{"id":151977,"date":"2023-02-01T12:52:00","date_gmt":"2023-02-01T11:52:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151977"},"modified":"2026-04-09T16:02:09","modified_gmt":"2026-04-09T14:02:09","slug":"estrategia-de-midia-social-da-nike","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/nike-social-media-strategy\/","title":{"rendered":"Nike Social Media Strategy: How Effective is it? Report [2025]"},"content":{"rendered":"<p><strong>Voc\u00ea sabia que a Nike administra mais de 300 perfis de m\u00eddia social? Voc\u00ea os encontrar\u00e1 em todos os lugares: Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok e LinkedIn. O sucesso da estrat\u00e9gia de m\u00eddia social da Nike \u00e9 ineg\u00e1vel, tornando-a um componente essencial da estrat\u00e9gia de m\u00eddia social da Nike. Qual \u00e9 o segredo dessa que \u00e9 uma das marcas mais seguidas on-line? Amplo alcance e sentimento positivo em torno da marca.<\/strong><\/p>\n\n\n\n<p>Para mim, a Nike \u00e9 muito mais do que roupas esportivas. \u00c9 uma marca que afeta nossa vida cotidiana, incentivando-nos a ser fisicamente ativos e a ter um estilo de vida saud\u00e1vel.<\/p>\n\n\n\n<p>Gosto do fato de que, em vez de uma promo\u00e7\u00e3o insistente de produtos, eles me motivam a fazer atividades. Na minha opini\u00e3o, eles utilizam a m\u00eddia social de uma forma interessante, mas ser\u00e1 que \u00e9 eficaz?<\/p>\n\n\n\n<p>Vamos descobrir!<\/p>\n\n\n\n<p>Hoje, examinaremos mais de perto os dados de m\u00eddia social da Nike.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Estrat\u00e9gia de m\u00eddia social da Nike<\/strong> tem como foco a presen\u00e7a da marca em v\u00e1rias plataformas. Eles est\u00e3o ativos em v\u00e1rias plataformas e usam cada canal de m\u00eddia social em seu potencial m\u00e1ximo.<br><br>O que se destaca \u00e9 a forma como a marca promove uma comunidade vibrante entre seus seguidores. Eles t\u00eam muitas comunidades criadas em torno de suas hashtags de marca e contas dedicadas a diferentes pa\u00edses.<br><br>A Nike usa recursos visuais de alta qualidade, compartilha hist\u00f3rias inspiradoras, colabora com grandes personalidades do esporte e usa muito conte\u00fado UGC.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analise o desempenho da sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key\"><strong>Principais elementos da estrat\u00e9gia de m\u00eddia social da Nike<\/strong><\/h2>\n\n\n\n<p>A estrat\u00e9gia de m\u00eddia social da Nike \u00e9 constru\u00edda sobre v\u00e1rios elementos fundamentais que garantem sua efic\u00e1cia e alcance.<\/p>\n\n\n\n<p>Decidi fazer uma breve an\u00e1lise de cada um deles antes de discutirmos os n\u00fameros reais. Isso o ajudar\u00e1 a entender o contexto.<\/p>\n\n\n\n<p>Esses s\u00e3o os 5 elementos principais da estrat\u00e9gia de m\u00eddia social da Nike:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"content\"><strong>Conte\u00fado envolvente<\/strong><strong><br><\/strong>A Nike cria conte\u00fado que fala diretamente com seu p\u00fablico-alvo. Seja um Reel motivacional, uma olhada nos bastidores da jornada de Sabrina Ionescu ou uma pr\u00e9via de novos produtos, o conte\u00fado \u00e9 sempre projetado para repercutir e inspirar.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc6032&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc6032\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png\" alt=\"Estrat\u00e9gia de marketing da Nike: Conte\u00fado envolvente\" class=\"wp-image-173214\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-198x159.png 198w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing da Nike: Conte\u00fado envolvente.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"visuals\"><strong>Visuais de alta qualidade<\/strong><strong><br><\/strong>Os perfis da Nike s\u00e3o vibrantes e modernos. Eles seguem as tend\u00eancias e se concentram em conte\u00fado de v\u00eddeo curto. Ao mesmo tempo, todas as suas postagens s\u00e3o como quebra-cabe\u00e7as que se somam para criar uma pe\u00e7a maior: a hist\u00f3ria da marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc68a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc68a1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png\" alt=\"Estrat\u00e9gia de marketing da Nike: Visuais de alta qualidade.\" class=\"wp-image-173215\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing da Nike: Visuais de alta qualidade.