{"id":122265,"date":"2025-10-05T12:20:00","date_gmt":"2025-10-05T10:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=122265"},"modified":"2025-12-17T19:56:59","modified_gmt":"2025-12-17T18:56:59","slug":"melhor-software-de-gerenciamento-de-reputacao-on-line","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/best-online-reputation-management-software\/","title":{"rendered":"Os 15 melhores softwares de gerenciamento de reputa\u00e7\u00e3o on-line para experimentar em 2026"},"content":{"rendered":"<p>N\u00e3o faz muito tempo, a Nestl\u00e9 era considerada um s\u00edmbolo de estabilidade no setor global de alimentos. Mas setembro de 2025 trouxe uma tempestade para a qual a empresa n\u00e3o estava preparada: a demiss\u00e3o abrupta de seu CEO ap\u00f3s a revela\u00e7\u00e3o de um relacionamento oculto no local de trabalho. As consequ\u00eancias para a reputa\u00e7\u00e3o foram imediatas e mensur\u00e1veis. A Nestl\u00e9 gerou mais de 18.000 mentions on-line somente em setembro, atingindo um p\u00fablico de quase 220 milh\u00f5es de pessoas. As conversas negativas aumentaram, com 1.700 critical mentions, enquanto o engajamento nas m\u00eddias sociais caiu em quase 20% \u00e0 medida que a confian\u00e7a se abalava. Quando um \u00fanico esc\u00e2ndalo pode mudar o sentimento global em poucos dias, nenhuma marca pode se dar ao luxo de ser pega desprevenida. \u00c9 nesse ponto que o software de gerenciamento de reputa\u00e7\u00e3o se torna indispens\u00e1vel.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Resumo r\u00e1pido:<br><\/strong><br>- O software de reputa\u00e7\u00e3o ajuda a monitorar o que est\u00e1 sendo dito sobre sua marca, ver as tend\u00eancias de sentimento e detectar poss\u00edveis problemas com anteced\u00eancia. <br><br>- As ferramentas integradas (por exemplo, em plataformas sociais) mostram apenas o desempenho em suas pr\u00f3prias plataformas, mas o software externo oferece a vis\u00e3o hol\u00edstica e multiplataforma de que voc\u00ea realmente precisa. <br><br>- Nenhuma ferramenta \u00e9 perfeita: a escolha \"certa\" depende das plataformas com as quais voc\u00ea se preocupa, do n\u00edvel de profundidade dos seus insights e de quanto voc\u00ea est\u00e1 disposto a gastar.<br><a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>Para facilitar sua vida, compilei uma lista dos 15 principais softwares de reputa\u00e7\u00e3o de marca, com base em minha experi\u00eancia pessoal. E agora, eu a atualizei para ser relevante em 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-15\"><strong>Os 15 principais softwares de gerenciamento de reputa\u00e7\u00e3o on-line<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>O Brand24 \u00e9 um sistema de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a> ferramenta que oferece muitos recursos valiosos para ajud\u00e1-lo a gerenciar sua presen\u00e7a on-line.<\/p>\n\n\n\n<p>A ferramenta coleta, rastreia e analisa mentions de marcas p\u00fablicas. Ela permite que voc\u00ea controle o que as pessoas dizem sobre a sua marca on-line para que voc\u00ea possa responder rapidamente a qualquer feedback negativo.<\/p>\n\n\n\n<p>O Brand24 tem acesso a todas as fontes mais importantes de mentions da marca, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social - Facebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Reddit, Telegram e Twitch;<\/li>\n\n\n\n<li>Plataformas de revis\u00e3o;<\/li>\n\n\n\n<li>Sites, sites de not\u00edcias, blogs e f\u00f3runs;<\/li>\n\n\n\n<li>Podcasts, sites de v\u00eddeo e outros canais digitais.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dadcd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dadcd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"844\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_brand24_mentions-1140x844.jpg\" alt=\"ai-powered brand24 a melhor ferramenta de gerenciamento de reputa\u00e7\u00e3o on-line\" class=\"wp-image-165317\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand24_mentions-1140x844.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand24_mentions-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand24_mentions-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand24_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Marca mention detectada pela ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 permite monitorar e analisar avalia\u00e7\u00f5es online publicadas em sites e plataformas, como TripAdvisor, Yelp, Booking, App Store, Google Play e Trustpilot, assim <a href=\"https:\/\/brand24.com\/blog\/pt\/proteger-a-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">protegendo sua reputa\u00e7\u00e3o online<\/a> com um \u00fanico painel de controle.<\/p>\n\n\n\n<p>Al\u00e9m do n\u00famero de mentions, o Brand24 tamb\u00e9m se concentra em sua qualidade.