{"id":185926,"date":"2026-10-06T14:37:36","date_gmt":"2026-10-06T12:37:36","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185926"},"modified":"2026-11-06T14:38:11","modified_gmt":"2026-11-06T13:38:11","slug":"surveillance-des-threads","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/fr\/threads-monitoring\/","title":{"rendered":"Nouveaut\u00e9 dans la version Brand24 : surveillance des threads"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Suivez les publications et les r\u00e9ponses sur les fils de discussion publics concernant votre marque, vos concurrents ou vos campagnes, parall\u00e8lement \u00e0 vos autres activit\u00e9s de mention en ligne.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee96104e6aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee96104e6aa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg\" alt=\"Surveillance des threads dans Brand24\" class=\"wp-image-185933\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1.jpeg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1140x299.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-1536x403.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-300x79.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-248x65.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-1-90x24.jpeg 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Threads compte d\u00e9sormais 500 millions d'utilisateurs actifs par mois. Mais que se passe-t-il lorsque des conversations concernant votre marque s'y d\u00e9roulent et que votre syst\u00e8me de veille ne les d\u00e9tecte pas ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un client se plaint de votre produit dans une r\u00e9ponse au message d'un autre utilisateur. Quelqu'un recommande un concurrent lors d'une discussion sur votre secteur d'activit\u00e9. Des internautes partagent leurs avis sur votre derni\u00e8re campagne sans jamais mentionner votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces conversations peuvent vous en apprendre beaucoup sur ce que pense votre public. Mais si vous vous contentez de consulter vos notifications ou de parcourir manuellement Threads, vous risquez facilement de les manquer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C'est pourquoi nous lan\u00e7ons la fonctionnalit\u00e9 de surveillance des threads dans la version Brand24.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9sormais d\u00e9couvrir <strong>Messages des fils de discussion publics<\/strong> et <strong>r\u00e9ponses<\/strong> correspondant \u00e0 vos mots-cl\u00e9s surveill\u00e9s, <strong>analyser leur sentiment<\/strong>, et les consulter parall\u00e8lement aux mention provenant de vos autres sources en ligne. Aucune liste de mots-cl\u00e9s ni aucun projet de veille distincts ne sont n\u00e9cessaires.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aee96104f153&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aee96104f153\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png\" alt=\"Source des fils de discussion dans Brand24\" class=\"wp-image-185937\" style=\"aspect-ratio:1.7784835252084161;width:586px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-1140x641.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/11\/threads-sources.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source des fils de discussion dans Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principaux enseignements        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Quoi de neuf ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Brand24 prend d\u00e9sormais en charge la surveillance des fils de discussion, y compris les publications publiques et les r\u00e9ponses pertinentes contenant les mots-cl\u00e9s que vous suivez.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Pourquoi est-ce important ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">En juin 2026, Threads a atteint les 500 millions d'utilisateurs actifs par mois. En octobre, Threads a \u00e9t\u00e9 mentionn\u00e9 dans 15% des Brand24 d'appels commerciaux.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Que pouvez-vous suivre ? <\/p>\n                    <p class=\"acf-key-takeaways__text\">Marque mentions, r\u00e9clamations des clients, discussions des concurrents, r\u00e9actions aux campagnes et mots-cl\u00e9s du secteur.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Par o\u00f9 commencer ?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Connectez un compte Threads public et activez Threads dans les param\u00e8tres de votre projet. Brand24 utilise vos mots-cl\u00e9s existants.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi Threads est-il d\u00e9sormais essentiel pour votre marque ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Threads n'est pas simplement un espace de plus pour publier du contenu, mais c'est devenu un lieu suppl\u00e9mentaire o\u00f9 les gens <strong>parler des produits, comparer les marques et partager ses exp\u00e9riences.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En juin 2026, <a href=\"https:\/\/about.fb.com\/news\/2026\/06\/meta-launching-new-features-500-million-monthly-threads-users\/\">Meta a annonc\u00e9 avoir atteint les 500 millions d'utilisateurs actifs par mois<\/a>. Plus t\u00f4t cette ann\u00e9e-l\u00e0, <a href=\"https:\/\/techcrunch.com\/2026\/01\/18\/threads-edges-out-x-in-daily-mobile-users-new-data-shows\/\">Donn\u00e9es Similarweb rapport\u00e9es par TechCrunch<\/a> a r\u00e9v\u00e9l\u00e9 que Threads devan\u00e7ait X en termes d'utilisateurs quotidiens d'applications mobiles dans le monde : 141,5 millions contre 125 millions en janvier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela repr\u00e9sente donc une autre source importante de conversations potentiellement enrichissantes. Et <strong>Contrairement aux commentaires sous vos propres publications ou aux messages priv\u00e9s envoy\u00e9s via votre profil, bon nombre de ces discussions passent facilement inaper\u00e7ues.