{"id":106021,"date":"2025-11-24T14:27:11","date_gmt":"2025-11-24T13:27:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=106021"},"modified":"2026-02-06T15:54:57","modified_gmt":"2026-02-06T14:54:57","slug":"alternativas-ao-google-alerts","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/google-alerts-alternative\/","title":{"rendered":"Alternativas ao Google Alerts: uma compara\u00e7\u00e3o detalhada para 2026"},"content":{"rendered":"<p>Monitorar conversas online nunca foi t\u00e3o complexo ou t\u00e3o importante. Se voc\u00ea ainda depende apenas do Google Alerts, provavelmente est\u00e1 perdendo a maior parte das mentions em tempo real nas redes sociais, o contexto emocional, os sinais de crise e a atividade dos influenciadores.<\/p>\n\n\n\n<p>Neste artigo, eu detalho o <strong>Principais alternativas ao Google Alerts para 2026<\/strong>, mostram onde o Google Alerts ainda ajuda e onde fica aqu\u00e9m. Al\u00e9m disso, oferece uma vis\u00e3o geral pr\u00e1tica e orientada por especialistas das ferramentas que vale a pena experimentar este ano.<\/p>\n\n\n\n<p>Vamos come\u00e7ar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Melhores alternativas ao Google Alerts:<\/strong><br><br>1. <strong>Brand24<\/strong> \u2013 inclui insights de IA, an\u00e1lise de sentimentos, monitoramento LLM, alertas de crise e cobertura completa das redes sociais e da web.<br>2. <strong>Sprout Social<\/strong> \u2013 Ideal para marcas que precisam de gerenciamento de m\u00eddias sociais combinado com monitoramento e an\u00e1lise.<br>3. <strong>Talkwalker \/ Alertas Talkwalker<\/strong> \u2013 O Talkwalker Alerts \u00e9 o melhor substituto gratuito do Google Alerts; o pacote completo \u00e9 poderoso para an\u00e1lises empresariais.<br>4. <strong>Mention<\/strong> \u2013 Forte para monitoramento em tempo real nas redes sociais e na web, com resposta no aplicativo.<br>5. <strong>\u00c1gua de degelo<\/strong> \u2013 Intelig\u00eancia de m\u00eddia com ampla cobertura de fontes (web, redes sociais e m\u00eddia impressa, mas sem LLM).<br>6. <strong>Awario<\/strong> \u2013 Op\u00e7\u00e3o acess\u00edvel com an\u00e1lise de sentimentos e acompanhamento multil\u00edngue.<br>7. <strong>Sprinklr<\/strong> \u2013 Escuta e intelig\u00eancia do cliente nas redes sociais + web.<br>8. <strong>Keyhole<\/strong> \u2013 Ferramenta voltada para as redes sociais com an\u00e1lise de hashtags, campanhas e insights de influenciadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alternatives\"><strong>Principais alternativas ao Google Alerts:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 \u00e9 uma plataforma de monitoramento de m\u00eddia e escuta social alimentada por IA que rastreia marcas mentions em plataformas de m\u00eddia social, sites de not\u00edcias, blogs, sites de avalia\u00e7\u00f5es, podcasts, boletins informativos e at\u00e9 mesmo LLMs como ChatGPT e Gemini.<\/p>\n\n\n\n<p>Ao contr\u00e1rio do Google Alerts, o Brand24 fornece alertas em tempo real, an\u00e1lise de sentimentos, insights emocionais, contexto de conversas, pontua\u00e7\u00f5es de influenciadores e dados hist\u00f3ricos.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento em tempo real<\/strong> de mentions online<\/li>\n\n\n\n<li><strong>Insights e an\u00e1lises baseados em IA<\/strong><\/li>\n\n\n\n<li><strong>Monitoramento LLM<\/strong><\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o de influenciadores nas redes sociais<\/strong><\/li>\n\n\n\n<li><strong>Alertas<\/strong> <strong>e relat\u00f3rios<\/strong><\/li>\n\n\n\n<li><strong>An\u00e1lise de t\u00f3picos de IA<\/strong><\/li>\n\n\n\n<li><strong>Pesquisa contextual <\/strong>para excluir mentions irrelevantes<\/li>\n\n\n\n<li><strong>Pesquisa booleana<\/strong> para uma an\u00e1lise precisa<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites de redes sociais (Facebook, Instagram, X\/Twitter, TikTok, YouTube, LinkedIn, Reddit)<\/li>\n\n\n\n<li>Sites de not\u00edcias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Avalia\u00e7\u00f5es do Google, App Store, Trustpilot, Yelp<\/li>\n\n\n\n<li>P\u00e1ginas da Web e se\u00e7\u00f5es de coment\u00e1rios<\/li>\n\n\n\n<li>LLMs (ChatGPT, Perplexity, Gemini, Claude)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas de m\u00e9dio a grande porte<\/li>\n\n\n\n<li>Empresas<\/li>\n\n\n\n<li>Profissionais de rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Equipes de m\u00eddias sociais e comunidade<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um dos mais completos <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" title=\"ferramentas de escuta social\">ferramentas de escuta social<\/a> no mercado, com excelentes op\u00e7\u00f5es de filtragem e relat\u00f3rios.<\/li>\n\n\n\n<li>Rastreamento em tempo real mentions, sem atrasos como o Google Alerts.<\/li>\n\n\n\n<li>Plataforma com tecnologia de IA \u2013 muitas informa\u00e7\u00f5es prontas para uso com base nos seus dados.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesse at\u00e9 30 dias de dados hist\u00f3ricos antes da configura\u00e7\u00e3o do projeto.