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"influencer\"><strong>Colabora\u00e7\u00f5es de influenciadores<\/strong><strong><br><\/strong>Ao fazer parcerias com os principais atletas e influenciadores, a Nike amplia seu alcance e credibilidade. Essas colabora\u00e7\u00f5es promovem produtos e se alinham \u00e0 imagem da marca. Exemplo? A grande colabora\u00e7\u00e3o recente com a marca de Kim Kardashian - SKIMS.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc70e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc70e2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png\" alt=\"Estrat\u00e9gia de marketing da Nike: Colabora\u00e7\u00f5es de influenciadores.\" class=\"wp-image-173216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing da Nike: Colabora\u00e7\u00f5es de influenciadores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"community\"><strong>Constru\u00e7\u00e3o da comunidade<\/strong><strong><br><\/strong>A Nike promove um senso de comunidade por meio de v\u00e1rios eventos e conte\u00fado personalizado. Eles t\u00eam contas diferentes dedicadas, por exemplo, a mulheres e corrida. O mesmo vale para as hashtags - elas s\u00e3o usadas para interagir com seu p\u00fablico e criar pequenas comunidades. A Nike garante que seus seguidores se sintam conectados e valorizados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc7913&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc7913\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png\" alt=\"Estrat\u00e9gia de marketing da Nike: Constru\u00e7\u00e3o de comunidade.\" class=\"wp-image-173217\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing da Nike: Constru\u00e7\u00e3o de comunidade.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"values\"><strong>Apresenta\u00e7\u00e3o dos valores essenciais<\/strong><strong><br><\/strong>Inova\u00e7\u00e3o, inclus\u00e3o e sustentabilidade est\u00e3o no centro da marca Nike. Esses valores s\u00e3o destacados de forma consistente em todas as plataformas de m\u00eddia social. Isso mostra o compromisso da marca em causar um impacto positivo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc8138&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc8138\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png\" alt=\"Estrat\u00e9gia de marketing da Nike: Exibi\u00e7\u00e3o dos valores essenciais.\" class=\"wp-image-173218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png 693w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-220x159.png 220w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing da Nike: Exibi\u00e7\u00e3o dos valores essenciais.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha insights sobre sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusions\"><strong>Principais conclus\u00f5es da estrat\u00e9gia de marketing de m\u00eddia social da Nike<\/strong><\/h2>\n\n\n\n<p>Investiguei profundamente a estrat\u00e9gia de marketing da Nike. A abordagem da Nike em rela\u00e7\u00e3o \u00e0 m\u00eddia social \u00e9 multifacetada, aproveitando v\u00e1rias plataformas para interagir com seu p\u00fablico de forma eficaz.<\/p>\n\n\n\n<p>Minhas observa\u00e7\u00f5es me deram algumas conclus\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A marca opera <strong>v\u00e1rios perfis em todas as plataformas de m\u00eddia social<\/strong>. Por exemplo, voc\u00ea encontrar\u00e1 p\u00e1ginas separadas no Facebook para Nike Football, Nike Basketball, Nike Run Club, Nike Skateboarding, Nike Swim, Nike Women, Nike Yoga e muitas outras.<\/li>\n\n\n\n<li>Em vez de apenas vender seus produtos, a Nike posiciona a marca como uma <strong>motiva\u00e7\u00e3o para um estilo de vida saud\u00e1vel<\/strong>r.<\/li>\n\n\n\n<li><strong>Slogans simples e poderosos e narrativa emocional<\/strong> s\u00e3o elementos de comunica\u00e7\u00e3o. A marca capacita seu p\u00fablico-alvo e apresenta not\u00edcias do mundo dos esportes.<\/li>\n\n\n\n<li>Eles <strong>defendem aquilo em que acreditam<\/strong>. Muitas de suas campanhas nas m\u00eddias sociais t\u00eam como objetivo acabar com o racismo, a discrimina\u00e7\u00e3o ou o \u00f3dio.<\/li>\n\n\n\n<li>Nike <strong>n\u00e3o faz muitas postagens<\/strong>. Seu conte\u00fado \u00e9 inteligente e atraente.<\/li>\n\n\n\n<li>Nike sistematicamente <strong>produz conte\u00fado de v\u00eddeo<\/strong> e administra 3 canais no YouTube: Nike, Nike Football, nikeskateboarding.<\/li>\n\n\n\n<li>Grandes nomes significam grandes lucros. Durante anos, a Nike tem <strong>patrocinou e colaborou com os maiores atletas<\/strong>A Nike tem uma equipe de jogadores de futebol, como Lebron James, Tiger Woods, Serena Williams, Cristiano Ronaldo e muitos outros. Sua colabora\u00e7\u00e3o com Travis Scott tem n\u00fameros enormes - a \u00faltima postagem de Travis no Instagram usando o Nike ganhou 1,8 milh\u00e3o de curtidas.