{"id":128691,"date":"2025-12-10T16:25:12","date_gmt":"2025-12-10T15:25:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=128691"},"modified":"2026-04-13T16:12:46","modified_gmt":"2026-04-13T14:12:46","slug":"ferramentas-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/digital-marketing-tools\/","title":{"rendered":"The Best Digital Marketing Tools to Use in 2026 [22 Tools + Reviews]"},"content":{"rendered":"<p>Como profissional de marketing, voc\u00ea geralmente precisa de cerca de 10 ferramentas em seu trabalho di\u00e1rio. Como escolh\u00ea-las? A escolha pode ser esmagadora. Por isso, preparei uma vis\u00e3o geral das 22 principais ferramentas de marketing para voc\u00ea.<\/p>\n\n\n\n<p>Resumo r\u00e1pido:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Ferramentas de marketing digital <\/strong>s\u00e3o plataformas de software ou aplicativos que ajudam as empresas a automatizar tarefas, analisar o desempenho e atingir p\u00fablicos espec\u00edficos de forma mais eficaz.<\/li>\n\n\n\n<li>O uso dessas ferramentas ajuda a economizar tempo, aumentar o envolvimento do cliente e melhorar a tomada de decis\u00f5es por meio de insights de dados.<\/li>\n\n\n\n<li>Eles permitem a cria\u00e7\u00e3o de uma estrat\u00e9gia de marketing personalizada, flex\u00edvel e mensur\u00e1vel para sua empresa, que pode ser rapidamente adaptada \u00e0s mudan\u00e7as nas condi\u00e7\u00f5es do mercado.<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea consegue se imaginar trabalhando sem as ferramentas de marketing digital certas?<\/p>\n\n\n\n<p>Tenho certeza de que voc\u00ea n\u00e3o pode - seria um pesadelo para mim.<\/p>\n\n\n\n<p>Vamos conferir uma lista detalhada de ferramentas que impulsionar\u00e3o sua estrat\u00e9gia de marketing digital!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are\">O que s\u00e3o ferramentas de marketing digital?<\/h2>\n\n\n\n<p>Uma ferramenta de marketing digital \u00e9 um software, uma plataforma ou um aplicativo que ajuda as empresas e os profissionais de marketing a planejar, executar, analisar e otimizar seus esfor\u00e7os de marketing digital.<\/p>\n\n\n\n<p>Com essas ferramentas, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplificar os processos \u2705<\/li>\n\n\n\n<li>Automatizar tarefas \u2699\ufe0f<\/li>\n\n\n\n<li>Fornecer insights valiosos sobre o desempenho das campanhas de marketing \ud83d\udcca<\/li>\n<\/ul>\n\n\n\n<p>Em resumo, eles permitem que voc\u00ea tome decis\u00f5es mais inteligentes e aprimore suas estrat\u00e9gias de marketing.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Comece a usar uma ferramenta que facilita o trabalho de todas as equipes de marketing!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Minha lista \u00e9 composta pelo cr\u00e8me de la cr\u00e8me das ferramentas para profissionais de marketing.<\/p>\n\n\n\n<p>N\u00e3o se preocupe, n\u00e3o importa em que \u00e1rea de marketing voc\u00ea esteja, h\u00e1 algo para voc\u00ea - abordei o maior n\u00famero poss\u00edvel de aspectos de marketing.<\/p>\n\n\n\n<p><strong>Ferramentas digitais para marketing por categoria:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#seo\" title=\"Ferramentas de otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) \ud83d\udca1: \"><strong>Ferramentas de otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)<\/strong> \ud83d\udca1: <\/a>Semrush, Ahrefs<\/li>\n\n\n\n<li><a href=\"#social-listening\" title=\"Ferramentas de escuta social \ud83d\udcac:\"><strong>Ferramentas de escuta social <\/strong>\ud83d\udcac:<\/a> Brand24, Brandwatch<\/li>\n\n\n\n<li><a href=\"#marketing-analytics\" title=\"Ferramentas de an\u00e1lise de marketing \ud83d\udcca: \"><strong>Ferramentas de an\u00e1lise de marketing<\/strong> \ud83d\udcca: <\/a>Google Analytics, Heap<\/li>\n\n\n\n<li><a href=\"#social-media-marketing\" title=\"Ferramentas de marketing de m\u00eddia social \ud83d\udcf1:\"><strong>Ferramentas de marketing de m\u00eddia social<\/strong> \ud83d\udcf1:<\/a> Buffer, SocialBee, Notion, Canva<\/li>\n\n\n\n<li><a href=\"#influencer-marketing\" title=\"Ferramentas de marketing de influ\u00eancia \ud83e\udd33\ud83c\udffb:\"><strong>Ferramentas de marketing de influ\u00eancia<\/strong> \ud83e\udd33\ud83c\udffb:<\/a> Influ\u00eancia, Influ\u00eancia<\/li>\n\n\n\n<li><a href=\"#email-marketing\" title=\"Ferramentas de marketing por e-mail \ud83d\udce7:\"><strong>Ferramentas de marketing por e-mail<\/strong> \ud83d\udce7:<\/a> Mailmodo, GetResponse, Respona<\/li>\n\n\n\n<li><a href=\"#marketing-automation\" title=\"Ferramentas de automa\u00e7\u00e3o de marketing \ud83e\uddbe:\"><strong>Ferramentas de automa\u00e7\u00e3o de marketing<\/strong> \ud83e\uddbe:<\/a> User.com, SALESmanago<\/li>\n\n\n\n<li><a href=\"#content-creation\" title=\"Ferramentas de cria\u00e7\u00e3o de conte\u00fado \ud83d\udcdd:\"><strong>Ferramentas de cria\u00e7\u00e3o de conte\u00fado<\/strong> \ud83d\udcdd:<\/a> Surfer, Grammarly, ChatGPT<\/li>\n\n\n\n<li><a href=\"#landing-page\" title=\"Ferramentas para p\u00e1ginas de destino \ud83d\udcbb:\"><strong>Ferramentas de p\u00e1gina de destino<\/strong> \ud83d\udcbb:<\/a> Landingi, Unbounce<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-tools\">As 22 melhores ferramentas de marketing digital para 2026<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo\">Ferramentas de SEO<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"semrush\">01 Semrush<\/h4>\n\n\n\n<p><strong>Semrush<\/strong> \u00e9 uma ferramenta completa de otimiza\u00e7\u00e3o de mecanismos de busca. De todas as ferramentas de SEO que experimentei, essa \u00e9 definitivamente a minha favorita.<\/p>\n\n\n\n<p>Sou um grande f\u00e3 de seu design de experi\u00eancia do usu\u00e1rio intuitivo e do n\u00famero impressionante de recursos baseados em IA.<\/p>\n\n\n\n<p>Um de seus recursos mais recentes \u00e9 o SearchGPT, que permite monitorar a visibilidade do seu dom\u00ednio nas pesquisas do ChatGPT.<\/p>\n\n\n\n<p>Como todos n\u00f3s sabemos, esse aspecto est\u00e1 se tornando cada vez mais importante no marketing!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa de palavras-chave<\/li>\n\n\n\n<li>Pesquisa competitiva<\/li>\n\n\n\n<li>SEO t\u00e9cnico e na p\u00e1gina<\/li>\n\n\n\n<li>Rastreamento de classifica\u00e7\u00e3o<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de links<\/li>\n\n\n\n<li>Assistente de reda\u00e7\u00e3o de SEO<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f4d690&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f4d690\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush.png\" alt=\"Semrush - uma das melhores ferramentas de SEO 2025\" class=\"wp-image-173993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-semrush-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea estiver procurando uma ferramenta multitarefa para ajud\u00e1-lo em v\u00e1rias \u00e1reas de marketing, a Semrush \u00e9 uma boa op\u00e7\u00e3o. Ela abrange SEO, cria\u00e7\u00e3o de conte\u00fado, pesquisa de mercado e publicidade, <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a>e m\u00eddia social.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Painel de controle f\u00e1cil de usar, com gr\u00e1ficos e visualiza\u00e7\u00f5es de dados claros<\/li>\n\n\n\n<li>Conjunto robusto de ferramentas orientadas por IA<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados somente do Google - fornece insights baseados somente no Google<\/li>\n\n\n\n<li>Taxas extras de usu\u00e1rio - independentemente do seu plano de assinatura, adicionar mais membros \u00e0 equipe sempre acarreta custos adicionais<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Experimente uma das melhores ferramentas digitais para marketing!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ahrefs\">02 Ahrefs<\/h4>\n\n\n\n<p><strong>Ahrefs<\/strong> \u00e9 uma das ferramentas mais populares de otimiza\u00e7\u00e3o de mecanismos de busca (SEO).