/li>\n\n\n\n<li><strong>Surveillance de la visibilit\u00e9 du LLM et de l'IA<\/strong><\/li>\n\n\n\n<li><strong>Un soutien exceptionnel \u00e0 la client\u00e8le <\/strong>(note de 9,5\/10 sur G2) - y compris le chat, l'email, les appels d'int\u00e9gration, les webinaires et les suggestions d'optimisation proactives.<\/li>\n\n\n\n<li><strong>Des prix transparents et abordables <\/strong>- \u00e0 partir de $199\/mois (facturation annuelle), avec un essai gratuit de 14 jours et une garantie de remboursement de 30 jours.<\/li>\n\n\n\n<li><strong>Avis de temp\u00eate<\/strong>\u00a0- des notifications imm\u00e9diates en cas de hausse du volume de mention<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les r\u00e9gimes de niveau inf\u00e9rieur sont limit\u00e9s<\/strong>\u00a0<strong>-<\/strong>\u00a0Le plan individuel n'autorise que 3 mots-cl\u00e9s et 2 000 mention\/mois.<\/li>\n\n\n\n<li><strong>Aucune reconnaissance d'image ou de vid\u00e9o pour la marque mentions<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c416f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c416f3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard.webp\" alt=\"tableau de bord social\" class=\"wp-image-182992\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1140x621.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-300x164.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-248x135.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-90x49.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonbrand24vssprinklr\"><strong>Comparaison : Brand24 vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Brand24<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>\u00c9coute sociale et surveillance des m\u00e9dias gr\u00e2ce \u00e0 l'IA<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plateforme CXM unifi\u00e9e (m\u00e9dias sociaux, service client, marketing, publicit\u00e9)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>\u00c9quipes de moyennes et grandes entreprises ax\u00e9es sur l'\u00e9coute sociale<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes entreprises ayant des besoins complexes en mati\u00e8re de CXM multicanal<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Une interface utilisateur intuitive, une tarification transparente, un ensemble de fonctions d'IA utiles, un suivi du LLM, un essai gratuit de 14 jours.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Couverture m\u00e9diatique importante, suite compl\u00e8te d'\u00e9dition, de soins et de publicit\u00e9<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c41f29&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c41f29\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-1140x689.jpg\" alt=\"\" class=\"wp-image-183032\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Sprinklr b\u00e9n\u00e9ficie d'une plus grande exposition de la marque dans les m\u00e9dias sociaux et non sociaux. Cependant, Brand24 b\u00e9n\u00e9ficie d'un meilleur sentiment avec 13% positifs mention (Sprinklr a 9%).<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez Brand24 - la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02brandwatch\"><strong>02 Brandwatch<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>G2 (1 689 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>Capterra (235 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Sur demande <\/strong>\/ D\u00e9monstration gratuite<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Sur demande <\/strong>\/ D\u00e9monstration gratuite<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Brandwatch est une plateforme de gestion des m\u00e9dias sociaux et de renseignements sur les consommateurs, qui appartient aujourd'hui \u00e0 Cision.<\/p>\n\n\n\n<p>Il surveille les conversations \u00e0 travers plus de 100 millions de sources en ligne et stocke 1,7 trillion de conversations historiques remontant \u00e0 2010.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c438ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c438ad\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"731\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage.webp\" alt=\"page d&#039;accueil de brandwatch\" class=\"wp-image-182993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-1140x694.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-300x183.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-248x151.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch_homepage-90x55.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/recherche-sur-les-consommateurs\/\" target=\"_blank\">Recherche sur les consommateurs<\/a>\u00a0- peut d\u00e9tecter les tendances, segmenter l'audience et comparer les performances de la concurrence gr\u00e2ce \u00e0 des donn\u00e9es historiques<\/li>\n\n\n\n<li><strong>Assistant IA Iris<\/strong>\u00a0- un assistant de type ChatGPT qui g\u00e9n\u00e8re des r\u00e9sum\u00e9s de donn\u00e9es, cr\u00e9e des posts sociaux adapt\u00e9s \u00e0 la personnalit\u00e9 de votre marque et sugg\u00e8re automatiquement des r\u00e9ponses aux clients.<\/li>\n\n\n\n<li><strong>Reconnaissance d'images et de vid\u00e9os<\/strong>\u00a0- identifie les logos de la marque et les produits dans le contenu visuel sur les plateformes sociales<\/li>\n\n\n\n<li><strong>D\u00e9couverte d'influenceurs -<\/strong>\u00a0La fonction de marketing d'influence avec plus de 30 millions de cr\u00e9ateurs YouTube, Facebook, Instagram, X (Twitter), Twitch, et TikTok dans une base de donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux <\/strong>- X (Twitter), Reddit, Tumblr, Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, Bluesky, Pinterest, Google Business Profile<\/li>\n\n\n\n<li><strong>Sources non sociales<\/strong>\u00a0- des sites web, des organes d'information (y compris des contenus payants), des blogs, des milliers de forums, des sites d'\u00e9valuation, des podcasts, des \u00e9missions de t\u00e9l\u00e9vision et de radio.<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les moyennes et grandes entreprises, les \u00e9quipes marketing et les agences qui ont besoin de renseignements d\u00e9taill\u00e9s sur les consommateurs, d'analyses des tendances historiques et d'\u00e9tudes de march\u00e9 \u00e0 l'\u00e9chelle mondiale.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profondeur des donn\u00e9es <\/strong>- l'acc\u00e8s officiel \u00e0 X, Reddit et Tumblr signifie que vous travaillez avec des ensembles de donn\u00e9es complets.<\/li>\n\n\n\n<li><strong>\u00c9coute visuelle<\/strong>\u00a0- la d\u00e9tection de logos et de produits dans les images et les vid\u00e9os permet d'attraper des mention qui \u00e9chappent totalement aux outils textuels.