{"id":155363,"date":"2022-11-15T13:22:00","date_gmt":"2022-11-15T12:22:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=155363"},"modified":"2025-11-21T16:12:04","modified_gmt":"2025-11-21T15:12:04","slug":"ferramentas-de-relatorios-de-marketing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/marketing-reporting-tools\/","title":{"rendered":"Minhas 11 ferramentas e softwares de relat\u00f3rios de marketing mais \u00fateis em 2026"},"content":{"rendered":"<p><strong>Enquanto trabalhava nos relat\u00f3rios de marketing da Brand24, testei v\u00e1rias ferramentas para rastrear dados, visualizar insights e acelerar o processo de gera\u00e7\u00e3o de relat\u00f3rios em 2025. As plataformas mais avan\u00e7adas se destacaram porque revelaram padr\u00f5es que eu poderia ter perdido. Na pr\u00e1tica, a gera\u00e7\u00e3o automatizada de relat\u00f3rios me poupou cerca de 8 horas nesse processo.<\/strong><\/p>\n\n\n\n<p>Neste artigo, estou compartilhando ferramentas que testei e descobri que se destacaram. Especialmente quando se trata de automa\u00e7\u00e3o, an\u00e1lise de dados e IA.&nbsp;<\/p>\n\n\n\n<p>Mas vamos come\u00e7ar do in\u00edcio:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>O ajuste certo \u00e9 importante<\/strong>&nbsp;- As pequenas empresas prosperam com a simplicidade e a acessibilidade, enquanto as empresas precisam de solu\u00e7\u00f5es dimension\u00e1veis, com v\u00e1rios clientes e prontas para a conformidade.<\/li>\n\n\n\n<li><strong>A automa\u00e7\u00e3o \u00e9 uma verdadeira economia de tempo:&nbsp;<\/strong>Especialistas do setor estimam que ele pode reduzir o tempo de gera\u00e7\u00e3o de relat\u00f3rios em 27-40% geral, consolidando dados de todos os seus canais de marketing.<\/li>\n\n\n\n<li><strong>Insights mais inteligentes, n\u00e3o apenas relat\u00f3rios mais r\u00e1pidos<\/strong>: As melhores plataformas combinam automa\u00e7\u00e3o, an\u00e1lise e IA para tornar os insights mais claros, mais acion\u00e1veis e, em \u00faltima an\u00e1lise, mais estrat\u00e9gicos.&nbsp;<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>Role para baixo at\u00e9 a minha \u00faltima lista das 11 melhores ferramentas e encontre o modelo de painel perfeito para melhorar seu desempenho de marketing!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id11-best-marketing-reporting-solutions-for-2025\">As 11 melhores solu\u00e7\u00f5es de relat\u00f3rios de marketing para 2026<\/h2>\n\n\n\n<p>Aqui est\u00e1 um resumo r\u00e1pido das minhas ferramentas favoritas de relat\u00f3rios de marketing digital:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da7db1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da7db1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"1063\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools.png\" alt=\"Aqui est\u00e1 um resumo r\u00e1pido das minhas ferramentas favoritas de relat\u00f3rios de marketing digital:\" class=\"wp-image-172899\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-300x456.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-105x159.png 105w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>O Brand24 \u00e9 um poderoso <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a> que ajuda os profissionais de marketing a rastrear mentions de marcas, sentimentos e t\u00f3picos de tend\u00eancias em m\u00eddias sociais, blogs, f\u00f3runs e sites de not\u00edcias em tempo real. <\/p>\n\n\n\n<p>Ele transforma insights de engajamento, reputa\u00e7\u00e3o e campanhas em relat\u00f3rios personaliz\u00e1veis.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitoramento de m\u00eddia<\/a>&nbsp;\u00e9 uma maneira poderosa de entender o comportamento do p\u00fablico, alcan\u00e7ar novos usu\u00e1rios, descobrir t\u00f3picos de tend\u00eancias e identificar necessidades emergentes. E n\u00e3o s\u00e3o apenas as equipes de marketing que se beneficiam - as equipes de suporte ao cliente.<\/p>\n\n\n\n<p>O que achei especialmente \u00fatil foram as m\u00e9tricas personalizadas do Brand24, que fornecem insights mais profundos sobre&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a>&nbsp;e reputa\u00e7\u00e3o, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de insights&nbsp;<\/strong>- identificar quais t\u00f3picos, campanhas ou mentions geram mais engajamento.<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a &amp;&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/pt\/ai-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visibilidade da IA<\/a>&nbsp;- mede a visibilidade on-line geral.<\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimento<\/strong>&nbsp;- detecta se as conversas s\u00e3o positivas, negativas ou neutras.