{"id":145668,"date":"2025-11-25T12:28:31","date_gmt":"2025-11-25T11:28:31","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=145668"},"modified":"2026-04-09T16:11:07","modified_gmt":"2026-04-09T14:11:07","slug":"alternativas-ao-meltwater","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/meltwater-alternatives\/","title":{"rendered":"As melhores alternativas ao Meltwater para experimentar e testar em 2026"},"content":{"rendered":"<p>O Meltwater \u00e9 uma das plataformas de intelig\u00eancia de m\u00eddia mais consolidadas. Mas n\u00e3o \u00e9 a \u00fanica! Abaixo, voc\u00ea ver\u00e1 uma lista selecionada das melhores alternativas ao Meltwater em termos de monitoramento de redes sociais e escuta social.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>As melhores alternativas ao Meltwater&nbsp;<strong>depende das suas necessidades espec\u00edficas&nbsp;<\/strong>(mais gerenciamento de m\u00eddias sociais vs. mais monitoramento de m\u00eddias sociais),&nbsp;<strong>o tamanho da sua empresa<\/strong>e&nbsp;<strong>um or\u00e7amento.<\/strong><\/li>\n\n\n\n<li>Principais alternativas ao Meltwater para&nbsp;<strong>escuta social<\/strong>&nbsp;incluir&nbsp;<strong>Brand24<\/strong>,&nbsp;<strong>Observa\u00e7\u00e3o da marca<\/strong>,&nbsp;<strong>Mentionlytics<\/strong>e&nbsp;<strong>Keyhole.<\/strong><\/li>\n\n\n\n<li>As melhores alternativas ao Meltwater para&nbsp;<strong>gest\u00e3o de m\u00eddias sociais<\/strong>&nbsp;s\u00e3o&nbsp;<strong>Sprout Social<\/strong>,&nbsp;<strong>Hootsuite<\/strong>e&nbsp;<strong>Sprinklr<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top7meltwater\">As 7 melhores alternativas ao Meltwater:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p>O Brand24 \u00e9 uma ferramenta de monitoramento de m\u00eddia que rastreia e analisa marcas mentions em fontes sociais e n\u00e3o sociais.<\/p>\n\n\n\n<p>A ferramenta oferece um amplo conjunto de recursos \u00fateis baseados em IA que permitem que empresas de m\u00e9dio a grande porte cuidem da reputa\u00e7\u00e3o de sua marca, analisem o sentimento, monitorem os concorrentes e encontrem os principais influenciadores da marca.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimentos com base em IA\">An\u00e1lise de sentimentos com base em IA<\/a><strong>\u00a0<\/strong>que permitem revelar as emo\u00e7\u00f5es reais por tr\u00e1s de cada marca mention. Al\u00e9m de detectar sentimentos positivos, negativos ou neutros, a ferramenta identifica sentimentos mais sofisticados (como admira\u00e7\u00e3o, alegria, tristeza, etc.).<\/li>\n\n\n\n<li><strong>Insights sobre IA<\/strong>, para que o relat\u00f3rio automatizado apresente as observa\u00e7\u00f5es, conclus\u00f5es, tend\u00eancias e recomenda\u00e7\u00f5es personalizadas mais importantes.<\/li>\n\n\n\n<li><strong>Alertas de tempestades<\/strong>, que funcionam como alertas precoces de crise, notificando os usu\u00e1rios sobre um aumento repentino no volume ou alcance do mentions.<\/li>\n\n\n\n<li><strong>Detector de eventos de IA<\/strong>&nbsp;que detecta picos incomuns no volume ou sentimento da sua marca mentions e os interpreta automaticamente<\/li>\n\n\n\n<li><strong>Assistente de marca com IA<\/strong>, ou seja, um chatbot equipado com conhecimento interno e capaz de responder a qualquer pergunta relacionada \u00e0 marca.<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Telegram, Twitch, etc.<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, podcasts, plataformas de v\u00eddeo, f\u00f3runs, boletins informativos<\/li>\n\n\n\n<li>Mais de 50 sites de avalia\u00e7\u00f5es, incluindo AppStore, Google Play, TripAdvisor, Yelp, Booking.com e Capterra<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte que buscam uma solu\u00e7\u00e3o abrangente <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de monitoramento de m\u00eddia\">ferramenta de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recursos com tecnologia de intelig\u00eancia artificial<\/strong>&nbsp;que realmente funcionam e podem ajudar significativamente a obter insights mais precisos rapidamente<\/li>\n\n\n\n<li><strong>Monitoramento em tempo real<\/strong>&nbsp;que captura e analisa mentions quase instantaneamente<\/li>\n\n\n\n<li><strong>UX amig\u00e1vel<\/strong>, tornando o aprendizado da ferramenta e seu uso di\u00e1rio agrad\u00e1vel e intuitivo.<\/li>\n\n\n\n<li><strong>Filtragem avan\u00e7ada<\/strong>, permitindo que os usu\u00e1rios ajustem pain\u00e9is e relat\u00f3rios exatamente \u00e0s suas necessidades<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a>\u00a0que permitem \u00e0s marcas acompanhar seus concorrentes no mercado e comparar suas posi\u00e7\u00f5es no mercado.