{"id":127380,"date":"2025-11-28T08:19:00","date_gmt":"2025-11-28T07:19:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=127380"},"modified":"2026-09-18T15:00:42","modified_gmt":"2026-09-18T13:00:42","slug":"ferramentas-de-monitoramento-da-reputacao-da-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brand-reputation-monitoring-tools\/","title":{"rendered":"As 10 melhores ferramentas de monitoramento da reputa\u00e7\u00e3o da marca para 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Voc\u00ea sabia que 93% dos consumidores leem avalia\u00e7\u00f5es online antes de comprar e que 94% afirmam que uma avalia\u00e7\u00e3o negativa j\u00e1 os fez evitar uma empresa? \u00c9 seguro dizer que a reputa\u00e7\u00e3o da sua marca pode falar bastante por voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essas conversas est\u00e3o espalhadas por toda a internet, em canais que voc\u00ea talvez nem esteja assistindo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos mudar isso. Reuni as melhores ferramentas de monitoramento da reputa\u00e7\u00e3o da marca para ajudar voc\u00ea a acompanhar as conversas que moldam a sua marca.<\/p>\n\n\n\n<h2 id=\"best-brand-reputation-monitoring-tools\" class=\"wp-block-heading\">As 10 principais ferramentas de monitoramento da reputa\u00e7\u00e3o da marca<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pre\u00e7o inicial                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/brand24_logo-e1785152016604.png\" class=\"attachment-full size-full\" alt=\"Logotipo brand24\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de reputa\u00e7\u00e3o em diversos canais, an\u00e1lise de sentimento e detec\u00e7\u00e3o precoce de crises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $199\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/google_alerts_logo-e1789733286638.png\" class=\"attachment-full size-full\" alt=\"Logotipo google alerts\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Alertas do Google                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento b\u00e1sico de not\u00edcias e da web mention                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gr\u00e1tis                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GatherUp-logo.png\" class=\"attachment-full size-full\" alt=\"Logotipo da GatherUp\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GatherUp-logo.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GatherUp-logo-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                        GatherUp                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Coleta de avalia\u00e7\u00f5es, gest\u00e3o de coment\u00e1rios dos clientes e acompanhamento da reputa\u00e7\u00e3o em todas as unidades                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Broadly-logo.jpg\" class=\"attachment-full size-full\" alt=\"Logotipo da Broadly\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Broadly-logo.jpg 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Broadly-logo-12x12.jpg 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/broadly.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Em geral                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gerenciamento de avalia\u00e7\u00f5es, comunica\u00e7\u00e3o com os clientes e melhoria da reputa\u00e7\u00e3o online local                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $799\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/brandwatch_logo-e1784022036574.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Brandwatch\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brandwatch                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Enterprise social listening, intelig\u00eancia de consumo e an\u00e1lise de reputa\u00e7\u00e3o de longo prazo                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mediante solicita\u00e7\u00e3o                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ReviewTrackers-logo.png\" class=\"attachment-full size-full\" alt=\"Logotipo do ReviewTrackers\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ReviewTrackers-logo.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ReviewTrackers-logo-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.reviewtrackers.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Rastreadores de Avalia\u00e7\u00f5es                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Centraliza\u00e7\u00e3o das avalia\u00e7\u00f5es, identifica\u00e7\u00e3o de temas recorrentes nos coment\u00e1rios e an\u00e1lise comparativa com a concorr\u00eancia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $89\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatmeter-logo.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Chatmeter\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatmeter-logo.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatmeter-logo-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.chatmeter.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Chatmeter                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de avalia\u00e7\u00f5es, listagens, desempenho em buscas locais e riscos \u00e0 reputa\u00e7\u00e3o em todas as unidades                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mediante solicita\u00e7\u00e3o                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Birdeye-logo.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Birdeye\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Birdeye-logo.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Birdeye-logo-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/birdeye.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Olho de p\u00e1ssaro                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Gerenciamento de avalia\u00e7\u00f5es, listagens, reputa\u00e7\u00e3o nas redes sociais e visibilidade nas buscas com IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mediante solicita\u00e7\u00e3o                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GradeUs-logo.png\" class=\"attachment-full size-full\" alt=\"Logotipo da GradeUs\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GradeUs-logo.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/GradeUs-logo-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.grade.us\/home\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Grade.us                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Automa\u00e7\u00e3o de solicita\u00e7\u00f5es de avalia\u00e7\u00f5es, monitoramento de avalia\u00e7\u00f5es e relat\u00f3rios de reputa\u00e7\u00e3o em marca branca                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/agorapulse_logo-e1787318905749.png\" class=\"attachment-full size-full\" alt=\"logotipo da agorapulse\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Agorapulse                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de redes sociais, gest\u00e3o de comunidades e acompanhamento da reputa\u00e7\u00e3o nas redes sociais                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $79\/usu\u00e1rio\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o faltam ferramentas que prometem monitorar sua reputa\u00e7\u00e3o. O problema \u00e9 que, para cada uma delas, isso pode significar coisas muito diferentes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas se baseiam em avalia\u00e7\u00f5es, outras se concentram em conversas nas redes sociais e outras ainda abrangem um leque muito mais amplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensando nisso, estas s\u00e3o as ferramentas que ajudam a monitorar a reputa\u00e7\u00e3o da marca nos principais canais: redes sociais, sites de avalia\u00e7\u00f5es, not\u00edcias, f\u00f3runs, podcasts, plataformas de v\u00eddeo e respostas geradas por IA.<\/p>\n\n\n<style>.acf-research-methodology{border:1px solid #ff8c00;border-radius:1.25rem;padding:25px 20px;background-color:rgba(0,0,0,0)}@media(min-width: 768px){.acf-research-methodology{padding:35px 44px}}.acf-research-methodology__header{display:flex;align-items:center;gap:22px;margin-bottom:15px}.acf-research-methodology__icon{color:#ff8c00;display:flex;align-items:center;justify-content:center;flex-shrink:0}.acf-research-methodology__icon svg{width:21px;height:21px}.acf-research-methodology__heading{font-weight:700;font-size:18px;line-height:1.5;margin:0;display:block}.acf-research-methodology__content{color:#22272a;margin:0;line-height:1.75rem}.acf-research-methodology__content p{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.acf-research-methodology__content p{font-size:18px;line-height:30px}}<\/style><div class=\"acf-research-methodology\">\n\t<div class=\"acf-research-methodology__header\">\n\t\t<span class=\"acf-research-methodology__icon\" aria-hidden=\"true\">\n\t\t\t<svg width=\"21\" height=\"21\" viewbox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.49485 2.49604C5.1818 2.49604 2.49604 5.1818 2.49604 8.49485C2.49604 11.8079 5.1818 14.4937 8.49485 14.4937C11.8079 14.4937 14.4937 11.8079 14.4937 8.49485C14.4937 5.1818 11.8079 2.49604 8.49485 2.49604ZM0 8.49485C0 3.80327 3.80327 0 8.49485 0C13.1864 0 16.9897 3.80327 16.9897 8.49485C16.9897 10.3905 16.3688 12.141 15.3193 13.5543L20.6345 18.8695C21.1218 19.3569 21.1218 20.1471 20.6345 20.6345C20.1471 21.1218 19.3569 21.1218 18.8695 20.6345L13.5543 15.3193C12.141 16.3688 10.3905 16.9897 8.49485 16.9897C3.80327 16.9897 0 13.1864 0 8.49485Z\" fill=\"#FF8C00\" \/>\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\t\t<strong class=\"acf-research-methodology__heading\">Por que voc\u00ea pode confiar nas minhas recomenda\u00e7\u00f5es?