{"id":145668,"date":"2025-11-25T12:28:31","date_gmt":"2025-11-25T11:28:31","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=145668"},"modified":"2026-06-17T16:02:10","modified_gmt":"2026-06-17T14:02:10","slug":"alternativas-ao-meltwater","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/meltwater-alternatives\/","title":{"rendered":"As melhores alternativas ao Meltwater que experimentei e testei em 2026"},"content":{"rendered":"<p>O Meltwater \u00e9 uma das plataformas de intelig\u00eancia de m\u00eddia mais consolidadas. Mas n\u00e3o \u00e9 a \u00fanica! Abaixo, voc\u00ea ver\u00e1 uma lista selecionada das melhores alternativas ao Meltwater em termos de monitoramento de redes sociais e escuta social.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>As melhores alternativas ao Meltwater&nbsp;<strong>depende das suas necessidades espec\u00edficas&nbsp;<\/strong>(mais gerenciamento de m\u00eddias sociais vs. mais monitoramento de m\u00eddias sociais),&nbsp;<strong>o tamanho da sua empresa<\/strong>e&nbsp;<strong>um or\u00e7amento.<\/strong><\/li>\n\n\n\n<li>Principais alternativas ao Meltwater para&nbsp;<strong>social listening<\/strong>&nbsp;incluir&nbsp;<strong>Brand24<\/strong>,&nbsp;<strong>Brandwatch<\/strong>,&nbsp;<strong>Mentionlytics<\/strong>e&nbsp;<strong>Keyhole.<\/strong><\/li>\n\n\n\n<li>As melhores alternativas ao Meltwater para&nbsp;<strong>gest\u00e3o de m\u00eddias sociais<\/strong>&nbsp;s\u00e3o&nbsp;<strong>Sprout Social<\/strong>,&nbsp;<strong>Hootsuite<\/strong>e&nbsp;<strong>Sprinklr<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd2687&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd2687\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"758\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg\" alt=\"Painel de controle do Meltwater\" class=\"wp-image-178943\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-1140x758.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-239x159.jpg 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater-90x60.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Meltwater<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top7meltwater\">Minhas 7 principais alternativas ao Meltwater:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p>O Brand24 \u00e9 uma ferramenta de monitoramento de m\u00eddia que rastreia e analisa marcas mentions em fontes sociais e n\u00e3o sociais.<\/p>\n\n\n\n<p>A ferramenta oferece um amplo conjunto de recursos \u00fateis baseados em IA que permitem que empresas de m\u00e9dio a grande porte cuidem da reputa\u00e7\u00e3o de sua marca, analisem o sentimento, monitorem os concorrentes e encontrem os principais influenciadores da marca.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimentos com base em IA\">An\u00e1lise de sentimentos com base em IA<\/a><strong>&nbsp;<\/strong>que permitem revelar as emo\u00e7\u00f5es reais por tr\u00e1s de cada marca mention. Al\u00e9m de detectar sentimentos positivos, negativos ou neutros, a ferramenta identifica sentimentos mais sofisticados (como admira\u00e7\u00e3o, alegria, tristeza, etc.).<\/li>\n\n\n\n<li><strong>Insights sobre IA<\/strong>, para que o relat\u00f3rio automatizado apresente as observa\u00e7\u00f5es, conclus\u00f5es, tend\u00eancias e recomenda\u00e7\u00f5es personalizadas mais importantes.<\/li>\n\n\n\n<li><strong>Alertas de tempestades<\/strong>, que funcionam como alertas precoces de crise, notificando os usu\u00e1rios sobre um aumento repentino no volume ou alcance do mentions.<\/li>\n\n\n\n<li><strong>Detector de eventos de IA<\/strong>&nbsp;que detecta picos incomuns no volume ou sentimento da sua marca mentions e os interpreta automaticamente<\/li>\n\n\n\n<li><strong>Assistente de marca com IA<\/strong>, ou seja, um chatbot equipado com conhecimento interno e capaz de responder a qualquer pergunta relacionada \u00e0 marca.<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Telegram, Twitch, etc.<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, podcasts, plataformas de v\u00eddeo, f\u00f3runs, boletins informativos<\/li>\n\n\n\n<li>Mais de 50 sites de avalia\u00e7\u00f5es, incluindo AppStore, Google Play, TripAdvisor, Yelp, Booking.com e Capterra<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte que buscam uma solu\u00e7\u00e3o abrangente <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de monitoramento de m\u00eddia\">ferramenta de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recursos com tecnologia de intelig\u00eancia artificial<\/strong>&nbsp;que realmente funcionam e podem ajudar significativamente a obter insights mais precisos rapidamente<\/li>\n\n\n\n<li><strong>Monitoramento em tempo real<\/strong>&nbsp;que captura e analisa mentions quase instantaneamente<\/li>\n\n\n\n<li><strong>UX amig\u00e1vel<\/strong>, tornando o aprendizado da ferramenta e seu uso di\u00e1rio agrad\u00e1vel e intuitivo.