{"id":140142,"date":"2023-01-28T13:20:00","date_gmt":"2023-01-28T12:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=140142"},"modified":"2026-04-13T11:33:57","modified_gmt":"2026-04-13T09:33:57","slug":"tiktok-marketing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-marketing\/","title":{"rendered":"How to Follow Hashtags on TikTok? [2026 Guide]"},"content":{"rendered":"<p>Seguir hashtags no TikTok requer dois toques, mas entender como elas realmente funcionam requer um pouco mais.<\/p>\n\n\n\n<p>Vamos dar uma olhada <strong>como seguir as hashtags do TikTok realmente funciona<\/strong>, e como control\u00e1-los adequadamente se estiver usando-os para marketing.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">H\u00e1 duas maneiras de seguir hashtags no TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">Voc\u00ea pode seguir uma hashtag nativamente dentro do aplicativo TikTok, adicionando-a aos seus Favoritos, ou pode rastre\u00e1-la com uma ferramenta de monitoramento de m\u00eddia social como o Brand24. A primeira op\u00e7\u00e3o ajuda voc\u00ea a navegar pelo conte\u00fado. A segunda permite que voc\u00ea me\u00e7a o desempenho e analise os resultados.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Seguir uma hashtag no aplicativo TikTok \u2260 ver todas as publica\u00e7\u00f5es<\/h4>\n                <p class=\"acf-key-takeaways__text\">Adicionar uma hashtag aos Favoritos n\u00e3o significa que voc\u00ea ver\u00e1 todas as publica\u00e7\u00f5es que a utilizam. O TikTok ainda classifica e filtra o conte\u00fado usando seu algoritmo, que prioriza o engajamento, o tempo de exibi\u00e7\u00e3o e o comportamento do usu\u00e1rio em vez do simples uso da hashtag.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As hashtags em 2026 s\u00e3o ferramentas de categoriza\u00e7\u00e3o<\/h4>\n                <p class=\"acf-key-takeaways__text\">As hashtags n\u00e3o funcionam mais como hacks de crescimento. Em vez disso, elas ajudam o TikTok a entender sobre o que \u00e9 o seu v\u00eddeo e a qual nicho ele pertence. Elas ajudam na indexa\u00e7\u00e3o do conte\u00fado e na visibilidade da pesquisa, em vez de impulsionar diretamente o alcance.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As hashtags ajudam na visibilidade da pesquisa do TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">O TikTok funciona cada vez mais como um mecanismo de pesquisa, especialmente para a Gera\u00e7\u00e3o Z. Hashtags bem escolhidas ajudam seu v\u00eddeo a aparecer nos resultados de pesquisa, mas somente quando correspondem \u00e0s suas palavras faladas, legendas e texto na tela.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quando voc\u00ea precisa de uma ferramenta de rastreamento de hashtag?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Se voc\u00ea quiser medir o desempenho da hashtag, o TikTok sozinho n\u00e3o \u00e9 suficiente. Dentro do aplicativo, voc\u00ea s\u00f3 pode ver o n\u00famero de publica\u00e7\u00f5es usando uma hashtag. Voc\u00ea n\u00e3o obter\u00e1 dados de alcance, an\u00e1lise de sentimentos, detec\u00e7\u00e3o de tend\u00eancias ou insights entre plataformas. Para acompanhar adequadamente o desempenho da hashtag, voc\u00ea precisa de uma ferramenta de monitoramento externa como o Brand24.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>Como seguir uma hashtag no TikTok?<\/strong><\/h2>\n\n\n\n<p>H\u00e1 duas maneiras principais de seguir hashtags no TikTok: dentro do aplicativo TikTok e por meio de <strong>ferramentas de rastreamento de hashtag.<\/strong><\/p>\n\n\n\n<p>Sem mais delongas, vamos ver como monitorar hashtags nas m\u00eddias sociais!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"method1\"><strong>M\u00e9todo 1: Usando a pesquisa do TikTok<\/strong><\/h3>\n\n\n\n<p>Assim como o Instagram, o TikTok nos permite seguir hashtags. Como fazer isso? \u00c9 muito simples.