{"id":141489,"date":"2025-06-09T15:50:55","date_gmt":"2025-06-09T13:50:55","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=141489"},"modified":"2026-04-10T12:08:28","modified_gmt":"2026-04-10T10:08:28","slug":"relatorios-de-analise-de-monitoramento-de-midia","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/media-monitoring-analysis-reports\/","title":{"rendered":"How to Write a Media Monitoring Report? [2025 Guide]"},"content":{"rendered":"<p>Escrever um relat\u00f3rio de monitoramento de m\u00eddia \u00e9 semelhante a pintar. As ferramentas s\u00e3o essenciais, mas definitivamente n\u00e3o s\u00e3o suficientes. Para criar uma verdadeira obra-prima, voc\u00ea precisa de uma vis\u00e3o, um objetivo, uma t\u00e9cnica e a capacidade de contar uma hist\u00f3ria. Caso contr\u00e1rio, voc\u00ea acabar\u00e1 com uma tela ca\u00f3tica de n\u00fameros e gr\u00e1ficos que ningu\u00e9m entende.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Short_Blog_Post_07_ver01_1-Media-monitoring-report.mp4\"><\/video><\/figure>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Depois de ler este artigo, voc\u00ea poder\u00e1:<\/strong><br><br>\n<ul class=\"wp-block-list\">\n<li><strong>Saber<\/strong> o que \u00e9 um relat\u00f3rio de monitoramento de m\u00eddia<\/li>\n\n\n\n<li><strong>Reconhecer<\/strong> 4 tipos de relat\u00f3rios de monitoramento de m\u00eddia<\/li>\n\n\n\n<li><strong>Entenda<\/strong> por que o relat\u00f3rio de monitoramento da m\u00eddia \u00e9 importante<\/li>\n\n\n\n<li><strong>Ter <\/strong>um modelo de relat\u00f3rio de monitoramento de m\u00eddia<\/li>\n\n\n\n<li><strong>Saber <\/strong>como criar seu pr\u00f3prio relat\u00f3rio de an\u00e1lise de monitoramento de m\u00eddia<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatisamediamonitoringreport\">O que \u00e9 um relat\u00f3rio de monitoramento de m\u00eddia?<\/h2>\n\n\n\n<p><strong>O relat\u00f3rio de monitoramento de m\u00eddia \u00e9 um documento que analisa e resume a cobertura da m\u00eddia sobre uma marca, pessoa, organiza\u00e7\u00e3o ou t\u00f3pico.<\/strong><\/p>\n\n\n\n<p>\u00c9 uma ferramenta padr\u00e3o usada em rela\u00e7\u00f5es p\u00fablicas e marketing para descobrir a visibilidade da marca, o sentimento, a reputa\u00e7\u00e3o, a percep\u00e7\u00e3o do p\u00fablico e a participa\u00e7\u00e3o da voz em um determinado nicho.<\/p>\n\n\n\n<p>Normalmente, um relat\u00f3rio de monitoramento de m\u00eddia leva <strong>na forma de um painel de controle visualmente atraente<\/strong> incluindo um resumo do mentions, principais m\u00e9tricas, insights, recomenda\u00e7\u00f5es e benchmarking competitivo.<\/p>\n\n\n\n<p><strong>Todos os dados e insights v\u00eam de v\u00e1rias fontes de dados, como: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00eddia social, <\/li>\n\n\n\n<li>sites de not\u00edcias, <\/li>\n\n\n\n<li>blogs, <\/li>\n\n\n\n<li>podcasts, <\/li>\n\n\n\n<li>plataformas de v\u00eddeo, <\/li>\n\n\n\n<li>f\u00f3runs e <\/li>\n\n\n\n<li>m\u00eddia tradicional (TV, r\u00e1dio, jornais).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c6257571b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c6257571b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"612\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-1140x612.jpg\" alt=\"brand24 Relat\u00f3rio de monitoramento de m\u00eddia com base em IA\" class=\"wp-image-174992\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-1140x612.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sample_report.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de relat\u00f3rio de monitoramento de m\u00eddia<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a melhor ferramenta de relat\u00f3rios de monitoramento de m\u00eddia!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Por que um relat\u00f3rio de monitoramento de m\u00eddia \u00e9 importante?<\/h2>\n\n\n\n<p>Se quiser preparar um relat\u00f3rio de monitoramento de m\u00eddia \u00fatil e informativo, \u00e9 preciso pensar no objetivo do relat\u00f3rio.