<\/li>\n\n\n\n<li><strong>Filtragem avan\u00e7ada<\/strong>, permitindo que os usu\u00e1rios ajustem pain\u00e9is e relat\u00f3rios exatamente \u00e0s suas necessidades<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a>&nbsp;que permitem \u00e0s marcas acompanhar seus concorrentes no mercado e comparar suas posi\u00e7\u00f5es no mercado.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso limitado a dados hist\u00f3ricos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd31e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd31e7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg\" alt=\"Painel Brand24 - alternativa ao Meltwater\" class=\"wp-image-178942\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrand24\">Compara\u00e7\u00e3o: Meltwater vs. Brand24<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Brand24<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Monitoramento de m\u00eddias sociais e redes sociais com tecnologia de IA em redes sociais, web, avalia\u00e7\u00f5es e boletins informativos<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Ideal para ag\u00eancias, empresas de m\u00e9dio porte e grandes empresas<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Rastreamento em tempo real de mentions, recursos de an\u00e1lise de IA, experi\u00eancia do usu\u00e1rio amig\u00e1vel, boa rela\u00e7\u00e3o custo-benef\u00edcio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Nos \u00faltimos 30 dias, a Meltwater recebeu cerca de 40% mais mentions online do que a Brand24.. No entanto, quando se trata da qualidade desses mentions, a Brand24 desfruta de uma opini\u00e3o mais favor\u00e1vel por parte dos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd3aa3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd3aa3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg\" alt=\"Tabela comparativa entre Meltwater e Brand24\" class=\"wp-image-178950\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-1140x675.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 \u2013 a melhor alternativa ao Meltwater!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprinklr\">02 Sprinklr<\/h3>\n\n\n\n<p>A Sprinklr \u00e9 uma plataforma de gest\u00e3o da experi\u00eancia do cliente (CXM) que combina marketing nas redes sociais, publicidade, gest\u00e3o de conte\u00fados, atendimento ao cliente e <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia social\">monitoramento de m\u00eddia social<\/a>.<\/p>\n\n\n\n<p>Ele fornece ferramentas avan\u00e7adas para monitorar marcas, analisar sentimentos e receber alertas em tempo real sobre poss\u00edveis crises \u2013 todas elas necess\u00e1rias para proteger a reputa\u00e7\u00e3o da marca.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unificado e&nbsp;<strong>recursos abrangentes de CXM<\/strong><\/li>\n\n\n\n<li><strong>Com tecnologia de IA&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">social listening<\/a><\/li>\n\n\n\n<li>Monitoramento abrangente da m\u00eddia (com mais de 400 mil ve\u00edculos de comunica\u00e7\u00e3o acompanhados)<\/li>\n\n\n\n<li>Sprinklr&nbsp;<strong>Insights sobre IA<\/strong><\/li>\n\n\n\n<li>Gerenciamento de campanhas e automa\u00e7\u00f5es<\/li>\n\n\n\n<li><strong>V\u00e1rias integra\u00e7\u00f5es<\/strong>&nbsp;(CRMs, ferramentas de BI, DAM, plataformas de publicidade, etc.)<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social<strong>&nbsp;<\/strong>\u2013 Facebook, Instagram, X (Twitter), TikTok, YouTube, Snapchat, Reddit, VKontakte, LinkedIn, etc.<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, podcasts, sites de v\u00eddeo, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Publica\u00e7\u00f5es impressas, canais de not\u00edcias de TV e transmiss\u00f5es de r\u00e1dio<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Sprinklr \u00e9 voltado principalmente para grandes empresas com necessidades complexas e multicanais de monitoramento de m\u00eddia. Definitivamente, n\u00e3o \u00e9 indicado para freelancers e pequenas e m\u00e9dias empresas, para as quais a complexidade e o pre\u00e7o da plataforma s\u00e3o excessivos.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ampla cobertura de canais<\/strong>&nbsp;\u2013 A Sprinklr monitora uma grande quantidade de fontes sociais e n\u00e3o sociais, fornecendo uma cobertura abrangente das marcas mentions.