{"id":185247,"date":"2026-09-04T13:10:53","date_gmt":"2026-09-04T11:10:53","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185247"},"modified":"2026-09-04T14:26:58","modified_gmt":"2026-09-04T12:26:58","slug":"ai-share-of-voice","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/ai-share-of-voice\/","title":{"rendered":"AI Share of Voice : comment le mesurer, le suivre et l'am\u00e9liorer en 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Est-ce que 30 AI mentions, c'est beaucoup ? Eh bien\u2026 par rapport \u00e0 quoi ? C'est justement la question \u00e0 laquelle l'indicateur AI share of voice permet de r\u00e9pondre. En suivant l'AI SOV, vous obtenez une vision plus claire de la visibilit\u00e9 de votre marque et de sa position par rapport \u00e0 celle de vos concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment \u00e9valuer l'AI share of voice, les outils que je trouve les plus utiles et les points sur lesquels je me concentrerais pour am\u00e9liorer votre score.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">AI share of voice \u00e9value votre visibilit\u00e9 par rapport \u00e0 celle de vos concurrents<\/p>\n                    <p class=\"acf-key-takeaways__text\">Cet indicateur montre dans quelle mesure la visibilit\u00e9 autour de vos messages publicitaires suivis revient \u00e0 votre marque par rapport \u00e0 celle de vos concurrents. Un calcul courant est le suivant : mentions de votre marque \u00f7 mentions total de la cat\u00e9gorie \u00d7 100.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Votre AI share of voice varie selon la plateforme<\/p>\n                    <p class=\"acf-key-takeaways__text\">Une forte visibilit\u00e9 dans ChatGPT ne garantit pas le m\u00eame r\u00e9sultat dans d'autres chatbots. Une \u00e9tude r\u00e9alis\u00e9e en 2026 portant sur plus de 161 000 requ\u00eates a r\u00e9v\u00e9l\u00e9 que ChatGPT, Gemini, Perplexity et Google AI Overviews citaient les m\u00eames domaines pour seulement 3,81 TP47T de requ\u00eates. C\u2019est pourquoi vous devriez suivre votre part de voix (SOV) en mati\u00e8re d\u2019IA sur plusieurs plateformes.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Le suivi manuel ne fonctionne qu\u2019\u00e0 petite \u00e9chelle<\/p>\n                    <p class=\"acf-key-takeaways__text\">G\u00e9rer soi-m\u00eame un ensemble fixe de prompts peut suffire pour un petit test. D\u00e8s lors que vous devez suivre plus de 10 prompts, concurrents et plateformes d\u2019IA, il devient indispensable de recourir \u00e0 des outils d\u00e9di\u00e9s \u00e0 la visibilit\u00e9 de l\u2019IA, en particulier si vous travaillez dans le r\u00e9f\u00e9rencement naturel (SEO), le marketing ou les relations publiques.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Les meilleurs outils d'IA pour le share of voice vous apportent bien plus que le score au %<\/p>\n                    <p class=\"acf-key-takeaways__text\">Mes outils pr\u00e9f\u00e9r\u00e9s sont Chatbeat, Profound, AthenaHQ, Semrush AI Visibility Toolkit, Otterly.AI, Similarweb et Amplitude. Ils permettent tous de suivre la part de voix (SOV) de l'IA, mais leur niveau de d\u00e9tail varie en ce qui concerne l'analyse des prompts, des concurrents, des citations, du sentiment et des opportunit\u00e9s de contenu.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what-is-ai-sov\" class=\"wp-block-heading\">Qu'est-ce que la part de voix de l'IA ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesures AI share of voice (AI SOV) <strong>quelle est la visibilit\u00e9 de votre marque dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA par rapport \u00e0 celle de vos concurrents ?<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En termes simples, cela vous indique qui b\u00e9n\u00e9ficie le plus de mentioned lorsque les utilisateurs posent aux mod\u00e8les d'IA des questions li\u00e9es \u00e0 votre cat\u00e9gorie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le calcul le plus courant se pr\u00e9sente comme suit :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Share of Voice = (mentions de votre marque \u00f7 mentions de la cat\u00e9gorie totale) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons que vous consultiez les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA \u00e0 une s\u00e9rie de questions que vos clients pourraient se poser au sujet de votre secteur d'activit\u00e9. Dans l'ensemble de ces r\u00e9ponses, votre marque est mentionn\u00e9e 30 fois, tandis que toutes les marques de votre cat\u00e9gorie sont mentionn\u00e9es 120 fois au total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30 \u00f7 120 \u00d7 100 = 25% AI share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que votre marque b\u00e9n\u00e9ficie d'une visibilit\u00e9 de 25% pour cet ensemble sp\u00e9cifique de questions et de r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce pourcentage varie d'un chatbot \u00e0 l'autre, parfois de mani\u00e8re assez significative.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une \u00e9tude r\u00e9alis\u00e9e en 2026 par Writesonic portant sur 161 286 consignes a r\u00e9v\u00e9l\u00e9 que <strong>Les synth\u00e8ses de ChatGPT, Gemini, Perplexity et Google AI ont toutes cit\u00e9 les m\u00eames domaines dans seulement 3,81 TP47T de cas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, le fait qu\u2019une plateforme vous offre une forte visibilit\u00e9 ne signifie pas pour autant que les autres en ont pris bonne note. C\u2019est pourquoi il est utile de suivre les m\u00eames requ\u00eates sur plusieurs moteurs d\u2019IA et d\u2019observer l\u2019\u00e9volution de votre part de voix (SOV) au fil du temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons comment proc\u00e9der.<\/p>\n\n\n\n<h2 id=\"how-to-measure-ai-sov\" class=\"wp-block-heading\">Comment mesurer la part de voix dans la recherche IA ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, d\u00e9finissez votre configuration de suivi. Choisissez les prompts, les concurrents et les plateformes d'IA que vous suivrez r\u00e9guli\u00e8rement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez mesurer manuellement votre SOV IA, <strong>Commencez par vous mettre \u00e0 la place de votre client id\u00e9al.<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9fl\u00e9chissez aux questions qu'ils poseraient \u00e0 un outil de recherche bas\u00e9 sur l'IA lorsqu'ils effectuent des recherches dans votre cat\u00e9gorie, comparent diff\u00e9rentes options ou cherchent une recommandation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous vendez des logiciels de gestion de projet, vous pourriez suivre des questions telles que \u201c<strong>Quels sont les meilleurs outils de gestion de projet pour les petites \u00e9quipes marketing ?<\/strong>\u201d ou \u201c<strong>Quel logiciel de gestion de projet est le mieux adapt\u00e9 aux agences ?<\/strong>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez ensuite un ensemble fixe de ces questions et utilisez la m\u00eame configuration \u00e0 chaque fois que vous \u00e9valuez vos r\u00e9sultats.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550a4f14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550a4f14\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png\" alt=\"ChatGPT recommande les meilleurs logiciels de gestion de projet pour les agences\" class=\"wp-image-185294\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-225x159.png 225w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-90x64.png 90w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">R\u00e9ponse de ChatGPT proposant des recommandations de logiciels de gestion de projet pour les agences<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le processus dans son ensemble se pr\u00e9sente \u00e0 peu pr\u00e8s comme suit :<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">D\u00e9finissez les sujets que vous souhaitez suivre<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Cr\u00e9er une liste de messages destin\u00e9s aux clients<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">S\u00e9lectionnez les plateformes d'IA que vous souhaitez surveiller<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Ex\u00e9cutez les m\u00eames commandes sur chaque plateforme<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">R\u00e9pertoriez les marques qui apparaissent dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Calculez votre AI share of voice<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">R\u00e9p\u00e9tez r\u00e9guli\u00e8rement cette proc\u00e9dure en utilisant la m\u00eame configuration<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous disposez d'une base de r\u00e9f\u00e9rence, vous pouvez <strong>comparez-vous \u00e0 vos concurrents, identifiez les sujets qui leur permettent de se d\u00e9marquer et d\u00e9terminez ce qui pourrait expliquer leur visibilit\u00e9<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela dit, m\u00eame si je ne rejette pas totalement la m\u00e9thode manuelle, j'ai constat\u00e9 qu'il existait des moyens bien plus efficaces de proc\u00e9der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi manuel est efficace pour un petit groupe d'invites hautement prioritaires ou pour comprendre les facteurs qui influencent ce pourcentage avant de commencer \u00e0 s'appuyer sur un tableau de bord.