{"id":107096,"date":"2022-02-16T17:20:00","date_gmt":"2022-02-16T16:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107096"},"modified":"2026-03-31T15:29:21","modified_gmt":"2026-03-31T13:29:21","slug":"filtros-que-economizam-tempo-e-que-toda-ferramenta-de-monitoramento-social-deve-ter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/time-saving-filters-that-every-social-listening-tool-should-have\/","title":{"rendered":"Filtros de monitoramento social: 10 filtros que economizam tempo que toda ferramenta deve ter"},"content":{"rendered":"<p>As ferramentas de escuta social s\u00e3o \u00f3timas para coletar mentions. O verdadeiro desafio come\u00e7a mais tarde, quando voc\u00ea precisa <strong>encontrar apenas os mais importantes entre centenas<\/strong>.<\/p>\n\n\n\n<p>\u00c9 a\u00ed que entram os filtros para ajud\u00e1-lo a identificar rapidamente os mentions que realmente importam!<\/p>\n\n\n\n<p>Abaixo est\u00e3o <strong>10 filtros que economizam tempo que toda ferramenta de listening social deve oferecer<\/strong>.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os filtros ajudam voc\u00ea a se concentrar nos mentions que importam<\/h4>\n                <p class=\"acf-key-takeaways__text\">Um \u00fanico projeto no Brand24 pode coletar milhares de mentions. Os filtros permitem que voc\u00ea os reduza e identifique rapidamente as conversas que realmente merecem sua aten\u00e7\u00e3o.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A pesquisa de contexto com tecnologia de IA ajuda a remover mentions irrelevantes<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00c0s vezes, a mesma palavra-chave aparece em situa\u00e7\u00f5es totalmente diferentes. O Smart Context Search usa IA para descobrir do que se trata cada mention e, em seguida, filtra os resultados por significado e contexto, para que voc\u00ea s\u00f3 perca tempo em conversas que realmente correspondam ao t\u00f3pico que est\u00e1 analisando.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A combina\u00e7\u00e3o de filtros lhe proporciona percep\u00e7\u00f5es muito mais claras<\/h4>\n                <p class=\"acf-key-takeaways__text\">O uso de v\u00e1rios filtros juntos, por exemplo, Origem, Sentimento e Idioma, ajuda voc\u00ea a ampliar conversas muito espec\u00edficas, como TikTok mentions negativos em ingl\u00eas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os filtros facilitam a an\u00e1lise de campanhas ou tend\u00eancias<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ajustando o intervalo de datas, a fonte ou o idioma, voc\u00ea pode ver rapidamente como as discuss\u00f5es mudaram durante uma campanha, lan\u00e7amento de produto ou momento viral.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os filtros salvos ajudam voc\u00ea a repetir a mesma an\u00e1lise com mais rapidez<\/h4>\n                <p class=\"acf-key-takeaways__text\">Se voc\u00ea analisa com frequ\u00eancia o mesmo tipo de mentions, pode salvar a combina\u00e7\u00e3o de filtros e voltar a ela a qualquer momento, em vez de configurar tudo novamente.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id10ways\">10 maneiras de filtrar dados no Brand24<\/h2>\n\n\n\n<p>No Brand24, voc\u00ea encontrar\u00e1 todos os filtros na se\u00e7\u00e3o <strong>painel do lado direito da visualiza\u00e7\u00e3o do Mentions<\/strong>. Voc\u00ea pode aplic\u00e1-los individualmente ou combinar v\u00e1rios filtros para restringir os resultados e se concentrar em conversas espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc741f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc741f8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1.png\" alt=\"\" class=\"wp-image-182140\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Os filtros est\u00e3o dispon\u00edveis no lado direito da guia Mentions no painel Brand24<\/figcaption><\/figure>\n\n\n\n<p>Vamos dar uma olhada nos filtros que voc\u00ea pode usar para explorar seus mentions com mais efici\u00eancia:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"smart\"><strong>01 Pesquisa de contexto inteligente<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Pesquisa de contexto inteligente <\/strong>\u00e9 um filtro alimentado por IA que identifica mentions relevantes para um t\u00f3pico espec\u00edfico, analisando o significado do texto em vez de apenas as palavras-chave usadas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">O que esse filtro faz?<\/h4>\n\n\n\n<p>Ele ajuda voc\u00ea a encontrar o mentions com base em uma palavra-chave combinada com seu <strong>significado e relev\u00e2ncia<\/strong>.<\/p>\n\n\n\n<p>\u00c0s vezes, uma palavra-chave aparece em contextos completamente diferentes. Por exemplo, se voc\u00ea estiver monitorando <strong>Gymshark<\/strong>, Se voc\u00ea quiser se concentrar apenas em conversas sobre uma campanha espec\u00edfica, talvez queira se concentrar em conversas sobre uma campanha espec\u00edfica.<\/p>\n\n\n\n<p>O Context Search filtra os mentions com base no assunto real, para que voc\u00ea veja apenas as conversas relevantes ao seu t\u00f3pico.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea o utiliza?