{"id":1037,"date":"2015-01-22T14:07:25","date_gmt":"2015-01-22T12:07:25","guid":{"rendered":"http:\/\/blog.brand24.net\/?p=1037"},"modified":"2022-06-17T15:18:29","modified_gmt":"2022-06-17T13:18:29","slug":"as-marcas-reagem-ao-deflategate-11-respostas-de-marketing-em-tempo-real","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brands-react-to-deflategate-11-real-time-marketing-responses\/","title":{"rendered":"As marcas reagem ao #DeflateGate - 11 respostas de marketing em tempo real"},"content":{"rendered":"<figure class=\"wp-block-image\"><a href=\"https:\/\/brand24.com\/blog\/pt\/as-marcas-reagem-ao-deflategate-11-respostas-de-marketing-em-tempo-real\/\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2015\/01\/Deflate-Gate1.jpg\" alt=\"Port\u00e3o de esvaziamento\" class=\"wp-image-1041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1.jpg 950w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-750x422.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-555x312.jpg 555w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n\n\n\n<p>O maior evento esportivo da Am\u00e9rica do Norte est\u00e1 logo ali, mas a final do Super Bowl n\u00e3o parece ser o assunto mais popular nas m\u00eddias sociais no momento. Podemos supor que muitas marcas prepararam alguns conte\u00fados de marketing em tempo real para o evento, mas atualmente elas aproveitam outro t\u00f3pico para se exibir e atrair o p\u00fablico. Continue lendo e confira algumas respostas \u00e1geis e engra\u00e7adas ao #DeflateGate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A infla\u00e7\u00e3o \u00e9 importante! <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/XRWihZHPJ2\">pic.twitter.com\/XRWihZHPJ2<\/a><\/p><p>- Michelin USA (@MichelinUSA) <a href=\"https:\/\/twitter.com\/MichelinUSA\/status\/557360080166060034\">20 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00c9 para isso que os Patriots est\u00e3o jogando. Supostamente. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/3yVDeEacYx\">pic.twitter.com\/3yVDeEEacYx<\/a> - Jim Rome (@jimrome) <a href=\"https:\/\/twitter.com\/jimrome\/status\/557229246540574720\">19 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Totalmente inflado. Garantido. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/0HGLR6NFkP\">http:\/\/t.co\/0HGLR6NFkP<\/a> <a href=\"http:\/\/t.co\/hYDbOYt8zq\">pic.twitter.com\/hYDbOYt8zq<\/a><\/p><p>- eBay (@eBay) <a href=\"https:\/\/twitter.com\/eBay\/status\/557749705678290947\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> est\u00e1 confirmado... mas ser\u00e1 que algu\u00e9m est\u00e1 realmente surpreso? O <a href=\"https:\/\/twitter.com\/hashtag\/120MorningRun?src=hash\">#120MorningRun<\/a> com certeza n\u00e3o \u00e9: <a href=\"http:\/\/t.co\/6JH12fHVpE\">http:\/\/t.co\/6JH12fHVpE<\/a> <a href=\"http:\/\/t.co\/Z9PSY4Z5t4\">pic.twitter.com\/Z9PSY4Z5t4<\/a> - 120 Sports (@120Sports) <a href=\"https:\/\/twitter.com\/120Sports\/status\/557893148261634048\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A Boston Common Coffee Co. est\u00e1 vendendo <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> Cookies hoje. (foto <a href=\"https:\/\/twitter.com\/Brian_Messenger\">@Brian_Messenger<\/a>) <a href=\"http:\/\/t.co\/jWFI3ef2hs\">pic.twitter.com\/jWFI3ef2hs<\/a><\/p><p>- BostonTweet (@BostonTweet) <a href=\"https:\/\/twitter.com\/BostonTweet\/status\/557922345802022912\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Voc\u00ea sabe que n\u00e3o precisa nos esvaziar para sermos mais apert\u00e1veis. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/pLQfpAqzAb\">pic.twitter.com\/pLQfpAqzAb<\/a> - Charmin (@Charmin) <a href=\"https:\/\/twitter.com\/Charmin\/status\/557924627239141377\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Se esvaziar bolas esportivas for considerado trapa\u00e7a, ent\u00e3o estou com um grande problema! <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/5WhvYA2mbm\">pic.twitter.com\/5WhvYA2mbm<\/a><\/p><p>- Butler Blue III (@ButlerBlue3) <a href=\"https:\/\/twitter.com\/ButlerBlue3\/status\/557968354540269568\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>13PSI, 12 de 12 vezes. <a href=\"https:\/\/twitter.com\/Bontrager\">@Bontrager<\/a> tem o <a href=\"https:\/\/twitter.com\/Patriots\">@Patriots<\/a> coberto. <a href=\"https:\/\/twitter.com\/nfl\">@nfl<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Deflategate?src=hash\">#Deflategate<\/a> <a href=\"http:\/\/t.co\/XTloZipPat\">http:\/\/t.co\/XTloZipPat<\/a> <a href=\"http:\/\/t.co\/qGWZetpISG\">pic.twitter.com\/qGWZetpISG<\/a> - Trek Bicycle (@TrekBikes) <a href=\"https:\/\/twitter.com\/TrekBikes\/status\/558035438842437632\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ol\u00e1, <a href=\"https:\/\/twitter.com\/Patriots\">@Patriots<\/a>. Sei de algo que suas bolas de futebol poderiam usar... <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/zimlCop81G\">pic.twitter.com\/zimlCop81G<\/a><\/p><p>- Diane N. Sevenay (@Diane_7A) <a href=\"https:\/\/twitter.com\/Diane_7A\/status\/557203602335604737\">19 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Caso voc\u00ea precise bombear bolas de futebol desinfladas <a href=\"http:\/\/t.co\/jf5ERUAUUf\">http:\/\/t.co\/jf5ERUAUUf<\/a> <a href=\"http:\/\/t.co\/XYyEI9LpXm\">pic.twitter.com\/XYyyEI9LpXm<\/a> - Amazon (@amazon) <a href=\"https:\/\/twitter.com\/amazon\/status\/557343161702301697\">20 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Totalmente preenchido <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/CRKA3G9ZcQ\">pic.twitter.com\/CRKA3G9ZcQ<\/a><\/p><p>- krispykreme (@krispykreme) <a href=\"https:\/\/twitter.com\/krispykreme\/status\/557920121532870656\">21 de janeiro de 2015<\/a><\/p><\/blockquote>\n\n\n\n<p>Voc\u00ea encontrou algum outro exemplo interessante de rea\u00e7\u00f5es #DeflateGate? Deixe um coment\u00e1rio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing em tempo real no seu melhor. #DeflateGate como outra oportunidade para as marcas se exibirem nas m\u00eddias sociais.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4135],"tags":[28,35,12,30],"class_list":["post-1037","post","type-post","status-publish","format-standard","hentry","category-trend-analysis","tag-content-marketing","tag-deflategate","tag-marketing","tag-real-time-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Natalia","cf_author_last_name":"Chrzanowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":1,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":153172,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1037\/revisions\/153172"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}