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15130173&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15130173\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png\" alt=\"Melhores alternativas ao Google Alerts: painel Brand24\" class=\"wp-image-178909\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png 937w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-248x132.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-90x48.png 90w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Melhores alternativas ao Google Alerts: painel Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs. Brand24<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Brand24<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Google<\/td><td>Cobertura total<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 Com tecnologia de intelig\u00eancia artificial<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 forte<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 personaliz\u00e1vel<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>PMEs \u2192 grandes empresas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O GA \u00e9 definitivamente mais popular \u2013 obteve mais de 3,8 mil mentions nos \u00faltimos 30 dias.<\/p>\n\n\n\n<p>Mas os mentions que obteve foram menos favor\u00e1veis do que os Brand24s. \u00c9 uma alternativa que ganha em termos de um n\u00famero elevado de mentions positivos e um n\u00famero baixo de mentions negativos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d1513061f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d1513061f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png\" alt=\"Quem tem mais marcas mentions? Compara\u00e7\u00e3o.\" class=\"wp-image-178910\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png 822w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem tem mais marcas mentions? Compara\u00e7\u00e3o.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa aos Alertas do Google!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Sprout Social<\/strong><\/h3>\n\n\n\n<p>O Sprout Social \u00e9 mais conhecido como uma plataforma de gerenciamento de m\u00eddias sociais, mas seu complemento de escuta o transforma em uma forte alternativa ao Google Alerts.<\/p>\n\n\n\n<p>Ele re\u00fane conversas sociais, tend\u00eancias de opini\u00e3o, insights sobre concorrentes e web mentions.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de m\u00eddia social<\/li>\n\n\n\n<li>Monitoramento em tempo real<\/li>\n\n\n\n<li>Acompanhamento do sentimento<\/li>\n\n\n\n<li>Insights com tecnologia de IA<\/li>\n\n\n\n<li>An\u00e1lise competitiva<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postagens em redes sociais (Instagram, TikTok, X\/Twitter, LinkedIn, Facebook, YouTube, Pinterest)<\/li>\n\n\n\n<li>Algumas not\u00edcias e sites<\/li>\n\n\n\n<li>(Sem monitoramento LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipes de m\u00eddias sociais<\/li>\n\n\n\n<li>Ag\u00eancias<\/li>\n\n\n\n<li>Grandes marcas que precisam de gest\u00e3o + an\u00e1lise em um \u00fanico lugar<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conjunto completo de publica\u00e7\u00e3o + monitoramento<\/li>\n\n\n\n<li>Excelentes pain\u00e9is de an\u00e1lise<\/li>\n\n\n\n<li>Fluxos de trabalho de resposta r\u00e1pida para atendimento ao cliente<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O pre\u00e7o \u00e9 elevado para equipes pequenas<\/li>\n\n\n\n<li>Mais voltado para as redes sociais do que para a web<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15130fe6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15130fe6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png\" alt=\"Melhores alternativas ao Google Alerts: painel Sprout Social.\" class=\"wp-image-178911\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-90x47.png 90w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Melhores alternativas ao Google Alerts: painel Sprout Social.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs. Sprout Social<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Sprout Social<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Redes sociais + web<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u274c limitado<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 filtros potentes<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 an\u00e1lises avan\u00e7adas<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>empresas de m\u00e9dio a grande porte, equipes de m\u00eddias sociais<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O GA coletou mais mentions (3.867) do que Sprout Social (2.686), principalmente porque capturou significativamente mais fontes n\u00e3o sociais.<\/p>\n\n\n\n<p>Mas o Sprout Social apresenta um sentimento melhor, com 7% positivos contra apenas 4% para o GA, e muito menos mentions negativos (1% contra 4% do GA).