<\/h4>\n\n\n\n<p>Basta descrever o t\u00f3pico de seu interesse! Basta digitar um prompt como:<\/p>\n\n\n\n<p>\u201c<em>mentions descrevendo o desafio de condicionamento f\u00edsico Gymshark66<\/em>\u201c<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc7463f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc7463f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1.png\" alt=\"\" class=\"wp-image-182102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configure o Smart Context Filter usando linguagem natural no prompt<\/figcaption><\/figure>\n\n\n\n<p>Antes de aplicar o filtro, voc\u00ea pode visualizar os mentions filtrados para ter certeza de que o prompt est\u00e1 funcionando e filtrando o que voc\u00ea realmente precisa:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc7490e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc7490e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1.png\" alt=\"\" class=\"wp-image-182103\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualize os mentions filtrados antes de iniciar o Context Filter<\/figcaption><\/figure>\n\n\n\n<p>Quando o filtro est\u00e1 ativado, o Brand24 analisa o texto dos mentions em seu projeto e mostra apenas os que correspondem a esse contexto. <\/p>\n\n\n\n<p>Ele tamb\u00e9m funciona em <strong>novos mentions que aparecem no projeto<\/strong>, Assim, os resultados permanecer\u00e3o relevantes ao longo do tempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>Se voc\u00ea trabalha com listening social, provavelmente sabe como os mentions irrelevantes podem se acumular rapidamente.<\/p>\n\n\n\n<p>O Smart Context Search funciona um pouco como <strong>Fones de ouvido com cancelamento de ru\u00eddo para mentions<\/strong>, removendo as conversas que n\u00e3o correspondem ao t\u00f3pico que voc\u00ea est\u00e1 realmente analisando.<\/p>\n\n\n\n<p><strong>\u00c9 especialmente \u00fatil quando:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sua palavra-chave tem v\u00e1rios significados<\/li>\n\n\n\n<li>voc\u00ea deseja analisar um t\u00f3pico espec\u00edfico em um projeto mais amplo<\/li>\n\n\n\n<li>mentions cont\u00eam sua palavra-chave, mas falam de outra coisa<\/li>\n\n\n\n<li>voc\u00ea deseja dados mais limpos para an\u00e1lises ou relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<p>Em vez de refinar constantemente as consultas booleanas, voc\u00ea pode simplesmente descrever o que deseja encontrar.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 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ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o filtro de pesquisa de contexto de IA no Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boolean\">02 <strong>Pesquisa booleana<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Pesquisa booleana <\/strong>permite que voc\u00ea refine seus resultados usando operadores l\u00f3gicos, como <strong>AND, OR e NOT<\/strong>. \u00c9 uma das maneiras mais r\u00e1pidas de restringir os mentions para uma pesquisa \u00fanica em um grande projeto de monitoramento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc74f19&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc74f19\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"218\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1.png\" alt=\"\" class=\"wp-image-182105\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-300x94.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-248x77.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-90x28.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Operadores de pesquisa booleana que voc\u00ea pode usar no Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que esse filtro faz?<\/strong><\/h4>\n\n\n\n<p>A pesquisa booleana ajuda voc\u00ea a combinar palavras-chave e operadores para controlar com precis\u00e3o quais mentions aparecem nos resultados.<\/p>\n\n\n\n<p>Em vez de pesquisar uma \u00fanica palavra-chave, voc\u00ea pode criar uma consulta que inclua ou exclua termos espec\u00edficos.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea monitorar <strong>IKEA<\/strong>, Por exemplo, talvez voc\u00ea queira ver mentions sobre o restaurante, mas ignore as discuss\u00f5es sobre os m\u00f3veis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h4>\n\n\n\n<p>A pesquisa booleana funciona com operadores simples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><code>E<\/code><\/strong> - mostra mentions contendo ambas as palavras<\/li>\n\n\n\n<li><strong><code>OU<\/code><\/strong> - mostra mentions contendo uma ou outra palavra<\/li>\n\n\n\n<li><strong><code>N\u00c3O<\/code><\/strong> - exclui mentions que cont\u00eam uma palavra espec\u00edfica<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo:<\/p>\n\n\n\n<p><code>IKEA {E} restaurante&nbsp;<\/code><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc752a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc752a9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1.png\" alt=\"\" class=\"wp-image-182104\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesquisa booleana para IKEA com o <em>E<\/em> operador<\/figcaption><\/figure>\n\n\n\n<p>Essa consulta agora mostrar\u00e1 mentions que incluem apenas \u201c<strong>IKEA<\/strong>\" e \"<strong>restaurante<\/strong>\u201c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>A pesquisa booleana o ajuda a refinar os resultados quando uma \u00fanica palavra-chave traz muitos mentions n\u00e3o relacionados.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando voc\u00ea deseja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>incluir ou excluir palavras-chave espec\u00edficas de seus resultados<\/li>\n\n\n\n<li>analisar conversas sobre um t\u00f3pico, mas remover contextos irrelevantes<\/li>\n\n\n\n<li>restringir mentions em grandes projetos com milhares de postagens<\/li>\n<\/ul>\n\n\n\n<p>Dessa forma, voc\u00ea pode se concentrar rapidamente apenas nos mentions que correspondem \u00e0 sua consulta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sources\"><strong>03 Fontes<\/strong> Filtro<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de fontes <\/strong>permite restringir os mentions com base no local em que foram publicados. Em vez de examinar todos os mentions juntos, voc\u00ea pode <strong>foco em plataformas espec\u00edficas<\/strong> ou tipos de m\u00eddia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc75644&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc75644\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1.png\" alt=\"\" class=\"wp-image-182106\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-300x203.