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Entenda melhor seu p\u00fablico!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Qual \u00e9 a import\u00e2ncia do marketing de m\u00eddia social para a Nike?<\/strong><\/h2>\n\n\n\n<p>O marketing de m\u00eddia social \u00e9 um dos pilares da estrat\u00e9gia geral de marketing da Nike.&nbsp;<\/p>\n\n\n\n<p>A marca entende o imenso poder da m\u00eddia social para atingir seu p\u00fablico e promover seus produtos.&nbsp;<\/p>\n\n\n\n<p>Por meio da m\u00eddia social, a Nike se conecta com os clientes em escala global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis\"><strong>An\u00e1lise do p\u00fablico-alvo e do envolvimento do cliente<\/strong><\/h2>\n\n\n\n<p>A Nike administra v\u00e1rios canais de m\u00eddia social que re\u00fanem milh\u00f5es de f\u00e3s. Aqui est\u00e3o os n\u00fameros de seguidores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram - 302 milh\u00f5es<\/li>\n\n\n\n<li>Facebook - 39M<\/li>\n\n\n\n<li>Twitter - 10,2 milh\u00f5es<\/li>\n\n\n\n<li>LinkedIn - 6M<\/li>\n\n\n\n<li>TikTok - 7,2 milh\u00f5es<\/li>\n\n\n\n<li>YouTube - 2.09M<\/li>\n\n\n\n<li>Pinterest - 1,1 milh\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Esses n\u00fameros s\u00e3o impressionantes. Mas todo profissional de marketing de m\u00eddia social sabe que, atualmente, o n\u00famero de seguidores n\u00e3o importa tanto quanto antes.&nbsp;<\/p>\n\n\n\n<p>Para obter um amplo alcance, precisamos envolver os seguidores ou\/e veicular an\u00fancios pagos, e a Nike faz as duas coisas.<\/p>\n\n\n\n<p>Ent\u00e3o, qual canal social proporciona \u00e0 Nike o maior engajamento?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"instagram\">Instagram - o n\u00famero m\u00e9dio de rea\u00e7\u00f5es do perfil \u00e9 de 101,4 mil curtidas e 830,21 coment\u00e1rios, o que representa uma taxa m\u00e9dia de engajamento de 0,03%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc90fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc90fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png\" alt=\"O engajamento e o p\u00fablico do perfil da Nike no Instagram.\" class=\"wp-image-173219\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O engajamento e o p\u00fablico do perfil da Nike no Instagram.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"twitter\">Twitter - Os tweets de v\u00eddeo da Nike s\u00e3o retweetados com prazer. O n\u00famero m\u00e9dio de retweets \u00e9 de 1,4 mil, o que representa uma taxa m\u00e9dia de engajamento de 0,08%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fc9911&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fc9911\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png\" alt=\"As m\u00e9tricas de engajamento do perfil da Nike no Twitter.\" class=\"wp-image-173220\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As m\u00e9tricas de engajamento do perfil da Nike no Twitter.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"tiktok\">TikTok - o n\u00famero m\u00e9dio de rea\u00e7\u00f5es do perfil \u00e9 de 50,6 mil curtidas, 2,9 mil compartilhamentos e 978 coment\u00e1rios, o que representa uma taxa m\u00e9dia de engajamento de 0,72%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fca10e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fca10e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png\" alt=\"As m\u00e9tricas de engajamento do perfil da Nike no TikTok.\" class=\"wp-image-173221\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-248x130.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As m\u00e9tricas de engajamento do perfil da Nike no TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"youtube\">YouTube - esse perfil tem a maior taxa m\u00e9dia de engajamento. O n\u00famero m\u00e9dio de rea\u00e7\u00f5es para o perfil \u00e9 de 2,7 mil curtidas e 299 mil visualiza\u00e7\u00f5es, o que representa uma taxa m\u00e9dia de engajamento de 0,91%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fca993&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fca993\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png\" alt=\"As m\u00e9tricas de engajamento do perfil da Nike no YouTube.\" class=\"wp-image-173222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png 942w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-248x132.png 248w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As m\u00e9tricas de engajamento do perfil da Nike no YouTube.