<\/li>\n\n\n\n<li><strong>IA e an\u00e1lise poderosas<\/strong>&nbsp;\u2013 dados em tempo real, recursos alimentados por IA e uma an\u00e1lise de sentimentos altamente precisa<\/li>\n\n\n\n<li><strong>Fluxos de trabalho unificados e escal\u00e1veis<\/strong>&nbsp;\u2013 uma \u00fanica interface com pain\u00e9is personaliz\u00e1veis<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curva de aprendizado acentuada<\/strong>&nbsp;\u2013 voc\u00ea precisa de muito tempo para aprender a usar o Sprinklr e descobrir a maneira ideal de ajud\u00e1-lo em sua organiza\u00e7\u00e3o<\/li>\n\n\n\n<li><strong>Lacunas ocasionais nos dados<\/strong>&nbsp;\u2013 os usu\u00e1rios ocasionalmente relatam dados ausentes e falhas nas an\u00e1lises<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd48ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd48ad\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg\" alt=\"Painel de controle da Sprinklr\" class=\"wp-image-178949\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Sprinklr<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssprinklr\">Compara\u00e7\u00e3o: Meltwater vs. Sprinklr<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Sprinklr<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Experi\u00eancia do cliente empresarial e monitoramento de redes sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas e marcas globais ampliando CXM e monitoramento de m\u00eddia<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Gerenciamento de m\u00eddias sociais, experi\u00eancia do cliente e atendimento ao cliente em n\u00edvel empresarial<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>De acordo com o recurso de compara\u00e7\u00e3o Brand24, o Sprinklr \u00e9 uma ferramenta um pouco mais reconhec\u00edvel do que o Meltwater (42 contra 39 na pontua\u00e7\u00e3o de presen\u00e7a).<\/p>\n\n\n\n<p>Al\u00e9m disso, o Sprinklr desperta emo\u00e7\u00f5es mais intensas. Eu n\u00e3o diria que \u201cvoc\u00ea ama ou odeia\u201d, mas, em compara\u00e7\u00e3o com o Meltwater, ele gera opini\u00f5es mais fortes, tanto positivas quanto negativas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd514d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd514d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"671\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg\" alt=\"Compara\u00e7\u00e3o entre Meltwater e Sprinklr\" class=\"wp-image-178956\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-1140x671.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprinklr.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Sprinklr<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Meltwater!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\">03 Brandwatch<\/h3>\n\n\n\n<p>A Brandwatch \u00e9 uma ferramenta de monitoramento e an\u00e1lise de redes sociais que visa monitorar a presen\u00e7a online e obter insights sobre os clientes a partir de conversas online.<\/p>\n\n\n\n<p>Oferece ferramentas com tecnologia de intelig\u00eancia artificial para acompanhar as men\u00e7\u00f5es \u00e0 marca, analisar mudan\u00e7as e tend\u00eancias de opini\u00e3o e gerenciar as redes sociais em tempo real.&nbsp;<\/p>\n\n\n\n<p>No geral, a Brandwatch combina intelig\u00eancia do cliente, gerenciamento de m\u00eddias sociais e <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> em uma su\u00edte.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social listening&nbsp;<\/strong>em mais de 100 milh\u00f5es de fontes online<\/li>\n\n\n\n<li><strong>Calend\u00e1rio de conte\u00fado unificado&nbsp;<\/strong>para programar e gerenciar todas as publica\u00e7\u00f5es org\u00e2nicas e pagas em um \u00fanico lugar<\/li>\n\n\n\n<li><strong>Caixa de entrada social&nbsp;<\/strong>que consolida mensagens de todas as redes em uma \u00fanica caixa de entrada para um melhor atendimento ao cliente e engajamento<\/li>\n\n\n\n<li><strong>An\u00e1lise competitiva&nbsp;<\/strong>comparar o desempenho social da sua marca com o dos concorrentes para descobrir a participa\u00e7\u00e3o no mercado e as tend\u00eancias do setor<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de influenciadores&nbsp;<\/strong>para descobrir vozes relevantes para colabora\u00e7\u00f5es de marca e parcerias de campanha&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, TikTok, etc.<\/li>\n\n\n\n<li>Blogs, f\u00f3runs, sites de not\u00edcias, TV, r\u00e1dio, plataformas de avalia\u00e7\u00e3o, outros sites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte e ag\u00eancias que precisam de intelig\u00eancia social avan\u00e7ada, em vez de pequenas empresas ou usu\u00e1rios individuais.