{"id":154685,"date":"2023-01-19T11:04:00","date_gmt":"2023-01-19T10:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154685"},"modified":"2026-05-27T16:56:01","modified_gmt":"2026-05-27T14:56:01","slug":"ferramentas-de-reconhecimento-da-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brand-awareness-tools\/","title":{"rendered":"As 9 melhores ferramentas de reconhecimento de marca para 2026"},"content":{"rendered":"<p>O aumento do reconhecimento da marca n\u00e3o \u00e9 um jogo de um \u00fanico canal. Voc\u00ea precisa de SEO, <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"escuta social\">escuta social<\/a>, conte\u00fado, RP, e-mail e muito mais, todos trabalhando juntos. <\/p>\n\n\n\n<p>Tenho usado e testado ferramentas nesse espa\u00e7o h\u00e1 anos, e a combina\u00e7\u00e3o ainda me surpreende com a quantidade de sobreposi\u00e7\u00e3o existente (e como raramente as pessoas usam bem mais de duas delas).<\/p>\n\n\n\n<p>Aqui est\u00e3o as 9 melhores ferramentas de reconhecimento de marca que merecem sua aten\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-brand-awareness-tools\">Quais s\u00e3o as melhores ferramentas de reconhecimento de marca?<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Categoria                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escuta social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rastreamento da marca mentions e Presence Score<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Woorise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gera\u00e7\u00e3o de leads<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campanhas interativas e brindes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Sprout Social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gerenciamento de m\u00eddia social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publica\u00e7\u00e3o, agendamento e envolvimento<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Semrush<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pesquisa de palavras-chave e an\u00e1lise da concorr\u00eancia<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>Surfista<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing de conte\u00fado<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reda\u00e7\u00e3o e otimiza\u00e7\u00e3o de conte\u00fado SEO<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p>Prowly<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>RP<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Divulga\u00e7\u00e3o na m\u00eddia e comunicados \u00e0 imprensa<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                        <p>Mailchimp<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing por e-mail<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campanhas de e-mail e boletins informativos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                        <p>SurveyMonkey<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pesquisas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pesquisa de percep\u00e7\u00e3o da marca<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                        <p>Influ\u00eancia positiva<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing de influ\u00eancia<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Encontrar e gerenciar embaixadores da marca<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Metodologia:<\/strong> Come\u00e7amos com uma longa lista de mais de 40 ferramentas em 9 categorias de reconhecimento de marca - escuta social, gerenciamento de m\u00eddia social, SEO, otimiza\u00e7\u00e3o de conte\u00fado, RP, marketing por e-mail, pesquisas, gera\u00e7\u00e3o de leads e marketing de influ\u00eancia. Reduzimos essa lista para as nove ferramentas que cobrem a maior parte dos casos de uso mais comuns, sem sobreposi\u00e7\u00e3o desnecess\u00e1ria entre as categorias. Cada ferramenta foi avaliada quanto \u00e0 funcionalidade, facilidade de uso, transpar\u00eancia de pre\u00e7os, desenvolvimento ativo e avalia\u00e7\u00f5es de usu\u00e1rios verificadas no G2 e no Capterra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01-brand24-social-listening-tool\">01 Brand24 - ferramenta de escuta social<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 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                                                           <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 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                                                                 <div class=\"b24-reviews__text\">\n                                <p><strong>De $199 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> \u00e9 