{"id":154685,"date":"2023-01-19T11:04:00","date_gmt":"2023-01-19T10:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154685"},"modified":"2025-04-22T14:38:05","modified_gmt":"2025-04-22T12:38:05","slug":"ferramentas-de-reconhecimento-da-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brand-awareness-tools\/","title":{"rendered":"As 9 melhores ferramentas de reconhecimento de marca para expandir seus neg\u00f3cios"},"content":{"rendered":"<p>Quando se trata de expandir seus neg\u00f3cios, o reconhecimento da marca \u00e9 fundamental. Mas com tantas ferramentas e canais de marketing \u00e0 sua disposi\u00e7\u00e3o, por onde come\u00e7ar? Aqui est\u00e3o algumas das melhores ferramentas de reconhecimento de marca para ajud\u00e1-lo a expandir seus neg\u00f3cios.<\/p>\n\n\n\n<p>Como o conhecimento da marca \u00e9 uma m\u00e9trica que mostra a <strong>n\u00edvel de reconhecimento de uma marca<\/strong>Muitos profissionais de marketing buscam aument\u00e1-la. Al\u00e9m disso, nossa equipe do Brand24 est\u00e1 trabalhando para atingir essa meta.<\/p>\n\n\n\n<p>Usamos muitas ferramentas para isso.<\/p>\n\n\n\n<p>Isso porque, para aumentar o reconhecimento de sua marca on-line, voc\u00ea precisa <strong>atuar em v\u00e1rios campos do marketing digital<\/strong> ao mesmo tempo.<\/p>\n\n\n\n<p>Hoje, apresentarei a voc\u00ea as melhores ferramentas para <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>gerenciamento de m\u00eddia social, SEO, conte\u00fado, rela\u00e7\u00f5es p\u00fablicas, marketing por e-mail, pesquisas e marketing de influ\u00eancia.<\/p>\n\n\n\n<p>Escolha os que fazem mais sentido para voc\u00ea e veja seu neg\u00f3cio crescer!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As 9 melhores ferramentas para aumentar o reconhecimento da marca<\/strong><\/h2>\n\n\n\n<p>Desenvolver o reconhecimento da marca significa atingir seu p\u00fablico-alvo e criar uma impress\u00e3o duradoura em sua mem\u00f3ria. Voc\u00ea pode fazer isso por meio de v\u00e1rios canais e ferramentas de marketing digital.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#brand24\" title=\"Brand24\">Brand24<\/a><\/li>\n\n\n\n<li><a href=\"#woorise\" title=\"Woorise\">Woorise<\/a><\/li>\n\n\n\n<li><a href=\"#sprout-social\" title=\"Sprout Social\">Sprout Social<\/a><\/li>\n\n\n\n<li><a href=\"#semrush\" title=\"Semrush\">Semrush<\/a><\/li>\n\n\n\n<li><a href=\"#surfer\" title=\"Surfista\">Surfista<\/a><\/li>\n\n\n\n<li><a href=\"#prowly\" title=\"Prowly\">Prowly<\/a><\/li>\n\n\n\n<li><a href=\"#mailchimp\" title=\"Mailchimp\">Mailchimp<\/a><\/li>\n\n\n\n<li><a href=\"#surveymonkey\" title=\"Survey Monkey\">Survey Monkey<\/a><\/li>\n\n\n\n<li><a href=\"#upfluence\" title=\"Influ\u00eancia positiva\">Influ\u00eancia positiva<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24 - ferramenta de escuta social<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" target=\"_blank\" rel=\"noopener\" title=\"Teste gratuito de 14 dias\">Teste gratuito de 14 dias<\/a>. Plano individual para $79.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> \u00e9 uma ferramenta de escuta social que ajuda as empresas a monitorar a frequ\u00eancia com que as pessoas fazem mention de sua marca on-line, bem como o sentimento desses mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f733c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f733c8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"533\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min-1140x533.jpg\" alt=\"Brand24 - Ferramenta de escuta social\" class=\"wp-image-156270\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min-1140x533.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/08\/Oreo-Brand24-Dashboard-social-listening-media-monitoring-sentiment-analysis-min.jpg 1186w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 - ferramenta de escuta social<\/figcaption><\/figure>\n\n\n\n<p>Essas informa\u00e7\u00f5es podem ajudar as empresas a entender o desempenho de sua marca e a tomar decis\u00f5es informadas sobre onde concentrar seus esfor\u00e7os de marketing.