<\/figcaption><\/figure>\n\n\n\n<p>Fonte: <a href=\"https:\/\/www.upfluence.com\/software\/upfluence-plugin-influence-analytics\" target=\"_blank\" rel=\"noopener\" title=\"\">Influ\u00eancia positiva<\/a>.<\/p>\n\n\n\n<p>Essa \u00e9 a an\u00e1lise das contas sociais que pertencem \u00e0 Nike.<\/p>\n\n\n\n<p>Embora a marca tenha reunido um grande p\u00fablico em seus sites de m\u00eddia social, \u00e9 um desafio manter uma alta taxa de engajamento sem investir em an\u00fancios pagos.<\/p>\n\n\n\n<p>A alternativa \u00e9 fortalecer a fidelidade \u00e0 marca. A Nike tem muitos evangelistas que publicam sobre seus produtos em seus canais sociais privados.<\/p>\n\n\n\n<p>Quantos?<\/p>\n\n\n\n<p>Vamos dar uma olhada nos dados fornecidos pelo <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\">monitoramento de m\u00eddia<\/a> ferramenta Brand24 e analisar o n\u00famero de mentions. Eu fiz alguns <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">escuta social<\/a>e aqui est\u00e1 o resultado:<\/p>\n\n\n\n<p>Nos \u00faltimos 30 dias, a Nike recebeu mais de <strong>340k (!)<\/strong> de mentions on-line.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encontre seus mentions de m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>A maioria deles vem de duas fontes: Instagram e Twitter.<\/p>\n\n\n\n<p>Tenho certeza de que voc\u00ea previu que o Instagram traz muito barulho para a Nike. Mas voc\u00ea esperava que o Twitter ficasse em segundo lugar?&nbsp;<\/p>\n\n\n\n<p>Para mim, isso foi um pouco surpreendente. Mas, sim, o Twitter gerou mais de 33 mil mentions. Como podemos ver, o Facebook n\u00e3o \u00e9 o lugar em que as pessoas gostam de fazer mention de marcas, mesmo que sejam t\u00e3o populares como a Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcb517&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcb517\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png\" alt=\"O n\u00famero de mentions on-line da Nike, uma an\u00e1lise do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-173223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-237x159.png 237w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O n\u00famero de mentions on-line da Nike.<\/figcaption><\/figure>\n\n\n\n<p>As estat\u00edsticas mostram que 303 mil dos mentions v\u00eam da m\u00eddia social, enquanto apenas 41 mil v\u00eam de fontes n\u00e3o sociais. Al\u00e9m disso, esses mentions geraram um alcance total de mais de 1,7 bilh\u00e3o.<\/p>\n\n\n\n<p>\u00c9 interessante notar que, nos \u00faltimos 30 dias, o engajamento com a marca est\u00e1 em alta! A Nike obteve 820 mil coment\u00e1rios nas m\u00eddias sociais e 54 milh\u00f5es de intera\u00e7\u00f5es nas m\u00eddias sociais.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Saiba o que as pessoas falam sobre voc\u00ea on-line!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Vemos claramente que a m\u00eddia social \u00e9 a chave para a estrat\u00e9gia de reconhecimento da marca da Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcbfcc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcbfcc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png\" alt=\"Estat\u00edsticas de mentions on-line da Nike, fornecidas pelo Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-173224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estat\u00edsticas de mentions on-line da Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>An\u00e1lise do alcance da m\u00eddia social<\/strong><\/h2>\n\n\n\n<p>O alcance \u00e9 um dos mais importantes <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-midia-social\/\">m\u00e9tricas de m\u00eddia social<\/a> que podemos rastrear. \u00c9 um n\u00famero estimado de usu\u00e1rios que podem ter contato com publica\u00e7\u00f5es em m\u00eddias sociais.<\/p>\n\n\n\n<p>Amplo alcance significa maior conhecimento vital da marca. Isso \u00e9 crucial para marcas esportivas, como a Nike, porque a concorr\u00eancia nesse setor \u00e9 alta.&nbsp;<\/p>\n\n\n\n<p>As estrat\u00e9gias de marketing da Nike s\u00e3o projetadas para maximizar o alcance da m\u00eddia social e o reconhecimento da marca.<\/p>\n\n\n\n<p>Os mentions on-line desempenham um papel essencial no aumento do reconhecimento da marca. Eles permitem alcan\u00e7ar novos usu\u00e1rios. Quanto mais mentions positivos sobre sua marca, melhor.