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobertura excessiva de dados<\/strong>, incluindo cerca de 1,6 trilh\u00e3o de conversas hist\u00f3ricas (desde 2010)<\/li>\n\n\n\n<li><strong>Excelentes an\u00e1lises e recursos visuais&nbsp;<\/strong>que apresentam m\u00e9tricas importantes de forma amig\u00e1vel e clara<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o completa,&nbsp;<\/strong>Combinando escuta, publica\u00e7\u00e3o, engajamento e gerenciamento de influenciadores em uma \u00fanica plataforma<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alto custo<\/strong>, tornando-o dispon\u00edvel apenas para organiza\u00e7\u00f5es com or\u00e7amentos significativos.<\/li>\n\n\n\n<li><strong>Limita\u00e7\u00f5es dos recursos,&nbsp;<\/strong>como baixa personaliza\u00e7\u00e3o dos pain\u00e9is e atrasos nas atualiza\u00e7\u00f5es de dados em tempo real<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd5e14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd5e14\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"712\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg\" alt=\"Painel do Brandwatch - alternativas ao Meltwater\" class=\"wp-image-178948\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-1140x712.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brandwatch<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsbrandwatch\">Compara\u00e7\u00e3o: Meltwater vs. Brandwatch<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Brandwatch<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Plataforma de intelig\u00eancia do consumidor, monitoramento de redes sociais, an\u00e1lise de dados<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio e grande porte, empreendimentos, equipes de pesquisa e an\u00e1lise<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Intelig\u00eancia do consumidor e identifica\u00e7\u00e3o de tend\u00eancias al\u00e9m de mentions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Meltwater e Brandwatch competem diretamente. Embora a Brandwatch tenha um volume ligeiramente superior de mentions, \u00e9 a Meltwater que alcan\u00e7a mais clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd66b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd66b5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg\" alt=\"Compara\u00e7\u00e3o entre Meltwater e Brandwatch\" class=\"wp-image-178955\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_brandwatch.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Brandwatch<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Brandwatch<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sproutsocial\">04 Sprout Social<\/h3>\n\n\n\n<p>O Sprout Social \u00e9 uma ferramenta de gerenciamento de m\u00eddias sociais que ajuda a gerenciar todas as suas contas sociais a partir de um \u00fanico lugar.<\/p>\n\n\n\n<p>Inclui um conjunto de ferramentas e recursos para agendar e publicar conte\u00fado, enviar mensagens, analisar <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">desempenho da m\u00eddia social<\/a>, e recursos de monitoramento das redes sociais.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caixa de entrada unificada&nbsp;<\/strong>para ver e responder a mensagens, coment\u00e1rios e mentions de v\u00e1rias redes sociais<\/li>\n\n\n\n<li><strong>Calend\u00e1rio de conte\u00fado e programa\u00e7\u00e3o de publica\u00e7\u00f5es&nbsp;<\/strong>planejar e automatizar a publica\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li><strong>Social listening&nbsp;<\/strong>para monitorar a marca mentions<\/li>\n\n\n\n<li><strong>Pain\u00e9is de an\u00e1lise e relat\u00f3rios&nbsp;<\/strong>para acompanhar m\u00e9tricas de engajamento, crescimento da audi\u00eancia e desempenho do conte\u00fado<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00e3o da equipe&nbsp;<\/strong>para melhorar o fluxo de trabalho<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais, como Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube e outras<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte, bem como ag\u00eancias de marketing que necessitam de um gerenciamento poderoso das redes sociais. Um pouco complexo e caro demais para criadores individuais, freelancers e pequenas empresas.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface amig\u00e1vel ao usu\u00e1rio<\/strong>&nbsp;com seus pain\u00e9is limpos e bem organizados<\/li>\n\n\n\n<li><strong>Abordagem abrangente no que diz respeito \u00e0 gest\u00e3o das redes sociais&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Excelente an\u00e1lise de m\u00eddias sociais<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u00e7os altos&nbsp;<\/strong>\u2013 especialmente para organiza\u00e7\u00f5es menores<\/li>\n\n\n\n<li><strong>Recursos limitados nos planos mais baratos&nbsp;<\/strong>\u2013 an\u00e1lises mais avan\u00e7adas, monitoramento de redes sociais e algumas ferramentas de automa\u00e7\u00e3o est\u00e3o dispon\u00edveis apenas em planos de n\u00edvel superior<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd7192&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd7192\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg\" alt=\"Painel de controle do Sprout Social\" class=\"wp-image-178947\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-1140x654.