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet \u00e9galement d'examiner attentivement les r\u00e9ponses elles-m\u00eames, plut\u00f4t que de tout r\u00e9duire d'embl\u00e9e \u00e0 une note.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le probl\u00e8me, c'est l'\u00e9chelle<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s lors que vous devez suivre plus de 20 consignes, plus de 10 concurrents et plusieurs plateformes d\u2019IA, il devient difficile de g\u00e9rer tout cela de mani\u00e8re coh\u00e9rente en manuel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c'est l\u00e0 que les outils de visibilit\u00e9 d\u00e9di\u00e9s \u00e0 l'IA s'av\u00e8rent tr\u00e8s utiles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils automatisent une grande partie du suivi, garantissent la coh\u00e9rence de votre dispositif de mesure et facilitent les comparaisons et les analyses \u00e9volutives.<\/p>\n\n\n\n<h2 id=\"best-tools-for-ai-sov\" class=\"wp-block-heading\">Les meilleurs outils pour mesurer le ratio share of voice dans le domaine de la recherche en IA en 2026<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Outil                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Caract\u00e9ristiques principales                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Meilleur pour                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Prix de d\u00e9part                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/chatbeat-icon-filled-256-e1784022065934.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/chatbeat.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Chatbeat                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi de la part de voix (SOV), suivi du sentiment, analyse des citations, recommandations strat\u00e9giques bas\u00e9es sur l'IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises, \u00e9quipes de taille moyenne et agences                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/profound-e1788510513230.png\" class=\"attachment-full size-full\" alt=\"Logo \u00ab Profound \u00bb\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.tryprofound.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Profond                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi des SOV, suivi en temps r\u00e9el, optimisation du contenu, v\u00e9rification des faits                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes de r\u00e9f\u00e9rencement naturel (SEO) et de cr\u00e9ation de contenu pour les PME et les grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png\" class=\"attachment-full size-full\" alt=\"Logo d&#039;AthenaHQ\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/athenahq.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                AthenaHQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi du SOV, analyse des mentions, vues personnalisables, carte thermique des concurrents                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Petites entreprises, \u00e9quipes de taille moyenne et \u00e9quipes pluridisciplinaires                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Plan gratuit disponible                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"57\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png\" class=\"attachment-full size-full\" alt=\"Logo Semrush\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png 57w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush--18x12.png 18w\" sizes=\"auto, (max-width: 57px) 100vw, 57px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Semrush AI Visibility Toolkit                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi du SOV, analyse comparative 1:1 des concurrents, suivi du sentiment, recommandations strat\u00e9giques bas\u00e9es sur l'IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes des entreprises de taille moyenne et des grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png\" class=\"attachment-full size-full\" alt=\"Logo d&#039;OtterlyAI\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/otterly.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Otterly.AI                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi des SOV, suivi des sentiments, analyse des citations, recherche de prompts d'IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Agences, petites entreprises et \u00e9quipes marketing                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        29 \u20ac par mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"33\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png\" class=\"attachment-full size-full\" alt=\"Logo de Similarweb\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-13x12.png 13w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Similarweb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi de la part de march\u00e9, suivi du sentiment, identification automatique des concurrents                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes des entreprises de taille moyenne et des grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/mois                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png\" class=\"attachment-full size-full\" alt=\"Logo d&#039;Amplitude\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Amplitude                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suivi du SOV, analyse du trafic g\u00e9n\u00e9r\u00e9 par l'IA, attribution des revenus                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9quipes charg\u00e9es des produits et de la croissance pour le march\u00e9 interm\u00e9diaire et les grandes entreprises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sur mesure                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai pass\u00e9 en revue 15 des outils d'IA SOV les plus populaires du march\u00e9 avant de r\u00e9duire cette liste aux 7 \u00e9lus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les 8 qui n'ont pas \u00e9t\u00e9 retenus pour la s\u00e9lection finale (<strong>Peec AI, Ahrefs Brand Radar, HubSpot AEO, Rankability, Goodie, Scrunch AI, Slate et Klue)<\/strong> soit parce qu'ils ressemblaient trop \u00e0 des choix plus solides, soit parce qu'ils mettaient moins l'accent sur la part de voix de l'IA, soit parce qu'ils n'apportaient pas suffisamment de valeur ajout\u00e9e pour justifier une place suppl\u00e9mentaire dans la liste.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je souhaitais que cette s\u00e9lection soit suffisamment vari\u00e9e pour que vous puissiez trouver la solution qui vous convient, quels que soient votre budget, la taille de votre \u00e9quipe ou le niveau de d\u00e9tail que vous souhaitez obtenir en mati\u00e8re de donn\u00e9es de visibilit\u00e9 sur l'IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi Share of voice \u00e9tait indispensable, mais j'ai \u00e9galement mis en avant des fonctionnalit\u00e9s qui le compl\u00e8tent bien, telles que l'analyse des sources et l'analyse des sentiments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allons-y.<\/p>\n\n\n\n<h3 id=\"chatbeat\" class=\"wp-block-heading\">01 Chatbeat<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid 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         <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 jours<\/strong> essai gratuit<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">De <strong>$199\/mois<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbeat couvre l'ensemble du processus de production de SOV bas\u00e9 sur l'IA : <strong>suggestions, classements, sources, opinion, contexte et recommandations<\/strong> pour am\u00e9liorer la visibilit\u00e9 de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit en fait de l'outil de visibilit\u00e9 IA d\u00e9velopp\u00e9 par Brand24. Nous l'avons d'abord con\u00e7u pour faciliter notre flux de travail interne, puis nous nous sommes rendu compte qu'il \u00e9tait suffisamment utile pour en faire un produit accessible \u00e9galement \u00e0 d'autres \u00e9quipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors oui, cette recommandation est peut-\u00eatre un peu partiale. Mais je ne l'aurais pas plac\u00e9e en t\u00eate si je ne pensais pas qu'elle m\u00e9ritait vraiment cette place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'aime bien ce Chatbeat <strong>ne limite pas le SOV \u00e0 un seul graphique<\/strong>. L'onglet \u00ab Aper\u00e7u \u00bb vous permet de visualiser d'un seul coup d'\u0153il quatre aspects principaux : votre score global share of voice, son \u00e9volution dans le temps, les diff\u00e9rences entre les chatbots et le classement de chaque marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un excellent point de d\u00e9part. \u00c0 partir de l\u00e0, vous pouvez vous pencher sur la concurrence, les sources, <a href=\"https:\/\/brand24.com\/blog\/fr\/analyse-des-sentiments\/\">analyse des sentiments<\/a>, ainsi que les \u00e9carts au niveau des plateformes, afin de comprendre ce qui se cache r\u00e9ellement derri\u00e8re le score %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Pannes du mod\u00e8le Share of Voice<\/strong> \u2013 vous pouvez comparer votre part de voix (SOV) \u00e0 celle de vos concurrents, suivre son \u00e9volution au fil du temps et la ventiler par plateforme d'IA.