{"id":147501,"date":"2026-03-30T10:00:32","date_gmt":"2026-03-30T08:00:32","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=147501"},"modified":"2026-04-01T10:00:39","modified_gmt":"2026-04-01T08:00:39","slug":"recorte-de-precos","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/pr-clipping\/","title":{"rendered":"Clipping de RP: Por que voc\u00ea precisa dele em 2026?"},"content":{"rendered":"<p>Voc\u00ea enviou o comunicado \u00e0 imprensa. Um jornalista o pegou. Algu\u00e9m no Reddit mentioned sua marca... E ent\u00e3o nada disso foi registrado porque ningu\u00e9m se importou. O clipping de RP existe para que isso n\u00e3o aconte\u00e7a. \u00c9 o processo de coletar cada mention da m\u00eddia e organiz\u00e1-lo em algo que voc\u00ea possa realmente usar. <\/p>\n\n\n\n<p>Veja a seguir o que \u00e9 clipping de RP, quais ferramentas o fazem bem e como transformar uma pilha de mentions em um relat\u00f3rio que torna seu trabalho imposs\u00edvel de ser descartado!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O clipping de RP coleta cada mention nos canais de m\u00eddia<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ele re\u00fane refer\u00eancias de marcas, produtos e campanhas de sites de not\u00edcias, blogs, m\u00eddias sociais, podcasts e f\u00f3runs, fornecendo um quadro completo e audit\u00e1vel da sua cobertura de m\u00eddia.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Ferramentas automatizadas s\u00e3o imprescind\u00edveis<\/h4>\n                <p class=\"acf-key-takeaways__text\">Plataformas como Brand24, Talkwalker e Google Alerts examinam milhares de fontes continuamente, possibilitando o monitoramento em tempo real em escala sem uma equipe dedicada e sem perda de tempo.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O clipping de RP mede a efic\u00e1cia da campanha <\/h4>\n                <p class=\"acf-key-takeaways__text\">Ao rastrear o volume, o alcance e o sentimento do mention antes e depois de uma campanha, voc\u00ea pode quantificar os resultados e apresent\u00e1-los aos clientes ou \u00e0 lideran\u00e7a com dados reais.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A an\u00e1lise de sentimentos acrescenta contexto \u00e0 cobertura bruta <\/h4>\n                <p class=\"acf-key-takeaways__text\">Nem todos os mentions s\u00e3o iguais. As ferramentas de monitoramento de m\u00eddia sinalizam se a cobertura \u00e9 positiva, negativa ou neutra, ajudando-o a identificar riscos \u00e0 reputa\u00e7\u00e3o antes que eles aumentem.\r\n<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-pr-clipping\">O que \u00e9 clipping de RP?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\ud83d\udca1<strong>Clipping de RP (tamb\u00e9m chamado de clipping de imprensa)<\/strong> \u00e9 um dos m\u00e9todos que ajudam as empresas ou ag\u00eancias a medir quantas vezes uma determinada empresa foi mencionada na m\u00eddia impressa, on-line ou de transmiss\u00e3o. Neste artigo, vou me concentrar na m\u00eddia on-line, como edi\u00e7\u00f5es on-line de jornais, m\u00eddia social, sites de not\u00edcias, boletins informativos, blogs e artigos.\u00a0<\/p>\n\n\n\n<p>O clipping de RP \u00e9 uma avalia\u00e7\u00e3o da presen\u00e7a on-line e off-line de uma empresa. <\/p>\n\n\n\n<p>O clipping de RP pode ser apresentado na forma de um relat\u00f3rio que inclui todos os resultados, materiais coletados e publica\u00e7\u00f5es on-line.&nbsp;<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o clipping de rela\u00e7\u00f5es p\u00fablicas!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=28\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pr-clipping-purposes-and-benefits\">Benef\u00edcios do clipping de RP<\/h2>\n\n\n\n<p>Os clippings de RP e os clippings de imprensa t\u00eam muitas finalidades e vantagens que tornam esse m\u00e9todo muito valioso e \u00fatil.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ajuda a medir a efic\u00e1cia dos esfor\u00e7os de RP ou marketing<\/li>\n\n\n\n<li>Ajuda a manter-se atualizado com todos os mentions de uma empresa<\/li>\n\n\n\n<li>Ajuda as ag\u00eancias a avaliar, resumir e relatar seu trabalho<\/li>\n\n\n\n<li>Ajuda a melhorar as rela\u00e7\u00f5es p\u00fablicas\u00a0<\/li>\n\n\n\n<li>Ajuda a verificar o <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/best-online-reputation-management-software\/\">reputa\u00e7\u00e3o da marca<\/a> de uma empresa<\/li>\n\n\n\n<li>Ajuda a verificar a efic\u00e1cia de determinadas campanhas\u00a0<\/li>\n\n\n\n<li>Ajuda a <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-conhecimento-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">medir