<\/li>\n\n\n\n<li><strong>Plus de 50 types de visualisation en direct <\/strong>- avec un code couleur pour les sentiments, facilitent la lecture de donn\u00e9es complexes<\/li>\n\n\n\n<li><strong>Service \u00e0 la client\u00e8le efficace<\/strong>\u00a0- Brandwatch a re\u00e7u la meilleure note possible pour ses services de soutien dans les domaines suivants<a href=\"https:\/\/www.brandwatch.com\/blog\/forrester-customer-service\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/www.brandwatch.com\/blog\/forrester-customer-service\/\" target=\"_blank\" rel=\"nofollow\">La vague 2024 des suites sociales de Forrester<\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Courbe d'apprentissage abrupte<\/strong>\u00a0<strong>- <\/strong>en raison de sa complexit\u00e9, Brandwatch est difficile \u00e0 apprendre pour les d\u00e9butants, en particulier en ce qui concerne la recherche bool\u00e9enne.<\/li>\n\n\n\n<li><strong>Prix \u00e9lev\u00e9s <\/strong>- La tarification n'est pas transparente et n'est que personnalis\u00e9e. Les entreprises clientes signalent des co\u00fbts sup\u00e9rieurs \u00e0 $30 000\/an.<\/li>\n\n\n\n<li><strong>La gestion des m\u00e9dias sociaux comporte des bogues occasionnels<\/strong>\u00a0- Les \u00e9valuateurs de G2 constatent fr\u00e9quemment des lenteurs de t\u00e9l\u00e9chargement, des \u00e9checs de publication et des probl\u00e8mes de programmation.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4439f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4439f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"749\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard.webp\" alt=\"tableau de bord de l&#039;analyse du march\u00e9\" class=\"wp-image-182994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-1140x712.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-300x187.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-248x155.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_market_analytics_dashboard-90x56.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonbrandwatchvssprinklr\"><strong>Comparaison : Brandwatch vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Brandwatch<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Renseignements sur les consommateurs et \u00e9coute sociale<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unifi\u00e9 entre le marketing, les services, les m\u00e9dias sociaux et la publicit\u00e9<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Recherche approfondie des consommateurs, intelligence du march\u00e9 et analyse des tendances historiques<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM complet sur tous les points de contact avec le client \u00e0 l'\u00e9chelle de l'entreprise<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Donn\u00e9es historiques approfondies (1,7 trillion de conversations depuis 2010), reconnaissance d'images et de vid\u00e9os, acc\u00e8s officiel \u00e0 X (Twitter), Reddit et Tumblr.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Un champ d'application CXM \u00e9tendu (service client\u00e8le, publicit\u00e9, etc.), une publication plus compl\u00e8te et des outils sociaux payants.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lire la suite : <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/alternatives-a-brandwatch\/\" target=\"_blank\">Alternatives \u00e0 Brandwatch<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c44c5a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c44c5a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-1140x677.jpg\" alt=\"\" class=\"wp-image-183031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-1140x677.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Alors que Sprinklr est manifestement plus pr\u00e9sent sur les canaux de m\u00e9dias sociaux, Brandwatch est nettement plus fr\u00e9quemment mention\u00e9 en dehors des sources sociales.<\/p>\n\n\n\n<p>Par ailleurs, le sentiment de Brandwatch est majoritairement neutre, avec seulement 7% de mention class\u00e9es comme positives (6%) ou n\u00e9gatives (1%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03meltwater\"><strong>03 Meltwater<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"41 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 82%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.1\/5<\/strong><\/p>\n<p>G2 (2 989 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"40 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 80%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.0\/5<\/strong><\/p>\n<p>Capterra (96 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Sur demande <\/strong>\/ D\u00e9monstration gratuite<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Sur demande <\/strong>\/ Tarification<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Meltwater est un<a href=\"https:\/\/brand24.com\/blog\/fr\/intelligence-mediatique\/\" target=\"_blank\">&nbsp;<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/intelligence-mediatique\/\" target=\"_blank\">intelligence m\u00e9diatique<\/a>&nbsp;couvrant l'actualit\u00e9 en ligne, les m\u00e9dias sociaux, la presse \u00e9crite, la radiodiffusion et les podcasts.<\/p>\n\n\n\n<p>Elle sert plus de 27 000 clients dans plus de 120 pays et traite environ 1 milliard de contenus par jour.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c464a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c464a2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"660\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage.webp\" alt=\"meltwater_homepage\" class=\"wp-image-182995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-1140x627.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-300x165.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-90x50.