<\/li>\n\n\n\n<li><strong>Sources principales<\/strong> \u2013 Chatbeat indique les domaines et les sources sur lesquels s'appuient les outils d'IA pour r\u00e9pondre aux requ\u00eates dans votre secteur d'activit\u00e9. Pour moi, c'est l'une des analyses les plus exploitables, car elle met en \u00e9vidence les domaines dans lesquels vos concurrents acqui\u00e8rent de l'autorit\u00e9, et ceux o\u00f9 vous pourriez vous aussi vouloir vous positionner.<\/li>\n\n\n\n<li><strong>Contexte et sentiment<\/strong> \u2013 La visibilit\u00e9 n\u2019a que tr\u00e8s peu d\u2019importance si l\u2019IA continue de donner une image erron\u00e9e de votre marque. La section \u00ab Contexte \u00bb pr\u00e9sente les tendances en mati\u00e8re de sentiment et les th\u00e8mes que l\u2019IA associe \u00e0 votre marque, ce qui vous permet de voir comment vous \u00eates positionn\u00e9, et pas seulement \u00e0 quelle fr\u00e9quence vous apparaissez.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, le mode IA de Google, les aper\u00e7us IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550ad058&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550ad058\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg\" alt=\"Tableau de bord Chatbeat\" class=\"wp-image-185315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-90x44.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pr\u00e9sentation du tableau de bord de Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les principales vues du SOV sont clairement regroup\u00e9es dans la section \u00ab Aper\u00e7u \u00bb<\/li>\n\n\n\n<li>Couvre l'ensemble du processus, avec des \u00e9tapes clairement d\u00e9finies, du suivi \u00e0 l'analyse approfondie<\/li>\n\n\n\n<li>Les recommandations GEO vous fournissent des pistes concr\u00e8tes sur lesquelles travailler \u00e0 l'issue de l'analyse<\/li>\n\n\n\n<li>Les suggestions de requ\u00eates vous permettent d'\u00e9tendre plus facilement votre suivi au-del\u00e0 des requ\u00eates \u00e9videntes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aucune donn\u00e9e historique<\/li>\n\n\n\n<li>La formule \u00ab Essential \u00bb est limit\u00e9e \u00e0 30 consignes et \u00e0 un seul projet<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour moi, Chatbeat est particuli\u00e8rement efficace pour prendre r\u00e9guli\u00e8rement le pouls de la situation. On consulte ses statistiques, on en tire des enseignements utiles, on agit en cons\u00e9quence, puis on revient plus tard pour voir si ces changements ont eu un impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi je le recommanderais tout particuli\u00e8rement \u00e0 <strong>Les \u00e9quipes charg\u00e9es du r\u00e9f\u00e9rencement naturel (SEO), du contenu, des relations publiques et de la marque qui surveillent la visibilit\u00e9 de l'IA dans le cadre de leur travail quotidien<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous utilisez d\u00e9j\u00e0 Brand24, vous n\u2019avez pas forc\u00e9ment besoin d\u2019ajouter Chatbeat \u00e0 votre bo\u00eete \u00e0 outils. AI Visibility est disponible sous forme de module compl\u00e9mentaire \u00e0 votre abonnement actuel, ce qui vous permet de suivre la part de voix (SOV), les invites, les concurrents et les mentions directement depuis Brand24..<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Commencez \u00e0 suivre votre AI Share of Voice !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"profound\" class=\"wp-block-heading\">02 Profond<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,129<\/span> avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 jours<\/strong> essai gratuit<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>$99\/mois<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Profound est l'une des plateformes de visibilit\u00e9 IA les plus compl\u00e8tes que j'ai test\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a beaucoup de choses dedans : <strong>share of voice, citations, sentiment, opportunit\u00e9s, recherche rapide et flux de travail li\u00e9s au contenu<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce qui m\u2019a le plus frapp\u00e9, c\u2019est \u00e0 quel point le suivi et le travail sur le contenu sont \u00e9troitement li\u00e9s. D\u00e8s que vous identifiez une lacune en mati\u00e8re de visibilit\u00e9, Profound vous indique clairement la marche \u00e0 suivre du c\u00f4t\u00e9 du contenu pour y rem\u00e9dier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales :<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Suivi quotidien des d\u00e9fis<\/strong> \u2013 Profound repasse chaque jour les messages que vous suivez et enregistre la part de voix (SOV), les classements, les mentions et le sentiment.<\/li>\n\n\n\n<li><strong>Optimisation du contenu<\/strong> \u2013 C'est un point essentiel pour les \u00e9quipes charg\u00e9es du contenu. Vous pouvez cr\u00e9er du nouveau contenu ou optimiser des pages existantes en vous appuyant sur les donn\u00e9es de r\u00e9f\u00e9rencement et sur les contenus les plus performants de vos concurrents.<\/li>\n\n\n\n<li><strong>V\u00e9rification des faits<\/strong> \u2013 Profound v\u00e9rifie les affirmations factuelles formul\u00e9es par l\u2019IA au sujet de votre marque en les comparant \u00e0 vos propres sources et met en \u00e9vidence les r\u00e9f\u00e9rences susceptibles de v\u00e9hiculer des informations erron\u00e9es. Je n\u2019ai encore jamais vu aucun autre outil aborder cette question de mani\u00e8re aussi directe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, le mode IA de Google, les aper\u00e7us IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550aebfd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550aebfd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg\" alt=\"Tableau de bord \u00ab Profound \u00bb\" class=\"wp-image-185317\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pr\u00e9sentation g\u00e9n\u00e9rale du tableau de bord Profound<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un tableau de bord \u00e9pur\u00e9 et intuitif<\/li>\n\n\n\n<li>Suivi quotidien des changements de visibilit\u00e9<\/li>\n\n\n\n<li>Les \u00ab volumes de suggestions \u00bb permettent de hi\u00e9rarchiser les \u00e9l\u00e9ments \u00e0 suivre<\/li>\n\n\n\n<li>Onglet \u00ab Contenu \u00bb pour vous aider \u00e0 \u00eatre r\u00e9f\u00e9renc\u00e9 par les moteurs de recherche bas\u00e9s sur l'IA<\/li>\n\n\n\n<li>FactCheck signale les informations erron\u00e9es ou obsol\u00e8tes concernant les marques<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La formule \u00ab Starter \u00bb ne couvre qu\u2019un seul mod\u00e8le d\u2019IA, et le prix grimpe rapidement d\u00e8s lors que vous devez suivre davantage de plateformes.<\/li>\n\n\n\n<li>Il faut un certain temps pour s'y mettre quand on commence \u00e0 explorer les rapports plus approfondis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Je recommanderais particuli\u00e8rement Profound aux \u00e9quipes charg\u00e9es du r\u00e9f\u00e9rencement naturel (SEO) et du contenu qui souhaitent suivre de pr\u00e8s la visibilit\u00e9 g\u00e9n\u00e9r\u00e9e par l\u2019IA. Vous pouvez suivre la part de voix (SOV), les citations, le sentiment et les performances des prompts avec suffisamment de pr\u00e9cision pour identifier les domaines dans lesquels vos concurrents prennent l\u2019avantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'appr\u00e9cie \u00e9galement que FactCheck soit associ\u00e9 \u00e0 ces donn\u00e9es de visibilit\u00e9, car un sentiment n\u00e9gatif ou inexact g\u00e9n\u00e9r\u00e9 par l'IA peut commencer \u00e0 nuire \u00e0 la confiance et au pipeline de ventes s'il n'est pas contr\u00f4l\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s que vous identifiez une lacune, vous pouvez vous atteler directement \u00e0 l'am\u00e9lioration d'une page existante ou \u00e0 la cr\u00e9ation d'un nouveau contenu en vous appuyant sur ces donn\u00e9es.