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-234x159.png 234w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-90x61.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fontes pelas quais voc\u00ea pode filtrar no painel do Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que esse filtro faz?<\/strong><\/h4>\n\n\n\n<p>O filtro Sources permite que voc\u00ea veja mentions de <strong>plataformas<\/strong>. <\/p>\n\n\n\n<p>Desde <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" title=\"\">escuta social<\/a><\/strong> significa rastrear conversas em v\u00e1rias fontes on-line, filtrar por plataforma facilita a visualiza\u00e7\u00e3o de onde as pessoas est\u00e3o realmente falando sobre sua marca.<\/p>\n\n\n\n<p>Como o Brand24 coleta mentions de v\u00e1rios lugares da Web, inclusive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00eddia social<\/strong> (X (Twitter), Facebook, Instagram, TikTok)<\/li>\n\n\n\n<li><strong>Sites de not\u00edcias<\/strong><\/li>\n\n\n\n<li><strong>Blogs<\/strong><\/li>\n\n\n\n<li><strong>F\u00f3runs e outras plataformas sociais<\/strong><\/li>\n\n\n\n<li><strong>V\u00eddeos e podcasts<\/strong><\/li>\n\n\n\n<li><strong>Outros sites na Web<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ent\u00e3o, usando esse filtro, voc\u00ea pode ver rapidamente como as discuss\u00f5es sobre sua marca diferem dependendo do canal em que aparecem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h4>\n\n\n\n<p>Basta escolher uma ou mais fontes no painel de filtros.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando <strong>IKEA<\/strong>, Talvez voc\u00ea queira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>verificar <strong>Instagram<\/strong> para ver se e como as pessoas compartilham fotos de seus m\u00f3veis<\/li>\n\n\n\n<li>analisar <strong>not\u00edcias mentions<\/strong> quando a marca aparece em artigos de m\u00eddia<\/li>\n\n\n\n<li>explorar <strong>f\u00f3runs e blogs<\/strong> para encontrar avalia\u00e7\u00f5es mais longas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc75ac5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc75ac5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1140x615.png\" alt=\"\" class=\"wp-image-182107\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1140x615.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1536x829.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-2048x1105.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtrando IKEA mentions apenas para aqueles provenientes do TikTok<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode escolher uma \u00fanica fonte ou combinar v\u00e1rias para restringir seus resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?<\/strong><\/h4>\n\n\n\n<p>A filtragem por fonte ajuda a entender onde sua marca est\u00e1 sendo discutida e como essas conversas diferem entre as plataformas. Isso permite que voc\u00ea se concentre rapidamente nos canais mais importantes para sua an\u00e1lise.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voc\u00ea deseja analisar as conversas nas m\u00eddias sociais separadamente da cobertura de not\u00edcias<\/li>\n\n\n\n<li>voc\u00ea est\u00e1 monitorando a cobertura da m\u00eddia para relat\u00f3rios de RP<\/li>\n\n\n\n<li>voc\u00ea deseja ver como as pessoas falam sobre sua marca em plataformas espec\u00edficas, como o TikTok ou o Instagram<\/li>\n\n\n\n<li>voc\u00ea est\u00e1 procurando opini\u00f5es longas em blogs ou f\u00f3runs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\">04 <strong>Filtro de sentimento<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de sentimento <\/strong>permite que voc\u00ea visualize os mentions com base em seu tom: <strong>positivo, negativo ou neutro<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">O que esse filtro faz?<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc75e3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc75e3a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"148\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1.png\" alt=\"\" class=\"wp-image-182108\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1.png 598w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-248x61.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-90x22.png 90w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Op\u00e7\u00f5es de filtro de sentimento no Brand24<\/figcaption><\/figure>\n\n\n\n<p>Esse tipo de filtro facilita a visualiza\u00e7\u00e3o r\u00e1pida da opini\u00e3o das pessoas sobre sua marca, produto ou campanha.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea o utiliza?<\/h4>\n\n\n\n<p>Use o Sentiment Filter (Filtro de sentimento) para exibir apenas mentions com o tom que voc\u00ea deseja analisar.