<\/p>\n\n\n\n<p>A ferramenta oferece insights valiosos sobre como os usu\u00e1rios podem melhorar o reconhecimento de sua marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume de mentions<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de presen\u00e7a<\/li>\n\n\n\n<li>Alcance da m\u00eddia social<\/li>\n\n\n\n<li>Alcance n\u00e3o social<\/li>\n\n\n\n<li>Compartilhamento de voz<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Engajamento na m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<p>Essas m\u00e9tricas ajudam a medir o conhecimento da marca. A m\u00e9trica Presence Score \u00e9 extremamente valiosa. Ela mede a popularidade da marca\/t\u00f3pico em um determinado per\u00edodo. Ela \u00e9 muito \u00fatil para fazer benchmarking e medir o conhecimento da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f7396d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f7396d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric-1140x354.png\" alt=\"A m\u00e9trica Presence Score que mede a popularidade da marca\" class=\"wp-image-174036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric-1140x354.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric-300x93.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric-248x77.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-presence-score-metric.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A m\u00e9trica Presence Score que mede a popularidade da marca<\/figcaption><\/figure>\n\n\n\n<p>Com o Brand24, voc\u00ea pode acompanhar as campanhas de reconhecimento da marca medindo seu alcance, sentimento, AVE, reputa\u00e7\u00e3o e o n\u00famero de mentions. Al\u00e9m disso, voc\u00ea descobrir\u00e1 qual canal de marketing fornece o maior n\u00famero de mentions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta de monitoramento social para detectar a pontua\u00e7\u00e3o de presen\u00e7a de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=5\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente gratuitamente!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"woorise\"><strong>02 Woorise - plataforma de gera\u00e7\u00e3o de leads<\/strong><\/h2>\n\n\n\n<p>Plano de avalia\u00e7\u00e3o gratuito de 14 dias. O plano Basic custa $29 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p><a href=\"https:\/\/woorise.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Woorise<\/a> \u00e9 uma plataforma de gera\u00e7\u00e3o de leads que permite que voc\u00ea crie uma ampla gama de campanhas interativas para coletar leads, aumentar o envolvimento e o reconhecimento da marca.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Com o Woorise, voc\u00ea pode criar p\u00e1ginas de destino, formul\u00e1rios, pesquisas, question\u00e1rios, brindes e concursos virais, aceitar pagamentos e muito mais para ajud\u00e1-lo a atingir suas metas em uma \u00fanica plataforma. Em geral, o Woorise simplifica o processo de execu\u00e7\u00e3o de campanhas de marketing eficazes, aumentando o conhecimento da marca, aumentando o n\u00famero de assinantes de e-mail, gerando conte\u00fado gerado pelo usu\u00e1rio e adquirindo novos clientes.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais de 100 modelos de p\u00e1ginas de destino, formul\u00e1rios e pesquisas<\/li>\n\n\n\n<li>Campanhas de indica\u00e7\u00e3o de amigos<\/li>\n\n\n\n<li>Formul\u00e1rios de v\u00e1rias p\u00e1ginas<\/li>\n\n\n\n<li>Criador de pesquisas e question\u00e1rios<\/li>\n\n\n\n<li>Notifica\u00e7\u00f5es personalizadas por e-mail<\/li>\n\n\n\n<li>Suporte multil\u00edngue<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f74180&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f74180\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-woorise.webp\" alt=\"Woorise - plataforma de gera\u00e7\u00e3o de leads\" class=\"wp-image-174038\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-woorise.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-woorise-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-woorise-300x169.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-woorise-248x139.webp 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sprout-social\"><strong>03 Sprout Social - plataforma de m\u00eddia social<\/strong><\/h2>\n\n\n\n<p>Teste gratuito por 30 dias. O plano padr\u00e3o custa $249 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p>O Sprout Social \u00e9 uma ferramenta de gerenciamento de m\u00eddia social que ajuda os profissionais de marketing a publicar e programar posts.<\/p>\n\n\n\n<p>A plataforma oferece aos usu\u00e1rios uma s\u00e9rie de recursos que podem ser usados para aumentar o reconhecimento da marca, incluindo o agendamento de v\u00e1rias publica\u00e7\u00f5es sociais em diferentes perfis e redes, algoritmos de otimiza\u00e7\u00e3o para publicar conte\u00fado em hor\u00e1rios que comprovadamente geram engajamento, rastreamento de URL e atualiza\u00e7\u00f5es de engajamento em tempo real.