{"id":118629,"date":"2025-05-15T15:38:55","date_gmt":"2025-05-15T13:38:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=118629"},"modified":"2026-06-30T16:55:11","modified_gmt":"2026-06-30T14:55:11","slug":"analise-de-sentimento-de-midia-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-media-sentiment-analysis\/","title":{"rendered":"An\u00e1lise de sentimento nas redes sociais: guia para 2026"},"content":{"rendered":"\n<p><strong><strong><strong><strong>Apple was mentioned over 659k times in the last 30 days. Your brand can be part of thousands of tiny conversations, too, and you might not even notice them. Social media sentiment analysis uses AI and natural language processing (NLP) to read those mentions in real time and classify them. For marketing and PR teams, digital agencies, and brand managers, that means clearer audience insight, faster response to reputation risks, and fewer guesswork decisions about what to do next.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">What is social media sentiment analysis?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Social media sentiment analysis uses artificial intelligence (AI) and natural language processing (NLP) to determine whether mentions of your brand on social media are positive, negative, or neutral. It automatically analyzes the emotions and opinions expressed in customer posts, comments, and reviews across various social platforms, which is a significant aspect of social media analytics.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Why is sentiment analysis important?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Social media sentiment analysis is a valuable source of insights about your target audience&#039;s true feelings, brand reputation, and social media performance.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">How do you do it?<\/p>\n                    <p class=\"acf-key-takeaways__text\">With a dedicated social listening tool that monitors mentions across platforms in real time, scores their sentiment automatically, and alerts you the moment the tone shifts.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<p>Here\u2019s your guide to turn reactions into results in 2026 with AI sentiment analysis for social media. <\/p>\n\n\n\n<p>It walks through what social media sentiment analysis is, why it matters, how it works, which tools and workflows to use, where the main challenges show up, and how to act on findings for reporting, customer service, campaign optimization, competitor monitoring, and crisis prevention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">What is social media sentiment analysis?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Quick answer:<\/strong> Social media sentiment analysis is the automated process of determining whether mentions of your brand on social media are positive, negative, or neutral, and what emotions sit behind them.<\/p>\n\n\n\n<p><strong>Social media sentiment analysis<\/strong>&nbsp;is about understanding how people feel about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your brand overall<\/li>\n\n\n\n<li>A specific topic related to you<\/li>\n\n\n\n<li>Your brand&#8217;s recent campaign<\/li>\n\n\n\n<li>An event you took part in \/ organized<\/li>\n<\/ul>\n\n\n\n<p>Based on their social media comments and posts.<\/p>\n\n\n\n<p>It analyzes the opinions expressed in posts, comments, reviews, and even untagged mentions across platforms. <\/p>\n\n\n\n<p>Under the hood, sentiment analysis uses <strong>natural language processing (NLP)<\/strong> to analyze text and combines it with <strong>machine learning<\/strong> to read emotional tone the way a human roughly would, but across millions of messages at once.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e7135ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e7135ba\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-1140x439.jpg\" alt=\"The example of a positive social media mention detected by Brand24\" class=\"wp-image-174704\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-1140x439.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-300x116.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The example of a positive social media mention detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>The core output is simple. Every mention gets sorted into one of three buckets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positive:<\/strong> praise, recommendations, excitement<\/li>\n\n\n\n<li><strong>Neutral:<\/strong> factual references, &#8220;just sharing,&#8221; untagged reposts<\/li>\n\n\n\n<li><strong>Negative:<\/strong> complaints, criticism, frustration<\/li>\n<\/ul>\n\n\n\n<p>The Nobel laureate Daniel Kahneman&#8217;s work showed that the vast majority of human decisions are driven by emotion rather than logic. Pair that with social platforms engineered to trigger emotion, and the conclusion is hard to argue with: if you care about your brand, you have to care about sentiment.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Pro tip: <strong>Advanced social listening tools<\/strong> can also use <strong>emotion detection<\/strong> to identify specific feelings like happiness or frustration, offering deeper insights into audience reactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-social-media-sentiment-analysis-work\">How does social media sentiment analysis work?<\/h2>\n\n\n\n<p><strong>Short answer:<\/strong> Tools process unstructured social data through several steps: they collect mentions across platforms, prepare the content, and then apply NLP models to automatically classify the emotional tone of each mention.<\/p>\n\n\n\n<p>The process runs in four stages:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Stage                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        What happens                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\"><strong>Collection<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">The tool pulls mentions from social platforms, forums, reviews, news, and blogs, including ones that don&#8217;t tag your handle.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\"><strong>Processing<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">NLP cleans and structures the text, breaking down text data to understand context and sentiment while handling slang, emojis, and language quirks.