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso limitado a dados hist\u00f3ricos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b149f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b149f0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg\" alt=\"Painel Brand24 - alternativa ao Meltwater\" class=\"wp-image-178942\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrand24\">Compara\u00e7\u00e3o: Meltwater vs. Brand24<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Brand24<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Monitoramento de m\u00eddias sociais e redes sociais com tecnologia de IA em redes sociais, web, avalia\u00e7\u00f5es e boletins informativos<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Ideal para ag\u00eancias, empresas de m\u00e9dio porte e grandes empresas<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Rastreamento em tempo real de mentions, recursos de an\u00e1lise de IA, experi\u00eancia do usu\u00e1rio amig\u00e1vel, boa rela\u00e7\u00e3o custo-benef\u00edcio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Nos \u00faltimos 30 dias, a Meltwater recebeu cerca de 40% mais mentions online do que a Brand24.. No entanto, quando se trata da qualidade desses mentions, a Brand24 desfruta de uma opini\u00e3o mais favor\u00e1vel por parte dos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b14d2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b14d2f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg\" alt=\"Tabela comparativa entre Meltwater e Brand24\" class=\"wp-image-178950\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 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ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 \u2013 a melhor alternativa ao Meltwater!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprinklr\">02 Sprinklr<\/h3>\n\n\n\n<p>A Sprinklr \u00e9 uma plataforma de gest\u00e3o da experi\u00eancia do cliente (CXM) que combina marketing nas redes sociais, publicidade, gest\u00e3o de conte\u00fados, atendimento ao cliente e <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia social\">monitoramento de m\u00eddia social<\/a>.<\/p>\n\n\n\n<p>Ele fornece ferramentas avan\u00e7adas para monitorar marcas, analisar sentimentos e receber alertas em tempo real sobre poss\u00edveis crises \u2013 todas elas necess\u00e1rias para proteger a reputa\u00e7\u00e3o da marca.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unificado e&nbsp;<strong>recursos abrangentes de CXM<\/strong><\/li>\n\n\n\n<li><strong>Com tecnologia de IA&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">escuta social<\/a><\/li>\n\n\n\n<li>Monitoramento abrangente da m\u00eddia (com mais de 400 mil ve\u00edculos de comunica\u00e7\u00e3o acompanhados)<\/li>\n\n\n\n<li>Sprinklr&nbsp;<strong>Insights sobre IA<\/strong><\/li>\n\n\n\n<li>Gerenciamento de campanhas e automa\u00e7\u00f5es<\/li>\n\n\n\n<li><strong>V\u00e1rias integra\u00e7\u00f5es<\/strong>&nbsp;(CRMs, ferramentas de BI, DAM, plataformas de publicidade, etc.)<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social<strong>&nbsp;<\/strong>\u2013 Facebook, Instagram, X (Twitter), TikTok, YouTube, Snapchat, Reddit, VKontakte, LinkedIn, etc.<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, podcasts, sites de v\u00eddeo, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Publica\u00e7\u00f5es impressas, canais de not\u00edcias de TV e transmiss\u00f5es de r\u00e1dio<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Sprinklr \u00e9 voltado principalmente para grandes empresas com necessidades complexas e multicanais de monitoramento de m\u00eddia. Definitivamente, n\u00e3o \u00e9 indicado para freelancers e pequenas e m\u00e9dias empresas, para as quais a complexidade e o pre\u00e7o da plataforma s\u00e3o excessivos.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ampla cobertura de canais<\/strong>&nbsp;\u2013 A Sprinklr monitora uma grande quantidade de fontes sociais e n\u00e3o sociais, fornecendo uma cobertura abrangente das marcas mentions.