o conhecimento da marca<\/a><\/li>\n<\/ol>\n\n\n\n<p>Como voc\u00ea pode notar, o clipping de RP pode ser ben\u00e9fico n\u00e3o apenas para as ag\u00eancias que precisam provar seu valor para os clientes, mas tamb\u00e9m para as empresas que precisam controlar sua reputa\u00e7\u00e3o, o conhecimento da marca ou medir seus esfor\u00e7os de RP ou marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pr-clipping-services\">Clipping de RP: Principais recursos<\/h2>\n\n\n\n<p>Existem servi\u00e7os de clipping de RP que podem ajudar a coletar mentions de uma empresa e criar relat\u00f3rios. Alguns deles tamb\u00e9m podem analisar m\u00e9tricas que podem ser complementos valiosos para os clippings.&nbsp;<\/p>\n\n\n\n<p>Um dos m\u00e9todos \u00fateis que ajudam com RP ou recortes de imprensa s\u00e3o os servi\u00e7os de monitoramento de m\u00eddia - um m\u00e9todo que torna a coleta de mentions on-line mais f\u00e1cil e menos demorada.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ec599&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ec599\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions.png\" alt=\"Ferramenta de monitoramento de m\u00eddia para PR Clipping: Brand24.\" class=\"wp-image-182695\" style=\"width:651px;height:405px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-mentions-90x56.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramenta de monitoramento de m\u00eddia para PR Clipping: Brand24.<\/figcaption><\/figure>\n\n\n\n<p>H\u00e1 muitos servi\u00e7os de monitoramento de m\u00eddia que voc\u00ea pode escolher. <\/p>\n\n\n\n<p>Sua decis\u00e3o certamente depender\u00e1 de seus recursos, pois essas ferramentas variam n\u00e3o apenas em rela\u00e7\u00e3o aos recursos, mas tamb\u00e9m ao pre\u00e7o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.google.com\/alerts\" title=\"\">Alertas do Google<\/a><\/strong> \u00e9 uma alternativa gratuita aos servi\u00e7os de monitoramento de m\u00eddia. Ele pode ser \u00fatil para o clipping de RP, mas, obviamente, n\u00e3o oferece muitas possibilidades. Se voc\u00ea n\u00e3o tiver recursos para gastar em um servi\u00e7o de clipping de RP, pode optar pelo Google Alerts no in\u00edcio.<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Brand24<\/strong>\u00a0\u00e9 um dos melhores servi\u00e7os de monitoramento de m\u00eddia que lhe oferece alto valor por um pre\u00e7o razo\u00e1vel.<\/span> Esse servi\u00e7o tornar\u00e1 o clipping de RP muito mais f\u00e1cil e eficiente em termos de tempo.<\/li>\n\n\n\n<li><strong>Talkwalker <\/strong>\u00e9 outro servi\u00e7o de monitoramento de m\u00eddia que funcionar\u00e1 muito bem para clipping de RP, mas \u00e9 muito mais caro. Se voc\u00ea tiver um grande or\u00e7amento para gastar em clippings, certamente poder\u00e1 escolher esse servi\u00e7o em vez de um mais barato <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-talkwalker\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/brand24.com\/blog\/talkwalker-alternatives\/\">alternativas<\/a><\/strong>.<\/li>\n<\/ol>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a usar os servi\u00e7os de clipping de RP!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=28\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-media-monitoring-help-with-pr-clipping\">Como o monitoramento da m\u00eddia ajuda no clipping de RP?<\/h2>\n\n\n\n<p>Eles permitem que voc\u00ea re\u00fana automaticamente informa\u00e7\u00f5es on-line <a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\" title=\"m\u00eddia mentions\">m\u00eddia mentions<\/a> de sua empresa ou das marcas para as quais sua ag\u00eancia trabalha.\u00a0<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\">Monitoramento de m\u00eddia<\/a>\u00a0consiste em manter-se atualizado com tudo o que est\u00e1 sendo dito ou escrito on-line sobre uma determinada marca, t\u00f3pico, setor ou qualquer coisa que possa ser \u00fatil ou interessante para voc\u00ea.<\/span> <\/p>\n\n\n\n<p>Esse m\u00e9todo e os servi\u00e7os de monitoramento de m\u00eddia permitem que voc\u00ea monitore palavras-chave ou hashtags e encontre automaticamente todos os mentions delas em toda a Web.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ecb41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ecb41\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"438\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1.png\" alt=\"Exemplo de an\u00e1lise de monitoramento de m\u00eddia.\" class=\"wp-image-182697\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1.png 438w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1-300x342.