uma ferramenta de escuta social que rastreia os mentions da marca na Web em tempo real: m\u00eddia social, not\u00edcias, blogs, sites de avalia\u00e7\u00e3o, f\u00f3runs e podcasts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2881b329&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2881b329\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png\" alt=\"\" class=\"wp-image-183827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 - ferramenta de escuta social<\/figcaption><\/figure>\n\n\n\n<p>Para o reconhecimento da marca, \u00e9 uma das ferramentas de medi\u00e7\u00e3o mais diretas dispon\u00edveis. Voc\u00ea n\u00e3o est\u00e1 adivinhando se as pessoas o conhecem - voc\u00ea pode ver isso.<\/p>\n\n\n\n<p><strong>Principais m\u00e9tricas de reconhecimento da marca no Brand24:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a \">Pontua\u00e7\u00e3o de presen\u00e7a <\/a><\/li>\n\n\n\n<li>Volume de mentions<\/li>\n\n\n\n<li>Alcance de m\u00eddia social e alcance n\u00e3o social<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Compartilhamento de voz\">Compartilhamento de voz<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a><\/li>\n\n\n\n<li>Engajamento na m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<p>A pontua\u00e7\u00e3o de presen\u00e7a \u00e9 realmente minha m\u00e9trica favorita aqui. Ela transforma o conceito abstrato de \u201cconhecimento da marca\u201d em um n\u00famero que pode ser acompanhado semana a semana. Quando lan\u00e7amos uma nova campanha no Brand24, observar a evolu\u00e7\u00e3o dessa pontua\u00e7\u00e3o em tempo real era estranhamente viciante.<\/p>\n\n\n\n<p>O Brand24 tamb\u00e9m usa IA para revelar insights automaticamente - ele pode detectar picos incomuns, t\u00f3picos emergentes e mudan\u00e7as de sentimento sem que voc\u00ea precise examinar manualmente milhares de mentions.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento em tempo real do mention em mais de 25 fontes<\/li>\n\n\n\n<li>AI Brand Assistant (interface de bate-papo alimentada por seus dados de monitoramento)<\/li>\n\n\n\n<li>An\u00e1lise de sentimentos e emo\u00e7\u00f5es<\/li>\n\n\n\n<li>M\u00e9tricas de Presence Score e Share of Voice<\/li>\n\n\n\n<li>PDF personalizado e relat\u00f3rios on-line compartilh\u00e1veis<\/li>\n\n\n\n<li>Alertas do Slack e de e-mail<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Empresas de m\u00e9dio porte, ag\u00eancias e empresas que monitoram campanhas de reconhecimento de marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2881bfcc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2881bfcc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png\" alt=\"\" class=\"wp-image-184114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1536x652.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-248x105.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-90x38.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A m\u00e9trica Presence Score que mede a popularidade da marca<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe o reconhecimento de sua marca!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"woorise\">02 Woorise - plataforma de gera\u00e7\u00e3o de leads<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $19 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/woorise.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Woorise<\/a> \u00e9 uma plataforma de gera\u00e7\u00e3o de leads criada em torno de campanhas de marketing interativas. Se voc\u00ea deseja aumentar seu p\u00fablico e, ao mesmo tempo, gerar reconhecimento da marca - pense em brindes virais, concursos e campanhas de indica\u00e7\u00e3o - essa \u00e9 uma escolha inteligente.<\/p>\n\n\n\n<p>A plataforma lida com tudo, desde a cria\u00e7\u00e3o de p\u00e1ginas de destino at\u00e9 a cria\u00e7\u00e3o de formul\u00e1rios, pesquisas, question\u00e1rios e cobran\u00e7a de pagamentos. Ela \u00e9 particularmente eficaz para transformar uma campanha em algo que as pessoas queiram compartilhar.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais de 100 modelos de p\u00e1ginas de destino, formul\u00e1rios e pesquisas<\/li>\n\n\n\n<li>Brindes virais e ferramentas de concurso<\/li>\n\n\n\n<li>Campanhas de indica\u00e7\u00e3o de amigos<\/li>\n\n\n\n<li>Formul\u00e1rios de v\u00e1rias p\u00e1ginas e criador de question\u00e1rios<\/li>\n\n\n\n<li>Notifica\u00e7\u00f5es personalizadas por e-mail<\/li>\n\n\n\n<li>Suporte multil\u00edngue<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Marcas, criadores e ag\u00eancias de com\u00e9rcio eletr\u00f4nico que executam campanhas de conscientiza\u00e7\u00e3o orientadas para o engajamento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2881dd7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2881dd7c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png\" alt=\"\" class=\"wp-image-184115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1536x789.