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando <strong>Garmin<\/strong>, Voc\u00ea pode filtrar mentions para ver apenas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mentions negativos<\/strong> - para identificar rapidamente reclama\u00e7\u00f5es sobre dispositivos, precis\u00e3o do GPS ou aplicativos Garmin<\/li>\n\n\n\n<li><strong>mentions positivo<\/strong> - para encontrar usu\u00e1rios satisfeitos que compartilham seus resultados de exerc\u00edcios ou recomenda\u00e7\u00f5es de produtos<\/li>\n\n\n\n<li><strong>neutro mentions<\/strong> - para acompanhar discuss\u00f5es gerais sobre produtos Garmin<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc7613b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc7613b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1.png\" alt=\"\" class=\"wp-image-182109\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Usando o filtro de sentimento para mostrar apenas mentions negativos para a Garmin<\/figcaption><\/figure>\n\n\n\n<p>Quando o filtro \u00e9 aplicado, a lista e os gr\u00e1ficos do mentions s\u00e3o atualizados automaticamente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?<\/strong><\/h4>\n\n\n\n<p>O monitoramento do sentimento \u00e9 especialmente \u00fatil quando voc\u00ea est\u00e1 monitorando <strong>feedback do produto ou experi\u00eancia do cliente<\/strong>.<\/p>\n\n\n\n<p>Por exemplo, se a Garmin lan\u00e7ar um novo smartwatch, filtrando <strong>mentions negativos<\/strong> ajuda a identificar rapidamente os poss\u00edveis problemas que os usu\u00e1rios est\u00e3o relatando. Isso permite que voc\u00ea reaja mais rapidamente e resolva os problemas dos usu\u00e1rios antes que eles aumentem.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar o filtro de sentimento para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rastrear a satisfa\u00e7\u00e3o do cliente<\/li>\n\n\n\n<li>medir a percep\u00e7\u00e3o da marca durante campanhas ou lan\u00e7amentos de produtos<\/li>\n\n\n\n<li>encontrar mentions positivos com os quais vale a pena se envolver ou compartilhar<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Classifique seus Mentions por sentimento com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influence\"><strong>05 Filtro de pontua\u00e7\u00e3o de influ\u00eancia<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de pontua\u00e7\u00e3o de influ\u00eancia<\/strong> ajuda voc\u00ea a identificar mentions provenientes de <strong>autores influentes ou sites de alto tr\u00e1fego<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que esse filtro faz?<\/strong><\/h4>\n\n\n\n<p>No Brand24, cada autor ou dom\u00ednio recebe um <strong>Influ\u00eancia Pontua\u00e7\u00e3o de 1 a 10<\/strong>. Quanto maior a pontua\u00e7\u00e3o, maior o alcance e o impacto potenciais do mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc76712&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc76712\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1.png\" alt=\"\" class=\"wp-image-182110\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1.png 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-248x64.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-90x23.png 90w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o do Influence Score Filter<\/figcaption><\/figure>\n\n\n\n<p>Isso facilita a identifica\u00e7\u00e3o r\u00e1pida de postagens que podem ter uma influ\u00eancia maior na conversa sobre sua marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h4>\n\n\n\n<p>Use o filtro Influence Score (Pontua\u00e7\u00e3o de influ\u00eancia) para exibir mentions publicados por autores ou sites com um n\u00edvel espec\u00edfico de influ\u00eancia.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando uma marca de produtos de beleza <strong>Gisou<\/strong>, Talvez voc\u00ea queira se concentrar nos mentions de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>influenciadores de beleza analisando os produtos Gisou<\/li>\n\n\n\n<li>blogs de beleza populares<\/li>\n\n\n\n<li>revistas de moda ou estilo de vida de alto tr\u00e1fego<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc76ad4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc76ad4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1.png\" alt=\"\" class=\"wp-image-182111\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtragem de Gisou mentions de criadores com uma alta pontua\u00e7\u00e3o de influ\u00eancia<\/figcaption><\/figure>\n\n\n\n<p>A filtragem de mentions por Influence Score ajuda voc\u00ea a encontrar rapidamente publica\u00e7\u00f5es que provavelmente est\u00e3o atingindo um p\u00fablico maior.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>Nem todo mention tem o mesmo impacto, e o filtro Influence Score ajuda voc\u00ea a identificar rapidamente as publica\u00e7\u00f5es de autores ou sites com maior alcance.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente \u00fatil quando voc\u00ea deseja<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>encontrar mentions publicados por criadores ou ve\u00edculos de m\u00eddia influentes<\/li>\n\n\n\n<li>identificar postagens que possam atingir um p\u00fablico maior<\/li>\n\n\n\n<li>descobrir poss\u00edveis influenciadores que j\u00e1 est\u00e3o falando sobre sua marca<\/li>\n<\/ul>\n\n\n\n<p>Isso o ajuda a priorizar as conversas que podem ter o maior impacto sobre sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"language\"><strong>06 Filtro de idiomas<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O <strong>Filtro de idiomas<\/strong> permite que voc\u00ea visualize os mentions com base na <strong>idioma em que est\u00e3o escritos<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que esse filtro faz?<\/strong><\/h4>\n\n\n\n<p>O Brand24 coleta mentions de muitas regi\u00f5es e plataformas, portanto, as discuss\u00f5es sobre sua marca podem aparecer <strong>em v\u00e1rios idiomas<\/strong>. Esse filtro ajuda voc\u00ea a se concentrar apenas nos idiomas relevantes para a sua an\u00e1lise.