<\/strong>\n\t<\/div>\n\t\t\t<div class=\"acf-research-methodology__content\"><p><span style=\"font-weight: 400\">Trabalho diariamente com dados de monitoramento de marcas, por isso sei quais recursos s\u00e3o absolutamente essenciais e quais voc\u00ea provavelmente pode dispensar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para elaborar esta lista, analisei a abrang\u00eancia de cada ferramenta, os recursos espec\u00edficos relacionados \u00e0 reputa\u00e7\u00e3o, os alertas, o monitoramento de avalia\u00e7\u00f5es, os pre\u00e7os e as limita\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Testei as ferramentas na pr\u00e1tica sempre que poss\u00edvel, utilizando contas j\u00e1 existentes ou vers\u00f5es de teste gratuitas. Tamb\u00e9m verifiquei os principais detalhes e as avalia\u00e7\u00f5es dos usu\u00e1rios no G2 e no Capterra, em vez de me basear apenas nas p\u00e1ginas dos produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E sim, eu trabalho na Brand24, ent\u00e3o, naturalmente, conhe\u00e7o nossa ferramenta melhor do que as outras aqui. Tive isso em mente o tempo todo, avaliei-a pelos mesmos crit\u00e9rios que as demais e tamb\u00e9m apontei os pontos em que ela poderia melhorar.<\/span><\/p>\n<\/div>\n\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos conhecer as melhores ferramentas de gerenciamento de reputa\u00e7\u00e3o online.<\/p>\n\n\n\n<h3 id=\"id1\" class=\"wp-block-heading\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 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14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">359<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 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0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">255<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $199 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 \u00e9 uma ferramenta de monitoramento de m\u00eddia baseada em IA que acompanha as conversas sobre marcas em<strong> redes sociais, sites de avalia\u00e7\u00f5es, not\u00edcias, blogs, f\u00f3runs, podcasts, boletins informativos e respostas geradas por IA<\/strong>. Isso lhe d\u00e1 uma vis\u00e3o bastante ampla do que est\u00e1 sendo dito na internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o monitoramento di\u00e1rio da reputa\u00e7\u00e3o, gosto da facilidade com que \u00e9 poss\u00edvel restringir a visualiza\u00e7\u00e3o. \u00c9 poss\u00edvel filtrar o mentions por crit\u00e9rios como fonte, sentimento, alcance ou dom\u00ednio, assim voc\u00ea n\u00e3o fica preso a ter que percorrer tudo o que a ferramenta coleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E voc\u00ea n\u00e3o precisa ficar de olho no painel o dia inteiro para acompanhar novas avalia\u00e7\u00f5es ou picos repentinos no mentions. Os alertas sinalizam as informa\u00e7\u00f5es importantes para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 tamb\u00e9m monitora a visibilidade em <strong>Vis\u00e3o geral do ChatGPT, Gemini, Perplexity, Claude e Google AI<\/strong>, para que voc\u00ea tamb\u00e9m possa ver como sua empresa est\u00e1 sendo representada nas respostas geradas por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Brand24?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gosto do fato de ele n\u00e3o limitar voc\u00ea a um fluxo de trabalho voltado apenas para avalia\u00e7\u00f5es ou apenas para redes sociais. Todos sabemos que um t\u00f3pico no Reddit ou uma mat\u00e9ria de not\u00edcias pode abalar a reputa\u00e7\u00e3o de uma marca tanto quanto uma avalia\u00e7\u00e3o de uma estrela, se n\u00e3o mais. O Brand24 ajuda voc\u00ea a identificar isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Funciona como um sistema de alerta antecipado<\/strong>. Voc\u00ea n\u00e3o precisa contar com algu\u00e9m para detectar manualmente um pico repentino negativo ou um mention de alto alcance antes que a situa\u00e7\u00e3o comece a piorar cada vez mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nesse contexto, tr\u00eas caracter\u00edsticas se destacam<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Monitoramento multicanal<\/strong> \u2013 Acompanhe as men\u00e7\u00f5es de mentions nas redes sociais, not\u00edcias, blogs, f\u00f3runs, avalia\u00e7\u00f5es, podcasts, boletins informativos e respostas geradas por IA sem precisar usar v\u00e1rias ferramentas ao mesmo tempo.<\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimento e de temas<\/strong> \u2013 Verifique se as conversas s\u00e3o positivas, negativas ou neutras e, em seguida, analise os temas que realmente as impulsionam. Isso \u00e9 muito mais \u00fatil do que apenas uma contagem de mention por si s\u00f3.<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o de anomalias e insights de IA<\/strong> \u2013 Identifique picos incomuns nos valores de mentions ou no alcance e, em seguida, obtenha um resumo das tend\u00eancias e dos eventos por tr\u00e1s dessa varia\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb10e13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb10e13\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png\" alt=\"\" class=\"wp-image-183827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A mais ampla cobertura de fontes desta lista, incluindo monitoramento de chatbot de IA<\/li>\n\n\n\n<li>Conjunto de recursos de IA genuinamente profundo desenvolvido por uma equipe interna de P&amp;D<\/li>\n\n\n\n<li>Alertas em tempo real por e-mail, Slack ou no aplicativo<\/li>\n\n\n\n<li>Relat\u00f3rios export\u00e1veis em PDF, Excel, PowerPoint e links on-line compartilh\u00e1veis<\/li>\n\n\n\n<li>Integra\u00e7\u00f5es f\u00e1ceis com o Slack, o Google Sheets e muito mais<\/li>\n\n\n\n<li>Excelente rela\u00e7\u00e3o custo-benef\u00edcio em compara\u00e7\u00e3o com as alternativas empresariais<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u26a0\ufe0f <strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 acesso a dados hist\u00f3ricos; o monitoramento come\u00e7a a partir da cria\u00e7\u00e3o do projeto<\/li>\n\n\n\n<li>O plano Individual de n\u00edvel b\u00e1sico tem atrasos de atualiza\u00e7\u00e3o de 12 horas e palavras-chave limitadas<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> A ferramenta mais vers\u00e1til desta lista. Ideal para ag\u00eancias, empresas de m\u00e9dio porte e grandes corpora\u00e7\u00f5es que precisam monitorar a reputa\u00e7\u00e3o em v\u00e1rios canais, em vez de se concentrarem principalmente nas avalia\u00e7\u00f5es.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s 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class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente uma ferramenta de monitoramento da reputa\u00e7\u00e3o da marca gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=246\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"id2\" class=\"wp-block-heading\"><strong>02 Alertas do Google<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"0 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 0%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>F<span style=\"font-weight: 400\">teste de r\u00e9<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>Gr\u00e1tis<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Alerts \u00e9 o que h\u00e1 de mais simples em termos de monitoramento de reputa\u00e7\u00e3o. <strong>Escolha uma palavra-chave, insira seu e-mail e o Google ir\u00e1 notific\u00e1-lo assim que encontrar um novo resultado correspondente na web<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu consideraria isso um ponto de partida bem b\u00e1sico. \u00c9 totalmente gratuito e abrange apenas conte\u00fado p\u00fablico da web, deixando de fora redes sociais, f\u00f3runs, sites de avalia\u00e7\u00f5es e qualquer coisa que exija login.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m n\u00e3o h\u00e1 an\u00e1lise de sentimentos, nem painel de controle, nem filtragem, nem an\u00e1lises.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso de palavras-chave populares, os alertas podem se tornar muito repetitivos e f\u00e1ceis de ignorar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense nisso como um <strong>detector de fuma\u00e7a sem dados sobre a localiza\u00e7\u00e3o do inc\u00eandio<\/strong>: \u00e9 melhor do que nada, mas voc\u00ea vai deixar isso para tr\u00e1s rapidinho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Google Alerts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele n\u00e3o oferece an\u00e1lise de sentimentos, pain\u00e9is de controle nem relat\u00f3rios detalhados, mas faz bem uma coisa \u00fatil: permite que voc\u00ea fique de olho nos novos sites da Web mention sem gastar um centavo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seus principais destaques s\u00e3o<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Frequ\u00eancia de alertas personalizada<\/strong> \u2013 Escolha entre em tempo real, uma vez por dia ou uma vez por semana. Simples, mas \u00fatil.<\/li>\n\n\n\n<li><strong>Filtros de origem<\/strong> \u2013 Limite os alertas a not\u00edcias, blogs, p\u00e1ginas da web, v\u00eddeos, discuss\u00f5es, livros ou resultados financeiros.