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social-90x52.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Sprout Social<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervssproutsocial\">Compara\u00e7\u00e3o: Meltwater vs. Sprout Social<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Sprout Social<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Gerenciamento abrangente de m\u00eddias sociais, programa\u00e7\u00e3o de publica\u00e7\u00f5es, an\u00e1lises<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Equipes e marcas de m\u00e9dio porte e ag\u00eancias de marketing<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Clean UX, combina recursos de publica\u00e7\u00e3o, an\u00e1lise e monitoramento de redes sociais<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A compara\u00e7\u00e3o entre o Meltwater e o Sprout Social&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\">visibilidade da marca<\/a>&nbsp;mostra que o Sprout Social tem uma exposi\u00e7\u00e3o online muito maior.<\/p>\n\n\n\n<p>No entanto, vale a pena notar que o Meltwater tem uma participa\u00e7\u00e3o maior de mentions positivos do que seu rival no mercado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd7a40&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd7a40\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg\" alt=\"Tabela comparativa entre Meltwater e Sprout Social\" class=\"wp-image-178954\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Sprout Social<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Sprout Social<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">05 Hootsuite<\/h3>\n\n\n\n<p>O Hootsuite \u00e9 uma plataforma de gerenciamento de m\u00eddias sociais que ajuda a gerenciar v\u00e1rias contas de m\u00eddias sociais a partir de uma \u00fanica ferramenta.<\/p>\n\n\n\n<p>Na pr\u00e1tica, permite agendar publica\u00e7\u00f5es nas redes sociais, monitorar em tempo real, analisar o desempenho nas redes sociais, etc.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agendamento e automa\u00e7\u00f5es&nbsp;<\/strong>planejar publica\u00e7\u00f5es nas redes sociais com anteced\u00eancia e automatizar a publica\u00e7\u00e3o em v\u00e1rias plataformas<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personaliz\u00e1veis&nbsp;<\/strong>para acompanhar o engajamento, o alcance e o crescimento da audi\u00eancia<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00e3o da equipe&nbsp;<\/strong>por meio de pain\u00e9is compartilhados, permiss\u00f5es baseadas em fun\u00e7\u00f5es e aprova\u00e7\u00f5es de conte\u00fado<\/li>\n\n\n\n<li><strong>Social listening&nbsp;<\/strong>monitorando fontes de m\u00eddia social e n\u00e3o social<\/li>\n\n\n\n<li><strong>V\u00e1rias integra\u00e7\u00f5es<\/strong>, incluindo Canva, Google Drive, Slack e muito mais<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Pinterest, WhatsApp, Bluesky<\/li>\n\n\n\n<li>Sites, blogs, f\u00f3runs, sites de v\u00eddeo, podcasts, imagens, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>Devido \u00e0 escalabilidade e flexibilidade da Hootsuite em termos de ofertas de planos, ela \u00e9 adequada para empreendedores individuais, pequenas empresas, organiza\u00e7\u00f5es de m\u00e9dio porte e at\u00e9 mesmo grandes empresas.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataforma multifuncional para redes sociais&nbsp;<\/strong>gerenciar contas sociais, programar conte\u00fado, medir o engajamento e analisar o desempenho<\/li>\n\n\n\n<li><strong>Programa\u00e7\u00e3o em massa&nbsp;<\/strong>que reduz significativamente o tempo gasto em lan\u00e7amentos manuais<\/li>\n\n\n\n<li><strong>An\u00e1lises avan\u00e7adas e relat\u00f3rios automatizados,&nbsp;<\/strong>incluindo dezenas de m\u00e9tricas e insights<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface complexa<\/strong>, tornando a navega\u00e7\u00e3o e o aprendizado bastante dif\u00edceis<\/li>\n\n\n\n<li><strong>Custos adicionais<\/strong>, pois a maioria dos recursos avan\u00e7ados est\u00e1 dispon\u00edvel por um custo adicional.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd853f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd853f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg\" alt=\"Painel do Hootsuite - alternativas ao Meltwater\" class=\"wp-image-178946\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite-90x51.