<\/p>\n\n\n\n<p>Vamos imaginar que voc\u00ea queira seguir o conte\u00fado em <strong>Strava<\/strong>, um aplicativo de monitoramento de condicionamento f\u00edsico usado principalmente por corredores e ciclistas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encontre a hashtag que voc\u00ea deseja seguir <strong>digitando # mais uma palavra-chave relacionada ao conte\u00fado <\/strong>que voc\u00ea est\u00e1 procurando. Por exemplo, para seguir o conte\u00fado de marca de um aplicativo de condicionamento f\u00edsico, use <strong>#strava<\/strong>. <\/li>\n\n\n\n<li>Agora voc\u00ea pode navegar pelo <strong>Topo<\/strong> <strong>conte\u00fado<\/strong> para a hashtag.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec506639b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec506639b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring.jpg\" alt=\"\" class=\"wp-image-181478\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtag P\u00e1gina de conte\u00fado principal no TikTok<\/figcaption><\/figure>\n\n\n\n<p>3. Clique no bot\u00e3o<strong> \u201cGuia \u201dHashtag<\/strong>, e voc\u00ea descobrir\u00e1 outras hashtags semelhantes do TikTok e seu volume. \u00c9 uma maneira f\u00e1cil de descobrir tend\u00eancias e tags semanticamente conectadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec5066cba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec5066cba\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok.jpg\" alt=\"\" class=\"wp-image-181477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-hashtag-monitoring-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Hashtag no TikTok<\/figcaption><\/figure>\n\n\n\n<p>4. A pr\u00f3xima etapa <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u00e9<strong>&nbsp;adicionando<\/strong><\/span><strong> uma hashtag em seus Favoritos<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec506759c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec506759c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok.jpg\" alt=\"\" class=\"wp-image-181479\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/add-tofavourites-hashtags-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Como adicionar uma hashtag aos seus Favoritos no TikTok<\/figcaption><\/figure>\n\n\n\n<p>5. Depois disso, v\u00e1 at\u00e9 seu perfil e clique no \u00edcone de marcador <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">para<strong>&nbsp;ver<\/strong><\/span><strong> a lista de hashtags que voc\u00ea segue.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec5067e65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec5067e65\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"849\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok.jpg\" alt=\"\" class=\"wp-image-181480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok.jpg 434w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/favourite-hashtag-list-tiktok-46x90.jpg 46w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lista de hashtags favoritas (seguidas) no TikTok<\/figcaption><\/figure>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">\u2139\ufe0f \u00c9 bom saber<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nAdicionar uma hashtag aos Favoritos <strong>n\u00e3o cria um feed de todas as postagens que o utilizam.<\/strong> O algoritmo do TikTok ainda decide o que voc\u00ea v\u00ea com base em seu envolvimento e comportamento. <br><br>Tamb\u00e9m, <strong>O TikTok n\u00e3o fornece an\u00e1lises detalhadas de hashtag<\/strong> dentro do aplicativo. Voc\u00ea ver\u00e1 apenas o n\u00famero de publica\u00e7\u00f5es usando a hashtag, sem m\u00e9tricas de alcance, crescimento ou sentimento.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<p>Adicionar uma hashtag a <strong>Favoritos<\/strong> no TikTok funciona <strong>mais como um marcador de p\u00e1gina do que como uma assinatura<\/strong>. O que acontece \u00e9 o seguinte:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que voc\u00ea recebe                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que voc\u00ea n\u00e3o recebe                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Acesso r\u00e1pido por meio de seu <strong>Favoritos<\/strong> \u27a1\ufe0f <strong>Hashtags<\/strong> guia<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Um feed cronol\u00f3gico de todas as postagens<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Um sinal de juros mais forte para <strong>sua p\u00e1gina para voc\u00ea<\/strong> algoritmo<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Visibilidade