{"id":108589,"date":"2026-02-13T12:50:46","date_gmt":"2026-02-13T11:50:46","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108589"},"modified":"2026-02-16T11:04:27","modified_gmt":"2026-02-16T10:04:27","slug":"como-ver-quantas-vezes-uma-hashtag-foi-usada-no-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/how-to-see-how-many-times-a-hashtag-was-used-on-twitter\/","title":{"rendered":"Como ver quantas vezes uma hashtag foi usada no X (Twitter)"},"content":{"rendered":"<p>Procurando por an\u00e1lises reais de hashtag do X (Twitter)? Infelizmente, voc\u00ea n\u00e3o encontrar\u00e1 nenhum contador incorporado no X: ele n\u00e3o mostra mais um total p\u00fablico de quantas vezes uma hashtag foi usada.<\/p>\n\n\n\n<p>A pesquisa nativa dispon\u00edvel no X pode lhe dar uma r\u00e1pida no\u00e7\u00e3o da atividade, mas <strong>Se precisar de dados precisos de volume, alcance ou hist\u00f3rico, voc\u00ea precisar\u00e1 usar ferramentas externas.<\/strong><\/p>\n\n\n\n<p>Vamos detalhar as op\u00e7\u00f5es que voc\u00ea ter\u00e1 em 2026.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Voc\u00ea consegue ver o uso total da hashtag dentro do X?<\/h4>\n                <p class=\"acf-key-takeaways__text\">N\u00e3o \u00e9 poss\u00edvel ver quantas vezes uma hashtag foi usada diretamente no X. A pesquisa nativa mostra apenas publica\u00e7\u00f5es recentes ou tend\u00eancias, e as an\u00e1lises s\u00e3o limitadas \u00e0s m\u00e9tricas de desempenho do seu pr\u00f3prio conte\u00fado.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O X Premium resolve o problema?<\/h4>\n                <p class=\"acf-key-takeaways__text\">N\u00e3o totalmente. A an\u00e1lise do X Premium pode mostrar coisas como cliques em hashtags e engajamento em seu conte\u00fado. O que ela n\u00e3o mostra: quantas vezes outras pessoas usaram a hashtag, como foi o desempenho da hashtag em toda a plataforma ou como os concorrentes se sa\u00edram.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Ent\u00e3o, como voc\u00ea mede o volume de hashtags? <\/h4>\n                <p class=\"acf-key-takeaways__text\">Voc\u00ea pode medir o volume da hashtag usando ferramentas externas como Brand24, Tweet Binder ou TrackMyHashtag. Elas coletam publica\u00e7\u00f5es p\u00fablicas ao longo do tempo e calculam a contagem de hashtags, dando-lhe acesso a n\u00fameros reais de uso al\u00e9m do que o X exibe nativamente.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Nem todas as ferramentas de hashtag funcionam da mesma maneira<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ferramentas como o Tweet Binder s\u00e3o ideais para gerar relat\u00f3rios \u00fanicos, enquanto plataformas como o Brand24 rastreiam continuamente o volume e a atividade das hashtags, detectam picos de volume, analisam o sentimento e monitoram as conversas com hashtags em tempo real. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O desempenho da hashtag \u00e9 mais do que apenas volume<\/h4>\n                <p class=\"acf-key-takeaways__text\">Uma hashtag pode ser muito usada e ainda assim n\u00e3o fazer nada. Os sinais \u00fateis s\u00e3o: quem a amplificou (influenciadores), at\u00e9 onde ela se espalhou (alcance), como as pessoas reagiram (engajamento + sentimento) e quando ela teve um pico ou desapareceu, para que voc\u00ea possa saber se ela est\u00e1 realmente ganhando for\u00e7a.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">Use ferramentas especializadas de an\u00e1lise de hashtag (melhor para obter n\u00fameros exatos)<\/h2>\n\n\n\n<p>Se voc\u00ea quiser ver quantas vezes uma hashtag foi usada em X, <strong>voc\u00ea precisar\u00e1 de uma ferramenta externa.<\/strong><br>H\u00e1 <strong>n\u00e3o h\u00e1 balc\u00e3o p\u00fablico dentro da plataforma<\/strong> portanto, o rastreamento preciso do volume de hashtags s\u00f3 pode ocorrer fora do X.<\/p>\n\n\n\n<p>Existem algumas ferramentas que se concentram especificamente na an\u00e1lise de hashtag. Algumas s\u00e3o criadas apenas para X, enquanto outras s\u00e3o mais amplas <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a> plataformas.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma r\u00e1pida compara\u00e7\u00e3o para ajud\u00e1-lo a entender as diferen\u00e7as.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pre\u00e7os                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Mostra o volume de hashtags                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Monitoramento em tempo real                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"336\" height=\"168\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp 336w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-300x150.