&nbsp;<\/p>\n\n\n\n<p>Para facilitar um pouco a prepara\u00e7\u00e3o dos relat\u00f3rios de monitoramento da m\u00eddia, podemos distinguir quatro tipos deles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rios de campanhas de RP<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-analise-competitiva\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rios de an\u00e1lise competitiva<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-na-crise\/\" target=\"_blank\" rel=\"noopener\" title=\"Desempenho na crise\">Desempenho na crise<\/a> relat\u00f3rios<\/strong><\/li>\n\n\n\n<li><strong>Geral&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>desempenho da marca<\/strong><\/a><strong>&nbsp;relat\u00f3rio<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cada tipo de relat\u00f3rio, seja ele de marketing, de concorr\u00eancia, de crise ou um simples relat\u00f3rio mensal, exige uma an\u00e1lise de diferentes conjuntos de dados.<\/p>\n\n\n\n<p>Nas rela\u00e7\u00f5es p\u00fablicas, o <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> e os relat\u00f3rios o ajudar\u00e3o a <strong>monitorar seus KPIs e gerenciar suas metas<\/strong>.<\/p>\n\n\n\n<p>A compreens\u00e3o completa de suas metas lhe proporcionar\u00e1 <strong>uma melhor compreens\u00e3o do cen\u00e1rio geral em torno de sua empresa<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea poder\u00e1 facilmente<strong> identificar \u00e1reas que precisam ser aprimoradas<\/strong> bem como <strong>\u00e1reas em que voc\u00ea \u00e9 um l\u00edder inquestion\u00e1vel do setor<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\">Modelo de relat\u00f3rio de monitoramento de m\u00eddia<\/h2>\n\n\n\n<p>Agora, vou lhe mostrar um modelo pronto de relat\u00f3rio de cobertura da m\u00eddia.<\/p>\n\n\n\n<p>Eu fiz isso usando o Brand24. O que \u00e9 isso?<\/p>\n\n\n\n<p><strong>O Brand24 \u00e9 um sistema de <a href=\"https:\/\/brand24.com\/pt\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">software de monitoramento de m\u00eddia<\/a>&nbsp;<\/strong>que monitora e analisa <a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00eddia mentions \">m\u00eddia mentions <\/a>entre&nbsp;<strong>v\u00e1rios canais on-line, incluindo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataformas de m\u00eddia social<\/strong>como Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Bluesky, Telegram e Twitch<\/li>\n\n\n\n<li><strong>Fontes n\u00e3o sociais<\/strong>como sites de not\u00edcias, blogs, podcasts, plataformas de v\u00eddeo, boletins informativos, sites de avalia\u00e7\u00e3o e outros canais de m\u00eddia.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62575dc8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62575dc8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-1140x613.jpg\" alt=\"brand24 Painel de monitoramento de m\u00eddia com intelig\u00eancia artificial\" class=\"wp-image-175001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-1140x613.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 funciona perfeitamente para criar v\u00e1rios relat\u00f3rios de m\u00eddia. <\/p>\n\n\n\n<p>Portanto, a ferramenta n\u00e3o serve apenas para an\u00e1lise, mas tamb\u00e9m \u00e9 uma poderosa solu\u00e7\u00e3o de gera\u00e7\u00e3o de relat\u00f3rios.&nbsp;<\/p>\n\n\n\n<p><strong>Com apenas alguns cliques, voc\u00ea pode gerar relat\u00f3rios abrangentes e visualmente atraentes que destacam as principais m\u00e9tricas, os detalhamentos de sentimentos, os principais mentions, o alcance e muito mais.<\/strong><\/p>\n\n\n\n<p>Curioso para saber como fica na pr\u00e1tica?