{"id":146437,"date":"2026-02-04T13:08:23","date_gmt":"2026-02-04T12:08:23","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=146437"},"modified":"2026-02-04T13:08:24","modified_gmt":"2026-02-04T12:08:24","slug":"alternativas-ao-awario","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/awario-alternatives\/","title":{"rendered":"5 melhores alternativas para o Awario: Uma compara\u00e7\u00e3o detalhada para 2026"},"content":{"rendered":"<p><strong>O Awario \u00e9 uma op\u00e7\u00e3o popular para listening social econ\u00f4mico. No entanto, se, por algum motivo, voc\u00ea estiver procurando por&nbsp;<strong>Awario alternativas, este artigo o ajudar\u00e1 a tomar uma decis\u00e3o bem pensada.<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quicksummary\">Resumo r\u00e1pido das alternativas ao Awario<\/h2>\n\n\n\n<p>Abaixo, voc\u00ea pode ver uma tabela r\u00e1pida que resume o Awario e suas 5 principais alternativas.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n  <table class=\"has-fixed-layout\">\n    <tbody>\n      <tr>\n        <th style=\"background-color:#e8f4ee;\">Ferramenta<\/th>\n        <th style=\"background-color:#e8f4ee;\">Melhor para<\/th>\n        <th style=\"background-color:#e8f4ee;\">Principais pontos fortes<\/th>\n        <th style=\"background-color:#e8f4ee;\">O que poderia ser melhor<\/th>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>Awario<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">SMBs e ag\u00eancias com or\u00e7amento limitado<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Monitoramento barato e em tempo real<br>- Gera\u00e7\u00e3o de leads<br>- Pesquisa flex\u00edvel<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Precis\u00e3o da interface do usu\u00e1rio e do sentimento<br>- N\u00e3o h\u00e1 dados hist\u00f3ricos<\/td>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>Brand24<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">Marcas e empresas de m\u00e9dio a grande porte<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Recursos de IA<br>- Acompanhamento do LLM<br>- UX intuitiva<br>- Forte an\u00e1lise de sentimentos<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Dados hist\u00f3ricos limitados<\/td>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>MarcaMentions<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">PMEs que precisam de informa\u00e7\u00f5es sobre SEO e concorrentes<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Rastreamento de backlinks<br>- An\u00e1lise de sentimento<br>- Ferramentas de influ\u00eancia<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Relat\u00f3rios est\u00e1ticos<br>- Pre\u00e7o<\/td>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>Mention<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">Equipes de RP e marketing que precisam de uma ferramenta de rea\u00e7\u00e3o r\u00e1pida<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Alertas r\u00e1pidos<br>- Ferramentas de colabora\u00e7\u00e3o<br>- Informa\u00e7\u00f5es sobre influenciadores<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Sistema de cr\u00e9dito<br>- Dados hist\u00f3ricos limitados<\/td>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>Mentionlytics<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">SMBs que precisam de insights estrat\u00e9gicos e monitoramento de an\u00e1lises<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Consultor de IA<br>- Rastreamento de revis\u00e3o<br>- Integra\u00e7\u00e3o com o Hootsuite<\/td>\n        <td style=\"background-color:#e8f4ee;\">- UX complicada<br>- Dados hist\u00f3ricos limitados<\/td>\n      <\/tr>\n\n      <tr>\n        <td style=\"background-color:#e8f4ee;\"><strong>Talkwalker<\/strong><\/td>\n        <td style=\"background-color:#e8f4ee;\">Empresas globais com necessidades de rastreamento visual e off-line<\/td>\n        <td style=\"background-color:#e8f4ee;\">- IA visual<br>- An\u00e1lise preditiva<br>- Cobertura de m\u00eddia impressa\/TV\/r\u00e1dio<\/td>\n        <td style=\"background-color:#e8f4ee;\">- Caro<br>- Curva de aprendizado acentuada<\/td>\n      <\/tr>\n\n    <\/tbody>\n  <\/table>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topawarioalternatives\">Principais alternativas ao Awario:<\/h2>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #f4c542; padding:16px; border-radius:8px; margin:20px 0;\">\n  <p style=\"margin:0; font-weight:bold;\">\u26a0\ufe0f Observa\u00e7\u00e3o importante<\/p>\n  <p style=\"margin:10px 0 0 0;\">\n    As ferramentas a seguir n\u00e3o s\u00e3o classificadas por popularidade ou desempenho. Elas foram escolhidas de forma independente por nossa equipe com base em pesquisas e dados de avalia\u00e7\u00e3o dispon\u00edveis publicamente. <br><br>Lembre-se de que o software evolui com o tempo e que alguns recursos ou limita\u00e7\u00f5es mentioned aqui podem ser melhorados ou alterados em vers\u00f5es futuras.