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-248x124.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-90x45.webp 90w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A partir de ~$149\/m\u00eas, teste gratuito de 14 dias dispon\u00edvel<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 Sim <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 Sim <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento cont\u00ednuo de hashtags, alertas, sentimento de hashtag e an\u00e1lise de tend\u00eancias<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1.png\" class=\"attachment-full size-full\" alt=\"Logotipo do TweetBinder\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1.png 100w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.tweetbinder.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                TweetBinder                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>De <span class=\"currency text-big\">$<\/span><span class=\"ammount text-xxxbig\">62,99, relat\u00f3rio gratuito dispon\u00edvel<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 Sim <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u26a0\ufe0f Baseado em relat\u00f3rios<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Relat\u00f3rios \u00fanicos de hashtag e resumos de eventos<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"500\" height=\"111\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1.png\" class=\"attachment-full size-full\" alt=\"Logotipo do TrackMyHashtag\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-300x67.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-248x55.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-90x20.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.trackmyhashtag.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                TrackMyHashtag                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A partir de $149.99<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Acompanhamento de campanhas e m\u00e9tricas detalhadas de hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool-difference\"><strong>Qual \u00e9 a diferen\u00e7a na pr\u00e1tica?<\/strong><\/h3>\n\n\n\n<p>Ferramentas como <strong>Fich\u00e1rio de tweets<\/strong> geralmente s\u00e3o criados com base em relat\u00f3rios. Voc\u00ea insere uma hashtag, gera um resumo, exporta os dados e pronto. Isso \u00e9 \u00fatil se voc\u00ea precisar de n\u00fameros para um evento espec\u00edfico ou uma recapitula\u00e7\u00e3o de campanha.<\/p>\n\n\n\n<p><strong>TrackMyHashtag<\/strong> oferece um rastreamento mais cont\u00ednuo, especialmente para an\u00e1lise no estilo de campanha. \u00c9 mais forte se voc\u00ea quiser m\u00e9tricas cont\u00ednuas em vez de uma exporta\u00e7\u00e3o \u00fanica.<\/p>\n\n\n\n<p><strong>Brand24,<\/strong> por outro lado, adota uma abordagem mais ampla. Em vez de apenas gerar um relat\u00f3rio, a ferramenta continua rastreando a hashtag em tempo real, permitindo a <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de sentimentos<\/a>, O sistema de gerenciamento de hashtag, detecta picos no uso da hashtag e envia alertas quando algo incomum acontece.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Guia da ferramenta de monitoramento de hashtag <\/a><\/p>\n\n\n\n<p>Se estiver procurando apenas um relat\u00f3rio \u00fanico de contagem de hashtags, um contador especializado pode ser suficiente.<\/p>\n\n\n\n<p>Mas se quiser monitorar uma hashtag no X (Twitter) ao longo do tempo e acompanhar picos, medir sentimentos, comparar per\u00edodos ou receber alertas quando a atividade aumentar repentinamente, voc\u00ea precisar\u00e1 de uma ferramenta criada para o monitoramento cont\u00ednuo.<\/p>\n\n\n\n<p>Veja como isso funciona no Brand24:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como rastrear uma hashtag no X (Twitter) em Brand24<\/strong><\/h2>\n\n\n\n<p>Se voc\u00ea quiser monitorar uma hashtag continuamente (e n\u00e3o apenas gerar um relat\u00f3rio \u00fanico), veja como configur\u00e1-la em um <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a> como o Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><strong>Etapa 1: Criar um projeto<\/strong><\/h3>\n\n\n\n<p>Comece criando um novo projeto e inserindo as hashtags que deseja rastrear:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d705200712d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d705200712d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1.png\" alt=\"\" class=\"wp-image-181370\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-248x148.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-90x54.