{"id":118014,"date":"2023-06-07T09:52:10","date_gmt":"2023-06-07T07:52:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=118014"},"modified":"2026-04-16T15:08:00","modified_gmt":"2026-04-16T13:08:00","slug":"como-rastrear-e-analisar-hashtags-no-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/how-to-track-and-analyse-hashtags-on-twitter\/","title":{"rendered":"X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]"},"content":{"rendered":"<p><strong>A an\u00e1lise de hashtags do Twitter ajuda voc\u00ea a entender o desempenho das hashtags no X.<\/strong><\/p>\n\n\n\n<p><strong>Em vez de adivinhar, voc\u00ea pode analisar dados reais, como a frequ\u00eancia com que uma hashtag \u00e9 usada, quando ela aumenta e quem est\u00e1 conduzindo a conversa. <\/strong><\/p>\n\n\n\n<p><strong>Neste guia, voc\u00ea aprender\u00e1 a analisar as hashtags do Twitter passo a passo e a usar esses dados para aprimorar suas campanhas.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que \u00e9 a an\u00e1lise de hashtag X (Twitter)?<\/h4>\n                <p class=\"acf-key-takeaways__text\">A an\u00e1lise de hashtags do Twitter est\u00e1 rastreando o desempenho das hashtags no X: com que frequ\u00eancia s\u00e3o usadas, qual o alcance e como as pessoas se envolvem com elas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por que voc\u00ea n\u00e3o pode confiar nas ferramentas nativas do Twitter<\/h4>\n                <p class=\"acf-key-takeaways__text\">X permite que voc\u00ea pesquise hashtags, mas n\u00e3o mostra dados importantes como alcance, tend\u00eancias ao longo do tempo ou compara\u00e7\u00f5es de desempenho. Para obter insights reais, voc\u00ea precisa de uma ferramenta dedicada.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As principais m\u00e9tricas da hashtag X que voc\u00ea deve acompanhar<\/h4>\n                <p class=\"acf-key-takeaways__text\">Concentre-se no volume, no alcance, no engajamento e nos picos de tend\u00eancia do mention. Juntos, eles mostram a popularidade e o impacto real.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Como analisar hashtags do X (Twitter) passo a passo<\/h4>\n                <p class=\"acf-key-takeaways__text\">Escolha uma hashtag \u2192 rastreie mentions \u2192 me\u00e7a o alcance \u2192 verifique o engajamento \u2192 identifique os principais influenciadores \u2192 monitore as tend\u00eancias \u2192 compare o desempenho<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que a an\u00e1lise de hashtag ajuda voc\u00ea a fazer<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ele ajuda voc\u00ea a identificar tend\u00eancias X com anteced\u00eancia, medir os resultados da campanha e aprimorar sua estrat\u00e9gia de conte\u00fado X (Twitter) com base em dados reais.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>Como analisar hashtags no Twitter? 9 passos<\/strong><\/h2>\n\n\n\n<p>Analisar hashtags no Twitter significa ficar de olho no desempenho delas para entender seu alcance, engajamento e impacto geral.<\/p>\n\n\n\n<p>Para fazer isso, voc\u00ea dever\u00e1 usar uma ferramenta de rastreamento de hashtag do Twitter para encontrar as mais importantes <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-twitter\/\">M\u00e9tricas do Twitter<\/a>.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um guia passo a passo para analisar hashtags no Twitter:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-hashtags\">01 Encontre as hashtags mais relevantes<\/h3>\n\n\n\n<p>Descubra quais hashtags fazem mais sentido para sua marca, campanha ou t\u00f3pico. Concentre-se em tags populares e de tend\u00eancia que correspondam ao que voc\u00ea est\u00e1 tentando alcan\u00e7ar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573d6d86&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573d6d86\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png\" alt=\"\" class=\"wp-image-183354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png 1049w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-208x159.png 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-90x69.png 90w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As hashtags mais populares da marca de beleza viral Gisou<\/figcaption><\/figure>\n\n\n\n<p>E n\u00e3o se esque\u00e7a de ficar de olho na hashtag de sua marca tamb\u00e9m! \u00c9 uma maneira f\u00e1cil de acompanhar o reconhecimento da marca e ver como as pessoas est\u00e3o se envolvendo com sua marca ou campanha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume-of-mentions\">02 Verifique o volume do mention<\/h3>\n\n\n\n<p>O volume Mention informa quantas vezes sua hashtag foi usada durante um per\u00edodo de tempo espec\u00edfico.<\/p>\n\n\n\n<p>\u00c9 importante ficar de olho nisso para saber com que frequ\u00eancia as pessoas est\u00e3o realmente usando suas hashtags.<\/p>\n\n\n\n<p>Ao detectar picos nos mentions, voc\u00ea pode identificar rapidamente as \u00e9pocas de pico (ou seja, quando a demanda pelo seu produto \u00e9 maior).