{"id":183020,"date":"2026-04-10T08:07:06","date_gmt":"2026-04-10T06:07:06","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=183020"},"modified":"2026-04-10T08:10:05","modified_gmt":"2026-04-10T06:10:05","slug":"what-is-claude-ai-used-for-report","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/what-is-claude-ai-used-for-report\/","title":{"rendered":"What is Claude AI Used For? We Analyzed 774k Mentions [2026]"},"content":{"rendered":"<p>I<strong>n January and February 2026, Claude was generating a new <strong>marque mention<\/strong> online every 7 seconds. <\/strong><\/p>\n\n\n\n<p><strong>We tracked and analyzed 774k of them <strong>through social media monitoring<\/strong> to understand what Claude is used for, how people talk about it, and what topics they cover.<\/strong><\/p>\n\n\n\n<p><strong>What we found is that Claude&#8217;s brand reputation is built almost entirely by one audience: Claude Code developers! 52% of all conversations and the highest positive sentiment come from people sharing their Claude Code outcomes.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principaux enseignements :    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Product reputation and company reputation move independently, and they need separate tracking.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Over the same two months, Claude topics showed sentiment ratios ranging from 2.56:1 positive-to-negative to 0.16:1 &#8211; a 16x difference. Set up separate social listening projects for your product names and company name, and track their sentiment trends side by side. When one starts moving while the other stays flat, that&#039;s your early warning.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">When one topic owns more than half your conversation, your overall sentiment score is basically that topic&#039;s score.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Claude Code was 52% of all mentions, so &quot;Claude&#039;s overall sentiment&quot; was really the developer community&#039;s sentiment. Before you trust any single brand monitoring metric, identify your biggest topic cluster and check whether it&#039;s pulling the whole number. Segment first, conclude second.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Users showing real outcomes outperform anything you publish yourself. Help them be visible.<\/h4>\n                <p class=\"acf-key-takeaways__text\">The highest-performing Claude content was developers sharing builds, benchmarks, and workflow wins. Find the people already posting about your product, and amplify them: reshare, feature in newsletters, reach out. UGC about concrete outcomes earns more positive sentiment than any branded messaging about capabilities.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">When users publicly compare you to a competitor, that could be your acquisition moment.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Some of the strongest positive Claude mentions were users explaining why they left ChatGPT. Those posts spread with zero paid distribution. Set up media monitoring project on your top competitors combined with words like &quot;switching,&quot; &quot;alternative,&quot; &quot;tired of,&quot; and &quot;cancelled.&quot; When those mentions spike, that&#039;s your window.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\"> \u26a0\ufe0f M\u00e9thodologie de recherche <\/p> <p style=\"margin:12px 0 0 0;\"> Ce rapport est bas\u00e9 sur <b>Brand24 social listening and media monitoring data.<\/b> <\/p> <p style=\"margin:12px 0 0 0;\"> <b>We tracked mentions of &#8220;Claude&#8221;, &#8220;Claude AI&#8221;, and &#8220;Claude Code&#8221; keywords across:<\/b> <\/p> <ul style=\"margin:8px 0 12px 0; padding:0 0 0 20px;\"> <li><b>les plateformes de m\u00e9dias sociaux (Instagram, Facebook, TikTok, X (Twitter), etc.)<\/b><\/li> <li><b>m\u00e9dias d'information<\/b><\/li> <li><b>blogs<\/b><\/li> <li><b>podcasts<\/b><\/li> <li><b>plates-formes vid\u00e9o<\/b><\/li> <li><b>communaut\u00e9s en ligne<\/b><\/li> <\/ul> <p style=\"margin:0 0 12px 0;\"> <b>du 1er janvier au 28 f\u00e9vrier 2026.<\/b> <\/p> <p style=\"margin:0;\"> The main dataset includes 774k mentions with a combined reach of 3.2B people. Sentiment was categorized as positive, neutral, or negative. <br><br>Neutral mentions make up 64% of the dataset and include things like news stories, technical tutorials, comparison posts, and social media content that doesn&#8217;t show a strong emotional signal in either direction. Neutral is not the same as unimportant; at this scale, neutral conversation shows that people are using the product in their everyday routines.\n<br><br> Content about Claude Monet, Jean-Claude Van Damme, Claude Debussy, and other unrelated &#8216;Claude&#8217; references was excluded from the dataset. <\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"claude-ai\">Claude AI generates a new mention <em>every 7 seconds<\/em><\/h2>\n\n\n\n<p>Claude mentions got <strong>3.2 billion total reach in 60 days.<\/strong> To put that in perspective: Claude&#8217;s combined mention reach during January and February 2026 is larger than the population of Europe and North America combined!<\/p>\n\n\n\n<p>In the first two months of 2026, people posted about, shared, debated, and reacted to Claude and Anthropic 774k times in social and non-social media. That&#8217;s 1<strong>2.9k per day, with a 97k per week<\/strong> on average.<\/p>\n\n\n\n<p>And that&#8217;s not surprising when you consider the scale: Claude attracted <a href=\"https:\/\/fatjoe.com\/blog\/claude-ai-stats\/\" target=\"_blank\" rel=\"noopener\" title=\"\">176M website visitors in December 2025 alone.<\/a><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38b6ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38b6ff\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"678\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy.png\" alt=\"\" class=\"wp-image-183039\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy-300x268.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy-178x159.png 178w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-overall-stats-copy-90x80.png 90w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>In February, we saw <strong>a 25% mentions spike, compared to January <\/strong>(from 344k to 430k). Reach grew even faster: up 46%, from 1.3 billion to 1.9 billion.\u00a0<\/p>\n\n\n\n<p>A few events caused this jump: <\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Anthropic launched Claude Opus 4.6 on February 5\u20136, then Claude Sonnet 4.6 on February 17. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Then, in the final week of the month, Claude was involved in an IBM stock shift and a dispute with the US government.