\n  <\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">Brand24<\/h3>\n\n\n\n<p>O Brand24 \u00e9 uma plataforma de monitoramento de m\u00eddia que o ajuda a rastrear e analisar conversas on-line em tempo real.&nbsp;<\/p>\n\n\n\n<p>Ele se destaca por sua avan\u00e7ada e precisa <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a>, O sistema de gerenciamento de dados da Microsoft \u00e9 um dos mais avan\u00e7ados do mundo, com ampla cobertura de dados, UX amig\u00e1vel e recursos avan\u00e7ados orientados por IA.\u00a0<\/p>\n\n\n\n<p>Al\u00e9m disso, o Brand24 permite que voc\u00ea monitore chatbots de IA e LLMs (como ChatGPT, Gemini, Perplexity, Claude etc.) e avalie a visibilidade da sua marca nas respostas deles nessas plataformas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b2c0ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b2c0ce\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-1140x618.jpg\" alt=\"P\u00e1gina alternativa do awario brand24\" class=\"wp-image-180924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11&nbsp;<strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento em tempo real da marca mentions<\/strong>&nbsp;- O Brand24 vasculha constantemente as fontes de m\u00eddia social e n\u00e3o social para descobrir novos mentions de marca e inclu\u00ed-los em suas an\u00e1lises.<\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimentos com base em IA&nbsp;<\/strong>- A ferramenta informa uma precis\u00e3o de at\u00e9 95% na descoberta de emo\u00e7\u00f5es por tr\u00e1s de cada conversa, o que \u00e9 um dos principais resultados entre ferramentas semelhantes.<\/li>\n\n\n\n<li><strong>Assistente de marca com IA&nbsp;<\/strong>- um chatbot projetado para obter insights mais profundos com base nos prompts que voc\u00ea digita.<\/li>\n\n\n\n<li><strong>Pesquisa de contexto inteligente&nbsp;<\/strong>- Complemento com tecnologia de IA que filtra todos os mentions da marca de acordo com a inten\u00e7\u00e3o e o significado desejados.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visibilidade da marca com IA<\/a>&nbsp;- O Brand24 permite que voc\u00ea analise o desempenho da sua marca nos modelos de IA mais comuns, incluindo ChatGPT, Claude, Gemini, Perplexity, DeepSeek e Grok.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0e&nbsp;<strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00eddia social<\/strong>&nbsp;- Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Reddit, Telegram, Twitch e Bluesky<\/li>\n\n\n\n<li><strong>Web e mais<\/strong>&nbsp;- Sites de not\u00edcias, blogs, podcasts, plataformas de v\u00eddeo, f\u00f3runs, boletins informativos, sites de avalia\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de m\u00e9dio a grande porte e empresas que buscam uma solu\u00e7\u00e3o abrangente de monitoramento de marca que combine o monitoramento de fontes sociais e n\u00e3o sociais tradicionais com a compreens\u00e3o da visibilidade nas ferramentas de IA e LLMs.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um conjunto abrangente de recursos<\/strong> que se aprofundam na an\u00e1lise com insights \u00fateis, incluindo pesquisa de influenciadores, an\u00e1lise de t\u00f3picos, dados demogr\u00e1ficos, benchmarking de concorrentes etc.<\/li>\n\n\n\n<li><strong>V\u00e1rios recursos \u00fateis de IA<\/strong> que ajudam a obter insights significativos de monitoramento de m\u00eddia e an\u00e1lise de sentimentos.<\/li>\n\n\n\n<li><strong>UX amig\u00e1vel e curva de aprendizado f\u00e1cil<\/strong>.<\/li>\n\n\n\n<li><strong>Monitoramento LLM <\/strong>que ajuda voc\u00ea a entender sua\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">presen\u00e7a da marca<\/a>\u00a0nas respostas do chatbot de IA.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Praticamente nenhum acesso a dados hist\u00f3ricos<\/strong>&nbsp;- pode ser assustador para as empresas que buscam seu desempenho anterior<\/li>\n\n\n\n<li><strong>Paywall -&nbsp;<\/strong>alguns recursos mais avan\u00e7ados s\u00e3o reservados para planos de n\u00edvel superior<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b2cc8b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b2cc8b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-1140x617.jpg\" alt=\"Painel de controle brand24\" class=\"wp-image-180925\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-1140x617.