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publica\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li>Gerenciamento de conversas<\/li>\n\n\n\n<li>Medi\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f746ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f746ea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png\" alt=\"Sprout Social - plataforma de m\u00eddia social\" class=\"wp-image-174044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-248x151.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social - plataforma de m\u00eddia social<\/figcaption><\/figure>\n\n\n\n<p>Verificar: <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-sproutsocial\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Alternativas ao Sprout Social<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush\"><strong>04 Semrush - ferramenta de SEO tudo em um<\/strong><\/h2>\n\n\n\n<p>Teste gratuito de 7 dias. O plano profissional custa $120 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p>H\u00e1 muitas maneiras diferentes de gerar reconhecimento da marca. Entretanto, o SEO \u00e9 extremamente eficaz.<\/p>\n\n\n\n<p>A Semrush \u00e9 uma ferramenta completa para SEO, marketing de conte\u00fado, pesquisa de concorrentes, PPC e marketing de m\u00eddia social.<\/p>\n\n\n\n<p>A ferramenta o ajudar\u00e1 a aumentar o tr\u00e1fego do seu site, rastrear <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidade on-line<\/a>e compar\u00e1-lo com o de seus concorrentes. Voc\u00ea pode pesquisar palavras-chave relevantes, analisar sua pontua\u00e7\u00e3o de autoridade de dom\u00ednio e realizar uma auditoria de backlinks.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa competitiva<\/li>\n\n\n\n<li>Vis\u00e3o geral do dom\u00ednio<\/li>\n\n\n\n<li>Pesquisa de palavras-chave<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de links<\/li>\n\n\n\n<li>SEO t\u00e9cnico e na p\u00e1gina<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f74c96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f74c96\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush.png\" alt=\"Semrush - ferramenta de SEO completa\" class=\"wp-image-174045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush-300x142.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Semrush-248x117.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush - ferramenta de SEO completa<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"surfer\"><strong>05 Surfer - ferramenta de marketing de conte\u00fado<\/strong><\/h2>\n\n\n\n<p>O plano pro custa $49 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p>O Surfer \u00e9 uma ferramenta poderosa que impulsionar\u00e1 seus esfor\u00e7os de marketing de conte\u00fado, especialmente se voc\u00ea quiser melhorar organicamente sua classifica\u00e7\u00e3o na pesquisa do Google.<\/p>\n\n\n\n<p>A ferramenta \u00e9 indispens\u00e1vel para redatores de conte\u00fado e blogueiros. Ela o ajudar\u00e1 a encontrar palavras-chave relevantes, analisar os resultados do SEPR, auditar os concorrentes e escrever \u00f3timos artigos otimizados para SEO. O Surfer fornece uma extens\u00e3o gratuita do Chrome para que voc\u00ea possa testar alguns de seus recursos.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de conte\u00fado<\/li>\n\n\n\n<li>Auditoria<\/li>\n\n\n\n<li>Planejador de conte\u00fado<\/li>\n\n\n\n<li>Analisador de SERP<\/li>\n\n\n\n<li>Pesquisa de palavras-chave<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f751da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f751da\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Surfer.png\" alt=\"Surfer - ferramenta de marketing de conte\u00fado\" class=\"wp-image-174043\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Surfer.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Surfer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Surfer-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Surfer-248x143.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surfer - ferramenta de marketing de conte\u00fado<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prowly\"><strong>06 Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas<\/strong><\/h2>\n\n\n\n<p>Teste gratuito de 7 dias. O plano Essential custa $189 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p>O Prowly \u00e9 uma ferramenta de rela\u00e7\u00f5es p\u00fablicas que o ajudar\u00e1 a encontrar contatos relevantes na m\u00eddia e a ganhar repercuss\u00e3o na Internet.