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Hootsuite<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervshootsuite\">Compara\u00e7\u00e3o: Meltwater vs. Hootsuite<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Hootsuite<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Gerenciamento e monitoramento de m\u00eddias sociais em fontes sociais e n\u00e3o sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio a grande porte focadas em gerenciar sua presen\u00e7a nas redes sociais<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>\u00d3timo para gerenciamento social abrangente, forte em programa\u00e7\u00e3o e publica\u00e7\u00e3o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>O Hootsuite \u00e9 definitivamente uma das ferramentas de m\u00eddia social mais reconhecidas. Portanto, n\u00e3o \u00e9 de se surpreender que ele supere o Meltwater em termos de visibilidade online.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd8dd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd8dd1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg\" alt=\"Guia de compara\u00e7\u00e3o entre Meltwater e Hootsuite\" class=\"wp-image-178953\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_hootsuite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Hootsuite<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Aproveite a melhor ferramenta de monitoramento de redes sociais!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=45\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionlytics\">06 Mentionlytics<\/h3>\n\n\n\n<p>O Mentionlytics \u00e9 uma ferramenta de monitoramento de m\u00eddia que rastreia e analisa marcas mentions na internet. Com seus recursos robustos de IA, o Mentionlytics \u00e9 uma alternativa interessante ao Meltwater.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento abrangente&nbsp;<\/strong>de plataformas de redes sociais e sites<\/li>\n\n\n\n<li><strong>An\u00e1lise baseada em intelig\u00eancia artificial&nbsp;<\/strong>que marca automaticamente o sentimento do mention (positivo, neutro, negativo), detecta anomalias e agrupa mentions relacionados por t\u00f3picos<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personaliz\u00e1veis&nbsp;<\/strong>e pain\u00e9is com m\u00e9tricas importantes, como participa\u00e7\u00e3o, alcance e engajamento<\/li>\n\n\n\n<li><strong>Consultor de Intelig\u00eancia Social (SIA)<\/strong>, que \u00e9 um consultor pessoal de IA que analisa seus mentions e fornece insights e recomenda\u00e7\u00f5es pr\u00e1ticas para melhorar sua presen\u00e7a online.<\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, X (Twitter), Facebook, LinkedIn, TikTok, YouTube, Reddit, Pinterest e BlueSky<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, f\u00f3runs, plataformas de avalia\u00e7\u00e3o e outros sites<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Mentionlytics \u00e9 uma boa op\u00e7\u00e3o para pequenas e m\u00e9dias empresas e ag\u00eancias de marketing que desejam gerenciar sua presen\u00e7a e reputa\u00e7\u00e3o online.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ampla cobertura&nbsp;<\/strong>incluindo redes sociais populares e plataformas emergentes e de nicho, como Threads ou Bluesky<\/li>\n\n\n\n<li><strong>Recursos avan\u00e7ados de IA<\/strong>, incluindo an\u00e1lise de sentimentos e emo\u00e7\u00f5es com tecnologia de IA, agrupamento mention e detec\u00e7\u00e3o de anomalias, que simplificam a an\u00e1lise e revelam insights.<\/li>\n\n\n\n<li><strong>F\u00e1cil de usar e perspicaz<\/strong>, fornecendo dados altamente precisos e insights acion\u00e1veis sem uma interface complexa.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Curva de aprendizagem&nbsp;<\/strong>\u2013 O Mentionlytics pode ter uma curva de aprendizado \u00edngreme para novos usu\u00e1rios, exigindo algum tempo e orienta\u00e7\u00e3o para dominar todos os recursos.<\/li>\n\n\n\n<li><strong>Limites de filtragem por palavra-chave&nbsp;<\/strong>\u2013 alguns usu\u00e1rios relatam controle limitado sobre a filtragem de palavras-chave, levando a mentions irrelevantes ou duplicados ocasionais que n\u00e3o podem ser facilmente exclu\u00eddos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efd9a78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efd9a78\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"737\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg\" alt=\"Painel de controle do Mentionlytics\" class=\"wp-image-178945\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-1140x737.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-300x194.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-246x159.jpg 246w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics-90x58.