<\/p>\n\n\n\n<p>Em resumo, a ferramenta oferece uma <strong>An\u00e1lise de sentimentos com suporte de IA<\/strong> que permite que voc\u00ea descubra os sentimentos do seu p\u00fablico em rela\u00e7\u00e3o \u00e0 sua marca, campanha de RP, evento ou um t\u00f3pico espec\u00edfico no qual voc\u00ea est\u00e1 envolvido.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o melhor software de gerenciamento de reputa\u00e7\u00e3o!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento em tempo real da marca mentions<\/li>\n\n\n\n<li>Volume e alcance dos mentions<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Detector de anomalias de IA<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li>An\u00e1lise de influenciadores<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o do influenciador<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>An\u00e1lise de emo\u00e7\u00f5es de IA<\/li>\n\n\n\n<li>An\u00e1lise de emojis<\/li>\n\n\n\n<li>An\u00e1lise de t\u00f3picos de IA<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-contexto\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de contexto<\/a><\/li>\n\n\n\n<li>Monitoramento do desempenho da hashtag<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dbf40&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dbf40\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/Testimonial_Evojam.png\" alt=\"Depoimento de Zuzanna Makowska sobre o Brand24 como um excelente software de reputa\u00e7\u00e3o de marca\" class=\"wp-image-170332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/Testimonial_Evojam.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/Testimonial_Evojam-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/Testimonial_Evojam-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/Testimonial_Evojam-248x159.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\"><strong>02 Semrush<\/strong><\/h3>\n\n\n\n<p>Em sua ess\u00eancia, a Semrush \u00e9 um software de SEO para an\u00e1lise de palavras-chave, benchmarking com concorrentes, melhoria da classifica\u00e7\u00e3o de pesquisa e realiza\u00e7\u00e3o de auditorias de sites. Mas a ferramenta tem muito mais a oferecer!<\/p>\n\n\n\n<p>N\u00e3o examinarei todas as fun\u00e7\u00f5es da Semrush, pois a explica\u00e7\u00e3o levaria horas. Em vez disso, vou me concentrar em seus recursos fundamentais de visibilidade on-line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Semrush permite que voc\u00ea rastreie os mentions das marcas em v\u00e1rias plataformas e fontes. Ela pode segment\u00e1-los por sentimentos positivos, negativos e neutros.<\/li>\n\n\n\n<li>A caixa de ferramentas da Semrush inclui um aplicativo chamado<strong> Caixa de entrada social<\/strong>.<strong> Ele permite que voc\u00ea monitore e responda \u00e0s mensagens, coment\u00e1rios, avalia\u00e7\u00f5es e mentions compartilhados por seus clientes atuais e potenciais via Facebook, Instagram e LinkedIn.<\/strong><\/li>\n\n\n\n<li>Seus recursos de SEO permitem que voc\u00ea crie conte\u00fado de alta qualidade e baseado em dados, tornando voc\u00ea um especialista em sua \u00e1rea. Esse tamb\u00e9m \u00e9 um fator essencial para moldar sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-digital\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o digital!<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aplicativo Social Inbox<\/li>\n\n\n\n<li>Aplicativo de monitoramento de m\u00eddia<\/li>\n\n\n\n<li>Aplicativo de monitoramento de marca<\/li>\n\n\n\n<li>Marketing de conte\u00fado<\/li>\n\n\n\n<li>Gerenciamento de m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dc514&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dc514\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"548\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush-1140x548.jpg\" alt=\"gerenciamento da reputa\u00e7\u00e3o da marca da semrush\" class=\"wp-image-167102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush-1140x548.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush-300x144.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Semrush<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta de monitoramento social e gerencie a reputa\u00e7\u00e3o de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\"><strong>03 Brandwatch<\/strong><\/h3>\n\n\n\n<p>O Brandwatch \u00e9 um software de gerenciamento de reputa\u00e7\u00e3o on-line que permite monitorar e responder a avalia\u00e7\u00f5es on-line, publica\u00e7\u00f5es em m\u00eddias sociais e outros conte\u00fados on-line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Brandwatch mostra todos os mentions on-line da sua marca em um s\u00f3 lugar, incluindo m\u00eddia social, sites de not\u00edcias e f\u00f3runs.<\/li>\n\n\n\n<li>Ele oferece recursos para analisar o sentimento on-line e identificar influenciadores.