<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewbox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Clique e fa\u00e7a o download de exemplos de relat\u00f3rios de monitoramento de m\u00eddia:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Relat\u00f3rio do painel de monitoramento de m\u00eddia <\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span> Relat\u00f3rio em PDF sobre monitoramento de m\u00eddia<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/zx47f4g\" target=\"_blank\">\n                            <span>Relat\u00f3rio de compara\u00e7\u00e3o de concorrentes de monitoramento de m\u00eddia<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>Para ver como as informa\u00e7\u00f5es obtidas pelo monitoramento da m\u00eddia e os dados de escuta social s\u00e3o transformados em um documento estruturado e pr\u00e1tico, explore um exemplo pr\u00e1tico de um <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rio de escuta social<\/a>. Este relat\u00f3rio ilustra como analisar mentions, acompanhar o sentimento, identificar tend\u00eancias e gerar insights que orientam as decis\u00f5es de marketing e rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hosto\">Como criar um relat\u00f3rio de monitoramento de m\u00eddia?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Escolha sua meta<\/h3>\n\n\n\n<p>Como eu disse acima, diferentes tipos de relat\u00f3rios de m\u00eddia servem a diferentes prop\u00f3sitos. Por isso, a primeira etapa l\u00f3gica \u00e9 perguntar a si mesmo <strong>O que voc\u00ea deseja alcan\u00e7ar com o relat\u00f3rio<\/strong>.<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 medindo o sucesso de uma campanha de RP?&nbsp;<\/p>\n\n\n\n<p>Monitoramento de uma crise?&nbsp;<\/p>\n\n\n\n<p>Est\u00e1 analisando a posi\u00e7\u00e3o de sua marca em rela\u00e7\u00e3o \u00e0 concorr\u00eancia?<\/p>\n\n\n\n<p>Definindo o&nbsp;<strong>objetivo principal<\/strong>&nbsp;de seu relat\u00f3rio o ajudar\u00e1 a determinar&nbsp;<strong>em quais dados se concentrar<\/strong>,&nbsp;<strong>quais fontes devem ser priorizadas<\/strong>e&nbsp;<strong>como interpretar os resultados<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Um objetivo claramente definido garante que seu relat\u00f3rio permane\u00e7a relevante e acion\u00e1vel.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Crie rapidamente seu primeiro relat\u00f3rio de monitoramento de m\u00eddia!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Escolha as principais m\u00e9tricas<\/h3>\n\n\n\n<p>Ok, vamos passar para a parte mais concreta.&nbsp;<\/p>\n\n\n\n<p>Depois de definir o objetivo do seu relat\u00f3rio de an\u00e1lise de monitoramento de m\u00eddia, voc\u00ea precisa escolher as principais m\u00e9tricas que ir\u00e3o <strong>refletem esse objetivo <\/strong>e <strong>fornecer os insights mais relevantes<\/strong>.<\/p>\n\n\n\n<p>As m\u00e9tricas corretas o guiar\u00e3o em meio ao ru\u00eddo e o manter\u00e3o concentrado no que \u00e9 mais importante.<\/p>\n\n\n\n<p>Dependendo do tipo de relat\u00f3rio que estiver criando, abaixo voc\u00ea encontrar\u00e1 as tr\u00eas principais m\u00e9tricas a serem monitoradas para cada um deles.<\/p>\n\n\n\n<p>\u2b50 <strong>Ao criar um <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-pr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Relat\u00f3rio de rela\u00e7\u00f5es p\u00fablicas<\/a><strong>, concentre-se nas seguintes m\u00e9tricas durante o per\u00edodo da campanha:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a><\/strong>Compreender o tom emocional da cobertura da m\u00eddia<\/li>\n\n\n\n<li><strong>Volume e alcance dos mentions<\/strong>Para ver o tamanho do p\u00fablico-alvo que viu sua campanha<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>para medir como sua campanha impactou sua&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilidade da marca<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c6257686c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c6257686c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-1140x611.jpg\" alt=\"M\u00e9tricas do relat\u00f3rio de monitoramento de m\u00eddia do brand24 - pontua\u00e7\u00e3o de presen\u00e7a\" class=\"wp-image-175000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-1140x611.