<\/p>\n\n\n\n<p>Ele \u00e9 especialmente poderoso quando se trata de an\u00e1lise de backlinks e pesquisa de palavras-chave.<\/p>\n\n\n\n<p>Eu uso o Ahrefs para explorar o que as pessoas est\u00e3o pesquisando e estimar o tr\u00e1fego potencial que essas palavras-chave podem gerar.<\/p>\n\n\n\n<p>A Ahrefs atualiza seu \u00edndice com novos dados de backlinks a cada 15 minutos, e seu rastreador processa at\u00e9 8 bilh\u00f5es de p\u00e1ginas por dia, o que o torna o rastreador da Web mais ativo em SEO.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auditoria do site<\/li>\n\n\n\n<li>Explorador de Sites<\/li>\n\n\n\n<li>Palavras-chave: Explorer<\/li>\n\n\n\n<li>Explorador de conte\u00fado<\/li>\n\n\n\n<li>Rastreador de classifica\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f4dfba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f4dfba\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"343\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs.png\" alt=\"Ahrefs - uma das ferramentas de SEO mais populares para 2025\" class=\"wp-image-174014\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-ahrefs-248x106.png 248w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A Ahrefs \u00e9 uma \u00f3tima op\u00e7\u00e3o para profissionais que precisam de uma ferramenta dedicada e focada apenas na otimiza\u00e7\u00e3o de mecanismos de busca. Por exemplo, se voc\u00ea estiver mais interessado em an\u00e1lise de backlinks ou pesquisa de palavras-chave, a Ahrefs pode ser uma op\u00e7\u00e3o melhor do que a Semrush, mencionada anteriormente pelo mention.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>F\u00e1cil de usar, gra\u00e7as ao seu foco claro em SEO, sem as distra\u00e7\u00f5es de recursos n\u00e3o relacionados<\/li>\n\n\n\n<li>Mais econ\u00f4mico do que a Semrush<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escopo limitado - ele se concentra apenas em SEO, portanto, se voc\u00ea precisar de ferramentas para um marketing mais amplo, precisar\u00e1 de outras ferramentas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-listening\">Ferramentas de escuta social<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand24\">03 Brand24<\/h4>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" target=\"_blank\" rel=\"noopener\" title=\"Teste gratuito de 14 dias.\">Teste gratuito de 14 dias.<\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong> \u00e9 uma solu\u00e7\u00e3o multifuncional <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de escuta social\">ferramenta de escuta social<\/a><\/strong> que rastreia e analisa todos os mentions de sua palavra-chave escolhida na Internet em tempo real.<\/p>\n\n\n\n<p>Sua palavra-chave pode ser qualquer coisa, desde o nome da sua marca, produto ou concorrente, at\u00e9 termos do setor ou hashtags de campanha.<\/p>\n\n\n\n<p>Ele coleta mentions de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social (Instagram, Facebook, X, TikTok, Bluesky, Twitch)<\/li>\n\n\n\n<li>Blogs, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Not\u00edcias e outros sites<\/li>\n\n\n\n<li>Podcasts e boletins informativos<\/li>\n\n\n\n<li>E muitos outros!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Experimente o Brand24 agora mesmo!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>O que o Brand24 pode fazer por voc\u00ea?<\/p>\n\n\n\n<p>Literalmente tudo, depende de suas necessidades. Por exemplo, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analise o sentimento em rela\u00e7\u00e3o \u00e0 sua marca<\/strong> - entender como as pessoas realmente se sentem em rela\u00e7\u00e3o \u00e0 sua empresa, produtos ou servi\u00e7os, identificar problemas e transformar insights em tempo real em melhorias<\/li>\n\n\n\n<li><strong>Proteja seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a><\/strong> - receba alertas em tempo real sobre os mentions e responda antes que os problemas aumentem<\/li>\n\n\n\n<li><strong>Avalie o impacto de suas campanhas de hashtag<\/strong> - veja o quanto seu conte\u00fado com hashtag se espalha pela m\u00eddia social<\/li>\n\n\n\n<li><strong>Avalie sua <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"desempenho da m\u00eddia social\">desempenho da m\u00eddia social<\/a><\/strong> - Acompanhe quantas pessoas est\u00e3o falando sobre voc\u00ea, at\u00e9 onde sua mensagem chegou e qual \u00e9 o sentimento geral<\/li>\n\n\n\n<li><strong>Descubra poss\u00edveis influenciadores<\/strong> - encontrar as pessoas certas para colaborar em suas pr\u00f3ximas campanhas<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a><\/strong><\/li>\n\n\n\n<li>Chave de rastreamento <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00e9tricas de marketing\">m\u00e9tricas de marketing<\/a>O volume de mentions, seu alcance, pontua\u00e7\u00e3o de presen\u00e7a, etc.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/detector-de-anomalias\/\" target=\"_blank\" rel=\"noopener\" title=\"Detector de anomalias de IA\">Detector de anomalias de IA<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca\">Assistente de marca<\/a> <\/strong>(funciona como o ChatGPT, mas explicitamente adaptado ao seu projeto)<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de t\u00f3picos\">An\u00e1lise de t\u00f3picos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/pt\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"Insights sobre IA\">Insights sobre IA<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f4e9bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f4e9bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24.png\" alt=\"Brand24 - a melhor ferramenta de monitoramento social 2025\" class=\"wp-image-174001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Brand24 \u00e9 ideal para empresas de m\u00e9dio e grande porte. Ele est\u00e1 evoluindo rapidamente, lan\u00e7ando constantemente novos recursos orientados por IA. Ele oferece alta qualidade a um pre\u00e7o razo\u00e1vel.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muitos recursos de IA que permitem gerar praticamente qualquer tipo de an\u00e1lise em segundos<\/li>\n\n\n\n<li>Sistema avan\u00e7ado de notifica\u00e7\u00e3o por meio de alertas no aplicativo, e-mail ou integra\u00e7\u00f5es com o Slack ou o Microsoft Teams<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sem acesso a dados hist\u00f3ricos<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Configure o Brand24 e descubra o que e onde as pessoas dizem sobre voc\u00ea!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brandwatch\">04 Brandwatch<\/h4>\n\n\n\n<p><strong>Observa\u00e7\u00e3o da marca<\/strong> \u00e9 outra ferramenta que oferece an\u00e1lise de sentimentos.<\/p>\n\n\n\n<p>Como o Brand24, ele analisa todos os mentions dispon\u00edveis publicamente que cont\u00eam suas palavras-chave predefinidas.<\/p>\n\n\n\n<p>Elas podem ser classificadas de acordo com o n\u00famero de seguidores, visitantes do site, publica\u00e7\u00f5es em f\u00f3runs, coment\u00e1rios em blogs e datas.<\/p>\n\n\n\n<p>Ele oferece uma ampla gama de recursos avan\u00e7ados, mas, infelizmente, \u00e9 caro.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>An\u00e1lise de imagens<\/li>\n\n\n\n<li>Principais t\u00f3picos<\/li>\n\n\n\n<li>API de upload de dados<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f4f230&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f4f230\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch.png\" alt=\"Brandwatch - ferramenta de monitoramento social\" class=\"wp-image-174013\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-brandwatch-248x142.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A Brandwatch \u00e9 uma plataforma feita sob medida para empresas com necessidades complexas e abrangentes, por isso \u00e9 t\u00e3o cara. Como resultado, ela \u00e9 menos acess\u00edvel para empresas que n\u00e3o sejam de grande porte.