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-2048x1052.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-300x154.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-248x127.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Woorise - plataforma de gera\u00e7\u00e3o de leads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\">03 Sprout Social - plataforma de m\u00eddia social<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 dias <\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $19 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-sproutsocial\/\" target=\"_blank\" rel=\"noopener\" title=\"Sprout Social\">Sprout Social<\/a> fica na interse\u00e7\u00e3o de publica\u00e7\u00e3o, an\u00e1lise e monitoramento social. Para o reconhecimento da marca, ele cobre bem o ciclo \u201ccriar e medir\u201d: programe seu conte\u00fado, acompanhe quem est\u00e1 se envolvendo e analise o que est\u00e1 repercutindo.<\/p>\n\n\n\n<p>Os algoritmos de otimiza\u00e7\u00e3o da plataforma sugerem os hor\u00e1rios ideais de postagem, e o rastreamento de URLs oferece visibilidade de como o tr\u00e1fego social se comporta posteriormente.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publica\u00e7\u00e3o e agendamento de conte\u00fado em redes<\/li>\n\n\n\n<li>Monitoramento de palavras-chave e hashtags<\/li>\n\n\n\n<li>An\u00e1lise de sentimentos e rastreamento do Share of Voice<\/li>\n\n\n\n<li>Benchmarking competitivo<\/li>\n\n\n\n<li>Relat\u00f3rios de desempenho de m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipes e ag\u00eancias B2B que gerenciam presen\u00e7as sociais multiplataforma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2881f74e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2881f74e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png\" alt=\"Sprout Social - plataforma de m\u00eddia social\" class=\"wp-image-174044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-248x151.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social - plataforma de m\u00eddia social<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">04 Semrush - ferramenta de SEO tudo em um<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $117 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Se o reconhecimento da marca por meio da pesquisa org\u00e2nica for uma prioridade (e deve ser), a Semrush \u00e9 uma das ferramentas mais abrangentes do mercado. Ela abrange tudo, desde pesquisa de palavras-chave e auditoria de backlinks at\u00e9 an\u00e1lise competitiva e planejamento de conte\u00fado.<\/p>\n\n\n\n<p>Uma marca que se classifica para pesquisas relevantes n\u00e3o precisa lutar por aten\u00e7\u00e3o - ela j\u00e1 est\u00e1 na frente das pessoas que est\u00e3o procurando ativamente. A Semrush ajuda voc\u00ea a chegar l\u00e1 e permanecer l\u00e1.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa de palavras-chave e an\u00e1lise de SERP<\/li>\n\n\n\n<li>Autoridade de dom\u00ednio e auditoria de backlinks<\/li>\n\n\n\n<li>Pesquisa competitiva e compara\u00e7\u00e3o de dom\u00ednios<\/li>\n\n\n\n<li>Ferramentas de SEO t\u00e9cnicas e na p\u00e1gina<\/li>\n\n\n\n<li>Kit de ferramentas de marketing de conte\u00fado (dispon\u00edvel no plano Guru e superior)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipes de marketing, profissionais de SEO e empresas que investem em visibilidade org\u00e2nica da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a288212ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a288212ac\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png\" alt=\"\" class=\"wp-image-184117\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush - ferramenta de SEO completa<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surfer\">05 Surfer - ferramenta de marketing de conte\u00fado<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $99 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>O Surfer \u00e9 a ferramenta que recomendo a qualquer pessoa que esteja escrevendo conte\u00fado com a classifica\u00e7\u00e3o org\u00e2nica em mente. Ela pontua seu conte\u00fado em tempo real em rela\u00e7\u00e3o \u00e0s p\u00e1ginas mais bem classificadas, sugere palavras-chave baseadas em NLP e ajuda voc\u00ea a estruturar artigos para superar os concorrentes.<\/p>\n\n\n\n<p>Seu escopo \u00e9 mais restrito do que o da Semrush, mas para equipes de conte\u00fado focadas no reconhecimento da marca orientado por SEO, \u00e9 dif\u00edcil de ser superado.