{"id":110275,"date":"2018-03-14T16:00:04","date_gmt":"2018-03-14T15:00:04","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=110275"},"modified":"2023-02-17T18:22:56","modified_gmt":"2023-02-17T17:22:56","slug":"mundo-do-marketing-de-midia-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-media-marketing-world\/","title":{"rendered":"Mundo do marketing de m\u00eddia social 2018: Especialistas, novidades da m\u00eddia social e o que pensamos sobre isso"},"content":{"rendered":"<p>Grandes coisas acontecem em mar\u00e7o - o Oscar, meu anivers\u00e1rio, a primavera, o Dia Internacional da Mulher ou a maior e mais incr\u00edvel confer\u00eancia de marketing digital do mundo - a Social Media Marketing World.<\/p>\n\n\n\n<p>Tenho o prazer de dizer que n\u00f3s, como <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand24<\/a>, estivemos l\u00e1. Apertamos as m\u00e3os dos maiores nomes do esporte, aprendemos e chegamos a algumas conclus\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BfyyHHZlQcW\/?taken-by=brand24app\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\">CEO Mike, CRO Mick e Magdalena, diretora de comunica\u00e7\u00f5es globais.<\/p>\n\n\n\n<p>Neste post, falarei sobre a confer\u00eancia, o burburinho que ela gera nas m\u00eddias sociais, os palestrantes que voc\u00ea pode encontrar l\u00e1 e como foi nossa experi\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do que se trata?<\/h2>\n\n\n\n<p>A Social Media Marketing World \u00e9 a maior confer\u00eancia do mundo sobre marketing digital, m\u00eddia social e empreendedorismo.<\/p>\n\n\n\n<p>Todos os anos, milhares de profissionais e criadores de marketing se re\u00fanem para adquirir conhecimento, conectar-se e crescer profissionalmente em San Diego, Calif\u00f3rnia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O mundo do marketing de m\u00eddia social significa, de fato, o mundo<\/h2>\n\n\n\n<p>Ele n\u00e3o apenas re\u00fane empresas de todo o mundo, mas tamb\u00e9m conecta um mundo de especialistas, influenciadores e profissionais de marketing de v\u00e1rios setores.<\/p>\n\n\n\n<p>Durante o Social Media Marketing World deste ano, a lista de palestrantes incluiu mais de 170 pessoas, inclusive nomes de primeira p\u00e1gina, como Gary Vee, Guy Kawasaki, Mark Shaffer ou Zach King.<\/p>\n\n\n\n<p>Veja a seguir o que alguns deles t\u00eam a dizer sobre a confer\u00eancia:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Depoimentos do mundo do marketing de m\u00eddia social\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UFIx50gN4vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00c9 claro que voc\u00ea tem a chance de se conectar com eles, fazer perguntas e pedir conselhos para acelerar seus neg\u00f3cios.<\/p>\n\n\n\n<p>O que \u00e9 \u00f3timo no Social Media Marketing World \u00e9 que todos esses especialistas est\u00e3o ao alcance da m\u00e3o e voc\u00ea pode conversar com eles sobre coisas que sempre o incomodaram, sobre coisas com as quais voc\u00ea n\u00e3o tem ningu\u00e9m para conversar em casa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Local do evento<\/h2>\n\n\n\n<p>A confer\u00eancia \u00e9 realizada na ensolarada San Diego, CA, no San Diego Convention Center, \u00e0 beira da ba\u00eda, o que tamb\u00e9m \u00e9 uma \u00f3tima oportunidade para f\u00e9rias.<\/p>\n\n\n\n<p>A festa de abertura foi realizada a bordo do USS Midway, um porta-avi\u00f5es da Marinha! Que legal isso!<\/p>\n\n\n\n<p>Aqui, na plataforma de voo de 4 acres, voc\u00ea pode apreciar o panorama de San Diego e conversar com as pessoas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c0cb03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c0cb03\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/Michal-Sadowski-at-Social-Media-Marketing-World-2018-750x400.jpg\" alt=\"Michal Sadowski no Social Media Marketing World 2018\" class=\"wp-image-110281\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Michal-Sadowski-at-Social-Media-Marketing-World-2018-750x400.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Michal-Sadowski-at-Social-Media-Marketing-World-2018-360x192.jpg 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Mike, o CEO, nos controles de um ca\u00e7a a jato. Pronto para partir.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c0d02e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c0d02e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/Social-Media-Marketing-World-on-USS-Midway.jpg\" alt=\"Mundo do marketing de m\u00eddia social no USS Midway\" class=\"wp-image-110284\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Social-Media-Marketing-World-on-USS-Midway.jpg 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Social-Media-Marketing-World-on-USS-Midway-300x367.