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater_homepage-520x287.webp 520w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explorer+<\/strong>\u00a0- une plateforme au niveau de l'entreprise regroupant tous les<a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\">surveillance des m\u00e9dias<\/a>\u00a0et des informations sur les consommateurs en un seul endroit<\/li>\n\n\n\n<li><strong>Lentille GenAI <\/strong>-<a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque-ai\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque-ai\/\" target=\"_blank\">Visibilit\u00e9 de la marque AI<\/a>\u00a0tracker pour les LLM et les chatbots qui surveille les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA et l'attribution de la source<\/li>\n\n\n\n<li><strong>Mira AI &amp; Meltwater Copilote<\/strong>\u00a0- permet de cr\u00e9er des agents d'intelligence artificielle pour les \u00e9tudes sectorielles, les bulletins d'information et les rapports<\/li>\n\n\n\n<li><strong>Base de donn\u00e9es des relations avec les m\u00e9dias<\/strong>\u00a0- pour trouver et atteindre des journalistes, des blogueurs et des influenceurs<\/li>\n\n\n\n<li><strong>Klear <\/strong>- outil int\u00e9gr\u00e9 de d\u00e9couverte des influenceurs pour l'ex\u00e9cution des campagnes, les paiements et les rapports de performance<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux<\/strong>\u00a0- X (Twitter), Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit, Threads, Bluesky, Snapchat, WeChat, Weibo, Pinterest, Tumblr et r\u00e9seaux r\u00e9gionaux sp\u00e9cifiques<\/li>\n\n\n\n<li><strong>Sources non sociales<\/strong>\u00a0- sites d'information, presse \u00e9crite, t\u00e9l\u00e9vision, radio, podcasts, blogs, forums, sites d'\u00e9valuation, contenu premium de Dow Jones (WSJ, Barron's, MarketWatch), outils de recherche LLM &amp; AI<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les marques d'entreprise, les \u00e9quipes mondiales de relations publiques et de communication, les services de communication d'entreprise et les grandes organisations qui ont besoin d'une surveillance globale des m\u00e9dias num\u00e9riques, imprim\u00e9s, radiodiffus\u00e9s et sociaux.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lire la suite : <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\">Les meilleurs outils de veille m\u00e9diatique \u00e0 essayer en 2026<\/a><\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La couverture m\u00e9diatique traditionnelle la plus compl\u00e8te du march\u00e9<\/strong><\/li>\n\n\n\n<li><strong>Vaste base de donn\u00e9es de journalistes<\/strong>\u00a0- combin\u00e9e \u00e0 des capacit\u00e9s de sensibilisation, d'\u00e9tablissement de relations et de distribution de communiqu\u00e9s de presse<\/li>\n\n\n\n<li><strong>Surveillance de la marque par l'IA et le LLM<\/strong><\/li>\n\n\n\n<li><strong>Accessible aux membres de l'\u00e9quipe<\/strong>\u00a0\u00e0 diff\u00e9rents niveaux de comp\u00e9tence<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">V\u00e9rifiez votre visibilit\u00e9 en mati\u00e8re de LLM et d'IA !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u00fbteux pour les petites \u00e9quipes<\/strong>\u00a0- Le contrat d'entreprise m\u00e9dian s'\u00e9l\u00e8ve \u00e0 environ 1T40T25 000\/an avec des frais d'int\u00e9gration de 1T40T2 000-1T40T10 000 et des clauses d'indexation des prix de 3-7% par an.<\/li>\n\n\n\n<li><strong>Une interface utilisateur d\u00e9pass\u00e9e <\/strong>- Selon G2 reviews, les utilisateurs doivent parfois cr\u00e9er des graphiques en dehors de la plateforme pour obtenir des rapports pr\u00eats \u00e0 \u00eatre utilis\u00e9s par les clients.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c471f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c471f5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1.webp\" alt=\"tableau de bord social\" class=\"wp-image-182996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-1140x758.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-300x200.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-239x159.webp 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-1-90x60.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmeltwatervssprinklr\"><strong>Comparaison : Meltwater vs Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meltwater<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Informations compl\u00e8tes sur les m\u00e9dias gr\u00e2ce \u00e0 des outils de gestion des relations publiques<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unifi\u00e9 \u00e0 travers le social, le marketing, la publicit\u00e9 et le service client.<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les \u00e9quipes de relations publiques et de communication ont besoin d'un suivi des m\u00e9dias gagn\u00e9s sur les canaux traditionnels et num\u00e9riques \u00e0 l'\u00e9chelle mondiale.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les \u00e9quipes d'entreprise g\u00e8rent l'ensemble du parcours de l'exp\u00e9rience client \u00e0 travers tous les points de contact num\u00e9riques.<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Forte surveillance des m\u00e9dias traditionnels, vaste base de donn\u00e9es de journalistes avec outils de sensibilisation, GenAI Lens pour la surveillance du LLM, acc\u00e8s au contenu de Dow Jones<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Large champ d'action CXM, gestion approfondie des m\u00e9dias sociaux et outils sociaux payants<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c47a47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c47a47\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-1140x694.jpg\" alt=\"\" class=\"wp-image-183030\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_meltwater.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>M\u00eame si Meltwater a plus de 30% de mention de plus que Sprinklr, les deux outils b\u00e9n\u00e9ficient du m\u00eame score de pr\u00e9sence (42). Cela prouve l'efficacit\u00e9 de la strat\u00e9gie de Sprinklr en mati\u00e8re de visibilit\u00e9 de la marque.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lire la suite : <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-suivi-des-medias\/\" target=\"_blank\">Meltwater alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04sproutsocial\"><strong>04 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (6 751 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>Capterra (605 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $199 <\/strong>\/ Par si\u00e8ge et par mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Sprout Social est une plateforme compl\u00e8te de gestion des m\u00e9dias sociaux qui combine la publication, l'engagement, l'analyse, l'\u00e9coute et le service \u00e0 la client\u00e8le.<\/p>\n\n\n\n<p>En 2026, l'outil sert environ 30 000 marques, dont Canva, Atlassian et HP.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c491f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c491f6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"668\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage.webp\" alt=\"sprout_social_homepage\" class=\"wp-image-182997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-1140x635.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-300x167.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-600x335.webp 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-248x138.