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de conte\u00fado com pontua\u00e7\u00e3o de SEO em tempo real<\/li>\n\n\n\n<li>Analisador de SERP e auditoria de concorrentes<\/li>\n\n\n\n<li>Planejador de conte\u00fado e pesquisa de palavras-chave<\/li>\n\n\n\n<li>Reda\u00e7\u00e3o de conte\u00fado assistida por IA<\/li>\n\n\n\n<li>Rastreador de visibilidade de IA (monitora os mentions da marca no ChatGPT, Perplexity, Gemini e outros)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Redatores de conte\u00fado, blogueiros e equipes de SEO que produzem conte\u00fado de alto volume.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a28822db5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a28822db5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png\" alt=\"\" class=\"wp-image-184124\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surfer - ferramenta de marketing de conte\u00fado<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\">06 Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $149 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Obter cobertura da imprensa \u00e9 uma das maneiras mais r\u00e1pidas de criar reconhecimento da marca com p\u00fablicos que voc\u00ea ainda n\u00e3o alcan\u00e7a. O Prowly torna o fluxo de trabalho de RP mais gerenci\u00e1vel - encontrar jornalistas, apresentar hist\u00f3rias, publicar comunicados \u00e0 imprensa e acompanhar a cobertura da m\u00eddia.<\/p>\n\n\n\n<p><strong>Uma observa\u00e7\u00e3o importante:<\/strong> O Prowly est\u00e1 sendo integrado ao kit de ferramentas de RP com IA da Semrush. Se voc\u00ea j\u00e1 \u00e9 um usu\u00e1rio da Semrush, vale a pena verificar se o PR Toolkit atende \u00e0s suas necessidades antes de fazer a assinatura separadamente.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banco de dados de m\u00eddia com contatos de jornalistas<\/li>\n\n\n\n<li>Ferramenta de envio e alcance de e-mails<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o de comunicados \u00e0 imprensa<\/li>\n\n\n\n<li>Sala de imprensa on-line<\/li>\n\n\n\n<li>Monitoramento de m\u00eddia e relat\u00f3rios de RP<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipes e ag\u00eancias de RP que gerenciam o alcance da m\u00eddia para campanhas de reconhecimento da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a288247fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a288247fa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png\" alt=\"Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas\" class=\"wp-image-174046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png 782w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-244x159.png 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prowly - Ferramenta de rela\u00e7\u00f5es p\u00fablicas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailchimp\">07 Mailchimp - ferramenta de marketing por e-mail<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias\u00a0<\/strong>\/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $11 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>O marketing por e-mail pode n\u00e3o parecer t\u00e3o empolgante quanto as campanhas sociais ou de influenciadores, mas um p\u00fablico crescente de boletins informativos \u00e9 um ativo genuinamente dur\u00e1vel de reconhecimento da marca. As pessoas que se inscrevem voluntariamente j\u00e1 est\u00e3o cientes - o objetivo \u00e9 aprofundar esse relacionamento.<\/p>\n\n\n\n<p>O Mailchimp \u00e9 a plataforma de marketing por e-mail mais usada por um motivo: \u00e9 acess\u00edvel, suficientemente avan\u00e7ada para a maioria das equipes e se integra a quase tudo.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos de e-mail do tipo arrastar e soltar<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o comportamental e segmenta\u00e7\u00e3o avan\u00e7ada<\/li>\n\n\n\n<li>Testes A\/B e otimiza\u00e7\u00e3o do tempo de envio<\/li>\n\n\n\n<li>Fluxos de trabalho de automa\u00e7\u00e3o em v\u00e1rias etapas<\/li>\n\n\n\n<li>An\u00e1lise de desempenho<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Empresas de pequeno e m\u00e9dio porte que est\u00e3o criando e alimentando uma base de assinantes de e-mail.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882621c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882621c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png\" alt=\"Mailchimp - ferramenta de marketing por e-mail\" class=\"wp-image-174049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-248x118.