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amplos recursos de IA<\/li>\n\n\n\n<li>\u00d3tima visualiza\u00e7\u00e3o de dados<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bastante caro - pode ser at\u00e9 10 vezes mais caro que o Brand24<\/li>\n<\/ul>\n\n\n\n<p>Quer saber mais? Leia: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\">Alternativa do Brandwatch: Brand24<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-analytics\">Ferramentas de an\u00e1lise de marketing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-analytics\">05 Google Analytics<\/h4>\n\n\n\n<p><strong>Google Analytics<\/strong> \u00e9 um dos principais servi\u00e7os de an\u00e1lise da Web... e \u00e9 totalmente gratuito!<\/p>\n\n\n\n<p>Ele lhe fornecer\u00e1 uma enorme quantidade de dados. Para a maioria das equipes de marketing, \u00e9 a principal fonte de dados.<\/p>\n\n\n\n<p>O que voc\u00ea pode monitorar com o Google Analytics?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u00e1fego do site<\/strong> - ver quantas pessoas visitam seu site, de onde elas v\u00eam e quais p\u00e1ginas visualizam<\/li>\n\n\n\n<li><strong>Comportamento do usu\u00e1rio<\/strong> - entender como os visitantes interagem com seu site, incluindo a dura\u00e7\u00e3o da sess\u00e3o, a taxa de rejei\u00e7\u00e3o e o fluxo pelas p\u00e1ginas.<\/li>\n\n\n\n<li><strong>Dados demogr\u00e1ficos do p\u00fablico<\/strong> - obter insights sobre a idade, o g\u00eanero, o local e os interesses do seu p\u00fablico<\/li>\n\n\n\n<li><strong>Rastreamento de convers\u00f5es<\/strong> - rastrear quantos usu\u00e1rios concluem metas espec\u00edficas em seu site, como compras ou preenchimento de um formul\u00e1rio de contato.<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recursos preditivos<\/li>\n\n\n\n<li>Insights proativos<\/li>\n\n\n\n<li>Relat\u00f3rios em tempo real<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f4f8be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f4f8be\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics.png\" alt=\"Google Analytics - a principal ferramenta de marketing digital em 2025\" class=\"wp-image-174012\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-google-analytics-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Google Analytics \u00e9 indispens\u00e1vel! \u00c9 uma das plataformas de an\u00e1lise mais avan\u00e7adas dispon\u00edveis, adequada para empresas de todos os tamanhos e setores.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios flex\u00edveis, para que voc\u00ea possa personalizar facilmente seus relat\u00f3rios e se concentrar nas m\u00e9tricas mais relevantes para voc\u00ea<\/li>\n\n\n\n<li>Rastreamento abrangente de dados<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curva de aprendizado acentuada - voc\u00ea pode achar que a quantidade de dados e recursos \u00e9 esmagadora no in\u00edcio<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Escolha apenas as melhores ferramentas para sua empresa - experimente uma delas!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"heap\">06 Heap<\/h4>\n\n\n\n<p><strong>Pilha<\/strong> \u00e9 uma plataforma de insights digitais que mostra como as pessoas interagem com seu site ou produto.<\/p>\n\n\n\n<p>\u00c9 uma ferramenta muito \u00fatil para criar uma experi\u00eancia digital melhor.<\/p>\n\n\n\n<p>Heap lhe dir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em que as pessoas est\u00e3o clicando<\/li>\n\n\n\n<li>Quais caminhos eles est\u00e3o percorrendo em seu site, produtos e por qu\u00ea?<\/li>\n<\/ul>\n\n\n\n<p>Esses dados permitir\u00e3o que voc\u00ea aprimore seus produtos e crie sites em que os usu\u00e1rios queiram retornar para obter mais informa\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/li>\n\n\n\n<li>An\u00e1lise do comportamento do usu\u00e1rio<\/li>\n\n\n\n<li>An\u00e1lise 360 do cliente<\/li>\n\n\n\n<li>Crescimento orientado por produtos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f501b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f501b7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap.webp\" alt=\"Heap - a melhor ferramenta de an\u00e1lise de marketing para 2025\" class=\"wp-image-174011\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap.webp 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-300x146.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-heap-248x121.webp 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>\u00c9 a melhor ferramenta para empresas que desejam aprimorar a experi\u00eancia do usu\u00e1rio. Infelizmente, ela pode ser bastante cara. O custo depende de suas necessidades espec\u00edficas, mas pode estar fora do or\u00e7amento de algumas empresas. Se esse for o caso, uma alternativa como o Google Analytics pode ser mais adequada.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es abrangentes sobre o usu\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre\u00e7o - o custo pode ser muito alto para algumas empresas, e voc\u00ea precisa pagar por recursos adicionais<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-marketing\">Ferramentas de marketing de m\u00eddia social<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"buffer\">07 Buffer<\/h4>\n\n\n\n<p>Entre todos os <a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-marketing-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de marketing de m\u00eddia social\">ferramentas de marketing de m\u00eddia social<\/a>, <strong>Buffer<\/strong> definitivamente vale a pena considerar.<\/p>\n\n\n\n<p>\u00c9 uma ferramenta t\u00edpica de gerenciamento de m\u00eddia social criada para ajud\u00e1-lo a alcan\u00e7ar mais pessoas nas m\u00eddias sociais.<\/p>\n\n\n\n<p>Al\u00e9m de seus principais recursos, como um calend\u00e1rio de m\u00eddia social integrado, ele tamb\u00e9m permite que voc\u00ea acompanhe seu desempenho e ajuste sua estrat\u00e9gia de m\u00eddia social de acordo.<\/p>\n\n\n\n<p>Ao planejar suas postagens, o Buffer oferece sugest\u00f5es inteligentes com base em dados de engajamento, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os melhores dias para postar<\/li>\n\n\n\n<li>Os formatos mais eficazes para seu conte\u00fado<\/li>\n\n\n\n<li>Com que frequ\u00eancia voc\u00ea deve postar<\/li>\n<\/ul>\n\n\n\n<p>Super \u00fatil para o marketing de m\u00eddia social - especialmente porque, como voc\u00ea provavelmente sabe, fazer com que seu p\u00fablico se envolva nem sempre \u00e9 f\u00e1cil!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agendas de postagem personalizadas<\/li>\n\n\n\n<li>Assistente de IA<\/li>\n\n\n\n<li>Edi\u00e7\u00e3o e redimensionamento de imagens<\/li>\n\n\n\n<li>Calend\u00e1rio de m\u00eddia social<\/li>\n\n\n\n<li>Relat\u00f3rios de desempenho<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f50853&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f50853\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"571\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer.png\" alt=\"Buffer - ferramenta de gerenciamento de m\u00eddia social 2025\" class=\"wp-image-173994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-buffer-248x142.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Como o Buffer oferece um plano gratuito, ele \u00e9 uma \u00f3tima op\u00e7\u00e3o para pessoas f\u00edsicas. Mas tamb\u00e9m \u00e9 uma op\u00e7\u00e3o s\u00f3lida para empresas de todos os tamanhos que procuram uma ferramenta de marketing de m\u00eddia social acess\u00edvel.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mesmo o plano mais avan\u00e7ado \u00e9 relativamente barato<\/li>\n\n\n\n<li>Assistente de IA que gera legendas perfeitas e redireciona o conte\u00fado existente<\/li>\n\n\n\n<li>Suporta v\u00e1rias plataformas, incluindo as principais, bem como Mastodon e Bluesky<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso a recursos - os melhores recursos, como o Assistente de IA, s\u00f3 est\u00e3o dispon\u00edveis em planos mais altos<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Equipe sua equipe com outra ferramenta revolucion\u00e1ria!