garantida de todas as postagens do #<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Uma classifica\u00e7\u00e3o <strong>P\u00e1gina de hashtag<\/strong> (Primeiro as postagens principais\/tend\u00eancias)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Atualiza\u00e7\u00f5es em tempo real<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>N\u00famero total de postagens<\/strong> usando a hashtag<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alcance, tend\u00eancias de crescimento, dados de engajamento, sentimento<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Para uma navega\u00e7\u00e3o casual, isso geralmente \u00e9 suficiente: TikTok <strong>ajuda voc\u00ea a descobrir conte\u00fado, mas n\u00e3o o ajuda a medi-lo.<\/strong><\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">No entanto, se precisar de recursos mais complexos, como monitoramento de hashtag, an\u00e1lise de sentimento ou rastreamento de tend\u00eancias, voc\u00ea precisar\u00e1 de&nbsp;<strong>algo mais avan\u00e7ado do que o aplicativo nativo<\/strong>.<\/span>&nbsp;<\/p>\n\n\n\n<p>\u00c9 a\u00ed que entram as ferramentas de rastreamento de hashtag!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"method2\"><strong><strong>M\u00e9todo 2: Acompanhe as hashtags com uma ferramenta de monitoramento&nbsp;<\/strong><\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode usar o poder de um rastreador de hashtag para <a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitorar hashtags<\/a> no TikTok e em outras redes de m\u00eddia social.<\/p>\n\n\n\n<p>Veja como isso funciona no Brand24:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Criar um novo projeto<\/strong> em Brand24 e <strong>digite a hashtag<\/strong> que voc\u00ea deseja rastrear (por exemplo, #strava ou #stravacycling).<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec5069803&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec5069803\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1.png\" alt=\"\" class=\"wp-image-181481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-248x145.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-setup-brand24-1-1-90x53.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o de um novo projeto de monitoramento # no Brand24<\/figcaption><\/figure>\n\n\n\n<p>2. Em seguida, escolha as plataformas que deseja monitorar, incluindo <strong>TikTok,<\/strong> e iniciar o projeto.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec506a0c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec506a0c4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1.png\" alt=\"\" class=\"wp-image-181482\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-248x81.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-settings-brand24-1-90x29.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00f5es do projeto no Brand24<\/figcaption><\/figure>\n\n\n\n<p>3. \u00c9 isso a\u00ed! De agora em diante, Brand24 <strong>coleta TikTok mentions <\/strong>contendo a hashtag escolhida em tempo real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what\"><strong>O que voc\u00ea pode ver ap\u00f3s a configura\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Quando seu projeto estiver em execu\u00e7\u00e3o, voc\u00ea poder\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medida geral <strong>Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/li>\n\n\n\n<li>Rastrear o <strong>n\u00famero de hashtags mentions<\/strong><\/li>\n\n\n\n<li>Medir o <strong>alcance<\/strong> de postagens usando essa hashtag<\/li>\n\n\n\n<li>Identificar os <strong>v\u00eddeos mais populares do TikTok<\/strong><\/li>\n\n\n\n<li>Analisar hashtag <strong>sentimento<\/strong> (positivo, neutro, negativo)<\/li>\n\n\n\n<li>Detectar picos repentinos com <strong>alertas em tempo real<\/strong><\/li>\n\n\n\n<li>Descubra hashtags relacionadas e populares<\/li>\n<\/ul>\n\n\n\n<p>Em geral, voc\u00ea poder\u00e1 analisar detalhadamente as hashtags nas plataformas de m\u00eddia social. Com essa ferramenta, voc\u00ea pode rastrear facilmente hashtags de marca e de nicho.