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\"><strong>Classification<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Machine learning models estimate whether each message is positive, negative, or neutral, and some tools add fine-grained scores from very positive to very negative.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\"><strong>Insight<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;c64e6403-e407-4c88-a67f-4b70874def47-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;d79f43af-ba8f-40e9-bf6a-a57c74997a3a&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">The tool aggregates everything into trends, scores, and alerts you can act on.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Modern transformer-based models outperform traditional approaches for social media sentiment.<\/p>\n\n\n\n<p>The clever bit is in how does sentiment get inferred by the models. <\/p>\n\n\n\n<p>Texts that mean similar things to humans end up close together for the algorithm too, so it can recognize synonyms, paraphrases, and context, then correctly read the feeling behind a message it has never seen before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-era\">Why is social media sentiment analysis important in the AI era?<\/h2>\n\n\n\n<p>Social media sentiment analysis matters, because emotion now drives purchasing, AI assistants increasingly summarize brand reputation for shoppers, and a single customer sentiment swing can make or break a campaign.<\/p>\n\n\n\n<p><strong>Key facts (data)<\/strong><\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">73% of people say their trust in a brand would increase if it authentically reflected today&#039;s culture (Edelman 2025 Trust Barometer).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Among consumers who use generative AI tools, 91% say they use them for shopping in some way, from researching brands to comparing products and summarizing reviews (Edelman 2025).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Brands rated &quot;highly culturally authentic&quot; saw a 27% higher trust score and a 19% lift in purchase intent versus &quot;culturally performative&quot; ones (Kantar BrandZ, 2026).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>AI flooding the digital space is all fun and games, but <strong>customers value real connection and want to truly be seen<\/strong>.<\/p>\n\n\n\n<p>There&#8217;s a newer reason too, and it&#8217;s the one I keep coming back to. AI assistants like ChatGPT and Claude now act as a first stop for &#8220;is this brand any good?&#8221;<\/p>\n\n\n\n<p>That&#8217;s why understanding your audience on a deeper, emotional level is more critical than ever.<\/p>\n\n\n\n<p>Authenticity is just one of the possibilities the sentiment analysis creates.<\/p>\n\n\n\n<p>Here&#8217;s a list of the main social sentiment analysis benefits.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conduct social media sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top5benefits\">Benefits of social media sentiment analysis:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understand\">01 Understand your performance<\/h3>\n\n\n\n<p><strong>Sentiment analysis allows you to truly understand your\u00a0<\/strong><a href=\"https:\/\/brand24.com\/blog\/social-media-performance\/\">social media performance<\/a>.<\/p>\n\n\n\n<p>Instead of focusing only on basic metrics like reach, clicks, or shares, you can&nbsp;<strong>gain insights into how people actually feel<\/strong> about your content strategy, campaigns, or overall&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\">brand presence<\/a>.<\/p>\n\n\n\n<p>I&#8217;ve seen it many times &#8211; reach alone might not be enough to really get where you stand in your efforts.<\/p>\n\n\n\n<p>You might get an enormous reach in your campaign, but with negative sentiment, it won&#8217;t suggest success, but a real PR problem.<\/p>\n\n\n\n<p>I think the well-known collab between Kendall Jenner and Coca-Cola illustrates that perfectly.<\/p>\n\n\n\n<p>Was the campaign a hot topic? Yes.<\/p>\n\n\n\n<p>But was it in a positive context? Absolutely not.<\/p>\n\n\n\n<p><strong>You should always check the sentiment to get the full picture, reach alone is not enough.<\/strong><\/p>\n\n\n\n<p>For example, the Ferrari campaign, underlining its historical legacy and being a cultural phenomenon, is exactly the opposite.<\/p>\n\n\n\n<p>Ferrari&#8217;s target audience loves this content, and the campaign significantly impacts positive brand perception with 17% in the brand&#8217;s share of voice.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e7157be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e7157be\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"652\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis.jpg\" alt=\"brand24 ai topic analysis\" class=\"wp-image-174721\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis.jpg 1091w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_topic_analysis-248x148.jpg 248w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cultural and historical threads are responsible for over 17% Ferrari&#8217;s share of voice<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus\">02 You can focus your efforts on the right social media channels<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Sentiment analysis also allows you to\u00a0<strong>identify your top social media channels<\/strong> by helping you compare performance across the relevant platforms for your brand.<\/p>\n\n\n\n<p>The ability to see and compare your performance on various social media platforms enables you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand which campaigns worked well and which didn&#8217;t<\/strong>\u00a0&#8211; high engagement doesn&#8217;t always mean equally good customer sentiment<\/li>\n\n\n\n<li><strong>Spot platforms where negative sentiment is a bit too high<\/strong>\u00a0&#8211; it signals a need for a different approach or brand messaging style<\/li>\n\n\n\n<li><strong>Prioritize resources and adjust strategy for channels that really matter<\/strong>\u00a0&#8211; those choices should support your wider social strategy, and even the biggest brands usually focus on two or three top channels.