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-overview-1-79x90.png 79w\" sizes=\"auto, (max-width: 438px) 100vw, 438px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de an\u00e1lise de monitoramento de m\u00eddia.<\/figcaption><\/figure>\n\n\n\n<p>Brand24, por exemplo, abrange m\u00eddias como jornais, sites de not\u00edcias, blogs, boletins informativos, podcasts, f\u00f3runs, Medium e m\u00eddias sociais, incluindo X (Twitter), YouTube, Instagram, TikTok, Telegram e Facebook.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ece33&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ece33\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data.png\" alt=\"Fragmento da an\u00e1lise do Brand24\" class=\"wp-image-182698\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data-248x106.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-data-90x38.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fragmento da an\u00e1lise do Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-pr-clipping\">Como realizar o clipping de RP?<\/h2>\n\n\n\n<p>O clipping de RP (tamb\u00e9m chamado de clipping de imprensa) pode ser feito manualmente. Mas isso \u00e9 quase imposs\u00edvel, especialmente on-line, onde h\u00e1 muitas empresas. O processo seria muito demorado e impreciso.<\/p>\n\n\n\n<p>Definitivamente, fica mais f\u00e1cil se voc\u00ea decidir realizar um clipping de RP com um servi\u00e7o de clipping dedicado, que monitora todo o conte\u00fado da Web automaticamente e encontra mentions de uma empresa, setor ou campanha espec\u00edfica para voc\u00ea.<\/p>\n\n\n\n<p><strong>Aqui est\u00e3o tr\u00eas etapas para fazer o clipping de RP:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encontre um servi\u00e7o de monitoramento de m\u00eddia que queira usar. Inicie um teste gratuito, se ele oferecer um. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure seu primeiro projeto de monitoramento e insira as palavras-chave que deseja monitorar. <br><br>Elas podem ser associadas ao nome da sua empresa, aos seus concorrentes, ao seu setor, a um produto espec\u00edfico que voc\u00ea oferece ou a uma campanha que voc\u00ea realiza. Voc\u00ea tamb\u00e9m pode inserir hashtags se quiser rastrear alguma espec\u00edfica.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ed1df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ed1df\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up.png\" alt=\"como configurar a ferramenta de monitoramento de m\u00eddia para clipping de pre\u00e7os?\" class=\"wp-image-182699\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-set-up-90x34.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De agora em diante, a ferramenta coletar\u00e1 automaticamente todos os mentions das palavras-chave de sua escolha. Tudo o que voc\u00ea precisa fazer \u00e9 examin\u00e1-los de tempos em tempos e procurar os resultados. Pronto!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ed4a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ed4a9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"391\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24.png\" alt=\"Painel de controle Brand24\" class=\"wp-image-182700\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24-248x97.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-brand24-90x35.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p>As ferramentas de monitoramento de m\u00eddia funcionam de forma muito eficaz como um servi\u00e7o de clipping de RP porque re\u00fanem todos os mentions automaticamente em um painel.<\/p>\n\n\n\n<p>Dois recursos muito interessantes que tamb\u00e9m s\u00e3o \u00fateis ao criar um recorte de RP s\u00e3o o filtro Importance (Import\u00e2ncia), que coloca os resultados em ordem, levando em considera\u00e7\u00e3o sua import\u00e2ncia.<\/p>\n\n\n\n<p>Outra \u00e9 a Pontua\u00e7\u00e3o de Influ\u00eancia, que mede a influ\u00eancia de um autor ou site espec\u00edfico. Na guia Analysis (An\u00e1lise), voc\u00ea poder\u00e1 ver quais perfis p\u00fablicos influentes est\u00e3o mentioningindo sua marca.