<\/p>\n\n\n\n<p>Aqui est\u00e1 o alcance on-line da marca esportiva Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcc8a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcc8a5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png\" alt=\"O alcance on-line da Nike pelo Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-173225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O alcance on-line da Nike.<\/figcaption><\/figure>\n\n\n\n<p>Est\u00e1 vendo aquele pico em 19 de fevereiro de 2025?<\/p>\n\n\n\n<p>Gra\u00e7as ao AI Events da Brand24, sei o que causou isso: a nova colabora\u00e7\u00e3o com a marca de Kim Kardashian, a SKIMS:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcd0d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcd0d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"248\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png\" alt=\"AI Events by Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-173226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eventos de IA por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>A Nike recebeu 15 mil mentions on-line naquele dia. Eles geraram 57 milh\u00f5es<a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\"> alcance da m\u00eddia social<\/a> e 20 milh\u00f5es de alcance n\u00e3o social.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique o alcance da sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>O que \u00e9 alcance n\u00e3o social? \u00c9 um n\u00famero estimado de contatos com conte\u00fado al\u00e9m das plataformas sociais.<\/p>\n\n\n\n<p>O alcance n\u00e3o social baseia-se no n\u00famero de dom\u00ednios mentioning de um conte\u00fado, no n\u00famero m\u00e9dio de visitas mensais em um determinado dom\u00ednio e na taxa de visibilidade, que descreve o tamanho da exposi\u00e7\u00e3o de um conte\u00fado.<\/p>\n\n\n\n<p>Agora, vamos verificar o resumo dos dados dos \u00faltimos 30 dias:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcdb93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcdb93\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png\" alt=\"O resumo dos dados da Nike dos \u00faltimos 30 dias.\" class=\"wp-image-173227\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O resumo dos dados da Nike dos \u00faltimos 30 dias.<\/figcaption><\/figure>\n\n\n\n<p>Nos \u00faltimos 30 dias, o alcance total da Nike nas m\u00eddias sociais foi de 1,2 bilh\u00e3o (!).<\/p>\n\n\n\n<p>Esse \u00e9 um resultado impressionante!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Deseja obter sua an\u00e1lise?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Aqui est\u00e3o os sites mais ativos da mentioned Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fce655&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fce655\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png\" alt=\"Os sites mais ativos que mentioned Nike brand or products found by Brand24, an AI-powered tool.\" class=\"wp-image-173228\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png 708w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-225x159.png 225w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Os sites mais ativos que mentioned a marca ou os produtos Nike.<\/figcaption><\/figure>\n\n\n\n<p>De modo geral, a presen\u00e7a on-line (popularidade) da marca Nike \u00e9 enorme e admir\u00e1vel. A <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> A m\u00e9trica fornecida pela Brand24 nos diz que a Nike est\u00e1 entre as marcas mais reconhecidas globalmente.<\/p>\n\n\n\n<p>Essa m\u00e9trica opera em uma escala de 0 a 100, em que 100 \u00e9 a pontua\u00e7\u00e3o alcan\u00e7ada pelas principais marcas globais. O sucesso da Nike na constru\u00e7\u00e3o de um forte reconhecimento de marca on-line \u00e9 indiscut\u00edvel.<\/p>\n\n\n\n<p>Sua pontua\u00e7\u00e3o de presen\u00e7a \u00e9 88, que \u00e9 maior do que 93% de marcas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fceea4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fceea4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png\" alt=\"A pontua\u00e7\u00e3o de presen\u00e7a on-line da Nike pelo Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-173229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A pontua\u00e7\u00e3o de presen\u00e7a on-line da Nike.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique sua pontua\u00e7\u00e3o de presen\u00e7a!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\"><strong>Onde est\u00e1 a oportunidade para um alcance mais amplo?<\/strong><\/h2>\n\n\n\n<p>Sempre vale a pena explorar os novos recursos oferecidos pelas plataformas sociais. O Reels da Nike no Instagram registra milh\u00f5es de visualiza\u00e7\u00f5es.