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mailchimp - ferramenta de marketing por e-mail<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveymonkey\">08 SurveyMonkey - ferramenta de pesquisa on-line<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Plano gratuito dispon\u00edvel<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $30 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Voc\u00ea pode rastrear mentions e monitorar as m\u00eddias sociais o dia todo, mas para entender como as pessoas realmente percebem sua marca, \u00e9 preciso perguntar a elas. As pesquisas de percep\u00e7\u00e3o de marca preenchem as lacunas que as ferramentas de an\u00e1lise n\u00e3o conseguem preencher.<\/p>\n\n\n\n<p>Com a SurveyMonkey, \u00e9 f\u00e1cil criar pesquisas, distribu\u00ed-las em v\u00e1rios canais e transformar as respostas em gr\u00e1ficos e resumos que podem ser usados pela sua equipe.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais de 250 modelos de pesquisa, incluindo modelos de reconhecimento de marca<\/li>\n\n\n\n<li>V\u00e1rios tipos de perguntas (NPS, m\u00faltipla escolha, abertas, escalas de classifica\u00e7\u00e3o)<\/li>\n\n\n\n<li>Coloca\u00e7\u00e3o de marca e logotipo personalizados<\/li>\n\n\n\n<li>An\u00e1lise de dados e relat\u00f3rios automatizados<\/li>\n\n\n\n<li>Distribui\u00e7\u00e3o por e-mail, link, celular e m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipes de marketing e pesquisa medem o reconhecimento, a lembran\u00e7a e a percep\u00e7\u00e3o da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a28827ba2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a28827ba2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png\" alt=\"SurveyMonkey - ferramenta de question\u00e1rio on-line\" class=\"wp-image-174042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-248x148.png 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey - ferramenta de question\u00e1rio on-line<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upfluence\">09 Upfluence - plataforma de marketing de influ\u00eancia<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Somente demonstra\u00e7\u00e3o<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Pre\u00e7os sob consulta<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>O marketing de influ\u00eancia continua sendo um dos canais mais eficazes para alcan\u00e7ar novos p\u00fablicos e desenvolver rapidamente o conhecimento da marca, especialmente quando voc\u00ea trabalha com criadores cujo p\u00fablico confia neles de verdade.<\/p>\n\n\n\n<p>O Upfluence ajuda voc\u00ea a encontrar, analisar e gerenciar relacionamentos com influenciadores em escala. Como ele apresenta m\u00e9tricas de desempenho para cada influenciador, voc\u00ea pode escolher colaboradores com base na adequa\u00e7\u00e3o e n\u00e3o apenas na contagem de seguidores.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descoberta de influenciadores e an\u00e1lise de p\u00fablico-alvo<\/li>\n\n\n\n<li>Gerenciamento de campanhas e cria\u00e7\u00e3o de briefings<\/li>\n\n\n\n<li>Gerenciamento de afiliados e pagamentos<\/li>\n\n\n\n<li>Acompanhamento de desempenho e relat\u00f3rios de ROI<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Marcas que investem em campanhas de conscientiza\u00e7\u00e3o orientadas por influenciadores.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Dica profissional:<\/strong> Voc\u00ea tamb\u00e9m pode usar uma ferramenta de escuta social como a Brand24 para descobrir defensores org\u00e2nicos da marca - perfis p\u00fablicos que j\u00e1 falam positivamente sobre sua marca - antes de abord\u00e1-los para uma parceria formal.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a288297f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a288297f2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png\" alt=\"Upfluence - plataforma de marketing de influ\u00eancia\" class=\"wp-image-174040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png 796w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-248x131.png 248w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upfluence - plataforma de marketing de influ\u00eancia<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure-brand-awareness-using-analytics-tools\">Como medir o conhecimento da marca usando ferramentas de an\u00e1lise?<\/h2>\n\n\n\n<p>Desenvolver o reconhecimento da marca \u00e9 uma coisa. Saber se est\u00e1 funcionando \u00e9 outra.