<\/li>\n\n\n\n<li>Vale a pena observar o painel de gerenciamento de reputa\u00e7\u00e3o, que \u00e9 muito pr\u00e1tico e um \u00f3timo ponto de partida. <\/li>\n\n\n\n<li>O Brandwatch foi projetado principalmente para empresas de m\u00e9dio e grande porte.<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escuta de m\u00eddia social<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gerenciamento de crises<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dcc96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dcc96\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_brandwatch.jpg\" alt=\"Software de reputa\u00e7\u00e3o de marca do painel Brandwatch\" class=\"wp-image-165323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brandwatch.jpg 797w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brandwatch-300x186.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brandwatch-248x154.jpg 248w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brandwatch<\/figcaption><\/figure>\n\n\n\n<p>Verificar: <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alternativa Brandwatch<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention\"><strong>04 Mention<\/strong><\/h3>\n\n\n\n<p>O Mention \u00e9 um software de monitoramento de m\u00eddia social que pode ajud\u00e1-lo a rastrear e controlar a reputa\u00e7\u00e3o da sua marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Da mesma forma que o Brand24, ele \"ouve\" o que as pessoas disseram sobre sua marca on-line e detecta as emo\u00e7\u00f5es por tr\u00e1s de cada mention da marca.<\/li>\n\n\n\n<li>A ferramenta oferece uma caixa de entrada unificada para redes sociais que permite interagir com seu p\u00fablico e responder a avalia\u00e7\u00f5es positivas e negativas.<\/li>\n\n\n\n<li>Mention definitivamente n\u00e3o \u00e9 o melhor para <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-a-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">medir a reputa\u00e7\u00e3o da marca<\/a> em termos de facilidade de uso, personaliza\u00e7\u00e3o limitada e o fato de que os recursos de an\u00e1lise est\u00e3o dispon\u00edveis em planos mais caros.<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume e alcance dos mentions<\/li>\n\n\n\n<li>Caixa de entrada unificada de m\u00eddia social<\/li>\n\n\n\n<li>Alertas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dd1ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dd1ba\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_mention.jpg\" alt=\"Painel de controle Mention\" class=\"wp-image-165324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_mention.jpg 808w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_mention-300x156.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_mention-248x129.jpg 248w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Mention<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"birdeye\"><strong>05 BirdEye<\/strong><\/h3>\n\n\n\n<p>O Birdeye \u00e9 outro software SaaS que ajuda a gerenciar a reputa\u00e7\u00e3o, fornecendo aos usu\u00e1rios ferramentas para aprimorar a experi\u00eancia do cliente. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Al\u00e9m do forte foco em plataformas de avalia\u00e7\u00e3o, o Birdeye oferece uma vis\u00e3o geral da reputa\u00e7\u00e3o de uma empresa on-line na pesquisa do Google.<\/li>\n\n\n\n<li>Ele ajuda voc\u00ea a gerenciar sua reputa\u00e7\u00e3o nos principais diret\u00f3rios on-line.<\/li>\n\n\n\n<li>Os recursos que fazem a Birdeye se destacar incluem pesquisas, bate-papo na Web e um algoritmo de percep\u00e7\u00e3o do cliente baseado em avalia\u00e7\u00f5es.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de listagens<\/li>\n\n\n\n<li>Gerenciamento de avalia\u00e7\u00f5es on-line<\/li>\n\n\n\n<li>Intera\u00e7\u00f5es diretas com o cliente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dd6dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dd6dd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"572\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_birdeye.jpg\" alt=\"Painel de controle Birdeye \" class=\"wp-image-165326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_birdeye.jpg 1001w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_birdeye-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_birdeye-248x142.jpg 248w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Birdeye<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"podium\"><strong>06 P\u00f3dio<\/strong><\/h3>\n\n\n\n<p>Outra ferramenta de gerenciamento de reputa\u00e7\u00e3o que vale a pena \u00e9 o Podium.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Semelhante ao BirdEye, o Podium concentra-se em gerenciar e melhorar a satisfa\u00e7\u00e3o do cliente em v\u00e1rios canais, como mensagens de texto, chamadas e m\u00eddias sociais.