<\/p>\n\n\n\n<h3 id=\"athenahq\" class=\"wp-block-heading\">03 AthenaHQ<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 98%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.9\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">44<\/span> avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Formule gratuite<\/strong> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>1 TP 48 T 295 par mois<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">AthenaHQ vous pr\u00e9sente les bases de votre SOV en mati\u00e8re d'IA, notamment les performances de vos concurrents, les mentions et l'analyse de contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais c'est surtout sa flexibilit\u00e9 qui m'a vraiment convaincu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez <strong>cr\u00e9er diff\u00e9rentes vues en fonction des personas, des \u00e9quipes, des r\u00e9gions ou des objectifs<\/strong>. Cela permet d\u2019adapter facilement les m\u00eames donn\u00e9es aux diff\u00e9rents membres de l\u2019\u00e9quipe, qui appr\u00e9hendent la visibilit\u00e9 de l\u2019IA sous des angles l\u00e9g\u00e8rement diff\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Vues configurables<\/strong> \u2013 vous pouvez personnaliser les tableaux de bord en fonction de diff\u00e9rents profils, \u00e9quipes, r\u00e9gions ou objectifs.<\/li>\n\n\n\n<li><strong>Carte thermique des concurrents<\/strong> \u2013 l\u2019une de mes vues pr\u00e9f\u00e9r\u00e9es chez AthenaHQ. On y voit <a href=\"https:\/\/brand24.com\/blog\/fr\/visibilite-de-la-marque-ai\/\" target=\"_blank\" rel=\"noopener\">Visibilit\u00e9 de la marque dans les IA<\/a> par th\u00e8me, ce qui vous permet de voir rapidement dans quels domaines vous \u00eates en t\u00eate et o\u00f9 vos concurrents apparaissent le plus souvent dans les r\u00e9sultats de recherche g\u00e9n\u00e9r\u00e9s par l'IA.<\/li>\n\n\n\n<li><strong>URL des sources et contenu r\u00e9f\u00e9renc\u00e9<\/strong> \u2013 vous pouvez remonter jusqu\u2019aux pages sp\u00e9cifiques, tant les v\u00f4tres que celles de vos concurrents, qui ont influenc\u00e9 la visibilit\u00e9 de l\u2019IA, et identifier les sources qui alimentent une r\u00e9ponse g\u00e9n\u00e9r\u00e9e par l\u2019IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Mode IA de Google, Aper\u00e7us IA de Google, Meta AI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b0638&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b0638\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1195\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg\" alt=\"Tableau de bord AthenaHQ\" class=\"wp-image-185321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg 1195w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-90x39.jpg 90w\" sizes=\"auto, (max-width: 1195px) 100vw, 1195px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pr\u00e9sentation du tableau de bord AthenaHQ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi tr\u00e8s pr\u00e9cis des sources, jusqu'aux URL individuelles<\/li>\n\n\n\n<li>Vues personnalisables en fonction des diff\u00e9rents profils d'utilisateurs, \u00e9quipes, r\u00e9gions et objectifs<\/li>\n\n\n\n<li>Les directives relatives \u00e0 la voix de la marque et aux r\u00e8gles de style permettent de garantir la coh\u00e9rence de votre contenu g\u00e9n\u00e9r\u00e9 par l'IA avec l'identit\u00e9 de votre marque<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La biblioth\u00e8que de suggestions manque de points de d\u00e9part sp\u00e9cifiques \u00e0 chaque secteur d'activit\u00e9<\/li>\n\n\n\n<li>La formule gratuite fonctionne avec des cr\u00e9dits, et le suivi d'un grand nombre de requ\u00eates et de mod\u00e8les d'IA peut les \u00e9puiser rapidement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AthenaHQ est un excellent point de d\u00e9part <\/strong>si vous souhaitez tester le suivi de visibilit\u00e9 par IA sans avoir \u00e0 payer d'avance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La formule gratuite vous offre suffisamment de possibilit\u00e9s pour d\u00e9couvrir les fonctionnalit\u00e9s de base, mettre en place un syst\u00e8me de suivi et d\u00e9terminer si la plateforme correspond \u00e0 votre flux de travail.<\/p>\n\n\n\n<h3 id=\"semrush\" class=\"wp-block-heading\">04 Bo\u00eete \u00e0 outils de visibilit\u00e9 IA de Semrush<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"0 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 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     <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">Non <\/span><span style=\"font-weight: 400\">essai gratuit<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>$99\/mois<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush est l'une des plus grandes plateformes de r\u00e9f\u00e9rencement naturel (SEO) du march\u00e9, proposant des outils de recherche de mots-cl\u00e9s, d'analyse de la concurrence, d'audit de sites, de cr\u00e9ation de contenu, et bien plus encore. Sa suite d'outils \u00ab AI Visibility Toolkit \u00bb vient compl\u00e9ter cet \u00e9cosyst\u00e8me existant en y ajoutant un suivi des recherches bas\u00e9 sur l'intelligence artificielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c'est bel et bien une bo\u00eete \u00e0 outils compl\u00e8te. Il existe des <strong>rapports sur la part de march\u00e9 (SOV), la concurrence, les signaux, le sentiment, les facteurs cl\u00e9s de performance et les opportunit\u00e9s<\/strong>, avec encore beaucoup de marge pour continuer \u00e0 creuser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai pris beaucoup de plaisir \u00e0 l'\u00e9tudier, car une grande partie de l'analyse est d\u00e9j\u00e0 structur\u00e9e pour vous : les principales lacunes, les atouts des concurrents, les facteurs influen\u00e7ant le sentiment et les prochaines \u00e9tapes sugg\u00e9r\u00e9es sont regroup\u00e9s en petites sections faciles \u00e0 parcourir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'appuie \u00e9galement largement sur l'intelligence artificielle, ce qui vous permet de recevoir r\u00e9guli\u00e8rement de petits r\u00e9sum\u00e9s et des recommandations au fur et \u00e0 mesure que vous parcourez les rapports. Cela facilite grandement l'identification de vos points faibles, la compr\u00e9hension des raisons de ces faiblesses et la d\u00e9termination des prochaines actions \u00e0 mener.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Principaux moteurs de l'activit\u00e9<\/strong> \u2013 C'\u00e9tait l'un de mes rapports pr\u00e9f\u00e9r\u00e9s. Semrush regroupe les mention par th\u00e8me li\u00e9 \u00e0 votre secteur d'activit\u00e9 et montre comment vos share of voice \u00e9voluent pour chacun d'entre eux.<\/li>\n\n\n\n<li><strong>Analyse comparative 1:1<\/strong> \u2013 outre la comparaison globale, vous pouvez consulter des rapports sp\u00e9cifiques \u00e0 chaque concurrent et comparer les indicateurs share of voice et le sentiment pour les m\u00eames invites.<\/li>\n\n\n\n<li><strong>Opportunit\u00e9s strat\u00e9giques li\u00e9es \u00e0 l'IA<\/strong> \u2013 Semrush transforme les lacunes en mati\u00e8re de visibilit\u00e9 en recommandations concr\u00e8tes et les regroupe en opportunit\u00e9s \u00e0 court, moyen et long terme, afin que vous puissiez identifier les domaines dans lesquels il est le plus r\u00e9aliste d'am\u00e9liorer votre part de voix (SOV).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, le mode IA de Google, les aper\u00e7us IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b1f3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b1f3e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg\" alt=\"Tableau de bord Semrush\" class=\"wp-image-185325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg 1194w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-1140x568.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-90x45.jpg 90w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aper\u00e7u des performances de la marque Semrush<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un compl\u00e9ment naturel pour les \u00e9quipes qui utilisent d\u00e9j\u00e0 Semrush pour le r\u00e9f\u00e9rencement naturel<\/li>\n\n\n\n<li>De nombreuses recommandations bas\u00e9es sur l'IA<\/li>\n\n\n\n<li>Suivi quotidien des indicateurs pour v\u00e9rifier si vos optimisations ont un impact r\u00e9el<\/li>\n\n\n\n<li>L'audit de site par recherche IA met en \u00e9vidence des probl\u00e8mes d'indexabilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il n'y a pas de p\u00e9riode d'essai gratuite ; vous devez donc souscrire un abonnement payant pour tester la bo\u00eete \u00e0 outils.<\/li>\n\n\n\n<li>La tarification par utilisateur peut s'av\u00e9rer co\u00fbteuse pour les \u00e9quipes plus importantes<\/li>\n\n\n\n<li>Si vous n'utilisez pas encore Semrush, vous trouverez dans cette liste d'autres outils autonomes plus abordables.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush est sans conteste le choix le plus \u00e9vident pour les \u00e9quipes qui l'utilisent d\u00e9j\u00e0 dans le cadre de leurs activit\u00e9s de r\u00e9f\u00e9rencement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez <strong>rapprochez davantage vos activit\u00e9s de recherche courantes et vos analyses de visibilit\u00e9 bas\u00e9es sur l'IA<\/strong>, plut\u00f4t que de devoir passer d'une plateforme \u00e0 l'autre chaque fois que vous souhaitez consulter le SOV.