<\/p>\n\n\n\n<p>Aqui voc\u00ea pode ver o <strong>Guia Mentions <\/strong>da campanha da hashtag #stravarunning:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec506abfe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec506abfe\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-mentions-tab-brand24-1-520x287.png 520w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Veja sua hashtag mentions do TikTok na guia Mentions<\/figcaption><\/figure>\n\n\n\n<p>Na captura de tela abaixo, voc\u00ea pode ver que, nos \u00faltimos 30 dias, houve 5457 <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\">TikTok mentions<\/a> no projeto Strava. Voc\u00ea pode navegar por eles <strong>na guia Mentions<\/strong>, usando v\u00e1rios filtros:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ec506b4e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ec506b4e6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1.png\" alt=\"\" class=\"wp-image-181484\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/strava-project-mentions-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtrar a hashtag mentions em Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Guia de monitoramento do TikTok <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which\"><strong><strong>Qual \u00e9 o melhor m\u00e9todo?<\/strong><\/strong><\/h2>\n\n\n\n<p>O rastreamento de hashtags no aplicativo TikTok n\u00e3o fornece nenhuma estat\u00edstica significativa al\u00e9m do n\u00famero de visualiza\u00e7\u00f5es. Isso significa que voc\u00ea poder\u00e1 <strong>definir a popularidade das hashtags<\/strong> e... \u00e9 isso.<\/p>\n\n\n\n<p>Usar um rastreador de hashtag \u00e9 uma \u00f3tima ideia <strong>quando voc\u00ea precisar<\/strong> <strong>estat\u00edsticas mais detalhadas<\/strong>como, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>alcance da m\u00eddia social, <\/li>\n\n\n\n<li>an\u00e1lise de sentimentos, <\/li>\n\n\n\n<li>n\u00famero exato de publica\u00e7\u00f5es que incluem uma hashtag, <\/li>\n\n\n\n<li>an\u00e1lise dos contextos em que sua hashtag aparece,<\/li>\n\n\n\n<li>ou os principais perfis p\u00fablicos que o utilizam. <\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma solu\u00e7\u00e3o perfeita para criar <strong>relat\u00f3rios detalhados de desempenho <\/strong>em campanhas de hashtag.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as hashtags do TikTok com Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=485\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-follow\"><strong>Por que seguir as hashtags do TikTok em 2026?<\/strong><\/h2>\n\n\n\n<p>TikTok <strong>n\u00e3o depende mais de hashtags<\/strong> para <em>entender<\/em> conte\u00fado. O algoritmo l\u00ea suas legendas, analisa recursos visuais, processa palavras faladas e prioriza fortemente o tempo de exibi\u00e7\u00e3o, os salvamentos, os compartilhamentos e o comportamento de pesquisa.<\/p>\n\n\n\n<p>Mas... isso significa que as hashtags s\u00e3o completamente in\u00fateis?<\/p>\n\n\n\n<p>N\u00e3o!<\/p>\n\n\n\n<p>Em 2026, as hashtags n\u00e3o s\u00e3o mais hacks de crescimento, mas sim <strong>categoriza\u00e7\u00e3o e sinais de pesquisa<\/strong>. Eles ajudam o algoritmo a \u201carquivar\u201d o conte\u00fado no nicho certo e ajudam os usu\u00e1rios a explorar intencionalmente t\u00f3picos espec\u00edficos.<\/p>\n\n\n\n<p>Reuni algumas dicas sobre como isso funciona na pr\u00e1tica:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consumer\"><strong>01 Para percep\u00e7\u00f5es do consumidor <\/strong><\/h3>\n\n\n\n<p>Quando voc\u00ea segue ou rastreia uma hashtag, <strong>al\u00e9m de apenas navegar pelas postagens, voc\u00ea tamb\u00e9m est\u00e1 observando:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>que perguntas as pessoas fazem<\/li>\n\n\n\n<li>o idioma que eles usam<\/li>\n\n\n\n<li>quais s\u00e3o os problemas que se repetem<\/li>\n\n\n\n<li>quais formatos obt\u00eam maior tempo de exibi\u00e7\u00e3o e engajamento<\/li>\n<\/ul>\n\n\n\n<p>Como o TikTok funciona cada vez mais como um mecanismo de pesquisa (especialmente para a Gera\u00e7\u00e3o Z), as hashtags de nicho geralmente representam <strong>conversas de alta inten\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer\"><strong>02 Para descoberta de influenciadores (em nichos espec\u00edficos)<\/strong><\/h3>\n\n\n\n<p>Os grandes criadores n\u00e3o dependem mais do #fyp. Eles <strong>construir em torno de categorias de hashtag de nicho<\/strong> como #BookTok, #TechTips, #StravaRunners, etc.