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc76e7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc76e7d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"698\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1.png\" alt=\"\" class=\"wp-image-182112\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-300x299.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-80x80.png 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A lista de filtros de idiomas permite que voc\u00ea escolha entre mais de 10 idiomas<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h4>\n\n\n\n<p>Para usar o filtro de idiomas, escolha um ou mais idiomas no painel de filtros.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando <strong>Adobe<\/strong>, voc\u00ea pode coletar mentions em <strong>todos os idiomas<\/strong> ao configurar o projeto para capturar a conversa global completa.<\/p>\n\n\n\n<p>Posteriormente, voc\u00ea pode usar o Language Filter para analisar apenas os mentions escritos em um idioma espec\u00edfico, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ingl\u00eas<\/strong> analisar o feedback dos usu\u00e1rios globais<\/li>\n\n\n\n<li><strong>Espanhol<\/strong> para ver as discuss\u00f5es nos mercados de l\u00edngua espanhola<\/li>\n\n\n\n<li><strong>Alem\u00e3o<\/strong> para analisar conversas da regi\u00e3o DACH<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc771d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc771d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1.png\" alt=\"\" class=\"wp-image-182114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Uso do filtro de idiomas para incluir apenas mentions em alem\u00e3o para a Adobe<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode <strong>excluir idiomas selecionados<\/strong> para remov\u00ea-los de seus resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?<\/strong><\/h4>\n\n\n\n<p>O filtro de idioma facilita a an\u00e1lise das conversas <strong>mercado por mercado<\/strong>, mesmo que seu projeto colete mentions de todo o mundo.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voc\u00ea monitora <strong>marcas globais como Adobe<\/strong><\/li>\n\n\n\n<li>voc\u00ea deseja analisar mentions de <strong>um idioma ou regi\u00e3o espec\u00edfica<\/strong><\/li>\n\n\n\n<li>seu projeto coleta mentions em <strong>v\u00e1rios idiomas<\/strong><\/li>\n\n\n\n<li>as equipes locais precisam de insights para <strong>seus mercados espec\u00edficos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Em vez de revisar todos os mentions juntos, voc\u00ea pode se concentrar rapidamente nas conversas que acontecem no idioma que lhe interessa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"importance\">07 Filtro de import\u00e2ncia<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O<strong> Filtro de import\u00e2ncia <\/strong>destaca os mentions com maior probabilidade de causar um impacto real na discuss\u00e3o de sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc77596&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc77596\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"161\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1.png\" alt=\"\" class=\"wp-image-182116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1.png 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-248x57.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-90x21.png 90w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use o Importance Filter (Filtro de import\u00e2ncia) para alternar entre todos os mentions e os mais importantes<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">O que esse filtro faz?<\/h4>\n\n\n\n<p>O filtro de import\u00e2ncia destaca os <strong>mentions mais importantes<\/strong> observando alguns sinais importantes, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>a popularidade da fonte<\/strong><\/li>\n\n\n\n<li><strong>o grau de influ\u00eancia do autor<\/strong><\/li>\n\n\n\n<li><strong>qu\u00e3o forte \u00e9 o sentimento<\/strong><\/li>\n\n\n\n<li><strong>o n\u00edvel de engajamento que est\u00e1 obtendo<\/strong> (curtidas, compartilhamentos, coment\u00e1rios)<\/li>\n<\/ul>\n\n\n\n<p>Em vez de tratar todos os mention da mesma forma, ele destaca os que t\u00eam maior probabilidade de atingir mais pessoas ou gerar rea\u00e7\u00f5es maiores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea o utiliza?<\/h4>\n\n\n\n<p>Basta clicar no bot\u00e3o \"<strong>Importante Mentions<\/strong>\u201d. A ferramenta listar\u00e1 os mentions mais importantes.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?<\/strong><\/h4>\n\n\n\n<p>A pesquisa em todos os mentions \u00e9 demorada. Deseja descobrir rapidamente os valiosos? Esse filtro faz a pesquisa para voc\u00ea.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando voc\u00ea deseja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identificar rapidamente mentions de alto impacto<\/li>\n\n\n\n<li>encontrar artigos ou postagens que estejam obtendo um forte engajamento<\/li>\n\n\n\n<li>identificar perfis ou sites influentes que falam sobre sua marca<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domain\">08 Filtro de dom\u00ednio<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O <strong>Filtro de dom\u00ednio <\/strong>permite que voc\u00ea veja ou exclua mentions provenientes de sites espec\u00edficos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc779a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc779a5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"158\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1.png\" alt=\"\" class=\"wp-image-182131\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-248x56.