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"socialbee\">08 SocialBee<\/h4>\n\n\n\n<p><strong>SocialBee <\/strong>\u00e9 outra ferramenta de m\u00eddia social para programar e monitorar suas <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/criar-presenca-na-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"presen\u00e7a na m\u00eddia social\">presen\u00e7a na m\u00eddia social<\/a>.<\/strong><\/p>\n\n\n\n<p>Gra\u00e7as ao SocialBee, voc\u00ea pode compartilhar suas publica\u00e7\u00f5es de m\u00eddia social em v\u00e1rias plataformas, incluindo Facebook, Instagram, LinkedIn, Pinterest, YouTube, Google Business Profile e Bluesky.<\/p>\n\n\n\n<p>Um recurso que eu realmente adoro \u00e9 a capacidade de agrupar suas postagens por tipo.<\/p>\n\n\n\n<p>Quer se trate de dicas, promo\u00e7\u00f5es ou conte\u00fado apenas para divers\u00e3o, voc\u00ea pode criar filas separadas para cada um.<\/p>\n\n\n\n<p>Melhor ainda, voc\u00ea pode atribuir uma programa\u00e7\u00e3o personalizada a cada categoria, para que suas postagens sejam publicadas nos melhores hor\u00e1rios para cada plataforma de m\u00eddia social.<\/p>\n\n\n\n<p><strong>Principais recursos:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de publica\u00e7\u00f5es<\/li>\n\n\n\n<li>Calend\u00e1rio de m\u00eddia social<\/li>\n\n\n\n<li>Melhor hor\u00e1rio para postar nas m\u00eddias sociais<\/li>\n\n\n\n<li>Relat\u00f3rios e an\u00e1lises de desempenho<\/li>\n\n\n\n<li>Assistente de IA<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com o Canva<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f51174&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f51174\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"625\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee.png\" alt=\"SocialBee - uma das melhores ferramentas de gerenciamento de m\u00eddia social para 2025\" class=\"wp-image-173995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-socialbee-248x155.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A SocialBee \u00e9 uma ferramenta um pouco mais avan\u00e7ada do que a Buffer - ela oferece an\u00e1lises mais detalhadas e uma gama mais ampla de recursos. \u00d3tima op\u00e7\u00e3o se voc\u00ea precisar de mais insights sobre sua estrat\u00e9gia de m\u00eddia social.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise detalhada<\/li>\n\n\n\n<li>Recicla postagens sempre verdes<\/li>\n\n\n\n<li>Categoriza seu conte\u00fado<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nenhum plano gratuito<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Aqui est\u00e1 mais uma ferramenta para ajudar sua empresa a prosperar!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"notion\">09 No\u00e7\u00e3o<\/h4>\n\n\n\n<p><strong>No\u00e7\u00e3o<\/strong> \u00e9 uma das minhas ferramentas favoritas. Ela \u00e9 incrivelmente vers\u00e1til, perfeita para organizar todos os aspectos da sua estrat\u00e9gia de marketing de m\u00eddia social em um s\u00f3 lugar.<\/p>\n\n\n\n<p>\u00c9 como se fosse o seu QG digital, desde o planejamento e a programa\u00e7\u00e3o de conte\u00fado at\u00e9 o armazenamento de recursos visuais, diretrizes de marca, modelos e muito mais.<\/p>\n\n\n\n<p>Voc\u00ea pode at\u00e9 mesmo us\u00e1-lo como uma ferramenta de gerenciamento de projetos.<\/p>\n\n\n\n<p>Veja o que voc\u00ea pode fazer com o Notion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gerenciamento de campanhas<\/strong> - rastreie metas, ideias, prazos e resultados de cada campanha em um \u00fanico painel<\/li>\n\n\n\n<li><strong>Reaproveitamento de conte\u00fado <\/strong>- criar um banco de dados de postagens permanentes que podem ser reutilizadas em seus canais de m\u00eddia social<\/li>\n\n\n\n<li>Calend\u00e1rio de conte\u00fado - visualize e planeje todas as suas postagens em uma visualiza\u00e7\u00e3o de calend\u00e1rio para manter seu conte\u00fado consistente e oportuno<\/li>\n\n\n\n<li><strong>Gerenciamento de colabora\u00e7\u00f5es<\/strong> - Mantenha o controle de colabora\u00e7\u00f5es, datas de vencimento e contatos em um sistema no estilo CRM<\/li>\n\n\n\n<li><strong>Planejamento e brainstorming<\/strong> - usar p\u00e1ginas para mapear ideias criativas, armazenar inspira\u00e7\u00e3o ou fazer rascunhos de textos<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bancos de dados personalizados<\/li>\n\n\n\n<li>Modelos prontos para uso<\/li>\n\n\n\n<li>Diferentes pontos de vista<\/li>\n\n\n\n<li>Incorpora\u00e7\u00f5es e integra\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f51abc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f51abc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"588\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion.png\" alt=\"Notion - ferramenta de gerenciamento de projetos para m\u00eddia social 2025\" class=\"wp-image-173996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-notion-248x146.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Notion \u00e9 perfeito para qualquer profissional de marketing (especialmente os de m\u00eddia social) que deseja ter controle total sobre seu fluxo de trabalho e planejamento de conte\u00fado. Ele se adapta perfeitamente \u00e0s suas necessidades e permite que voc\u00ea crie sistemas diferentes, como sistemas de gerenciamento de conte\u00fado ou rastreadores de campanha, exatamente como voc\u00ea deseja.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Espa\u00e7o de trabalho completo<\/li>\n\n\n\n<li>IU visualmente atraente e limpa<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os recursos de personaliza\u00e7\u00e3o (cores, fontes, etc.) s\u00e3o bastante limitados<\/li>\n<\/ul>\n\n\n\n<p id=\"canva\"><strong>10 Canva<\/strong><\/p>\n\n\n\n<p><strong>Canva<\/strong> \u00e9 uma ferramenta de design gr\u00e1fico que permite criar qualquer coisa para suas m\u00eddias sociais - de logotipos a publica\u00e7\u00f5es educacionais e infogr\u00e1ficos.<\/p>\n\n\n\n<p>Perfeito at\u00e9 mesmo para iniciantes com nenhuma experi\u00eancia em design. Com apenas alguns cliques, voc\u00ea pode criar visuais impressionantes de forma r\u00e1pida e f\u00e1cil.<\/p>\n\n\n\n<p>E se voc\u00ea n\u00e3o gosta de design, n\u00e3o se preocupe!<\/p>\n\n\n\n<p>O Canva oferece milhares de modelos que voc\u00ea pode personalizar em segundos.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de arrastar e soltar<\/li>\n\n\n\n<li>Kit da marca<\/li>\n\n\n\n<li>Agendamento de m\u00eddia social<\/li>\n\n\n\n<li>Magic Studio (ferramentas de IA)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f520ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f520ac\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"347\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva.png\" alt=\"Notion - ferramenta de marketing de m\u00eddia social e gerenciamento de projetos 2025\" class=\"wp-image-174010\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-canva-248x108.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Canva \u00e9 uma ferramenta essencial para qualquer pessoa envolvida em marketing de m\u00eddia social. Ele \u00e9 f\u00e1cil de usar e perfeito para criar visuais de qualidade profissional, seja voc\u00ea um iniciante ou um designer experiente.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enorme biblioteca de modelos<\/li>\n\n\n\n<li>Muito f\u00e1cil de usar<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edi\u00e7\u00e3o avan\u00e7ada limitada - n\u00e3o \u00e9 a melhor op\u00e7\u00e3o para projetos complexos<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Por que n\u00e3o adicionar mais uma ferramenta incr\u00edvel \u00e0 sua pilha?<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer-marketing\">Ferramentas de marketing de influ\u00eancia<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"upfluence\">11 Upfluence<\/h4>\n\n\n\n<p><strong>Influ\u00eancia positiva<\/strong> \u00e9 um <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-marketing-de-influencia\/\">marketing de influ\u00eancia<\/a> plataforma para marcas.