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un client potentiel peut demander des conseils sans citer le nom de votre marque. Quelqu'un peut d\u00e9crire un probl\u00e8me que votre produit permet de r\u00e9soudre. Ou encore, un client peut partager un commentaire n\u00e9gatif dans une r\u00e9ponse sous la publication d'une autre personne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne recevrez pas forc\u00e9ment de notification \u00e0 ce sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L'\u00e9coute sociale vous permet d'aller au-del\u00e0 des conversations qui vous sont directement adress\u00e9es pour d\u00e9couvrir les discussions publiques pertinentes concernant votre marque, vos concurrents et votre secteur d'activit\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de suivi des fils de discussion dans la version Brand24, vous pouvez ajouter ces conversations aux sources que vous suivez d\u00e9j\u00e0.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Ne manquez jamais une conversation sur Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"\">Inscrivez-vous !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Que peut-on faire avec la surveillance Threads ?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Rep\u00e9rer les r\u00e9clamations des clients dissimul\u00e9es dans les r\u00e9ponses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un client m\u00e9content pourrait se plaindre de votre produit dans les r\u00e9ponses \u00e0 la publication d'un autre utilisateur sur Threads. Sans mention ni r\u00e9f\u00e9rence directe \u00e0 votre compte, cette conversation risque fort de passer inaper\u00e7ue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'autres utilisateurs pourraient se joindre \u00e0 la discussion pour partager des exp\u00e9riences similaires ou recommander un concurrent. Au moment o\u00f9 quelqu'un vous signalera cette discussion, plusieurs personnes pourraient d\u00e9j\u00e0 y avoir pris part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 recherche vos mots-cl\u00e9s surveill\u00e9s dans le contenu public de Threads, y compris les r\u00e9ponses correspondantes renvoy\u00e9es par la recherche de Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il analyse \u00e9galement le ton des discussions, ce qui vous aide \u00e0 rep\u00e9rer les conversations n\u00e9gatives m\u00e9ritant d'\u00eatre examin\u00e9es de plus pr\u00e8s.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Essaie \u00e7a :<\/b> Surveillez le nom de votre marque, les noms courants de vos produits et les variantes orthographiques pertinentes. Passez en revue les fils de discussion n\u00e9gatifs mentions afin d'identifier les plaintes r\u00e9currentes et de d\u00e9terminer celles qui n\u00e9cessitent une r\u00e9ponse. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Suivre une actualit\u00e9 sur plusieurs plateformes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous le savons tous, un probl\u00e8me de r\u00e9putation ne se limite pas forc\u00e9ment \u00e0 l'endroit o\u00f9 il a pris naissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un client peut se plaindre sur Threads, quelqu\u2019un d\u2019autre aborde le sujet sur X, puis une publication sp\u00e9cialis\u00e9e en parle par la suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne surveillez qu'une seule source, vous ne disposez pas d'une vision compl\u00e8te de la situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque la fonctionnalit\u00e9 \u00ab Threads \u00bb est activ\u00e9e, les \u00e9l\u00e9ments mention correspondants apparaissent dans votre projet Brand24 existant, aux c\u00f4t\u00e9s de vos autres sources surveill\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet d'analyser plus facilement la mani\u00e8re dont un sujet est abord\u00e9 sur les diff\u00e9rentes plateformes et de d\u00e9terminer si le sentiment exprim\u00e9 varie d'une plateforme \u00e0 l'autre.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Essaie \u00e7a :<\/b> Lorsqu'une actualit\u00e9 sensible fait surface, filtrez les mentions par source et comparez les discussions sur Threads avec celles qui apparaissent ailleurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que les r\u00e9sultats de Threads d\u00e9pendent de la disponibilit\u00e9 de la fonction de recherche sur la plateforme ; le suivi ne garantit donc pas que toutes les publications publiques seront collect\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. D\u00e9couvrez comment le public r\u00e9agit \u00e0 vos campagnes et \u00e0 vos lancements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens peuvent parler de votre nouveau produit, le recommander \u00e0 d'autres, remettre en question son prix ou donner leur avis dans une conversation que vous n'avez pas lanc\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En surveillant le nom de votre campagne, celui de votre produit ou un hashtag caract\u00e9ristique, vous pourrez rep\u00e9rer certaines de ces r\u00e9actions sur Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et comme Brand24 int\u00e8gre les fils de discussion mention dans vos projets de surveillance existants, vous pouvez les examiner en m\u00eame temps que les autres sources que vous suivez.