<\/p>\n\n\n\n<p>Com a Prowly, voc\u00ea ter\u00e1 acesso a jornalistas relevantes e criar\u00e1 e publicar\u00e1 comunicados \u00e0 imprensa para divulgar sua mensagem. Al\u00e9m disso, a ferramenta o ajuda a construir relacionamentos com jornalistas para aumentar sua chance de obter cobertura da m\u00eddia.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banco de dados de m\u00eddia<\/li>\n\n\n\n<li>Ferramenta de apresenta\u00e7\u00e3o de m\u00eddia<\/li>\n\n\n\n<li>Ferramenta de comunicado \u00e0 imprensa<\/li>\n\n\n\n<li>Sala de imprensa on-line<\/li>\n\n\n\n<li>Relat\u00f3rios de rela\u00e7\u00f5es p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f756ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f756ea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png\" alt=\"Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas\" class=\"wp-image-174046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png 782w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-244x159.png 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mailchimp\"><strong>07 Mailchimp - ferramenta de marketing por e-mail<\/strong><\/h2>\n\n\n\n<p>O plano b\u00e1sico custa $11 por m\u00eas.<\/p>\n\n\n\n<p>O marketing por e-mail ainda \u00e9 uma parte importante da estrat\u00e9gia de marketing. A cria\u00e7\u00e3o de um boletim informativo com um banco de dados crescente de leitores pode aumentar o conhecimento da marca.<\/p>\n\n\n\n<p>O Mailchimp \u00e9 uma ferramenta de marketing por e-mail que permite que as empresas criem e enviem campanhas de e-mail. Ele permite que as empresas alcancem e envolvam seu p\u00fablico-alvo gra\u00e7as a modelos de e-mail do tipo arrastar e soltar, sugest\u00f5es personalizadas (que ajudam a criar uma melhor c\u00f3pia do e-mail) e e-mails baseados no comportamento e nas intera\u00e7\u00f5es dos clientes.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos de e-mail<\/li>\n\n\n\n<li>Teste A\/B<\/li>\n\n\n\n<li>Direcionamento comportamental<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o do tempo de envio<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o avan\u00e7ada<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f75c66&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f75c66\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png\" alt=\"Mailchimp - ferramenta de marketing por e-mail\" class=\"wp-image-174049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-248x118.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mailchimp - ferramenta de marketing por e-mail<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"surveymonkey\"><strong>08 SurveyMonkey - ferramenta de pesquisa on-line<\/strong><\/h2>\n\n\n\n<p>O plano de vantagens da equipe custa $49 por usu\u00e1rio\/m\u00eas.<\/p>\n\n\n\n<p>Para desenvolver o reconhecimento da marca, voc\u00ea precisa conhecer bem o seu p\u00fablico-alvo. A melhor maneira (al\u00e9m da escuta social) \u00e9 perguntar a eles sobre suas opini\u00f5es por meio de pesquisas de percep\u00e7\u00e3o da marca.<\/p>\n\n\n\n<p>Com um <a href=\"https:\/\/outgrow.co\/outgrow-forms-surveys\/\" target=\"_blank\" rel=\"noopener\" title=\"criador de pesquisas\">criador de pesquisas<\/a> Com uma ferramenta como a SurveyMonkey, voc\u00ea pode criar pesquisas, question\u00e1rios e enquetes. Al\u00e9m disso, \u00e9 poss\u00edvel coletar insights e feedback por meio de links da Web, e-mail, bate-papo m\u00f3vel ou m\u00eddia social. A ferramenta analisa e transforma os dados da pesquisa em gr\u00e1ficos e resumos com apar\u00eancia profissional.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos de pesquisa<\/li>\n\n\n\n<li>Diferentes tipos de perguntas<\/li>\n\n\n\n<li>Personalizar pesquisas com logotipos<\/li>\n\n\n\n<li>An\u00e1lise de pesquisa<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f7614c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f7614c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png\" alt=\"SurveyMonkey - ferramenta de question\u00e1rio on-line\" class=\"wp-image-174042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-248x148.png 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey - ferramenta de question\u00e1rio on-line<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"upfluence\"><strong>09 Upfluence - plataforma de marketing de influ\u00eancia<\/strong><\/h2>\n\n\n\n<p>Os pre\u00e7os detalhados est\u00e3o dispon\u00edveis mediante solicita\u00e7\u00e3o.