{"id":108659,"date":"2021-10-27T15:04:00","date_gmt":"2021-10-27T13:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108659"},"modified":"2026-04-13T10:10:06","modified_gmt":"2026-04-13T08:10:06","slug":"estudo-de-caso-como-encontrar-clientes-em-uma-loja-de-reparos-de-smartphones","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/case-study-how-to-find-customers-as-a-smartphone-repair-shop\/","title":{"rendered":"ESTUDO DE CASO: Como uma loja de conserto de smartphones aumentou a convers\u00e3o em 212%"},"content":{"rendered":"<p>A Mobidoktor \u00e9 um servi\u00e7o de reparo de smartphones com sede na Pol\u00f4nia e uma loja on-line que vende acess\u00f3rios para smartphones. Eles oferecem reparos de smartphones e tablets de porta em porta, em particular, reparos de tela e display. Eles usam o monitoramento de m\u00eddia social para vendas e para aumentar o reconhecimento da marca nas m\u00eddias sociais.<\/p>\n\n\n\n<p>\u00c9 interessante notar que o Mobidoctor usa <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\">monitoramento de m\u00eddia social<\/a> para atingir alguns objetivos diferentes: eles monitoram a reputa\u00e7\u00e3o da marca, procuram avalia\u00e7\u00f5es on-line e pessoas com quem possam cooperar.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"268\" class=\"alignnone wp-image-108668 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_1.jpg\" alt=\"ESTUDO DE CASO: Como encontrar clientes como uma loja de conserto de smartphones\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-300x104.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-750x261.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n\n\n\n<p>Para tornar esse processo o mais eficiente poss\u00edvel, a Mobidoktor usa ativamente <strong>filtros<\/strong> e agrupar mentions dentro do painel de controle. Com esse recurso, eles podem controlar facilmente todos os mentions, acessar os mais importantes ou concentrar-se nas consultas ou no feedback dos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd484228ae9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd484228ae9\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"183\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_4.jpg\" alt=\"ESTUDO DE CASO: Como encontrar clientes como uma loja de conserto de smartphones\" class=\"wp-image-108669\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4.jpg 772w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-300x71.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-750x178.jpg 750w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd48422931b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd48422931b\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_2.jpg\" alt=\"ESTUDO DE CASO: Como encontrar clientes como uma loja de conserto de smartphones\" class=\"wp-image-108670\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-750x161.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd484229b1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd484229b1e\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"163\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_3.jpg\" alt=\"ESTUDO DE CASO: Como encontrar clientes como uma loja de conserto de smartphones\" class=\"wp-image-108671\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-750x159.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Os mentions acima s\u00e3o classificados de acordo com diferentes filtros: \"feedback\" e \"lead do cliente\".<\/p>\n\n\n\n<p>O perfil do Mobidoktor no Facebook est\u00e1 vivo e ativo e, em conex\u00e3o com seu <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia social<\/a>Al\u00e9m disso, eles encontram facilmente leads de clientes nas redes sociais. Al\u00e9m disso, elas costumam publicar coment\u00e1rios de clientes para apoiar a reputa\u00e7\u00e3o da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd48422a37d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd48422a37d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_1.jpg\" alt=\"ESTUDO DE CASO: Como encontrar clientes como uma loja de conserto de smartphones\" class=\"wp-image-108672\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1.jpg 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-300x301.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-60x60.jpg 60w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Vendas sociais<\/p>\n\n\n\n<p>Usando a ferramenta de monitoramento de m\u00eddia social, a Mobidoktor identifica e alcan\u00e7a tr\u00eas tipos de p\u00fablico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clientes individuais<\/li>\n\n\n\n<li>Empresas de smartphones<\/li>\n\n\n\n<li>Influenciadores do setor de tecnologia<\/li>\n<\/ul>\n\n\n\n<p>Com uma <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a>Em um ambiente de neg\u00f3cios, eles seguem mentions relevantes e conhecem melhor seu p\u00fablico-alvo. Um dos pilares da empresa \u00e9 a educa\u00e7\u00e3o - eles criam toneladas de conte\u00fado educacional. Abaixo voc\u00ea encontra um exemplo de tutorial sobre como alterar a tela do iPhone 5s:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?time_continue=5u0026v=ppJZiawqSBw\n<\/div><\/figure>\n\n\n\n<p>Ao criar esse tipo de conte\u00fado, a Mobidoktor estabelece sua autoridade no setor de smartphones.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd48422ace2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd48422ace2\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/Slice-1.jpg\" alt=\"Vendas sociais\" class=\"wp-image-108673\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1.jpg 884w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-750x292.jpg 750w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Aqui est\u00e1 um exemplo da Mobidoktor entrando em contato com um cliente que deseja substituir a tela do iPhone 6:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd48422b4f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd48422b4f0\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_2.jpg\" alt=\"Vendas sociais\" class=\"wp-image-108674\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2.jpg 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2-300x207.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>O monitoramento da m\u00eddia social permite que a Mobidoktor encontre lojas f\u00edsicas que ofere\u00e7am acess\u00f3rios para smartphones. Seguir palavras-chave relevantes permite que eles descubram as lojas mais populares e confi\u00e1veis com as quais podem entrar em contato para fazer uma oferta. Por exemplo, a Mobidoktor coopera com uma loja em uma cidade pequena - a popula\u00e7\u00e3o local leva seus smartphones quebrados para a loja, que os envia para a Mobidoktor.<\/p>\n\n\n\n<p>Uma das aplica\u00e7\u00f5es mais importantes do monitoramento de m\u00eddia social \u00e9 a obten\u00e7\u00e3o de feedback do cliente. Usando o Brand24, a Mobidoktor encontrou em um f\u00f3rum de discuss\u00e3o um cliente reclamando da qualidade do produto que a Mobidoktor oferece. Eles entraram em contato e ofereceram ajuda ao cliente e resolveram o problema. Descobriu-se que o problema estava do lado do cliente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd48422bd0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd48422bd0d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_4.jpg\" alt=\"Vendas sociais\" class=\"wp-image-108676\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-300x207.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-750x518.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Retorno sobre o investimento<\/h2>\n\n\n\n<p>Gra\u00e7as ao monitoramento da m\u00eddia social, a Mobidoktor melhorou seus resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 a 30 reparos a mais por m\u00eas<\/li>\n\n\n\n<li>212% aumento na convers\u00e3o<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Se for isso que voc\u00ea precisa, voc\u00ea pode <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciar um teste gratuito<\/a><\/strong> no Brand24. <strong>\u00c9 totalmente gratuito.&nbsp;<\/strong>N\u00e3o \u00e9 necess\u00e1rio cart\u00e3o de cr\u00e9dito.<\/p>\n\n\n\n<p>Al\u00e9m disso, aqui voc\u00ea pode encontrar mais leituras relevantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-ver-quantas-vezes-uma-hashtag-foi-usada-no-twitter\/\">Como ver quantas vezes uma hashtag foi usada no Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/quem-sao-os-microinfluenciadores-e-como-encontra-los\/\">Quem s\u00e3o os microinfluenciadores e como encontr\u00e1-los<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A Mobidoktor \u00e9 uma loja de reparos de smartphones. Como uma empresa de porta em porta, eles dependem principalmente da m\u00eddia social e da Internet em termos de aquisi\u00e7\u00e3o de clientes. Veja como eles fazem isso usando o monitoramento de m\u00eddia social.<\/p>","protected":false},"author":12,"featured_media":108677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-108659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=108659"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108659\/revisions"}],"predecessor-version":[{"id":180546,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/108659\/revisions\/180546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/108677"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=108659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=108659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=108659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}