\u00a0<\/li>\n\n\n\n<li><strong>Segmenta\u00e7\u00e3o por idioma e regi\u00e3o<\/strong> \u2013 Filtre os resultados por idioma e pa\u00eds e escolha entre apenas as melhores correspond\u00eancias ou todos os resultados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb12a5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb12a5f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-1140x651.png\" alt=\"\" class=\"wp-image-183833\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-6-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o do Google Alerts para monitorar os novos mentions em linha<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Totalmente gratuito, sem necessidade de conta<\/li>\n\n\n\n<li>Tempo de configura\u00e7\u00e3o zero<\/li>\n\n\n\n<li>Linha de base \u00fatil para rastrear o nome da marca na Web aberta<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nenhuma cobertura de m\u00eddia social<\/li>\n\n\n\n<li>Notifica\u00e7\u00f5es atrasadas e muitas vezes incompletas<\/li>\n\n\n\n<li>Nenhuma an\u00e1lise de sentimento, filtragem ou an\u00e1lise<\/li>\n\n\n\n<li>Perde conte\u00fado por tr\u00e1s de logins (Reddit, f\u00f3runs, plataformas sociais)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> Um complemento gratuito \u00fatil para uma ferramenta de monitoramento adequada, mas n\u00e3o uma solu\u00e7\u00e3o aut\u00f4noma de monitoramento da reputa\u00e7\u00e3o da marca para qualquer marca s\u00e9ria.<\/p>\n\n\n\n<h3 id=\"id3\" class=\"wp-block-heading\"><strong>03 GatherUp<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 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<\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (50 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 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34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>Capterra (41 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $99 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O GatherUp \u00e9 um tipo de software de gerenciamento de reputa\u00e7\u00e3o online um pouco diferente dos dois mencionados anteriormente. Este \u00e9 especializado no gerenciamento de avalia\u00e7\u00f5es, uma parte essencial do gerenciamento de reputa\u00e7\u00e3o online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que eu gosto nisso \u00e9 que permite que voc\u00ea seja proativo. Voc\u00ea pode <strong>enviar solicita\u00e7\u00f5es personalizadas de avalia\u00e7\u00f5es aos clientes atuais<\/strong> em vez de ficar esperando que o feedback apare\u00e7a por conta pr\u00f3pria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que voc\u00ea n\u00e3o est\u00e1 apenas respondendo aos coment\u00e1rios depois que eles s\u00e3o postados. Voc\u00ea pode incentivar ativamente os clientes a deixarem avalia\u00e7\u00f5es em plataformas de terceiros, como o Facebook e o Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o GatherUp?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simples. Gosto do fato de n\u00e3o precisar ficar esperando as avalia\u00e7\u00f5es aparecerem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode solicitar feedback de forma proativa, identificar clientes insatisfeitos antes que os problemas cheguem \u00e0s avalia\u00e7\u00f5es p\u00fablicas e manter todo o processo em andamento por meio de e-mail, SMS, c\u00f3digos QR e pesquisas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Solicita\u00e7\u00f5es de revis\u00e3o automatizadas<\/strong> \u2013 Envie solicita\u00e7\u00f5es por e-mail e SMS ap\u00f3s uma intera\u00e7\u00e3o com o cliente, com c\u00f3digos QR e links personalizados para feedback como op\u00e7\u00f5es adicionais. \u00d3timo para transformar a coleta de avalia\u00e7\u00f5es em uma rotina.<\/li>\n\n\n\n<li><strong>Pesquisas de NPS e de feedback<\/strong> \u2013 Colete feedback direto dos clientes, al\u00e9m das avalia\u00e7\u00f5es p\u00fablicas, para que voc\u00ea possa identificar clientes insatisfeitos e entender o que est\u00e1 por tr\u00e1s da nota antes que tudo acabe no Google.<\/li>\n\n\n\n<li><strong>SmartReply e Smart Tags<\/strong> \u2013 Gerar respostas edit\u00e1veis a avalia\u00e7\u00f5es, levando em conta o tom do texto, e identificar automaticamente temas recorrentes nos coment\u00e1rios dos clientes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb143c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb143c0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"868\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-1140x868.png\" alt=\"\" class=\"wp-image-183836\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-1140x868.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-300x228.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-209x159.png 209w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7-90x69.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-7.png 1208w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do GatherUp que mostra o desempenho das avalia\u00e7\u00f5es, insights sobre o feedback dos clientes e as atividades de resposta<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fluxos de trabalho automatizados de solicita\u00e7\u00e3o de revis\u00e3o por e-mail, SMS e c\u00f3digo QR<\/li>\n\n\n\n<li>AI Smart Reply para respostas de revis\u00e3o mais r\u00e1pidas e consistentes<\/li>\n\n\n\n<li>Pesquisas de NPS e coleta de feedback prim\u00e1rio juntamente com avalia\u00e7\u00f5es de terceiros<\/li>\n\n\n\n<li>Gerenciamento de v\u00e1rios locais criado para ag\u00eancias<\/li>\n\n\n\n<li>Integra-se ao Salesforce, HubSpot, Mailchimp, Zapier e aos principais sistemas de PDV<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento de avalia\u00e7\u00f5es de terceiros limitado ao Google, Apple e Facebook (sem Yelp, Trustpilot, etc.)<\/li>\n\n\n\n<li>Os recursos de relat\u00f3rio s\u00e3o b\u00e1sicos em compara\u00e7\u00e3o com as ferramentas empresariais<\/li>\n\n\n\n<li>A interface pode parecer ultrapassada<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> Uma op\u00e7\u00e3o s\u00f3lida para empresas e ag\u00eancias de servi\u00e7os locais que desejam aumentar ativamente o volume de avalia\u00e7\u00f5es. Menos \u00fatil para marcas que precisam principalmente de amplo monitoramento social ou da Web.<\/p>\n\n\n\n<h3 id=\"id4\" class=\"wp-block-heading\"><strong>04 Em geral<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 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15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 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<\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>G2 (75 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 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8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 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              <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>Capterra (336 coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>$799 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Broadly \u00e9 uma plataforma de reputa\u00e7\u00e3o e engajamento do cliente voltada especificamente para empresas de servi\u00e7os locais: profissionais aut\u00f4nomos, sa\u00fade, automotivo e imobili\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu fluxo de trabalho principal \u00e9 bastante simples: <strong>enviar mensagens autom\u00e1ticas ap\u00f3s uma intera\u00e7\u00e3o com o cliente, solicitar feedback e incentivar os clientes satisfeitos a deixarem uma avalia\u00e7\u00e3o<\/strong> no Google, no Facebook, no TripAdvisor ou em outra plataforma que seja importante para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ela vem com uma caixa de entrada unificada, chat na web com intelig\u00eancia artificial e gerenciamento de redes sociais; portanto, h\u00e1 bastante funcionalidade reunida em uma \u00fanica ferramenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi a Broadly?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gosto do fato de que a ferramenta n\u00e3o se limita apenas a coletar feedback. Seus relat\u00f3rios ajudam a identificar temas recorrentes no que os clientes est\u00e3o dizendo, o que \u00e9 muito mais \u00fatil do que simplesmente ver o n\u00famero de avalia\u00e7\u00f5es aumentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que destaca a Broadly:<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Especialista em Reputa\u00e7\u00e3o em IA <\/strong>\u2013 Elabore e automatize respostas \u00e0s avalia\u00e7\u00f5es no Google e no Facebook, para que acompanhar os coment\u00e1rios exija menos trabalho manual.<\/li>\n\n\n\n<li><strong>Grade de pesquisa local<\/strong> \u2013 Veja como sua empresa se posiciona em diferentes \u00e1reas para as palavras-chave-alvo. Isso \u00e9 especialmente \u00fatil quando a reputa\u00e7\u00e3o e a visibilidade local andam de m\u00e3os dadas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb15cd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb15cd1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"744\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_broadly.jpg\" alt=\"Painel de controle geral\" class=\"wp-image-174130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_broadly.jpg 1124w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_broadly-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_broadly-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_broadly-240x159.jpg 240w\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Broadly apresenta um painel para monitorar as avalia\u00e7\u00f5es dos clientes e responder \u00e0s avalia\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A recepcionista de bate-papo com IA lida com consultas sobre o site, redes sociais e mensagens 24 horas por dia, 7 dias por semana<\/li>\n\n\n\n<li>Solicita\u00e7\u00f5es de revis\u00e3o automatizadas e sugest\u00f5es de resposta com tecnologia de IA<\/li>\n\n\n\n<li>O Citation Builder sincroniza listagens em centenas de diret\u00f3rios<\/li>\n\n\n\n<li>Relat\u00f3rios de SEO e ferramentas de classifica\u00e7\u00e3o de pesquisa local inclu\u00eddos<\/li>\n\n\n\n<li>Aplicativo m\u00f3vel para gerenciamento em qualquer lugar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sem teste gratuito; o pre\u00e7o est\u00e1 entre as op\u00e7\u00f5es mais caras para pequenas empresas<\/li>\n\n\n\n<li>A taxa de integra\u00e7\u00e3o exigida aumenta o custo inicial<\/li>\n\n\n\n<li>Menos adequado para SaaS, B2B ou grandes empresas<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> Uma solu\u00e7\u00e3o completa e atraente para empresas de servi\u00e7os locais que desejam combinar a gest\u00e3o de reputa\u00e7\u00e3o com a comunica\u00e7\u00e3o com o cliente baseada em IA. O pre\u00e7o reflete a amplitude do servi\u00e7o, mas pode ser alto para pequenas empresas com um \u00fanico ponto de atendimento.