<\/p>\n\n\n\n<p>O sucesso da Nike em alcan\u00e7ar um amplo alcance \u00e9 uma prova de suas estrat\u00e9gias eficazes de m\u00eddia social.<\/p>\n\n\n\n<p>A ferramenta Brand24 sugere que muitos dos mentions mais populares v\u00eam do TikTok, n\u00e3o da conta principal da Nike, mas de f\u00e3s que mention seus produtos.<\/p>\n\n\n\n<p>Exemplo? Este simples v\u00eddeo sobre uma roupa de gin\u00e1stica obteve 4,2 milh\u00f5es de visualiza\u00e7\u00f5es e mais de 470 mil coment\u00e1rios:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fcf99a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fcf99a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png\" alt=\"Onde est\u00e1 a oportunidade para um alcance mais amplo?\" class=\"wp-image-173230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png 550w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-300x273.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-175x159.png 175w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Onde est\u00e1 a oportunidade para um alcance mais amplo?<\/figcaption><\/figure>\n\n\n\n<p>Por outro lado, parece que a p\u00e1gina da Nike no Facebook est\u00e1 morrendo. Suas publica\u00e7\u00f5es recebem um n\u00famero m\u00ednimo de rea\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encontre novas oportunidades de m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Por exemplo, uma publica\u00e7\u00e3o sobre o lan\u00e7amento do novo sapato deles obteve apenas 5,2 mil rea\u00e7\u00f5es, 429 coment\u00e1rios e cerca de 400 compartilhamentos. Esse \u00e9 um alcance terr\u00edvel para uma conta de 39 milh\u00f5es de pessoas no Facebook.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd0409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd0409\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png\" alt=\"A conta da Nike no Facebook est\u00e1 morta?\" class=\"wp-image-173231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png 460w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-300x326.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-146x159.png 146w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A conta da Nike no Facebook est\u00e1 morta?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>An\u00e1lise do sentimento da marca Nike<\/strong><\/h2>\n\n\n\n<p>J\u00e1 sabemos que as pessoas est\u00e3o falando muito sobre a Nike.<\/p>\n\n\n\n<p>Mas sobre o que eles falam? Os mentions s\u00e3o positivos ou negativos?<\/p>\n\n\n\n<p>Para saber as respostas, precisamos realizar <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\"><strong>an\u00e1lise de sentimentos<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>\u00c9 o processo de an\u00e1lise dos mentions para determinar o tom emocional que eles carregam, se s\u00e3o <strong>positivo, negativo ou neutro<\/strong>.<\/p>\n\n\n\n<p>De acordo com os dados do Brand24, a maioria dos mentions \u00e9 positiva. Nos \u00faltimos 30 dias, a Nike obteve 79 mil mentions positivos e 11 mil negativos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd0ced&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd0ced\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png\" alt=\"A an\u00e1lise de sentimentos da Nike feita pelo Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-173232\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A an\u00e1lise de sentimentos da Nike.<\/figcaption><\/figure>\n\n\n\n<p>Os mention negativos vieram principalmente de uma fonte: os usu\u00e1rios do Twitter escreveram mais de 7 mil deles, o que corresponde a um total de 22%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd14e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd14e0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png\" alt=\"Sentimento da Nike por plataforma.\" class=\"wp-image-173233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentimento da Nike por plataforma.<\/figcaption><\/figure>\n\n\n\n<p>Pensamento final?<\/p>\n\n\n\n<p>A Nike \u00e9 uma marca muito bem vista.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Conhe\u00e7a o sentimento da sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\ud83d\udca1Minha dica profissional: <\/strong>Os mentions negativos s\u00e3o uma fonte de dicas sobre como voc\u00ea pode melhorar seus produtos. Por exemplo, esse mention informa que, depois de um tempo, os t\u00eanis Nike Dunk come\u00e7am a amarelar. Acho que \u00e9 um feedback importante para uma marca esportiva.