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Mentionlytics<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervsmentionlytics\">Compara\u00e7\u00e3o: Meltwater vs. Mentionlytics<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Mentionlytics<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>Ferramenta de monitoramento de m\u00eddias sociais e n\u00e3o sociais e an\u00e1lise de sentimentos<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Pequenas e m\u00e9dias empresas que necessitam de monitoramento de marca<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Monitoramento abrangente da web e das redes sociais com boa an\u00e1lise de sentimentos e <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a> foco<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u00c9 \u00f3bvio que Meltwater \u00e9 uma solu\u00e7\u00e3o muito mais reconhec\u00edvel do que Mentionlytics. No entanto, vale a pena notar a reputa\u00e7\u00e3o positiva de Mentionlytics.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efda301&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efda301\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg\" alt=\"Tabula\u00e7\u00e3o de compara\u00e7\u00e3o entre Meltwater e Mentionlytics\" class=\"wp-image-178952\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_mentionlytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Mentionlytics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\">07 Keyhole<\/h3>\n\n\n\n<p>O Keyhole \u00e9 uma ferramenta de an\u00e1lise e monitoramento de m\u00eddias sociais que ajuda os profissionais de marketing a acompanhar seu impacto e engajamento nas m\u00eddias sociais.&nbsp;<\/p>\n\n\n\n<p>Acima de tudo, permite a escuta social, o rastreamento de hashtags e a an\u00e1lise de influenciadores nas principais redes sociais, permitindo que os usu\u00e1rios avaliem o desempenho das campanhas e comprovem o retorno sobre o investimento em m\u00eddias sociais.<\/p>\n\n\n\n<p><strong>\ud83d\udd11 Principais caracter\u00edsticas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento social em tempo real&nbsp;<\/strong>monitorar a marca mentions, palavras-chave e hashtags nas redes sociais e al\u00e9m<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00e1lise de hashtag<\/a>&nbsp;<strong>&amp; rastreamento&nbsp;<\/strong>que permite descobrir suas tend\u00eancias de volume e at\u00e9 mesmo an\u00e1lises preditivas para prever o desempenho da campanha<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de influenciadores<\/strong>&nbsp;encontrar<strong>&nbsp;<\/strong>principais defensores da marca, filtre-os por localiza\u00e7\u00e3o ou palavras-chave e analise o impacto do seu envolvimento<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia&nbsp;<\/strong>para comparar seu desempenho social com o dos concorrentes usando m\u00e9tricas como:&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">compartilhamento de voz<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais \u2013 Facebook, Instagram, TikTok, YouTube, X (Twitter) e LinkedIn<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs e f\u00f3runs<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udd47 Ideal para:<\/strong><\/p>\n\n\n\n<p>O Keyhole \u00e9 uma boa op\u00e7\u00e3o para pequenas e m\u00e9dias empresas focadas no acompanhamento de campanhas nas redes sociais, eventos e parcerias com influenciadores.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9tricas de acompanhamento de influenciadores<\/strong>, tornando o Keyhole uma boa op\u00e7\u00e3o para marcas envolvidas em m\u00faltiplas colabora\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>An\u00e1lise robusta de hashtags<\/strong>, incluindo an\u00e1lise preditiva<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd3b O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precis\u00e3o dos dados<\/strong>, pois usu\u00e1rios e revisores ocasionalmente relatam erros nos dados<\/li>\n\n\n\n<li><strong>Dados hist\u00f3ricos limitados<\/strong>&nbsp;que abrange apenas duas semanas de dados anteriores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efdadab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efdadab\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg\" alt=\"Painel Keyhole - alternativa ao Meltwater\" class=\"wp-image-178944\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-1140x542.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-300x143.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-248x118.