<\/p>\n\n\n\n<p><strong>Exemplo<\/strong>: <\/p>\n\n\n\n<p>Nos \u00faltimos 30 dias, a hashtag #ikea foi usada mais de 27,5 mil vezes, sendo que o Instagram gerou a maior parte desses mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573d78e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573d78e0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png\" alt=\"\" class=\"wp-image-183355\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1536x625.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-2048x833.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-90x37.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Volume Mention para a hashtag #ikea na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o acompanhamento da frequ\u00eancia com que voc\u00ea \u00e9 mentioned pode fornecer informa\u00e7\u00f5es \u00fateis sobre o alcance da sua m\u00eddia social e o envolvimento geral.<\/p>\n\n\n\n<p>O alcance mostra quantas pessoas podem ter visto seus tweets.<\/p>\n\n\n\n<p>E observar o n\u00famero e os tipos de intera\u00e7\u00f5es ajuda a descobrir se os seus tweets est\u00e3o realmente repercutindo no seu p\u00fablico, portanto, fique de olho nas hashtags mentions!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-reach\">03 Acompanhe o alcance da m\u00eddia social<\/h3>\n\n\n\n<p>O alcance da m\u00eddia social \u00e9 o n\u00famero estimado de pessoas que podem ter visto seu tweet.<\/p>\n\n\n\n<p>Isso o ajuda a entender como sua hashtag est\u00e1 se espalhando e quem ela est\u00e1 atingindo.<\/p>\n\n\n\n<p>Esses dados s\u00e3o realmente \u00fateis, pois mostram a dist\u00e2ncia que suas hashtags est\u00e3o realmente percorrendo nas plataformas sociais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573d8249&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573d8249\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png\" alt=\"\" class=\"wp-image-183356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-1140x428.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-90x34.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) alcance da hashtag #ikea detectada pela ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Isso facilita a visualiza\u00e7\u00e3o <strong>o desempenho de suas campanhas de hashtag X (Twitter) e quantas pessoas est\u00e3o realmente vendo suas publica\u00e7\u00f5es.<\/strong> Ao acompanhar isso ao longo do tempo, voc\u00ea pode saber o que est\u00e1 funcionando, o que n\u00e3o est\u00e1 e se est\u00e1 atingindo o p\u00fablico certo.<\/p>\n\n\n\n<p>Os dados de alcance tamb\u00e9m podem lhe fornecer insights \u00fateis para<strong> ajustar sua segmenta\u00e7\u00e3o <\/strong>e a estrat\u00e9gia geral de m\u00eddia social.<\/p>\n\n\n\n<p>Ao comparar o alcance de diferentes hashtags, voc\u00ea pode rapidamente <strong>identificar quais se conectam melhor com seu p\u00fablico<\/strong> e proporcionar o m\u00e1ximo de visibilidade.<\/p>\n\n\n\n<p>Com essas informa\u00e7\u00f5es, voc\u00ea pode <strong>Planejar campanhas futuras, criar conte\u00fado e atingir p\u00fablicos-alvo<\/strong> de forma mais eficaz, gerando maior engajamento e alcance.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 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.acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Rastreie e analise as hashtags do X (Twitter) em tempo real!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment-analysis\">04 Analisar o sentimento da hashtag<\/h3>\n\n\n\n<p>Ao rastrear o sentimento vinculado a hashtags espec\u00edficas, voc\u00ea pode ter uma vis\u00e3o mais clara de como os usu\u00e1rios X se sentem em rela\u00e7\u00e3o \u00e0 sua marca, campanha ou t\u00f3picos importantes.<\/p>\n\n\n\n<p>Quando voc\u00ea classifica os tweets em<strong> positivo, negativo ou neutro,<\/strong> \u00e9 mais f\u00e1cil ver como as pessoas est\u00e3o realmente percebendo sua marca ou campanha.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo de um tweet positivo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573d8f03&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573d8f03\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png\" alt=\"\" class=\"wp-image-183357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-248x68.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-90x25.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X mention positivo de #Decathlon detectado pela ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Ficar de olho no sentimento em torno de sua hashtag ajuda a entender o desempenho de sua campanha.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Se voc\u00ea estiver vendo muitos mentions negativos, isso pode ser um sinal de que as pessoas n\u00e3o est\u00e3o reagindo bem \u00e0 sua marca. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Por outro lado, mentions positivos geralmente significam que seu conte\u00fado est\u00e1 se conectando com o p\u00fablico que voc\u00ea est\u00e1 tentando alcan\u00e7ar.