<\/p>\n\n\n\n<p>A Sprout tamb\u00e9m alcan\u00e7ou um alcance muito maior nas redes sociais (9,3 milh\u00f5es contra 1,9 milh\u00e3o), indicando um desempenho mais forte nos canais sociais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d151314eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d151314eb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png\" alt=\"Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178912\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Talkwalker e Talkwalker Alerts<\/strong><\/h3>\n\n\n\n<p>A Talkwalker oferece uma ferramenta gratuita do tipo Google Alerts (Talkwalker Alerts) e uma plataforma de monitoramento de n\u00edvel empresarial.<\/p>\n\n\n\n<p><strong>Principais recursos (op\u00e7\u00e3o gratuita):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertas por e-mail<\/li>\n\n\n\n<li>Filtragem de fontes<\/li>\n\n\n\n<li>Frequ\u00eancia de alertas personalizada<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos (Talkwalker Suite \u2013 op\u00e7\u00e3o paga):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento social em tempo real<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Previs\u00e3o de tend\u00eancias<\/li>\n\n\n\n<li>Reconhecimento visual<\/li>\n\n\n\n<li>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/li>\n\n\n\n<li>Relat\u00f3rios automatizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas da Web<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas sociais<\/li>\n\n\n\n<li>Sites de not\u00edcias<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Todas as principais redes sociais (pacote pago)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipes de rela\u00e7\u00f5es p\u00fablicas (ambas)<\/li>\n\n\n\n<li>Grandes empresas (op\u00e7\u00e3o paga)<\/li>\n\n\n\n<li>Usu\u00e1rios que desejam uma alternativa gratuita (a op\u00e7\u00e3o limitada de ferramenta gratuita)<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Talkwalker Alerts \u00e9 uma alternativa gratuita ao Google Alerts.<\/li>\n\n\n\n<li>Recursos empresariais abrangentes na op\u00e7\u00e3o paga<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grande aumento no custo da vers\u00e3o gratuita para a empresarial (mas igual em termos do que oferece)<\/li>\n\n\n\n<li>Curva de aprendizado acentuada<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15131cad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15131cad\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png\" alt=\"Painel do Talkwalker.\" class=\"wp-image-178913\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png 911w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-248x136.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-90x49.png 90w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Talkwalker.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Talkwalker<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Talkwalker \/ Alertas Talkwalker<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim (pago) \/ quase em tempo real (gratuito)<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Web + algumas redes sociais<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim (somente pago)<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u2705 sim (somente pago)<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 filtros potentes<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 automatizado (pago)<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>Equipes de rela\u00e7\u00f5es com a m\u00eddia + empresas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O GA gerou um total significativamente maior de mentions da marca (3.870) do que o Talkwalker (826) e o Talkwalker Alerts (51), principalmente devido ao seu grande volume de fontes n\u00e3o relacionadas \u00e0s m\u00eddias sociais.<\/p>\n\n\n\n<p>O Talkwalker, no entanto, apresenta uma propor\u00e7\u00e3o de sentimento positivo ligeiramente melhor (5%) em compara\u00e7\u00e3o com os 4% do GA, embora tamb\u00e9m registe uma percentagem muito mais elevada de mentions negativos (8% contra 4%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d1513217d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d1513217d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png\" alt=\"Alternativa \u00e0 compara\u00e7\u00e3o Google Alerts.\" class=\"wp-image-178914\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png 814w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alternativa \u00e0 compara\u00e7\u00e3o Google Alerts.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Mention<\/strong><\/h3>\n\n\n\n<p>Mention \u00e9 um dispositivo de escuta e <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p>Ele coleta men\u00e7\u00f5es \u00e0 marca em tempo real nas redes sociais, na web, em not\u00edcias e avalia\u00e7\u00f5es, e permite que voc\u00ea responda diretamente dentro do aplicativo.