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score-248x133.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A crescente pontua\u00e7\u00e3o de presen\u00e7a<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Se voc\u00ea estiver trabalhando em um relat\u00f3rio de desempenho de crise, priorize a verifica\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mentions negativos<\/strong>para verificar a gravidade da situa\u00e7\u00e3o<\/li>\n\n\n\n<li><strong>Seu desempenho geral em compara\u00e7\u00e3o com o per\u00edodo anterior<\/strong>Compreender o impacto de uma crise<\/li>\n\n\n\n<li><strong>Principais fontes de sentimento negativo<\/strong>Para concentrar seus esfor\u00e7os de curadoria no lugar certo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62576bd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62576bd0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1007\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-1140x1007.jpg\" alt=\"brand24 m\u00e9tricas do relat\u00f3rio de monitoramento de m\u00eddia - fontes de negatividade\" class=\"wp-image-174999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-1140x1007.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-300x265.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics-180x159.jpg 180w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_sources_ai_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A an\u00e1lise de m\u00e9tricas de IA apresenta suas principais fontes de sentimento negativo<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Para obter relat\u00f3rios de an\u00e1lise competitiva, consulte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volume e alcance dos mentions<\/strong>para avaliar seu&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">reconhecimento da marca<\/a><\/li>\n\n\n\n<li><strong>An\u00e1lise comparativa de sentimentos<\/strong>para entender seu parente&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputa\u00e7\u00e3o da marca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compartilhamento de voz<\/a>Conhe\u00e7a sua posi\u00e7\u00e3o em seu nicho de mercado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62576ed5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62576ed5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-1140x456.jpg\" alt=\"brand24 m\u00e9tricas do relat\u00f3rio de monitoramento de m\u00eddia - share of voice\" class=\"wp-image-174998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-1140x456.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1ficos de compartilhamento de voz<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>E se voc\u00ea estiver criando um relat\u00f3rio geral de desempenho da marca, procure monitorar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tend\u00eancias de longo prazo,<\/strong>&nbsp;para descobrir novas oportunidades de crescimento<\/li>\n\n\n\n<li><strong>Principais fontes e mentions<\/strong>Para entender de onde vem o burburinho e o que est\u00e1 sendo dito<\/li>\n\n\n\n<li><strong>T\u00f3picos emergentes e hashtags de tend\u00eancia<\/strong>A empresa deve identificar novas narrativas sobre sua marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c625771bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c625771bc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-1140x529.jpg\" alt=\"brand24 m\u00e9tricas do relat\u00f3rio de monitoramento de m\u00eddia - t\u00f3picos de tend\u00eancias\" class=\"wp-image-174997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-1140x529.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-300x139.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis-248x115.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_topic_analysis.jpg 1163w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de t\u00f3picos de IA<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand24 e crie um relat\u00f3rio profissional de monitoramento de m\u00eddia!