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o de um novo projeto de contagem de hashtags no Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Algumas dicas r\u00e1pidas:<br><\/strong>1. Sempre inclua o <strong>S\u00edmbolo #.<\/strong><br>2. Escolha <strong>X (Twitter)<\/strong> como uma de suas fontes em <em>Mais configura\u00e7\u00f5es <\/em>\u27a1\ufe0f <em>Fontes<\/em>.<br>3. In\u00edcio do monitoramento <strong>a partir do momento em que voc\u00ea cria o projeto<\/strong> (O Brand24 n\u00e3o extrai dados X hist\u00f3ricos completos).<\/p>\n\n\n\n<p>Quando o projeto estiver no ar, cada mention de sua hashtag aparecer\u00e1 na <strong>Mentions<\/strong> guia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7052007439&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7052007439\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1.png\" alt=\"\" class=\"wp-image-181374\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Mentions no Brand24<\/figcaption><\/figure>\n\n\n\n<p>\u00c9 aqui que voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajuste o intervalo de datas no canto superior direito<\/li>\n\n\n\n<li><strong>Veja quantas vezes a hashtag foi usada durante o per\u00edodo de tempo selecionado<\/strong><\/li>\n\n\n\n<li>Analise cada hashtag individual mention em detalhes<\/li>\n<\/ul>\n\n\n\n<p>Cada mention inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nome do autor<\/li>\n\n\n\n<li>N\u00famero de seguidores<\/li>\n\n\n\n<li>Fonte<\/li>\n\n\n\n<li>M\u00e9tricas de engajamento e sentimento<\/li>\n\n\n\n<li>Data e conte\u00fado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7052007772&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7052007772\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"606\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1.png\" alt=\"\" class=\"wp-image-181377\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-90x55.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) hashtag mentions view<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode dar uma olhada mais de perto nesses dados na se\u00e7\u00e3o <strong>Guia An\u00e1lise<\/strong>. L\u00e1, voc\u00ea pode conferir mais resultados, ver o compartilhamento de voz, saber mais sobre a influ\u00eancia dos autores das publica\u00e7\u00f5es X, seu alcance, o contexto das discuss\u00f5es e muito mais.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode acessar esses mentions<strong> no aplicativo m\u00f3vel <\/strong>se voc\u00ea quiser visibilidade em tempo real em qualquer lugar.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente rastrear o volume de hashtags gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=484\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><strong>Etapa 2: Analisar o desempenho da hashtag<\/strong><\/h3>\n\n\n\n<p>Se voc\u00ea estiver procurando al\u00e9m de apenas \u201cquantas vezes foi usado\u201d, v\u00e1 para o <strong>An\u00e1lise<\/strong> e <strong>An\u00e1lise de hashtag<\/strong> abas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7052007cca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7052007cca\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181378\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia An\u00e1lise no Brand24<\/figcaption><\/figure>\n\n\n\n<p>O <strong>Guia An\u00e1lise<\/strong> lhe d\u00e1 uma <strong>detalhamento mais profundo do desempenho da hashtag.<\/strong> Meus 5 principais recursos favoritos que voc\u00ea encontrar\u00e1 l\u00e1 s\u00e3o:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Recurso                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que ele mostra                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>M\u00e9tricas de vis\u00e3o geral<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00famero total de mentions contendo sua hashtag rastreada, alcance, intera\u00e7\u00f5es e como esses n\u00fameros mudaram ao longo do tempo.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><b>Participa\u00e7\u00e3o no sentimento<\/b><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Se os mentions que cont\u00eam sua hashtag s\u00e3o em sua maioria positivos, neutros ou negativos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><b>Compartilhamento de voz<\/b><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Entenda como sua hashtag se compara com a conversa mais ampla<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Principais perfis p\u00fablicos<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>As contas mais influentes que usam sua hashtag, com base no alcance e no n\u00famero de seguidores.