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento em tempo real<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de influenciadores<\/li>\n\n\n\n<li>Rastreamento de concorrentes<\/li>\n\n\n\n<li>Resposta no aplicativo<\/li>\n\n\n\n<li>Estat\u00edsticas + relat\u00f3rios<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o e programa\u00e7\u00e3o<\/li>\n\n\n\n<li>Alertas autom\u00e1ticos<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas as principais plataformas de redes sociais<\/li>\n\n\n\n<li>Not\u00edcias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Sites de revis\u00e3o<\/li>\n\n\n\n<li>P\u00e1ginas da Web<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PMEs<\/li>\n\n\n\n<li>Ag\u00eancias<\/li>\n\n\n\n<li>Gerentes de m\u00eddia social<\/li>\n\n\n\n<li>Equipes de rela\u00e7\u00f5es p\u00fablicas que desejam respostas imediatas<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea pode responder aos mentions dentro da plataforma.<\/li>\n\n\n\n<li>Filtragem e segmenta\u00e7\u00e3o robustas<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os dados hist\u00f3ricos s\u00e3o limitados nos planos mais baixos.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d1513298b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d1513298b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png\" alt=\"Painel Mention.\" class=\"wp-image-178915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png 817w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-90x55.png 90w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Mention.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Mention<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Mention<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Redes sociais + web<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 forte<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 estat\u00edsticas + relat\u00f3rios<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>PMEs + ag\u00eancias<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O Google Alerts capturou muito mais mentions (3.870) do que o Mention (71).<\/p>\n\n\n\n<p>No entanto, o Mention apresenta um sentimento positivo mais forte, com 8% positivos mentions em compara\u00e7\u00e3o com os 4% do Google Alerts, embora a sua amostra seja muito menor.<\/p>\n\n\n\n<p>O Mention tamb\u00e9m apresenta uma propor\u00e7\u00e3o ligeiramente maior de mentions negativos (5% contra 4%), mas, no geral, apresenta um \u00edndice de sentimento mais favor\u00e1vel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15132f2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15132f2c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png\" alt=\"Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png 831w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Meltwater<\/strong><\/h3>\n\n\n\n<p>Meltwater \u00e9 um pacote empresarial premium com grande volume de fontes: web, redes sociais, podcasts, transmiss\u00f5es, impressos e muito mais.<\/p>\n\n\n\n<p>Se a sua marca aparece regularmente nas not\u00edcias, o Meltwater \u00e9 uma das melhores alternativas ao Google Alerts em que voc\u00ea pode investir.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impulsionado por IA <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a><\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Descoberta de tend\u00eancias<\/li>\n\n\n\n<li>Dados hist\u00f3ricos (mais de 15 meses)<\/li>\n\n\n\n<li>Alertas em tempo real<\/li>\n\n\n\n<li>Pain\u00e9is personalizados<\/li>\n\n\n\n<li>Relat\u00f3rios automatizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites de not\u00edcias e m\u00eddia<\/li>\n\n\n\n<li>P\u00e1ginas da Web<\/li>\n\n\n\n<li>Todas as principais redes sociais<\/li>\n\n\n\n<li>Podcasts e v\u00eddeos<\/li>\n\n\n\n<li>Transmiss\u00e3o (TV, r\u00e1dio)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grandes marcas<\/li>\n\n\n\n<li>Organiza\u00e7\u00f5es governamentais<\/li>\n\n\n\n<li>Equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior cobertura da m\u00eddia<\/li>\n\n\n\n<li>Conjunto completo de gerenciamento de rela\u00e7\u00f5es p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os pre\u00e7os s\u00e3o mais voltados para grandes empresas \u2013 exagerados para equipes pequenas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d151336fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d151336fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png\" alt=\"Painel de controle do Meltwater.\" class=\"wp-image-178917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png 888w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-90x51.png 90w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Meltwater.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Meltwater<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>\u00c1gua de degelo<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Cobertura omnicanal<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 excelente<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 relat\u00f3rios automatizados avan\u00e7ados<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>grandes organiza\u00e7\u00f5es<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A GA coletou mais mentions (3.870) do que Meltwater (1.154).