<\/p>\n\n\n\n<p>H\u00e1 tamb\u00e9m uma se\u00e7\u00e3o on-line <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Me\u00e7a a pontua\u00e7\u00e3o de presen\u00e7a on-line de sua marca com o Brand24\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> que o Brand24 mede automaticamente. <\/p>\n\n\n\n<p>\u00c9 uma m\u00e9trica potencialmente muito \u00fatil para as equipes de rela\u00e7\u00f5es p\u00fablicas e marketing que precisam verificar e comparar o n\u00edvel da presen\u00e7a on-line de cada marca e compar\u00e1-la com a de seus concorrentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ed7d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ed7d1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"304\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score.png\" alt=\"Pontua\u00e7\u00e3o de presen\u00e7a\" class=\"wp-image-182701\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score-300x91.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score-248x75.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-presence-score-90x27.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pr-clipping-reports\">Relat\u00f3rios de clipping de RP<\/h2>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar essa ferramenta para reunir automaticamente todos os insights e obter relat\u00f3rios de clipping de RP prontos para uso, prontos para serem entregues ao seu chefe ou cliente.<\/p>\n\n\n\n<p>1. <strong>Insights sobre IA<\/strong><\/p>\n\n\n\n<p>Em vez de analisar manualmente centenas (ou milhares) de recortes, a IA analisa os dados para voc\u00ea e destaca o que realmente importa. Ela procura padr\u00f5es nos mentions e responde a perguntas que voc\u00ea normalmente passaria horas tentando descobrir por conta pr\u00f3pria.<\/p>\n\n\n\n<p>Por exemplo, o AI Insights pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar o sentimento geral em rela\u00e7\u00e3o \u00e0 sua marca e o que est\u00e1 por tr\u00e1s dele (positivo, negativo, neutro)<\/li>\n\n\n\n<li>Detectar picos repentinos na discuss\u00e3o e explicar o que os causou<\/li>\n\n\n\n<li>Destacar os mentions mais impactantes, n\u00e3o apenas os mais recentes<\/li>\n\n\n\n<li>Agrupar as conversas em t\u00f3picos ou temas-chave<\/li>\n\n\n\n<li>Identificar tend\u00eancias emergentes antes que elas se tornem \u00f3bvias<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269edb10&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269edb10\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights.png\" alt=\"Insights de IA para recorte de pre\u00e7os.\" class=\"wp-image-182702\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-ai-insights-90x54.png 90w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. <strong>Relat\u00f3rios em PDF<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode gerar e exportar os dados de monitoramento mais importantes para relat\u00f3rios em PDF, relat\u00f3rios em Excel ou infogr\u00e1ficos. <\/p>\n\n\n\n<p>Esse servi\u00e7o facilita o clipping de RP, pois ajuda voc\u00ea a criar relat\u00f3rios personalizados que incluem as m\u00e9tricas e os mentions mais importantes de uma marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269eddd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269eddd1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report.png\" alt=\"Uma captura de tela mostrando o PDF Reports Creator\" class=\"wp-image-182703\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report.png 870w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report-248x143.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-report-90x52.png 90w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>3. <strong>Relat\u00f3rios do Excel<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode fazer o download de todos os dados em um relat\u00f3rio do Excel.<\/p>\n\n\n\n<p>4. <strong>Relat\u00f3rios de e-mail<\/strong><\/p>\n\n\n\n<p>O Brand24 tamb\u00e9m pode enviar relat\u00f3rios por e-mail que o notificar\u00e3o diariamente ou semanalmente sobre altera\u00e7\u00f5es no painel. Esses e-mails economizam muito tempo, pois fornecem os mentions mais recentes de uma empresa diretamente em sua caixa de entrada. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269ee0b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269ee0b0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report.png\" alt=\"Uma captura de tela mostrando o criador de relat\u00f3rios de e-mail\" class=\"wp-image-182704\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report-300x104.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report-248x86.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/pr-clipping-email-report-90x31.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Crie um relat\u00f3rio de recorte de RP com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=28\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">Qual \u00e9 a diferen\u00e7a entre clipping de RP e monitoramento de m\u00eddia?