<\/p>\n\n\n\n<p>H\u00e1 127 milh\u00f5es de influenciadores dispon\u00edveis on-line e, com essa ferramenta, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encontrar facilmente as pessoas certas para cooperar<\/li>\n\n\n\n<li>Transforme seus clientes em criadores de conte\u00fado<\/li>\n\n\n\n<li>Gerencie influenciadores e suas campanhas em um s\u00f3 lugar<\/li>\n\n\n\n<li>Faixa<strong> <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing-de-influencia\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00e9tricas de marketing de influ\u00eancia\">m\u00e9tricas de marketing de influ\u00eancia<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa e gerenciamento de influenciadores<\/li>\n\n\n\n<li>Gerenciamento de campanhas<\/li>\n\n\n\n<li>Acompanhamento de vendas e c\u00e1lculo de ROI<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f5295e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f5295e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"404\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence.webp\" alt=\"Upfluence - plataforma de marketing de influ\u00eancia 2025\" class=\"wp-image-174009\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence.webp 596w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-300x203.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-upfluence-235x159.webp 235w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A Upfluence \u00e9 uma plataforma de marketing de influenciadores repleta de recursos, ideal para equipes e ag\u00eancias com or\u00e7amento para investir. No entanto, muitos usu\u00e1rios apontam problemas com o atendimento ao cliente.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o perfeita com outras plataformas, como a Shopify<\/li>\n\n\n\n<li>Interface intuitiva<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curva de aprendizado - novos usu\u00e1rios podem achar a plataforma complexa, exigindo tempo para utilizar todos os recursos de forma eficaz<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"influencity\">12 Influ\u00eancia&nbsp;<\/h4>\n\n\n\n<p><strong>Influ\u00eancia<\/strong> \u00e9 uma plataforma de influenciadores acess\u00edvel para ag\u00eancias, marcas e com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p>O que mais me agrada nessa ferramenta? Sua an\u00e1lise avan\u00e7ada!<\/p>\n\n\n\n<p>Com o Influencity, voc\u00ea n\u00e3o precisar\u00e1 mais solicitar estat\u00edsticas, classifica\u00e7\u00f5es, n\u00edveis, dados demogr\u00e1ficos etc. do influenciador. - ele apresenta o desempenho completo de cada perfil.&nbsp;<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa e an\u00e1lise de influenciadores<\/li>\n\n\n\n<li>Estat\u00edsticas r\u00e1pidas e imparciais<\/li>\n\n\n\n<li>Rendimento da campanha<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o do fluxo de trabalho da campanha<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f52f76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f52f76\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity.webp\" alt=\"Influencity - plataforma de marketing de influenciadores 2025\" class=\"wp-image-174008\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity.webp 797w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-300x137.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-influencity-248x114.webp 248w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>\u00c9 uma boa op\u00e7\u00e3o para marcas e ag\u00eancias que desejam encontrar os principais influenciadores do TikTok, do Instagram e do YouTube - o Influencity suporta apenas essas tr\u00eas plataformas. Para alguns, isso pode n\u00e3o ser suficiente, dado o alto pre\u00e7o dessa ferramenta.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise detalhada<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com o Shopify<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre\u00e7o - o custo pode ser muito alto para empresas ou ag\u00eancias menores.<\/li>\n\n\n\n<li>Suporte limitado a m\u00eddias sociais - suporta apenas TikTok, Instagram e YouTube<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Aprimore sua estrat\u00e9gia de marketing digital com uma nova ferramenta!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing\">Ferramentas de marketing por e-mail<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"mailmodo\">13 Mailmodo<\/h4>\n\n\n\n<p><strong>Mailmodo<\/strong> \u00e9 uma plataforma completa de marketing por e-mail que oferece solu\u00e7\u00f5es para todas as suas necessidades de marketing por e-mail.<\/p>\n\n\n\n<p>Ele permite que voc\u00ea crie e envie e-mails interativos com tecnologia AMP usando seus modelos pr\u00e9-fabricados edit\u00e1veis.<\/p>\n\n\n\n<p>O robusto sistema de gerenciamento de contatos do Mailmodo permite organizar e segmentar seus contatos com base em v\u00e1rios crit\u00e9rios, como atributos do usu\u00e1rio, envolvimento em campanhas, intera\u00e7\u00f5es na plataforma ou eventos personalizados.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mails interativos<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o perfeita com a Shopify<\/li>\n\n\n\n<li>Teste A\/B<\/li>\n\n\n\n<li>Campanhas de marketing por e-mail acionadas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f53828&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f53828\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"741\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min.png\" alt=\"Mailmodo - a melhor ferramenta de marketing por e-mail 2025\" class=\"wp-image-174007\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-300x247.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-mailmodo-min-193x159.png 193w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Uma \u00f3tima ferramenta para profissionais de marketing que desejam criar e-mails interativos que geram maior envolvimento e convers\u00f5es. Se a sua plataforma atual de marketing por e-mail n\u00e3o tiver essa funcionalidade, vale a pena considerar o Mailmodo.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor sem c\u00f3digo, f\u00e1cil de usar, com recurso de arrastar e soltar<\/li>\n\n\n\n<li>Widgets interativos dentro de e-mails<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero limitado de modelos e blocos - a sele\u00e7\u00e3o do Mailmodo \u00e9 bastante b\u00e1sica em compara\u00e7\u00e3o com outras plataformas de marketing por e-mail<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"getresponse\">14 GetResponse<\/h4>\n\n\n\n<p><strong>GetResponse<\/strong> \u00e9 uma ferramenta que eu uso para enviar meu boletim informativo de marketing (se voc\u00ea ainda n\u00e3o se inscreveu - <a href=\"https:\/\/brand24.com\/blog\/pt\/?scrollto=newsletter&amp;utm_source=blog&amp;utm_medium=button-cta\" target=\"_blank\" rel=\"noopener\" title=\"agora \u00e9 a hora\">agora \u00e9 a hora<\/a> - \u00e9 gratuito!).<\/p>\n\n\n\n<p>Por que a GetResponse?<\/p>\n\n\n\n<p>Porque \u00e9 simples, econ\u00f4mico e eficaz.<\/p>\n\n\n\n<p>Por muito tempo, a GetResponse foi reconhecida apenas como uma ferramenta de marketing por e-mail. Agora, ela \u00e9 muito mais do que isso - voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar sites e p\u00e1ginas de destino<\/li>\n\n\n\n<li>Configurar an\u00fancios digitais<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerador de campanhas e e-mails com IA<\/li>\n\n\n\n<li>Modelos de boletins informativos<\/li>\n\n\n\n<li>Criador de fluxo de trabalho visual<\/li>\n\n\n\n<li>Acionamento avan\u00e7ado<\/li>\n\n\n\n<li>Marketing por SMS<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f53eb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f53eb2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse.webp\" alt=\"GetResponse - ferramenta de marketing por e-mail 2025\" class=\"wp-image-174006\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse.webp 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-300x132.