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-text-align-center\">F-14 Tomcat com o Panorama de San Diego ao fundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Buzz da m\u00eddia social<\/h2>\n\n\n\n<p>Como a Social Media Marketing World \u00e9 a maior confer\u00eancia sobre marketing digital do mundo, ela gera um enorme burburinho nas m\u00eddias sociais.<\/p>\n\n\n\n<p>Vamos dar uma olhada em alguns dados do nosso <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia social<\/a>.<\/p>\n\n\n\n<p>Estamos monitorando de perto a hashtag oficial da confer\u00eancia, <em>#smmw18<\/em>, juntamente com <em>smmw<\/em> e&nbsp;<em>smmw18<\/em>.<\/p>\n\n\n\n<p>Aqui est\u00e1 o que temos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Volume de mentions<\/h4>\n\n\n\n<p>Vamos dar uma olhada no volume de mentions na semana da confer\u00eancia, entre 28 de fevereiro e 4 de mar\u00e7o.<\/p>\n\n\n\n<p>Durante esse per\u00edodo de sete dias, a confer\u00eancia foi mentioned 29 155 vezes usando <em>#SMMW18<\/em>, <em>smmw<\/em>ou <em>smmw18<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c0f193&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c0f193\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"497\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/Slice-1.jpg\" alt=\"Uma captura de tela do Brand24 mostrando o volume de mentions sobre o Social Media Marketing World\" class=\"wp-image-110287\" title=\"Volume de mentions\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Slice-1.jpg 749w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Slice-1-300x199.jpg 300w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Quando se trata de conversas sobre fontes, as m\u00eddias sociais lideram o caminho:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c0f491&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c0f491\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"386\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/Volume-of-mentions-.jpg\" alt=\"Fontes de mentions sobre o mundo do marketing de m\u00eddia social\" class=\"wp-image-110290\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Volume-of-mentions-.jpg 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Volume-of-mentions--1140x338.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Volume-of-mentions--300x89.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Volume-of-mentions--750x222.jpg 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A maior parte do conte\u00fado de m\u00eddia social usando #SMMW18 vem do Twitter e, em segundo lugar, do Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alcance da m\u00eddia social<\/h3>\n\n\n\n<p>Esses 29 155 mentions geraram um alcance de m\u00eddia social de 85 393 067 usu\u00e1rios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c0faf8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c0faf8\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"294\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/Social-media-reach-750x294.jpg\" alt=\"Alcance de m\u00eddia social de mentions on-line sobre o mundo do marketing de m\u00eddia social\" class=\"wp-image-110293\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Social-media-reach-750x294.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Social-media-reach-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/Social-media-reach.jpg 753w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Os autores mais influentes<\/h3>\n\n\n\n<p>Os cinco perfis de m\u00eddia social mais influentes que falam sobre #SMMW18, SMMW ou SMMW18 pertencem a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ryan Foland.<\/li>\n\n\n\n<li>Social Media Examiner (o organizador da confer\u00eancia).<\/li>\n\n\n\n<li>Hootsuite.<\/li>\n\n\n\n<li>Mari Smith.<\/li>\n\n\n\n<li>Tamara McCleary.<\/li>\n\n\n\n<li>Neal Schaffer.<\/li>\n\n\n\n<li>Madalyn Sklar.<\/li>\n\n\n\n<li>Christopher Penn.<\/li>\n\n\n\n<li>iSocialFanz.<\/li>\n\n\n\n<li>Guy Kawasaki.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c101da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c101da\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/The-most-influential-authors-.jpg\" alt=\"Os autores mais influentes que falam sobre Social Media Marketing World\" class=\"wp-image-110296\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/The-most-influential-authors-.jpg 738w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/The-most-influential-authors--300x317.jpg 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Os autores mais ativos<\/h3>\n\n\n\n<p>Aqui est\u00e3o os dez principais perfis de m\u00eddia social que usaram a hashtag com mais frequ\u00eancia:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Holly Cheesman.