\u00a0<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38c2ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38c2ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy.png\" alt=\"\" class=\"wp-image-183053\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-300x296.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-161x159.png 161w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-stat-callout-copy-80x80.png 80w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udca1 Aper\u00e7u de la situation<\/p> <p style=\"margin:12px 0 0 0;\"> Getting 12.9k mentions a day, consistently for two whole months, means people are genuinely invested in the Anthropic product. You\u2019ve got developers sharing their code and results, users benchmarking outputs, and analysts comparing models. <br><br>At this point, it looks like Claude has become a regular part of the day-to-day rputines for a big, active coding community. <\/p><\/div>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udd0d Comment lire ces donn\u00e9es<\/p> <p style=\"margin:12px 0 0 0;\"> Not every mention of &#8220;Claude&#8221; online is about Claude AI. This dataset excluded <i>Claude Monet, Jean-Claude Van Damme, Claude Debussy<\/i>, which would otherwise inflate every number in the report. <br><br> Features like Brand24&#8217;s <a href=\"https:\/\/brand24.com\/blog\/fr\/les-filtres-qui-permettent-de-gagner-du-temps-et-que-tout-outil-decoute-sociale-devrait-posseder\/\" style=\"color:inherit; text-decoration:none; font-weight:bold;\">Recherche contextuelle intelligente<\/a> filters mentions by their meaning, not just keyword match. So instead of capturing every instance your brand name appears, you&#8217;re only seeing the ones that are actually about you.<br><br> When your brand name overlaps with common words or cultural references, this distinction makes a significant difference in what social listening data tells you.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one-topic\"><strong>One topic dominates half of Claude AI usage conversations<\/strong><\/h2>\n\n\n\n<p>The conversation is pretty concentrated, a bit similar to what we found in our analysis of discussions about <a href=\"https:\/\/brand24.com\/blog\/fr\/comment-les-gens-utilisent-le-rapport-chatgpt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">how people use ChatGPT<\/a>.<\/p>\n\n\n\n<p>Usually, when people talk about a product online, they cover all sorts of things: general use, comparisons, entertainment, company news, or viral moments. <\/p>\n\n\n\n<p>With Claude, the discussions are a<strong>lmost entirely focused on one specific feature, <\/strong>with a surprising amount of intensity.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>52% of the Share of Voice (every second mention) goes to a single topic: Claude Code.<\/strong><\/p>\n\n\n\n<p><strong>The next largest topic groups are way smaller:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">AI Business Impact (12%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Anthropic\u2013Pentagon Dispute (7%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Claude AI Experiences (6%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">AI Social Media Content (6%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Security &amp; Pricing (2%)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Basically, Claude Code is crushing it!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38ce88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38ce88\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"737\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy.png\" alt=\"claude-topic-breakdown-report\" class=\"wp-image-183043\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy-300x257.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy-186x159.png 186w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-topic-breakdown-copy-90x77.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>The &#8220;Claude Code&#8221; topic <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>has the most positive sentiment overall,<\/strong>&nbsp;wi<\/span>th 31.6% of mentions.<\/strong><\/p>\n\n\n\n<p>However, since it&#8217;s also where most people are talking, it also has the most <em>n\u00e9gatif<\/em> comments in total numbers: <strong>12% negative out of 227.6k mentions <\/strong>is a pretty big chunk of unhappy users.<\/p>\n\n\n\n<p>On the other hand, we have the Pentagon Dispute topic. Even though it <strong>only had about 10.7k mentions, it generated a massive 91.9M reach<\/strong>. It is almost as much as the AI Business Impact topic, even though that one was mentioned almost three times more often! <\/p>\n\n\n\n<p>This is because <strong>high-authority news outlets and politically active X accounts<\/strong> pushed that story, something a simple developer tutorial can&#8217;t hope to match.<\/p>\n\n\n\n<p><strong>Security &amp; Pricing,<\/strong> a small cluster of 6,100 mentions is the <strong>only one where the negative talk outweighs the positive voices<\/strong>. The ratio is 0.56:1, meaning there were many more complaints than supportive comments.<\/p>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udca1 Aper\u00e7u de la situation<\/p> <p style=\"margin:12px 0 0 0;\"> The internet has made a decision about what Claude is: a coding tool.<br><br>\n52% of all conversation is about Claude Code. The next biggest topic is less than a quarter of that. And within code discussions, sentiment runs 32% above the dataset average.<br><br>\nWhat people talk about when they mention you is not always what you expect it to be. When a mention analysis shows one specific use case owns more than half your conversation, it owns your reputation \u2014 whether you planned it that way or not.\n <\/p><\/div>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udd0d Comment lire ces donn\u00e9es<\/p> <p style=\"margin:12px 0 0 0;\"> When one topic cluster dominates your data, your overall sentiment score effectively becomes that topic&#8217;s score, which can make things look much better (or worse) than they really are. <br><br> Some media monitoring tools provide features like <a href=\"https:\/\/brand24.com\/fr\/ai-solutions\/\" style=\"color:inherit; text-decoration:none; font-weight:bold;\"> Analyse des th\u00e8mes de l'IA<\/a> automatically groups your brand mentions into thematic clusters and tracks sentiment per topic separately.<br><br>  This is exactly how you catch situations like Claude&#8217;s: a strongly positive developer conversation was masking a much more complicated picture at the company level.