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tool-getresponse-248x109.webp 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A GetResponse serve para funis de vendas, bate-papo ao vivo, notifica\u00e7\u00f5es push, semin\u00e1rios on-line e at\u00e9 mesmo cria\u00e7\u00e3o de sites. Sua versatilidade faz com que seja uma boa op\u00e7\u00e3o se voc\u00ea quiser gerenciar v\u00e1rios aspectos da sua estrat\u00e9gia de marketing em um s\u00f3 lugar. No entanto, aqueles que buscam uma solu\u00e7\u00e3o mais simples, somente de e-mail, podem achar a GetResponse muito ampla para suas necessidades.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plano gratuito que inclui acesso a muitos recursos, espa\u00e7o para at\u00e9 500 contatos e a capacidade de criar uma p\u00e1gina de destino<\/li>\n\n\n\n<li>Hospedagem de webinar incorporada<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ferramenta de cria\u00e7\u00e3o de sites - \u00e9 bom que ela exista, mas atualmente \u00e9 fundamental<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Outra ferramenta poderosa? Sim, por favor!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"respona\">15 Respona<\/h4>\n\n\n\n<p><strong>Resposta<\/strong>&nbsp;\u00e9 uma plataforma completa de alcance de e-mail.<\/p>\n\n\n\n<p>Essa ferramenta tem todos os recursos necess\u00e1rios para configurar e lan\u00e7ar uma campanha de alcance de e-mail de qualquer tipo: cria\u00e7\u00e3o de links, marketing, vendas, alcance de afiliados ou outros tipos de e-mail frio.<\/p>\n\n\n\n<p>Ele ajuda a automatizar os aspectos mais tediosos do alcance de e-mails frios, economizando muito tempo e aumentando efetivamente seu desempenho.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mecanismo de pesquisa integrado para prospec\u00e7\u00e3o<\/li>\n\n\n\n<li>Localizador de endere\u00e7os de e-mail integrado<\/li>\n\n\n\n<li>Assistente de e-mail com IA<\/li>\n\n\n\n<li>Analisador de qualidade do pitch de e-mail<\/li>\n\n\n\n<li>Programa\u00e7\u00e3o de envio<\/li>\n\n\n\n<li>Detec\u00e7\u00e3o de resposta autom\u00e1tica<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f5476a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f5476a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"370\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona.webp\" alt=\"Respona - ferramenta de marketing por e-mail 2025\" class=\"wp-image-174005\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona.webp 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-300x139.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-respona-248x115.webp 248w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Respona \u00e9 ideal para profissionais de marketing, especialistas em SEO e ag\u00eancias que desejam enviar e-mails com apar\u00eancia pessoal e artesanal sem precisar escrever cada um deles manualmente. \u00c9 uma grande economia de tempo e oferece resultados impressionantes de efici\u00eancia de alcance. Mas isso tem um custo - o Respona \u00e9 uma ferramenta bastante cara.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personaliza\u00e7\u00e3o eficiente de e-mails em escala<\/li>\n\n\n\n<li>Rastreamento e an\u00e1lise abrangentes<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sem aplicativo m\u00f3vel<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-automation\">Ferramentas de automa\u00e7\u00e3o de marketing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"user\">16 User.com<\/h4>\n\n\n\n<p><strong>Usu\u00e1rio.com<\/strong> \u00e9 um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-automacao-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de automa\u00e7\u00e3o de marketing<\/a> para enviar mensagens e manter relacionamentos com os clientes.<\/p>\n\n\n\n<p>Com a User.com, voc\u00ea criar\u00e1 a jornada definitiva do cliente.&nbsp;<\/p>\n\n\n\n<p>A ferramenta facilita a cria\u00e7\u00e3o de caminhos automatizados para identificar os momentos em que seus leads recebem mensagens.<\/p>\n\n\n\n<p>Isso economizar\u00e1 seu tempo e garantir\u00e1 que sua comunica\u00e7\u00e3o seja consistente.&nbsp;<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de caminhos de marketing o ajudar\u00e1 a determinar o que funciona melhor para sua empresa.&nbsp;<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreamento do comportamento do usu\u00e1rio<\/li>\n\n\n\n<li>Importa\u00e7\u00e3o e exporta\u00e7\u00e3o de contatos<\/li>\n\n\n\n<li>Segmentos din\u00e2micos<\/li>\n\n\n\n<li>Marketing por e-mail<\/li>\n\n\n\n<li>Gerenciamento do relacionamento com o cliente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f54e09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f54e09\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"374\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_.webp\" alt=\"User.com - ferramenta de automa\u00e7\u00e3o de marketing 2025\" class=\"wp-image-174004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_.webp 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-300x140.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-users.com_-248x116.webp 248w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O User.com pode ser uma \u00f3tima op\u00e7\u00e3o para equipes de vendas, marketing e sucesso do cliente. O pre\u00e7o n\u00e3o est\u00e1 dispon\u00edvel publicamente no site, mas muitos usu\u00e1rios descrevem a ferramenta como acess\u00edvel e com um valor razo\u00e1vel para seus recursos.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solu\u00e7\u00e3o muito abrangente<\/li>\n\n\n\n<li>F\u00e1cil de usar<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experi\u00eancia de usu\u00e1rio ruim - muitos usu\u00e1rios reclamam de dificuldades para navegar na plataforma<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Obtenha uma das melhores ferramentas de marketing digital!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"salesmanago\">17 SALESmanago<\/h4>\n\n\n\n<p><strong>VENDASmanago<\/strong> \u00e9 uma plataforma de automa\u00e7\u00e3o de marketing digital que visa a melhorar a convers\u00e3o em toda a jornada do cliente.<\/p>\n\n\n\n<p>Com essa ferramenta, voc\u00ea pode definir cen\u00e1rios ilimitados e ajust\u00e1-los ao comportamento do site do cliente.<\/p>\n\n\n\n<p>Com o SALESmanago, voc\u00ea poder\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar regras de automa\u00e7\u00e3o<\/li>\n\n\n\n<li>Fluxos de trabalho de automa\u00e7\u00e3o de projeto<\/li>\n\n\n\n<li>Projetar programas de gera\u00e7\u00e3o de leads e de est\u00edmulo<\/li>\n\n\n\n<li>Realizar campanhas de ativa\u00e7\u00e3o de clientes<\/li>\n\n\n\n<li>Automatizar campanhas de marketing<\/li>\n<\/ul>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de dados do cliente<\/li>\n\n\n\n<li>Centro de prefer\u00eancias do cliente<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o do RFM<\/li>\n\n\n\n<li>An\u00e1lise preditiva de IA<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de marketing e sites<\/li>\n\n\n\n<li>Testes e otimiza\u00e7\u00e3o A\/B\/X<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f5573c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f5573c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago.webp\" alt=\"SALESmanago - plataforma de automa\u00e7\u00e3o de marketing 2025\" class=\"wp-image-174003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago.webp 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-300x162.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-salesmanago-248x134.webp 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O SALESmanago ajuda as empresas a personalizar seu marketing e a aumentar o envolvimento do cliente. Ele funciona para empresas de todos os tamanhos e se conecta facilmente a plataformas de com\u00e9rcio eletr\u00f4nico e CRM.