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonawariovsbrand24\">Compara\u00e7\u00e3o: Awario vs. Brand24<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><\/th><td><strong>Awario<\/strong><\/td><td><strong>Brand24<\/strong><\/td><\/tr><tr><th><strong>Melhor para<\/strong><\/th><td>Marcas de pequeno e m\u00e9dio porte que precisam dos fundamentos do tempo real <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"escuta social\">escuta social<\/a> por um pre\u00e7o baixo<\/td><td>Marcas de m\u00e9dio e grande porte que buscam uma solu\u00e7\u00e3o abrangente de monitoramento de marca e visibilidade de IA<\/td><\/tr><tr><th><strong>Principais pontos fortes<\/strong><\/th><td>Ferramenta econ\u00f4mica que oferece um conjunto de recursos tradicionais de escuta social, an\u00e1lise de sentimentos e m\u00f3dulo de gera\u00e7\u00e3o de leads<\/td><td>Um conjunto de recursos \u00fateis que o tornam uma ferramenta completa de monitoramento de m\u00eddia e visibilidade de IA, incluindo <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-marketing-de-influencia\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing de influ\u00eancia\">marketing de influ\u00eancia<\/a>, O sistema de intelig\u00eancia artificial \u00e9 um sistema de intelig\u00eancia artificial de contexto, demogr\u00e1fico, detector de eventos de IA, assistente de marca de IA, insights de IA e muito mais.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 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.acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Awario!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=480\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandmentions\">MarcaMentions<\/h3>\n\n\n\n<p>BrandMentions \u00e9 um servi\u00e7o de escuta social e <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de monitoramento de m\u00eddia\">ferramenta de monitoramento de m\u00eddia<\/a> que rastreia conversas on-line em tempo real na Web e nas m\u00eddias sociais.<\/p>\n\n\n\n<p>Ela \u00e9 conhecida por seu forte foco em <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a>, rastreamento de links e an\u00e1lise precisa de sentimentos.<\/p>\n\n\n\n<p>Combinado, o BrandMentions \u00e9 uma solu\u00e7\u00e3o multifuncional eficaz para manter o controle da reputa\u00e7\u00e3o da marca e ficar de olho em seus concorrentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b2da4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b2da4e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-1140x709.jpg\" alt=\"P\u00e1gina brandmentions\" class=\"wp-image-180934\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-1140x709.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11&nbsp;<strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento de concorrentes e alertas de backlinks<\/strong>&nbsp;- voc\u00ea pode&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/espionar-os-concorrentes\/\" target=\"_blank\" rel=\"noreferrer noopener\">espionar os concorrentes<\/a>&nbsp;rastreando seus mentions e backlinks para revelar as estrat\u00e9gias dos concorrentes e as oportunidades de cria\u00e7\u00e3o de links.<\/li>\n\n\n\n<li><strong>Notifica\u00e7\u00f5es em tempo real do mention<\/strong>&nbsp;- a ferramenta examina milh\u00f5es de fontes e envia alertas instant\u00e2neos sempre que sua marca (ou palavras-chave) for mentioned.<\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimento e contexto<\/strong>&nbsp;- classifica automaticamente os mentions como positivos, negativos ou neutros e usa IA para entender o contexto.<\/li>\n\n\n\n<li><strong>Descoberta de influenciadores<\/strong>&nbsp;- identifica os principais perfis p\u00fablicos que falam sobre sua marca, o que ajuda voc\u00ea a transformar defensores da marca em influenciadores da marca.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0e&nbsp;<strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00eddia social<\/strong>&nbsp;- Facebook, Instagram, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky<\/li>\n\n\n\n<li><strong>Web e mais<\/strong>&nbsp;- Sites de not\u00edcias, blogs, f\u00f3runs, plataformas de avalia\u00e7\u00e3o de consumidores<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas e ag\u00eancias de pequeno e m\u00e9dio porte que precisam de uma ferramenta completa de monitoramento de m\u00eddia com recursos avan\u00e7ados de an\u00e1lise da concorr\u00eancia e complementos \u00fateis de SEO.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combina\u00e7\u00e3o de escuta social, SEO e an\u00e1lise de concorrentes\u00a0<\/strong>- Al\u00e9m da escuta b\u00e1sica, o BrandMentions oferece uma an\u00e1lise abrangente da concorr\u00eancia e at\u00e9 mesmo <a href=\"https:\/\/brand24.com\/blog\/pt\/como-encontrar-backlinks-um-guia-completo\/\" target=\"_blank\" rel=\"noopener\" title=\"rastreia novos backlinks\">rastreia novos backlinks<\/a>.