<\/p>\n\n\n\n<p>Seguir hashtags relevantes ajuda voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>criadores de conte\u00fado que aparecem consistentemente em uma categoria<\/li>\n\n\n\n<li>ver quais vozes dominam um nicho<\/li>\n\n\n\n<li>identificar precocemente os micro-criadores emergentes<\/li>\n<\/ul>\n\n\n\n<p>Em 2026, <strong>a influ\u00eancia \u00e9 orientada pela comunidade<\/strong>, e as hashtags ajudam a mapear essas comunidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor\">03 <strong>Para an\u00e1lise da concorr\u00eancia (contexto &gt; m\u00e9tricas de vaidade)<\/strong><\/h3>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Rastreamento<strong>&nbsp;hashtags<\/strong><\/span><strong> conectado ao seu setor <\/strong>mostra a voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o que os concorrentes est\u00e3o publicando<\/li>\n\n\n\n<li>como os p\u00fablicos respondem (coment\u00e1rios, salvamentos, compartilhamentos)<\/li>\n\n\n\n<li>quais \u00e2ngulos de conte\u00fado est\u00e3o ganhando for\u00e7a<\/li>\n<\/ul>\n\n\n\n<p>E <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">porque<strong>&nbsp;descoberta<\/strong><\/span><strong> \u00e9 orientado por algoritmos<\/strong>, Ao observar o que sobrevive em um feed de hashtag, voc\u00ea percebe o que o TikTok realmente <em>quer empurrar.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-hashtags\"><strong>Quais hashtags do TikTok voc\u00ea deve usar?<\/strong><\/h2>\n\n\n\n<p>Em 2026, o melhor <strong>Estrat\u00e9gia de hashtag do TikTok <\/strong>tem mais a ver com clareza do que com volume.<\/p>\n\n\n\n<p>Em vez de adicionar tudo o que estiver remotamente relacionado ao seu t\u00f3pico, limite-se a <strong>3 a 5 hashtags altamente relevantes<\/strong> que descrevam claramente sobre o que \u00e9 seu v\u00eddeo. O algoritmo do TikTok j\u00e1 analisa o \u00e1udio, as legendas e os recursos visuais. <strong>As hashtags agora funcionam mais como sinais de suporte<\/strong>: eles confirmam o t\u00f3pico, n\u00e3o o definem.<\/p>\n\n\n\n<p>Ent\u00e3o, o que voc\u00ea deve realmente usar? \u00c9 muito \u00fatil pensar em categorias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"niche\">01 <strong>Hashtags de nicho (sua base)<\/strong><\/h3>\n\n\n\n<p>Esses s\u00e3o os mais importantes.<\/p>\n\n\n\n<p>As hashtags de nicho informam exatamente ao TikTok <strong>qual \u201clado\u201d da plataforma <\/strong>seu conte\u00fado pertence a: #BookTok, #FitTok, #StravaRunners, #MarketingTips, etc.<\/p>\n\n\n\n<p>Eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ajudar seu v\u00eddeo a aparecer nos resultados de pesquisa espec\u00edficos do t\u00f3pico<\/li>\n\n\n\n<li>conect\u00e1-lo a comunidades altamente engajadas<\/li>\n\n\n\n<li>dar ao algoritmo um contexto mais forte<\/li>\n<\/ul>\n\n\n\n<p>Se voc\u00ea estiver escolhendo apenas algumas etiquetas, estas devem fazer parte do corte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search\">02 <strong>Hashtags alinhadas \u00e0 pesquisa<\/strong><\/h3>\n\n\n\n<p>TikTok cada vez mais <strong>comporta-se como um mecanismo de busca<\/strong>. As pessoas digitam frases completas na barra de pesquisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ccomo editar bobinas\u201d<\/li>\n\n\n\n<li>\u201cmelhor laptop econ\u00f4mico,\u201d<\/li>\n\n\n\n<li>\u201crotina matinal para acne\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Usar hashtags que <strong>espelhar como as pessoas pesquisam<\/strong> aumenta suas chances de aparecer nesses resultados.