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-mentions\"><strong>52% of online mentions is about one Claude AI use case: writing code<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>When we look specifically at <strong>Claude AI use cases<\/strong> \u2014 what people say they&#8217;re actually using it for, <strong>software development is by far the most popular answer<\/strong>: it takes up a much bigger share of voice than you&#8217;d expect from a &#8220;general&#8221; AI tool.<\/strong><\/p>\n\n\n\n<p><strong>Professional and technical work dominated in Claude tool use with 67% of reach<\/strong>, suivi de :<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Business and enterprise applications (16%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Social media &amp; content creation (~8%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Claude model evaluation and vs. others comparisons (~8%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Research &amp; knowledge tasks (~2%)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Autonomous agent development (Emerging topic)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38d9ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38d9ff\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"736\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy.png\" alt=\"claude use case report mentions breakdown chart\" class=\"wp-image-183044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy-300x291.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy-164x159.png 164w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-usecase-chart-copy-90x87.png 90w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>This is interesting from a brand reputation and sentiment analysis perspective: <\/p>\n\n\n\n<p>Discussions about <em>comment<\/em> people are using Claude <strong>were much more positive<\/strong> than just <em>general talk<\/em> about the tool or the company. The positive sentiment jumped to 31.6% compared to 24% overall.<\/p>\n\n\n\n<p>So, when people are talking about the <em>things they&#8217;re getting done<\/em> with Claude, t<strong>hey&#8217;re happier than when they&#8217;re just debating the &#8220;big picture&#8221; of AI.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"less\"><strong>Less common use cases worth noting<\/strong><\/h3>\n\n\n\n<p>Three specific areas showed up that were less common than the coding and enterprise work, but really interesting from a social listening point of view:<\/p>\n\n\n\n<p><strong>01 Game development and interactive apps&nbsp;<\/strong><\/p>\n\n\n\n<p>Small but consistent threads of content around <strong>building games with Claude <\/strong>(not AAA titles, but quick, fun, experimental projects).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building &#8220;funny games&#8221; and interactive applications from scratch<\/li>\n\n\n\n<li>Quick prototyping of playable demos without a full dev team<\/li>\n\n\n\n<li>Theme appeared consistently across YouTube and TikTok in the analyzed period<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38e49d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38e49d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"589\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1.png\" alt=\"\" class=\"wp-image-183088\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-game-development-1-1-90x66.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram post mentioning the &#8220;funny use&#8221; of Claude Code to develop games with one&#8217;s dog<\/figcaption><\/figure>\n\n\n\n<p><strong>02 Climate, ESG, and legal work&nbsp;<\/strong><\/p>\n\n\n\n<p>Professionals in regulations-heavy fields are quietly finding Claude <strong>useful for exactly the kind of dense, document-heavy tasks<\/strong> that are hard to automate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Workshops dedicated to using Claude for understanding climate risks<\/li>\n\n\n\n<li>Automating reports on Environmental, Social, and Governance (ESG) and getting help with legal disclosures<\/li>\n\n\n\n<li>Analyzing environmental data: a niche task you don&#8217;t usually hear about when people talk about AI<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38ee56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38ee56\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1.png\" alt=\"\" class=\"wp-image-183089\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1-248x82.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-esg-climate-analysis-1-90x30.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) post mentioning using Claude Code for environmental data analysis<\/figcaption><\/figure>\n\n\n\n<p><strong>03 Industrial IoT and historical research&nbsp;<\/strong><\/p>\n\n\n\n<p>Two very different worlds, both showing up organically in our data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI for academics:<\/strong> Historians and researchers are using Claude to pull together information from a variety of historical sources.<\/li>\n\n\n\n<li><strong>Making industrial gadgets faster:<\/strong> People learning how to use Claude Code to quickly build prototypes for industrial IoT.<\/li>\n\n\n\n<li><strong>Integration with legacy systems:<\/strong> Claude is being used to make older, existing systems work better in real-time.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c38f95d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c38f95d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1.png\" alt=\"\" class=\"wp-image-183090\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1-248x82.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-legacy-1-90x30.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X post mentioning legacy systems integration with Claude Code<\/figcaption><\/figure>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udca1 Aper\u00e7u de la situation<\/p> <p style=\"margin:12px 0 0 0;\"> When people talk about using Claude, 31.6% of those conversations have a positive feel. <br><br>That high number though is mostly because of the people talking about coding and software development. If you take out that coding group, the positivity for other uses (like for businesses, researchers, or content creators) drops back down close to the usual 24% positive baseline we see overall. <br><br><b>When you\u2019re looking at sentiment metrics for how people use your product, make sure you check which segment is driving the results. Otherwise one very vocal community can blur the whole picture.<\/b>\n\n <\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"overall\">Overall Claude sentiment was positive&#8230; until February<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Most of what people said about Claude <strong>(64%) had a neutral sentiment<\/strong>. That&#8217;s usually how people talk about it online: they share their workflows, post tutorials, or compare it to other AI models without getting super emotional about it.