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e7161b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e7161b4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"1082\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories.jpg\" alt=\"Ferrari most influential social media sentiment analysis sources in brand24 ai metric analysis\" class=\"wp-image-174720\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories.jpg 1082w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_sentiment_-by_categories-159x159.jpg 159w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferrari is often criticized on X (Twitter)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"improve\">03 Improve customer service<\/h3>\n\n\n\n<p>In the age of strong competition, customer satisfaction is one of the most critical elements brands must master to stand out from the crowd.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e716aab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e716aab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2.png\" alt=\"salesforce stat about social media sentiment analysis\" class=\"wp-image-174728\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_inphographic2-248x159.png 248w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>On the flip side, negative experiences can quickly escalate online, damaging a brand\u2019s reputation almost instantly.<\/p>\n\n\n\n<p>That&#8217;s why customer satisfaction analysis on what they post on social media plays a key role here.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">By monitoring the tone and emotions behind mentions, comments, customer feedback, and reviews, <strong>brands can detect customer dissatisfaction early and address it before it escalates<\/strong>. <\/p>\n\n\n\n<p>Moreover, real-time <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"social media monitoring\">social media monitoring<\/a> helps prioritize urgent cases by actively listening to customer concerns, allowing brands to respond faster and more empathetically.<\/p>\n\n\n\n<p>That can <strong>improve customer engagement<\/strong>, and responding to negative sentiment can improve brand reputation while <strong>increasing <a href=\"https:\/\/brand24.com\/blog\/how-building-brand-loyalty-will-increase-your-revenue\/\" target=\"_blank\" rel=\"noopener\" title=\"brand loyalty\">brand loyalty<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"get-inspired\">04 Get inspired by competitors<\/h3>\n\n\n\n<p>The best social listening tools allow you to set up multiple projects and track both your own and your competitors&#8217; brands.<\/p>\n\n\n\n<p><strong>And that&#8217;s a goldmine of inspiration!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">By gathering and processing sentiment data on your market rivals as part of market sentiment analysis, you can quickly uncover what resonates with their audiences, what falls flat, and which customer preferences keep showing up.<\/p>\n\n\n\n<p>This gives you a&nbsp;<strong>competitive edge and strategic advantage<\/strong>: you can learn from their successes, avoid repeating mistakes, identify gaps in the market, and use those insights for strategic positioning.<\/p>\n\n\n\n<p><strong>Example?<\/strong><\/p>\n\n\n\n<p>Tracking competitor launches and reactions can also reveal potential risks for your brand.<\/p>\n\n\n\n<p>Well, a few years ago, Apple released the \u201cCrush\u201d campaign to promote its new iPad.<\/p>\n\n\n\n<p>The video presented a hydraulic press crushing various creative tools (like guitars or sculptures), symbolizing that all creativity now fits into an iPad.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e7174e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e7174e4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-1140x770.jpg\" alt=\"apple controversial ad\" class=\"wp-image-174719\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-1140x770.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-300x203.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple-236x159.jpg 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_crush_ad_apple.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s controversial ad<\/figcaption><\/figure>\n\n\n\n<p>Many viewers perceived the ad as disrespectful to art and creativity.<\/p>\n\n\n\n<p>There have been a lot of negative comments about Apple these days!<\/p>\n\n\n\n<p>Samsung quickly recognized the opportunity.<\/p>\n\n\n\n<p>It launched the &#8220;Uncrush&#8221; campaign, featuring a girl playing the guitar and the message &#8220;Creativity cannot be crushed.&#8221;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e717dc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e717dc5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"777\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-1140x777.jpg\" alt=\"samsung reply to apple ad\" class=\"wp-image-174718\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-1140x777.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung-233x159.jpg 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_uncrush_ad_samsung.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">And Samsung&#8217;s brilliant reply!<\/figcaption><\/figure>\n\n\n\n<p>Samsung positioned itself as the brand that truly respects creators &#8211; all thanks to listening, understanding, and reacting to the emotional tone of the audience to identify gaps competitors leave open.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e718644&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e718644\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-1140x469.jpg\" alt=\"social media sentiment analysis mention in brand24 dashboard\" class=\"wp-image-174716\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-1140x469.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-300x124.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor-248x102.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_mention_competitor.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Apple vs Samsung battle triggered massive discussions in social media<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prevent\">05 Prevent crises<\/h3>\n\n\n\n<p>Last but not least, brand sentiment tracking helps you <strong>detect reputational risks early, before they fully blow up into a crisis<\/strong>.