<\/p>\n\n\n\n<h3 id=\"id5\" class=\"wp-block-heading\"><strong>05 Brandwatch<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">1711<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 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15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 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0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>Capterra (255 coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 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     <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Mediante solicita\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Brandwatch \u00e9 a op\u00e7\u00e3o mais voltada para empresas desta lista, com forte \u00eanfase em <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\">monitoramento de m\u00eddia social<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua grande aposta para 2026 \u00e9 o Iris AI, um assistente sempre ativo que permite consultar dados de forma coloquial, gerar resumos e sinalizar riscos e tend\u00eancias emergentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Brandwatch tamb\u00e9m <strong>oferece suporte tanto \u00e0 an\u00e1lise de reputa\u00e7\u00e3o em tempo real quanto \u00e0 an\u00e1lise hist\u00f3rica<\/strong>, com segmenta\u00e7\u00e3o por sentimento, dados demogr\u00e1ficos e outros fatores \u2013 essenciais para definir estrat\u00e9gias de percep\u00e7\u00e3o p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, isso o torna mais adequado para pesquisas mais aprofundadas sobre reputa\u00e7\u00e3o e an\u00e1lises de tend\u00eancias de longo prazo do que para o simples acompanhamento di\u00e1rio do mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Brandwatch?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que mais me impressionou foi at\u00e9 que ponto \u2014 e com que profundidade \u2014 \u00e9 poss\u00edvel levar a an\u00e1lise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dados hist\u00f3ricos, pontua\u00e7\u00e3o de risco de reputa\u00e7\u00e3o, monitoramento visual e consultas altamente personaliz\u00e1veis tornam essa ferramenta uma op\u00e7\u00e3o especialmente indicada quando se deseja estudar como a percep\u00e7\u00e3o mudou ao longo do tempo ou analisar uma quest\u00e3o de reputa\u00e7\u00e3o sob diversos \u00e2ngulos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Pontua\u00e7\u00e3o do React<\/strong> \u2013 Classifica as conversas de acordo com o risco de reputa\u00e7\u00e3o e sinaliza conte\u00fados prejudiciais ou altamente emocionais como de risco baixo, m\u00e9dio ou alto.<\/li>\n\n\n\n<li><strong>Reconhecimento de imagens e logotipos<\/strong> \u2013 Identifica seu logotipo em imagens, mesmo quando ningu\u00e9m menciona o nome da marca na legenda. Uma grande vantagem para captar as conversas visuais que o monitoramento tradicional por palavras-chave deixa passar.<\/li>\n\n\n\n<li><strong>Consultas e pain\u00e9is personalizados<\/strong> \u2013 Crie pesquisas detalhadas e pain\u00e9is de controle sobre marcas, campanhas, concorrentes ou quest\u00f5es espec\u00edficas. H\u00e1 uma curva de aprendizado, mas a flexibilidade \u00e9 um dos principais motivos pelos quais o Brandwatch funciona t\u00e3o bem para pesquisas mais aprofundadas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb176a0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb176a0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-1140x760.png\" alt=\"\" class=\"wp-image-183840\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-1140x760.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-238x159.png 238w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8-90x60.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-8.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de an\u00e1lise de mercado da Brandwatch<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Iris AI para explora\u00e7\u00e3o de dados de conversa\u00e7\u00e3o e detec\u00e7\u00e3o de tend\u00eancias em tempo real<\/li>\n\n\n\n<li>React Score para pontua\u00e7\u00e3o de reputa\u00e7\u00e3o de marca integrada ao LLM<\/li>\n\n\n\n<li>Reconhecimento de imagem e v\u00eddeo para marcas visuais mentions<\/li>\n\n\n\n<li>Acesso a dados hist\u00f3ricos de bilh\u00f5es de conversas<\/li>\n\n\n\n<li>Cobertura ampliada, incluindo podcasts, Threads e TikTok<\/li>\n\n\n\n<li>Integra\u00e7\u00f5es com o Google Analytics, Salesforce e os principais CRMs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O pre\u00e7o \u00e9 somente para empresas e est\u00e1 entre os mais altos do mercado<\/li>\n\n\n\n<li>Curva de aprendizado acentuada; a integra\u00e7\u00e3o \u00e9 demorada<\/li>\n\n\n\n<li>A complexidade pode ser um exagero para equipes sem analistas dedicados<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> A op\u00e7\u00e3o mais avan\u00e7ada desta lista para grandes empresas que precisam de intelig\u00eancia profunda do consumidor, pontua\u00e7\u00e3o de reputa\u00e7\u00e3o orientada por IA e cobertura global. N\u00e3o \u00e9 adequada para PMEs.<\/p>\n\n\n\n<h3 id=\"id6\" class=\"wp-block-heading\"><strong>06 ReviewTrackers<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (161 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 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                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (172 coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $89 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O ReviewTrackers mant\u00e9m o foco bem definido: <strong>ele coleta avalia\u00e7\u00f5es de clientes de mais de 120 sites<\/strong>, incluindo Google, Facebook, TripAdvisor, Yelp e plataformas de setores espec\u00edficos, em um \u00fanico painel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As equipes tamb\u00e9m podem atribuir avalia\u00e7\u00f5es, definir alertas e acompanhar as taxas de resposta por localiza\u00e7\u00e3o. H\u00e1 tamb\u00e9m um aplicativo m\u00f3vel, o que \u00e9 \u00fatil caso a gest\u00e3o da reputa\u00e7\u00e3o n\u00e3o seja algo que voc\u00ea fa\u00e7a apenas na sua mesa de trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o ReviewTrackers?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mim, seu maior ponto forte \u00e9 a clareza operacional. \u00c9 poss\u00edvel reunir avalia\u00e7\u00f5es em um \u00fanico lugar, respond\u00ea-las, solicitar novas avalia\u00e7\u00f5es por e-mail ou SMS e usar a se\u00e7\u00e3o \u201cT\u00f3picos em Destaque\u201d para identificar temas recorrentes e padr\u00f5es de opini\u00e3o nos coment\u00e1rios dos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/strong> \u2013 Compare suas avalia\u00e7\u00f5es, o desempenho das avalia\u00e7\u00f5es e o feedback dos clientes com os dos concorrentes.<\/li>\n\n\n\n<li><strong>Campanhas de solicita\u00e7\u00e3o de avalia\u00e7\u00f5es<\/strong> \u2013 Envie e-mails e mensagens SMS autom\u00e1ticos para incentivar mais avalia\u00e7\u00f5es, em vez de ficar esperando que os clientes se lembrem de deixar uma por conta pr\u00f3pria.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios por localiza\u00e7\u00e3o<\/strong> \u2013 Compare o desempenho entre as filiais, acompanhe as taxas de resposta e identifique onde o feedback dos clientes est\u00e1 deixando a desejar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais de 120 fontes de an\u00e1lise em um \u00fanico painel<\/li>\n\n\n\n<li>An\u00e1lise de texto dos Trending Topics para revelar temas recorrentes de clientes<\/li>\n\n\n\n<li>Campanhas de solicita\u00e7\u00e3o de revis\u00e3o por SMS e e-mail<\/li>\n\n\n\n<li>Rastreamento e benchmarking da an\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>Acesso \u00e0 API e integra\u00e7\u00e3o com o Zapier para automa\u00e7\u00e3o do fluxo de trabalho<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sem SEO local integrado ou gerenciamento de listagens<\/li>\n\n\n\n<li>Falta an\u00e1lise preditiva e insights automatizados gerados por IA<\/li>\n\n\n\n<li>Escalabilidade limitada relatada por empresas que gerenciam centenas de locais<\/li>\n\n\n\n<li>As integra\u00e7\u00f5es nativas de CRM e PDV s\u00e3o m\u00ednimas<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> Uma plataforma de gerenciamento de avalia\u00e7\u00f5es confi\u00e1vel e bem conceituada para empresas de m\u00e9dio porte e marcas com v\u00e1rios locais. S\u00f3lida para opera\u00e7\u00f5es de avalia\u00e7\u00e3o; n\u00e3o \u00e9 uma ferramenta completa de monitoramento de m\u00eddia ou escuta social.<\/p>\n\n\n\n<h3 id=\"id7\" class=\"wp-block-heading\"><strong>07 Chatmeter<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 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12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>Capterra (74 coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>N\u00e3o dispon\u00edvel<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Mediante solicita\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Chatmeter \u00e9 uma excelente ferramenta baseada em IA <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\">gerenciamento da reputa\u00e7\u00e3o da marca<\/a> solu\u00e7\u00e3o para ag\u00eancias, redes, franquias ou revendedores.