<\/li>\n\n\n\n<li>A ferramenta oferece respostas de avalia\u00e7\u00e3o impulsionadas por IA.<\/li>\n\n\n\n<li>A Podium automatiza o processo de envio de convites e lembretes para coletar avalia\u00e7\u00f5es e re\u00fane todas as opini\u00f5es de sites de avalia\u00e7\u00e3o on-line em um \u00fanico painel.<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revisar consolida\u00e7\u00e3o e relat\u00f3rios<\/li>\n\n\n\n<li>Aplicativo m\u00f3vel<\/li>\n\n\n\n<li>Respostas da revis\u00e3o de IA<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08ddbeb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08ddbeb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_podium.jpg\" alt=\"Painel de controle do Podium para software de reputa\u00e7\u00e3o\" class=\"wp-image-165327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_podium.jpg 1002w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_podium-300x212.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_podium-225x159.jpg 225w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do p\u00f3dio<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reputation-com\"><strong>07 Reputation.com<\/strong><\/h3>\n\n\n\n<p>O Reputation.com \u00e9 um software completo de gerenciamento de reputa\u00e7\u00e3o com solu\u00e7\u00f5es que tornam essa ferramenta algo maior do que um gerenciador de reputa\u00e7\u00e3o comum.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A ferramenta ajuda a entender o sentimento do consumidor e a analisar avalia\u00e7\u00f5es, m\u00eddias sociais e pesquisas. Tudo isso para realizar uma an\u00e1lise de sentimento mais detalhada.<\/li>\n\n\n\n<li>O Reputation.com inclui recursos de listagem de empresas que permitem publicar, monitorar e otimizar sua presen\u00e7a e desempenho em v\u00e1rias plataformas.<\/li>\n\n\n\n<li>Ele pode ser muito \u00fatil para empresas locais.<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de gerenciamento de reputa\u00e7\u00e3o on-line<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/li>\n\n\n\n<li>Listagens de empresas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08de0ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08de0ee\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_reputation.com_-1140x564.jpg\" alt=\"Painel de controle do reputation.com\" class=\"wp-image-165328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reputation.com_-1140x564.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reputation.com_-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reputation.com_-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reputation.com_.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Reputation.com<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o melhor software de gerenciamento de reputa\u00e7\u00e3o!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"yext\"><strong>08 Yext<\/strong><\/h3>\n\n\n\n<p>O Yext \u00e9 uma ferramenta de gerenciamento de dados para rastrear as informa\u00e7\u00f5es relacionadas ao local de sua empresa em v\u00e1rios diret\u00f3rios comerciais.<\/p>\n\n\n\n<p>A ferramenta ajuda voc\u00ea a gerenciar a presen\u00e7a on-line da sua marca e as listagens em que sua empresa est\u00e1 presente (e a encontrar novas listagens, se necess\u00e1rio).<\/p>\n\n\n\n<p>O Yext \u00e9 uma ferramenta muito \u00fatil para garantir que as informa\u00e7\u00f5es sobre sua empresa sejam consistentes e precisas em todos os lugares, facilitando que novos clientes o encontrem.<\/p>\n\n\n\n<p>Todos os itens acima apoiam indiretamente a reputa\u00e7\u00e3o de sua empresa, proporcionando uma experi\u00eancia on-line confi\u00e1vel.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de listagens locais<\/li>\n\n\n\n<li>Gerenciamento de avalia\u00e7\u00f5es on-line<\/li>\n\n\n\n<li>Uma plataforma centralizada para feedback do cliente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08de871&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08de871\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"511\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_yext.jpg\" alt=\"Software de reputa\u00e7\u00e3o da marca no painel do Yext\" class=\"wp-image-165329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_yext.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_yext-300x153.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_yext-248x127.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Yext<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"g2\"><strong>09 G2<\/strong><\/h3>\n\n\n\n<p>O G2 n\u00e3o \u00e9 exatamente um software de gerenciamento de reputa\u00e7\u00e3o on-line, mas acho que ele \u00e9 t\u00e3o importante para seu reconhecimento digital que decidi inclu\u00ed-lo nesta lista.