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Exemplo<\/strong><\/p>\n\n\n\n<p>N\u00e3o h\u00e1 praticamente nenhum aspecto negativo <a href=\"https:\/\/brand24.com\/blog\/pt\/twitter-mentions\/\">Twitter mentions<\/a> usando a hashtag #gisou, o que sugere que os usu\u00e1rios dos cosm\u00e9ticos Gisou est\u00e3o satisfeitos com seus resultados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573d9b13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573d9b13\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png\" alt=\"\" class=\"wp-image-183358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-248x91.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-90x33.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento do Twitter da hashtag #ShotoniPhone<\/figcaption><\/figure>\n\n\n\n<p>Ao ficar de olho em como as pessoas falam sobre sua marca por meio de hashtags, voc\u00ea pode detectar problemas antecipadamente, responder ao feedback mais rapidamente e reduzir o risco de danos \u00e0 reputa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>05 Engajamento na trilha<\/strong> m\u00e9tricas<\/h3>\n\n\n\n<p>O engajamento \u00e9 uma das principais m\u00e9tricas a serem rastreadas na an\u00e1lise de m\u00eddia social.<\/p>\n\n\n\n<p>Para ver se a sua hashtag est\u00e1 sendo bem recebida pelos usu\u00e1rios do X (Twitter), observe as curtidas, os retweets, as respostas, o conte\u00fado gerado pelo usu\u00e1rio, os mentions e os cliques que ela gera.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573da3fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573da3fa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png\" alt=\"\" class=\"wp-image-183359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png 508w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-300x472.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-101x159.png 101w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-57x90.png 57w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral das m\u00e9tricas de engajamento na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Ao descobrir as hashtags que obt\u00eam mais engajamento, voc\u00ea pode entender melhor o que o seu p\u00fablico gosta e o que ele prefere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">06 Encontre influenciadores usando a hashtag<\/h3>\n\n\n\n<p>Os influenciadores t\u00eam um grande impacto sobre <strong>o que as pessoas pensam e como elas se envolvem com as marcas.<\/strong><\/p>\n\n\n\n<p>Uma maneira inteligente de encontrar grandes parceiros \u00e9 rastrear quem est\u00e1 fazendo a maior diferen\u00e7a quando se trata de promover uma hashtag.<\/p>\n\n\n\n<p>A conex\u00e3o com esses usu\u00e1rios pode levar a <strong>colabora\u00e7\u00f5es s\u00f3lidas e mais visibilidade<\/strong> para sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573dacc3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573dacc3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png\" alt=\"\" class=\"wp-image-183360\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1536x829.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-2048x1105.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de influenciadores que usam a hashtag #garmin na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending-hashtags\">07 Acompanhe as hashtags mais populares<\/h3>\n\n\n\n<p>Se quiser ficar por dentro do que as pessoas est\u00e3o falando no Twitter, <strong>Observe as hashtags mais populares e relacionadas.<\/strong> Eles s\u00e3o uma maneira r\u00e1pida de ver quais t\u00f3picos est\u00e3o decolando e onde voc\u00ea pode entrar na conversa.<\/p>\n\n\n\n<p>Certifique-se de <strong>rastrear hashtags relacionadas \u00e0 sua marca<\/strong>, para que voc\u00ea n\u00e3o perca o que est\u00e1 acontecendo em seu setor.<\/p>\n\n\n\n<p>Ao incluir hashtags populares em seu plano de conte\u00fado, voc\u00ea pode <strong>alcan\u00e7ar mais pessoas, aumentar a visibilidade da marca, <\/strong>e levar sua mensagem a um p\u00fablico mais amplo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573db671&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573db671\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png\" alt=\"\" class=\"wp-image-183361\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags relacionadas a #garmin que est\u00e3o em alta no X (Twitter)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\">08 Verifique a popularidade da hashtag<\/h3>\n\n\n\n<p>Algumas ferramentas de rastreamento, como a Brand24, podem medir a <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>. Essa pontua\u00e7\u00e3o mostra a popularidade de uma hashtag on-line durante um per\u00edodo de tempo espec\u00edfico; pontua\u00e7\u00f5es mais altas geralmente significam mais buzz.