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Lembre-se das visualiza\u00e7\u00f5es de dados<\/h3>\n\n\n\n<p>Imagine que voc\u00ea est\u00e1 sentado em sua mesa e esperando impacientemente por um relat\u00f3rio de monitoramento de m\u00eddia de seu colega. <\/p>\n\n\n\n<p>O prazo terminou h\u00e1 dois dias e, portanto, as partes interessadas est\u00e3o ficando cada vez mais irritadas.<\/p>\n\n\n\n<p>Por fim, voc\u00ea recebe um e-mail com o t\u00edtulo \"Relat\u00f3rio de monitoramento de m\u00eddia - conclu\u00eddo\", abre-o e v\u00ea algo parecido com isso:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62577643&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62577643\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"665\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-1140x665.jpg\" alt=\"exemplo de relat\u00f3rio ruim\" class=\"wp-image-174996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-1140x665.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-300x175.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_mail.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Se voc\u00ea tentar imaginar como \u00e9 o relat\u00f3rio ruim, aqui est\u00e1 ele!<\/figcaption><\/figure>\n\n\n\n<p><strong>Terr\u00edvel. Simplesmente terr\u00edvel.<\/strong><\/p>\n\n\n\n<p>Essa imagem explica por que as visualiza\u00e7\u00f5es de dados s\u00e3o t\u00e3o essenciais.<\/p>\n\n\n\n<p>Para tornar seu relat\u00f3rio compreens\u00edvel, persuasivo e f\u00e1cil de digerir, voc\u00ea deve usar recursos visuais atraentes. O que exatamente?<\/p>\n\n\n\n<p><strong>Bem, h\u00e1 muitas op\u00e7\u00f5es para escolher:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usar tabelas<\/strong>&nbsp;para mostrar informa\u00e7\u00f5es detalhadas de uma forma f\u00e1cil de ler.<\/li>\n\n\n\n<li><strong>Adicione imagens ou capturas de tela<\/strong>&nbsp;para dar exemplos da vida real.<\/li>\n\n\n\n<li><strong>Incluir infogr\u00e1ficos<\/strong>&nbsp;para mostrar as ideias principais rapidamente.<\/li>\n\n\n\n<li><strong>Use mapas de calor<\/strong>&nbsp;para ver como as pessoas interagem com seu conte\u00fado.<\/li>\n\n\n\n<li>Mostrar tend\u00eancias e compara\u00e7\u00f5es com&nbsp;<strong>tabelas, gr\u00e1ficos ou diagramas<\/strong>.<\/li>\n\n\n\n<li><strong>Adicionar v\u00eddeos curtos<\/strong>&nbsp;para mostrar como sua campanha funciona.<\/li>\n\n\n\n<li>Torne seu relat\u00f3rio mais divertido com&nbsp;<strong>GIFs ou memes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Use a narrativa de dados<\/h3>\n\n\n\n<p>Os dados por si s\u00f3 n\u00e3o s\u00e3o suficientes ao preparar um relat\u00f3rio de an\u00e1lise de monitoramento de m\u00eddia. <\/p>\n\n\n\n<p>Se voc\u00ea deseja que seu relat\u00f3rio tenha um impacto real, <strong>ele deve interpretar todos os dados e contar uma hist\u00f3ria<\/strong>.<\/p>\n\n\n\n<p>Pense da seguinte forma: como especialista em marketing ou RP, voc\u00ea est\u00e1 familiarizado com todos os jarg\u00f5es. <\/p>\n\n\n\n<p>Termos como \"taxa de engajamento\", \"share of voice\" ou \"cen\u00e1rio de m\u00eddia\" s\u00e3o seu p\u00e3o de cada dia.<\/p>\n\n\n\n<p>Mas seu cliente, CEO ou parte interessada? N\u00e3o necessariamente. <\/p>\n\n\n\n<p><strong>Tudo o que eles querem de seu relat\u00f3rio \u00e9 uma resposta clara a uma simples pergunta: \"E da\u00ed?\".<\/strong><\/p>\n\n\n\n<p>\u00c9 por isso que seu trabalho \u00e9 preencher a lacuna entre os dados brutos e o valor comercial.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que voc\u00ea n\u00e3o precisa escrever outro \"O Senhor dos An\u00e9is\". <\/p>\n\n\n\n<p>H\u00e1 alguns elementos que voc\u00ea pode incluir em seu relat\u00f3rio que o tornar\u00e3o compreens\u00edvel e acion\u00e1vel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insights valiosos&nbsp;<\/strong><br><br>Explique o que seus dados realmente significam no contexto das metas de sua campanha. <br><br>Por exemplo, em vez de dizer \"mentions de m\u00eddia social aumentaram em 15%\", diga \"nossa campanha foi impulsionada por uma grande coopera\u00e7\u00e3o de influenciadores\".