<\/p>\n\n\n\n<p>And that&#8217;s something you can&#8217;t ignore!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">In the research conducted by\u00a0<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/Governance-Risk-Compliance\/Reputation@Risk_Infographic.pdf\">Deloitte<\/a>, <strong>87%<\/strong> of C-levels have pointed to <strong>reputation risk as the most significant risk area<\/strong>.<\/p>\n\n\n\n<p>This figure shows that protecting your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-reputation\/\">brand&#8217;s reputation<\/a>&nbsp;isn\u2019t just about reacting to problems &#8211; it\u2019s about actively monitoring early warning signs.<\/p>\n\n\n\n<p>Real-time public sentiment tracking equips you with the ability to <strong>detect issues before they escalate<\/strong>, including emerging trends that can act as early warning signals.<\/p>\n\n\n\n<p>Lucky us, most of the sentiment analysis tools offer some kind of alerts.<\/p>\n\n\n\n<p>Here&#8217;s an example based on the analysis for Booking. I got it emailed when negative sentiment spikes started, which often indicates potential reputational risks:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e718fd5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e718fd5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"771\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24.jpg\" alt=\"Alerts example: Booking.\" class=\"wp-image-174723\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24.jpg 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-300x242.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_storm_alert_brand24-197x159.jpg 197w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alerts example: Booking.<\/figcaption><\/figure>\n\n\n\n<p>Such alerts are super easy to set up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-conduct\">How to conduct sentiment analysis for social media? <\/h2>\n\n\n\n<p>Now, let&#8217;s turn the theory into practice!&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s the 5-step guide that will allow you to include brand sentiment analysis into your work routine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Use social media sentiment analysis tools<\/h3>\n\n\n\n<p>Doing <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\">sentiment analysis<\/a> manually means reading every mention by hand.<\/p>\n\n\n\n<p>To be honest, I can\u2019t imagine analyzing each mention and post.<\/p>\n\n\n\n<p>A dedicated <a href=\"https:\/\/brand24.com\/blog\/best-sentiment-analysis-tools\/\">sentiment analysis tools<\/a> monitors mentions across platforms and classifies the emotional tone automatically.<\/p>\n\n\n\n<p>How does it work?<\/p>\n\n\n\n<p>Tools apply natural language processing (NLP) to analyze text data from online mentions and determine the feelings behind the post to extract valuable insights.<\/p>\n\n\n\n<p>Texts that have similar meanings for humans will also have <strong>similar meanings for the sentiment analysis algorithm<\/strong>.<\/p>\n\n\n\n<p>That way, the algorithm <strong>can detect synonyms<\/strong> and <strong>correctly identify feelings behind the message.<\/strong> Tools still can struggle with sarcasm, humor, and rapidly changing internet language.<\/p>\n\n\n\n<p>When choosing one, weigh two things above all:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coverage:<\/strong> how many platforms and sources it monitors, including user-generated content (more is better)<\/li>\n\n\n\n<li><strong>Insight quality:<\/strong> whether it just dumps raw data or delivers trends, recommendations, and context you can act on<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e719a62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e719a62\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-1140x667.jpg\" alt=\"Social media sentiment analysis: Tools dashboard example.\" class=\"wp-image-174714\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-1140x667.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Social media sentiment analysis: Tools dashboard example.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check AI sentiment analysis for social media!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Monitor brand mentions regularly<\/h3>\n\n\n\n<p>Brand sentiment can change quickly. Even a single TikTok video can skyrocket your reputation. And even one Reddit thread can ruin it.<\/p>\n\n\n\n<p>That&#8217;s why <strong>sentiment analysis is not a one-time effort \u2014 brands need to track conversations consistently<\/strong>.<\/p>\n\n\n\n<p>And that&#8217;s why constant media monitoring is a must for brands that want to catch relevant conversations, not just everything being said online.<\/p>\n\n\n\n<p>The good news is that monitoring social media conversations doesn&#8217;t mean you should stare at your sentiment analysis models 24 hours a day!<\/p>\n\n\n\n<p><strong>Good practices to build your workflow<\/strong>:<\/p>\n\n\n\n<p><strong>1. Set up smart &amp; automated alerts.<\/strong><\/p>\n\n\n\n<p>Most of the best sentiment analysis tools allow you to <strong>create customized notifications<\/strong> based on a sudden spike in mention volume or an unexpected increase in social media reach, which helps surface urgent issues quickly for better customer service.<\/p>\n\n\n\n<p><strong>2. Get a quick overview with the help of AI.<\/strong><\/p>\n\n\n\n<p>Whenever an unexpected event occurs and you get your notification, it&#8217;s necessary to <strong>understand what happened as quickly as possible<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71a6ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71a6ba\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-1140x637.jpg\" alt=\"Example of an unusual event discovered by the AI Events Detector\" class=\"wp-image-174724\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-1140x637.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-300x168.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_event_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of an unusual event discovered by the AI Events Detector<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Check the most important social media posts.