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele centraliza o monitoramento e o gerenciamento de avalia\u00e7\u00f5es de clientes, intera\u00e7\u00f5es em m\u00eddias sociais e listagens locais em v\u00e1rias plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta <strong>avisa voc\u00ea sobre quaisquer avalia\u00e7\u00f5es encontradas em sites locais de avalia\u00e7\u00f5es<\/strong>. Essa \u00e9 uma mina de ouro de informa\u00e7\u00f5es sobre os clientes que voc\u00ea pode usar para impulsionar seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o Chatmeter permite que seus clientes encontrem as informa\u00e7\u00f5es certas sobre o endere\u00e7o comercial mais pr\u00f3ximo. Se voc\u00ea deseja se concentrar em atividades locais, o Chatmeter \u00e9 a ferramenta ideal para voc\u00ea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tamb\u00e9m o Pulse AI, que analisa o feedback dos clientes em tempo real e destaca as tend\u00eancias de opini\u00e3o dos clientes e as \u00e1reas que podem exigir aten\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o Chatmeter oferece ferramentas para <strong>elabora\u00e7\u00e3o de pesquisas com clientes<\/strong> e <strong>gerenciamento de conte\u00fado nas redes sociais<\/strong>, portanto, vai muito al\u00e9m do simples monitoramento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Chatmeter?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O grande diferencial do Chatmeter est\u00e1 no monitoramento da reputa\u00e7\u00e3o em v\u00e1rios locais. Ele pode ajudar marcas de grande porte a identificar onde est\u00e3o surgindo problemas, comparar locais e detectar riscos graves relacionados a avalia\u00e7\u00f5es antes que eles comecem a afetar os neg\u00f3cios como um todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Pulse AI: Sinais<\/strong> \u2013 Fa\u00e7a perguntas em linguagem simples sobre avalia\u00e7\u00f5es, pesquisas e coment\u00e1rios nas redes sociais e, em seguida, obtenha um resumo do que os clientes est\u00e3o dizendo e por qu\u00ea. O sistema pode at\u00e9 mesmo incluir imagens relevantes das avalia\u00e7\u00f5es na an\u00e1lise.<\/li>\n\n\n\n<li><strong>Monitoramento de riscos<\/strong> \u2013 Identifica as den\u00fancias relacionadas a quest\u00f5es como seguran\u00e7a, discrimina\u00e7\u00e3o, ass\u00e9dio, furto ou pr\u00e1ticas comerciais desleais que a mention recebe e indica quais locais precisam de aten\u00e7\u00e3o priorit\u00e1ria.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb1a04a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb1a04a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"577\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard-1140x577.jpg\" alt=\"chatmeter para monitoramento da reputa\u00e7\u00e3o da marca\" class=\"wp-image-174136\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard-1140x577.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard-300x152.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard-248x125.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_chatmeter_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatmeter<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pulse AI: sinais com an\u00e1lise de fotos em avalia\u00e7\u00f5es (primeiro do setor)<\/li>\n\n\n\n<li>Pulse AI: intelig\u00eancia competitiva com mapas regionais em n\u00edvel de local<\/li>\n\n\n\n<li>Ferramenta Review Generation para cria\u00e7\u00e3o proativa de volumes de revis\u00e3o<\/li>\n\n\n\n<li>Pesquisas 2.0 com an\u00e1lise generativa baseada em IA<\/li>\n\n\n\n<li>SEO local e gerenciamento de listagens em escala<\/li>\n\n\n\n<li>O Risk Monitoring sinalizou mais de 300.000 avalia\u00e7\u00f5es arriscadas somente em 2024<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O alto custo anual o coloca fora do alcance das pequenas empresas<\/li>\n\n\n\n<li>A integra\u00e7\u00e3o \u00e9 complexa; curva de aprendizado acentuada<\/li>\n\n\n\n<li>Rigidez do contrato (\u00e9 necess\u00e1rio um compromisso anual)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> A plataforma de reputa\u00e7\u00e3o multilocal mais avan\u00e7ada desta lista. Ideal para marcas de franquia, grandes redes e ag\u00eancias que gerenciam centenas de locais. O pre\u00e7o reflete a capacidade empresarial genu\u00edna.<\/p>\n\n\n\n<h3 id=\"id8\" class=\"wp-block-heading\"><strong>08 Birdeye<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">4234<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 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fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (707 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 dias <\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Mediante solicita\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Birdeye \u00e9 uma das op\u00e7\u00f5es mais completas desta lista, especialmente se as avalia\u00e7\u00f5es forem apenas uma parte da sua estrat\u00e9gia de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birdeye Social <strong>abrange a gest\u00e3o de redes sociais em v\u00e1rios locais<\/strong>, incluindo cria\u00e7\u00e3o de conte\u00fado, programa\u00e7\u00e3o e acompanhamento de desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, o Insights AI oferece recomenda\u00e7\u00f5es personalizadas com base em <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de sentimentos<\/a> em todas as fontes de avalia\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tamb\u00e9m o Competitors AI, que compara sua reputa\u00e7\u00e3o com a dos concorrentes, enquanto modelos personalizados de IA ajudam a manter as respostas \u00e0s avalia\u00e7\u00f5es e as publica\u00e7\u00f5es nas redes sociais alinhadas com a voz da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Birdeye tamb\u00e9m passou a atuar na \u00e1rea de visibilidade por IA. <strong>O Search AI mostra como sua empresa aparece no ChatGPT, nos resumos de IA do Google, no Perplexity, no Gemini e em outras plataformas de IA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acrescente ferramentas como o Relat\u00f3rio de Classifica\u00e7\u00e3o de SEO do Google, o Verificador de An\u00fancios e a sincroniza\u00e7\u00e3o do card\u00e1pio do Uber Eats, e voc\u00ea ter\u00e1 um conjunto bastante abrangente de ferramentas para gerenciar a reputa\u00e7\u00e3o local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Birdeye?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que mais me chamou a aten\u00e7\u00e3o ao testar o Birdeye foi a sensa\u00e7\u00e3o de que tudo estava interligado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As avalia\u00e7\u00f5es n\u00e3o ficam isoladas em seu pr\u00f3prio cantinho. \u00c9 poss\u00edvel passar naturalmente do feedback dos clientes para o desempenho local, o contexto competitivo e a visibilidade da IA, facilitando a vis\u00e3o do panorama geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Gerenciamento de avalia\u00e7\u00f5es em mais de 200 sites<\/strong> \u2013 Monitore, filtre, atribua e responda \u00e0s avalia\u00e7\u00f5es a partir de um \u00fanico painel, em vez de ficar alternando entre plataformas. O Birdeye tamb\u00e9m pode transformar uma avalia\u00e7\u00e3o em um ticket quando for necess\u00e1rio fazer um acompanhamento.<\/li>\n\n\n\n<li><strong>Respostas \u00e0 revis\u00e3o da IA<\/strong> \u2013 Elabore ou automatize respostas alinhadas \u00e0 identidade da marca, com a op\u00e7\u00e3o de encaminhar coment\u00e1rios cr\u00edticos para an\u00e1lise mais aprofundada, em vez de tratar todas as avalia\u00e7\u00f5es da mesma forma.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb1badc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb1badc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard-1140x553.jpg\" alt=\"monitoramento da reputa\u00e7\u00e3o da marca birdeye\" class=\"wp-image-174138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard-1140x553.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_birdeye_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Birdeye<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search AI para monitoramento da visibilidade do mecanismo de resposta de IA<\/li>\n\n\n\n<li>IA de insights e IA de concorrentes para benchmarking acion\u00e1vel<\/li>\n\n\n\n<li>Modelos de IA personalizados para respostas a avalia\u00e7\u00f5es e postagens sociais da marca<\/li>\n\n\n\n<li>Cobertura de mais de 200 plataformas de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Mais de 3.000 integra\u00e7\u00f5es, incluindo Squarespace, Zoho e Mitchell1<\/li>\n\n\n\n<li>Reconhecido como o melhor produto de IA do mundo no G2 2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O pre\u00e7o por local \u00e9 escalonado rapidamente para empresas com v\u00e1rios locais<\/li>\n\n\n\n<li>O plano Starter ($299) exclui os recursos de IA - requer n\u00edveis mais altos<\/li>\n\n\n\n<li>Alguns usu\u00e1rios relatam a complexidade da integra\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> Uma plataforma multifuncional s\u00f3lida e em constante evolu\u00e7\u00e3o para PMEs e empresas multilocais em crescimento. Particularmente atraente para marcas que desejam gerenciar avalia\u00e7\u00f5es, redes sociais e visibilidade de pesquisa de IA em um s\u00f3 lugar.