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd1f96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd1f96\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png\" alt=\"Um mention negativo da Nike encontrado por Brand24.\" class=\"wp-image-173234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-248x50.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention negativo da Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison\"><strong>Nike vs. Adidas<\/strong><\/h2>\n\n\n\n<p>O ic\u00f4nico logotipo swoosh da Nike ou as tr\u00eas listras da Adidas? Qual marca ganha mais repercuss\u00e3o on-line?<\/p>\n\n\n\n<p>A Nike e a Adidas s\u00e3o as marcas mais reconhecidas no mercado de roupas esportivas.<\/p>\n\n\n\n<p>Essas duas marcas esportivas produzem conte\u00fado bastante semelhante para fins de estrat\u00e9gia social.<\/p>\n\n\n\n<p>Mas quando se trata de alcance on-line, a Nike vence essa competi\u00e7\u00e3o. Os f\u00e3s da Nike publicam quase 3 vezes mais mentions do que os f\u00e3s da Adidas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd282d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd282d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png\" alt=\"Compara\u00e7\u00e3o de mentions: Nike vs. Adidas.\" class=\"wp-image-173235\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de mentions: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>O n\u00famero de mentions de m\u00eddia social tamb\u00e9m \u00e9 quase tr\u00eas vezes maior para a Nike.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compare com os concorrentes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Quando se trata de an\u00e1lise de sentimentos, as diferen\u00e7as s\u00e3o m\u00ednimas. Ambas as marcas fazem um \u00f3timo trabalho, reunindo mais de 22% de mentions positivos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd3307&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd3307\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png\" alt=\"An\u00e1lise de sentimento: Nike vs. Adidas.\" class=\"wp-image-173236\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-238x159.png 238w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o que \u00e9 importante, a Adidas tem uma pontua\u00e7\u00e3o de presen\u00e7a menor do que a da Nike. Isso significa que eles devem trabalhar mais no reconhecimento de sua marca e de seus produtos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0596fd3b56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0596fd3b56\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png\" alt=\"A pontua\u00e7\u00e3o de presen\u00e7a da Adidas.\" class=\"wp-image-173237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A pontua\u00e7\u00e3o de presen\u00e7a da Adidas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"collaborations\"><strong>Colabora\u00e7\u00f5es de influenciadores da Nike<\/strong><\/h2>\n\n\n\n<p>As colabora\u00e7\u00f5es de m\u00eddia social e de influenciadores da Nike s\u00e3o fundamentais para o sucesso de seu marketing.<\/p>\n\n\n\n<p>Eles realizaram muitas campanhas de m\u00eddia social que se conectam com seu p\u00fablico.&nbsp;<\/p>\n\n\n\n<p>Lembra-se da campanha \"Dream Crazy\" com Colin Kaepernick? Ela fez as pessoas FALAREM e mostrou que a Nike se preocupa com a justi\u00e7a social.<\/p>\n\n\n\n<p>A Nike trabalha com grandes estrelas do esporte, como LeBron James, Cristiano Ronaldo e Serena Williams.&nbsp;<\/p>\n\n\n\n<p>Essas parcerias n\u00e3o se referem apenas \u00e0 venda de produtos - elas correspondem aos valores da Nike e inspiram f\u00e3s em todo o mundo. Voc\u00ea pode ver como isso funciona bem observando o n\u00famero de pessoas que se envolvem com a Nike nas m\u00eddias sociais e o quanto elas s\u00e3o leais \u00e0 marca.<\/p>\n\n\n\n<p>No geral, a abordagem de m\u00eddia social da Nike combina bom conte\u00fado, insights de dados e <strong>parcerias inteligentes<\/strong> para se manter como uma das principais marcas globais.<\/p>\n\n\n\n<p>Mantendo-se fiel \u00e0quilo em que acredita, a Nike constr\u00f3i fortes conex\u00f5es com pessoas de todo o mundo.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encontre os melhores influenciadores para voc\u00ea!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn\"><strong>5 coisas que podemos aprender com a Nike<\/strong><\/h2>\n\n\n\n<p>A m\u00eddia social pode agregar valor, mas precisamos saber como us\u00e1-la. Recentemente, podemos ver que o alcance das contas privadas pode ser maior do que o das contas comerciais. Isso j\u00e1 acontece no LinkedIn, no Facebook e no TikTok.