<\/strong><\/p>\n\n\n\n<p>Not every post has an equal impact on your reputation.<\/p>\n\n\n\n<p>The more influential the profile, the bigger the potential impact on your positive brand image.<\/p>\n\n\n\n<p><strong>Prioritize mentions from verified accounts, industry leaders, or viral creators<\/strong>, as their opinions can quickly shape public perception.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71af9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71af9c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-1140x486.jpg\" alt=\"brand24 social media mention\" class=\"wp-image-174725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-1140x486.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-300x128.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_cirsis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use the filter &#8220;Important first&#8221; to see the most influential (and potentially harmful) social media mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Analyze sentiment trends over time<\/h3>\n\n\n\n<p>Individual mentions provide important signals, but&nbsp;<strong>it&#8217;s the overall trends that reveal the full story<\/strong>.<\/p>\n\n\n\n<p>Tracking sentiment over time <strong>helps you understand the bigger picture<\/strong>, so how public perception of your brand evolves weekly, monthly, and after major events like <a href=\"https:\/\/brand24.com\/blog\/product-sentiment-analysis\/\">product<\/a> launches or campaigns. <\/p>\n\n\n\n<p>Scores above 80% typically signal strong brand health.<\/p>\n\n\n\n<p><strong>Such sentiment insights give you a lot of valuable information regarding your performance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allow you to identify trends<\/strong>. For example, a steady increase in positive mentions and sentiment after implementing a new customer service strategy;<\/li>\n\n\n\n<li><strong>Highlight the long-term impact of your marketing strategies<\/strong>. For example, a successful\u00a0<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\">brand awareness<\/a> campaign may lead to a lasting increase in positive mentions and overall sentiment across social media platforms<\/li>\n\n\n\n<li><strong>Give you benchmarks for the future<\/strong>. By understanding how your previous campaigns influenced sentiment, you can set realistic goals and better evaluate the success of your future efforts.<\/li>\n<\/ul>\n\n\n\n<p><strong>Time for a quick experiment.<\/strong><\/p>\n\n\n\n<p>Below you can see Red Bull&#8217;s sentiment chart:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71b9d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71b9d4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"614\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-1140x614.jpg\" alt=\"brand24 weekly ai social media sentiment analysis \" class=\"wp-image-174711\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-1140x614.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_weekly_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Looks like the brand strategy needs an instant improvement, don&#8217;t you think?<\/figcaption><\/figure>\n\n\n\n<p>Now, take a look at Red Bull&#8217;s sentiment chart for the last four months:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71c2ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71c2ba\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-1140x611.jpg\" alt=\"brand24 monthly ai social media sentiment analysis \" class=\"wp-image-174710\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-1140x611.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_monthly_sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">What a surprisingly different context! Weekly and monthly views also help you spot mixed sentiment over time.<\/figcaption><\/figure>\n\n\n\n<p>Moreover, the visible spike in positive mentions in late February has skyrocketed Red Bull&#8217;s\u00a0<a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">online Presence Score<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71c485&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71c485\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/077b5b9c-60f2-4ed8-aaf4-bcd90a136642.png\" alt=\"brand24 ai presence score for Red Bull\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Red Bull&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the social media sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Fine, but what exactly happened then?<\/p>\n\n\n\n<p>We&#8217;ll look for an explanation in the next step of social media sentiment analysis, which is&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Draw insights and act!<\/h3>\n\n\n\n<p>Collecting sentiment data is necessary, but it requires action to truly make an impact.<\/p>\n\n\n\n<p>You must translate it into insights and, ultimately, actions that refine your <strong>messaging strategy<\/strong>.<br>Because&nbsp;<strong>how you act defines your brand&#8217;s future.<\/strong><\/p>\n\n\n\n<p>We can reduce it to the following scheme:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Collect Data -> Draw Insights -> Make Decisions<\/strong><\/p>\n\n\n\n<p><strong>Here is a sample, practical workflow:<\/strong><\/p>\n\n\n\n<p><strong>1. Discover what works.<\/strong><\/p>\n\n\n\n<p>If a specific type of post or campaign generates strong positive sentiment, focus on it even more!<\/p>\n\n\n\n<p>Create similar content, invest in similar campaigns, or use those insights to shape more <strong>targeted campaigns<\/strong>.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Look at sentiment, reviews, mentions, and the tone of what&#039;s being said. I pay attention to patterns in feedback and how people respond over time. These signals help you understand what&#039;s working \u2014 and what needs to change!&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Brand Strategist<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>\ud83d\udca1 Tip: Use AI!<\/strong><\/p>\n\n\n\n<p>AI-powered sentiment analysis can be extremely helpful to gain valuable insights about a&nbsp;<a href=\"https:\/\/brand24.com\/blog\/online-performance\/\">brand&#8217;s online performance<\/a>.