<\/p>\n\n\n\n<p>Em vez de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#viral #fyp<\/li>\n<\/ul>\n\n\n\n<p>Experimente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#MRotina da manh\u00e3 para acne<\/li>\n\n\n\n<li>#BInicianteGin\u00e1sticaTreino<\/li>\n\n\n\n<li>#EmailDicas de marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"branded\">03 <strong>Hashtags de marca (para rastreamento e UGC)<\/strong><\/h3>\n\n\n\n<p>Se voc\u00ea estiver <strong>constru\u00e7\u00e3o <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reconhecimento da marca<\/a><\/strong>, Se a hashtag de uma marca for usada, ela ainda faz muito sentido, especialmente para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coleta de conte\u00fado gerado pelo usu\u00e1rio<\/li>\n\n\n\n<li>organiza\u00e7\u00e3o e monitoramento de campanhas<\/li>\n\n\n\n<li>monitoramento de marca ou produto mentions<\/li>\n<\/ul>\n\n\n\n<p>Se voc\u00ea quiser realmente <strong>medir o desempenho de sua hashtag de marca<\/strong> (volume, sentimento, alcance), \u00e9 a\u00ed que as ferramentas externas se tornam necess\u00e1rias, pois o pr\u00f3prio TikTok n\u00e3o mostrar\u00e1 muito al\u00e9m da contagem total de postagens.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente rastrear hashtags do TikTok gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=485\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"broad\">04 <strong>Hashtags amplas (use com cuidado)<\/strong><\/h3>\n\n\n\n<p>Tags como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#fyp<\/li>\n\n\n\n<li>#foryou<\/li>\n\n\n\n<li>#viral<\/li>\n\n\n\n<li>#tiktok<\/li>\n<\/ul>\n\n\n\n<p>ainda existem. Mas eles s\u00e3o <strong>extremamente competitivo<\/strong> e n\u00e3o garantem a visibilidade. Na maioria dos casos, eles adicionam ru\u00eddo em vez de clareza.<\/p>\n\n\n\n<p>Se \u00e9 que voc\u00ea os usa, <strong>Combine-os com um nicho forte e espec\u00edfico de pesquisa<\/strong> tags.<\/p>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n\n  <p style=\"margin:0; font-weight:bold;\">\ud83e\udde0 Uma r\u00e1pida verifica\u00e7\u00e3o da realidade<\/p>\n\n  <p style=\"margin:10px 0 0 0;\">\n    As hashtags do TikTok n\u00e3o \u201cempurram\u201d mais o conte\u00fado para a p\u00e1gina Para voc\u00ea.<br>\n    O tempo de exibi\u00e7\u00e3o, o envolvimento e o comportamento de pesquisa dominam a distribui\u00e7\u00e3o.\n  <\/p>\n\n  <p style=\"margin:12px 0 6px 0;\">\n    Suas hashtags devem:\n  <\/p>\n\n  <ul style=\"margin:0 0 10px 20px; padding:0;\">\n    <li>corresponder ao que voc\u00ea diz no v\u00eddeo<\/li>\n    <li>corresponder ao que est\u00e1 escrito em sua legenda<\/li>\n    <li>definir claramente seu nicho<\/li>\n  <\/ul>\n\n  <p style=\"margin:0;\">\n    Se eles n\u00e3o estiverem alinhados com seu conte\u00fado, n\u00e3o ajudar\u00e3o e poder\u00e3o at\u00e9 confundir o algoritmo.\n  <\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-you\">Voc\u00ea pode seguir hashtags no TikTok?<\/h3>\n\n\n\n<p>Sim, voc\u00ea pode adicionar uma hashtag ao seu <strong>Favoritos<\/strong> dentro do aplicativo TikTok.<\/p>\n\n\n\n<p>No entanto, em 2026, isso funciona mais como um <strong>marcador e sinal de interesse<\/strong> do que uma assinatura de feed real. Voc\u00ea n\u00e3o ver\u00e1 todas as publica\u00e7\u00f5es que usam essa hashtag. O TikTok ainda classifica e filtra o conte\u00fado com base no engajamento, no tempo de exibi\u00e7\u00e3o e na relev\u00e2ncia.<\/p>\n\n\n\n<p>Se precisar de visibilidade total (incluindo m\u00e9tricas como alcance, sentimento ou tend\u00eancias), voc\u00ea precisar\u00e1 de uma ferramenta de rastreamento de hashtag, como o Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-you\">Como voc\u00ea segue uma hashtag no TikTok?<\/h3>\n\n\n\n<p>Para seguir uma hashtag nativamente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Abra o TikTok e v\u00e1 at\u00e9 a barra de pesquisa.<\/li>\n\n\n\n<li>Digite a hashtag (por exemplo, #BookTok).<\/li>\n\n\n\n<li>Abra a p\u00e1gina da hashtag.<\/li>\n\n\n\n<li>Torneira <strong>Adicionar aos Favoritos<\/strong>.<\/li>\n\n\n\n<li>Acesse-o posteriormente por meio de seu perfil \u27a1\ufe0f \u00edcone de marcador \u27a1\ufe0f Hashtags.<\/li>\n<\/ol>\n\n\n\n<p><strong>Tenha em mente: <\/strong>isso n\u00e3o cria um feed cronol\u00f3gico. O algoritmo do TikTok ainda decide o que voc\u00ea v\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-you2\">Como voc\u00ea pode acompanhar o desempenho de uma hashtag do TikTok?<\/h3>\n\n\n\n<p>Para <strong>rastrear uma hashtag do TikTok<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use o Brand24, uma ferramenta de monitoramento de m\u00eddia social<\/li>\n\n\n\n<li>Crie um projeto com a hashtag como palavra-chave (por exemplo, #YourBrandName).