<\/p>\n\n\n\n<p>Em resumo, <strong>O G2 \u00e9 uma plataforma de an\u00e1lise de software e um mercado em que os usu\u00e1rios podem descobrir, comparar e compartilhar feedback sobre v\u00e1rias ferramentas e produtos digitais.<\/strong><\/p>\n\n\n\n<p>A plataforma lista quase 20.000 <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-saas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas SaaS<\/a> em centenas de categorias. <strong>Quanto mais alta for a sua posi\u00e7\u00e3o na respectiva categoria no G2, maior ser\u00e1 a visibilidade e a credibilidade do seu software entre os usu\u00e1rios e clientes em potencial.<\/strong><\/p>\n\n\n\n<p>Na pr\u00e1tica, as classifica\u00e7\u00f5es elevadas do G2 geram confian\u00e7a e influenciam as decis\u00f5es de compra, pois os compradores geralmente confiam nas avalia\u00e7\u00f5es dos colegas para avaliar a qualidade e a efic\u00e1cia de um produto.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coment\u00e1rios e avalia\u00e7\u00f5es de usu\u00e1rios<\/li>\n\n\n\n<li>Revisar a resposta e o envolvimento<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre o feedback do cliente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08ded72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08ded72\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"754\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2-1140x754.jpg\" alt=\"software de gerenciamento de reputa\u00e7\u00e3o g2\" class=\"wp-image-167101\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2-1140x754.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2-240x159.jpg 240w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/reputation_management_software_g2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do G2<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\"><strong>10 Sprout Social<\/strong><\/h3>\n\n\n\n<p>O Sprout Social \u00e9 outro <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de monitoramento de m\u00eddia social\">ferramenta de monitoramento de m\u00eddia social<\/a> que voc\u00ea pode usar para gerenciar sua reputa\u00e7\u00e3o on-line.<\/p>\n\n\n\n<p>Embora o Sprout Social n\u00e3o ofere\u00e7a uma solu\u00e7\u00e3o espec\u00edfica de gerenciamento de reputa\u00e7\u00e3o, ele fornece recursos que podem ajudar as empresas a monitorar sua reputa\u00e7\u00e3o on-line e responder aos coment\u00e1rios dos clientes.<\/p>\n\n\n\n<p><strong>Ou seja, a ferramenta inclui an\u00e1lise de sentimentos, relat\u00f3rios, gerenciamento de avalia\u00e7\u00f5es e outros recursos para ajud\u00e1-lo a cuidar de sua reputa\u00e7\u00e3o.&nbsp;<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, o Sprout Social oferece uma boa sele\u00e7\u00e3o de recursos relacionados \u00e0 sua presen\u00e7a na m\u00eddia social e<a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> reconhecimento da marca<\/a>.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de revis\u00e3o<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Respostas na plataforma ao feedback<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08df265&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08df265\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_sprout_social-1140x709.jpg\" alt=\"Painel de controle do Sprout Social\" class=\"wp-image-165330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_sprout_social-1140x709.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_sprout_social-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_sprout_social-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Sprout Social<\/figcaption><\/figure>\n\n\n\n<p>Verificar: <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-sproutsocial\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alternativa do Sprout Social<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\"><strong>11 Hootsuite<\/strong><\/h3>\n\n\n\n<p>O Hootsuite \u00e9 uma plataforma completa de gerenciamento de m\u00eddias sociais que combina cria\u00e7\u00e3o de conte\u00fado, agendamento, recursos anal\u00edticos e <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gest\u00e3o da reputa\u00e7\u00e3o da marca.<\/a><\/p>\n\n\n\n<p>A ferramenta rastreia o sentimento da marca, permitindo que voc\u00ea detecte o tom das conversas sobre sua marca. Tamb\u00e9m \u00e9 uma \u00f3tima maneira de monitorar seus produtos e campanhas.<\/p>\n\n\n\n<p>Al\u00e9m disso, a Hootsuite ajuda a monitorar os canais de m\u00eddia social em busca de mentions e feedback, permitindo respostas oportunas \u00e0s intera\u00e7\u00f5es com os clientes e gerenciamento proativo da reputa\u00e7\u00e3o on-line da sua marca.