<\/li>\n\n\n\n<li><strong>IA e an\u00e1lise poderosas<\/strong>&nbsp;\u2013 dados em tempo real, recursos alimentados por IA e uma an\u00e1lise de sentimentos altamente precisa<\/li>\n\n\n\n<li><strong>Fluxos de trabalho unificados e escal\u00e1veis<\/strong>&nbsp;\u2013 uma \u00fanica interface com pain\u00e9is personaliz\u00e1veis<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curva de aprendizado acentuada<\/strong>&nbsp;\u2013 voc\u00ea precisa de muito tempo para aprender a usar o Sprinklr e descobrir a maneira ideal de ajud\u00e1-lo em sua organiza\u00e7\u00e3o<\/li>\n\n\n\n<li><strong>Lacunas ocasionais nos dados<\/strong>&nbsp;\u2013 os usu\u00e1rios ocasionalmente relatam dados ausentes e falhas nas an\u00e1lises<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b1538c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b1538c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg\" alt=\"Painel de controle da Sprinklr\" class=\"wp-image-178949\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Sprinklr<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssprinklr\">Compara\u00e7\u00e3o: Meltwater vs. Sprinklr<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Sprinklr<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Experi\u00eancia do cliente empresarial e monitoramento de redes sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas e marcas globais ampliando CXM e monitoramento de m\u00eddia<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Gerenciamento de m\u00eddias sociais, experi\u00eancia do cliente e atendimento ao cliente em n\u00edvel empresarial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>De acordo com o recurso de compara\u00e7\u00e3o Brand24, o Sprinklr \u00e9 uma ferramenta um pouco mais reconhec\u00edvel do que o Meltwater (42 contra 39 na pontua\u00e7\u00e3o de presen\u00e7a).<\/p>\n\n\n\n<p>Al\u00e9m disso, o Sprinklr desperta emo\u00e7\u00f5es mais intensas. Eu n\u00e3o diria que \u201cvoc\u00ea ama ou odeia\u201d, mas, em compara\u00e7\u00e3o com o Meltwater, ele gera opini\u00f5es mais fortes, tanto positivas quanto negativas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b15677&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b15677\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"671\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg\" alt=\"Compara\u00e7\u00e3o entre Meltwater e Sprinklr\" class=\"wp-image-178956\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Sprinklr<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Meltwater!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\">03 Brandwatch<\/h3>\n\n\n\n<p>A Brandwatch \u00e9 uma ferramenta de monitoramento e an\u00e1lise de redes sociais que visa monitorar a presen\u00e7a online e obter insights sobre os clientes a partir de conversas online.<\/p>\n\n\n\n<p>Oferece ferramentas com tecnologia de intelig\u00eancia artificial para acompanhar as men\u00e7\u00f5es \u00e0 marca, analisar mudan\u00e7as e tend\u00eancias de opini\u00e3o e gerenciar as redes sociais em tempo real.&nbsp;<\/p>\n\n\n\n<p>No geral, a Brandwatch combina intelig\u00eancia do cliente, gerenciamento de m\u00eddias sociais e <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> em uma su\u00edte.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escuta social&nbsp;<\/strong>em mais de 100 milh\u00f5es de fontes online<\/li>\n\n\n\n<li><strong>Calend\u00e1rio de conte\u00fado unificado&nbsp;<\/strong>para programar e gerenciar todas as publica\u00e7\u00f5es org\u00e2nicas e pagas em um \u00fanico lugar<\/li>\n\n\n\n<li><strong>Caixa de entrada social&nbsp;<\/strong>que consolida mensagens de todas as redes em uma \u00fanica caixa de entrada para um melhor atendimento ao cliente e engajamento<\/li>\n\n\n\n<li><strong>An\u00e1lise competitiva&nbsp;<\/strong>comparar o desempenho social da sua marca com o dos concorrentes para descobrir a participa\u00e7\u00e3o no mercado e as tend\u00eancias do setor<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de influenciadores&nbsp;<\/strong>para descobrir vozes relevantes para colabora\u00e7\u00f5es de marca e parcerias de campanha&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, TikTok, etc.<\/li>\n\n\n\n<li>Blogs, f\u00f3runs, sites de not\u00edcias, TV, r\u00e1dio, plataformas de avalia\u00e7\u00e3o, outros sites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte e ag\u00eancias que precisam de intelig\u00eancia social avan\u00e7ada, em vez de pequenas empresas ou usu\u00e1rios individuais.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobertura excessiva de dados<\/strong>, incluindo cerca de 1,6 trilh\u00e3o de conversas hist\u00f3ricas (desde 2010)<\/li>\n\n\n\n<li><strong>Excelentes an\u00e1lises e recursos visuais&nbsp;<\/strong>que apresentam m\u00e9tricas importantes de forma amig\u00e1vel e clara<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o completa,&nbsp;<\/strong>Combinando escuta, publica\u00e7\u00e3o, engajamento e gerenciamento de influenciadores em uma \u00fanica plataforma<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alto custo<\/strong>, tornando-o dispon\u00edvel apenas para organiza\u00e7\u00f5es com or\u00e7amentos significativos.