<\/strong><\/p>\n\n\n\n<p>The comments where people <em>fait<\/em> have a strong feeling are pretty interesting. The <strong>positive mentions (24%) almost doubled the negative ones (12%)<\/strong>: that&#8217;s a ratio of 1.96 positive comments for every 1 negative one.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c390447&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c390447\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"248\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy.png\" alt=\"claude use case report overall sentiment split chart\" class=\"wp-image-183048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy-248x81.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-split-copy-90x29.png 90w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>However, how people felt didn&#8217;t stay the same the whole time.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Analyse des sentiments<\/a> showed a noticeable change: <\/p>\n\n\n\n<p>Negative comments <strong>jumped by almost a third (+30%) between January and February<\/strong>, but positive comments only went up by about a tenth (+11%). <\/p>\n\n\n\n<p>While the total number of comments was up 25%, the overall feeling definitely got a bit more complicated.<\/p>\n\n\n\n<p>This change was caused by a few different events, like product issues, company news, and competitors&#8217; moves, <strong>all happening around the same time in February.<\/strong><\/p>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udd0d Comment lire ces donn\u00e9es<\/p> <p style=\"margin:12px 0 0 0;\"> Sudden jumps in negative mentions often spike quickly, usually within hours of a triggering event.<br><br>\n<b>Avis de temp\u00eate<\/b> in Brand24 notify you the moment conversation volume around your keywords spikes, especially if it&#8217;s negative. The goal is to spot an issue while it\u2019s still building, so you still have time and options to avoid a PR crisis.\n\n<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"most\"><strong>Most of the growth in Claude mentions came from just four weeks<\/strong><\/h3>\n\n\n\n<p>We spotted <strong>a few different hot topics <\/strong>driving the Claude AI conversation. Some of them gathered massive reach, with a huge audience and generating a lot of highly emotional talk.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c390fc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c390fc1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"983\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy.png\" alt=\"claude use case report standout moments table\" class=\"wp-image-183051\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy.png 940w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy-300x314.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy-152x159.png 152w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-event-tracker-copy-86x90.png 86w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"more-positive\"><strong>Claude Code got more positive sentiment than any official launch<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>The most positive reactions in the dataset didn\u2019t come from any Anthropic announcements. <\/strong>It was the people-developers showing off the apps and workflows they built with Claude Code and Claude Cowork.<\/strong><\/p>\n\n\n\n<p><strong>01 When Claude helps with code, people love it<\/strong><\/p>\n\n\n\n<p>During the analyzed period, we saw a high volume of posts mentioning <strong>specific, measurable wins with Claude Code:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>people talking about building <strong>whole apps in one go<\/strong>,<\/li>\n\n\n\n<li>setting up <strong>automated checklist<\/strong> for their code reviews,<\/li>\n\n\n\n<li>ou <strong>slashing app build times<\/strong> from days to just minutes.<\/li>\n<\/ul>\n\n\n\n<p>Posts describing concrete results consistently outperform any brand content on sentiment &#8211; one of the clearest <strong>id\u00e9es en mati\u00e8re de marketing<\/strong> from this dataset.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c391aae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c391aae\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1.png\" alt=\"\" class=\"wp-image-183091\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1.png 528w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1-300x455.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1-105x159.png 105w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-love-points-1-59x90.png 59w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An Instagram post, where a user expresses their joy with Claude Code usage<\/figcaption><\/figure>\n\n\n\n<p><strong>02 The Opus 4.6 launch was a hit (Feb 5\u20136)<\/strong><\/p>\n\n\n\n<p>One mention basically &#8220;crowned&#8221; it, saying &#8216;<strong>Anthropic&#8217;s new Claude is now the best AI for real work.&#8217; <\/strong>That simple phrase: &#8220;best AI for real work&#8221; became the go-to way to describe Claude&#8217;s key benefit.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c3923ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c3923ca\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"504\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1.png\" alt=\"\" class=\"wp-image-183092\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1-248x156.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-opus-model-1-90x57.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of X posts mentioning Claude Opus 4.6 as a powerful model<\/figcaption><\/figure>\n\n\n\n<p><strong>03 User migration from ChatGPT to Claude<\/strong><\/p>\n\n\n\n<p>One user said, &#8220;I haven&#8217;t paid for a ChatGPT subscription in a couple years, but I&#8217;m working on moving all my data over to Claude now, so far very happy.&#8221; <\/p>\n\n\n\n<p>These stories about <strong>switching from a competitor <\/strong>carry a fair share of positive sentiment because they come from experienced users who made a conscious, informed choice.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c392dc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c392dc5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"658\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1.png\" alt=\"\" class=\"wp-image-183093\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1-300x247.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1-193x159.png 193w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-from-chatgpt-1-90x74.