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social_homepage-90x50.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bo\u00eete de r\u00e9ception intelligente<\/strong>\u00a0- capture les messages, les commentaires, les mention et les DM de tous les comptes sociaux connect\u00e9s dans une seule bo\u00eete de r\u00e9ception<\/li>\n\n\n\n<li><strong>Social Listening (add-on) <\/strong>- un suivi en temps r\u00e9el enrichi de mod\u00e8les de sujets pour la sant\u00e9 de la marque,<a href=\"https:\/\/brand24.com\/blog\/fr\/effectuer-une-analyse-de-la-concurrence\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/effectuer-une-analyse-de-la-concurrence\/\" target=\"_blank\">analyse concurrentielle<\/a>, le suivi des campagnes et les \u00e9tudes de march\u00e9<\/li>\n\n\n\n<li><strong>Premium Analytics (add-on)<\/strong>\u00a0- des rapports personnalisables pr\u00e9sentant<a href=\"https:\/\/brand24.com\/blog\/fr\/performance-des-medias-sociaux\/\" target=\"_blank\">\u00a0<\/a><a href=\"https:\/\/brand24.com\/blog\/fr\/performance-des-medias-sociaux\/\" target=\"_blank\">performance des m\u00e9dias sociaux<\/a>, le comportement du public, le retour sur investissement des campagnes et l'analyse comparative des concurrents<\/li>\n\n\n\n<li><strong>AI Assist<\/strong>\u00a0- un outil qui r\u00e9dige des l\u00e9gendes, sugg\u00e8re des hashtags et respecte le ton sp\u00e9cifique de la voix<\/li>\n\n\n\n<li><strong>Marketing d'influence (add-on) <\/strong>-D\u00e9couverte de cr\u00e9ateurs gr\u00e2ce \u00e0 l'IA, Brand Fit Score, Brand Safety Reports et suivi des performances.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux (\u00e9coute)<\/strong>\u00a0- Facebook, X (Twitter), Instagram, LinkedIn, Reddit, YouTube, Tumblr<\/li>\n\n\n\n<li><strong>Sources non sociales <\/strong>- blogs, sites d'information, forums, sites d'\u00e9valuation (Google My Business, TripAdvisor), autres sites web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les moyennes et grandes entreprises et les agences qui privil\u00e9gient une interface utilisateur intuitive, des analyses personnalisables et des flux de travail collaboratifs.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u00e8s bon UX<\/strong>\u00a0- l'interface est constamment d\u00e9crite comme \u201cincroyablement conviviale\u201d sur toutes les plateformes d'\u00e9valuation<\/li>\n\n\n\n<li><strong>Compl\u00e8te en mati\u00e8re de gestion des m\u00e9dias sociaux<\/strong><\/li>\n\n\n\n<li><strong>Principales fonctions de collaboration d'\u00e9quipe <\/strong>(flux de travail d'approbation, attribution de t\u00e2ches, calendrier de contenu partag\u00e9, \u00e9tiquetage), qui sont con\u00e7us sp\u00e9cialement pour les \u00e9quipes sociales compos\u00e9es de plusieurs personnes.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La tarification par utilisateur augmente rapidement<\/strong>\u00a0- Le plan standard commence \u00e0 $199\/utilisateur\/mois, mais une \u00e9quipe de 5 personnes sur le plan professionnel paie environ $18 000\/an avant les modules compl\u00e9mentaires.<\/li>\n\n\n\n<li><strong>L'\u00e9coute et l'analyse sont payantes <\/strong>- L'\u00e9coute sociale co\u00fbte environ $999+\/mois et s'ajoute aux plans de base. Premium Analytics est un autre module compl\u00e9mentaire payant. Le produit de base semble incomplet sans eux.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c49c26&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c49c26\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"715\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2.webp\" alt=\"tableau de bord social\" class=\"wp-image-182998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-1140x679.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-300x179.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-248x148.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_listening_dashboard-2-90x54.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonsproutsocialvssprinklr\"><strong>Comparaison : Sprout Social vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Sprout Social<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Gestion des m\u00e9dias sociaux, analyse, \u00e9coute, suivi des clients, marketing d'influence<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unifi\u00e9 sur tous les canaux (social, service, marketing, publicit\u00e9)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les moyennes et grandes entreprises souhaitant une gestion sociale intuitive avec des rapports personnalisables<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les grandes entreprises g\u00e8rent l'int\u00e9gralit\u00e9 de la relation client sur les canaux num\u00e9riques et traditionnels<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Tr\u00e8s convivial, bon support client, analyses personnalisables<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Large couverture des canaux, gouvernance d'entreprise plus granulaire, bo\u00eete \u00e0 outils d'IA approfondie<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4a740&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4a740\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"688\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-1140x688.jpg\" alt=\"\" class=\"wp-image-183029\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-1140x688.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Sprout Social est certainement une plateforme plus reconnaissable que Sprinklr - en particulier par le biais de sources non sociales. <\/p>\n\n\n\n<p>Observation int\u00e9ressante : m\u00eame si Sprout Social a moins de mention sociaux que Sprinklr, leur port\u00e9e est presque 5 fois plus \u00e9lev\u00e9e !<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lire la suite : <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/alternatives-a-sprout-social\/\" target=\"_blank\">Sprout Social alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05hootsuite\"><strong>05 Hootsuite<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 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6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (7 114 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>Capterra (3 795 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $199 <\/strong>\/ Par utilisateur et par mois<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Hootsuite est l'un des plus grands outils de marketing sur le march\u00e9. Outre les fonctions traditionnelles de gestion des m\u00e9dias sociaux, il offre une \u00e9coute sociale en temps r\u00e9el et des analyses avanc\u00e9es.