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento da marca em tempo real<\/li>\n\n\n\n<li>Avalia\u00e7\u00f5es on-line do rastreamento dos principais sites de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08df779&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08df779\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_hootsuite.jpg\" alt=\"software de gerenciamento da reputa\u00e7\u00e3o da marca hootsuite\" class=\"wp-image-165331\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_hootsuite.jpg 960w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_hootsuite-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_hootsuite-248x140.jpg 248w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Hootsuite<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandyourself\">12 BrandYourself<\/h3>\n\n\n\n<p>O BrandYourself \u00e9 uma ferramenta para gerenciar sua reputa\u00e7\u00e3o pessoal on-line. Ela permite rastrear e analisar resultados de pesquisa, atividades de m\u00eddia social e sites de avalia\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m do simples monitoramento, o BrandYourself oferece orienta\u00e7\u00e3o personalizada para melhorar sua presen\u00e7a on-line. <\/p>\n\n\n\n<p>Isso inclui um perfil on-line s\u00f3lido, otimizando seu <a href=\"https:\/\/brand24.com\/blog\/pt\/criar-presenca-na-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"presen\u00e7a na m\u00eddia social\">presen\u00e7a na m\u00eddia social<\/a>e at\u00e9 mesmo abordar resultados de pesquisa negativos.<\/p>\n\n\n\n<p>Por fim, o BrandYourself permite que voc\u00ea controle a sua apar\u00eancia on-line e cause uma primeira impress\u00e3o positiva.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento da reputa\u00e7\u00e3o da marca<\/li>\n\n\n\n<li>An\u00e1lise de reputa\u00e7\u00e3o<\/li>\n\n\n\n<li>Constru\u00e7\u00e3o de perfil<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08dfca5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08dfca5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"735\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_brand_yourself-1140x735.jpg\" alt=\"pontua\u00e7\u00e3o de reputa\u00e7\u00e3o brandyourself\" class=\"wp-image-165332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand_yourself-1140x735.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand_yourself-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand_yourself-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_brand_yourself.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da BrandYourself<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"digimind\"><strong>13 Onclusive Social (anteriormente<\/strong> <strong>Digimind<\/strong>)<\/h3>\n\n\n\n<p>A Onclusive Social (anteriormente Digimind) \u00e9 uma <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia social \">monitoramento de m\u00eddia social <\/a>e ferramenta anal\u00edtica que fornece \u00e0s empresas insights sobre sua reputa\u00e7\u00e3o on-line, entre outras coisas.<\/p>\n\n\n\n<p>Com o Onclusive Social, as empresas podem monitorar e acompanhar os mentions da marca em plataformas de m\u00eddia social, sites de not\u00edcias, blogs e outras fontes on-line em tempo real.<\/p>\n\n\n\n<p>A ferramenta fornece an\u00e1lise de sentimentos, o que permite que as empresas acompanhem o tom das conversas sobre sua marca e identifiquem poss\u00edveis problemas antes que eles se tornem crises.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Escuta social\">Escuta social<\/a><\/li>\n\n\n\n<li>Oportunidades de colabora\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08e0172&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08e0172\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"533\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_digimind.jpg\" alt=\"Painel de controle da Digimind\" class=\"wp-image-165333\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_digimind.jpg 912w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_digimind-300x175.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_digimind-248x145.jpg 248w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle social inclusivo<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reviewtrackers\">14 ReviewTrackers<\/h3>\n\n\n\n<p>O ReviewTrackers \u00e9 uma ferramenta de gerenciamento de reputa\u00e7\u00e3o que permite monitorar as avalia\u00e7\u00f5es em sites como Google, Yelp e Facebook. Voc\u00ea pode responder \u00e0s avalia\u00e7\u00f5es do Facebook e do Google diretamente do aplicativo.<\/p>\n\n\n\n<p>Por meio do monitoramento de avalia\u00e7\u00f5es e plataformas de m\u00eddia social, a ferramenta permite que voc\u00ea obtenha mais avalia\u00e7\u00f5es positivas e melhore o envolvimento do cliente.<\/p>\n\n\n\n<p>Al\u00e9m disso, o ReviewTrackers fornece insights mais profundos sobre o sentimento do cliente, ajudando-o a tomar decis\u00f5es informadas para aprimorar sua reputa\u00e7\u00e3o on-line.