<\/p>\n\n\n\n<p>Tr\u00eas tipos de ferramentas ajudam voc\u00ea a medir o impacto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de an\u00e1lise<\/strong> (Google Analytics, Heap) rastreiam refer\u00eancias e <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-trafego-direto\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tr\u00e1fego direto<\/a> - ou seja, usu\u00e1rios que se lembraram da sua marca e navegaram diretamente para o seu site. O aumento do tr\u00e1fego direto \u00e9 um dos sinais mais claros de que <a href=\"https:\/\/brand24.com\/blog\/pt\/how-to-measure-the-results-of-brand-awareness-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"a conscientiza\u00e7\u00e3o est\u00e1 crescendo\">a conscientiza\u00e7\u00e3o est\u00e1 crescendo<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882a270&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882a270\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg\" alt=\"Tr\u00e1fego direto detectado pelo Google Analytics\" class=\"wp-image-174050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-248x137.jpg 248w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tr\u00e1fego direto detectado pelo Google Analytics<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Ferramentas de escuta social<\/strong> <\/a>(Brand24) rastreiam o volume do mention, o alcance, o Share of Voice, o sentimento e o <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> m\u00e9trica. Se voc\u00ea estiver executando uma campanha de conscientiza\u00e7\u00e3o e quiser saber se ela est\u00e1 avan\u00e7ando, este \u00e9 o seu painel de controle em tempo real.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882ac28&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882ac28\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"650\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png\" alt=\"\" class=\"wp-image-184130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1536x876.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-2048x1168.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O volume de mentions e o alcance da m\u00eddia social detectados pelo Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de SEO<\/strong> (Semrush, Ahrefs) medem o volume de pesquisa da marca, a visibilidade on-line e a <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-backlinks-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">backlinks<\/a>. Um n\u00famero crescente de pessoas que pesquisam diretamente o nome da sua marca \u00e9 um dos indicadores mais confi\u00e1veis do conhecimento da marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a23a2882b5dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a23a2882b5dc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg\" alt=\"Visibilidade on-line detectada pela Semrush\" class=\"wp-image-174048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1536x661.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visibilidade on-line detectada pela Semrush<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-your-brand-awareness-toolkit-checklist\">Conclus\u00e3o: Sua lista de verifica\u00e7\u00e3o do kit de ferramentas de reconhecimento de marca<\/h2>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa de todas as nove ferramentas. Mas a maioria das empresas se beneficia de pelo menos uma ferramenta em cada uma dessas categorias:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Escuta social - para rastrear o que as pessoas est\u00e3o dizendo sobre sua marca (Brand24)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Gerenciamento de m\u00eddia social - para publicar de forma consistente e criar presen\u00e7a (Sprout Social)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">SEO - para capturar tr\u00e1fego org\u00e2nico de pessoas que pesquisam sua categoria (Semrush)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Otimiza\u00e7\u00e3o de conte\u00fado - para garantir que seu conte\u00fado seja realmente classificado (Surfer)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing por e-mail - para nutrir seu p\u00fablico existente e aumentar a fidelidade (Mailchimp)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Ferramenta de pesquisa - para medir a percep\u00e7\u00e3o da marca diretamente dos clientes (SurveyMonkey)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Alcance de RP - para obter cobertura da m\u00eddia em publica\u00e7\u00f5es em que seu p\u00fablico confia (Prowly)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing de influ\u00eancia - para alcan\u00e7ar novos p\u00fablicos por meio de vozes confi\u00e1veis (Upfluence)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">Campanhas de gera\u00e7\u00e3o de leads - para aumentar seu p\u00fablico de forma interativa (Woorise)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Comece com a escuta social e o SEO - eles oferecem a maior visibilidade do que j\u00e1 est\u00e1 acontecendo. Construa a partir da\u00ed.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe o reconhecimento de sua marca!