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of online mentions with users talking about migrating from ChatGPT to Claude AI<\/figcaption><\/figure>\n\n\n\n<p><strong>04 Enterprise adoption signals<\/strong><\/p>\n\n\n\n<p>News that over 300,000 companies are using Claude was huge. <\/p>\n\n\n\n<p>People especially liked the idea of integrating it with Excel (for &#8216;making decisions without leaving Excel&#8217;) and <strong>Claude&#8217;s ability to handle old-school COBOL code<\/strong> for system upgrades.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c393658&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c393658\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1.png\" alt=\"\" class=\"wp-image-183094\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-1-90x55.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of X posts discussing Claude capabilities in handling COBOL<\/figcaption><\/figure>\n\n\n\n<p><strong>05 The ad-free commitment<\/strong><\/p>\n\n\n\n<p>Anthropic publicly <strong>committing to an ad-free Claude to &#8216;protect trust&#8217;<\/strong> resonated well with the audience. <\/p>\n\n\n\n<p>It generated a lot of positive sentiment, especially in online communities where people often debate the ethics of how AI companies make money.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c393f13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c393f13\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1.png\" alt=\"\" class=\"wp-image-183095\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1.png 538w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1-300x446.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1-107x159.png 107w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-ad-free-1-61x90.png 61w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram post mentioning the &#8220;ad-free&#8221; commitment from Anthropic<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"usage\"><strong>Usage limits led the negative talk, but the Pentagon story spread far<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>Negative sentiment falls into two categories: emotional reactions to Anthropic decisions, and simple frustration with things like access, usage limits, and cost.<\/strong><\/strong><\/p>\n\n\n\n<p><strong>01 Pricing and usage limits: highest negative sentiment of any topic at 25%<\/strong><\/p>\n\n\n\n<p>People were most <strong>annoyed when usage caps stopped them<\/strong> mid-workflow. This topic is unique because it actually had <em>plus<\/em> negative mentions than positive ones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c3947e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c3947e2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1.png\" alt=\"\" class=\"wp-image-183097\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1-300x167.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1-248x138.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-usage-limits-1-90x50.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Examples of social media mentions where users express their frustrations about Claude usage limits<\/figcaption><\/figure>\n\n\n\n<p><strong>02 The Anthropic\u2013Pentagon dispute: just 1.7% positive<\/strong><\/p>\n\n\n\n<p>Legal tensions over <strong>military AI applications,<\/strong> including the government possibly &#8216;seizing&#8217; Claude. The 91.9M reach this generated means the company-level story traveled far beyond the AI coding community.<\/p>\n\n\n\n<p><strong>03 Fears about losing jobs<\/strong><\/p>\n\n\n\n<p>This was hidden within the 30k mentions about AI&#8217;s impact on business, <strong>especially for entry-level coding and administrative work. <\/strong><\/p>\n\n\n\n<p>The tone was more resigned, with people just accepting it than truly angry, which is why 82% of the talk in that group was pretty neutral.<\/p>\n\n\n\n<p><strong>04 AI existential risk discussions<\/strong><\/p>\n\n\n\n<p>Anthropic&#8217;s reported experiments about whether AI could &#8220;eliminate&#8221; humans <strong>sparked some philosophical worries.<\/strong> While there wasn&#8217;t a huge volume of this talk, the news channels amplified it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trust\"><strong>People trust the Claude product more than they trust Anthropic<\/strong><\/h2>\n\n\n\n<p>If you look at how people talk about Claude vs Anthropic, <a href=\"https:\/\/brand24.com\/blog\/fr\/outils-de-surveillance-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"\">outil de surveillance de la marque<\/a> data shows a clear split: the product&#8217;s <a href=\"https:\/\/brand24.com\/blog\/fr\/reputation-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"\">r\u00e9putation de la marque<\/a> and the company&#8217;s reputation follow completely separate paths.<\/p>\n\n\n\n<p><strong>When users discuss Claude AI usage: <\/strong>what it does, what they built, how it compares on a specific task, then sentiment is consistently positive. <\/p>\n\n\n\n<p>Users and their hands-on experiences are much more positive than negative (about 2.5 times more positive, actually).<\/p>\n\n\n\n<p>However\u2026<\/p>\n\n\n\n<p><strong>When users discuss Anthropic as a company<\/strong> in topics like its relationship with government, its decisions about military AI, the sentiment nearly reverses. <\/p>\n\n\n\n<p>Discussions about the Pentagon dispute are heavily negative (only 0.16 positive comments for every 1 negative one).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c3951bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c3951bd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"743\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy.png\" alt=\"claude use case report sentiment breakdown by topic chart\" class=\"wp-image-183078\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy-300x259.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy-184x159.png 184w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-sentiment-signal-copy-90x78.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>D'autre part, <strong>Anthropic&#8217;s focus on ethics <\/strong>earns them some positive sentiment, even when they&#8217;re in the middle of a controversy.<\/p>\n\n\n\n<p>Almost all of the 1.7% positive reactions during the Pentagon dispute came from people who <strong>liked that Anthropic stuck to its principles.<\/strong><\/p>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udca1 Aper\u00e7u de la situation<\/p> <p style=\"margin:12px 0 0 0;\"> Set up dedicated social listening projects for your product and your company \u2014 and monitor their sentiment trends side by side.