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-90x20.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00e3o do filtro de dom\u00ednio no painel Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">O que esse filtro faz?<\/h4>\n\n\n\n<p>O filtro de dom\u00ednio permite que voc\u00ea se concentre nos mentions publicados em <strong>dom\u00ednios espec\u00edficos<\/strong>.<\/p>\n\n\n\n<p>Em vez de analisar todos os mentions juntos, voc\u00ea pode verificar as discuss\u00f5es que ocorrem em sites espec\u00edficos, por exemplo <strong>medium.com<\/strong>, <strong>substack.com<\/strong>, ou outras plataformas de nicho em que as pessoas publicam artigos ou fazem perguntas. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode remover mentions de determinados dom\u00ednios se eles n\u00e3o forem relevantes para sua an\u00e1lise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea o utiliza?<\/h4>\n\n\n\n<p>Para usar o Domain Filter, basta inserir o dom\u00ednio que voc\u00ea deseja analisar.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando <strong>Nvidia<\/strong>, Se voc\u00ea n\u00e3o tiver uma conta, talvez queira ver apenas as discuss\u00f5es:<\/p>\n\n\n\n<p><code>medium.com<\/code><\/p>\n\n\n\n<p>Isso exibir\u00e1 apenas mentions coletados de artigos do Medium que falam sobre a Nvidia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc77d09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc77d09\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1.png\" alt=\"\" class=\"wp-image-182130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nvidia mentions filtrados apenas para aqueles de Substack e Medium<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode combinar v\u00e1rios dom\u00ednios usando operadores booleanos <code>{E}, {OU}, {N\u00c3O}<\/code>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>medium.com {AND} substack.com<\/strong> - mostra mentions de ambos os dom\u00ednios<\/li>\n\n\n\n<li><strong>{medium.com<\/strong> - remove mentions do Medium<\/li>\n<\/ul>\n\n\n\n<p>Isso o ajuda a restringir seus resultados a sites ou comunidades espec\u00edficas.<span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Salvar<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>Filtrar seus mentions por dom\u00ednio lhe d\u00e1 uma ideia sobre a popularidade de sua marca entre p\u00fablicos espec\u00edficos.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea estiver monitorando <strong>Nvidia<\/strong>, Talvez voc\u00ea queira dar uma olhada nos artigos de <strong>M\u00e9dio<\/strong> ou <strong>Boletins informativos Substack<\/strong> onde desenvolvedores e entusiastas de IA compartilham suas ideias sobre as tecnologias da Nvidia.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando voc\u00ea deseja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>remover dom\u00ednios que geram <strong>irrelevante mentions<\/strong><\/li>\n\n\n\n<li>analisar mentions de <strong>sites espec\u00edficos<\/strong><\/li>\n\n\n\n<li>discuss\u00f5es de trilha sobre <strong>blogs do setor ou plataformas de nicho<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tags\"><strong>09 Tags Filtro<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O <strong>Tags Filtro <\/strong>permite que voc\u00ea organize e analise os mentions com base nas tags que voc\u00ea atribui a eles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que esse filtro faz?<\/strong><\/h4>\n\n\n\n<p>O filtro de etiquetas exibe os mentions que foram etiquetados com <strong>etiquetas espec\u00edficas<\/strong>.<\/p>\n\n\n\n<p>As tags permitem que voc\u00ea agrupe mentions por <strong>t\u00f3pico, campanha ou categoria<\/strong>. Uma vez que os mentions s\u00e3o marcados, voc\u00ea pode filtrar seus resultados para visualizar apenas os que pertencem a uma tag selecionada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h4>\n\n\n\n<p>Primeiro, atribua tags aos mentions em seu projeto.<\/p>\n\n\n\n<p>Voc\u00ea pode adicionar tags diretamente do <strong>Guia Mentions<\/strong>, Por exemplo, para rotular mentions como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>campanha<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-o-listening-de-midia-social-pode-aumentar-a-defesa-do-cliente\/\" title=\"\">defesa do cliente<\/a><\/li>\n\n\n\n<li>parceria<\/li>\n\n\n\n<li>problema do produto<\/li>\n<\/ul>\n\n\n\n<p>Ap\u00f3s marcar os mentions, selecione uma marca no painel de filtros para exibir apenas os mentions atribu\u00eddos a essa marca. Voc\u00ea tamb\u00e9m pode selecionar <strong>v\u00e1rias tags<\/strong> se quiser restringir ainda mais seus resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>As tags ajudam voc\u00ea a organizar os mentions e a agrup\u00e1-los por t\u00f3pico, campanha ou prioridade.