<br><br>Concentre-se nas implica\u00e7\u00f5es, n\u00e3o apenas nas observa\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificar tend\u00eancias<\/strong><br><br>Gr\u00e1ficos e n\u00fameros n\u00e3o explicam nada sem contexto. Identificar tend\u00eancias permite que voc\u00ea entenda como as coisas funcionam ao longo do tempo, e n\u00e3o apenas o que aconteceu em um momento espec\u00edfico.<br><\/li>\n\n\n\n<li><strong>Recomenda\u00e7\u00f5es<\/strong><br><br>Seu relat\u00f3rio n\u00e3o deve apenas descrever o que aconteceu - ele deve orientar o que acontecer\u00e1 em seguida. Traduza suas percep\u00e7\u00f5es e tend\u00eancias em a\u00e7\u00f5es que sua equipe ou partes interessadas possam implementar.<\/li>\n<\/ul>\n\n\n\n<p>Uma \u00f3tima maneira de automatizar sua narrativa de dados \u00e9 usar ferramentas com tecnologia de IA, como a Brand24 <a href=\"https:\/\/brand24.com\/pt\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"Insights sobre IA\">Insights sobre IA<\/a>.<\/p>\n\n\n\n<p>Em resumo, os AI Insights capturam dados de conversas sobre a marca. <\/p>\n\n\n\n<p>Ele divide todos os mentions por sentimento e t\u00f3picos e os interpreta com a ajuda da intelig\u00eancia artificial.<\/p>\n\n\n\n<p>Como resultado, esse recurso apresenta <strong>percep\u00e7\u00f5es, recomenda\u00e7\u00f5es e tend\u00eancias de marca ultra-personalizadas<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62577bfa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62577bfa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1101\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-174995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights.jpg 1101w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_insights-232x159.jpg 232w\" sizes=\"auto, (max-width: 1101px) 100vw, 1101px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights sobre IA do Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Automatize seus relat\u00f3rios<\/h3>\n\n\n\n<p>At\u00e9 agora, tudo parece ser um esfor\u00e7o enorme, n\u00e3o \u00e9? <\/p>\n\n\n\n<p>N\u00e3o se preocupe, tenho boas not\u00edcias!<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de monitoramento de m\u00eddia\">Ferramentas de monitoramento de m\u00eddia<\/a> como o Brand24 oferecem uma grande economia de tempo: o recurso de relat\u00f3rios automatizados.<\/p>\n\n\n\n<p>Tudo o que voc\u00ea precisa fazer \u00e9 acessar as configura\u00e7\u00f5es do seu projeto e definir regras para seus relat\u00f3rios de m\u00eddia.<\/p>\n\n\n\n<p>Aqui, voc\u00ea pode escolher se deseja receber relat\u00f3rios di\u00e1rios, semanais ou de alertas de tempestade, em quais circunst\u00e2ncias e selecionar seus destinat\u00e1rios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c62577f38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c62577f38\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"525\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-1140x525.jpg\" alt=\"Altera\u00e7\u00e3o das configura\u00e7\u00f5es de relat\u00f3rio no brand24\" class=\"wp-image-174994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-1140x525.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-300x138.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings-248x114.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_reports_settings.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A mesma hist\u00f3ria se aplica aos relat\u00f3rios do AI Insights. Voc\u00ea pode escolher quando e quem os receber\u00e1 com apenas alguns cliques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9c625781e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9c625781e5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"842\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-1140x842.jpg\" alt=\"altera\u00e7\u00e3o das configura\u00e7\u00f5es do relat\u00f3rio do ai insights no brand24\" class=\"wp-image-174993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-1140x842.