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios de feedback do cliente<\/li>\n\n\n\n<li>Revisar ferramentas de resposta<\/li>\n\n\n\n<li>Caixa de entrada centralizada<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08e0644&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08e0644\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_reviewtrackers.jpg\" alt=\"Painel de controle do ReviewTrackers \" class=\"wp-image-165334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reviewtrackers.jpg 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reviewtrackers-300x133.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_reviewtrackers-248x110.jpg 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do ReviewTrackers<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Seus inimigos nunca dormem! Proteja-se agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"partoo\">15 Partoo<\/h3>\n\n\n\n<p>O Partoo \u00e9 uma ferramenta projetada para ajudar as empresas a melhorar suas <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"presen\u00e7a on-line\">presen\u00e7a on-line<\/a> e engajamento do cliente.<\/p>\n\n\n\n<p>Ele oferece recursos como gerenciamento de listagens on-line, otimiza\u00e7\u00e3o de localizadores de lojas e coleta e gerenciamento de avalia\u00e7\u00f5es de clientes.<\/p>\n\n\n\n<p>A plataforma tem como objetivo fornecer informa\u00e7\u00f5es consistentes e precisas sobre sua marca em v\u00e1rias plataformas on-line e melhorar suas posi\u00e7\u00f5es nos mecanismos de pesquisa e a visibilidade da marca.<\/p>\n\n\n\n<p>O Partoo tamb\u00e9m oferece ferramentas para monitorar e responder ao feedback dos clientes.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de presen\u00e7a<\/li>\n\n\n\n<li>Gerenciamento de revis\u00e3o<\/li>\n\n\n\n<li>Caixa de entrada e mensagens centralizadas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08e0e01&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08e0e01\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/reputation_management_software_partoo-1140x618.jpg\" alt=\"reputa\u00e7\u00e3o do painel de controle do partoo\" class=\"wp-image-165336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_partoo-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_partoo-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_partoo-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/reputation_management_software_partoo.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Partoo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Warren Buffet disse uma vez: \"S\u00e3o necess\u00e1rios 20 anos para construir uma reputa\u00e7\u00e3o e cinco minutos para arruin\u00e1-la. Se voc\u00ea pensar nisso, far\u00e1 as coisas de forma diferente\".<\/p>\n\n\n\n<p>Essa s\u00e1bia declara\u00e7\u00e3o de um lend\u00e1rio investidor ressalta a import\u00e2ncia do gerenciamento proativo da reputa\u00e7\u00e3o. Especialmente na era digital de hoje, quando todas as informa\u00e7\u00f5es viajam na velocidade da luz.<\/p>\n\n\n\n<p>Certo, nenhuma ferramenta pode proteg\u00ea-lo completamente contra danos \u00e0 reputa\u00e7\u00e3o. Isso \u00e9 simplesmente imposs\u00edvel.<\/p>\n\n\n\n<p>No entanto, o uso do software certo de reputa\u00e7\u00e3o de marca pode fazer uma enorme diferen\u00e7a na forma como sua marca \u00e9 percebida e na rapidez com que voc\u00ea pode se recuperar em caso de eventos negativos.<\/p>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - leia o <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/global66\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estudo de caso<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05d08e1282&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05d08e1282\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/09\/Case_Study_Global66.png\" alt=\"Depoimento de Mar\u00eda Camila Segura Matiz sobre o Brand24.\" class=\"wp-image-170326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/09\/Case_Study_Global66.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/09\/Case_Study_Global66-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/09\/Case_Study_Global66-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/09\/Case_Study_Global66-248x137.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As pessoas compartilham seus coment\u00e1rios em muitos lugares. Portanto, voc\u00ea deve escolher um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de gerenciamento de reputa\u00e7\u00e3o<\/a> que monitora o maior n\u00famero poss\u00edvel de plataformas sociais e n\u00e3o sociais.<\/li>\n\n\n\n<li>A an\u00e1lise de sentimento permite que voc\u00ea entenda como o p\u00fablico se sente em rela\u00e7\u00e3o \u00e0 sua marca e ajuste sua estrat\u00e9gia de comunica\u00e7\u00e3o.