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Keyhole<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meltwatervskeyhole\">Compara\u00e7\u00e3o: Meltwater vs. Keyhole<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Meltwater<\/strong><\/td><td><strong>Keyhole<\/strong><\/td><\/tr><tr><td><strong>\u00c2mbito principal<\/strong><\/td><td>Ampla intelig\u00eancia de m\u00eddia: not\u00edcias, m\u00eddias sociais, m\u00eddia impressa, transmiss\u00f5es, podcasts<\/td><td>An\u00e1lise e monitoramento de m\u00eddias sociais<\/td><\/tr><tr><td><strong>Melhor para&nbsp;<\/strong><\/td><td>M\u00e9dias e grandes empresas, empreendimentos, grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o<\/td><td>Empresas de m\u00e9dio porte e ag\u00eancias que buscam solu\u00e7\u00f5es de gerenciamento, publica\u00e7\u00e3o e monitoramento de m\u00eddias sociais<\/td><\/tr><tr><td><strong>Destaques de for\u00e7a<\/strong><\/td><td>Ampla cobertura global, foco profundo em intelig\u00eancia de m\u00eddia<\/td><td>Abordagem centrada na campanha, m\u00e9tricas sociais detalhadas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Em compara\u00e7\u00e3o com o Meltwater, o Keyhole \u00e9 uma ferramenta de nicho com baixa percep\u00e7\u00e3o e reconhecimento da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a51e1efdb65a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a51e1efdb65a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg\" alt=\"Tabela comparativa entre Meltwater e Keyhole\" class=\"wp-image-178951\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-1140x682.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-248x148.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/meltwater_alternatives_meltwater_vs_keyhole.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Meltwater e Keyhole<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais: <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-brandwatch\/\" target=\"_blank\" rel=\"noopener\" title=\"Alternativas ao Brandwatch\">Alternativas ao Keyhole<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">O que \u00e9 Meltwater?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">O Meltwater \u00e9 uma ferramenta de intelig\u00eancia de m\u00eddia que auxilia na gest\u00e3o de diversos aspectos da presen\u00e7a online, incluindo monitoramento de m\u00eddia, escuta nas redes sociais, rela\u00e7\u00f5es p\u00fablicas, gest\u00e3o de redes sociais, marketing de influ\u00eancia e an\u00e1lises. A plataforma agrega dados de redes sociais, ve\u00edculos de not\u00edcias, blogs e canais de transmiss\u00e3o, fornecendo insights sobre o desempenho e a reputa\u00e7\u00e3o da marca.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quais s\u00e3o as principais caracter\u00edsticas do Meltwater?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Os principais recursos do Meltwater incluem <strong>monitoramento de m\u00eddia multicanal<\/strong> nas m\u00eddias sociais, n\u00e3o sociais e tradicionais (r\u00e1dio, TV); <strong>social listening<\/strong> com dados e an\u00e1lises em tempo real sobre as conversas relacionadas \u00e0 marca; <strong>divulga\u00e7\u00e3o na m\u00eddia<\/strong> por meio de um banco de dados global de contatos e da distribui\u00e7\u00e3o de comunicados \u00e0 imprensa; <strong>gest\u00e3o de m\u00eddias sociais<\/strong> para agendar e publicar postagens nas principais plataformas a partir de um \u00fanico painel; e <strong>marketing de influ\u00eancia<\/strong> ferramentas que abrangem descoberta, gerenciamento de campanhas, an\u00e1lises em tempo real e acompanhamento do ROI.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quais fontes o Meltwater monitora?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">O Meltwater monitora plataformas de m\u00eddia social (Facebook, Instagram, Reddit, Twitch, Pinterest, X, YouTube, LinkedIn, TikTok e outras), ve\u00edculos de not\u00edcias, blogs, f\u00f3runs, podcasts, plataformas de v\u00eddeo, bem como TV, r\u00e1dio, jornais e outras publica\u00e7\u00f5es impressas.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O Meltwater \u00e9 uma excelente - mas n\u00e3o a \u00fanica - ferramenta de gerenciamento e escuta de m\u00eddia social! Confira as 7 principais alternativas ao Meltwater que voc\u00ea deve experimentar e testar em 2026!<\/p>","protected":false},"author":83,"featured_media":154549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[4093,4092,4090,32,1929,1131],"class_list":["post-145668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-alternative-to-meltwater","tag-brand24-vs-meltwater","tag-meltwater-alternatives","tag-social-media-monitoring","tag-social-media-monitoring-tool","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Meltwater is a great - but not the only - social media management and listening tool! 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