<\/p>\n\n\n\n<p>\u00c9 uma maneira pr\u00e1tica de medir o conhecimento da hashtag. Por exemplo, a hashtag #garmin \u00e9 atualmente muito popular no X.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573dbef1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573dbef1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"323\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png\" alt=\"\" class=\"wp-image-183362\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-248x100.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-90x36.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a da hashtag #garmin na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use Brand24 para analisar suas hashtags X (Twitter)!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance\">09 Comparar o desempenho da hashtag<\/h3>\n\n\n\n<p>Uso <a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de rastreamento de hashtag<\/a> para ver o desempenho de diferentes hashtags, para que voc\u00ea possa identificar tend\u00eancias, padr\u00f5es e o que est\u00e1 funcionando melhor, ou como o desempenho da hashtag muda com o tempo.<\/p>\n\n\n\n<p><strong>Verifique as m\u00e9tricas de engajamento de cada hashtag: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gostos, <\/li>\n\n\n\n<li>sentimento, <\/li>\n\n\n\n<li>retweets, <\/li>\n\n\n\n<li>respostas, <\/li>\n\n\n\n<li>mentions, <\/li>\n\n\n\n<li>ou cliques.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573dcb4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573dcb4c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png\" alt=\"\" class=\"wp-image-183363\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Uma compara\u00e7\u00e3o das m\u00e9tricas de desempenho em dois per\u00edodos de tempo para a hashtag #garmin<\/figcaption><\/figure>\n\n\n\n<p>Ent\u00e3o<strong> procure padr\u00f5es consistentes nas taxas de engajamento<\/strong> para descobrir quais hashtags geram mais intera\u00e7\u00e3o. <\/p>\n\n\n\n<p>Compare o engajamento m\u00e9dio entre hashtags ou per\u00edodos para ver a quais (ou quando) seu p\u00fablico responde mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>Como rastrear hashtags no Twitter?<\/strong><\/h2>\n\n\n\n<p>Vamos explorar maneiras de rastrear hashtags no Twitter e se isso \u00e9 poss\u00edvel gratuitamente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"using\"><strong>01 Usando o aplicativo X (Twitter)<\/strong><\/h4>\n\n\n\n<p>Diferente do Instagram, X (Twitter) <strong>n\u00e3o permite que voc\u00ea rastreie e siga hashtags diretamente no aplicativo<\/strong>. A melhor op\u00e7\u00e3o \u00e9 usar a barra de pesquisa para encontrar as postagens principais ou mais recentes que incluam essa hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573dd509&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573dd509\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png\" alt=\"\" class=\"wp-image-183364\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-300x366.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-130x159.png 130w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-74x90.png 74w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tracking\"><strong>02 <strong>Usando o <\/strong>ferramenta de rastreamento de hashtag<\/strong><\/h4>\n\n\n\n<p>Com uma ferramenta como essa, voc\u00ea pode rastrear toneladas de hashtags no Twitter e em outras plataformas de m\u00eddia social. <\/p>\n\n\n\n<p>Depois de configurar um projeto, voc\u00ea ver\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quantas vezes voc\u00ea \u00e9 mentioned, <\/li>\n\n\n\n<li>se esses mentions s\u00e3o positivos, neutros ou negativos, <\/li>\n\n\n\n<li>e muitos outros <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-midia-social\/\">m\u00e9tricas de m\u00eddia social<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f14573ddf2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f14573ddf2b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png\" alt=\"\" class=\"wp-image-183365\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-90x49.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastreamento de hashtags no Twitter usando a ferramenta de rastreamento de hashtags<\/figcaption><\/figure>\n\n\n\n<p><strong>Ent\u00e3o, como rastrear hashtags no Twitter?\u00a0<\/strong><\/p>\n\n\n\n<p>Voc\u00ea precisa de um \u00f3timo&nbsp;<a href=\"https:\/\/brand24.com\/pt\/twitter-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramenta de monitoramento do Twitter<\/a>&nbsp;para isso.<\/p>\n\n\n\n<p>Para obter mais informa\u00e7\u00f5es sobre sua campanha de hashtag, voc\u00ea precisa investir em uma boa ferramenta de monitoramento social.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">As 15 melhores ferramentas de escuta social para 2026 <\/a><\/p>\n\n\n\n<p>As maiores vantagens de usar essa ferramenta: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>sistema de notifica\u00e7\u00e3o <\/strong>que lhe envia relat\u00f3rios di\u00e1rios ou semanais do mention.