<br><br>\nIf one suddenly changes while the other stays flat, that&#8217;s your early warning sign. A negative sentiment spike in your brand mentions that doesn&#8217;t show up in your product mentions means a company decision caused it, not a product experience. You&#8217;ll need totally different PR strategies to fix those two scenarios.\n\n\n <\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"changes\"><strong>What people say about Claude changes a lot depending on the platform<\/strong><\/h2>\n\n\n\n<p>Social listening data shows that <em>o\u00f9<\/em> people talk about Claude often matters more than <em>ce que<\/em> they\u2019re talking about when it comes to overall <a href=\"https:\/\/brand24.com\/blog\/fr\/notoriete-de-la-marque\/\" target=\"_blank\" rel=\"noopener\" title=\"\">notori\u00e9t\u00e9 de la marque<\/a> et le sentiment.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong><strong>Social media drives about <strong>73%<\/strong> of all mentions, while traditional media like news sites and blogs makes up roughly <strong>19%<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c395afe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c395afe\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"772\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy.png\" alt=\"claude use case report platform overview table\" class=\"wp-image-183049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy.png 980w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy-300x236.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy-202x159.png 202w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-table-copy-90x71.png 90w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And when you dig into Brand24 social listening data and break down mentions by platform, you can see that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram :<\/strong> People are excited to show off what Claude can do.<\/li>\n\n\n\n<li><strong>X (Twitter):<\/strong> It\u2019s mixed, because some users are &#8220;all-in&#8221;, while others are pretty critical.<\/li>\n\n\n\n<li><strong>News outlets:<\/strong> They drive the more authoritative narrative (\u201cbest AI for real work\u201d) that tends to reach decision-makers.<\/li>\n\n\n\n<li><strong>Reddit and other socials:<\/strong> Users write honest, detailed takes like what\u2019s working and what\u2019s frustrating.<\/li>\n\n\n\n<li><strong>Facebook :<\/strong> Conversations are more about worries about job displacement and AI\u2019s broader impact on society.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c39643b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c39643b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"565\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy.png\" alt=\"claude use case report sentiment analysis by platform chart\" class=\"wp-image-183050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy.png 820w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy-300x207.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy-231x159.png 231w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-platform-sentiment-copy-90x62.png 90w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"background-color:#e8f4ee; border-left:4px solid #00EF88; padding:20px 24px; border-radius:10px; margin:20px 0; box-sizing:border-box; overflow:hidden;\"> <p style=\"margin:0; font-size:12px; font-weight:bold; color:#000000;\">\ud83d\udd0d Comment lire ces donn\u00e9es<\/p> <p style=\"margin:12px 0 0 0;\"> Instagram users felt a lot more positive about Claude (32% positive), while traditional news media wasn\u2019t nearly as impressed (only 5%). It\u2019s a good reminder that <i>o\u00f9<\/i> people are talking can really change the meaning of social listening metrics.<br><br> Features like AI-powered \n <a href=\"https:\/\/brand24.com\/fr\/assistant-de-marque\/\" style=\"color:inherit; text-decoration:none; font-weight:bold;\"> Assistant de marque<\/a> scans all your platforms and tells you <i>if and why<\/i> those differences exist and <i>what caused them<\/i>, saving you the time of digging through each channel yourself. <br><br> Instead of building cross-platform reports yourself, you can just ask the Assistant a direct question and get a quick, complete answer to your brand-related questions.\n<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"driving\"><strong>What&#8217;s driving Claude mentions tone on the top 5 channels<\/strong>?<\/h3>\n\n\n\n<p><strong>01 X (Twitter): Real-time pulse check of Claude Code users<\/strong><\/p>\n\n\n\n<p><strong>Key themes:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Claude Code implementation<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">GitHub repository updates and code sharing<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Claude Opus 4.6 launch analysis and benchmarks and Claude Sonnet 4.6 feature breakdowns<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Anthropic&#039;s response to Pentagon demands and military AI ethics debates<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">ChatGPT to Claude migration threads<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Context of discussion:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c396f82&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c396f82\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy.png\" alt=\"claude use case report x (twitter) context of discussion word cloud\" class=\"wp-image-183073\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img16-wc-x-copy-90x66.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>02 News media: The authoritative framing layer<\/strong><\/p>\n\n\n\n<p><strong>Key themes:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;Introducing Claude Opus 4.6&quot; &#8211; official Anthropic announcements<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Industry analyst commentary and expert opinions and reviews<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Platform and third party tool integration announcements<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Anthropic market share analyses<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Claude adoption statistics and reports<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Context of discussion:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c397b78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c397b78\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy.png\" alt=\"claude use case report news context of discussion word cloud\" class=\"wp-image-183075\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img17-wc-news-copy-90x66.