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/media_monitoring_report_brand24_ai_reports_settings.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Gere seu relat\u00f3rio de monitoramento de m\u00eddia agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Um relat\u00f3rio de monitoramento de m\u00eddia \u00e9 mais do que apenas um conjunto de gr\u00e1ficos e n\u00fameros simples. <\/p>\n\n\n\n<p><strong>\u00c9 uma ferramenta que ajuda os profissionais de marketing e de rela\u00e7\u00f5es p\u00fablicas a comprovar o valor de seu trabalho<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Esse relat\u00f3rio mostra o que as pessoas dizem sobre sua marca, como se sentem em rela\u00e7\u00e3o a ela e onde essas conversas acontecem.&nbsp;<\/p>\n\n\n\n<p>Seja para monitorar as m\u00eddias sociais, avaliar uma campanha de RP, gerenciar uma crise ou analisar os concorrentes, ter os insights certos faz toda a diferen\u00e7a.&nbsp;<\/p>\n\n\n\n<p>Para criar um relat\u00f3rio s\u00f3lido, voc\u00ea sempre precisa de um <strong>objetivo claro<\/strong>, <strong>o conjunto certo de m\u00e9tricas<\/strong>e <strong>uma s\u00f3lida compreens\u00e3o de seu p\u00fablico-alvo<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Os dados s\u00e3o importantes, mas s\u00f3 funcionam se voc\u00ea souber como contar a hist\u00f3ria por tr\u00e1s deles. \u00c9 a\u00ed que entra a an\u00e1lise inteligente da m\u00eddia.&nbsp;<\/p>\n\n\n\n<p>Ferramentas como o Brand24 tornam todo o processo mais f\u00e1cil, mais r\u00e1pido e menos doloroso. <\/p>\n\n\n\n<p>Em vez de passar horas pesquisando os mentions, voc\u00ea pode se concentrar no que realmente importa: insights e a\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O objetivo do seu relat\u00f3rio de monitoramento de m\u00eddia determina quais m\u00e9tricas principais voc\u00ea deve usar.<\/li>\n\n\n\n<li>Um bom relat\u00f3rio faz muito mais do que apresentar dados brutos. Ele os traduz em percep\u00e7\u00f5es e recomenda\u00e7\u00f5es reais.<\/li>\n\n\n\n<li>\u00d3timos recursos visuais e uma narrativa de dados compreens\u00edvel s\u00e3o t\u00e3o importantes quanto a precis\u00e3o dos dados.<\/li>\n\n\n\n<li>As ferramentas de IA e a automa\u00e7\u00e3o podem economizar muito tempo sem sacrificar a qualidade.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=2\" title=\"Inicie um teste gratuito de 14 dias do Brand24\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e crie seu pr\u00f3prio relat\u00f3rio profissional de monitoramento de m\u00eddia!<\/p>","protected":false},"excerpt":{"rendered":"<p>Preparar um relat\u00f3rio contendo dados sobre os resultados de seu marketing digital pode ser uma tarefa \u00e1rdua e demorada. Este artigo explicar\u00e1 como preparar relat\u00f3rios de an\u00e1lise de monitoramento de m\u00eddia em menos de 5 minutos!<\/p>","protected":false},"author":83,"featured_media":175002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[3798,689,807,1345,762,763],"class_list":["post-141489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","tag-report-by-brand24","tag-social-listening-report","tag-social-media-analytics-report","tag-social-media-metrics-report","tag-social-media-monitoring-report","tag-social-media-report"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/141489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=141489"}],"version-history":[{"count":79,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/141489\/revisions"}],"predecessor-version":[{"id":179774,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/141489\/revisions\/179774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/175002"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=141489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=141489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=141489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}