<\/li>\n\n\n\n<li><strong>Limita\u00e7\u00f5es dos recursos,&nbsp;<\/strong>como baixa personaliza\u00e7\u00e3o dos pain\u00e9is e atrasos nas atualiza\u00e7\u00f5es de dados em tempo real<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b15beb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b15beb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"712\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg\" alt=\"Painel do Brandwatch - alternativas ao Meltwater\" class=\"wp-image-178948\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brandwatch<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrandwatch\">Compara\u00e7\u00e3o: Meltwater vs. Brandwatch<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Observa\u00e7\u00e3o da marca<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Plataforma de intelig\u00eancia do consumidor, monitoramento de redes sociais, an\u00e1lise de dados<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio e grande porte, empreendimentos, equipes de pesquisa e an\u00e1lise<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Intelig\u00eancia do consumidor e identifica\u00e7\u00e3o de tend\u00eancias al\u00e9m de mentions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Meltwater e Brandwatch competem diretamente. Embora a Brandwatch tenha um volume ligeiramente superior de mentions, \u00e9 a Meltwater que alcan\u00e7a mais clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b15eb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b15eb3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg\" alt=\"Compara\u00e7\u00e3o entre Meltwater e Brandwatch\" class=\"wp-image-178955\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Brandwatch<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Brandwatch<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sproutsocial\">04 Sprout Social<\/h3>\n\n\n\n<p>O Sprout Social \u00e9 uma ferramenta de gerenciamento de m\u00eddias sociais que ajuda a gerenciar todas as suas contas sociais a partir de um \u00fanico lugar.<\/p>\n\n\n\n<p>Inclui um conjunto de ferramentas e recursos para agendar e publicar conte\u00fado, enviar mensagens, analisar <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">desempenho da m\u00eddia social<\/a>, e recursos de monitoramento das redes sociais.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caixa de entrada unificada&nbsp;<\/strong>para ver e responder a mensagens, coment\u00e1rios e mentions de v\u00e1rias redes sociais<\/li>\n\n\n\n<li><strong>Calend\u00e1rio de conte\u00fado e programa\u00e7\u00e3o de publica\u00e7\u00f5es&nbsp;<\/strong>planejar e automatizar a publica\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li><strong>Escuta social&nbsp;<\/strong>para monitorar a marca mentions<\/li>\n\n\n\n<li><strong>Pain\u00e9is de an\u00e1lise e relat\u00f3rios&nbsp;<\/strong>para acompanhar m\u00e9tricas de engajamento, crescimento da audi\u00eancia e desempenho do conte\u00fado<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00e3o da equipe&nbsp;<\/strong>para melhorar o fluxo de trabalho<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais, como Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube e outras<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte, bem como ag\u00eancias de marketing que necessitam de um gerenciamento poderoso das redes sociais. Um pouco complexo e caro demais para criadores individuais, freelancers e pequenas empresas.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface amig\u00e1vel ao usu\u00e1rio<\/strong>&nbsp;com seus pain\u00e9is limpos e bem organizados<\/li>\n\n\n\n<li><strong>Abordagem abrangente no que diz respeito \u00e0 gest\u00e3o das redes sociais&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Excelente an\u00e1lise de m\u00eddias sociais<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u00e7os altos&nbsp;<\/strong>\u2013 especialmente para organiza\u00e7\u00f5es menores<\/li>\n\n\n\n<li><strong>Recursos limitados nos planos mais baratos&nbsp;<\/strong>\u2013 an\u00e1lises mais avan\u00e7adas, monitoramento de redes sociais e algumas ferramentas de automa\u00e7\u00e3o est\u00e3o dispon\u00edveis apenas em planos de n\u00edvel superior<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b162be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b162be\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg\" alt=\"Painel de controle do Sprout Social\" class=\"wp-image-178947\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-90x52.