<\/p>\n\n\n\n<p>A Nike \u00e9 um excelente exemplo de uma marca que consegue tanto buzz on-line apesar dos algoritmos restritivos.<\/p>\n\n\n\n<p>Acredito que a Nike pode fornecer li\u00e7\u00f5es valiosas para outras marcas que desejam aprimorar sua presen\u00e7a on-line. Criei uma pequena lista de pontos-chave. <\/p>\n\n\n\n<p><strong>Aqui est\u00e3o cinco conclus\u00f5es importantes<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A estrat\u00e9gia de marketing da Nike se baseia na administra\u00e7\u00e3o de v\u00e1rias contas sociais. Assim, a marca consegue atingir o p\u00fablico por interesse, como futebol, basquete, ioga etc. Talvez p\u00e1ginas separadas tamb\u00e9m funcionem para seu nicho? A estrat\u00e9gia de m\u00eddia social da Nike reflete consistentemente os valores centrais da marca: inova\u00e7\u00e3o, inclus\u00e3o e sustentabilidade.<\/li>\n\n\n\n<li>Os f\u00e3s da Nike s\u00e3o mais ativos no Instagram e no Twitter. Essas duas plataformas sociais s\u00e3o a principal fonte de mentions. Voc\u00ea sabe onde os f\u00e3s de seus produtos s\u00e3o mais ativos? Conhe\u00e7a-os e pense em como voc\u00ea pode interagir com eles.<\/li>\n\n\n\n<li>O conte\u00fado de v\u00eddeo \u00e9 consumido de bom grado pelos usu\u00e1rios (especialmente em formato curto). Voc\u00ea pode implement\u00e1-lo em seu<a href=\"https:\/\/brand24.com\/blog\/pt\/tendencias-de-marketing-digital\/\"> marketing<\/a> estrat\u00e9gia? Se n\u00e3o a estiver usando, comece o quanto antes.<\/li>\n\n\n\n<li>Os Reels da Nike no Instagram e no TikToks registram milh\u00f5es de visualiza\u00e7\u00f5es. \u00c9 um formato de conte\u00fado promovido pelo Instagram. No momento, \u00e9 a melhor op\u00e7\u00e3o para as marcas atingirem um p\u00fablico amplo. Ent\u00e3o, voc\u00ea se beneficia com isso?<\/li>\n\n\n\n<li>Para obter um amplo alcance e construir uma marca reconhec\u00edvel, a Nike coopera com megaestrelas do esporte, como Lebron James, Cristiano Ronaldo e Serena Williams. Essa \u00e9 uma enorme fonte de alcance. Voc\u00ea tem suas superestrelas de nicho que promovem sua marca a longo prazo?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore o desempenho da sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Sim, a estrat\u00e9gia de m\u00eddia social da Nike \u00e9 eficaz. Com uma pontua\u00e7\u00e3o de presen\u00e7a superior a 93% das marcas, a Nike \u00e9 uma das marcas esportivas mais reconhecidas do mundo.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Est\u00e1 cada vez mais dif\u00edcil se destacar nas m\u00eddias sociais sem an\u00fancios pagos<\/strong>. Embora a conta principal da Nike no Facebook re\u00fana milh\u00f5es de seguidores, a taxa de engajamento \u00e9 muito baixa. Al\u00e9m disso, hoje em dia, obter um amplo alcance org\u00e2nico \u00e9 um desafio para as marcas.<\/li>\n\n\n\n<li><strong>Desenvolver o conhecimento da marca e reunir evangelistas \u00e9 uma \u00f3tima maneira de vencer com algoritmos<\/strong>. \u00c9 por isso que, em compara\u00e7\u00e3o com a Adidas, a Nike ganha mais repercuss\u00e3o on-line.<\/li>\n\n\n\n<li>Por \u00faltimo, mas n\u00e3o menos importante, a Nike causa um impacto no mundo dos esportes. <strong>Em vez de apenas vender os produtos, ele promove um estilo de vida saud\u00e1vel<\/strong> e nos incentiva a realizar atividades cotidianas, dizendo #JustDoIt. Os f\u00e3s adoram.<\/li>\n<\/ul>\n\n\n\n<p>Caso voc\u00ea queira saber qual \u00e9 o sentimento e o alcance on-line da marca,<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\"> <strong>Clique aqui e experimente a ferramenta Brand24 gratuitamente!<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabia que a Nike mant\u00e9m mais de 300 perfis de m\u00eddia social? Voc\u00ea os encontrar\u00e1 em todos os lugares. Qual \u00e9 o segredo dessa que \u00e9 uma das marcas mais seguidas on-line?<\/p>","protected":false},"author":74,"featured_media":152023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-151977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/151977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=151977"}],"version-history":[{"count":49,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/151977\/revisions"}],"predecessor-version":[{"id":181917,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/151977\/revisions\/181917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/152023"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=151977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=151977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=151977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}