<\/li>\n\n\n\n<li>As ferramentas de gerenciamento da reputa\u00e7\u00e3o s\u00e3o poderosas, mas funcionam melhor quando integradas a uma estrat\u00e9gia clara e proativa.<\/li>\n<\/ul>\n\n\n\n<p>Deseja gerenciar sua reputa\u00e7\u00e3o on-line de forma eficaz? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\">Experimente o Brand24 - a melhor ferramenta de gerenciamento de reputa\u00e7\u00e3o da Gal\u00e1xia!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Perguntas frequentes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quais s\u00e3o os recursos mais importantes de um excelente software de gerenciamento de reputa\u00e7\u00e3o?<\/strong><\/h3>\n\n\n\n<p>Existem in\u00fameras ferramentas de gerenciamento de reputa\u00e7\u00e3o no mercado. Algumas de suas funcionalidades se sobrep\u00f5em, enquanto outras n\u00e3o.<\/p>\n\n\n\n<p>Vamos resumir os recursos mais importantes aos quais voc\u00ea deve prestar aten\u00e7\u00e3o ao escolher a ferramenta certa para gerenciar sua reputa\u00e7\u00e3o on-line:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento de v\u00e1rias fontes (as melhores ferramentas podem monitorar m\u00eddias sociais, plataformas de avalia\u00e7\u00e3o e outras fontes n\u00e3o sociais)<\/li>\n\n\n\n<li>Monitoramento da marca em tempo real<\/li>\n\n\n\n<li>Volume e alcance dos mentions da marca<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Vis\u00e3o geral r\u00e1pida de sua reputa\u00e7\u00e3o (ou seja, pontua\u00e7\u00e3o de reputa\u00e7\u00e3o)<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>Alertas<\/li>\n\n\n\n<li>Relat\u00f3rios avan\u00e7ados e percep\u00e7\u00f5es acion\u00e1veis<\/li>\n\n\n\n<li>Respostas incorporadas ao feedback<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>O que priorizar ao usar um software de gerenciamento de reputa\u00e7\u00e3o on-line?<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitorar o nome de sua empresa ou produto \u00e9 uma \u00f3tima ideia. Mas <strong>Monitorar as palavras-chave do seu nicho e os concorrentes \u00e9 ainda melhor<\/strong>!<\/li>\n\n\n\n<li><strong>N\u00e3o ignore o feedback negativo<\/strong>. \u00c9 claro que estou falando de cr\u00edticas razo\u00e1veis, n\u00e3o de \u00f3dio injustificado. Trate-as como uma oportunidade de aprimoramento. Al\u00e9m disso, coment\u00e1rios negativos n\u00e3o respondidos podem aumentar rapidamente. Evite isso!<\/li>\n\n\n\n<li>Ao responder \u00e0s cr\u00edticas, <strong>priorizar a compreens\u00e3o e o desejo genu\u00edno de resolver o problema<\/strong>. As pessoas apreciam isso!<\/li>\n\n\n\n<li>Embora seja essencial lidar com o feedback negativo, \u00e9 igualmente importante <strong>reconhecer e se envolver com o feedback positivo<\/strong>. Isso criar\u00e1 relacionamentos positivos e incentivar\u00e1 a defesa da marca.<\/li>\n\n\n\n<li>As pessoas compartilham seus coment\u00e1rios em qualquer lugar. <strong>Monitorar apenas as plataformas de avalia\u00e7\u00e3o n\u00e3o \u00e9 suficiente<\/strong>. Voc\u00ea precisa acompanhar as m\u00eddias sociais, os sites de not\u00edcias, os blogs, etc. Quanto mais fontes, melhor!<\/li>\n\n\n\n<li>Usar a ferramenta certa de gerenciamento de reputa\u00e7\u00e3o \u00e9 uma excelente solu\u00e7\u00e3o, mas \u00e9 apenas um meio para atingir um fim. Voc\u00ea precisa de um <strong>estrat\u00e9gia clara<\/strong> para lidar com diferentes tipos de feedback e situa\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore sua reputa\u00e7\u00e3o!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=11\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A reputa\u00e7\u00e3o \u00e9 absolutamente crucial para o sucesso de sua marca. Descubra as 17 melhores ferramentas de gerenciamento de reputa\u00e7\u00e3o e escolha sabiamente para melhorar sua presen\u00e7a on-line!<\/p>","protected":false},"author":74,"featured_media":149843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[1045,1036,1035,3708,49,1519],"class_list":["post-122265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image","tag-manage-online-reputation","tag-manage-your-online-reputation","tag-online-reputation-management","tag-online-reputation-management-software","tag-reputation-crisis-management","tag-reputation-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/122265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=122265"}],"version-history":[{"count":160,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/122265\/revisions"}],"predecessor-version":[{"id":179686,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/122265\/revisions\/179686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/149843"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=122265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=122265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=122265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}