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>03 Other socials: The honest opinion layer<\/strong><\/p>\n\n\n\n<p><strong>Key themes:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;Moving to Claude&quot; &#8211; detailed transition experiences from ChatGPT (Reddit)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;Is Claude Chat down?&quot; real-time status discussions (Reddit)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Pentagon controversy breaking news (Telegram)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Safety and reliability concerns and anti-corporate AI perspectives (Bluesky)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Rate limiting complaints and API reliability threads (Reddit)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Context of discussion:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c398775&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c398775\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy.png\" alt=\"claude use case report other socials context of discussion word cloud\" class=\"wp-image-183076\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img18-wc-other-socials-copy-90x66.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>04 Instagram: The most positive channel<\/strong><\/p>\n\n\n\n<p><strong>Key themes:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Creators showcasing artwork and designs made with\u00a0Claude<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Before\/after transformations using AI assistance<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;This changed my business&quot; transformation posts<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Portfolio projects that showcase collaborating with AI<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Claude usage success stories from creators and entrepreneurs<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Context of discussion:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c399347&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c399347\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy.png\" alt=\"claude use case report instagram context of discussion word cloud\" class=\"wp-image-183070\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-wc-instagram-copy-90x66.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>05 TikTok: Much educational content, with mixed-to-positive sentiment<\/strong><\/p>\n\n\n\n<p><strong>Key themes:<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;ChatGPT vs Claude vs Gemini vs Grok vs DeepSeek&quot; head-to-head challenges<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Same prompt tested across multiple AIs<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;This replaced my assistant&quot; testimonials<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Pentagon dispute simplified explanations<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">&quot;You&#039;re using Claude wrong&quot; correction videos<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Context of discussion:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c399f44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c399f44\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy.png\" alt=\"claude use case report tiktok context of discussion word cloud\" class=\"wp-image-183072\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy-216x159.png 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/img15-wc-tiktok-copy-90x66.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cnbc\"><strong>The week Claude appeared on CNBC and moved a stock<\/strong><\/h2>\n\n\n\n<p><strong>In the last week of February 2026,<\/strong> a few separate storylines all collided at once.<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Opus 4.6 was still generating developer content on X and YouTube. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Sonnet 4.6 had just become the default model for free users, and it brought another wave of mentions. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Then the American business news channel, CNBC, showed a material on IBM\u2019s stock falling, and tied it directly to Claude\u2019s COBOL capabilities.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\"> On top of that, the Anthropic\u2013Pentagon conflict hit mainstream media that same week.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>We could see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>developers and regular users sharing their code and other Claude outcomes, <\/li>\n\n\n\n<li>business journalists discussing Anthropic\u2019s market impact, <\/li>\n\n\n\n<li>and policy reporters writing about government pressure<strong>,<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>and they all referenced Claude within the same seven-day window.\u00a0<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c39ac4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c39ac4b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy.png\" alt=\"claude use case report weekly mention volume chart\" class=\"wp-image-183056\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy.png 860w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy-300x248.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy-193x159.png 193w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-spike-chart-copy-90x74.png 90w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>The week of February 19\u201325 produced 125,800 mentions and 516.6M reach in just 7 days.<\/strong> <\/p>\n\n\n\n<p>That\u2019s 30% more mentions and 20% more reach than the week before, mainly driven by:<\/p>\n\n\n\n<p><strong>01 The IBM stock story<\/strong><\/p>\n\n\n\n<p>When a CNBC segment highlighted Claude&#8217;s ability to handle COBOL, IBM&#8217;s stock took a hit. This framed Claude as a &#8216;danger&#8217; to older, established enterprise technology. <\/p>\n\n\n\n<p>That moment put Claude on the financial news map for the first time in a big way, reaching a huge audience of everyday people as well as business and finance experts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c39b6c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c39b6c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1.png\" alt=\"claude-use-case-report-cobol-news \" class=\"wp-image-183107\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1.png 1001w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1-199x159.png 199w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-cobol-news-1-90x72.png 90w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">CNBC news publication about Claude COBOL capabilities<\/figcaption><\/figure>\n\n\n\n<p><strong>02 The Pentagon dispute<\/strong><\/p>\n\n\n\n<p>With government threats to possibly &#8216;taking over&#8217; Claude all over political media, the story started reaching defense analysts, legal observers, and political commentators. <\/p>\n\n\n\n<p>Getting an <strong>average of 8,6k views per mention for the Pentagon story<\/strong>, which is more than 2x the average for all the data. It shows what can happen when a tech story turns into a political one.