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">O que s\u00e3o ferramentas de reconhecimento de marca? <\/h3>\n\n\n\n<p>As ferramentas de reconhecimento da marca s\u00e3o plataformas de software que ajudam as empresas a aumentar a visibilidade, rastrear a notoriedade on-line da marca e medir a efic\u00e1cia das campanhas de marketing. Elas abrangem categorias como listening social, SEO, marketing de conte\u00fado, RP, e-mail e alcance de influenciadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual \u00e9 a melhor ferramenta para medir o conhecimento da marca? <\/h3>\n\n\n\n<p>As ferramentas de monitoramento social, como o Brand24, est\u00e3o entre as mais eficazes para medir o conhecimento da marca em tempo real. As principais m\u00e9tricas a serem rastreadas incluem o volume do mention, a pontua\u00e7\u00e3o de presen\u00e7a, o alcance da m\u00eddia social, o compartilhamento de voz e o sentimento. Para tend\u00eancias de longo prazo, o volume de pesquisa de marca no Google Analytics ou na Semrush tamb\u00e9m \u00e9 um indicador confi\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preciso de todas essas ferramentas de reconhecimento de marca? <\/h3>\n\n\n\n<p>N\u00e3o. A combina\u00e7\u00e3o certa depende de seus canais e objetivos de marketing. Uma pilha inicial s\u00f3lida \u00e9 uma ferramenta de escuta social (para medir o que est\u00e1 acontecendo), uma ferramenta de SEO (para aumentar a visibilidade org\u00e2nica) e uma plataforma de e-mail (para reter e aprofundar seu p\u00fablico). Adicione ferramentas de marketing de influ\u00eancia ou de rela\u00e7\u00f5es p\u00fablicas quando estiver pronto para ampliar o alcance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como as ferramentas de reconhecimento de marca ajudam no SEO? <\/h3>\n\n\n\n<p>Ferramentas de SEO como a Semrush ajudam voc\u00ea a se classificar para palavras-chave que seu p\u00fablico-alvo pesquisa, o que coloca sua marca na frente de pessoas que ainda n\u00e3o a conhecem. Com o tempo, a maior visibilidade org\u00e2nica se traduz em mais pesquisas de marca - um sinal direto de que o reconhecimento est\u00e1 crescendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 um Presence Score no rastreamento do reconhecimento da marca? <\/h3>\n\n\n\n<p>O Presence Score \u00e9 uma m\u00e9trica Brand24 que mede a popularidade on-line de sua marca em um determinado per\u00edodo de tempo. Ele combina o volume, o alcance e o envolvimento mention em um \u00fanico n\u00famero (0-100), facilitando o acompanhamento do impacto das campanhas de conscientiza\u00e7\u00e3o ou a compara\u00e7\u00e3o com os concorrentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Posso medir o reconhecimento da marca gratuitamente? <\/h3>\n\n\n\n<p>Sim, at\u00e9 certo ponto. O Google Analytics rastreia o tr\u00e1fego de marca e as visitas diretas gratuitamente. O Google Alerts fornece monitoramento b\u00e1sico do mention. O Brand24, o Semrush e a maioria das outras ferramentas pagas oferecem testes gratuitos que variam de 7 a 30 dias, o que \u00e9 tempo suficiente para obter uma leitura b\u00e1sica da visibilidade atual de sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual ferramenta de reconhecimento de marca \u00e9 a melhor para pequenas empresas? <\/h3>\n\n\n\n<p>Para pequenas empresas com or\u00e7amento limitado, uma combina\u00e7\u00e3o de Brand24 (monitoramento social, a partir de $149\/m\u00eas) e Mailchimp (marketing por e-mail, a partir de $13\/m\u00eas) abrange os dois pilares mais importantes: saber o que as pessoas est\u00e3o dizendo e manter contato com as pessoas que j\u00e1 o conhecem. Vale a pena adicionar o Surfer ($49\/m\u00eas) se o conte\u00fado de SEO fizer parte de sua estrat\u00e9gia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for the best brand awareness tools in 2026? Here&#8217;s a curated list with a comparison table, key features, and honest tips to help you grow your business online.<\/p>","protected":false},"author":78,"featured_media":154743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144,3951],"tags":[],"class_list":["post-154685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=154685"}],"version-history":[{"count":44,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685\/revisions"}],"predecessor-version":[{"id":184139,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/154685\/revisions\/184139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/154743"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=154685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=154685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=154685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}