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente \u00fatil quando voc\u00ea deseja<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mentions separados relacionados a diferentes campanhas ou produtos<\/li>\n\n\n\n<li>agrupar conversas por temas, como feedback, parcerias ou cobertura da m\u00eddia<\/li>\n\n\n\n<li>analisar mentions marcados ao preparar relat\u00f3rios ou resumos<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma maneira simples de manter grandes projetos de listening social organizados e mais f\u00e1ceis de analisar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time\">10 Filtro de intervalo de tempo<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O <strong>Filtro de intervalo de tempo <\/strong>permite que voc\u00ea visualize os mentions de um per\u00edodo de tempo selecionado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc78269&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc78269\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"783\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1.png\" alt=\"\" class=\"wp-image-182138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-300x336.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-142x159.png 142w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-80x90.png 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O filtro de intervalo de tempo oferece uma ampla gama de op\u00e7\u00f5es de sele\u00e7\u00e3o de dados<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">O que esse filtro faz?<\/h4>\n\n\n\n<p>O Date Filter (Filtro de data) permite que voc\u00ea exiba os mentions coletados em um per\u00edodo de <strong>prazo espec\u00edfico<\/strong>.<\/p>\n\n\n\n<p>Por padr\u00e3o, o Brand24 mostra os mentions do <strong>\u00faltimos 30 dias<\/strong>, mas voc\u00ea pode alterar facilmente o intervalo de tempo para analisar conversas de um per\u00edodo diferente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como voc\u00ea o utiliza?<\/h4>\n\n\n\n<p>Abra o seletor de datas e escolha o per\u00edodo de tempo que deseja analisar.<\/p>\n\n\n\n<p>Voc\u00ea pode selecionar rapidamente faixas predefinidas, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoje<\/li>\n\n\n\n<li>Ontem<\/li>\n\n\n\n<li>\u00daltimos 7 dias<\/li>\n\n\n\n<li>\u00daltimos 14 dias<\/li>\n\n\n\n<li>\u00daltimos 30 dias<\/li>\n\n\n\n<li>\u00daltimos 3 meses<\/li>\n\n\n\n<li>Ano passado<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode escolher um <strong>Intervalo de datas personalizado<\/strong> usando o calend\u00e1rio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc785ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc785ff\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"171\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2.png\" alt=\"\" class=\"wp-image-182139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-300x73.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-248x61.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-90x22.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00e3o do Data Filter depois de selecionar o intervalo de datas \u201cLast 14 days\u201d (\u00daltimos 14 dias)<\/figcaption><\/figure>\n\n\n\n<p>Uma vez aplicado, o Brand24 exibir\u00e1 apenas os mentions coletados durante o per\u00edodo selecionado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Por que ele \u00e9 \u00fatil?<\/h4>\n\n\n\n<p>A filtragem de mentions por data ajuda voc\u00ea a analisar como as conversas sobre sua marca mudam ao longo do tempo.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil quando voc\u00ea deseja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analisar mentions durante uma <strong>campanha espec\u00edfica<\/strong><\/li>\n\n\n\n<li>comparar conversas <strong>antes e depois de um an\u00fancio<\/strong><\/li>\n\n\n\n<li>acompanhar as discuss\u00f5es sobre <strong>lan\u00e7amentos de produtos ou eventos<\/strong><\/li>\n\n\n\n<li>preparar um <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-escuta-social\/\" title=\"\"><strong>relat\u00f3rio de escuta social<\/strong><\/a> an\u00e1lise de mentions de um per\u00edodo de tempo espec\u00edfico<\/li>\n<\/ul>\n\n\n\n<p>Em vez de analisar todos os dados hist\u00f3ricos, voc\u00ea pode se concentrar apenas no per\u00edodo de tempo que \u00e9 importante para sua an\u00e1lise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one-more\">Mais uma coisa: salve seus filtros<\/h2>\n\n\n\n<p>Ao trabalhar com dados de listening social, voc\u00ea geralmente aplica v\u00e1rios filtros de uma s\u00f3 vez.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode querer analisar <strong>mentions negativos sobre sua marca no TikTok escritos em ingl\u00eas<\/strong>. Para fazer isso, voc\u00ea pode aplicar filtros como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonte:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Sentimento:<\/strong> Negativo<\/li>\n\n\n\n<li><strong>Idioma:<\/strong> Ingl\u00eas<\/li>\n<\/ul>\n\n\n\n<p>Se essa combina\u00e7\u00e3o lhe proporcionar percep\u00e7\u00f5es \u00fateis, voc\u00ea poder\u00e1 <strong>salv\u00e1-lo como um conjunto de filtros<\/strong> e reutiliz\u00e1-lo mais tarde, sempre que precisar!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc78a17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc78a17\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"130\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters.png\" alt=\"\" class=\"wp-image-182135\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-248x46.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-90x17.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Neste exemplo, os filtros Source, Sentiment e Language est\u00e3o ativados.<\/figcaption><\/figure>\n\n\n\n<p>Basta clicar em <strong>\u201cSalvar filtros\u201d<\/strong>. Voc\u00ea pode encontrar essa op\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>abaixo da barra de pesquisa<\/strong>, ao lado dos filtros ativos<\/li>\n\n\n\n<li><strong>na parte inferior do painel de filtros<\/strong> \u00e0 direita, depois de rolar a lista de filtros para baixo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fdfc78cd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fdfc78cd4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"234\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2.png\" alt=\"\" class=\"wp-image-182137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-248x83.