<\/p>\n\n\n\n<p>En 2026, Hootsuite est utilis\u00e9 par plus de 200 000 marques, dont plus de 6 000 entreprises.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4c021&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4c021\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage.webp\" alt=\"hootsuite_homepage\" class=\"wp-image-182999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-1140x623.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-300x164.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite_homepage-90x49.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>OwlyWriter IA<\/strong>\u00a0- un assistant de r\u00e9daction qui cr\u00e9e des l\u00e9gendes, g\u00e9n\u00e8re des id\u00e9es d'articles, sugg\u00e8re des hashtags et r\u00e9affecte les articles publi\u00e9s sur les m\u00e9dias sociaux.<\/li>\n\n\n\n<li><strong>\u00c9coute sociale<\/strong>\u00a0<strong>- <\/strong>aliment\u00e9 par l'IA Blue Silk de Talkwalker, il surveille des millions de sources en ligne en temps r\u00e9el. L'\u00e9coute de base (recherche rapide) est incluse dans chaque plan, mais l'\u00e9coute compl\u00e8te aliment\u00e9e par Talkwalker n'est disponible que dans le plan Entreprise.<\/li>\n\n\n\n<li><strong>Analyse de Hootsuite<\/strong>\u00a0- mod\u00e8les personnalis\u00e9s, analyse comparative des concurrents, int\u00e9grations GA4\/Adobe Analytics et recommandations sur le \u201cmeilleur moment pour publier\u201d.<\/li>\n\n\n\n<li><strong>Bo\u00eete de r\u00e9ception sociale<\/strong>\u00a0- rassemble tous les messages et contenus des m\u00e9dias sociaux (DM, commentaires, mention) dans une seule bo\u00eete de r\u00e9ception \u00e9quip\u00e9e de r\u00e9ponses automatiques et d'une affectation automatique des t\u00e2ches<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux<\/strong>\u00a0- Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Reddit, Vimeo, Twitch, Disqus, Bluesky<\/li>\n\n\n\n<li><strong>Sources non sociales <\/strong>- les sites d'information, les blogs, les forums, les sites d'\u00e9valuation, les podcasts, la presse \u00e9crite et audiovisuelle, d'autres sites web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Agences g\u00e9rant plusieurs comptes clients, \u00e9quipes de marketing de taille moyenne \u00e0 grande et entreprises ayant besoin d'un outil de planification complet prenant en charge une large gamme de plateformes.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestion intuitive et puissante des m\u00e9dias sociaux <\/strong>- Hootsuite prend en charge plus de 50 comptes sociaux dans le cadre de la formule Entreprise, avec un calendrier visuel par glisser-d\u00e9poser et une programmation en masse (jusqu'\u00e0 350 messages \u00e0 la fois).<\/li>\n\n\n\n<li><strong>Vaste \u00e9cosyst\u00e8me d'int\u00e9gration<\/strong>\u00a0- Plus de 100 int\u00e9grations tierces, dont Canva, Salesforce, Monday.com, GA4 et Adobe<\/li>\n\n\n\n<li><strong>De solides capacit\u00e9s d'\u00e9coute sociale aliment\u00e9es par Talkwalker<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u00e8s cher pour les petites et moyennes marques<\/strong><\/li>\n\n\n\n<li><strong>Les fonctions avanc\u00e9es sont payantes <\/strong>- l'\u00e9coute approfondie, l'analyse avanc\u00e9e, le suivi des examens et les flux de travail d'approbation n\u00e9cessitent le plan Entreprise, \u00e0 partir de $15 000\/an<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4ca95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4ca95\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard.webp\" alt=\"tableau de bord_media_social\" class=\"wp-image-183000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-1140x649.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-300x171.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-248x141.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_social_media_dashboard-90x51.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonhootsuitevssprinklr\"><strong>Comparaison : Hootsuite vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Hootsuite<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Gestion des m\u00e9dias sociaux, programmation, analyse et \u00e9coute<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>CXM unifi\u00e9 sur tous les canaux<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Des PME aux entreprises et agences souhaitant une gestion sociale compl\u00e8te<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les grandes entreprises ont besoin d'un CX unifi\u00e9 sur plus de 30 canaux, y compris les centres d'appels, le chat en direct, etc.<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plus abordable, installation facile, int\u00e9grations multiples, \u00e9coute aliment\u00e9e par Talkwalker au niveau de l'entreprise<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Un champ d'action CX plus large (centre d'appel, chat en direct, e-mail), une gouvernance d'entreprise plus importante, l'IA sur tous les points de contact.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4d2c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4d2c8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"679\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-1140x679.jpg\" alt=\"\" class=\"wp-image-183028\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-1140x679.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-248x148.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Sans surprise, Hootsuite - en tant que magnat des outils en ligne - a un \u00e9norme avantage sur Sprinklr en termes de <a href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"notori\u00e9t\u00e9 de la marque\">notori\u00e9t\u00e9 de la marque<\/a>.<\/p>\n\n\n\n<p>Ce qu'il ne faut pas oublier, c'est que Hootsuite a un peu plus de mention n\u00e9gatifs que positifs. Tenez-en compte lorsque vous ferez votre choix entre ces deux plateformes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06mention\"><strong>06 Mention<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 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                    <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (442 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 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<\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (288 avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 jours <\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $599 <\/strong>\/ Mensuel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Mention est une plateforme de surveillance des m\u00e9dias en temps r\u00e9el et d'\u00e9coute sociale qui permet de suivre et d'analyser les mention des marques. <\/p>\n\n\n\n<p>Il fait d\u00e9sormais partie de l'\u00e9cosyst\u00e8me Agorapulse et le produit est recentr\u00e9 sur la surveillance et l'\u00e9coute avec une forte couverture des sites d'\u00e9valuation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4eb96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4eb96\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"659\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage.webp\" alt=\"mention_homepage\" class=\"wp-image-183002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-1140x626.