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Horas quentes<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Veja quando as postagens que cont\u00eam sua hashtag geram o maior alcance ou engajamento.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Em vez de contar manualmente as publica\u00e7\u00f5es com a hashtag, voc\u00ea pode ver como a conversa evolui, quem a amplifica e como as pessoas reagem ao longo do tempo.<\/p>\n\n\n\n<p>Se voc\u00ea estiver <strong>rastrear mais de uma hashtag<\/strong> (digamos, sua tag de marca mais hashtags do setor ou da concorr\u00eancia), o <strong>Guia An\u00e1lise de hashtag<\/strong> mostra exatamente como eles se comparam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d705200857c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d705200857c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab.png\" alt=\"\" class=\"wp-image-181383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia de an\u00e1lise de hashtag no Brand24<\/figcaption><\/figure>\n\n\n\n<p>Em vez de tentar adivinhar qual hashtag tem melhor desempenho, voc\u00ea pode comparar, por exemplo:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Total de mentions - qual hashtag \u00e9 usada com mais frequ\u00eancia<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Alcance estimado e compartilhamento de sentimentos - qual deles realmente gera mais visibilidade<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Participa\u00e7\u00e3o de voz - quanto da conversa cada hashtag det\u00e9m<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Principais mentions - quais postagens com hashtag geram o maior impacto<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Voc\u00ea tamb\u00e9m recebe <strong>Detalhamento visual<\/strong> que tornam os padr\u00f5es \u00f3bvios, inclusive como a contagem de hashtags muda ao longo do tempo ou quais t\u00f3picos (contextos) e emojis as pessoas usam com cada hashtag:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70520089ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70520089ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181386\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Hashtag Analysis (An\u00e1lise de hashtag) - Principais mentions e an\u00e1lise de contexto<\/figcaption><\/figure>\n\n\n\n<p>Prefere um passo a passo r\u00e1pido? Aqui est\u00e1 um v\u00eddeo curto que mostra como o rastreamento de hashtag funciona no Brand24:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Como rastrear sua hashtag: ferramentas de rastreamento de hashtag e 4 m\u00e9tricas importantes de hashtag | #ChiaExplains\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ThMRg-XiHtQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Por que a contagem de hashtags no X (Twitter) \u00e9 realmente importante?<\/strong><\/h2>\n\n\n\n<p>Talvez as hashtags tenham <strong>perderam um pouco de sua import\u00e2ncia<\/strong>, Mas eles ainda n\u00e3o s\u00e3o \u201capenas r\u00f3tulos\u201d. No X (Twitter), eles ajudam a organizar as conversas, e \u00e9 nas conversas que se formam a percep\u00e7\u00e3o da sua marca, o feedback dos clientes e as tend\u00eancias.<\/p>\n\n\n\n<p>O rastreamento de X hashtags ajuda a entender quem est\u00e1 falando, o que est\u00e3o dizendo e at\u00e9 onde a discuss\u00e3o se espalha.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Caso de uso                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que rastrear a hashtag?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Lan\u00e7amento do produto<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medir a conscientiza\u00e7\u00e3o e as rea\u00e7\u00f5es iniciais<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Campanha de marketing<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Avaliar o alcance e o envolvimento<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Evento do setor<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitorar a discuss\u00e3o ao vivo<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Colabora\u00e7\u00e3o de influenciadores<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Amplifica\u00e7\u00e3o de trilha<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Situa\u00e7\u00e3o de crise<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detectar picos negativos antecipadamente<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Veja o que isso significa na pr\u00e1tica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discover\"><strong>1\ufe0f\u20e3 Descubra influenciadores e defensores da marca<\/strong><\/h3>\n\n\n\n<p>Quando voc\u00ea monitora hashtags de marca ou de nicho X (Twitter), voc\u00ea v\u00ea rapidamente <strong>quem est\u00e1 conduzindo a conversa.