{"id":107549,"date":"2017-06-21T14:10:03","date_gmt":"2017-06-21T13:10:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107549"},"modified":"2026-04-13T10:28:07","modified_gmt":"2026-04-13T08:28:07","slug":"guia-para-a-guia-de-analise-brand24","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/guide-to-brand24-analysis-tab\/","title":{"rendered":"Guia do Brand24: Guia An\u00e1lise"},"content":{"rendered":"<p>Aqui est\u00e1 outra parte de nosso tutorial que descreve os recursos do <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand24<\/a>. Queremos garantir que voc\u00ea saiba como usar a ferramenta e aproveit\u00e1-la ao m\u00e1ximo em seu benef\u00edcio.<\/p>\n\n\n\n<p>At\u00e9 agora, demos uma olhada mais de perto no Brand24 <a href=\"https:\/\/brand24.com\/blog\/pt\/filtros-que-economizam-tempo-e-que-toda-ferramenta-de-monitoramento-social-deve-ter\/\" target=\"_blank\" rel=\"noreferrer noopener\">filtros<\/a>.<\/p>\n\n\n\n<p>Hoje, discutiremos o <strong>An\u00e1lise<\/strong> guia que \u00e9 <strong>o cora\u00e7\u00e3o da ferramenta<\/strong>. \u00c9 aqui que voc\u00ea pode ver todos os n\u00fameros relacionados ao seu projeto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os mentions mais interativos<\/li>\n\n\n\n<li>Mentions dos autores mais populares<\/li>\n\n\n\n<li>Resumo dos n\u00fameros mais importantes<\/li>\n\n\n\n<li>Mentions por categoria<\/li>\n\n\n\n<li>Influ\u00eancia dos autores de m\u00eddia social<\/li>\n\n\n\n<li>Autores mais ativos nas m\u00eddias sociais<\/li>\n\n\n\n<li>Locais mais ativos<\/li>\n\n\n\n<li>Os sites mais influentes<\/li>\n\n\n\n<li>Contexto da discuss\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Fa\u00e7a login em sua conta (ou <a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">cri\u00e1-lo gratuitamente<\/a>) e v\u00e1 para a se\u00e7\u00e3o <strong>An\u00e1lise<\/strong> que voc\u00ea pode encontrar \u00e0 esquerda no painel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb158778&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb158778\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"719\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Slice-1-1.jpg\" alt=\"Guia do Brand24: Guia An\u00e1lise\" class=\"wp-image-107564\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1.jpg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-1140x631.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Slice-1-1-750x415.jpg 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Os Mentions mais interativos<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb158a59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb158a59\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"762\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27.png\" alt=\"Os Mentions mais interativos\" class=\"wp-image-107566\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27.png 673w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.12.27-300x340.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Como isso funciona?<\/b><\/h3>\n\n\n\n<p>\u00c9 aqui que voc\u00ea pode ver <strong>100 mentions mais engajados<\/strong>. A lista \u00e9 baseada no n\u00famero de <strong>gostos<\/strong>, <strong>coment\u00e1rios<\/strong>e <strong>a\u00e7\u00f5es<\/strong>. O Brand24 rastreia essas intera\u00e7\u00f5es em <strong>Facebook<\/strong>, <strong>Twitter<\/strong>, <strong>Instagram<\/strong>e agora tamb\u00e9m no <strong>YouTube<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Para dar uma olhada mais de perto no compromisso, voc\u00ea pode ir at\u00e9 a fonte do mention. Para isso, clique no link do site de origem e o Brand24 o levar\u00e1 diretamente \u00e0 fonte. Em seguida, voc\u00ea pode, por exemplo, navegar pelos coment\u00e1rios para identificar aqueles que podem exigir uma a\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m disso, talvez voc\u00ea queira intervir para envolver seu p\u00fablico. O aumento do engajamento na m\u00eddia social se traduz em v\u00e1rios benef\u00edcios. Aqui est\u00e1 nosso post recente sobre como criar <a href=\"https:\/\/brand24.com\/blog\/pt\/engajamento-da-marca-nas-redes-sociais\/\" target=\"_blank\" rel=\"noopener\" title=\"\">um envolvimento com a m\u00eddia social<\/a> estrat\u00e9gia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso lhe diz?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Ele informa quais mentions recebem a maior aten\u00e7\u00e3o (um grande n\u00famero de curtidas, coment\u00e1rios e compartilhamentos). Isso pode significar duas coisas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um conte\u00fado \u00e9 altamente atraente para o p\u00fablico.<\/li>\n\n\n\n<li>Um conte\u00fado \u00e9 pol\u00eamico e gera um debate.<\/li>\n<\/ul>\n\n\n\n<p>Em suma, isso mostra que voc\u00ea <strong>o que funciona<\/strong> e <strong>o que n\u00e3o&nbsp;<\/strong>em termos de engajamento.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mentions dos autores mais populares<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb158dbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb158dbd\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"784\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34.png\" alt=\"Mentions dos autores mais populares\" class=\"wp-image-107567\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34.png 678w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.13.34-300x347.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>Aqui voc\u00ea pode ver o <strong>100 autores mais populares<\/strong>. A lista \u00e9 baseada em&nbsp;<strong>Influ\u00eancia<\/strong> e <strong>Alcance estimado da m\u00eddia social<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como us\u00e1-lo?