<\/p>\n\n\n\n<h3 id=\"otterly-ai\" class=\"wp-block-heading\">05 Otterly.AI<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">54<\/span> avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 jours<\/strong> Essai gratuit<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>29 \u20ac par mois<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Otterly.AI est un outil que les agences vont adorer. Il convient parfaitement aux professionnels du marketing ind\u00e9pendants et aux \u00e9quipes internes, mais la configuration d\u00e9di\u00e9e aux agences offre quelques fonctionnalit\u00e9s suppl\u00e9mentaires qui peuvent grandement faciliter le travail avec les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'agence, vous b\u00e9n\u00e9ficiez de <strong>des espaces de travail distincts pour chaque client, des \u00ab Pitch Workspaces \u00bb permettant de r\u00e9aliser des audits avant la signature d'un contrat avec un prospect, ainsi que des rapports Looker Studio personnalis\u00e9s \u00e0 l'image de votre marque<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il y en a pour tous les go\u00fbts : mises \u00e0 jour quotidiennes du SOV, analyse des sentiments au niveau des prompts, tendances en mati\u00e8re de citations, recherche sur les prompts et suivi des publicit\u00e9s ChatGPT, et ce, quel que soit le forfait choisi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Aper\u00e7u du sentiment<\/strong> \u2013 chaque suggestion est accompagn\u00e9e d\u2019un indicateur de ton, ce qui vous permet de passer rapidement en revue votre <a href=\"https:\/\/brand24.com\/blog\/fr\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\">IA mentions<\/a> et de visualiser imm\u00e9diatement le contexte qui les entoure. La plupart des outils que j'ai test\u00e9s vous obligent \u00e0 ouvrir un rapport de sentiment distinct pour cela.<\/li>\n\n\n\n<li><strong>\u00c9volution de la couverture th\u00e9matique au fil du temps<\/strong> \u2013 suivez la fr\u00e9quence \u00e0 laquelle votre site web et les domaines de vos concurrents sont cit\u00e9s dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA, et constatez si cette pr\u00e9sence augmente ou diminue.<\/li>\n\n\n\n<li><strong>Recherche sur les prompts d'IA<\/strong> \u2013 Otterly permet de transformer les mots-cl\u00e9s SEO en requ\u00eates dignes d'int\u00e9r\u00eat, tandis que Query Fan-Out pr\u00e9sente les recherches associ\u00e9es qu'un moteur d'IA pourrait g\u00e9n\u00e9rer \u00e0 partir d'une seule requ\u00eate.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Claude, Perplexity, Copilot, le mode IA de Google, les r\u00e9sum\u00e9s IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b3843&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b3843\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg\" alt=\"Tableau de bord OtterlyAI\" class=\"wp-image-185327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Otterly.AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une recherche approfondie et rapide pour \u00e9largir votre ensemble de suivi<\/li>\n\n\n\n<li>Content Checker signale les probl\u00e8mes de contenu et les dysfonctionnements techniques susceptibles de nuire \u00e0 la visibilit\u00e9<\/li>\n\n\n\n<li>Acc\u00e8s \u00e0 l'API, au MCP et \u00e0 Looker Studio dans les formules sup\u00e9rieures<\/li>\n\n\n\n<li>Suivi localis\u00e9 dans plus de 65 pays<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La formule Lite la moins ch\u00e8re ne comprend que 15 invites, et vous ne pouvez pas acheter le suppl\u00e9ment \u00ab +100 invites \u00bb \u00e0 moins de passer \u00e0 la formule Standard ou Premium.<\/li>\n\n\n\n<li>Les fonctionnalit\u00e9s Gemini, Claude et le mode IA de Google entra\u00eenent un suppl\u00e9ment sur tous les forfaits en libre-service.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme je l'ai mentionn\u00e9 (mentioned), Otterly.AI est sans doute la solution la mieux adapt\u00e9e aux agences gr\u00e2ce \u00e0 ses espaces de travail d\u00e9di\u00e9s aux clients, ses audits de propositions commerciales et ses rapports personnalis\u00e9s \u00e0 l'image de la marque.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais cet outil a \u00e9galement beaucoup \u00e0 offrir aux \u00e9quipes internes et aux professionnels du marketing ind\u00e9pendants. J'ai appr\u00e9ci\u00e9 de l'utiliser, et pourtant je ne travaille absolument pas en agence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi du SOV est fiable, mais le <strong>espaces de travail, mises \u00e0 jour quotidiennes, sentiment au niveau des invites et nombre de consultations des citations<\/strong> sont ce qui rend cet outil v\u00e9ritablement utile d\u00e8s lors que le suivi des recherches par IA s'int\u00e8gre pleinement \u00e0 votre flux de travail.<\/p>\n\n\n\n<h3 id=\"similarweb\" class=\"wp-block-heading\">06 Similarweb<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 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5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,187<\/span>\u00a0avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 jours<\/strong> Essai gratuit<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>$99\/mois<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Similarweb adopte une approche l\u00e9g\u00e8rement diff\u00e9rente de celle d'AI share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de calculer votre score uniquement par rapport \u00e0 un groupe de concurrents que vous choisissez vous-m\u00eame, <strong>La statistique \u00ab Marque Mention \u00bb passe en revue toutes les marques mentionn\u00e9es dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA au sein des th\u00e8mes que vous suivez<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous offre une vision plus large du paysage concurrentiel et peut vous permettre de mettre en \u00e9vidence des marques que vous n'aviez pas pens\u00e9 \u00e0 ajouter \u00e0 la liste de vos concurrents au d\u00e9part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Marque Mention Partager<\/strong> \u2013 votre score est calcul\u00e9 par rapport \u00e0 l'ensemble des marques mentioned pr\u00e9sentes dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA sur les sujets que vous suivez, et non pas uniquement par rapport aux concurrents que vous avez s\u00e9lectionn\u00e9s manuellement.<\/li>\n\n\n\n<li><strong>Identification automatique des concurrents<\/strong> \u2013 comme le d\u00e9nominateur ne se limite pas \u00e0 une liste fixe de concurrents, vous pouvez rep\u00e9rer les nouvelles marques qui gagnent en visibilit\u00e9 avant m\u00eame qu'elles ne deviennent des concurrents \u00e9vidents.<\/li>\n\n\n\n<li><strong>Comparaison des sentiments<\/strong> \u2013 vous pouvez comparer les scores de sentiment entre les marques de la m\u00eame mani\u00e8re qu\u2019avec l\u2019indicateur Share of Voice, ce qui apporte un contexte utile lorsque deux marques affichent des scores mention \u00e0 des taux similaires.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: ChatGPT, Gemini, Perplexity, mode IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b50f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b50f9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg\" alt=\"Tableau de bord Similarweb\" class=\"wp-image-185328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-300x134.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-248x111.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-90x40.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord Similarweb<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une m\u00e9thodologie SOV \u00e9largie offrant une vision globale du paysage concurrentiel<\/li>\n\n\n\n<li>Cela peut vous permettre de rep\u00e9rer des concurrents \u00e9mergents que vous auriez autrement omis de suivre<\/li>\n\n\n\n<li>Il est possible de comparer le sentiment entre les marques, parall\u00e8lement \u00e0 leur visibilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La disponibilit\u00e9 de la plateforme d'IA varie selon les r\u00e9gions, et sa couverture est particuli\u00e8rement limit\u00e9e aux \u00c9tats-Unis.<\/li>\n\n\n\n<li>La configuration prend plus de temps qu'avec certains des outils les plus l\u00e9gers de cette liste<\/li>\n\n\n\n<li>Les donn\u00e9es historiques sont limit\u00e9es pour les plans inf\u00e9rieurs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Similarweb est l\u2019outil que je choisirais si vous accordez beaucoup d\u2019importance \u00e0 la mani\u00e8re dont le chiffre SOV est calcul\u00e9. Son d\u00e9nominateur plus large rend le score plus difficile \u00e0 gonfler en s\u00e9lectionnant un ensemble de concurrents trop restreint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela en fait \u00e9galement <strong>utile pour la veille concurrentielle<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne vous contentez pas de v\u00e9rifier si vous devancez les marques que vous connaissez d\u00e9j\u00e0. Vous pouvez voir qui se d\u00e9marque dans l'ensemble de la cat\u00e9gorie et rep\u00e9rer les nouveaux concurrents d\u00e8s qu'ils commencent \u00e0 gagner du terrain.