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-300x165.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-248x136.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-90x49.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_mention_homepage-520x287.webp 520w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveillance en temps r\u00e9el avec les alertes de pointe<\/strong>&nbsp;- le suivi de plus d'un milliard de sources peut d\u00e9clencher des notifications instantan\u00e9es sur les pics de volume ou de sentiment<\/li>\n\n\n\n<li><strong>Alertes bool\u00e9ennes avanc\u00e9es<\/strong>&nbsp;- vous pouvez saisir des requ\u00eates allant jusqu'\u00e0 2 000 caract\u00e8res pour un suivi pr\u00e9cis, et utiliser un g\u00e9n\u00e9rateur de requ\u00eates visuel pour les utilisateurs moins techniques<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/fr\/controle-de-lexamen\/\" target=\"_blank\">Suivi de l'examen<\/a>&nbsp;sur pr\u00e8s de 80 sites d'\u00e9valuation, dont Google, Trustpilot, Amazon, Glassdoor, G2, Capterra, Booking.com, App Store, Play Store, etc.<\/li>\n\n\n\n<li><strong>Veille concurrentielle &amp; <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/comment-mesurer-la-part-de-voix\/\" target=\"_blank\">part de voix<\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux<\/strong>&nbsp;- Facebook, Instagram, X, TikTok, Pinterest, YouTube, Reddit, LinkedIn, Medium<\/li>\n\n\n\n<li><strong>Sources non sociales <\/strong>- sites d'information, blogs, forums, sites d'\u00e9valuation, GitHub, flux RSS, autres sites web<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les petites et moyennes entreprises, les \u00e9quipes de relations publiques et les agences qui ont besoin d'une surveillance de la marque \u00e0 un prix abordable sans la complexit\u00e9 d'une entreprise. Particuli\u00e8rement utile pour les entreprises ax\u00e9es sur <a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\" target=\"_blank\">r\u00e9putation de la marque<\/a>&nbsp;sur les plates-formes d'examen.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une interface utilisateur claire et une prise en main rapide <\/strong>faciliter le d\u00e9marrage<\/li>\n\n\n\n<li><strong>75+ sites d'\u00e9valuation<\/strong>&nbsp;font du Mention l'outil le plus complet pour la surveillance des examens<\/li>\n\n\n\n<li><strong>Requ\u00eates bool\u00e9ennes de 2 000 caract\u00e8res <\/strong>- puissant pour le contr\u00f4le de la r\u00e9putation<\/li>\n\n\n\n<li><strong>Constructeur visuel<\/strong>&nbsp;- le suivi reste accessible aux d\u00e9butants<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Probl\u00e8mes occasionnels de compr\u00e9hension du contexte mentions<\/strong><\/li>\n\n\n\n<li>Les analyses sont fonctionnelles mais n'atteignent pas la profondeur de Brandwatch ou Talkwalker. <a href=\"https:\/\/www.gartner.com\/reviews\/market\/social-analytics-applications\/compare\/ipsos-synthesio-vs-mention\" target=\"_blank\" rel=\"nofollow\">Gartner Peer Insights<\/a>&nbsp;Les critiques d\u00e9crivent l'orientation du produit comme \u201cfloue\u201d (ainsi, le Mention essaie d'\u00eatre bon dans trop de directions sans exceller dans l'une d'entre elles).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c4f5e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c4f5e3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"748\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard.webp\" alt=\"tableau de bord_media_social\" class=\"wp-image-183003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-1140x711.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-300x187.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-248x155.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_social_media_dashboard-90x56.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmentionvssprinklr\"><strong>Comparaison : Mention vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong><\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Mention<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Surveillance sp\u00e9cialis\u00e9e des m\u00e9dias et \u00e9coute sociale (publication en cours de d\u00e9pr\u00e9ciation)<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plate-forme CXM unifi\u00e9e (\u00e9coute, publication, service, publicit\u00e9)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les PME et les \u00e9quipes de relations publiques ont besoin d'une surveillance abordable et cibl\u00e9e avec une forte couverture d'examen.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes entreprises ayant besoin d'une gestion sociale et CX de bout en bout<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Abordable, facile \u00e0 mettre en place, surveillance d'un grand nombre de sites d'examen<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Cycle de vie social complet, analyse approfondie de l'IA, large couverture des canaux, acc\u00e8s direct \u00e0 plus de 25 plateformes.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Lire la suite :<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/fr\/alternatives-a-mention\/\" target=\"_blank\">Mention alternatives<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07brandmentions\"><strong>07 BrandMentions<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 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98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 96%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>G2 (274 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"50 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 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0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>5.0\/5<\/strong><\/p>\n<p>Capterra (63 commentaires)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 jours <\/strong>\/ Essai gratuit<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>A partir de $99 <\/strong>\/ Mensuel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>BrandMentions est une plateforme de surveillance des marques et d'\u00e9coute sociale pilot\u00e9e par l'IA qui suit en temps r\u00e9el les mention sur le web et les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Il est utilis\u00e9 par plus de 10 700 entreprises et se concentre sur la capture de mention \u00e0 partir de sources que les concurrents plus importants manquent souvent, y compris les petits blogs, les forums de niche et les sites Web locaux.