<\/li>\n<\/ul>\n\n\n\n<p>Confira voc\u00ea mesmo os modelos de relat\u00f3rios de marketing, que podem ser gerados com apenas alguns cliques:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udc49&nbsp;<a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\" rel=\"noreferrer noopener\">Exemplo de relat\u00f3rio interativo<\/a><br>\ud83d\udc49&nbsp;<a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\" rel=\"noreferrer noopener\">Exemplo de relat\u00f3rio em PDF<\/a><br>\ud83d\udc49&nbsp;<a href=\"https:\/\/rebrand.ly\/zx47f4g\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rio de compara\u00e7\u00e3o de concorrentes<\/a><\/p>\n\n\n\n<p><br>Criado um relat\u00f3rio de marketing por Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da8163&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da8163\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-1140x626.jpeg\" alt=\"O melhor software de relat\u00f3rios de marketing - exemplo de relat\u00f3rio por Brand24\" class=\"wp-image-176876\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-1140x626.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-1536x843.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-2048x1124.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-300x165.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-248x136.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Digital-marketing-report-1-scaled.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Captura de tela<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, os relat\u00f3rios do Brand24 integram dados de todas as plataformas de m\u00eddia social. <\/p>\n\n\n\n<p>Ele me permite verificar o desempenho da campanha de marketing em v\u00e1rios canais e compartilhar facilmente com o restante da equipe, at\u00e9 mesmo por link.<\/p>\n\n\n\n<p>Veja como eu personalizei meu <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorios-de-analise-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rio de monitoramento da m\u00eddia<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da8409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da8409\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-PDF-Report-by-Brand24.jpeg\" alt=\"A melhor ferramenta de relat\u00f3rio de marketing - personalize o relat\u00f3rio com o Brand24\" class=\"wp-image-172911\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-PDF-Report-by-Brand24.jpeg 907w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-PDF-Report-by-Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-PDF-Report-by-Brand24-300x198.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/The-Best-Marketing-Reporting-Tools-PDF-Report-by-Brand24-241x159.jpeg 241w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alertas em tempo real&nbsp;<\/strong>- Atualiza\u00e7\u00f5es por e-mail ou Slack.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personaliz\u00e1veis<\/strong>&nbsp;Gere relat\u00f3rios em PDF e por e-mail, fa\u00e7a compara\u00e7\u00f5es e compartilhe instantaneamente com o QuickShare - tudo com base em v\u00e1rias fontes de dados.<\/li>\n\n\n\n<li><strong>Rastreamento de concorrentes<\/strong>&nbsp;- Incluindo m\u00e9tricas de desempenho, tais como&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">compartilhamento de voz<\/a>&nbsp;ou volume de mentions.<\/li>\n\n\n\n<li><strong>Ferramentas com tecnologia de IA<\/strong>&nbsp;- V\u00e1rios recursos de IA, como&nbsp;<a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Assistente de marca<\/a>Insights e an\u00e1lise de t\u00f3picos, entre outros, facilitam ainda mais a interpreta\u00e7\u00e3o dos dados.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Transforme seus dados brutos em insights valiosos!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights24\"><strong>02 Insights24<\/strong><\/h3>\n\n\n\n<p>Mantendo a mesma perspectiva, tamb\u00e9m testei&nbsp;&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/insights24.com\/\">Insights24<\/a>um software de relat\u00f3rios de marketing desenvolvido para profissionais de marketing digital que desejam uma an\u00e1lise mais profunda dos dados do cliente em diferentes canais.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode criar m\u00e9tricas personalizadas, acompanhar tend\u00eancias ao longo do tempo e contar com dados precisos e em tempo real. Cada modelo de relat\u00f3rio pode ser personalizado, seja para o desempenho de uma campanha espec\u00edfica ou para uma vis\u00e3o geral mais ampla do marketing.<\/p>\n\n\n\n<p>Os relat\u00f3rios do Insights24 s\u00e3o detalhados, combinando an\u00e1lises aprofundadas, recomenda\u00e7\u00f5es acion\u00e1veis e visualiza\u00e7\u00f5es claras - f\u00e1ceis de compartilhar com sua equipe ou clientes.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo de relat\u00f3rio da Insights24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da88c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da88c3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"670\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24-1140x670.jpeg\" alt=\"Um software de relat\u00f3rios de marketing detalhado: Insights24\" class=\"wp-image-172912\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24-1140x670.