<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Voc\u00ea tamb\u00e9m pode\u00a0<strong>configurar Storm Alerts t<\/strong>o receba notifica\u00e7\u00f5es quando o volume do mention ou o alcance da m\u00eddia social aumentar ou diminuir repentinamente.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Na verdade, \u00e9 assim que&nbsp;<strong>Jan, gerente de marketing da lalafo<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/lalafo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">usa a ferramenta Brand24<\/a>. Principalmente, ele monitora as not\u00edcias que chegam em sua caixa de entrada de e-mail.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>\u201c<em>At\u00e9 o momento, n\u00e3o h\u00e1 muitos mentions, portanto, n\u00e3o abro o painel todos os dias, apenas quando recebo um e-mail sobre um novo mention.<\/em>\", diz ele.\u00a0<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as hashtags no X (Twitter) e descubra seu desempenho!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">O que \u00e9 a an\u00e1lise de hashtag X (Twitter)?<\/h3>\n\n\n\n<p>A an\u00e1lise de hashtags do Twitter \u00e9 o processo de rastreamento e an\u00e1lise do desempenho das hashtags no X (Twitter). <\/p>\n\n\n\n<p>Ele inclui m\u00e9tricas como uso, alcance, envolvimento e tend\u00eancias para entender o que gera visibilidade e conversas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Como iniciar a an\u00e1lise de hashtag X (Twitter)?<\/h3>\n\n\n\n<p>Comece escolhendo uma hashtag que voc\u00ea deseja rastrear: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sua marca, <\/li>\n\n\n\n<li>uma hashtag de campanha, <\/li>\n\n\n\n<li>ou um t\u00f3pico do setor. <\/li>\n<\/ul>\n\n\n\n<p>Em seguida, monitore-o para ver com que frequ\u00eancia ele \u00e9 usado, at\u00e9 onde se espalha e quem se envolve com ele. Para obter insights mais profundos, use um <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a><strong> ferramenta <\/strong>que coleta e analisa automaticamente os mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">Como voc\u00ea analisa as hashtags no X (Twitter)?<\/h3>\n\n\n\n<p><strong>O pr\u00f3prio Twitter (X) oferece dados de hashtag muito limitados:<\/strong> voc\u00ea pode pesquisar uma hashtag e navegar pelas publica\u00e7\u00f5es, mas n\u00e3o ver\u00e1 m\u00e9tricas como alcance ou tend\u00eancias. <\/p>\n\n\n\n<p>Para acessar estat\u00edsticas reais, voc\u00ea precisa <strong>uma ferramenta <\/strong>que rastreia mentions, engajamento e desempenho da hashtag ao longo do tempo.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/como-ver-quantas-vezes-uma-hashtag-foi-usada-no-twitter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Como ver quantas vezes uma hashtag foi usada no X (Twitter) <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">Como fa\u00e7o para rastrear uma tend\u00eancia no X (Twitter)?<\/h3>\n\n\n\n<p>Voc\u00ea pode acompanhar as tend\u00eancias no X <strong>usando a se\u00e7\u00e3o \u201cTrending\u201d (Tend\u00eancias) no X ou pesquisando hashtags espec\u00edficas.<\/strong> <\/p>\n\n\n\n<p>Para obter insights mais confi\u00e1veis, use uma ferramenta de monitoramento que rastreie os picos de hashtag e mostre como as tend\u00eancias evoluem ao longo do tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">As hashtags aumentam o alcance no X (Twitter)?<\/h3>\n\n\n\n<p><strong>Sim, as hashtags permitem que seu conte\u00fado seja descoberto por pessoas fora de sua base de seguidores. <\/strong><\/p>\n\n\n\n<p>Quando bem utilizadas, elas podem aumentar significativamente a visibilidade e o engajamento. O segredo \u00e9 escolher hashtags relevantes e monitorar quais delas realmente funcionam.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quer saber se suas hashtags realmente funcionam? Acompanhe o alcance, o engajamento e as tend\u00eancias com a an\u00e1lise adequada de hashtags do X (Twitter).<\/p>","protected":false},"author":74,"featured_media":154383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[3411,3405,3408,3402],"class_list":["post-118014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides","tag-analyse-twitter-hashtag","tag-track-and-analyse-hashtags-on-twitter","tag-track-twitter-hashtag","tag-twitter-hashtags"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/118014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=118014"}],"version-history":[{"count":108,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/118014\/revisions"}],"predecessor-version":[{"id":183369,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/118014\/revisions\/183369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/154383"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=118014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=118014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=118014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}