<\/li>\n\n\n\n<li><strong>Ampla cobertura<\/strong>\u00a0- captura mentions de uma ampla gama de fontes, incluindo os principais canais de m\u00eddia social, sites de not\u00edcias, blogs, f\u00f3runs e plataformas de avalia\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>An\u00e1lise avan\u00e7ada<\/strong>&nbsp;- os usu\u00e1rios elogiam o BrandMentions por sua an\u00e1lise detalhada e an\u00e1lise precisa de sentimentos, que usa IA para interpretar o mention contexto.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Filtragem de ru\u00eddo<\/strong>&nbsp;- Alguns usu\u00e1rios relatam que o ajuste fino da alimenta\u00e7\u00e3o do mention exige esfor\u00e7o.&nbsp;<\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o limitada de relat\u00f3rios<\/strong>&nbsp;- Embora voc\u00ea possa exportar e programar relat\u00f3rios, os modelos de painel e de relat\u00f3rios em PDF n\u00e3o s\u00e3o muito flex\u00edveis.<\/li>\n\n\n\n<li><strong>Pre\u00e7o de entrada mais alto<\/strong>&nbsp;- Os planos do BrandMentions\u2019 come\u00e7am em&nbsp;<strong>$99\/m\u00eas<\/strong>, que \u00e9 um pouco mais caro do que algumas outras ferramentas voltadas para PMEs, como o Awario (a partir de $39\/m\u00eas).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b2e5dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b2e5dd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard.jpg\" alt=\"Alternativa Awario - painel BrandMentions\" class=\"wp-image-180931\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard.jpg 768w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard-300x133.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard-248x110.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_brandmentions_dashboard-90x40.jpg 90w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">MarcaMentions dashboard<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonawariovsbrandmentions\">Compara\u00e7\u00e3o: Awario vs. BrandMentions<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><\/th><td><strong>Awario<\/strong><\/td><td><strong>MarcaMentions<\/strong><\/td><\/tr><tr><th><strong>Melhor para<\/strong><\/th><td>Pequenas e m\u00e9dias empresas e ag\u00eancias que buscam cobrir os fundamentos da escuta social em tempo real por um pre\u00e7o baixo<\/td><td>Pequenas e m\u00e9dias empresas e ag\u00eancias que precisam de um pacote de monitoramento completo com insights mais profundos sobre concorrentes e SEO (com um pre\u00e7o um pouco mais alto).<\/td><\/tr><tr><th><strong>Principais pontos fortes<\/strong><\/th><td>Monitoramento em tempo real muito econ\u00f4mico nas m\u00eddias sociais e na Web, com uma configura\u00e7\u00e3o f\u00e1cil de usar e todos os principais recursos (feed mentions, alertas, sentimento b\u00e1sico) para o gerenciamento da reputa\u00e7\u00e3o on-line.<\/td><td>Rastreamento integrado de concorrentes e an\u00e1lises avan\u00e7adas (sentimento e contexto) em uma plataforma intuitiva, al\u00e9m de uma cobertura mais ampla (inclui links da Web e avalia\u00e7\u00f5es).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Awario!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=480\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention\">Mention<\/h3>\n\n\n\n<p>O Mention \u00e9 um sistema de monitoramento de m\u00eddia em tempo real e <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de escuta social\">ferramenta de escuta social<\/a> que se concentra na velocidade e na colabora\u00e7\u00e3o da equipe.\u00a0<\/p>\n\n\n\n<p>Ele foi projetado para cuidar de seus&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>&nbsp;examinando a Web e as m\u00eddias sociais a cada poucos segundos.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b2f423&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b2f423\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-1140x626.jpg\" alt=\"P\u00e1gina mention.com\" class=\"wp-image-180932\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-1140x626.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11&nbsp;<strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pontua\u00e7\u00e3o de impacto<\/strong>&nbsp;- a m\u00e9trica projetada pelo Mention que ajuda voc\u00ea a priorizar quais conversas s\u00e3o mais importantes, contando a influ\u00eancia da fonte e seu alcance.<\/li>\n\n\n\n<li><strong>Criador de consultas booleanas<\/strong>&nbsp;- um sistema de filtragem que usa a l\u00f3gica AND, OR e NOT para garantir que voc\u00ea obtenha apenas resultados relevantes.<\/li>\n\n\n\n<li><strong>P\u00e1ginas sociais monitoradas<\/strong>&nbsp;- Al\u00e9m do rastreamento de palavras-chave, voc\u00ea pode espionar especificamente as p\u00e1ginas comerciais dos concorrentes (Facebook, Instagram, LinkedIn) para ver todas as publica\u00e7\u00f5es e coment\u00e1rios que eles recebem em um \u00fanico feed.