<\/p>\n\n\n\n<p>O Meltwater tem um sentimento significativamente mais forte, com 8% positivos mentions em compara\u00e7\u00e3o com os 4% do Google Alerts e apenas 2% negativos mentions contra os 4% do Google Alerts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15133c72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15133c72\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png\" alt=\"Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Awario<\/strong><\/h3>\n\n\n\n<p>O Awario \u00e9 uma plataforma de monitoramento de redes sociais conhecida por ser econ\u00f4mica e, ao mesmo tempo, oferecer an\u00e1lises robustas e acompanhamento em tempo real.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento em tempo real<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Alertas personalizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Sites de not\u00edcias<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Plataformas de revis\u00e3o<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Startups<\/li>\n\n\n\n<li>PMEs<\/li>\n\n\n\n<li>Marcas internacionais que necessitam de acompanhamento multilingue<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boa an\u00e1lise de sentimentos<\/li>\n\n\n\n<li>Excelente rela\u00e7\u00e3o qualidade\/pre\u00e7o<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es demogr\u00e1ficas inclu\u00eddas<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alguns usu\u00e1rios admitem que a interface \u00e9 menos intuitiva.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d151342fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d151342fc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png\" alt=\"Painel do Awario.\" class=\"wp-image-178919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png 757w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-241x159.png 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-90x59.png 90w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Awario.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Awario<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Awario<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Redes sociais + web<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u274c limitado<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 bom<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 pain\u00e9is + exporta\u00e7\u00f5es<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>PMEs + startups<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O GA reuniu muito mais mentions no total (3.870) do que o Awario (65).<\/p>\n\n\n\n<p>O Awario tem um sentimento positivo significativamente mais forte, com 17% positivos mentions em compara\u00e7\u00e3o com os 4% do GA.<\/p>\n\n\n\n<p>O Awario tamb\u00e9m apresenta uma propor\u00e7\u00e3o negativa ligeiramente superior (7% contra 4%), mas seu perfil de sentimento geral \u00e9 visivelmente mais favor\u00e1vel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15134869&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15134869\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png\" alt=\"Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png 835w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem tem mais marcas mentions? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Sprinklr<\/strong><\/h3>\n\n\n\n<p>A Sprinklr \u00e9 uma empresa <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>, experi\u00eancia do cliente e plataforma de an\u00e1lise omnicanal.<\/p>\n\n\n\n<p>\u00c9 mais conhecido por gerenciar opera\u00e7\u00f5es sociais em grande escala.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento social em tempo real<\/li>\n\n\n\n<li>Insights baseados em IA<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de sentimento<\/a><\/li>\n\n\n\n<li>Pain\u00e9is personalizados e relat\u00f3rios automatizados<\/li>\n\n\n\n<li>An\u00e1lise do envolvimento do p\u00fablico<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas as principais plataformas de redes sociais<\/li>\n\n\n\n<li>Sites de not\u00edcias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs e comunidades<\/li>\n\n\n\n<li>Canais de mensagens (dependendo do plano)<\/li>\n\n\n\n<li>(Sem monitoramento LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organiza\u00e7\u00f5es empresariais<\/li>\n\n\n\n<li>Marcas que necessitam de intelig\u00eancia de cliente unificada<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lises extremamente detalhadas e recursos de fluxo de trabalho empresarial<\/li>\n\n\n\n<li>As informa\u00e7\u00f5es geradas pela intelig\u00eancia artificial ajudam a identificar tend\u00eancias, riscos e necessidades dos clientes.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os pre\u00e7os s\u00e3o de n\u00edvel empresarial e normalmente muito altos para equipes menores.