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c50fd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c50fd0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"811\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage.webp\" alt=\"page d&#039;accueil du suivi de la marque\" class=\"wp-image-183004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-1140x770.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-300x203.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-235x159.webp 235w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_homepage-90x61.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11 <strong>Caract\u00e9ristiques principales<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse des sentiments<\/strong>&nbsp;- classe les mention en fonction de leur sentiment dans diff\u00e9rentes langues et diff\u00e9rents contextes culturels<\/li>\n\n\n\n<li><strong>AI Brand Assistant &amp; Strategic Insights<\/strong>&nbsp;- fournit une analyse strat\u00e9gique et des recommandations personnalis\u00e9es bas\u00e9es sur vos donn\u00e9es de surveillance<\/li>\n\n\n\n<li><strong>Alertes en temps r\u00e9el<\/strong>&nbsp;- vous pouvez d\u00e9finir des r\u00e8gles sp\u00e9cifiques qui d\u00e9clenchent des notifications instantan\u00e9es chaque fois que le volume, la port\u00e9e ou le sentiment de mentions change de fa\u00e7on inattendue.<\/li>\n\n\n\n<li><strong>Rapports en marque blanche<\/strong>&nbsp;- des rapports enti\u00e8rement personnalisables et personnalisables, pr\u00eats \u00e0 \u00eatre partag\u00e9s avec votre \u00e9quipe, vos parties prenantes ou votre direction<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0d <strong>Sources surveill\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux<\/strong>&nbsp;- X (Twitter), Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Bluesky<\/li>\n\n\n\n<li><strong>Sources non sociales<\/strong>&nbsp;- sites d'information, blogs, forums, sites web, plateformes d'\u00e9valuation (Booking, TripAdvisor, Yelp, Google My Business, App Store, Facebook Reviews)<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd47 <strong>Meilleur pour<\/strong><\/p>\n\n\n\n<p>Les petites et moyennes entreprises, les \u00e9quipes de relations publiques et les agences de marketing qui ont besoin d'une surveillance abordable de la marque avec une forte couverture des sites d'\u00e9valuation.<\/p>\n\n\n\n<p>\ud83d\udcaa <strong>Points forts<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des prix transparents et raisonnables <\/strong>- l'offre la moins ch\u00e8re commence \u00e0 $89\/mois avec 7 jours d'essai gratuit et sans frais cach\u00e9s<\/li>\n\n\n\n<li><strong>Configuration rapide et navigation ais\u00e9e<\/strong><\/li>\n\n\n\n<li><strong>Grande efficacit\u00e9 pour la capture des mention<\/strong>&nbsp;des petits blogs, des forums et des sites web de niche que les concurrents manquent souvent<\/li>\n\n\n\n<li><strong>Un service client\u00e8le r\u00e9actif<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd3b <strong>Ce qui pourrait \u00eatre am\u00e9lior\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas d'application mobile, int\u00e9grations limit\u00e9es, acc\u00e8s \u00e0 l'API limit\u00e9 aux entreprises clientes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c519e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c519e5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard.webp\" alt=\"tableau de bord de la marque\" class=\"wp-image-183005\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-16x12.webp 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-300x218.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-218x159.webp 218w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_2_brand_monitoring_dashboard-90x66.webp 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonmentionvssprinklr\"><strong>Comparaison : Mention vs. Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong><\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>BrandMentions<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Arroseur arros\u00e9<\/strong><\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Port\u00e9e principale<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Surveillance cibl\u00e9e de la marque et \u00e9coute sociale avec sentiment AI et veille concurrentielle<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plate-forme CXM unifi\u00e9e (\u00e9coute, publication, service, publicit\u00e9)<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Meilleur pour<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Les PME et les agences qui ont besoin d'une surveillance de la marque et d'une gestion de la r\u00e9putation simples et abordables<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Grandes entreprises ayant des besoins complexes et multicanaux en mati\u00e8re de CXM<\/p><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><p><strong>Points forts<\/strong><\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Prix abordable, mise en place rapide, forte couverture web de niche, rapports d'agence en marque blanche, jusqu'\u00e0 10 ans de donn\u00e9es historiques.<\/p><\/td><td class=\"has-text-align-center\" data-align=\"center\"><p>Plateforme \u00e9tendue (service client, publicit\u00e9, automatisation du marketing), cadre d'IA approfondie (Sprinklr AI+), gestion native de plus de 30 canaux, gouvernance d'entreprise.<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f2136c52216&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f2136c52216\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"674\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-1140x674.jpg\" alt=\"\" class=\"wp-image-183027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-1140x674.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/sprinklr_alternatives_brandmentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>De toute \u00e9vidence, BrandMentions est un outil beaucoup plus petit et moins connu que Sprinklr. Le seul avantage - un pourcentage plus \u00e9lev\u00e9 de mention positives - peut \u00eatre illusoire en raison du tr\u00e8s faible volume de mention.