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Gerenciamento de crises\">Gerenciamento de crises<\/a><strong> alertas<\/strong>\u00a0- notifica\u00e7\u00f5es que s\u00e3o acionadas quando h\u00e1 um pico significativo no volume de mention ou sentimento negativo.<\/li>\n\n\n\n<li><strong>Automa\u00e7\u00e3o do fluxo de trabalho<\/strong>&nbsp;- integra\u00e7\u00f5es com Slack, Zapier e Zendesk que permitem que voc\u00ea transforme uma marca mention em um t\u00edquete de suporte ou uma tarefa sem sair do painel.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0e&nbsp;<strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataformas de m\u00eddia social&nbsp;<\/strong>- Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, Pinterest e YouTube<\/li>\n\n\n\n<li><strong>Web e mais&nbsp;<\/strong>- sites de not\u00edcias, blogs, f\u00f3runs, sites de avalia\u00e7\u00e3o, plataformas de v\u00eddeo e podcasts<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Ideal para:<\/strong><\/p>\n\n\n\n<p>Ag\u00eancias de marketing e equipes de rela\u00e7\u00f5es p\u00fablicas de pequeno e m\u00e9dio porte que precisam reagir rapidamente a mentions da marca e colaborar em respostas de v\u00e1rias equipes.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Awario!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=480\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Velocidade<\/strong>&nbsp;- O Mention \u00e9 conhecido por ter uma das \u201ctaxas de rastreamento\u201d mais r\u00e1pidas do setor, geralmente fornecendo alertas mais rapidamente do que os concorrentes.<\/li>\n\n\n\n<li><strong>Colabora\u00e7\u00e3o f\u00e1cil de usar<\/strong>&nbsp;- A interface facilita muito a atribui\u00e7\u00e3o de mentions espec\u00edficos a membros da equipe, a adi\u00e7\u00e3o de notas internas e o acompanhamento de status.<\/li>\n\n\n\n<li><strong>Alertas flex\u00edveis<\/strong>&nbsp;- voc\u00ea pode configurar facilmente alertas para idiomas, regi\u00f5es ou at\u00e9 mesmo dom\u00ednios espec\u00edficos que deseja ignorar.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lacunas nos dados hist\u00f3ricos<\/strong>&nbsp;- Os planos padr\u00e3o normalmente come\u00e7am a coletar dados a partir do momento em que voc\u00ea cria um alerta, o que dificulta a an\u00e1lise de tend\u00eancias de meses ou anos atr\u00e1s.<\/li>\n\n\n\n<li><strong>Mention Sistema de cr\u00e9ditos<\/strong>&nbsp;- dependendo do seu plano, voc\u00ea pode ficar sem cr\u00e9ditos rapidamente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b30102&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b30102\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"711\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-1140x711.jpg\" alt=\"Painel de controle mention\" class=\"wp-image-180933\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-1140x711.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard-90x56.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mention_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Mention<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonawariovsmention\">Compara\u00e7\u00e3o: Awario vs. Mention<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><\/th><td><strong>Awario<\/strong><\/td><td><strong>MarcaMentions<\/strong><\/td><\/tr><tr><th><strong>Melhor para<\/strong><\/th><td>Pequenas e m\u00e9dias empresas e ag\u00eancias que precisam de amplo monitoramento social e da Web.<\/td><td>Equipes de marketing e RP focadas no monitoramento dedicado e em tempo real da marca com alertas r\u00e1pidos e recursos de colabora\u00e7\u00e3o.<\/td><\/tr><tr><th><strong>Principais pontos fortes<\/strong><\/th><td>Rastreamento social e da Web em tempo real combinado com um m\u00f3dulo de leads dedicado e an\u00e1lise de sentimentos.<\/td><td>Monitoramento multicanal hol\u00edstico combinado com filtros booleanos avan\u00e7ados, relat\u00f3rios automatizados e um sistema de notifica\u00e7\u00e3o r\u00e1pida.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-mention\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alternativas ao Mention <\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentionlytics\">Mentionlytics<\/h3>\n\n\n\n<p>1TP30O Tlytics \u00e9 uma plataforma abrangente de monitoramento de m\u00eddia e escuta social projetada para empresas e ag\u00eancias de pequeno e m\u00e9dio porte.<\/p>\n\n\n\n<p>Ele combina monitoramento social e da Web com um consultor de IA exclusivo que funciona como um analista digital para sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b30d34&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b30d34\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"699\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-1140x699.jpg\" alt=\"P\u00e1gina mentionlytics\" class=\"wp-image-180929\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-1140x699.