<\/p>\n\n\n\n<h3 id=\"amplitude\" class=\"wp-block-heading\">07 Amplitude<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 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0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">3,865<\/span>avis)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Plan gratuit<\/strong> disponible<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Sur mesure<\/strong> tarification<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude est surtout connue comme une plateforme d\u00e9di\u00e9e aux produits et \u00e0 l'analyse num\u00e9rique, proposant des outils pour les entonnoirs de conversion, les parcours clients, les cohortes et la relecture de sessions. Ses fonctionnalit\u00e9s \u00ab AI Visibility \u00bb int\u00e8grent les donn\u00e9es de recherche g\u00e9n\u00e9r\u00e9es par l'IA dans ce m\u00eame environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela le distingue nettement des autres outils pr\u00e9sent\u00e9s ici.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de consid\u00e9rer le SOV comme l'indicateur final, <strong>Amplitude vous permet de d\u00e9terminer si une visibilit\u00e9 accrue de l\u2019IA s\u2019accompagne d\u2019une augmentation du trafic provenant de l\u2019IA.<\/strong>, de meilleurs taux de conversion ou un chiffre d'affaires plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Caract\u00e9ristiques principales<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>\u00c9tablir un lien entre le SOV et les r\u00e9sultats commerciaux<\/strong> \u2013 Mettez en place un entonnoir de conversion qui commence par les sessions g\u00e9n\u00e9r\u00e9es par l\u2019IA via ChatGPT, suit les utilisateurs tout au long du processus d\u2019inscription ou de demande de d\u00e9monstration, et attribue le chiffre d\u2019affaires aux invites dans lesquelles votre marque est apparue.<\/li>\n\n\n\n<li><strong>Suivre les visiteurs provenant de l'IA<\/strong> \u2013 d\u00e9couvrez comment se comportent les visiteurs provenant d'une recherche assist\u00e9e par IA une fois qu'ils arrivent sur votre site, notamment les parcours qu'ils empruntent et les pages o\u00f9 ils quittent le site.<\/li>\n\n\n\n<li><strong>Replay de session pour le trafic IA<\/strong> \u2013 visionnez des sessions r\u00e9elles de visiteurs redirig\u00e9s par l'IA pour comprendre comment ils interagissent avec votre site web ou votre application.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateformes d'IA couvertes<\/strong>: Pr\u00e9sentations de ChatGPT et de l'IA de Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b6b9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b6b9d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"514\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg\" alt=\"Tableau de bord \u00ab Visibilit\u00e9 \u00bb d&#039;Amplitude AI\" class=\"wp-image-185329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau de bord \u00ab Visibilit\u00e9 \u00bb d'Amplitude AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pour<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relie directement la part de voix (SOV) de l'IA au trafic g\u00e9n\u00e9r\u00e9 par l'IA, aux conversions et au chiffre d'affaires<\/li>\n\n\n\n<li>Les outils d'exp\u00e9rimentation vous permettent de tester l'impact des modifications apport\u00e9es au contenu sur la visibilit\u00e9 et les performances<\/li>\n\n\n\n<li>Allie la visibilit\u00e9 offerte par l'IA \u00e0 l'analyse des produits et des comportements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Cons<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ne concerne que les pr\u00e9sentations de ChatGPT et de Google AI<\/li>\n\n\n\n<li>Une configuration plus complexe que celle des outils SOV sp\u00e9cialis\u00e9s<\/li>\n\n\n\n<li>Cela peut s'av\u00e9rer superflu si vous n'avez pas d\u00e9j\u00e0 besoin des fonctionnalit\u00e9s d'analyse plus \u00e9tendues d'Amplitude.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amplitude ne serait pas mon premier choix si votre objectif principal \u00e9tait simplement de comparer le SOV sur plusieurs plateformes d'IA. Comme l'outil ne couvre que deux chatbots, vous passez \u00e0 c\u00f4t\u00e9 d'une grande partie du tableau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais si vous utilisez d\u00e9j\u00e0 Amplitude, ou si vous souhaitez d\u00e9montrer la valeur ajout\u00e9e de la visibilit\u00e9 offerte par l'IA au-del\u00e0 du simple score, cela devient bien plus int\u00e9ressant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00catre capable de <strong>\u00e9tablir un lien entre l'\u00e9volution du SOV et le trafic, les conversions et le chiffre d'affaires<\/strong> vous offre quelque chose que la plupart des trackers sp\u00e9cialis\u00e9s de cette liste ne peuvent pas vous offrir.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Am\u00e9liorez votre visibilit\u00e9 dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l'IA !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to-improve-ai-sov\" class=\"wp-block-heading\">Comment am\u00e9liorer votre SOV en mati\u00e8re d'IA ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment exploiter toutes ces donn\u00e9es ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les requ\u00eates que vous suivez, les positions de vos concurrents, les mentions et les sources peuvent toutes vous orienter vers les domaines o\u00f9 vous avez les meilleures chances de gagner en visibilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons \u00e9galement pu constater que cela fonctionnait dans la pratique. Dans notre <a href=\"https:\/\/brand24.com\/blog\/fr\/etude-de-cas-viessmann\/\" target=\"_blank\" rel=\"noopener\">\u00c9tude de cas Viessmann<\/a>, l'\u00e9quipe s'est appuy\u00e9e sur les donn\u00e9es de Chatbeat pour orienter sa strat\u00e9gie en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO), de contenu et de relations avec les \u00e9diteurs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l'espace de quatre mois, leur <strong>Le nombre de share of voice pour les th\u00e8mes pertinents est pass\u00e9 d'environ 18-19% \u00e0 29%<\/strong>, tandis que la position m\u00e9diane est pass\u00e9e de #2 \u00e0 #1 et que le \u00ab Brand Score \u00bb a progress\u00e9 de 6 points de pourcentage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mettre cela en perspective, le rapport \u00ab State of AI Search 2026 \u00bb d\u2019AthenaHQ a r\u00e9v\u00e9l\u00e9 que <strong>Les grandes marques affichent une moyenne d'environ 33,61 TP47T AI share of voice<\/strong>, tandis que les marques class\u00e9es en deuxi\u00e8me et troisi\u00e8me position affichent respectivement une moyenne de 19,51 TP47T et 13,31 TP47T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si les r\u00e9sultats des tests de performance ne sont pas directement comparables d'un ensemble de donn\u00e9es \u00e0 l'autre, le r\u00e9sultat obtenu par le mod\u00e8le 29% de Viessmann est \u00e9tonnamment proche de la moyenne de 33,6% enregistr\u00e9e par les leaders de la cat\u00e9gorie.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b780a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b780a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"601\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg\" alt=\"Les r\u00e9sultats de Viessmann en mati\u00e8re de visibilit\u00e9 de l&#039;IA sur Chatbeat\" class=\"wp-image-185334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-300x158.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-90x47.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">R\u00e9sultats actuels de Viessmann en mati\u00e8re de visibilit\u00e9 sur l'IA dans Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, quels changements ont-ils apport\u00e9s, et que pouvez-vous en tirer pour am\u00e9liorer votre propre SOV en mati\u00e8re d'IA ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analysons cela en d\u00e9tail.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Commencez par les exercices o\u00f9 vous avez des difficult\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par l\u00e0 o\u00f9 le probl\u00e8me est \u00e9vident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passez en revue vos messages publicitaires suivis et comparez vos positions, votre part de voix (SOV) et les performances de vos concurrents. <strong>Les requ\u00eates \u00e0 forte intention pour lesquelles vos concurrents apparaissent syst\u00e9matiquement avant vous devraient rapidement remonter en t\u00eate de liste.