<\/p>\n\n\n\n<p>A massive increase in Red Bull&#8217;s positive sentiment at the beginning of February was driven by two events:<\/p>\n\n\n\n<p>Red Bull Hardline (an extreme mountain biking competition) and the Formula 1 season launch (Red Bull owns an F1 team).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71de70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71de70\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"905\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-1140x905.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-174708\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-1140x905.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-300x238.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights-200x159.jpg 200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A list of actionable insights for Red Bull brand<\/figcaption><\/figure>\n\n\n\n<p>According to AI Insights&#8217; recommendations (I sourced them using Brand24 tool), Red Bull should continue capitalizing on extreme sports success and leverage its Formula 1 connection.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71e75c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71e75c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations.jpg\" alt=\"brand24 ai insights and recommendations \" class=\"wp-image-174707\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations.jpg 1123w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-300x321.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_recommendations-149x159.jpg 149w\" sizes=\"auto, (max-width: 1123px) 100vw, 1123px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">And the top 2 recommendations<\/figcaption><\/figure>\n\n\n\n<p><strong>2. Address negative feedback fast.<\/strong><\/p>\n\n\n\n<p>If you spot negative emotions around a particular topic, product, or service &#8211; don&#8217;t ignore it.<\/p>\n\n\n\n<p>Find the cause, acknowledge the issue, and fix it if possible.<\/p>\n\n\n\n<p>I quickly investigated Red Bull&#8217;s spike in negative words using AI Brand Assistant.<\/p>\n\n\n\n<p>It turned out that the backlash was caused by replacing one Formula 1 driver with another.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71f0b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71f0b2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"949\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-1140x949.jpg\" alt=\"brand assistant ai-powered brand 24 feature for social media sentiment analysis\" class=\"wp-image-174706\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-1140x949.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-300x250.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant-191x159.jpg 191w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant &#8211; your personal ChatGPT, but much better!<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Spot new opportunities.<\/strong><\/p>\n\n\n\n<p>Sometimes, sentiment analysis uncovers unexpected insights. <\/p>\n\n\n\n<p>Maybe your audience is praising a feature you never promoted. Why not build a campaign around it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Report &#8211; iterate &#8211; repeat<\/h3>\n\n\n\n<p>As I told you before, brand sentiment analysis is not a one-and-done task \u2014 it&#8217;s an ongoing process that requires continuous improvement.<\/p>\n\n\n\n<p>Once you have gathered the data and turned it into insights, it is time to&nbsp;<strong>present the results of your work<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You can create a report yourself, but many sentiment analysis tools have a built-in&nbsp;reporting&nbsp;feature.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e71fa4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e71fa4e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-1140x624.jpg\" alt=\"brand24 ai-boosted report\" class=\"wp-image-174705\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-1140x624.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_reporting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sample web report<\/figcaption><\/figure>\n\n\n\n<p>The most important aspect of reporting analysis is the ability to choose the data you want to include.&nbsp;<\/p>\n\n\n\n<p>You will be able to show exactly the insights you have worked on and the impact your activities had on the key metrics on every platform you are present.<\/p>\n\n\n\n<p><strong>Some good practices to implement:&nbsp;<\/strong><\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Summarize your findings. Create simple reports that capture sentiment trends and key insights. Highlight what worked, what didn&#039;t, and what requires attention.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Share insights across teams. Deliver clear, actionable takeaways to your marketing, PR, customer service, and product teams. Equip them to make smarter decisions based on real customer emotions.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Test new strategies based on insights. Whether it\u2019s adjusting content, changing messaging, or launching new initiatives, sentiment analysis should inspire new experiments.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Measure the impact of changes. After implementing new actions, monitor how brand sentiment changes. Did positive mentions grow? Did customer satisfaction improve? Treat every campaign and adjustment as a new hypothesis to be tested.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-challenges-of-social-media-sentiment-analysis\">What are the challenges of social media sentiment analysis?<\/h2>\n\n\n\n<p><strong>Short answer:<\/strong> Sarcasm, humor, slang, context, and language diversity make perfect accuracy impossible, but the right setup gets you close enough to act.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Challenge                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Why it&#039;s hard                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        How to handle it                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Sarcasm &amp; irony<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">&#8220;Oh, <em>great<\/em> service.