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-300x184.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-248x152.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page-90x55.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_mentionlytics_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11&nbsp;<strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SIA (Consultor de Intelig\u00eancia Social)<\/strong>&nbsp;- um assistente com tecnologia de IA que fornece insights e conselhos personalizados (por exemplo, \u201cPublique mais \u00e0s ter\u00e7as-feiras\u201d, \u201cSeus concorrentes est\u00e3o ganhando for\u00e7a no Reddit\u201d).<\/li>\n\n\n\n<li><strong>Agrupamento Mention<\/strong>&nbsp;- agrupa automaticamente mentions semelhantes em grupos de t\u00f3picos<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es<\/strong>&nbsp;- vai al\u00e9m do sentimento positivo\/negativo padr\u00e3o, detectando emo\u00e7\u00f5es espec\u00edficas como alegria, raiva, medo ou tristeza em conversas relacionadas \u00e0 marca.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o com o Hootsuite<\/strong>&nbsp;- voc\u00ea pode executar o Mentionlytics como um complemento em seu painel do Hootsuite.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0e&nbsp;<strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataformas de m\u00eddia social<\/strong>&nbsp;- Facebook, Instagram, X (Twitter), YouTube, LinkedIn, TikTok, Reddit, Pinterest e Bluesky.<\/li>\n\n\n\n<li><strong>Web e mais<\/strong>\u00a0- sites de not\u00edcias, blogs, f\u00f3runs, sites de avalia\u00e7\u00e3o e plataformas de v\u00eddeo.<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas de pequeno a m\u00e9dio porte e ag\u00eancias que buscam um software abrangente de monitoramento de m\u00eddia que possa gerar insights personalizados e alimentados por IA.<\/p>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assist\u00eancia de IA<\/strong>&nbsp;- O SIA transforma dados complexos em listas simples de tarefas para sua estrat\u00e9gia de m\u00eddia social.<\/li>\n\n\n\n<li><strong>Monitoramento de revis\u00e3o<\/strong>\u00a0- Mentionlytics tem fortes capacidades para <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-revisao\/\" target=\"_blank\" rel=\"noopener\" title=\"rastreamento de sites de avalia\u00e7\u00e3o\">rastreamento de sites de avalia\u00e7\u00e3o<\/a> (como Google Maps e TripAdvisor), o que \u00e9 crucial para empresas locais e marcas de hospitalidade.<\/li>\n\n\n\n<li><strong>AI Mention Traduzir&nbsp;<\/strong>- especialmente \u00fatil para marcas com p\u00fablicos em v\u00e1rios idiomas.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acesso a dados hist\u00f3ricos<\/strong>&nbsp;- Os dados anteriores podem ser limitados nos planos de n\u00edvel inferior em compara\u00e7\u00e3o com as ferramentas empresariais.<\/li>\n\n\n\n<li><strong>Densidade UX&nbsp;<\/strong>- o painel do Mentionlytics tenta mostrar muitos dados de uma s\u00f3 vez, o que pode parecer esmagador.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b3112c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b3112c\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_brand24_mentionlytics.jpg\" alt=\"mentionlytics\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Mentionlytics<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonawariovsmentionlytics\">Compara\u00e7\u00e3o: Mentionlytics vs. Awario<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Mentionlytics<\/strong><\/td><td><strong>Awario<\/strong><\/td><\/tr><tr><td><strong>Melhor para<\/strong><\/td><td>Pequenas e m\u00e9dias empresas e ag\u00eancias que buscam uma ferramenta padr\u00e3o de monitoramento social que ofere\u00e7a suporte \u00e0s vendas.<\/td><td>SMBs e ag\u00eancias que precisam de consultoria estrat\u00e9gica e monitoramento de revis\u00e3o.<\/td><\/tr><tr><td><strong>Principais pontos fortes<\/strong><\/td><td>O m\u00f3dulo Leads ajuda a encontrar clientes em potencial. Modos de pesquisa booleana muito flex\u00edveis para usu\u00e1rios de or\u00e7amento.<\/td><td>O SIA (AI Advisor) fornece dicas pr\u00e1ticas. \u00d3tima integra\u00e7\u00e3o com o Hootsuite e forte an\u00e1lise de sentimentos\/emo\u00e7\u00f5es.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Awario!