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8c8c39c0bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8c8c39c0bf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1.png\" alt=\"\" class=\"wp-image-183108\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1-213x159.png 213w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/claude-use-case-report-pentagon-1-90x67.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram post mentioning the Anthropic vs Pentagon dispute<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-means\"><strong>What this means for marketers in 2026<\/strong><\/h2>\n\n\n\n<p>Here are four social listening insights from the Claude data, each tied to a specific finding and applicable beyond the AI world:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01<\/strong> <strong>If one topic represents more than half your conversation, it can blur everything else<\/strong><\/h3>\n\n\n\n<p>In this dataset, <strong>Claude Code made up 52% of all topic-cluster mentions.<\/strong> So the \u201coverall Claude conversation\u201d is basically the developer conversation, with a light sprinkle of everything else. <\/p>\n\n\n\n<p>The pricing complaints, job displacement worries, competitor comparisons: they\u2019re all in there, just getting averaged out.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>If you\u2019re tracking your brand and one discussion topic is driving that much volume, your overall sentiment score is essentially <em>that topic\u2019s<\/em> sentiment score. <br><br>Before you trust any single <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/mesures-decoute-sociale\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening metric<\/a><strong>, identify your biggest topic cluster. Otherwise, the aggregate number hides more than it helps.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Your product reputation and your company reputation can often be two separate assets<\/strong>. Monitor them both.<\/h3>\n\n\n\n<p>The Claude mentions from the coding community showed a <strong>2.56:1 positive-to-negative<\/strong> ratio.<\/p>\n\n\n\n<p>Meanwhile, the Pentagon controversy came in at <strong>0.16:1<\/strong>. Same brand, same two months, and a <strong>16x difference<\/strong> in sentiment.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>That\u2019s why it\u2019s smart to set up separate <\/strong><a href=\"https:\/\/brand24.com\/blog\/fr\/quest-ce-que-le-suivi-et-lanalyse-des-medias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">surveillance des m\u00e9dias<\/a><strong> project for your product name, your company and CEO names, and key topics in your industry. <\/strong><br><br><strong>Track their overall sentiment, but also make sure you review their sentiment trends individually. <br><\/strong><br><strong>When one starts pulling away from the others, that gap is the exact place you need to analyze, and your response plan should change depending on which one is moving (and in what direction).<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 <strong>Make it easy for the people to show how they use your product. It&#8217;s your most valuable content asset<\/strong><\/strong>.<\/h3>\n\n\n\n<p>The Claude mentions from the coding community showed a <strong>2.56:1 positive-to-negative<\/strong> ratio. Meanwhile, the Pentagon controversy discussions came in at <strong>0.16:1<\/strong>. <br><br>Same brand, same two months, and a <strong>16x difference<\/strong> in sentiment, depending on whether people talk about what they did with the product, or about what <em>the company<\/em> a fait.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Use media monitoring tools to find the people already posting about how, when, or where they used your product. <\/strong><br><br><strong>Then boost those mentions by reposting, featuring in your newsletter, or even by direct outreach to the authors. <\/strong><br><br><strong>When you lead with real user outcomes, you\u2019ll usually earn more positive sentiment than if you focus on brand capability claims.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 People talking about leaving a competitor can be your best free advertising. Pay attention to <\/strong>these mentions.<\/h3>\n\n\n\n<p>Some of the strongest positive content in this report was users describing why they switched from ChatGPT: <strong>&#8216;I haven&#8217;t paid a subscription in a couple years for ChatGPT, but I&#8217;m working on moving all my data over to Claude now, so far very happy.&#8217;<\/strong><\/p>\n\n\n\n<p>These posts spread on their own: no production budget, no paid distribution. <br><br>They work because they\u2019re coming from real, experienced users making a clear comparison, and people can tell that\u2019s different from a brand ad.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Set up a social media listening project to monitor your top competitors\u2019 names combined with frustration keywords like <strong>\u201cswitching,\u201d \u201calternative,\u201d \u201ctired of,\u201d<\/strong> et <strong>\u201ccancelled.\u201d<\/strong> <\/strong><br><br><strong>When mentions spike, that\u2019s your acquisition moment. <\/strong><br><br><strong>The goal here isn\u2019t to jump in with targeted ads only, but also to show up in these conversations, be helpful, and stay visible right when users are actively looking for a reason to leave.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What are Claude best use cases in 2026? We analyzed 774K online mentions to find out. The answer is more concentrated (and more interesting) than you&#8217;d expect!<\/p>","protected":false},"author":99,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4135],"tags":[],"class_list":["post-183020","post","type-post","status-publish","format-standard","hentry","category-trend-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Zwierz","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=183020"}],"version-history":[{"count":6,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183020\/revisions"}],"predecessor-version":[{"id":183111,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/183020\/revisions\/183111"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=183020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=183020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=183020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}