<\/p>\n\n\n\n<p>A Upfluence \u00e9 uma plataforma que conecta empresas com influenciadores que podem promover produtos ou servi\u00e7os para seus seguidores. Essa pode ser uma maneira altamente eficaz de alcan\u00e7ar novos clientes e criar reconhecimento da marca.<\/p>\n\n\n\n<p>A Upfluence ajuda as empresas a atrair embaixadores da marca e a criar parcerias valiosas. Como a ferramenta permite que voc\u00ea analise as m\u00e9tricas de desempenho de cada influenciador, ela ajuda a escolher os mais relevantes para sua marca.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descoberta de influenciadores<\/li>\n\n\n\n<li>An\u00e1lise de influenciadores<\/li>\n\n\n\n<li>Gerenciamento de campanhas<\/li>\n\n\n\n<li>Gerenciamento de afiliados<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f76671&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f76671\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png\" alt=\"Upfluence - plataforma de marketing de influ\u00eancia\" class=\"wp-image-174040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png 796w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-248x131.png 248w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upfluence - plataforma de marketing de influ\u00eancia<\/figcaption><\/figure>\n\n\n\n<p>Dica: voc\u00ea pode usar uma ferramenta de escuta social para encontrar influenciadores e hashtags de tend\u00eancia. Com base nos mentions coletados, a ferramenta apresentar\u00e1 a voc\u00ea uma lista de perfis p\u00fablicos que correspondem ao seu neg\u00f3cio. Dessa forma, voc\u00ea n\u00e3o precisa procurar por eles nas plataformas de m\u00eddia social por conta pr\u00f3pria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quais ferramentas ajudam a analisar o reconhecimento da marca?<\/strong><\/h3>\n\n\n\n<p>Ok, voc\u00ea j\u00e1 sabe quais ferramentas o ajudar\u00e3o a aumentar o reconhecimento da marca. Mas como voc\u00ea pode analisar o progresso e medir o sucesso do reconhecimento da marca?<\/p>\n\n\n\n<p>Com as ferramentas adequadas, \u00e9 claro.<\/p>\n\n\n\n<p>Aqui est\u00e3o tr\u00eas tipos de ferramentas que o ajudar\u00e3o a analisar o reconhecimento da marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de an\u00e1lise<\/strong> como o Google Analytics ou o Heap medir\u00e3o suas metas. O segredo \u00e9 rastrear o que \u00e9 relevante <a href=\"https:\/\/brand24.com\/blog\/pt\/how-to-measure-the-results-of-brand-awareness-campaign\/\" target=\"_blank\" rel=\"noopener\">m\u00e9tricas de reconhecimento da marca<\/a>. Vale a pena rastrear as refer\u00eancias e <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-trafego-direto\/\" target=\"_blank\" rel=\"noopener\">tr\u00e1fego direto<\/a>. Ele informar\u00e1 quantos usu\u00e1rios se lembraram da sua marca e digitaram o endere\u00e7o do seu site diretamente na barra de pesquisa e quais canais geram tr\u00e1fego.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f76b28&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f76b28\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg\" alt=\"Tr\u00e1fego direto detectado pelo Google Analytics\" class=\"wp-image-174050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-248x137.jpg 248w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tr\u00e1fego direto detectado pelo Google Analytics<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de escuta social<\/a><\/strong> como o Brand24 lhe mostrar\u00e3o como o reconhecimento de sua marca cresce. Como eu j\u00e1 mentioned, <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Me\u00e7a a pontua\u00e7\u00e3o de presen\u00e7a on-line de sua marca com o Brand24\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> \u00e9 uma m\u00e9trica muito \u00fatil para medir o conhecimento da marca. Al\u00e9m disso, voc\u00ea pode rastrear o alcance, o compartilhamento de voz, o envolvimento com a m\u00eddia social e a reputa\u00e7\u00e3o da marca. Voc\u00ea tamb\u00e9m pode us\u00e1-la para comparar o conhecimento da marca de diferentes marcas no mesmo mercado e, o mais importante, rastrear o volume de mentions. Quanto mais mentions positivos sobre sua marca, melhor.