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=480\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"talkwalker\">Talkwalker<\/h3>\n\n\n\n<p>O Talkwalker \u00e9 uma plataforma de intelig\u00eancia do consumidor de n\u00edvel empresarial que vai muito al\u00e9m da escuta social padr\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Ele \u00e9 particularmente conhecido por seus recursos de escuta visual - o Talkwalker pode detectar seu logotipo em imagens e v\u00eddeos, mesmo que o nome da marca n\u00e3o esteja mentioned na legenda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b31f4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b31f4f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"619\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-1140x619.jpg\" alt=\"p\u00e1gina do talkwalker\" class=\"wp-image-180927\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-1140x619.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page-90x49.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_page.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\ud83d\udd11&nbsp;<strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audi\u00e7\u00e3o visual e reconhecimento de v\u00eddeo<\/strong>&nbsp;- O Talkwalker examina imagens e v\u00eddeos para detectar logotipos de marcas, objetos e cenas. Isso permite que voc\u00ea encontre mentions ocultos onde os usu\u00e1rios publicam uma foto do seu produto sem digitar o nome dele.<\/li>\n\n\n\n<li><strong>AI de seda azul<\/strong>&nbsp;- um conjunto de ferramentas de IA que inclui o assistente \u201cYeti\u201d para consultas em linguagem natural e \u201cConversation Clusters\u201d, que apresenta visualmente como diferentes t\u00f3picos se conectam uns aos outros, ajudando voc\u00ea a identificar subtend\u00eancias emergentes.<\/li>\n\n\n\n<li><strong>An\u00e1lise preditiva<\/strong>&nbsp;- O Talkwalker usa dados hist\u00f3ricos para prever tend\u00eancias e o volume de mention em at\u00e9 90 dias no futuro, permitindo que as marcas se preparem para poss\u00edveis momentos virais ou crises.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o de dados do cliente<\/strong>&nbsp;- voc\u00ea pode carregar seus pr\u00f3prios dados de clientes (pesquisas, e-mails, bate-papos) e analis\u00e1-los juntamente com dados sociais para obter uma vis\u00e3o unificada da \u201cVoz do Cliente\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd0e&nbsp;<strong>Fontes monitoradas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataformas de m\u00eddia social&nbsp;<\/strong>- Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Reddit, Pinterest, Twitch, Bluesky, Telegram e VKontakte.<\/li>\n\n\n\n<li><strong>Web e mais<\/strong>&nbsp;- sites de not\u00edcias, blogs, f\u00f3runs, sites de avalia\u00e7\u00e3o, jornais impressos, revistas, TV aberta, r\u00e1dio e podcasts.<\/li>\n<\/ul>\n\n\n\n<p>\u2b50&nbsp;<strong>Ideal para:<\/strong><\/p>\n\n\n\n<p>Empresas e ag\u00eancias globais que precisam de intelig\u00eancia profunda sobre o consumidor, previs\u00e3o de crises e rastreamento de m\u00eddia off-line (TV\/R\u00e1dio\/Imprensa) juntamente com o tradicional&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\">monitoramento de m\u00eddia social<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor alternativa ao Awario!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=480\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\ud83d\udcaa&nbsp;<strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IA visual&nbsp;<\/strong>- O Talkwalker \u00e9 provavelmente a melhor ferramenta do mercado para analisar conte\u00fado visual.<\/li>\n\n\n\n<li><strong>Cobertura global e off-line<\/strong>&nbsp;- Com suporte para 187 idiomas e a capacidade de rastrear m\u00eddia impressa e de transmiss\u00e3o, ele oferece uma vis\u00e3o completa da cobertura da marca.<\/li>\n\n\n\n<li><strong>Acesso a dados hist\u00f3ricos<\/strong>&nbsp;- O Talkwalker oferece amplo acesso a dados hist\u00f3ricos (at\u00e9 5 anos), permitindo uma an\u00e1lise profunda de tend\u00eancias e benchmarking.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e&nbsp;<strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u00e7o<\/strong>&nbsp;- O Talkwalker \u00e9 uma solu\u00e7\u00e3o empresarial premium com pre\u00e7os que normalmente come\u00e7am na casa dos milhares por m\u00eas<\/li>\n\n\n\n<li><strong>Complexidade<\/strong>&nbsp;- A plataforma \u00e9 poderosa, mas complicada. Os novos usu\u00e1rios geralmente precisam gastar horas em treinamento e integra\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b32d92&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b32d92\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"642\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-1140x642.jpg\" alt=\"Painel de controle do Talkwalker\" class=\"wp-image-180926\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-1140x642.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard-90x51.