<\/p>\n\n\n\n<h3 id=\"id9\" class=\"wp-block-heading\"><strong>09 Grade.us<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 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14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 96%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 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fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (146 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path 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                             <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>Capterra (244 coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 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     <p><strong>14 dias <\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>$99 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Grade.us \u00e9 a plataforma de gest\u00e3o de avalia\u00e7\u00f5es preferida por ag\u00eancias de marketing e profissionais de SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <strong>automatizar solicita\u00e7\u00f5es de avalia\u00e7\u00f5es por meio de campanhas de envio gradual de e-mails e SMS, monitorar mais de 100 sites de avalia\u00e7\u00f5es e configurar funis de avalia\u00e7\u00f5es personalizados <\/strong>que orientam clientes satisfeitos para as plataformas mais importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As avalia\u00e7\u00f5es positivas tamb\u00e9m podem ser compartilhadas automaticamente nas redes sociais, o que \u00e9 uma boa maneira de aproveitar um pouco mais o valor dos coment\u00e1rios positivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Grade.us?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onde o Grade.us realmente se destaca \u00e9 na vertente de revenda. A gera\u00e7\u00e3o de leads, o gerenciamento de m\u00faltiplos clientes e os relat\u00f3rios de ROI j\u00e1 est\u00e3o integrados \u00e0 plataforma; portanto, faz mais sentido oferecer servi\u00e7os de gerenciamento de reputa\u00e7\u00e3o para os clientes, em vez de apenas gerenci\u00e1-la para a sua pr\u00f3pria marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Plataforma de marca branca<\/strong> \u2013 Personalize o painel, os relat\u00f3rios e a experi\u00eancia do cliente com a sua pr\u00f3pria identidade visual. Esse \u00e9 o ponto mais importante se voc\u00ea estiver vendendo a gest\u00e3o de reputa\u00e7\u00e3o como um servi\u00e7o, em vez de usar a ferramenta apenas internamente.<\/li>\n\n\n\n<li><strong>Funil de avalia\u00e7\u00e3o personalizado <\/strong>\u2013 Oriente os clientes satisfeitos a acessarem sites de avalia\u00e7\u00f5es p\u00fablicas, enquanto encaminha os coment\u00e1rios negativos primeiro para a empresa.<\/li>\n\n\n\n<li><strong>Widgets de avalia\u00e7\u00f5es e compartilhamento nas redes sociais<\/strong> \u2013 Transforme avalia\u00e7\u00f5es positivas em widgets para o site ou compartilhe-as automaticamente nas redes sociais.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb1d40f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb1d40f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus-1140x555.jpg\" alt=\"painel de controle de notas\" class=\"wp-image-174139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus-1140x555.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_gradeus.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de avalia\u00e7\u00f5es do Grade.us para monitorar classifica\u00e7\u00f5es, coment\u00e1rios de clientes e respostas \u00e0s avalia\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A melhor op\u00e7\u00e3o de marca branca da categoria para ag\u00eancias (dom\u00ednio completo da marca + SSL)<\/li>\n\n\n\n<li>Campanhas automatizadas de solicita\u00e7\u00e3o de revis\u00e3o por e-mail e SMS<\/li>\n\n\n\n<li>Monitoramento de mais de 100 sites de avalia\u00e7\u00e3o com alertas instant\u00e2neos<\/li>\n\n\n\n<li>Widgets de prova social para sites de clientes<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o autom\u00e1tica de avalia\u00e7\u00f5es positivas nas m\u00eddias sociais<\/li>\n\n\n\n<li>Projetado especificamente para o modelo de revendedor de ag\u00eancia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A interface \u00e9 menos polida do que a dos concorrentes mais novos<\/li>\n\n\n\n<li>A documenta\u00e7\u00e3o limitada da API torna as integra\u00e7\u00f5es personalizadas um desafio<\/li>\n\n\n\n<li>Alguns usu\u00e1rios relatam aumentos inesperados de pre\u00e7os<\/li>\n\n\n\n<li>Nenhum conjunto importante de recursos de IA al\u00e9m do monitoramento b\u00e1sico de revis\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> A melhor op\u00e7\u00e3o para ag\u00eancias de marketing digital que est\u00e3o criando um servi\u00e7o de gerenciamento de avalia\u00e7\u00f5es. Se as ferramentas de marca branca e de revenda forem importantes para voc\u00ea, o Grade.us \u00e9 dif\u00edcil de ser superado. Menos atraente para marcas que gerenciam sua pr\u00f3pria reputa\u00e7\u00e3o diretamente.<\/p>\n\n\n\n<h3 id=\"id10\" class=\"wp-block-heading\"><strong>10 Agorapulse<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (974 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>Capterra (713 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 dias <\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $79 <\/strong>\/ Usu\u00e1rio \/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Agorapulse \u00e9 uma plataforma de gerenciamento de marketing em redes sociais com uma vertente de monitoramento muito mais robusta do que voc\u00ea poderia imaginar \u00e0 primeira vista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2025, a empresa deu um passo significativo ao adquirir <strong>Mention, uma ferramenta dedicada ao social listening<\/strong>, o que significa que suas capacidades de monitoramento s\u00e3o agora consideravelmente mais abrangentes do que as da maioria dos concorrentes na \u00e1rea de gerenciamento de redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A caixa de entrada unificada re\u00fane mensagens, coment\u00e1rios e mentions, enquanto o social listening permite que voc\u00ea acompanhe mentions de marcas, palavras-chave e atividades dos concorrentes em tempo real. Voc\u00ea tamb\u00e9m pode filtrar por idioma, localiza\u00e7\u00e3o e fonte, o que ajuda quando o volume come\u00e7a a aumentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o recurso que mais me chama a aten\u00e7\u00e3o \u00e9 <strong>Rastreamento de ROI<\/strong>. Ele vincula as atividades nas redes sociais \u00e0s metas de receita do Google Analytics, proporcionando uma rela\u00e7\u00e3o muito mais clara entre as intera\u00e7\u00f5es e os resultados comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A assist\u00eancia \u00e0 reda\u00e7\u00e3o com IA, os calend\u00e1rios colaborativos e a modera\u00e7\u00e3o de coment\u00e1rios em an\u00fancios completam o conjunto de ferramentas do dia a dia, oferecendo \u00e0s equipes de m\u00eddias sociais um conjunto bastante completo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Agorapulse?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que me convenceu a adotar o Agorapulse foi o fato de que as informa\u00e7\u00f5es coletadas na monitoriza\u00e7\u00e3o alimentam diretamente o funil de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode acompanhar as conversas sobre a marca e os concorrentes, filtrar informa\u00e7\u00f5es irrelevantes, ficar atento a mudan\u00e7as no tom ou no volume e, em seguida, relacionar essa atividade \u00e0 receita por meio do Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Triagem de Pesquisa<\/strong> \u2013 Filtra automaticamente as correspond\u00eancias irrelevantes de palavras-chave dos resultados do monitoramento. Muito \u00fatil quando o nome da sua marca tamb\u00e9m tem outro significado.<\/li>\n\n\n\n<li><strong>Escuta competitiva e Share of Voice<\/strong> \u2013 Acompanhe sua marca e seus concorrentes na mesma pesquisa e, em seguida, compare o volume de men\u00e7\u00f5es e o share of voice entre as plataformas.\u00a0<\/li>\n\n\n\n<li><strong>Alertas de volume e sentimento<\/strong> \u2013 Receba notifica\u00e7\u00f5es quando o volume do mention aumentar repentinamente ou houver uma mudan\u00e7a no sentimento do mercado, e crie pesquisas espec\u00edficas com palavras-chave relacionadas a crises.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb1edd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb1edd2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"591\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse-1140x591.jpg\" alt=\"painel de controle do agorapulse\" class=\"wp-image-174141\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse-1140x591.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse-300x156.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse-248x129.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/04\/brand_reputation_monitoring_agorapulse.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Caixa de entrada de m\u00eddias sociais do Agorapulse para gerenciar coment\u00e1rios, mensagens e intera\u00e7\u00f5es com os clientes<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escuta social aprimorada por meio da aquisi\u00e7\u00e3o do Mention<\/li>\n\n\n\n<li>Suporte a 11 plataformas sociais, incluindo Threads, Bluesky e Reddit<\/li>\n\n\n\n<li>Rastreamento de ROI que vincula a atividade social \u00e0 receita real<\/li>\n\n\n\n<li>Caixa de entrada unificada com assist\u00eancia de IA para reda\u00e7\u00e3o<\/li>\n\n\n\n<li>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia no plano Advanced e superior<\/li>\n\n\n\n<li>Plano gratuito dispon\u00edvel; forte suporte ao cliente (tempo m\u00e9dio de resposta de 30 minutos)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O pre\u00e7o por usu\u00e1rio aumenta rapidamente para equipes maiores (equipe de 3 pessoas no Standard = $297\/m\u00eas)<\/li>\n\n\n\n<li>A personaliza\u00e7\u00e3o dos relat\u00f3rios ainda \u00e9 limitada nos planos inferiores<\/li>\n\n\n\n<li>Mais fraco no monitoramento n\u00e3o social (not\u00edcias, sites de avalia\u00e7\u00e3o, f\u00f3runs)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>Veredicto geral:<\/strong> A melhor op\u00e7\u00e3o desta lista para equipes que priorizam as redes sociais e desejam gerenciamento, escuta e acompanhamento do ROI em uma \u00fanica plataforma. Se voc\u00ea precisar de uma cobertura mais ampla da Web ou de sites de avalia\u00e7\u00e3o, combine-a com uma ferramenta de monitoramento dedicada.