<\/li>\n\n\n\n<li>Filtrar resultados por fonte do TikTok.<\/li>\n\n\n\n<li>Analise hashtag mentions, alcance, sentimento, tend\u00eancias, influenciadores e conte\u00fado de melhor desempenho!<\/li>\n<\/ol>\n\n\n\n<p>Isso permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medir o desempenho da campanha<\/li>\n\n\n\n<li>Detectar picos e tend\u00eancias de sentimentos<\/li>\n\n\n\n<li>Monitore o conte\u00fado gerado pelo usu\u00e1rio<\/li>\n\n\n\n<li>Compare hashtags de marca com hashtags de concorrentes<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 especialmente \u00fatil para marcas <strong>executar campanhas de hashtag ou colabora\u00e7\u00f5es de influenciadores.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">Qual \u00e9 a diferen\u00e7a entre seguir uma hashtag e monitorar seu desempenho?<\/h3>\n\n\n\n<p>Seguir uma hashtag no TikTok \u00e9 \u00fatil, mas muito limitado. Se voc\u00ea for uma marca, um criador ou um profissional de marketing, rapidamente atingir\u00e1 esses limites.<\/p>\n\n\n\n<p>Aqui est\u00e3o as cinco principais diferen\u00e7as:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Recurso                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Seguir uma hashtag no TikTok                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rastreamento de uma hashtag com Brand24                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Ver todas as postagens<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o, o algoritmo filtra o conte\u00fado<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim, todos os mentions detectados<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Feed cronol\u00f3gico<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 Sim (com filtros)<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>An\u00e1lise de sentimento<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o dispon\u00edvel<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Positivo \/ negativo \/ neutro<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Detec\u00e7\u00e3o de tend\u00eancias<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u26a0\ufe0f<\/span>\u00a0Somente manual<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detec\u00e7\u00e3o de tend\u00eancias e anomalias com base em IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do-matter\">As hashtags ainda s\u00e3o importantes no TikTok em 2026?<\/h3>\n\n\n\n<p>Sim, mas n\u00e3o da mesma forma que costumavam fazer.<\/p>\n\n\n\n<p>As hashtags n\u00e3o mais \u201cempurram\u201d o conte\u00fado para a p\u00e1gina Para voc\u00ea. Em vez disso, elas <strong>ajudam o algoritmo do TikTok a categorizar seu v\u00eddeo e a entender seu t\u00f3pico.<\/strong> A distribui\u00e7\u00e3o \u00e9 impulsionada principalmente por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hora do rel\u00f3gio<\/li>\n\n\n\n<li>engajamento (compartilhamentos, salvamentos, coment\u00e1rios)<\/li>\n\n\n\n<li>comportamento de pesquisa<\/li>\n\n\n\n<li>palavras-chave na tela e faladas<\/li>\n<\/ul>\n\n\n\n<p>As hashtags agora funcionam como um <strong>sinal de suporte<\/strong>, N\u00e3o \u00e9 um hack de crescimento.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quer saber como seguir hashtags no TikTok? Veja como isso funciona em 2026, al\u00e9m de como monitorar o desempenho da hashtag corretamente.<\/p>","protected":false},"author":12,"featured_media":153154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-140142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/140142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=140142"}],"version-history":[{"count":68,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/140142\/revisions"}],"predecessor-version":[{"id":181510,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/140142\/revisions\/181510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/153154"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=140142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=140142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=140142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}