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, privil\u00e9giez les invites dans lesquelles :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos concurrents sont r\u00e9guli\u00e8rement recommand\u00e9s, contrairement \u00e0 vous<\/li>\n\n\n\n<li>Votre position est nettement inf\u00e9rieure \u00e0 la leur<\/li>\n\n\n\n<li>Ce sujet est \u00e9troitement li\u00e9 \u00e0 une d\u00e9cision d'achat<\/li>\n\n\n\n<li>Votre visibilit\u00e9 n'a cess\u00e9 de diminuer au fil du temps<\/li>\n<\/ul>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Examinez l'invite et cherchez \u00e0 comprendre le \u201c pourquoi \u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s que vous rep\u00e9rez une consigne peu convaincante, examinez-la de pr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des outils comme Chatbeat vous permettent de <strong>aller au-del\u00e0 du score SOV global et examiner les donn\u00e9es sous-jacentes \u00e0 chaque consigne<\/strong>, y compris les sources auxquelles l'IA a recours pour \u00e9laborer ses r\u00e9ponses.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b8219&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b8219\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg\" alt=\"Aper\u00e7u des invites dans Chatbeat\" class=\"wp-image-185353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aper\u00e7u des invites dans Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que les choses deviennent int\u00e9ressantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre que l'IA continue de recommander un concurrent parce que les sources auxquelles elle se fie lui attribuent un meilleur classement. Peut-\u00eatre qu'elle puise directement dans le site web de votre concurrent. Ou peut-\u00eatre existe-t-il tout un ensemble de questions connexes que votre contenu ne couvre pas encore.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Cherchez les sources que les mod\u00e8les d'IA ne cessent de citer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eatez une attention particuli\u00e8re aux sources qui se cachent derri\u00e8re ces consignes peu convaincantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les plateformes d'IA consultent r\u00e9guli\u00e8rement un site tiers qui parle longuement de vos concurrents mais qui ne vous mentionne pratiquement jamais, <strong>Se rendre sur ce site peut \u00eatre un moyen tr\u00e8s direct de modifier les informations qui leur sont accessibles.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon la source, cela peut signifier :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00catre inclus dans un comparatif ou un classement existant<\/strong>: contactez le r\u00e9dacteur en chef en lui envoyant un bref message expliquant ce qui a chang\u00e9 concernant votre produit depuis la publication de l'article.<\/li>\n\n\n\n<li><strong>Commentaires d'experts sur le lancer<\/strong>: recherchez des articles dans lesquels l'auteur cite des acteurs du secteur et proposez un point de vue pr\u00e9cis, \u00e9tay\u00e9 par des donn\u00e9es, que vous pourriez y apporter.<\/li>\n\n\n\n<li><strong>Proposer un article<\/strong>: recherchez des sites comportant une page \u201c \u00c9crivez pour nous \u201d ou des consignes \u00e0 l'intention des contributeurs.<\/li>\n\n\n\n<li><strong>Obtenir un avis ou un produit mention<\/strong>: envoyez le produit \u00e0 l'\u00e9quipe de test de la publication en lui fournissant un cas d'utilisation clair qu'elle pourra tester.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pr\u00e9cis\u00e9ment ce type d'opportunit\u00e9 que Viessmann a identifi\u00e9. Son analyse des citations a permis de mettre en \u00e9vidence des sites web fr\u00e9quemment cit\u00e9s par les mod\u00e8les d'IA, mais qui n'\u00e9taient jusqu'alors pas dans le champ de vision de l'\u00e9quipe en mati\u00e8re d'actualit\u00e9s du secteur. Ces sources sont alors devenues des cibles privil\u00e9gi\u00e9es pour ses activit\u00e9s \u00e9ditoriales et de relations publiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si la source se trouvait justement sur le domaine de votre concurrent ? Eh bien, le demander gentiment ne servira probablement pas \u00e0 grand-chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est le moment pour vous de vous constituer une source d'information plus solide.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Proposer \u00e0 l'IA une meilleure page \u00e0 citer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Parfois, l'am\u00e9lioration du SOV en mati\u00e8re d'IA ressemble \u00e9trangement au bon vieux r\u00e9f\u00e9rencement naturel. C'est dr\u00f4le comme \u00e7a arrive sans cesse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ce sont les pages des concurrents qui obtiennent le plus de citations, analysez la page de votre site qui devrait leur faire concurrence. Comparez les deux c\u00f4te \u00e0 c\u00f4te et identifiez les lacunes sp\u00e9cifiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e9rifiez que votre page r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 la consigne donn\u00e9e, et pas seulement au sujet g\u00e9n\u00e9ral.<\/li>\n\n\n\n<li>Comparez la profondeur et la structure des deux pages<\/li>\n\n\n\n<li>Ajoutez des titres clairs et des r\u00e9ponses concises que l'IA peut facilement comprendre<\/li>\n\n\n\n<li>Recherchez les \u00e9l\u00e9ments manquants, tels que les rep\u00e8res, les comparaisons, les avis d'experts ou les travaux de recherche originaux<\/li>\n\n\n\n<li>V\u00e9rifiez si le concurrent utilise des formats utiles que vous n'utilisez pas, tels que des tableaux comparatifs de prix ou de fonctionnalit\u00e9s<\/li>\n\n\n\n<li>Renforcer les liens internes, les liens entrants et l'autorit\u00e9 th\u00e9matique de la page<\/li>\n\n\n\n<li>V\u00e9rifiez \u00e0 nouveau la suggestion apr\u00e8s avoir apport\u00e9 des modifications pour voir si la r\u00e9f\u00e9rence change<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Viessmann a adopt\u00e9 une approche similaire alliant r\u00e9f\u00e9rencement naturel (SEO) et intelligence artificielle (IA) : <strong>Les donn\u00e9es de recherche traditionnelles indiquaient o\u00f9 se situait la demande, tandis que les donn\u00e9es de visibilit\u00e9 issues de l'IA r\u00e9v\u00e9laient quels mod\u00e8les apportaient des r\u00e9ponses, formulaient des recommandations et citaient des sources.<\/strong>. Les sujets qui semblaient prometteurs pour les deux parties ont \u00e9t\u00e9 trait\u00e9s en priorit\u00e9.<\/p>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05 Utilisez les requ\u00eates en \u00e9ventail pour identifier vos prochaines opportunit\u00e9s de contenu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'indice que vous suivez ne refl\u00e8te que rarement toute la r\u00e9alit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les syst\u00e8mes de recherche bas\u00e9s sur l'IA peuvent d\u00e9composer une question en plusieurs requ\u00eates connexes afin de recueillir suffisamment d'informations pour y r\u00e9pondre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre outil de suivi affiche ces requ\u00eates, <strong>les utiliser comme source suppl\u00e9mentaire pour la recherche de contenu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons que votre prompt principal, suivi de pr\u00e8s, corresponde bien \u00e0 une page d'accueil ou \u00e0 une page pilier. Les requ\u00eates d\u00e9riv\u00e9es qui en d\u00e9coulent pourraient r\u00e9v\u00e9ler des questions plus sp\u00e9cifiques concernant les tarifs, les alternatives, les fonctionnalit\u00e9s, les comparaisons, les cas d'utilisation ou les avis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, si votre requ\u00eate principale est \u201c meilleurs outils de gestion de projet pour les agences \u201d, les requ\u00eates d\u00e9riv\u00e9es pourraient inclure \u201c tarifs des outils de gestion de projet pour les petites agences \u201d ou \u2018 outils de gestion de projet dot\u00e9s d'un portail client \u201c.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b0550b8e20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b0550b8e20\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg\" alt=\"Requ\u00eates en \u00e9ventail et expressions les plus fr\u00e9quentes dans Chatbeat\" class=\"wp-image-185354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Requ\u00eates en \u00e9ventail et expressions les plus fr\u00e9quentes dans Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Certains m\u00e9riteraient peut-\u00eatre un nouvel article de blog. D'autres pourraient trouver leur place dans une rubrique d'une page existante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et n'oubliez pas les anciens contenus. <strong>Le fait de mettre \u00e0 jour r\u00e9guli\u00e8rement les pages concern\u00e9es peut contribuer \u00e0 \u00e9viter la perte de r\u00e9f\u00e9rencement \u00e0 mesure qu'elles vieillissent.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif n'est pas de publier une page pour chaque requ\u00eate que vous trouvez. Il s'agit plut\u00f4t d'identifier des sujets compl\u00e9mentaires utiles qui peuvent renforcer votre expertise autour du th\u00e8me principal et fournir aux syst\u00e8mes d'IA du contenu plus pertinent \u00e0 citer.