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Encontrar mentions dos autores mais populares permite, por exemplo, rastrear as fontes de tr\u00e1fego para seu site. Se um autor influente com consider\u00e1vel alcance de m\u00eddia social certamente tem um grande p\u00fablico. Quando ele fala sobre o nome da sua empresa ou do seu produto, ele obt\u00e9m uma exposi\u00e7\u00e3o maci\u00e7a nas m\u00eddias sociais e simplesmente alcan\u00e7a mais pessoas que podem achar interessante e que vale a pena conferir.<\/p>\n\n\n\n<p>E \u00e9 assim que voc\u00ea pode desmascarar as fontes de tr\u00e1fego direto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso lhe diz?<\/strong><\/h3>\n\n\n\n<p>A lista informa a popularidade dos autores mention que usam sua(s) palavra(s)-chave. Al\u00e9m disso, voc\u00ea pode ver rapidamente quais mentions voc\u00ea deve envolver primeiro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Resumo dos n\u00fameros mais importantes<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb1590d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb1590d1\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46.png\" alt=\"Mentions dos autores mais populares\" class=\"wp-image-107568\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46.png 465w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.14.46-300x437.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>Esta pequena tabela mostra, <strong>Em poucas palavras<\/strong>O n\u00famero de palavras-chave monitoradas, os n\u00fameros mais importantes relacionados ao seu projeto e as palavras-chave monitoradas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero total de mentions.<\/li>\n\n\n\n<li>N\u00famero de mentions na m\u00eddia social.<\/li>\n\n\n\n<li>N\u00famero de mentions al\u00e9m da m\u00eddia social.<\/li>\n\n\n\n<li>Alcance estimado da m\u00eddia social.<\/li>\n\n\n\n<li>N\u00famero de intera\u00e7\u00f5es nas m\u00eddias sociais.<\/li>\n\n\n\n<li>N\u00famero de compartilhamentos em m\u00eddias sociais.<\/li>\n\n\n\n<li>N\u00famero de curtidas na m\u00eddia social.<\/li>\n\n\n\n<li>N\u00famero de coment\u00e1rios nas m\u00eddias sociais.<\/li>\n\n\n\n<li>N\u00famero de mentions positivos.<\/li>\n\n\n\n<li>N\u00famero de mentions negativos.<\/li>\n\n\n\n<li>N\u00famero de mentions no Facebook.<\/li>\n\n\n\n<li>N\u00famero de mentions em blogs.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mentions por categoria<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb159404&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb159404\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"278\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00.png\" alt=\"Mentions por categoria\" class=\"wp-image-107569\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00.png 1166w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-1140x272.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.16.00-750x179.png 750w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>\u00c9 uma representa\u00e7\u00e3o gr\u00e1fica do compartilhamento de voz em todos os tipos de fontes. Ele mostra de onde v\u00eam os mentions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>V\u00eddeo<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>F\u00f3rum<\/li>\n\n\n\n<li>Not\u00edcias<\/li>\n\n\n\n<li>Outros<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso lhe diz?<\/strong><\/h3>\n\n\n\n<p>Basicamente, ele diz a voc\u00ea <strong>onde est\u00e1 seu p\u00fablico e onde voc\u00ea deve concentrar seu marketing.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Influ\u00eancia dos autores de m\u00eddia social<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb159721&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb159721\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33.png\" alt=\"Influ\u00eancia dos autores de m\u00eddia social\" class=\"wp-image-107571\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33.png 572w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.24.33-300x359.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>A influ\u00eancia dos autores de m\u00eddia social permite que voc\u00ea veja <strong>os autores mais influentes na m\u00eddia social<\/strong> <strong>who mention sua(s) palavra(s)-chave<\/strong>. A lista \u00e9 classificada de acordo com <strong>influ\u00eancia.<\/strong>&nbsp;Voc\u00ea tamb\u00e9m pode ver <strong>nome do autor,<\/strong>&nbsp;<strong>fonte<\/strong>, <strong>compartilhamento de voz<\/strong> e <strong>influ\u00eancia<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Para ver mais fontes e par\u00e2metros, clique em \"More\" (Mais). Em seguida, al\u00e9m do nome do autor, da fonte, do compartilhamento de voz e da influ\u00eancia, voc\u00ea tamb\u00e9m pode ver duas outras coisas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance estimado da m\u00eddia social.<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u00c9 uma boa oportunidade para, por exemplo, identificar as pessoas que provavelmente se tornar\u00e3o embaixadoras da sua marca em sua empresa. Aqui est\u00e1 um pouco mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/quem-sao-os-microinfluenciadores-e-como-encontra-los\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar pessoas que poderiam apoiar sua empresa<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Autores mais ativos nas m\u00eddias sociais<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107572 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25.png\" alt=\"Autores mais ativos nas m\u00eddias sociais\" width=\"571\" height=\"685\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.25.25-300x360.png 300w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>\u00c9 aqui que voc\u00ea v\u00ea os autores de m\u00eddia social <strong>quem mention voc\u00ea usa a(s) palavra(s)-chave com mais frequ\u00eancia<\/strong>. A lista \u00e9 classificada de acordo com o n\u00famero de mentions de sua(s) palavra(s)-chave. Ela mostra a voc\u00ea&nbsp;<strong>nome do autor, fonte, alcance da m\u00eddia social e o n\u00famero de mentions.