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Sprout Social<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssproutsocial\">Compara\u00e7\u00e3o: Meltwater vs. Sprout Social<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Sprout Social<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Gerenciamento abrangente de m\u00eddias sociais, programa\u00e7\u00e3o de publica\u00e7\u00f5es, an\u00e1lises<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Equipes e marcas de m\u00e9dio porte e ag\u00eancias de marketing<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Clean UX, combina recursos de publica\u00e7\u00e3o, an\u00e1lise e monitoramento de redes sociais<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A compara\u00e7\u00e3o entre o Meltwater e o Sprout Social&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\">visibilidade da marca<\/a>&nbsp;mostra que o Sprout Social tem uma exposi\u00e7\u00e3o online muito maior.<\/p>\n\n\n\n<p>No entanto, vale a pena notar que o Meltwater tem uma participa\u00e7\u00e3o maior de mentions positivos do que seu rival no mercado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b165bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b165bf\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg\" alt=\"Tabela comparativa entre Meltwater e Sprout Social\" class=\"wp-image-178954\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Sprout Social<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Sprout Social<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">05 Hootsuite<\/h3>\n\n\n\n<p>O Hootsuite \u00e9 uma plataforma de gerenciamento de m\u00eddias sociais que ajuda a gerenciar v\u00e1rias contas de m\u00eddias sociais a partir de uma \u00fanica ferramenta.<\/p>\n\n\n\n<p>Na pr\u00e1tica, permite agendar publica\u00e7\u00f5es nas redes sociais, monitorar em tempo real, analisar o desempenho nas redes sociais, etc.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agendamento e automa\u00e7\u00f5es&nbsp;<\/strong>planejar publica\u00e7\u00f5es nas redes sociais com anteced\u00eancia e automatizar a publica\u00e7\u00e3o em v\u00e1rias plataformas<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personaliz\u00e1veis&nbsp;<\/strong>para acompanhar o engajamento, o alcance e o crescimento da audi\u00eancia<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00e3o da equipe&nbsp;<\/strong>por meio de pain\u00e9is compartilhados, permiss\u00f5es baseadas em fun\u00e7\u00f5es e aprova\u00e7\u00f5es de conte\u00fado<\/li>\n\n\n\n<li><strong>Escuta social&nbsp;<\/strong>monitorando fontes de m\u00eddia social e n\u00e3o social<\/li>\n\n\n\n<li><strong>V\u00e1rias integra\u00e7\u00f5es<\/strong>, incluindo Canva, Google Drive, Slack e muito mais<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Pinterest, WhatsApp, Bluesky<\/li>\n\n\n\n<li>Sites, blogs, f\u00f3runs, sites de v\u00eddeo, podcasts, imagens, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Devido \u00e0 escalabilidade e flexibilidade da Hootsuite em termos de ofertas de planos, ela \u00e9 adequada para empreendedores individuais, pequenas empresas, organiza\u00e7\u00f5es de m\u00e9dio porte e at\u00e9 mesmo grandes empresas.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataforma multifuncional para redes sociais&nbsp;<\/strong>gerenciar contas sociais, programar conte\u00fado, medir o engajamento e analisar o desempenho<\/li>\n\n\n\n<li><strong>Programa\u00e7\u00e3o em massa&nbsp;<\/strong>que reduz significativamente o tempo gasto em lan\u00e7amentos manuais<\/li>\n\n\n\n<li><strong>An\u00e1lises avan\u00e7adas e relat\u00f3rios automatizados,&nbsp;<\/strong>incluindo dezenas de m\u00e9tricas e insights<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface complexa<\/strong>, tornando a navega\u00e7\u00e3o e o aprendizado bastante dif\u00edceis<\/li>\n\n\n\n<li><strong>Custos adicionais<\/strong>, pois a maioria dos recursos avan\u00e7ados est\u00e1 dispon\u00edvel por um custo adicional.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b169e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b169e1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg\" alt=\"Painel do Hootsuite - alternativas ao Meltwater\" class=\"wp-image-178946\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-90x51.