<\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Como escolher uma ferramenta de monitoramento da reputa\u00e7\u00e3o da marca<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A essa altura, voc\u00ea provavelmente j\u00e1 percebeu que n\u00e3o existe uma op\u00e7\u00e3o \u201cmelhor\u201d que se destaque claramente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas ferramentas s\u00e3o \u00f3timas para avalia\u00e7\u00f5es, outras s\u00e3o projetadas para equipes com v\u00e1rios locais e outras ainda fazem mais sentido quando voc\u00ea precisa de um monitoramento abrangente nas redes sociais, na web, nas not\u00edcias e na IA.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira mais f\u00e1cil de restringir as op\u00e7\u00f5es e escolher o melhor software de gerenciamento de reputa\u00e7\u00e3o para a sua marca \u00e9 come\u00e7ar analisando o que voc\u00ea realmente precisa monitorar:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tipo de neg\u00f3cio \/ necessidade                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramentas mais adequadas                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Profissional de marketing individual ou equipe pequena com or\u00e7amento apertado<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Plano de entrada do Google Alerts + Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Empresa de servi\u00e7os locais<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">GatherUp, Broadly ou Birdeye<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Marca de franquia ou de v\u00e1rios locais<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Chatmeter ou ReviewTrackers<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Ag\u00eancia de marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Grade.us para gerenciamento de avalia\u00e7\u00f5es de marca branca; Brand24 para projetos de monitoramento de clientes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Gerenciamento de m\u00eddia social + monitoramento b\u00e1sico<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Agorapulse<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Marca de m\u00e9dio a grande porte que precisa de tudo<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p class=\"p1\">Brand24 para monitoramento abrangente + insights de IA; Brandwatch para intelig\u00eancia em escala empresarial<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 id=\"why-is-brand-reputation-monitoring-important\" class=\"wp-block-heading\">Por que o monitoramento da reputa\u00e7\u00e3o da marca \u00e9 importante?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A reputa\u00e7\u00e3o pode parecer um pouco abstrata at\u00e9 o momento em que come\u00e7a a afetar os cliques, as vendas, as avalia\u00e7\u00f5es ou a decis\u00e3o de algu\u00e9m de escolher voc\u00ea em vez de um concorrente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os n\u00fameros falam por si:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">93% dos consumidores<\/a> ler avalia\u00e7\u00f5es on-line antes de tomar uma decis\u00e3o de compra<\/li>\n\n\n\n<li><a href=\"https:\/\/sqmagazine.co.uk\/online-review-statistics\/\" target=\"_blank\" rel=\"noopener\">98% de compradores<\/a> leia as avalia\u00e7\u00f5es antes de comprar pela internet \u2013 principalmente no caso de marcas que voc\u00ea n\u00e3o conhece<\/li>\n\n\n\n<li><a href=\"https:\/\/www.brightlocal.com\/resources\/online-reviews-statistics\/\" target=\"_blank\" rel=\"noopener\">94% de pessoas<\/a> dizem que uma avalia\u00e7\u00e3o ruim os fez evitar uma empresa<\/li>\n\n\n\n<li>A <a href=\"https:\/\/shapo.io\/blog\/review-statistics\/\" target=\"_blank\" rel=\"noopener\">aumento da classifica\u00e7\u00e3o de uma estrela<\/a> pode aumentar a receita em 5-9%<\/li>\n\n\n\n<li><a href=\"https:\/\/www.demandsage.com\/online-review-statistics\/\" target=\"_blank\" rel=\"noopener\">72% dos consumidores<\/a> dizem que as avalia\u00e7\u00f5es positivas aumentam sua confian\u00e7a em uma empresa<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das avalia\u00e7\u00f5es, <strong>O pr\u00f3prio mercado de gest\u00e3o de reputa\u00e7\u00e3o online est\u00e1 crescendo rapidamente. Avaliado em <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/online-reputation-management-market\" target=\"_blank\" rel=\"noopener\">$6,88 bilh\u00f5es em 2025<\/a> e com previs\u00e3o de atingir $14 bilh\u00f5es at\u00e9 2031<\/strong>. Esse investimento diz tudo sobre a seriedade com que as empresas encaram essa quest\u00e3o atualmente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6accbdcb20405&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6accbdcb20405\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-1140x1140.jpg\" alt=\"O mercado de gest\u00e3o de reputa\u00e7\u00e3o online cresceu de 0,88 bilh\u00e3o em 2025 para uma proje\u00e7\u00e3o de  bilh\u00f5es at\u00e9 2031 \u2014 um aumento de 103%\" class=\"wp-image-185577\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-1140x1140.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/online-reputation-management-market-size-final.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prev\u00ea-se que o tamanho do mercado de gest\u00e3o de reputa\u00e7\u00e3o online cres\u00e7a de $6,88B para $14B<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O que mais me surpreendeu, por\u00e9m, foi o quanto a reputa\u00e7\u00e3o online de uma marca depende agora das respostas geradas pela IA. Quando algu\u00e9m pergunta ao ChatGPT: \u201cQue ferramenta de gerenciamento de projetos devo usar?\u201d, <strong>sua reputa\u00e7\u00e3o nessa resposta \u00e9 t\u00e3o importante quanto sua pontua\u00e7\u00e3o no Google Reviews<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das marcas ainda n\u00e3o est\u00e1 prestando muita aten\u00e7\u00e3o a esse aspecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso cria um ponto cego bastante grande, especialmente agora que a reputa\u00e7\u00e3o est\u00e1 sendo moldada por tantos canais diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E com <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\">reputa\u00e7\u00e3o da marca<\/a> monitoramento, voc\u00ea pode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proteja-se contra crises antes que elas se agravem<\/li>\n\n\n\n<li>Identifique problemas recorrentes antes que eles comecem a afetar a fidelidade dos clientes<\/li>\n\n\n\n<li>Veja onde os concorrentes est\u00e3o ganhando ou perdendo confian\u00e7a<\/li>\n\n\n\n<li>Melhorar a visibilidade em mecanismos de busca, redes sociais, avalia\u00e7\u00f5es e respostas geradas por IA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, voc\u00ea n\u00e3o est\u00e1 apenas protegendo sua reputa\u00e7\u00e3o; est\u00e1 construindo ativamente uma presen\u00e7a online mais positiva para sua marca.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-linkedin svg{width:24px;height:24px}.acf-quote-square__author-position{font-size:12px;line-height:100%;max-width:95%}@media(min-width: 576px){.acf-quote-square__author-position{max-width:100%}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\u00c9 comum acreditar que monitorar a reputa\u00e7\u00e3o de uma marca se resume a prevenir crises de reputa\u00e7\u00e3o. Na realidade, por\u00e9m, podemos e devemos mold\u00e1-la ativamente. Monitorar as men\u00e7\u00f5es \u00e0 marca, opini\u00f5es e coment\u00e1rios fornece um feedback \u00fatil do mercado. Com essas informa\u00e7\u00f5es, voc\u00ea pode ajustar sua estrat\u00e9gia de comunica\u00e7\u00e3o para proporcionar ao seu p\u00fablico uma compreens\u00e3o clara da sua marca, dos problemas que ela resolve e de sua confiabilidade.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/Marlena-Stremler-Matysiak-PR-Expert-Brand24-1-42x42.webp 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Marlena Stremler-Matysiak                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/marlena-stremler\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewbox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Gerente global de rela\u00e7\u00f5es p\u00fablicas<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion-brand-reputation-monitoring-checklist\" class=\"wp-block-heading\">Conclus\u00e3o: Lista de verifica\u00e7\u00e3o do monitoramento da reputa\u00e7\u00e3o da marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea for reter apenas uma coisa deste guia, que seja esta: <strong>Um bom monitoramento de reputa\u00e7\u00e3o consiste em identificar os sinais certos com anteced\u00eancia suficiente para agir a respeito deles<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa acompanhar mais do que apenas avalia\u00e7\u00f5es. Dependendo do seu neg\u00f3cio, talvez seja necess\u00e1rio ficar de olho nas redes sociais, not\u00edcias, f\u00f3runs, podcasts e at\u00e9 mesmo respostas geradas por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 exatamente por isso que <strong>O monitoramento da reputa\u00e7\u00e3o da marca em 2026 n\u00e3o \u00e9 opcional \u2014 \u00e9 parte da infraestrutura<\/strong>. Veja a seguir como estabelecer uma base s\u00f3lida:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Escolha sua ferramenta principal com base no or\u00e7amento, no tamanho da equipe e no escopo do monitoramento<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Configure projetos de palavras-chave para o nome de sua marca, nomes de produtos, pessoas-chave e concorrentes<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Configure alertas em tempo real para picos de sentimentos negativos<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Monitore as plataformas de avalia\u00e7\u00e3o relevantes para o seu setor (n\u00e3o apenas o Google)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Acompanhe a visibilidade do chatbot de IA - como sua marca \u00e9 descrita no ChatGPT, Gemini, Perplexity?