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/awario_alternatives_talkwalker_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Talkwalker<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"comparisonawariovstalkwalker\"><strong>Compara\u00e7\u00e3o: Talkwalker vs. Awario<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong><strong>Awario<\/strong><\/strong><\/td><td><strong>Talkwalker<\/strong><\/td><\/tr><tr><td><strong>Melhor para<\/strong><\/td><td>PMEs e profissionais de marketing que precisam de monitoramento e gera\u00e7\u00e3o de leads acess\u00edveis e baseados em texto.<\/td><td>Empresas globais que precisam de IA visual, tend\u00eancias preditivas e rastreamento de m\u00eddia off-line.<\/td><\/tr><tr><td><strong>Principais pontos fortes<\/strong><\/td><td>Social Selling (encontrar leads pedindo recomenda\u00e7\u00f5es) e custos muito baixos.<\/td><td>Escuta visual (detecta logotipos em imagens\/v\u00eddeos) e an\u00e1lise preditiva para prever tend\u00eancias futuras. Abrange TV, r\u00e1dio e m\u00eddia impressa.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-talkwalker\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Alternativas ao Talkwalker <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatisawario\">O que \u00e9 o Awario?<\/h3>\n\n\n\n<p>O Awario \u00e9 uma plataforma de monitoramento de m\u00eddia e escuta social em tempo real que permite acompanhar como sua marca, seus produtos, seus concorrentes ou seu setor est\u00e3o sendo discutidos na Web.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6cb3b33031&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6cb3b33031\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/media_monitoring_tools_awario.jpg\" alt=\"Ferramentas de monitoramento de m\u00eddia social: Painel de controle do Awario\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Awario<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"corefeaturesawario\">Quais s\u00e3o os principais recursos do Awario?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento em tempo real e escuta social<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de influenciadores<\/li>\n\n\n\n<li>Vendas sociais e gera\u00e7\u00e3o de leads<\/li>\n\n\n\n<li>Pesquisa booleana<\/li>\n\n\n\n<li>Relat\u00f3rios e an\u00e1lises<\/li>\n\n\n\n<li>Alertas personalizados<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"awariosources\">Quais fontes o Awario monitora?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plataformas de m\u00eddia social<\/strong>&nbsp;- Facebook, Instagram, X (Twitter), Reddit, YouTube e Vimeo<\/li>\n\n\n\n<li><strong>Web e mais<\/strong>&nbsp;- sites de not\u00edcias, blogs, f\u00f3runs, plataformas de avalia\u00e7\u00e3o, etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"awariocosts\">O Awario \u00e9 uma ferramenta econ\u00f4mica?&nbsp;<\/h3>\n\n\n\n<p>O Awario \u00e9 considerado uma das ferramentas de monitoramento social mais econ\u00f4micas do mercado.<\/p>\n\n\n\n<p>Seu pre\u00e7o come\u00e7a com apenas&nbsp;<strong>$29 por m\u00eas (Starter) para 3 t\u00f3picos<\/strong>&nbsp;para monitorar, passa por um&nbsp;<strong>Plano Pro para $89 por m\u00eas&nbsp;<\/strong>(at\u00e9 15 t\u00f3picos), e chega ao E<strong>plano Enterprise por $249 por m\u00eas para at\u00e9 100 t\u00f3picos<\/strong>.<\/p>\n\n\n\n<p>O Awario oferece uma avalia\u00e7\u00e3o gratuita de 7 dias para verificar seus recursos na pr\u00e1tica.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Awario \u00e9 uma op\u00e7\u00e3o popular para monitoramento social econ\u00f4mico. Entretanto, se por algum motivo voc\u00ea estiver procurando alternativas ao Awario, este artigo o ajudar\u00e1 a tomar uma decis\u00e3o bem pensada.<\/p>","protected":false},"author":83,"featured_media":150077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[4105,4102,4104,4103,3957,1131,118],"class_list":["post-146437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-awario","tag-awario-alternative","tag-awario-vs-brand24","tag-brand24-alternative","tag-media-monitoring-tools","tag-social-media-monitoring-tools","tag-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/146437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=146437"}],"version-history":[{"count":93,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/146437\/revisions"}],"predecessor-version":[{"id":180936,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/146437\/revisions\/180936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/150077"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=146437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=146437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=146437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}