<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode identificar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os usu\u00e1rios mais ativos<\/li>\n\n\n\n<li>Contas influentes com grande n\u00famero de seguidores<\/li>\n\n\n\n<li>Os defensores naturais da marca j\u00e1 est\u00e3o falando sobre voc\u00ea<\/li>\n<\/ul>\n\n\n\n<p>Se algu\u00e9m com autoridade em seu nicho usar consistentemente sua hashtag, isso \u00e9 um \u00f3timo sinal! Agora voc\u00ea tem acesso ao p\u00fablico dessa pessoa.<\/p>\n\n\n\n<p>E, \u00e0s vezes, esses relacionamentos come\u00e7am com a simples percep\u00e7\u00e3o de quem j\u00e1 est\u00e1 do seu lado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understand\"><strong>2\ufe0f\u20e3 Entenda melhor seu p\u00fablico-alvo<\/strong><\/h3>\n\n\n\n<p>As hashtags revelam <strong>como seus clientes pensam e interagem no X<\/strong>. Ao rastrear hashtags relacionadas \u00e0 sua marca, produto ou setor, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ver perguntas e frustra\u00e7\u00f5es recorrentes<\/li>\n\n\n\n<li>Identifique o feedback do produto em tempo real<\/li>\n\n\n\n<li>Entenda o tom, o sentimento e o contexto<\/li>\n\n\n\n<li>Observe os padr\u00f5es demogr\u00e1ficos e de estilo de vida<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d705200938f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d705200938f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"275\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24.png\" alt=\"\" class=\"wp-image-181392\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-248x68.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-90x25.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ponto de dor do usu\u00e1rio descoberto na an\u00e1lise de hashtag<\/figcaption><\/figure>\n\n\n\n<p>Em vez de adivinhar o que seu p\u00fablico quer, voc\u00ea v\u00ea como ele descreve seus pr\u00f3prios problemas no X (Twitter) e, muitas vezes, isso \u00e9 mais valioso do que qualquer pesquisa com clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collect\">3\ufe0f\u20e3 Colete feedback dos clientes (sem solicit\u00e1-lo)<\/h3>\n\n\n\n<p>Pessoas <strong>falar abertamente sobre produtos no X<\/strong>, especialmente quando est\u00e3o felizes ou frustrados.<\/p>\n\n\n\n<p>O rastreamento de hashtag permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capture experi\u00eancias em primeira m\u00e3o<\/li>\n\n\n\n<li>Identificar reclama\u00e7\u00f5es recorrentes<\/li>\n\n\n\n<li>Detectar elogios que merecem ser ampliados<\/li>\n\n\n\n<li>Responda antes que os problemas aumentem<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 um feedback direto e n\u00e3o filtrado que acontece publicamente, esperando que voc\u00ea o descubra.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Verifique a contagem de hashtags no X com Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=484\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measure\">4\ufe0f\u20e3 Avalie o desempenho da hashtag da marca<\/h3>\n\n\n\n<p>Uma hashtag de marca \u00e9 <strong>mais do que um slogan<\/strong> com um # na frente dele. Ele atua como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um \u00e2ncora de campanha<\/li>\n\n\n\n<li>Uma ferramenta de descoberta<\/li>\n\n\n\n<li>Uma maneira de centralizar as conversas<\/li>\n\n\n\n<li>Um indicador mensur\u00e1vel de <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" title=\"\">reconhecimento da marca<\/a><\/li>\n<\/ul>\n\n\n\n<p>Quanto mais pessoas usarem a hashtag de sua marca, maior ser\u00e1 a visibilidade de sua campanha.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Por exemplo, o <strong>#BeatOntem<\/strong> no X (Twitter) \u00e9 usada por pessoas para compartilhar hist\u00f3rias pessoais de progresso de condicionamento f\u00edsico. Ao rastrear essa hashtag, a Garmin pode medir seu volume, alcance, envolvimento e participa\u00e7\u00e3o da comunidade nesse canal.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d705200a3ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d705200a3ff\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1.png\" alt=\"\" class=\"wp-image-181393\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-90x54.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise da hashtag #BeatYesterday<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amplify\"><strong>5\ufe0f\u20e3 Amplificar eventos e campanhas<\/strong><\/h3>\n\n\n\n<p>As hashtags de eventos re\u00fanem todas as conversas do X (Twitter) em um fluxo pesquis\u00e1vel.