<\/li>\n\n\n\n<li>Interface complexa e curva de aprendizagem mais \u00edngreme do que a maioria das ferramentas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15135057&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15135057\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png\" alt=\"Painel do Sprinklr.\" class=\"wp-image-178921\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Sprinklr.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Sprinklr<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Monitoramento em tempo real<\/strong><\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td><strong>Plataformas abrangidas<\/strong><\/td><td>Apenas Google<\/td><td>social + web<\/td><\/tr><tr><td><strong>An\u00e1lise de sentimento<\/strong><\/td><td>\u274c nenhum<\/td><td>\u2705 An\u00e1lise de sentimentos e emo\u00e7\u00f5es com tecnologia de IA<\/td><\/tr><tr><td><strong>Detec\u00e7\u00e3o de influenciadores<\/strong><\/td><td>\u274c nenhum<\/td><td>\u2705 dispon\u00edvel nos planos empresariais<\/td><\/tr><tr><td><strong>Monitoramento LLM<\/strong><\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td><strong>Filtragem de ru\u00eddo<\/strong><\/td><td>\u274c fraco<\/td><td>\u2705 Filtragem robusta baseada em IA<\/td><\/tr><tr><td><strong>Relat\u00f3rios<\/strong><\/td><td>\u274c nenhum<\/td><td>\u2705 pain\u00e9is avan\u00e7ados e relat\u00f3rios automatizados<\/td><\/tr><tr><td><strong>Melhor para<\/strong><\/td><td>pessoas<\/td><td>grandes empresas, equipes de CX<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A GA coletou mais mentions (3.878) do que a Sprinklr (1.446).<\/p>\n\n\n\n<p>A Sprinklr apresenta um perfil de sentimento muito mais forte, com 10% positivos contra mentions, em compara\u00e7\u00e3o com os 4% da GA, apesar de tamb\u00e9m registrar uma propor\u00e7\u00e3o ligeiramente maior de coment\u00e1rios negativos (8% contra 4%).<\/p>\n\n\n\n<p>A Sprinklr tamb\u00e9m tem um desempenho superior nas redes sociais, alcan\u00e7ando um maior alcance nas m\u00eddias sociais (2,3 milh\u00f5es contra 1,9 milh\u00e3o) e mais mentions nas m\u00eddias sociais em geral.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d151355db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d151355db\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png\" alt=\"Quem teve mais conversas online? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png 843w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-90x53.png 90w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem teve mais conversas online? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa aos Alertas do Google!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Keyhole<\/strong><\/h3>\n\n\n\n<p>A Keyhole \u00e9 uma plataforma social especializada em rastreamento de hashtags, an\u00e1lise de campanhas, insights de influenciadores e relat\u00f3rios de m\u00eddias sociais.<\/p>\n\n\n\n<p>\u00c9 ideal para equipes que realizam campanhas no Instagram, TikTok e X\/Twitter.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento da m\u00eddia social<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador e descoberta do influenciador<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o + programa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X\/Twitter<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn (parcial)<\/li>\n\n\n\n<li>web limitada<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ag\u00eancias<\/li>\n\n\n\n<li>Equipes de m\u00eddias sociais<\/li>\n\n\n\n<li>Marcas com grande influ\u00eancia<\/li>\n\n\n\n<li>Equipes de marketing orientadas para campanhas<\/li>\n<\/ul>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es detalhadas sobre influenciadores<\/li>\n\n\n\n<li>Pain\u00e9is personalizados<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menos monitoramento da web\/not\u00edcias do que outras ferramentas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15135fa8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15135fa8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png\" alt=\"Painel de controle Keyhole.\" class=\"wp-image-178923\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-232x159.png 232w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-90x62.png 90w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Keyhole.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o: Google Alerts vs Keyhole<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Keyhole<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Monitoramento em tempo real<\/td><td>\u274c atrasado<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Plataformas abrangidas<\/td><td>Apenas Google<\/td><td>Social em primeiro lugar<\/td><\/tr><tr><td>An\u00e1lise de sentimento<\/td><td>\u274c nenhum<\/td><td>\u2705 sim<\/td><\/tr><tr><td>Detec\u00e7\u00e3o de influenciadores<\/td><td>\u274c nenhum<\/td><td>\u2705 forte<\/td><\/tr><tr><td>Monitoramento LLM<\/td><td>\u274c nenhum<\/td><td>\u274c nenhum<\/td><\/tr><tr><td>Filtragem de ru\u00eddo<\/td><td>\u274c fraco<\/td><td>\u2705 forte<\/td><\/tr><tr><td>Relat\u00f3rios<\/td><td>\u274c nenhum<\/td><td>\u2705 pain\u00e9is avan\u00e7ados<\/td><\/tr><tr><td>Melhor para<\/td><td>pessoas<\/td><td>equipes sociais + ag\u00eancias<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O GA coletou muito mais mentions (3.878) do que Keyhole (8).