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Hootsuite<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervshootsuite\">Compara\u00e7\u00e3o: Meltwater vs. Hootsuite<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Hootsuite<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Gerenciamento e monitoramento de m\u00eddias sociais em fontes sociais e n\u00e3o sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio a grande porte focadas em gerenciar sua presen\u00e7a nas redes sociais<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>\u00d3timo para gerenciamento social abrangente, forte em programa\u00e7\u00e3o e publica\u00e7\u00e3o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O Hootsuite \u00e9 definitivamente uma das ferramentas de m\u00eddia social mais reconhecidas. Portanto, n\u00e3o \u00e9 de se surpreender que ele supere o Meltwater em termos de visibilidade online.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b16c90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b16c90\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg\" alt=\"Guia de compara\u00e7\u00e3o entre Meltwater e Hootsuite\" class=\"wp-image-178953\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Hootsuite<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Aproveite a melhor ferramenta de monitoramento de redes sociais!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionlytics\">06 Mentionlytics<\/h3>\n\n\n\n<p>O Mentionlytics \u00e9 uma ferramenta de monitoramento de m\u00eddia que rastreia e analisa marcas mentions na internet. Com seus recursos robustos de IA, o Mentionlytics \u00e9 uma alternativa interessante ao Meltwater.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento abrangente&nbsp;<\/strong>de plataformas de redes sociais e sites<\/li>\n\n\n\n<li><strong>An\u00e1lise baseada em intelig\u00eancia artificial&nbsp;<\/strong>que marca automaticamente o sentimento do mention (positivo, neutro, negativo), detecta anomalias e agrupa mentions relacionados por t\u00f3picos<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personaliz\u00e1veis&nbsp;<\/strong>e pain\u00e9is com m\u00e9tricas importantes, como participa\u00e7\u00e3o, alcance e engajamento<\/li>\n\n\n\n<li><strong>Consultor de Intelig\u00eancia Social (SIA)<\/strong>, que \u00e9 um consultor pessoal de IA que analisa seus mentions e fornece insights e recomenda\u00e7\u00f5es pr\u00e1ticas para melhorar sua presen\u00e7a online.<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), Facebook, LinkedIn, TikTok, YouTube, Reddit, Pinterest e BlueSky<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, f\u00f3runs, plataformas de avalia\u00e7\u00e3o e outros sites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Mentionlytics \u00e9 uma boa op\u00e7\u00e3o para pequenas e m\u00e9dias empresas e ag\u00eancias de marketing que desejam gerenciar sua presen\u00e7a e reputa\u00e7\u00e3o online.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ampla cobertura&nbsp;<\/strong>incluindo redes sociais populares e plataformas emergentes e de nicho, como Threads ou Bluesky<\/li>\n\n\n\n<li><strong>Recursos avan\u00e7ados de IA<\/strong>, incluindo an\u00e1lise de sentimentos e emo\u00e7\u00f5es com tecnologia de IA, agrupamento mention e detec\u00e7\u00e3o de anomalias, que simplificam a an\u00e1lise e revelam insights.<\/li>\n\n\n\n<li><strong>F\u00e1cil de usar e perspicaz<\/strong>, fornecendo dados altamente precisos e insights acion\u00e1veis sem uma interface complexa.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curva de aprendizagem&nbsp;<\/strong>\u2013 O Mentionlytics pode ter uma curva de aprendizado \u00edngreme para novos usu\u00e1rios, exigindo algum tempo e orienta\u00e7\u00e3o para dominar todos os recursos.<\/li>\n\n\n\n<li><strong>Limites de filtragem por palavra-chave&nbsp;<\/strong>\u2013 alguns usu\u00e1rios relatam controle limitado sobre a filtragem de palavras-chave, levando a mentions irrelevantes ou duplicados ocasionais que n\u00e3o podem ser facilmente exclu\u00eddos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b171e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b171e1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"737\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg\" alt=\"Painel de controle do Mentionlytics\" class=\"wp-image-178945\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-246x159.jpg 246w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-90x58.