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Essaie \u00e7a :<\/b> Avant votre prochain lancement, ajoutez le nom de la campagne et les mots-cl\u00e9s pertinents relatifs aux produits \u00e0 votre projet Brand24. Une fois le lancement effectu\u00e9, filtrez les fils de discussion mention et analysez les commentaires et le sentiment qui s'en d\u00e9gagent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. D\u00e9couvrez ce que les gens disent de vos concurrents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients de vos concurrents peuvent vous apprendre beaucoup de choses ! Peut-\u00eatre r\u00e9clament-ils des fonctionnalit\u00e9s que votre produit propose d\u00e9j\u00e0 ? Ou bien mettent-ils en avant un aspect que votre positionnement ne met pas suffisamment en valeur ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En surveillant les noms de vos concurrents et les mots-cl\u00e9s pertinents li\u00e9s \u00e0 vos produits, vous pouvez trouver des discussions publiques correspondantes sur Threads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les \u00e9quipes marketing et produit B2B, ces \u00e9changes peuvent constituer une source d'informations utile pour les pages comparatives, les fiches argumentaires commerciales, le positionnement et la planification de contenu.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Essaie \u00e7a :<\/b> Suivez deux ou trois concurrents directs et passez en revue les fils de discussion mention que vous recueillez. Recherchez les questions r\u00e9currentes, les plaintes et les raisons pour lesquelles les internautes recommandent un produit plut\u00f4t qu'un autre. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles donn\u00e9es Brand24 collecte-t-il \u00e0 partir de Threads ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 analyse le contenu public de Threads \u00e0 la recherche de vos mots-cl\u00e9s surveill\u00e9s. Lorsque Threads renvoie une publication ou une r\u00e9ponse correspondant \u00e0 ces mots-cl\u00e9s, Brand24 peut la collecter sous la forme d'un mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les mention collect\u00e9s peuvent inclure le texte, le nom d'utilisateur de l'auteur, son profil et les liens vers ses publications, la date de publication, ainsi que l'indication pr\u00e9cisant si le mention est une r\u00e9ponse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction des informations mises \u00e0 disposition par Threads, des d\u00e9tails suppl\u00e9mentaires concernant l'auteur peuvent \u00e9galement \u00eatre inclus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand24 analyse le langage et le sentiment des mention collect\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Foire aux questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Le Brand24 peut-il surveiller les threads ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui. Brand24 surveille les publications et les r\u00e9ponses sur Threads qui correspondent aux mots-cl\u00e9s de vos projets. Vous pouvez les retrouver dans l'onglet Mentions, sous \u00ab Autres r\u00e9seaux sociaux \u00bb, accompagn\u00e9es d'une analyse des sentiments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ai-je besoin d'un compte professionnel Threads ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non. Un profil Threads public standard suffit. Un administrateur de compte Brand24 doit associer ce profil et autoriser l'int\u00e9gration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Puis-je suivre les conversations sur Threads concernant mes concurrents ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui. Ajoutez les noms de vos concurrents et les mots-cl\u00e9s pertinents li\u00e9s \u00e0 leurs produits \u00e0 vos projets de veille. Brand24 pourra alors collecter les publications et r\u00e9ponses publiques correspondantes renvoy\u00e9es par la recherche Threads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Est-ce que Brand24 rassemble toutes les r\u00e9ponses d'un message publi\u00e9 sur Threads ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non. Brand24 permet de collecter les r\u00e9ponses contenant le mot-cl\u00e9 que vous surveillez et qui apparaissent dans les r\u00e9sultats de recherche de Threads. Il ne r\u00e9cup\u00e8re pas automatiquement l'int\u00e9gralit\u00e9 d'un fil de discussion.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Ne manquez jamais une conversation sur Threads<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=585\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inscrivez-vous !<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ajoutez des filets \u00e0 votre social listening<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos clients ne limitent pas leurs \u00e9changes aux plateformes que vous surveillez d\u00e9j\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et lorsque des discussions pertinentes ont lieu en dehors de vos sources de veille habituelles, vous risquez de passer \u00e0 c\u00f4t\u00e9 de retours d'exp\u00e9rience, d'informations sur la concurrence et d'occasions de comprendre les besoins de votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de suivi des fils de discussion dans Brand24, vous pouvez int\u00e9grer une nouvelle source de conversations publiques au flux de travail que vous utilisez d\u00e9j\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous utilisez d\u00e9j\u00e0 Brand24 ?<\/strong> <a href=\"https:\/\/app.brand24.com\/account\/threads-integration\" target=\"_blank\" rel=\"noopener\">Lier les fils<\/a> et v\u00e9rifiez vos mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous d\u00e9couvrez Brand24 ?<\/strong> <a href=\"https:\/\/brand24.com\/blog\/fr\/\">Essai gratuit<\/a> et d\u00e9couvrez ce que les internautes disent de votre marque sur le Web.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le suivi de Threads est d\u00e9sormais disponible dans Brand24 ! Suivez les publications mention de votre marque, les commentaires des clients et les conversations des concurrents dans les publications et r\u00e9ponses publiques sur Threads, avec une analyse des sentiments incluse.<\/p>","protected":false},"author":85,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-185926","post","type-post","status-publish","format-standard","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Threads monitoring is now available in Brand24! 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