<\/p>\n\n\n\n<p>O conjunto de dados Keyhole \u00e9 muito pequeno para comparar significativamente a qualidade do sentimento com o GA.<\/p>\n\n\n\n<p>Ainda assim, o Keyhole alcan\u00e7ou um alcance respeit\u00e1vel nas redes sociais de 395 mil, apesar do baixo volume, refletindo seu forte foco em dados sociais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0d15136555&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0d15136555\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png\" alt=\"Quem teve mais conversas online? Compara\u00e7\u00e3o de ferramentas.\" class=\"wp-image-178924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png 823w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quem teve mais conversas online? Compara\u00e7\u00e3o de ferramentas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which\"><strong>Qual alternativa Google Alerts voc\u00ea deve escolher?<\/strong><\/h2>\n\n\n\n<p>Aqui est\u00e1 uma explica\u00e7\u00e3o simples:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Escolha Brand24 se desejar:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es sobre IA e relat\u00f3rios personaliz\u00e1veis<\/li>\n\n\n\n<li>Cobertura social + web + LLMs<\/li>\n\n\n\n<li>Monitoramento de sentimentos + crises<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Escolha Sprout Social se desejar:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publica\u00e7\u00e3o + monitoramento em um s\u00f3 lugar<\/li>\n\n\n\n<li>An\u00e1lise de engajamento profundo<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Escolha o Talkwalker Alerts se voc\u00ea deseja:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma alternativa gratuita com monitoramento b\u00e1sico<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Escolha Mention se desejar:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento das redes sociais + resposta no aplicativo<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Escolha Meltwater se desejar:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de intelig\u00eancia de m\u00eddia empresarial<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Escolha o Awario se voc\u00ea deseja:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de sentimentos acess\u00edvel<\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Escolha Keyhole se desejar:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hashtag + acompanhamento da campanha<\/li>\n\n\n\n<li>An\u00e1lise de influenciadores<\/li>\n<\/ul>\n\n\n\n<p>Aqui est\u00e1 o que <a href=\"https:\/\/www.linkedin.com\/in\/philpallen\" title=\"Phil Pallen\">Phil Pallen<\/a>, estrategista de marca, afirma:<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\"O listening social ajuda voc\u00ea a entender o que as pessoas realmente pensam sobre sua marca, seu setor e seus concorrentes.\"<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                     Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Estrategista de marca<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PERGUNTAS FREQUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is\"><strong>O que \u00e9 Google Alerts?<\/strong><\/h3>\n\n\n\n<p>O Google Alerts \u00e9 uma ferramenta simples de notifica\u00e7\u00e3o por e-mail que rastreia novos conte\u00fados indexados na Pesquisa Google.<\/p>\n\n\n\n<p>Funciona para blogs, sites de not\u00edcias e p\u00e1ginas da web p\u00fablicas, mas <strong>n\u00e3o monitora as redes sociais<\/strong>, sentimento, conte\u00fado de influenciadores ou LLMs.<\/p>\n\n\n\n<p>At\u00e9 hoje, muitos usu\u00e1rios do Google Alerts o tratam como uma ferramenta inicial, mas procuram alternativas quando precisam de insights reais.<\/p>\n\n\n\n<p>Usando uma ferramenta de monitoramento de redes sociais, realizei uma an\u00e1lise detalhada dos pr\u00f3s e contras mais frequentes desta ferramenta.<\/p>\n\n\n\n<p>Aqui est\u00e3o os resultados:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categoria<\/strong><\/th><th><strong>Pr\u00f3s<\/strong><\/th><th><strong>Contras<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Custo<\/strong><\/td><td>De uso gratuito<\/td><td><em>Custo de oportunidade oculto<\/em>, perde mentions importantes, levando a pontos cegos<\/td><\/tr><tr><td><strong>Facilidade de configura\u00e7\u00e3o<\/strong><\/td><td>Configura\u00e7\u00e3o muito simples, voc\u00ea pode criar alertas em minutos sem nenhum conhecimento t\u00e9cnico<\/td><td>Falta personaliza\u00e7\u00e3o (sem filtros avan\u00e7ados ou segmenta\u00e7\u00e3o por fonte)<\/td><\/tr><tr><td><strong>Cobertura de monitoramento<\/strong><\/td><td>Abrange conte\u00fado indexado pelo Google<\/td><td>N\u00e3o h\u00e1 monitoramento de m\u00eddia social, <a href=\"https:\/\/brand24.com\/pt\/llm-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Monitoramento LLM<\/a>, perde muitos dados<\/td><\/tr><tr><td><strong>Utilidade<\/strong><\/td><td>Funciona para rastreamento b\u00e1sico pessoal ou de pequenas marcas<\/td><td>Perde muitos mentions; os usu\u00e1rios relatam que resultados importantes nunca aparecem.