&#8221; reads positive to naive models<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Use tools with context-aware NLP; spot-check edge cases<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Slang, emojis, GIFs<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Meaning shifts fast and varies by community; industry specific language can also trip up models that aren&#8217;t adapted<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Custom lexicons and emoji handling<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Multilingual posts<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">One model rarely nails every language<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Choose tools with strong multilingual support<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Bots &amp; spam<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Inflate or distort sentiment volume<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Filter by source credibility and account type<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Context loss<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">A short post lacks the thread it lives in<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p data-pm-slice=\"1 1 [&quot;contentOptimizer&quot;,{&quot;suggestionId&quot;:&quot;568a0bff-a6ec-4b8e-bff7-05377e186572-content&quot;,&quot;state&quot;:&quot;written&quot;},&quot;table&quot;,{&quot;id&quot;:&quot;5ba90c91-57e0-4999-9110-88e9eeedf5a5&quot;},&quot;tableRow&quot;,null,&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:null}]\">Human-in-the-loop review for high-impact mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>The honest takeaway: no tool is 100% accurate on messy human language. The goal isn&#8217;t perfection. It&#8217;s a reliable enough signal, reviewed by a human where the stakes are high.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"expert-tips\">5 Expert tips to improve social media sentiment analysis<\/h2>\n\n\n\n<p>To bring this topic to life, I asked <a href=\"https:\/\/pl.linkedin.com\/in\/zuza-kumorek-88a420179\">Zuza Kumorek<\/a>, a Social Media Specialist at Brand24, to share her hands-on experience with sentiment analysis capability.<\/p>\n\n\n\n<p>Zuza works on navigating online conversations every day &#8211; from crisis response to community building, and knows how sentiment data translates into real-life strategy.<\/p>\n\n\n\n<p>She says:<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u201cThe truth? Most teams still treat sentiment like a vanity metric \u2014 a quick glance to see if people are mostly positive, but real sentiment work is about emotional strategy. It\u2019s not just reacting to noise \u2014 it\u2019s about reading the room at scale.\u201d<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zuza Kumorek\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-1140x1140.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-300x300.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/1_BslfGlt0zZ4DS5gyPhl2RA-min.png 1200w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zuza Kumorek                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Social Media Specialist at Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>According to Zuza, here&#8217;s how you should use sentiment analysis for social media:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emotions\">01 Emotions are data, but only if you notice the texture<\/h3>\n\n\n\n<p>What&#8217;s the most common sentiment analysis mistake?<\/p>\n\n\n\n<p>Brands take numbers too directly. What matters is to identify <em>patterns of tone<\/em> &#8211; how sarcasm ripples before a storm, how enthusiasm fades into irony, how words repeat slightly out of sync across communities.<\/p>\n\n\n\n<p>When I look at trending topics, I don\u2019t care about reach; I care about <strong>the emotional gradients<\/strong>, because advanced tools can detect specific emotions within those shifts in tone. They tell you what\u2019s alive, what\u2019s burning out, and what\u2019s about to change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"subtext\">02 Crises begin in the subtext<\/h3>\n\n\n\n<p>Can sentiment help prevent a PR crisis?<\/p>\n\n\n\n<p>Before any PR explosion, there\u2019s a whisper of discomfort. Comments that turn brittle, jokes that stop landing, a small cluster of users suddenly colder.<\/p>\n\n\n\n<p>Most brands only react when the headline breaks. The good ones notice the tremor \u2014 and adjust the tone before the quake.<\/p>\n\n\n\n<p>Plus, monitoring customer feedback helps address pain points and improve products or services in real-time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negativity\">03 Negativity is a free research<\/h3>\n\n\n\n<p>How to get meaningful insights from sentiment analysis? <\/p>\n\n\n\n<p>Well, every complaint is a mirror. Not all are accurate, but most reveal what people <em>expected<\/em> from you and didn\u2019t get.<\/p>\n\n\n\n<p>Don\u2019t chase praise \u2014 chase <strong>clarity<\/strong>. Read frustration as a form of investment: someone cared enough to object. Their emotion is feedback in its rawest, most useful form.<\/p>\n\n\n\n<p>Social media sentiment analysis provides immediate insights into customer emotions, enabling agile responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neutral\">04 Neutral mentions are also valuable<\/h3>\n\n\n\n<p>Should I skip the neutral mentions?<\/p>\n\n\n\n<p>Absolutely not!<\/p>\n\n\n\n<p>Neutral sentiment isn\u2019t absence \u2014 it\u2019s potential energy.<\/p>\n\n\n\n<p>The casual \u201cjust sharing\u201d or untagged repost is a door left ajar. A small gesture \u2014 a reply, a thank-you, a quiet acknowledgment \u2014 can flip neutrality into goodwill.<\/p>\n\n\n\n<p>It\u2019s the internet equivalent of eye contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">05 The best influencers move feelings, not metrics<\/h3>\n\n\n\n<p>How influencers shape audience sentiment?<\/p>\n\n\n\n<p>You can buy reach, but not resonance. The most valuable creators are emotional catalysts: they shift the <em>tone<\/em> of the conversation.<\/p>\n\n\n\n<p>They are not always the loudest.<\/p>\n\n\n\n<p>Sometimes they\u2019re the ones who make a community breathe easier after a long argument.<\/p>\n\n\n\n<p>Find them. Collaborate quietly.