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatissprinklr\"><strong>Qu'est-ce que Sprinklr ?<\/strong><\/h3>\n\n\n\n<p>Sprinklr est une plateforme de gestion de l'exp\u00e9rience client (CXM) qui offre des fonctions de surveillance des m\u00e9dias, d'\u00e9coute sociale, de gestion des m\u00e9dias sociaux, de service client et de marketing.<\/p>\n\n\n\n<p>La plateforme suit et analyse les donn\u00e9es provenant de plus de 30 canaux num\u00e9riques et de milliers de sources m\u00e9diatiques traditionnelles, offrant aux marques et aux organisations de niveau professionnel une vue unique de la performance de la marque, du sentiment de l'audience et des interactions avec les clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatarethecorefeaturesofsprinklr\">Quelles sont les principales fonctionnalit\u00e9s de Sprinklr ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveillance multim\u00e9dia multicanal<\/strong>&nbsp;- le suivi des mention de la marque sur plus de 30 canaux sociaux et num\u00e9riques, ainsi que dans les m\u00e9dias traditionnels, gr\u00e2ce \u00e0 des int\u00e9grations avec des fournisseurs tels que TVEyes et Dow Jones<\/li>\n\n\n\n<li><strong>Social listening et consumer intelligence <\/strong>- l'analyse des sentiments en temps r\u00e9el, la d\u00e9tection des \u00e9motions, l'analyse comparative de la concurrence et les alertes en cas de crise<\/li>\n\n\n\n<li><strong>Outils de service \u00e0 la client\u00e8le<\/strong>&nbsp;- unifier les conversations vocales, \u00e9lectroniques, par chat et sociales au sein d'un centre de contact omnicanal avec une assistance d'agent aliment\u00e9e par l'IA<\/li>\n\n\n\n<li><strong>Gestion des m\u00e9dias sociaux<\/strong>&nbsp;- la programmation, la publication et la gestion de l'engagement sur les principales plateformes sociales \u00e0 partir d'un tableau de bord unique<\/li>\n\n\n\n<li><strong>Analyse aliment\u00e9e par l'IA (Sprinklr AI+)<\/strong>&nbsp;- soutenir le flux de travail avec des mod\u00e8les d'IA g\u00e9n\u00e9ratifs et pr\u00e9dictifs qui automatisent la cr\u00e9ation de contenu, l'\u00e9valuation de la qualit\u00e9 et la g\u00e9n\u00e9ration d'id\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatsourcesdoessprinklrmonitor\">Quelles sources Sprinklr surveille-t-il ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9dias sociaux<\/strong>&nbsp;- X (Twitter), Facebook, Instagram, YouTube, TikTok, Reddit, LinkedIn, Snapchat, Threads, BlueSky, Quora, VK, Sina Weibo, etc.<\/li>\n\n\n\n<li><strong>Sources non sociales <\/strong>- organes d'information, blogs, forums, sites d'\u00e9valuation, podcasts, plateformes vid\u00e9o<\/li>\n\n\n\n<li><strong>M\u00e9dias traditionnels <\/strong>- TV (plus de 1 650 cha\u00eenes dans le monde via TVEyes), radio (plus de 1 100 stations), publications imprim\u00e9es (plus de 13 000 sources dans le monde via les int\u00e9grations Dow Jones et NLA Web).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklraspecializedsociallisteningtool\">Sprinklr est-il un outil de social listening sp\u00e9cialis\u00e9 ?<\/h3>\n\n\n\n<p>Sprinklr est une plateforme unifi\u00e9e de gestion de l'exp\u00e9rience client (CXM) o\u00f9 <strong>l'\u00e9coute sociale n'est qu'un des 33 produits<\/strong>. <\/p>\n\n\n\n<p>Si votre objectif principal est de contr\u00f4ler les mention de marque, un outil d'\u00e9coute d\u00e9di\u00e9 vous permettra d'y parvenir plus rapidement et vous \u00e9vitera d'\u00eatre d\u00e9bord\u00e9.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issociallisteningacoresprinklrfeatureorapaidaddon\">L'\u00e9coute sociale est-elle une fonctionnalit\u00e9 de base de Sprinklr ou un module compl\u00e9mentaire payant ?<\/h3>\n\n\n\n<p>L'\u00e9coute est incluse dans la plateforme Sprinkler, elle n'est pas vendue s\u00e9par\u00e9ment. <\/p>\n\n\n\n<p>Le plan en libre-service (Sprinklr Social Advanced, $299\/utilisateur\/mois) inclut l'\u00e9coute mais couvre moins de canaux (plus de 15 contre plus de 30 pour Enterprise) et n'offre pas de support technique. <\/p>\n\n\n\n<p>La plupart des \u00e9quipes qui proc\u00e8dent \u00e0 une \u00e9coute s\u00e9rieuse utilisent le plan d'entreprise, dans lequel <a href=\"https:\/\/chatarmin.com\/en\/blog\/sprinklr-pricing\" target=\"_blank\" rel=\"nofollow\">contrats moyenne $129 380\/an<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklracosteffectivetool\">Sprinklr est-il un outil rentable ?<\/h3>\n\n\n\n<p>Les offres en libre-service de Sprinklr commencent \u00e0 $299\/utilisateur\/mois, avec une p\u00e9riode d'essai gratuite de 30 jours. <\/p>\n\n\n\n<p><a href=\"https:\/\/chatarmin.com\/en\/blog\/sprinklr-pricing\" target=\"_blank\" rel=\"nofollow\">Selon Vendr<\/a>, Les plans d'entreprise vont de $15 000 \u00e0 $387 000+\/an, avec une m\u00e9diane de $129 380\/an.<\/p>\n\n\n\n<p>Compte tenu des nombreuses fonctionnalit\u00e9s de Sprinklr, il s'agit d'un outil rentable pour les grandes entreprises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"issprinklracosteffectivetoolforsociallistening\">Sprinklr est-il un outil rentable pour l'\u00e9coute sociale ?<\/h3>\n\n\n\n<p><strong>Pour l'\u00e9coute seule - non<\/strong>.  M\u00eame l'option libre-service la moins ch\u00e8re ($299\/utilisateur\/mois) co\u00fbte \u00e0 une \u00e9quipe de trois personnes $10 764\/an, avec une couverture limit\u00e9e des canaux et aucune assistance.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Essayez la meilleure alternative \u00e0 Sprinklr !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=493\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Les outils d'\u00e9coute d\u00e9di\u00e9s comme Brand24 (\u00e0 partir de $199\/mois), BrandMentions (\u00e0 partir de $89\/mois) ou Mention (\u00e0 partir de $599\/mois) sont bien meilleurs pour l'\u00e9coute sociale uniquement.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les alternatives \u00e0 Sprinklr pour l'\u00e9coute sociale et la gestion des m\u00e9dias sociaux : Brand24, Brandwatch, Meltwater, Sprout Social, Hootsuite, Mention, et BrandMentions.<\/p>","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-183001","post","type-post","status-publish","format-standard","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=183001"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183001\/revisions"}],"predecessor-version":[{"id":183035,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183001\/revisions\/183035"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=183001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=183001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=183001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}