<\/td><\/tr><tr><td><strong>Integra\u00e7\u00e3o do fluxo de trabalho<\/strong><\/td><td>F\u00e1cil fluxo de trabalho baseado em e-mail<\/td><td>Sobrecarga da caixa de entrada (alto volume e alertas repetitivos criam \u201csobreestimula\u00e7\u00e3o\u201d e frustra\u00e7\u00e3o)<\/td><\/tr><tr><td><strong>Qualidade dos dados<\/strong><\/td><td>-<\/td><td>Precis\u00e3o deficiente, descrita pelos usu\u00e1rios como \u201ct\u00e3o ruim que mais vale n\u00e3o existir\u201d.\u201d<\/td><\/tr><tr><td><strong>Recursos avan\u00e7ados<\/strong><\/td><td>-<\/td><td>Sem an\u00e1lise de sentimentos, sem acompanhamento de influenciadores, sem an\u00e1lise da concorr\u00eancia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"features\"><strong>Quais s\u00e3o as principais caracter\u00edsticas do Google Alerts?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Notifica\u00e7\u00f5es de alerta baseadas em palavras-chave<\/li>\n\n\n\n<li>Alertas por e-mail<\/li>\n\n\n\n<li>Rastreamento b\u00e1sico da web<\/li>\n\n\n\n<li>Monitoramento de blogs, not\u00edcias e sites<\/li>\n\n\n\n<li>Configura\u00e7\u00e3o simples<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pros\"><strong>Quais s\u00e3o as vantagens do Google Alerts?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gr\u00e1tis<\/li>\n\n\n\n<li>F\u00e1cil de configurar<\/li>\n\n\n\n<li>Ideal para monitoramento b\u00e1sico de marcas ou t\u00f3picos<\/li>\n\n\n\n<li>Funciona bem para alertas do Google Not\u00edcias<\/li>\n\n\n\n<li>\u00datil para a descoberta de links (quando os meios de comunica\u00e7\u00e3o mentions s\u00e3o indexados)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cons\"><strong>Quais s\u00e3o as desvantagens do Google Alerts?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o monitora as redes sociais<\/li>\n\n\n\n<li>N\u00e3o \u00e9 poss\u00edvel medir o sentimento<\/li>\n\n\n\n<li>N\u00e3o \u00e9 poss\u00edvel detectar influenciadores<\/li>\n\n\n\n<li>Sem alertas em tempo real (atrasados)<\/li>\n\n\n\n<li>Perde muitos mentions + resultados irrelevantes<\/li>\n<\/ul>\n\n\n\n<p>Por isso, a maioria das empresas procura uma alternativa mais poderosa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sources\"><strong>Quais fontes o Google Alerts monitora?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites de not\u00edcias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Sites p\u00fablicos<\/li>\n\n\n\n<li>P\u00e1ginas indexadas pelo Google<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"costs\"><strong>O Google Alerts \u00e9 econ\u00f4mico?<\/strong><\/h3>\n\n\n\n<p>O Google Alerts \u00e9 gratuito, n\u00e3o tem planos pagos, n\u00e3o oferece vers\u00e3o de avalia\u00e7\u00e3o e n\u00e3o possui recursos avan\u00e7ados. Mas o custo real \u00e9 o <strong>dados que voc\u00ea est\u00e1 perdendo<\/strong>, especialmente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>monitoramento de m\u00eddia social<\/li>\n\n\n\n<li>sentimento de marca<\/li>\n\n\n\n<li>alertas de crise<\/li>\n\n\n\n<li>tend\u00eancias do setor<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Procurando uma alternativa ao Google Alerts? Veja uma compara\u00e7\u00e3o entre o Google Alerts e outras ferramentas de monitoramento que permitem alertas em tempo real e an\u00e1lises avan\u00e7adas.<\/p>","protected":false},"author":82,"featured_media":160215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[1474,1472,1479,1463,1476,1464,1477,1466,1462,1480,1465,1471,1469,1470,1473,1467,1475,1478,1468,32],"class_list":["post-106021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-alerts-google","tag-create-google-alert","tag-google-alerts","tag-google-alerts-alternative","tag-google-alerts-app","tag-google-alerts-edit","tag-google-alerts-feed","tag-google-alerts-flights","tag-google-alerts-not-working","tag-google-alerts-social-media-monitoring","tag-google-alerts-tips","tag-google-flights-price-alert","tag-google-news-alert","tag-how-does-google-alerts-work","tag-how-to-set-google-alerts","tag-how-to-set-up-google-alerts","tag-how-to-setup-a-google-alert","tag-how-to-use-google-alerts","tag-set-up-google-alerts","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/106021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=106021"}],"version-history":[{"count":72,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/106021\/revisions"}],"predecessor-version":[{"id":180999,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/106021\/revisions\/180999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/160215"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=106021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=106021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=106021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}