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Mentionlytics<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsmentionlytics\">Compara\u00e7\u00e3o: Meltwater vs. Mentionlytics<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Mentionlytics<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Ferramenta de monitoramento de m\u00eddias sociais e n\u00e3o sociais e an\u00e1lise de sentimentos<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Pequenas e m\u00e9dias empresas que necessitam de monitoramento de marca<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Monitoramento abrangente da web e das redes sociais com boa an\u00e1lise de sentimentos e <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a> foco<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u00c9 \u00f3bvio que Meltwater \u00e9 uma solu\u00e7\u00e3o muito mais reconhec\u00edvel do que Mentionlytics. No entanto, vale a pena notar a reputa\u00e7\u00e3o positiva de Mentionlytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b1749b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b1749b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg\" alt=\"Tabula\u00e7\u00e3o de compara\u00e7\u00e3o entre Meltwater e Mentionlytics\" class=\"wp-image-178952\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Mentionlytics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">07 Keyhole<\/h3>\n\n\n\n<p>O Keyhole \u00e9 uma ferramenta de an\u00e1lise e monitoramento de m\u00eddias sociais que ajuda os profissionais de marketing a acompanhar seu impacto e engajamento nas m\u00eddias sociais.&nbsp;<\/p>\n\n\n\n<p>Acima de tudo, permite a escuta social, o rastreamento de hashtags e a an\u00e1lise de influenciadores nas principais redes sociais, permitindo que os usu\u00e1rios avaliem o desempenho das campanhas e comprovem o retorno sobre o investimento em m\u00eddias sociais.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento social em tempo real&nbsp;<\/strong>monitorar a marca mentions, palavras-chave e hashtags nas redes sociais e al\u00e9m<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00e1lise de hashtag<\/a>\u00a0<strong>&amp; rastreamento\u00a0<\/strong>que permite descobrir suas tend\u00eancias de volume e at\u00e9 mesmo an\u00e1lises preditivas para prever o desempenho da campanha<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de influenciadores<\/strong>&nbsp;encontrar<strong>&nbsp;<\/strong>principais defensores da marca, filtre-os por localiza\u00e7\u00e3o ou palavras-chave e analise o impacto do seu envolvimento<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia&nbsp;<\/strong>para comparar seu desempenho social com o dos concorrentes usando m\u00e9tricas como:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">compartilhamento de voz<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, TikTok, YouTube, X (Twitter) e LinkedIn<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs e f\u00f3runs<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Keyhole \u00e9 uma boa op\u00e7\u00e3o para pequenas e m\u00e9dias empresas focadas no acompanhamento de campanhas nas redes sociais, eventos e parcerias com influenciadores.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9tricas de acompanhamento de influenciadores<\/strong>, tornando o Keyhole uma boa op\u00e7\u00e3o para marcas envolvidas em m\u00faltiplas colabora\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>An\u00e1lise robusta de hashtags<\/strong>, incluindo an\u00e1lise preditiva<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precis\u00e3o dos dados<\/strong>, pois usu\u00e1rios e revisores ocasionalmente relatam erros nos dados<\/li>\n\n\n\n<li><strong>Dados hist\u00f3ricos limitados<\/strong>&nbsp;que abrange apenas duas semanas de dados anteriores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b17877&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b17877\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg\" alt=\"Painel Keyhole - alternativa ao Meltwater\" class=\"wp-image-178944\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-300x143.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-248x118.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Keyhole<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervskeyhole\">Compara\u00e7\u00e3o: Meltwater vs. Keyhole<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u00c1gua de degelo<\/strong><\/td><td><strong>Keyhole<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>An\u00e1lise e monitoramento de m\u00eddias sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio porte e ag\u00eancias que buscam solu\u00e7\u00f5es de gerenciamento, publica\u00e7\u00e3o e monitoramento de m\u00eddias sociais<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Abordagem centrada na campanha, m\u00e9tricas sociais detalhadas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Em compara\u00e7\u00e3o com o Meltwater, o Keyhole \u00e9 uma ferramenta de nicho com baixa percep\u00e7\u00e3o e reconhecimento da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b17b23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b17b23\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg\" alt=\"Tabela comparativa entre Meltwater e Keyhole\" class=\"wp-image-178951\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-248x148.