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recomenda\u00e7\u00f5es de IA<\/li>\n\n\n\n<li>Excelente para com\u00e9rcio eletr\u00f4nico<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface do usu\u00e1rio<\/strong> - \u00e9 esmagador para alguns usu\u00e1rios, tem muitas informa\u00e7\u00f5es e \u00e9 dif\u00edcil de navegar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-marketing\">Ferramentas de marketing de conte\u00fado<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"surfer\">18 Surfista<\/h4>\n\n\n\n<p><strong>Surfista<\/strong> \u00e9 um dos melhores <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-redacao-de-conteudo\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de reda\u00e7\u00e3o de conte\u00fado\">ferramentas de reda\u00e7\u00e3o de conte\u00fado<\/a> dispon\u00edvel agora mesmo. N\u00e3o consigo me imaginar trabalhando como especialista em marketing de conte\u00fado sem ele.<\/p>\n\n\n\n<p>Com o Surfer, voc\u00ea pode escrever artigos de alta qualidade e compat\u00edveis com SEO para conquistar posi\u00e7\u00f5es elevadas nos mecanismos de pesquisa.<\/p>\n\n\n\n<p>Muitas ferramentas de marketing digital t\u00eam recursos de conte\u00fado (por exemplo, Semrush), mas nenhuma delas se compara ao Surfer.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de conte\u00fado<\/li>\n\n\n\n<li>Auditoria de conte\u00fado<\/li>\n\n\n\n<li>IA do surfista<\/li>\n\n\n\n<li>Mapas tem\u00e1ticos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f55dcc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f55dcc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer.png\" alt=\"Surfer - ferramenta de marketing digital 2025\" class=\"wp-image-173997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-surfer-248x117.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea quer mesmo que seu conte\u00fado seja classificado, essa ferramenta de marketing de conte\u00fado \u00e9 indispens\u00e1vel. Ela n\u00e3o \u00e9 a plataforma de otimiza\u00e7\u00e3o de conte\u00fado mais barata do mercado, mas vale cada centavo - seu valor justifica o pre\u00e7o.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todos os insights essenciais est\u00e3o no editor de conte\u00fado<\/li>\n\n\n\n<li>Sugest\u00f5es de palavras-chave relevantes<\/li>\n\n\n\n<li>Ferramenta de an\u00e1lise de SERP para entender o que est\u00e1 funcionando para seus concorrentes<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problemas ocasionais com a cria\u00e7\u00e3o de novos conte\u00fados - \u00e0s vezes, n\u00e3o \u00e9 poss\u00edvel gerar um novo editor de conte\u00fado para palavras-chave espec\u00edficas<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Experimente uma das principais ferramentas de marketing digital!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"grammarly\">19 Grammarly<\/h4>\n\n\n\n<p><strong>Gram\u00e1tica<\/strong> \u00e9 um assistente de reda\u00e7\u00e3o com IA e outra das minhas ferramentas preferidas para a cria\u00e7\u00e3o de conte\u00fado.<\/p>\n\n\n\n<p>Ele verifica tudo o que escrevo e garante que seja claro, polido e livre de erros.<\/p>\n\n\n\n<p>Quer eu esteja editando um e-mail r\u00e1pido ou elaborando um artigo longo, o Grammarly oferece sugest\u00f5es em tempo real para melhorar minha gram\u00e1tica, tom e legibilidade.<\/p>\n\n\n\n<p>Mas isso n\u00e3o \u00e9 tudo!<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode gerar novo conte\u00fado e at\u00e9 mesmo verificar se h\u00e1 pl\u00e1gio para manter seu texto original e confi\u00e1vel.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Corre\u00e7\u00e3o gramatical<\/li>\n\n\n\n<li>Reescrita<\/li>\n\n\n\n<li>Verifica\u00e7\u00e3o de pontua\u00e7\u00e3o<\/li>\n\n\n\n<li>Humaniza\u00e7\u00e3o da IA<\/li>\n\n\n\n<li>Tons da marca<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f56671&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f56671\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly.png\" alt=\"Grammarly - a principal ferramenta de marketing digital 2025\" class=\"wp-image-173998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-grammarly-248x107.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Grammarly \u00e9 \u00fatil para qualquer pessoa que esteja criando conte\u00fado para sua empresa, mas \u00e9 igualmente valioso para funcion\u00e1rios que desejam evitar erros na comunica\u00e7\u00e3o cotidiana, como e-mails e mensagens de marketing.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verifica\u00e7\u00e3o em tempo real<\/li>\n\n\n\n<li>Oferecer uma extens\u00e3o de navegador para diferentes navegadores<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extens\u00e3o do navegador - \u00e0s vezes, o plug-in n\u00e3o funciona corretamente e substitui palavras por engano<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"flippingbook\">20 FlippingBook<\/h4>\n\n\n\n<p><a href=\"https:\/\/flippingbook.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Livro digital<\/a> \u00e9 uma poderosa plataforma de gerenciamento de conte\u00fado que transforma PDFs em flipbooks profissionais e interativos que voc\u00ea pode compartilhar e acompanhar. Ela permite converter brochuras, revistas, relat\u00f3rios e outros documentos em experi\u00eancias envolventes de folhear p\u00e1ginas com elementos interativos. <\/p>\n\n\n\n<p>Os recursos da ferramenta incluem branding, an\u00e1lises integradas, prote\u00e7\u00e3o de conte\u00fado e muito mais. Para fluxos de trabalho mais fluidos, voc\u00ea pode integr\u00e1-la a outras ferramentas por meio do Zapier.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1rias op\u00e7\u00f5es de compartilhamento;<\/li>\n\n\n\n<li>Estat\u00edsticas integradas com mais de 10 m\u00e9tricas;<\/li>\n\n\n\n<li>Distribui\u00e7\u00e3o segura de documentos;<\/li>\n\n\n\n<li>Adicionar v\u00eddeos, imagens pop-up, GIFs;<\/li>\n\n\n\n<li>Formul\u00e1rio integrado para captura de leads.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f56c4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f56c4e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1.png\" alt=\"Flippingbook - a melhor ferramenta de marketing digital de 2025\" class=\"wp-image-179987\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1.png 960w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/digital-marketing-tool-1-520x287.png 520w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:&nbsp;<\/strong><\/p>\n\n\n\n<p>O FlippingBook transforma PDFs em flipbooks interativos que ajudam os profissionais de marketing de conte\u00fado a apresentar materiais de forma mais envolvente e acompanhar como o p\u00fablico interage com eles.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa<\/strong> <strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compartilhamento f\u00e1cil de documentos por meio de um link direto<\/li>\n\n\n\n<li>Op\u00e7\u00f5es de prote\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li>V\u00e1rias integra\u00e7\u00f5es com outras ferramentas<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e<\/strong> <strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o de PDF \u2013 a ferramenta n\u00e3o suporta a cria\u00e7\u00e3o de PDFs a partir do zero e requer um arquivo existente.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"chatgpt\"><strong>21 ChatGPT<\/strong><\/h4>\n\n\n\n<p>Quem nunca ouviu falar de <strong>ChatGPT<\/strong>? Acho que todo mundo sabe o que \u00e9.<\/p>\n\n\n\n<p>\u00c9 um dos mais poderosos <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-marketing-de-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de marketing com IA\">Ferramentas de marketing com IA<\/a>.<\/p>\n\n\n\n<p>Se voc\u00ea estiver com falta de ideias, enfrentando bloqueio de escritor ou precisando de um impulso criativo, o ChatGPT pode ajud\u00e1-lo a gerar tudo, desde postagens de blog e legendas de m\u00eddia social at\u00e9 textos de p\u00e1ginas de destino, scripts de v\u00eddeo e imagens.<\/p>\n\n\n\n<p>\u00c9 uma grande economia de tempo e um \u00f3timo ponto de partida para qualquer tipo de conte\u00fado.<\/p>\n\n\n\n<p>Recomendo trat\u00e1-la como uma parceira criativa em vez de uma m\u00e1quina de copiar e colar. Refine e personalize o conte\u00fado gerado pela IA para obter os melhores resultados.