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4641e7222c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4641e7222c1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic.png\" alt=\"infographic\" class=\"wp-image-174726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_media_sentiment_analysis_brand24_infographic-248x159.png 248w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Power up your social media with sentiment analysis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Social media sentiment analysis is a powerful way to understand how people truly feel about your brand.&nbsp;<\/p>\n\n\n\n<p>Instead of focusing only on numbers, it gives you&nbsp;aspect-based sentiment analysis with <strong>emotional insights<\/strong>&nbsp;that help you improve your marketing, communication, and product strategy.&nbsp;<\/p>\n\n\n\n<p>Dedicated tools make it easy to track mentions, uncover emotions, and spot opportunities or problems early.&nbsp;<\/p>\n\n\n\n<p>By analyzing various social media channels<strong>where your audience is most engaged and where you need to adjus, you can find out&nbsp;t<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Real-time monitoring also&nbsp;<strong>strengthens customer service<\/strong>, helping you react before small issues grow into bigger problems.&nbsp;<\/p>\n\n\n\n<p>Also, you don&#8217;t need to limit your analysis to only your own sentiment! Observing your competitors can be&nbsp;<strong>incredibly inspiring<\/strong>&nbsp;and give you a smart edge in the market.&nbsp;<\/p>\n\n\n\n<p>Tracking trends over time helps you understand the bigger picture, while acting on insights turns data into real results.<\/p>\n\n\n\n<p>In short,&nbsp;<strong>perform sentiment analysis for smarter, faster, and more human-centered brand decisions.<\/strong><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use brand sentiment <strong>insights to guide your long-term marketing strategies<\/strong>.<\/li>\n\n\n\n<li>Treat every sudden change in sentiment as <strong>a chance to learn and improve<\/strong>.<\/li>\n\n\n\n<li>Remember that <strong>emotions drive most customer decisions<\/strong>.<\/li>\n\n\n\n<li>Focus on building<strong> real, emotional connections with your audience<\/strong>.<\/li>\n\n\n\n<li>Make <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a> <strong>a daily habit, not a one-time project<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=106\" title=\"Start a 14-day free Brand24 trial\">Start a 14-day free Brand24 trial<\/a> and discover your social media sentiment right away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What should you look for in a sentiment analysis tool?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>Quick answer:<\/strong> Broad source coverage, accurate AI classification (including sarcasm and emotions), real-time alerts, and clear reporting.<br><br>A quick checklist when evaluating tools:<br>&#8211; Monitors mentions across many platforms, including untagged ones<br>&#8211; Detects specific emotions, not just positive\/negative\/neutral<br>&#8211; Handles slang, emojis, and multiple languages<br>&#8211; Sends real-time alerts on sentiment or volume spikes<br>&#8211; Offers AI-generated insights and recommendations<br>&#8211; Lets you track competitors alongside your own brand<br>&#8211; Produces shareable, customizable reports<br><br>Brand24 covers these. It tracks mentions across roughly 25 million online sources, scores sentiment automatically, and includes AI insights and alerts. (Other capable options include Sprout Social, Talkwalker, and Hootsuite, depending on your scale and budget.)<br><br>The right choice depends on how many mentions you handle and whether you need an all-in-one suite or a focused listening tool.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">How can I analyze sentiment on social media platforms effectively?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">1. Define goals<br>2. Pick a sentiment analysis tool<br>3. Connect all relevant platforms<br>4. Build keyword &amp; topic lists<br>5. Track trends<br>6. Act on insights<br><br>Effective analysis also means monitoring mentions across various social media platforms where your audience is active.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Can sentiment analysis help improve social media marketing strategies?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Yes. Use sentiment to refine messaging, pick the best channels, spot crises, guide product fixes, personalize replies, and measure brand perception. Tie sentiment trends to KPIs (reach, CTR, CSAT, revenue) to prove impact.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What challenges are there in accurately analyzing social media sentiment?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">The most common include: identifying sarcasm, slang, emojis\/GIFs, industry-specific language, code-switching, multilingual posts, bots, sampling bias, mixed sentiment, and context loss. Mitigate with custom lexicons, emoji handling, human-in-the-loop QA, and periodic re-training.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">What is a good social media overall sentiment score?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">It depends. A net sentiment (positive\u2212negative) above ~20\u201330% or a >3:1 positive: negative ratio is generally healthy. Benchmark sentiment scores against your history and competitors; watch spikes and topic-level shifts more than one absolute number. A sentiment score above 80% generally indicates strong brand health.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Can AI do sentiment analysis?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Yes, for light, ad-hoc classification of short posts, and AI can analyze text data at scale. Some AI-powered systems may also analyze emojis and images to gauge public perception, depending on the tool. It\u2019s non-deterministic and not ideal for high-volume, real-time, or compliance needs. For scale, use specialized tools.<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise do sentimento da m\u00eddia social \u00e9 fundamental para entender o desempenho da sua marca e promover melhorias. 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