<\/h3>\n\n\n\n<p>O clipping de RP concentra-se na coleta de cobertura para fins de RP - campanhas, reputa\u00e7\u00e3o e relat\u00f3rios de resultados. O monitoramento de m\u00eddia \u00e9 a pr\u00e1tica mais ampla de rastrear todos os mentions por qualquer motivo comercial. Na pr\u00e1tica, a maioria das pessoas usa os termos de forma intercambi\u00e1vel, e as ferramentas que fazem as duas coisas s\u00e3o as mesmas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"example\">O que \u00e9 um exemplo de um recorte de imprensa?<\/h3>\n\n\n\n<p>Um press clipping \u00e9 um trecho ou uma c\u00f3pia de um artigo, reportagem ou mention de uma empresa, indiv\u00edduo ou produto que aparece em um meio de comunica\u00e7\u00e3o, como um jornal, revista ou publica\u00e7\u00e3o on-line. Um exemplo de um recorte de imprensa pode ser um artigo em um jornal local destacando o sucesso de uma pequena empresa ou uma reportagem sobre o lan\u00e7amento de um novo produto em uma revista popular do setor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"calculate\">Como voc\u00ea calcula os recortes de imprensa?<\/h3>\n\n\n\n<p>Para calcular os clippings de imprensa, voc\u00ea pode usar uma ferramenta de clipping de RP como o Brand24 ou contratar servi\u00e7os de clipping de imprensa. Essas ferramentas e servi\u00e7os monitoram v\u00e1rios meios de comunica\u00e7\u00e3o, rastreiam mentions de sua empresa ou marca e os compilam em um relat\u00f3rio ou painel. O n\u00famero de clippings de imprensa coletados em um determinado per\u00edodo pode servir como uma medida de suas rela\u00e7\u00f5es p\u00fablicas e esfor\u00e7os de divulga\u00e7\u00e3o na m\u00eddia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to\">Como voc\u00ea faz o clipping de RP?<\/h3>\n\n\n\n<p>Configure uma ferramenta de monitoramento de m\u00eddia com seus principais termos (nome da marca, nomes de produtos, slogans de campanha, nomes de executivos e talvez um ou dois concorrentes). A ferramenta coleta mentions automaticamente \u00e0 medida que eles aparecem. Filtre os resultados e, em seguida, compile-os em um relat\u00f3rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tools\">Quais s\u00e3o as melhores ferramentas de recorte de RP?<\/h3>\n\n\n\n<p>O Brand24, o Talkwalker e o Mention s\u00e3o as op\u00e7\u00f5es ideais para a maioria das equipes. O Google Alerts \u00e9 gratuito e adequado para o b\u00e1sico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"include\">O que inclui um relat\u00f3rio de clipping de RP?<\/h3>\n\n\n\n<p>No m\u00ednimo: Volume de mention ao longo do tempo, um detalhamento de fonte e canal, divis\u00e3o de sentimento e estimativas de alcance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ga\">O Google Alerts \u00e9 suficiente para o corte de PR?<\/h3>\n\n\n\n<p>Depende do que voc\u00ea est\u00e1 rastreando. Para mentions de not\u00edcias b\u00e1sicas, o Google Alerts faz o trabalho. Para qualquer coisa que envolva m\u00eddia social, f\u00f3runs, podcasts ou marcas que recebem mention com frequ\u00eancia, ele perde muito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"important\">Por que o clipping de RP \u00e9 importante?<\/h3>\n\n\n\n<p>Porque \u201cobtivemos uma \u00f3tima cobertura\u201d n\u00e3o \u00e9 uma estrat\u00e9gia e n\u00e3o \u00e9 um relat\u00f3rio. O clipping de RP transforma vit\u00f3rias aned\u00f3ticas em um registro documentado e mensur\u00e1vel.<\/p>","protected":false},"excerpt":{"rendered":"<p>O PR Clipping \u00e9 um m\u00e9todo essencial para rela\u00e7\u00f5es p\u00fablicas e marketing. Ele ajuda a avaliar seu trabalho e a medir seus esfor\u00e7os. Saiba como us\u00e1-lo em 2026!<\/p>","protected":false},"author":82,"featured_media":149837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4137],"tags":[1522,3531,4118,4119,4089,745],"class_list":["post-147501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-media-monitoring","tag-media-monitoring-public-relations","tag-pr-clipping","tag-pr-clipping-service","tag-pr-software","tag-public-relations"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/147501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=147501"}],"version-history":[{"count":61,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/147501\/revisions"}],"predecessor-version":[{"id":182705,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/147501\/revisions\/182705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/149837"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=147501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=147501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=147501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}