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gera\u00e7\u00e3o de ideias<\/li>\n\n\n\n<li>Elabora\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li>Edi\u00e7\u00e3o e reescrita<\/li>\n\n\n\n<li>Reaproveitamento de conte\u00fado<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de imagens<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f572a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f572a2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"507\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt.png\" alt=\"Grammarly - a principal ferramenta para profissionais de marketing digital em 2025\" class=\"wp-image-173999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-chatgpt-248x126.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Ele \u00e9 \u00fatil em todas as \u00e1reas do marketing, n\u00e3o apenas no conte\u00fado. H\u00e1 uma vers\u00e3o gratuita dispon\u00edvel - n\u00e3o \u00e9 t\u00e3o poderosa quanto o ChatGPT-4o, mas ainda pode ser suficiente para algumas necessidades b\u00e1sicas.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferece suporte \u00e0 cria\u00e7\u00e3o de conte\u00fado em v\u00e1rios idiomas<\/li>\n\n\n\n<li>Muito vers\u00e1til, desde a gera\u00e7\u00e3o de texto at\u00e9 a gera\u00e7\u00e3o de imagens<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muito gen\u00e9rico - se o prompt n\u00e3o for suficientemente detalhado, as respostas ser\u00e3o muito gen\u00e9ricas<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Comece a usar ferramentas de IA!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"landing-page\">Ferramentas de p\u00e1gina de destino<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"landingi\">22 Landingi<\/h4>\n\n\n\n<p><strong>Landingi<\/strong> \u00e9 um editor de arrastar e soltar para projetar p\u00e1ginas de destino.<\/p>\n\n\n\n<p>A ferramenta oferece mais de 200 modelos para sua campanha de marketing digital.<\/p>\n\n\n\n<p>Para criar p\u00e1ginas de destino, voc\u00ea pode usar a biblioteca de imagens e \u00edcones.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode personalizar seu design em v\u00e1rios dispositivos.<\/p>\n\n\n\n<p>A integra\u00e7\u00e3o com o Google Analytics e os pixels de convers\u00e3o o ajudar\u00e3o a monitorar as metas das suas p\u00e1ginas de destino.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construtor de p\u00e1ginas de destino<\/li>\n\n\n\n<li>Criador de pop-ups<\/li>\n\n\n\n<li>Galeria de modelos<\/li>\n\n\n\n<li>Venda de produtos digitais<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f57b7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f57b7d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi.png\" alt=\"Landingi - ferramentas de marketing digital 2025\" class=\"wp-image-174002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-landingi-248x140.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Landingi \u00e9 especialmente excelente para profissionais de marketing que desejam criar p\u00e1ginas de alta convers\u00e3o sem precisar codificar e com baixo custo.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos prontos para uso<\/li>\n\n\n\n<li>Um grande n\u00famero de integra\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exporta\u00e7\u00e3o lenta de relat\u00f3rios - \u00e9 mais longa do que deveria ser<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"unbounce\">23 Unbounce<\/h4>\n\n\n\n<p><strong>Unbounce<\/strong> \u00e9 uma plataforma com tecnologia de IA para criar p\u00e1ginas de destino com uma alta taxa de convers\u00e3o.<\/p>\n\n\n\n<p>Com base em mais de 1,5 bilh\u00e3o de convers\u00f5es, a ferramenta sugere quais layouts e t\u00edtulos funcionar\u00e3o melhor para o seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Al\u00e9m disso, a ferramenta \u00e9 equipada com um gerador de c\u00f3pia instant\u00e2nea que ajuda a escrever um texto perfeito e uma chamada para a\u00e7\u00e3o.<\/p>\n\n\n\n<p>O Unbounce \u00e9 muito mais do que apenas um gerador de p\u00e1ginas de destino. Voc\u00ea tamb\u00e9m pode realizar testes A\/B ou otimizar seus gastos com o Google Ads.&nbsp;<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construtor de p\u00e1ginas de destino<\/li>\n\n\n\n<li>Testes A\/B<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o de IA<\/li>\n\n\n\n<li>Reda\u00e7\u00e3o de IA<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0424f58159&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0424f58159\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"605\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce.png\" alt=\"Unbounce - uma das melhores ferramentas de marketing digital 2025\" class=\"wp-image-174000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/12\/digital-marketing-tools-unbounce-237x159.png 237w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Unbounce \u00e9 perfeito para profissionais de marketing que n\u00e3o gostam de criar p\u00e1ginas de destino do zero.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excelente construtor de p\u00e1ginas<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limites de convers\u00e3o - h\u00e1 um limite de convers\u00e3o mensal<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o - alguns deles eram dif\u00edceis de fazer<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Aprimore sua estrat\u00e9gia de marketing digital com as ferramentas certas!<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Ent\u00e3o, voc\u00ea acabou de descobrir as 22 melhores ferramentas de marketing digital de 9 \u00e1reas. Criei essa vis\u00e3o geral com base em minha experi\u00eancia.<\/p>\n\n\n\n<p>Como verificar se a ferramenta ser\u00e1 adequada \u00e0 sua estrat\u00e9gia de marketing digital? Basta test\u00e1-la.<\/p>\n\n\n\n<p>Muitos profissionais de marketing digital est\u00e3o sempre dispostos a testar novas ferramentas - procurar as melhores solu\u00e7\u00f5es de marketing faz parte do nosso trabalho.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pense na \u00e1rea que precisa ser aprimorada em sua empresa - com certeza h\u00e1 uma ferramenta que pode apoi\u00e1-la.<\/li>\n\n\n\n<li>Em seguida, experimente as ferramentas de marketing on-line relacionadas.<\/li>\n\n\n\n<li>A maioria deles permite que voc\u00ea se inscreva para uma avalia\u00e7\u00e3o gratuita ou solicite uma apresenta\u00e7\u00e3o de demonstra\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea j\u00e1 experimentou o listening social para aprimorar seus esfor\u00e7os de marketing? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=359\" target=\"_blank\" rel=\"noopener\" title=\"Comece a test\u00e1-lo agora mesmo, gratuitamente!\">Comece a test\u00e1-lo agora mesmo, gratuitamente!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea consegue se imaginar trabalhando como profissional de marketing sem ferramentas de marketing digital? Tenho certeza de que n\u00e3o. Neste artigo, mostrarei a voc\u00ea as melhores ferramentas de marketing digital das categorias mais importantes.<\/p>","protected":false},"author":74,"featured_media":149862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[162,2881],"class_list":["post-128691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","tag-digital-marketing","tag-digital-marketing-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/128691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=128691"}],"version-history":[{"count":67,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/128691\/revisions"}],"predecessor-version":[{"id":181964,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/128691\/revisions\/181964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/149862"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=128691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=128691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=128691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}