<\/li>\n\n\n\n<li>Christine Gritmon.<\/li>\n\n\n\n<li>Michele Secondo.<\/li>\n\n\n\n<li>Chris Strub.<\/li>\n\n\n\n<li>Ryan Foland.<\/li>\n\n\n\n<li>Kelly Noble Mirabella.<\/li>\n\n\n\n<li>Ai Addyson-Zhang.<\/li>\n\n\n\n<li>Dan Gingiss.<\/li>\n\n\n\n<li>HeyOrca!<\/li>\n\n\n\n<li>Katie McDonnell.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db989c106c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db989c106c4\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"780\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2018\/03\/The-most-active-authors.jpg\" alt=\"Os autores mais ativos falando sobre o Brand24\" class=\"wp-image-110299\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/The-most-active-authors.jpg 740w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/03\/The-most-active-authors-300x316.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O que achamos do Social Media Marketing World?<\/h2>\n\n\n\n<p>Acho que \u00e9 melhor que voc\u00ea saiba disso pelo nosso CEO, Mike.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Eu estava relutante em ir \u00e0 SMMW. Tivemos uma experi\u00eancia ruim em uma confer\u00eancia anterior em que participamos. Eu estava relutante em participar da Confer\u00eancia Mundial de Marketing de M\u00eddia Social. Tivemos uma experi\u00eancia ruim em uma confer\u00eancia anterior da qual fomos expositores. Nunca fiquei t\u00e3o feliz por estar errado. A SMMW \u00e9 a melhor confer\u00eancia de que j\u00e1 participei e da qual j\u00e1 fui expositor. Com quase 5.000 participantes e cerca de 25 expositores, tivemos um fluxo muito bom de clientes em potencial em nosso estande. Al\u00e9m disso, a SMMW \u00e9 o melhor lugar para estabelecer relacionamentos com profissionais de marketing influentes de todo o mundo. Conhecemos pessoas fant\u00e1sticas e participamos de palestras valiosas. Um evento realmente inspirador que recomendo a qualquer pessoa que trabalhe na \u00e1rea de m\u00eddia social\/marketing.<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/smmworld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mundo do marketing de m\u00eddia social<\/a> foi bom para n\u00f3s. Conversamos com os maiores nomes do esporte e despertamos o interesse deles em nosso projeto. <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramenta.<\/p>\n\n\n\n<p>Para n\u00f3s, tamb\u00e9m foi uma grande oportunidade de cumprimentar e conversar com influenciadores do nosso Top 100 Digital Marketers 2018 baseado em dados. A prop\u00f3sito, voc\u00ea j\u00e1 viu? Voc\u00ea pode obt\u00ea-lo gratuitamente aqui.<\/p>\n\n\n\n<p>At\u00e9 mesmo o primeiro e \u00fanico Guy Kawasaki ficou entusiasmado com nosso relat\u00f3rio!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Sou #5 no <a href=\"https:\/\/twitter.com\/brand24?ref_src=twsrc%5Etfw\">@brand24<\/a> relat\u00f3rio! <a href=\"https:\/\/t.co\/QLghiQrEmL\">pic.twitter.com\/QLghiQrEmL<\/a><\/p>- Guy Kawasaki (@GuyKawasaki) <a href=\"https:\/\/twitter.com\/GuyKawasaki\/status\/969589171542044672?ref_src=twsrc%5Etfw\">2 de mar\u00e7o de 2018<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Al\u00e9m disso, entramos em contato com Larry Kim, que estava interessado na metodologia por tr\u00e1s do relat\u00f3rio e agendou uma chamada com nosso analista de dados, Bauman!<\/p>\n\n\n\n<p>Aqui est\u00e3o Magdalena e Amy Landino.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Bf2arWvFDFs\/?taken-by=brand24app\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">E voc\u00ea?<\/h2>\n\n\n\n<p>Voc\u00ea j\u00e1 participou do Social Media Marketing World? Gostaria de participar? Tem alguma d\u00favida sobre a confer\u00eancia? Sinta-se \u00e0 vontade para perguntar sobre qualquer coisa!<\/p>","protected":false},"excerpt":{"rendered":"<p>Aqui est\u00e1 nossa opini\u00e3o sobre a Confer\u00eancia Mundial de Marketing de M\u00eddia Social. Confira estas poucas palavras sobre a confer\u00eancia e o que nosso CEO pensa sobre ela!<\/p>","protected":false},"author":12,"featured_media":110302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4135],"tags":[],"class_list":["post-110275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/110275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=110275"}],"version-history":[{"count":6,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/110275\/revisions"}],"predecessor-version":[{"id":156941,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/110275\/revisions\/156941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/110302"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=110275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=110275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=110275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}