Following a hashtag on Twitter explained

How to Follow a Hashtag on Twitter

Some time ago Instagram allowed its users to follow any hashtag they want which made it lot easier to keep track of favorite hashtags, topics, conversations and communities. I, for example, use it to track posts with my all-time favorite Cannondale Supersix road bike. Unfortunately, the users of other social media platforms, including Twitter, aren’t that lucky.

As Instagram let users follow hashtags on their platform, the users of other social media networks might look at it with a twinge of envy – at the moment, there’s no way to follow a hashtag on Twitter, or Facebook.

Luckily, there’s a way to do that outside of these platforms.

I prepared a guide how to follow a hashtag on Twitter using three tools:

  • Brand24, a media monitoring and analytics tool
  • Tweetdeck, a column-based tracking tool
  • Twitter’s internal search

How to follow a hashtag on Twitter in Brand24?

Brand24 is a media monitoring and analytics tool you can use to follow a hashtag on Twitter and other platforms.

You get close to real time monitoring, email notifications and hashtag analytics.

You can follow a few Twitter hashtags at the same time.

Apart from hashtag following, here’s what you get in Brand24:

  • Metrics of volume: Number of tweets containing your hashtags over a specific period of time
  • Metrics of engagement: Number of likes, retweets, comments
  • Metrics of sentiment: Sentiment analysis of tweets mentioning your hashtags
  • Metrics of influenceMost influential Twitter profiles using your hashtags
  • Social media reachSocial media reach of all tweets containing your hashtags
  • Trending hashtags: Top 100 most popular hashtags used the hashtags you follow

Now, back to following your Twitter hashtag.

There’s a couple of ways you can receive notifications about new tweets using your hashtags.

  • Dashboard of the tool: All tweets with your hashtag arrive there
  • Email notifications: You can set email notifications to notify you about new tweets immediately or periodically
  • Slack: If you use Slack communicator, you can receive

If you think it’s cool, let’s have a look how to follow your hashtag on Twitter in Brand24:

1. Create your free Brand24 account. No credit card required.

2. In the project creator, enter a hashtag you want to follow on Twitter including the hashtag sign.

2. Create a project to follow your Twitter hashtag.

3. Choose language.

4. Click Create project.

From now on, the tool starts collecting all mentions of your Twitter hashtag. You can find them in the Mentions tab.

Dashboard of Brand24 showing mentions containing Tesla hashtag

Notifications

To set up notifications, go to Project settings, then Notifications tab and click Add more notifications.

Screenshot showing how to set up email notifications about new mentions with a particular hashtag

A pop-up will appear. Choose E-mail address, Frequency and click Save.

Choosing frequency of notifications

Now you’ll be receiving e-mail notifications about new tweets containing your hashtag.

Analysis tab

This is where you can discover what I talked about before – metrics of engagement, volume, social media reach, influence or trending hashtags and more.

Analysis tab from the inside of Brand24 showing data about followed hashtag

You find here plenty of data about your Twitter hashtag.

Slack notifications

If your company uses Slack to communicate at work, you can use it to follow your Twitter hashtags in a dedicated Slack channel.

Inside your hashtag project, go to Account settings.

Accessing Account settings in Brand24

Click Integrations.

Finding Integrations option in Brand24

Choose your project with the hashtag and choose the filter you created to receive email notifications.

Choosing a project and a filter for Slack integration

Once you click Add Slack integration, Brand24 will redirect you to Slack’s website where you’ll choose one of your Slack channels to receive all tweets mentioning your hashtag.

Choosing a Slack channel to follow your Twitter hashtag

Done. This is what it looks like in Slack:

GIF showing how hashtag mentions arrive into a Slack channel


How to follow a hashtag on Twitter using Tweetdeck?

There’s a few Twitter management tools, however, none of them has been designed exclusively to follow Twitter hashtags. A slightly less backbreaking way to keep track of your hashtag is to use a column-based tool like Tweetdeck.

A screenshot of TweetDeck showing following Twitter hashtag

Tweetdeck is a great Twitter management tool and allows following hashtags. Following Twitter hashtags, however, still isn’t super effective there. Here’s how to do it:

  1. Click on the + sign in the panel at the left-hand side.
  2. Choose Search.
  3. Type in your hashtag with the # sign.
  4. Voila! Tweetdeck just created a column with recent tweets containing your hashtag.

The tool has interesting options to filter hashtags:

  • Excluded keywords
  • Date range
  • Language
  • Location
  • Engagement and more

How to follow a hashtag on Twitter manually?

To be honest, following a hashtag manually is a terrible idea, however, you’ll achieve your goal. Here’s what you need to do:

  1. Go to Twitter Search.
  2. Type in your hashtag including the hashtag sign in the search box in the top right corner, next to your profile options.
  3. Hit Search and Twitter will return with most recent tweets and popular accounts using your hashtag.
  4. The bummer is that if you want to stay up to date with your hashtag mentions, you need to refresh and browse this page every now and then to follow most recent content.

A screenshot showing how to manually follow a hashtag on Twitter

Sounds like a terrible idea, right? Twitter leaves no other option. Plus, if you’re in the need of analytics, you won’t find it there.


Tom

Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.