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Keyhole<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Keyhole<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwaterwhat\">O que \u00e9 Meltwater?<\/h3>\n\n\n\n<p>O Meltwater \u00e9 uma ferramenta de intelig\u00eancia de m\u00eddia que ajuda a gerenciar v\u00e1rios aspectos da presen\u00e7a online, incluindo monitoramento de m\u00eddia, escuta social, rela\u00e7\u00f5es p\u00fablicas, gerenciamento de m\u00eddias sociais, marketing de influ\u00eancia e an\u00e1lises.<\/p>\n\n\n\n<p>A plataforma agrega dados de m\u00eddias sociais, ve\u00edculos de not\u00edcias, blogs e canais de transmiss\u00e3o, fornecendo insights sobre o desempenho e a reputa\u00e7\u00e3o da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d21b17dff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d21b17dff\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"758\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg\" alt=\"Painel de controle do Meltwater\" class=\"wp-image-178943\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-239x159.jpg 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-90x60.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Meltwater<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwaderfeatures\">Quais s\u00e3o as principais caracter\u00edsticas do Meltwater?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento de m\u00eddia multicanal<\/strong>&nbsp;acompanhando a marca mentions em fontes sociais e n\u00e3o sociais, bem como na m\u00eddia tradicional (r\u00e1dio, TV)<\/li>\n\n\n\n<li><strong>Escuta social&nbsp;<\/strong>fornecendo dados e insights em tempo real sobre conversas relacionadas \u00e0 marca<\/li>\n\n\n\n<li><strong>Divulga\u00e7\u00e3o na m\u00eddia&nbsp;<\/strong>gra\u00e7as a um banco de dados global de contatos da m\u00eddia e recursos de distribui\u00e7\u00e3o de comunicados \u00e0 imprensa<\/li>\n\n\n\n<li><strong>Gerenciamento de m\u00eddia social&nbsp;<\/strong>programando e publicando posts nas principais plataformas sociais a partir de um \u00fanico painel de controle<\/li>\n\n\n\n<li><strong>Marketing de influ\u00eancia&nbsp;<\/strong>atrav\u00e9s da descoberta de influenciadores, realiza\u00e7\u00e3o de campanhas com influenciadores, an\u00e1lises em tempo real e acompanhamento do ROI das parcerias<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Meltwater!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwatersources\">Quais fontes o Meltwater monitora?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, Reddit, Twitch, Pinterest, X (Twitter), YouTube, LinkedIn, TikTok, etc.<\/li>\n\n\n\n<li>Ag\u00eancias de not\u00edcias, blogs, f\u00f3runs, podcasts, plataformas de v\u00eddeo<\/li>\n\n\n\n<li>TV, canais de r\u00e1dio, jornais, outras publica\u00e7\u00f5es impressas<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Meltwater is a great &#8211; but not the only &#8211; social media management and listening tool! Check the top 7 Meltwater alternatives you to try and test in 2026!<\/p>","protected":false},"author":83,"featured_media":154549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[4093,4092,4090,32,1929,1131],"class_list":["post-145668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-alternative-to-meltwater","tag-brand24-vs-meltwater","tag-meltwater-alternatives","tag-social-media-monitoring","tag-social-media-monitoring-tool","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/145668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=145668"}],"version-history":[{"count":71,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/145668\/revisions"}],"predecessor-version":[{"id":180053,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/145668\/revisions\/180053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/154549"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=145668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=145668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=145668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}