<\/p>\n\n\n\n<h3 id=\"id06\" class=\"wp-block-heading\">06 Continuez \u00e0 suivre les m\u00eames indications et voyez ce qui se passe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Et puis vient la partie la plus glamour : recommencer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conservez un ensemble de base stable de consignes importantes et <strong>observez les r\u00e9sultats de vos changements en mati\u00e8re de r\u00e9f\u00e9rencement, de contenu et de relations publiques<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un message d'invite s'am\u00e9liore, identifiez ce qui a chang\u00e9 et partez de l\u00e0. Si rien ne bouge, essayez autre chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que r\u00e9side la v\u00e9ritable valeur du suivi de l'IA share of voice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre score vous indique o\u00f9 vous en \u00eates. Les consignes, les concurrents, les sources et les classements qui se cachent derri\u00e8re vous indiquent la voie \u00e0 suivre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et d\u00e8s que vous commencez \u00e0 l'utiliser de cette mani\u00e8re, l'AI SOV perd largement de son importance en tant qu'indicateur pour devenir davantage un <strong>cycle continu de retour d'information sur le r\u00e9f\u00e9rencement naturel, le contenu et les relations publiques<\/strong>.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Pour moi, l\u2019un des aspects les plus importants du suivi de la visibilit\u00e9 via l\u2019IA, c\u2019est la coh\u00e9rence. Disposer d\u2019un ensemble coh\u00e9rent de consignes et d\u2019indicateurs de suivi, comme le \u00ab Brand Score \u00bb et le \u00ab Share of Voice \u00bb, m\u2019aide \u00e0 identifier ce qui \u00e9volue r\u00e9ellement au fil du temps et \u00e0 d\u00e9terminer si les changements que nous apportons ont un impact. Je ne veux pas simplement savoir si le score a augment\u00e9 ou diminu\u00e9. Je veux comprendre ce qui a \u00e9volu\u00e9 et pourquoi.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Agata Bernatek - autrice du blog Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-159x159.jpg 159w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Agata Bernatek                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/agata-bernatek\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Sp\u00e9cialiste SEO junior chez Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'indicateur AI share of voice est tr\u00e8s utile, car il apporte un \u00e9l\u00e9ment que la visibilit\u00e9 standard sur l'IA ne fournit pas : le contexte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ainsi d\u00e9terminer si votre marque reste dans la course face \u00e0 la concurrence, identifier les crit\u00e8res qui font baisser votre score et rep\u00e9rer les principaux points faibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'essentiel est de ne pas trop s'attacher au pourcentage en lui-m\u00eame. <strong>Ventiler les donn\u00e9es par th\u00e8me, plateforme, concurrent, position et source<\/strong>. Regardez d'autres <a href=\"https:\/\/brand24.com\/blog\/fr\/metriques-de-lia\/\" target=\"_blank\" rel=\"noopener\">Mesures de l'IA<\/a>, notamment les avis et les citations. C'est g\u00e9n\u00e9ralement l\u00e0 qu'on trouve les informations utiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre SOV est faible, servez-vous de ces signaux pour d\u00e9cider de la marche \u00e0 suivre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>am\u00e9liorer les pages qui devraient \u00eatre les plus performantes,&nbsp;<\/li>\n\n\n\n<li>aborder les questions connexes sur lesquelles porte la r\u00e9ponse g\u00e9n\u00e9r\u00e9e par l'IA,&nbsp;<\/li>\n\n\n\n<li>renforcer votre cr\u00e9dibilit\u00e9 sur ce sujet,&nbsp;<\/li>\n\n\n\n<li>et examinez les sources tierces auxquelles l'IA accorde d\u00e9j\u00e0 sa confiance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alors oui, suivez l'\u00e9volution de ce chiffre. Mais ne vous arr\u00eatez pas l\u00e0.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Suivez votre SOV IA sur toutes les plateformes !<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Commencez l'essai !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment suivre l'indicateur share of voice dans le cadre d'une recherche sur l'IA ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Commencez par dresser une liste de questions que votre public est susceptible de poser aux outils d'IA, telles que des comparaisons de produits, des recommandations et des questions li\u00e9es \u00e0 des cat\u00e9gories sp\u00e9cifiques. Ensuite, mesurez la fr\u00e9quence \u00e0 laquelle votre marque appara\u00eet par rapport \u00e0 celle de vos concurrents sur des plateformes telles que ChatGPT, Gemini et Claude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez le faire manuellement, mais un outil de suivi de l'IA facilite consid\u00e9rablement la r\u00e9ex\u00e9cution des m\u00eames requ\u00eates et la comparaison des r\u00e9sultats au fil du temps. Veillez \u00e0 ce que vos requ\u00eates principales et votre ensemble de concurrents restent coh\u00e9rents afin de pouvoir suivre plus facilement l'\u00e9volution de votre part de voix (SOV) en mati\u00e8re d'IA.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">\u00c0 quelle fr\u00e9quence faut-il mesurer l'AI share of voice ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">L'AI SOV peut varier consid\u00e9rablement en l'espace de quelques jours en raison des modifications apport\u00e9es au contenu ; il est donc judicieux de le surveiller de pr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un contr\u00f4le approfondi mensuel constitue un bon point de r\u00e9f\u00e9rence, en particulier apr\u00e8s avoir apport\u00e9 des modifications \u00e0 votre contenu ou \u00e0 votre strat\u00e9gie de visibilit\u00e9 bas\u00e9e sur l'IA, car cela vous laisse le temps de v\u00e9rifier si ces changements portent leurs fruits. Entre-temps, effectuez des contr\u00f4les hebdomadaires ou bihebdomadaires afin de surveiller les pics ou baisses soudains, ainsi que les nouvelles tendances.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels indicateurs permettent de mesurer l'efficacit\u00e9 de la strat\u00e9gie share of voice ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">L'indicateur AI share of voice est la r\u00e9f\u00e9rence principale, mais il est plus efficace lorsqu'il est associ\u00e9 \u00e0 d'autres indicateurs. Tenez compte de votre position moyenne, de la visibilit\u00e9 au niveau des prompts, du sentiment, des citations, de la qualit\u00e9 des sources, des performances de vos concurrents et du trafic provenant de l'IA, lorsque ces donn\u00e9es sont disponibles.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Comment comparer les outils IA share of voice ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Comparez-les en fonction des crit\u00e8res qui d\u00e9termineront votre suivi au quotidien : quelles plateformes d'IA elles prennent en charge, combien de messages vous pouvez surveiller, quelles donn\u00e9es sur la concurrence et les mentions elles fournissent, si elles analysent le sentiment et dans quelle mesure leurs rapports sont flexibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement utile de se renseigner sur les tarifs et les int\u00e9grations, surtout si vous souhaitez relier les donn\u00e9es de visibilit\u00e9 issues de l'IA au reste de votre pile marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quels sont les meilleurs outils IA share of voice ?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Parmi les meilleurs outils permettant de mesurer le share of voice dans le domaine de la recherche IA en 2026, on peut citer Chatbeat, Profound, AthenaHQ, Semrush AI Visibility Toolkit, Otterly.AI, Similarweb et Amplitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chacune de ces solutions mesure la visibilit\u00e9 de l'IA de mani\u00e8re l\u00e9g\u00e8rement diff\u00e9rente ; le choix le plus appropri\u00e9 d\u00e9pendra donc du nombre de prompts et de plateformes que vous souhaitez suivre, de votre budget, ainsi que de vos besoins \u00e9ventuels en mati\u00e8re de fonctionnalit\u00e9s telles que l'analyse des citations, le suivi des sentiments ou l'analyse du trafic g\u00e9n\u00e9r\u00e9 par l'IA.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment mesurer l'AI share of voice en 2026. Comparez les meilleurs outils de suivi, surveillez vos concurrents et am\u00e9liorez la visibilit\u00e9 de votre marque dans les recherches bas\u00e9es sur l'IA.<\/p>","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-185247","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to know how visible your brand is in AI search? 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