<\/p>\n\n\n\n<p>Antes de um evento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie visibilidade e expectativa<\/li>\n\n\n\n<li>Incentive os palestrantes e patrocinadores a usar a hashtag<\/li>\n<\/ul>\n\n\n\n<p>Durante um evento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar um feed de conversas ao vivo<\/li>\n\n\n\n<li>Envolva os participantes em tempo real<\/li>\n<\/ul>\n\n\n\n<p>Depois de um evento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coletar feedback<\/li>\n\n\n\n<li>Medir o impacto<\/li>\n\n\n\n<li>Mantenha a discuss\u00e3o em andamento<\/li>\n<\/ul>\n\n\n\n<p>Se uma hashtag de evento come\u00e7ar a se tornar tend\u00eancia, seu alcance se multiplicar\u00e1, assim como a exposi\u00e7\u00e3o de sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PERGUNTAS FREQUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\"><strong>Voc\u00ea consegue ver quantas vezes uma hashtag foi usada no Twitter (X)?<\/strong><\/h3>\n\n\n\n<p>N\u00e3o diretamente dentro do X. <strong>O<\/strong> <strong>A plataforma n\u00e3o exibe uma contagem total p\u00fablica do uso da hashtag.<\/strong><\/p>\n\n\n\n<p>No entanto, voc\u00ea <em>pode<\/em> medir quantas vezes uma hashtag foi usada por <strong>usar ferramentas externas de an\u00e1lise de hashtag ou de monitoramento social<\/strong> como Brand24. Essas ferramentas coletam e analisam publica\u00e7\u00f5es p\u00fablicas ao longo do tempo, permitindo que voc\u00ea acompanhe o volume, o alcance e o desempenho das hashtags.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        M\u00e9todo                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Voc\u00ea consegue ver o uso total da hashtag?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que voc\u00ea recebe                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>X pesquisa nativa<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Postagens recentes e tend\u00eancias<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>X Premium<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volume de cliques de hashtag em suas pr\u00f3prias publica\u00e7\u00f5es<\/p>\n<p><br data-mce-bogus=\"1\"><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Brand24 \/ Outras ferramentas de an\u00e1lise<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volume de hashtag, alcance, sentimento, tend\u00eancias<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\"><strong>O X Premium mostra a an\u00e1lise da contagem de hashtags?<\/strong><\/h3>\n\n\n\n<p>O X Premium fornece an\u00e1lises de suas pr\u00f3prias publica\u00e7\u00f5es, incluindo cliques em hashtags e m\u00e9tricas de engajamento. No entanto, ele <strong>n\u00e3o mostra o uso global da hashtag <\/strong>ou <strong>quantas vezes uma hashtag foi usada por outros usu\u00e1rios<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\"><strong>Os contadores de hashtag do Twitter s\u00e3o precisos?<\/strong><\/h3>\n\n\n\n<p>A maioria das ferramentas de an\u00e1lise de hashtag fornece estimativas com base em dados p\u00fablicos coletados. <strong>Plataformas de monitoramento dedicadas s\u00e3o mais confi\u00e1veis do que ferramentas de pesquisa gratuitas <\/strong>porque eles coletam e analisam continuamente os mentions ao longo do tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\"><strong>Como posso acompanhar a popularidade da hashtag X (Twitter) em tempo real?<\/strong><\/h3>\n\n\n\n<p>Para acompanhar a popularidade de uma hashtag X (Twitter) em tempo real, voc\u00ea precisa de uma ferramenta de escuta social ou de an\u00e1lise de hashtag. Essas ferramentas monitoram os novos mentions \u00e0 medida que eles aparecem e podem notific\u00e1-lo sobre picos, altera\u00e7\u00f5es de engajamento ou mudan\u00e7as de sentimento.<\/p>","protected":false},"excerpt":{"rendered":"<p>X n\u00e3o mostra um contador de hashtag p\u00fablico. Veja aqui como ver exatamente quantas vezes uma hashtag foi usada e acompanhar seu desempenho.<\/p>","protected":false},"author":12,"featured_media":152916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[2199,2200],"class_list":["post-108589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-see-how-many-times-a-hashtag-was-used-on-twitter","tag-instagram-and-facebook"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=108589"}],"version-history":[{"count":67,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108589\/revisions"}],"predecessor-version":[{"id":181442,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108589\/revisions\/181442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/152916"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=108589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=108589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=108589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}