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Depois de clicar em \"More\", voc\u00ea acessa a lista completa com par\u00e2metros adicionais que podem ser classificados de acordo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compartilhamento de voz.<\/li>\n\n\n\n<li>Influ\u00eancia.<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Novamente, isso pode ser \u00fatil para identificar os poss\u00edveis defensores e influenciadores da marca para sua empresa.&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/quem-sao-os-microinfluenciadores-e-como-encontra-los\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aqui est\u00e1 uma parte separada do conte\u00fado<\/a> explicativo <strong>por que<\/strong> e <strong>como<\/strong> voc\u00ea deve fazer isso.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sites mais ativos<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb159b22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb159b22\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45.png\" alt=\"Sites mais ativos\" class=\"wp-image-107573\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45.png 570w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.26.45-300x359.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>Aqui voc\u00ea pode ver sites que <strong>mais frequentemente mention sua(s) palavra(s)-chave.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h3>\n\n\n\n<p>Depois de clicar em \"More\" (Mais), voc\u00ea ver\u00e1 toda a lista que pode ser classificada de acordo com sua prefer\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nome da p\u00e1gina.<\/li>\n\n\n\n<li>O n\u00famero de mentions.<\/li>\n\n\n\n<li>O n\u00famero de visitas.<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u00c9 importante rastrear quais sites mention sua(s) palavra(s)-chave. Dessa forma, voc\u00ea pode, por exemplo, ver em quais sites deve se concentrar quando se trata de sua estrat\u00e9gia de marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sites mais influentes<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e82bb159e49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e82bb159e49\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"703\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20.png\" alt=\"Sites mais influentes\" class=\"wp-image-107576\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20.png 573w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.28.20-300x368.png 300w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>Esta lista mostra os sites mais influentes que mention sua(s) palavra(s)-chave. A lista \u00e9 compilada de acordo com&nbsp;<strong>Pontua\u00e7\u00e3o do influenciador.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h3>\n\n\n\n<p>Depois de clicar em \"More\", voc\u00ea ver\u00e1 mais sites. Eles tamb\u00e9m podem ser classificados de acordo com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nome da p\u00e1gina.<\/li>\n\n\n\n<li>O n\u00famero de mentions.<\/li>\n\n\n\n<li>O n\u00famero de visitas.<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode ver aqui, por exemplo, o n\u00famero de sites influentes que mention sua(s) palavra(s)-chave.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contexto da discuss\u00e3o<\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107577 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40.png\" alt=\"Contexto da discuss\u00e3o\" width=\"1164\" height=\"383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40.png 1164w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-1140x375.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-21-at-14.29.40-750x247.png 750w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que isso mostra a voc\u00ea?<\/strong><\/h3>\n\n\n\n<p>Aqui voc\u00ea pode ver as palavras que aparecem com frequ\u00eancia em conex\u00e3o com as palavras-chave monitoradas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como voc\u00ea o utiliza?<\/strong><\/h3>\n\n\n\n<p>Se alguma das palavras no contexto da discuss\u00e3o for de seu interesse, voc\u00ea poder\u00e1 clicar nela e ver todos os mentions de sua(s) palavra(s)-chave + essa palavra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que ele \u00e9 \u00fatil?&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u00c9 assim que voc\u00ea pode ver o contexto em que as pessoas mention sua(s) palavra(s)-chave.<\/p>","protected":false},"excerpt":{"rendered":"<p>Em outra parte do \"Guide to Brand24\", descrevemos a guia Analysis (An\u00e1lise), tamb\u00e9m conhecida como o cora\u00e7\u00e3o do seu projeto. Veja que tipo de dados ela fornece.<\/p>","protected":false},"author":12,"featured_media":107580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[1883,1882,102,1884,1885,60],"class_list":["post-107549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-analysis-brand24","tag-analysis-tab","tag-social-media-analysis","tag-social-media-analysis-software","tag-social-media-analysis-tool","tag-social-media-analytics"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=107549"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107549\/revisions"}],"predecessor-version":[{"id":180783,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/107549\/revisions\/180783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/107580"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=107549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=107549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=107549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}