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f76f91&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f76f91\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24.jpg\" alt=\"O volume de mentions e o alcance da m\u00eddia social detectados pelo Brand24\" class=\"wp-image-174041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24.jpg 751w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-the-volume-of-mentions-brand24-248x159.jpg 248w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O volume de mentions e o alcance da m\u00eddia social detectados pelo Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para medir e monitorar o conhecimento da marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente gratuitamente!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de SEO <\/strong>como Semrush ou Ahrefs comparar\u00e3o sua visibilidade on-line com a dos concorrentes e <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-backlinks-101\/\" target=\"_blank\" rel=\"noopener\" title=\"Monitoramento de backlinks 101: ferramentas, dicas, o que fazer e o que n\u00e3o fazer\">monitorar backlinks<\/a>. A visibilidade on-line lhe dir\u00e1 qual \u00e9 o desempenho do seu site em rela\u00e7\u00e3o aos concorrentes. Quanto maior a visibilidade, melhor. Os backlinks, por outro lado, mostram a disposi\u00e7\u00e3o das pessoas em criar links para seu site ou blog. Al\u00e9m disso, eles s\u00e3o essenciais para uma classifica\u00e7\u00e3o elevada nas pesquisas do Google. Portanto, quanto mais valiosos forem os backlinks, maior ser\u00e1 a chance de voc\u00ea atingir seu p\u00fablico-alvo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f0f7767c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f0f7767c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg\" alt=\"Visibilidade on-line detectada pela Semrush\" class=\"wp-image-174048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1536x661.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visibilidade on-line detectada pela Semrush<\/figcaption><\/figure>\n\n\n\n<p>Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-conhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\">Como medir o conhecimento da marca<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ent\u00e3o, a\u00ed est\u00e1! Uma lista de ferramentas que o ajudar\u00e3o a aumentar o reconhecimento da marca on-line.<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea precisa de todos eles? Do gerenciamento de m\u00eddia social ao marketing por e-mail, h\u00e1 muitas op\u00e7\u00f5es dispon\u00edveis para empresas de todos os tamanhos.<\/p>\n\n\n\n<p>Experimente alguns e veja qual funciona melhor para sua empresa.<\/p>\n\n\n\n<p>Lembre-se de alguns pontos importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para aumentar o reconhecimento da marca, voc\u00ea pode agir em v\u00e1rios campos de marketing, como SEO, conte\u00fado, m\u00eddia social, RP etc.<\/li>\n\n\n\n<li>O uso de ferramentas de an\u00e1lise, escuta social e SEO o ajudar\u00e1 a medir os esfor\u00e7os de reconhecimento da marca.<\/li>\n\n\n\n<li>As ferramentas de reconhecimento da marca o ajudar\u00e3o a monitorar as campanhas de marketing.<\/li>\n<\/ul>\n\n\n\n<p>Qual \u00e9 a presen\u00e7a on-line de sua marca? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" target=\"_blank\" rel=\"noreferrer noopener\">Comece a monitorar o reconhecimento de sua marca!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Para aumentar o reconhecimento da sua marca on-line, voc\u00ea precisa atuar em v\u00e1rios campos do marketing digital ao mesmo tempo. Aqui est\u00e3o algumas das melhores ferramentas de reconhecimento de marca para ajud\u00e1-lo a expandir seus neg\u00f3cios!<\/p>","protected":false},"author":74,"featured_media":154743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-154685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=154685"}],"version-history":[{"count":39,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685\/revisions"}],"predecessor-version":[{"id":174051,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685\/revisions\/174051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/154743"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=154685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=154685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=154685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}