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-90x30.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Clique em \u201cSave filters\u201d (Salvar filtros) para manter suas configura\u00e7\u00f5es atuais para uso posterior<\/figcaption><\/figure>\n\n\n\n<p>O salvamento de filtros permite que voc\u00ea retorne rapidamente \u00e0 mesma exibi\u00e7\u00e3o sem aplicar os mesmos filtros novamente.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente \u00fatil quando voc\u00ea analisa regularmente os mentions para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>monitoramento da reputa\u00e7\u00e3o<\/strong><\/li>\n\n\n\n<li><strong>an\u00e1lise de campanha<\/strong><\/li>\n\n\n\n<li><strong>relat\u00f3rios recorrentes<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Veja como os filtros podem ajud\u00e1-lo a analisar os Mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">Por que os filtros s\u00e3o importantes nas ferramentas de monitoramento social?<\/h3>\n\n\n\n<p>Os filtros ajudam a reduzir o ru\u00eddo que aparece naturalmente em grandes conjuntos de dados coletados por <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a><\/strong>. Em vez de revisar cada mention manualmente, voc\u00ea pode restringir os resultados por sentimento, fonte, idioma ou per\u00edodo de tempo.<\/p>\n\n\n\n<p>Isso permite que as equipes identifiquem rapidamente conversas relevantes, detectem poss\u00edveis problemas e se concentrem em insights importantes para o marketing, as rela\u00e7\u00f5es p\u00fablicas ou a experi\u00eancia do cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Quais filtros s\u00e3o mais \u00fateis no listening social?<\/h3>\n\n\n\n<p>Os filtros mais comumente usados ajudam a restringir as conversas com base no contexto que voc\u00ea deseja analisar. Normalmente, eles incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filtros de sentimento<\/strong> para encontrar mentions positivos ou negativos<\/li>\n\n\n\n<li><strong>Filtros de origem<\/strong> para se concentrar em plataformas ou tipos de m\u00eddia espec\u00edficos<\/li>\n\n\n\n<li><strong>Filtros de idiomas<\/strong> analisar discuss\u00f5es em um mercado espec\u00edfico<\/li>\n\n\n\n<li><strong>Filtros de intervalo de tempo<\/strong> para analisar campanhas ou eventos<\/li>\n<\/ul>\n\n\n\n<p>O uso conjunto desses filtros ajuda a transformar milhares de mentions em um conjunto de dados gerenci\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">Como os filtros ajudam a analisar as m\u00e9tricas de listening social?<\/h3>\n\n\n\n<p>Os filtros facilitam a an\u00e1lise dos principais <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-escuta-social\/\">m\u00e9tricas de escuta social<\/a><\/strong> como sentimento, alcance, engajamento ou compartilhamento de voz.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode filtrar mentions por <strong>data e idioma<\/strong> para medir como o sentimento mudou ap\u00f3s o lan\u00e7amento de um produto em um mercado espec\u00edfico. Limitar o conjunto de dados ajuda a garantir que as m\u00e9tricas reflitam as conversas que voc\u00ea realmente deseja analisar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">Os filtros podem ajudar a analisar as conversas em plataformas espec\u00edficas de m\u00eddia social?<\/h3>\n\n\n\n<p><strong>Sim<\/strong>. Os filtros permitem isolar discuss\u00f5es de uma \u00fanica plataforma, facilitando a an\u00e1lise de como os p\u00fablicos falam sobre sua marca em diferentes ambientes.<\/p>\n\n\n\n<p>Por exemplo, ao analisar os mentions da marca no X, os filtros podem ajud\u00e1-lo a se concentrar apenas nos tweets, monitorar as mudan\u00e7as de sentimento ou identificar contas influentes que conduzem a conversa, o que \u00e9 uma parte essencial do <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/escuta-no-twitter\/\">Escuta no Twitter<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como filtrar dados de listening social como um profissional! Este guia explica 10 filtros Brand24 que ajudam voc\u00ea a analisar mentions (incluindo uma pequena ajuda da IA!).<\/p>","protected":false},"author":20,"featured_media":153128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4137],"tags":[1775,1774,1777,34,1776,1779,764,54,32,1778,1131,118],"class_list":["post-107096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-data-filter","tag-data-filters","tag-how-to-use-filters","tag-social-listening","tag-social-listening-filters","tag-social-listening-tool-filters","tag-social-listening-tools","tag-social-media","tag-social-media-monitoring","tag-social-media-monitoring-filters","tag-social-media-monitoring-tools","tag-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Chia","cf_author_last_name":"Lee","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=107096"}],"version-history":[{"count":50,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107096\/revisions"}],"predecessor-version":[{"id":182839,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107096\/revisions\/182839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/153128"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=107096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=107096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=107096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}