<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Atribua a responsabilidade pela resposta - quem lida com as avalia\u00e7\u00f5es negativas? Em que prazo?<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Execute um relat\u00f3rio mensal de reputa\u00e7\u00e3o que abranja a tend\u00eancia de sentimento, o volume, as principais fontes e os principais t\u00f3picos<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Use o monitoramento da concorr\u00eancia para avaliar seu share of voice<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">Aja de acordo com os insights - o monitoramento s\u00f3 cria valor quando muda o comportamento<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Minha reflex\u00e3o final: <strong>as marcas que se destacam em termos de reputa\u00e7\u00e3o n\u00e3o s\u00e3o aquelas com o maior n\u00famero de avalia\u00e7\u00f5es de cinco estrelas<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o eles que respondem mais rapidamente, aprendem com o feedback e mant\u00eam a visibilidade nos locais onde as conversas realmente acontecem, inclusive em lugares que nem existiam h\u00e1 tr\u00eas anos.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore a reputa\u00e7\u00e3o de sua marca!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=246\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">O que \u00e9 monitoramento da reputa\u00e7\u00e3o da marca?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O monitoramento da reputa\u00e7\u00e3o da marca consiste em acompanhar como as pessoas percebem e discutem sua marca na internet: nas redes sociais, em sites de avalia\u00e7\u00f5es, na cobertura jornal\u00edstica, em f\u00f3runs, em podcasts e, cada vez mais, em respostas geradas por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O processo envolve a coleta e a an\u00e1lise de mentions da marca, a identifica\u00e7\u00e3o de tend\u00eancias de sentimento, a detec\u00e7\u00e3o precoce de crises e a cria\u00e7\u00e3o de uma imagem mais clara de como o p\u00fablico v\u00ea sua empresa.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Por que preciso de ferramentas de monitoramento da reputa\u00e7\u00e3o da marca?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O monitoramento manual \u00e9 praticamente imposs\u00edvel em grande escala. As ferramentas automatizam a coleta de mention em dezenas de fontes, oferecem an\u00e1lise de sentimento, enviam alertas em tempo real e geram relat\u00f3rios \u2014 economizando horas de trabalho e identificando aspectos que, de outra forma, passariam despercebidos.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Qual \u00e9 a diferen\u00e7a entre o monitoramento da reputa\u00e7\u00e3o da marca e a escuta social?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O monitoramento de redes sociais concentra-se principalmente nas conversas que ocorrem nas redes sociais. O monitoramento da reputa\u00e7\u00e3o da marca \u00e9 mais abrangente e tamb\u00e9m pode incluir avalia\u00e7\u00f5es, not\u00edcias, blogs, f\u00f3runs, podcasts e respostas geradas por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, h\u00e1 bastante sobreposi\u00e7\u00e3o. Ferramentas como Brand24, Brandwatch e Agorapulse combinam o social listening com recursos mais abrangentes de monitoramento de reputa\u00e7\u00e3o, cada uma com pontos fortes e cobertura de fontes distintos.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quanto custam as ferramentas de monitoramento da reputa\u00e7\u00e3o da marca?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode come\u00e7ar gratuitamente com o Google Alerts ou com o plano gratuito do Agorapulse. As op\u00e7\u00f5es pagas desta lista custam a partir de cerca de $79 por usu\u00e1rio por m\u00eas para o Agorapulse, $99 por m\u00eas para o GatherUp e o Grade.us, e $199 por m\u00eas para o Brand24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas voltadas para empresas, como Brandwatch, Chatmeter e Birdeye, geralmente exigem um or\u00e7amento personalizado. Verifique sempre o que realmente est\u00e1 inclu\u00eddo no plano b\u00e1sico, especialmente os recursos de IA, o n\u00famero de locais, de usu\u00e1rios e de fontes monitoradas.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">As ferramentas de monitoramento da reputa\u00e7\u00e3o da marca podem rastrear os chatbots mentions de IA?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim, mas apenas algumas ferramentas fazem isso. O Brand24 \u00e9 a op\u00e7\u00e3o mais completa nesse sentido, monitorando os mentions no ChatGPT, Gemini, Perplexity, Claude, Grok e outros. Isso se torna cada vez mais importante \u00e0 medida que mais consumidores utilizam a IA para descobrir e avaliar marcas.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais s\u00e3o as melhores ferramentas de monitoramento da reputa\u00e7\u00e3o da marca baseadas em IA?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O Brand24, o Brandwatch, o Birdeye e o Chatmeter s\u00e3o, todos, excelentes op\u00e7\u00f5es baseadas em IA, mas foram desenvolvidos para fun\u00e7\u00f5es diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 \u00e9 ideal para um monitoramento abrangente nas redes sociais, not\u00edcias, f\u00f3runs, avalia\u00e7\u00f5es e respostas de IA, com an\u00e1lise integrada de sentimento, t\u00f3picos e anomalias. O Brandwatch se destaca na intelig\u00eancia de consumo em grande escala, na an\u00e1lise hist\u00f3rica e na detec\u00e7\u00e3o de riscos \u00e0 reputa\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Birdeye se concentra mais em avalia\u00e7\u00f5es, reputa\u00e7\u00e3o local e visibilidade em pesquisas com IA, enquanto o Chatmeter \u00e9 especialmente \u00fatil para marcas com v\u00e1rias unidades que precisam de an\u00e1lise de avalia\u00e7\u00f5es, monitoramento de riscos e insights sobre o desempenho local.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como posso responder \u00e0s cr\u00edticas negativas de forma eficaz?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Reconhe\u00e7a o problema rapidamente, pe\u00e7a desculpas quando for o caso, transfira a conversa para fora da plataforma quando for apropriado e d\u00ea continuidade ao caso com uma solu\u00e7\u00e3o. A rapidez \u00e9 fundamental \u2013 a taxa de resposta no mesmo dia tem um impacto significativo na forma como os outros leitores percebem sua marca.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">O que devo monitorar al\u00e9m do nome da minha marca?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Acompanhe nomes de produtos, principais executivos, erros ortogr\u00e1ficos comuns, nomes de concorrentes e palavras-chave relevantes do setor. Al\u00e9m disso, monitore as hashtags da sua marca e, em 2026, configure alertas para saber como as ferramentas de IA descrevem a sua categoria.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">O monitoramento da reputa\u00e7\u00e3o da marca vale a pena para pequenas empresas?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Com certeza. Na verdade, as pequenas empresas muitas vezes t\u00eam mais a perder com uma \u00fanica avalia\u00e7\u00e3o negativa que se torna viral do que as grandes empresas. A boa not\u00edcia \u00e9 que existem op\u00e7\u00f5es acess\u00edveis, e voc\u00ea n\u00e3o precisa monitorar toda a Internet desde o primeiro dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece pelos locais onde \u00e9 mais prov\u00e1vel que os clientes falem sobre voc\u00ea \u2013 geralmente as avalia\u00e7\u00f5es do Google, uma ou duas redes sociais e sites relevantes do setor. Configure alertas para o nome da sua empresa e responda rapidamente aos coment\u00e1rios negativos. Se os coment\u00e1rios negativos come\u00e7arem a se acumular, \u00e9 hora de adotar uma ferramenta de monitoramento mais abrangente.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea quer ter a melhor reputa\u00e7\u00e3o poss\u00edvel on-line? Use ferramentas de monitoramento da reputa\u00e7\u00e3o da marca. Aqui est\u00e3o as 10 melhores!<\/p>","protected":false},"author":78,"featured_media":167957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[48,604,3855,3852],"class_list":["post-127380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","tag-brand-reputation","tag-brand-reputation-monitoring","tag-brand-reputation-monitoring-tools","tag-brand-reputation-tools"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your brand reputation can shift fast. Want to stay on top? Compare the best brand reputation monitoring tools, including features, pricing, pros, and cons.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Waleria P\u0105gowska\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/pt\/brand-reputation-monitoring-tools\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The 10 Best Brand Reputation Monitoring Tools for 2026 | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"Your brand reputation can shift fast. Want to stay on top? 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