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24-300x176.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24-248x146.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-report-example-Insights24.jpeg 1315w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Os relat\u00f3rios do Insights24 s\u00e3o detalhados com insights, an\u00e1lises, recomenda\u00e7\u00f5es e visualiza\u00e7\u00f5es aprofundadas - f\u00e1ceis de compartilhar com toda a equipe ou clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da8b2a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da8b2a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"569\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24-1140x569.jpeg\" alt=\"Relat\u00f3rio de marketing da Insights24\" class=\"wp-image-172908\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24-1140x569.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24-300x150.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24-248x124.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Insghts24.jpeg 1315w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados personalizados por uma equipe de especialistas em dados<\/li>\n\n\n\n<li>Agrega\u00e7\u00e3o de dados de v\u00e1rios canais de marketing<\/li>\n\n\n\n<li>Insights personalizados adaptados \u00e0s necessidades de sua marca e dados personalizados<\/li>\n\n\n\n<li>Os modelos de relat\u00f3rios personaliz\u00e1veis s\u00e3o discutidos individualmente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da8dc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da8dc9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"544\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-1140x544.jpeg\" alt=\"Uma ferramenta detalhada de relat\u00f3rios de marketing: Insights24\" class=\"wp-image-172898\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-1140x544.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-300x143.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24-248x118.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Top-Marketing-Reporting-Tools-Insights24.jpeg 1297w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"looker-studio\"><strong>03 Looker Studio<\/strong><\/h3>\n\n\n\n<p>Quase todos os profissionais de marketing trabalham com o Google Analytics, mas&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/lookerstudio.google.com\/\">Est\u00fadio Looker<\/a>&nbsp;<strong>(antigo Google Data Studio)<\/strong>&nbsp;merece seu pr\u00f3prio destaque como uma ferramenta vers\u00e1til de relat\u00f3rios de marketing.&nbsp;<\/p>\n\n\n\n<p>Ele permite que os profissionais de marketing digital coletem e analisem dados de clientes de mais de 800 plataformas e aplicativos, criando uma vis\u00e3o completa do desempenho em todos os seus canais de marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da9043&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da9043\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Looker-Studio.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Looker Stuio\" class=\"wp-image-172922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Looker-Studio.jpeg 989w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Looker-Studio-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Looker-Studio-300x138.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Looker-Studio-248x114.jpeg 248w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Com pain\u00e9is personaliz\u00e1veis, tabelas din\u00e2micas e gr\u00e1ficos interativos, voc\u00ea pode identificar rapidamente tend\u00eancias, acompanhar o desempenho da campanha e descobrir insights.<\/p>\n\n\n\n<p>Suas op\u00e7\u00f5es de atualiza\u00e7\u00e3o autom\u00e1tica de dados e compartilhamento f\u00e1cil tornam a colabora\u00e7\u00e3o perfeita, enquanto as integra\u00e7\u00f5es com o Google Analytics, o Google Ads e outras plataformas transformam n\u00fameros brutos em insights.<\/p>\n\n\n\n<p>Aqui voc\u00ea pode conferir mais <a href=\"https:\/\/blog.coupler.io\/looker-studio-dashboard-examples\/\" rel=\"nofollow\" title=\"\">Exemplos de pain\u00e9is do Looker Studio<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combinar dados de v\u00e1rias fontes&nbsp;<\/li>\n\n\n\n<li>Atualiza\u00e7\u00e3o autom\u00e1tica de dados&nbsp;<\/li>\n\n\n\n<li>Tabelas din\u00e2micas e visualiza\u00e7\u00e3o avan\u00e7ada&nbsp;<\/li>\n\n\n\n<li>F\u00e1cil exporta\u00e7\u00e3o e compartilhamento de dados&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"piwik-pro\"><strong>04 Piwik PRO<\/strong><\/h3>\n\n\n\n<p>Voltando ao Google Analytics, \u00e9 imposs\u00edvel n\u00e3o mention<a href=\"https:\/\/piwik.pro\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Piwik PRO<\/a>&nbsp;- o que me parece ser uma \u00f3tima alternativa, bom saber!<\/p>\n\n\n\n<p>Especialmente porque a navega\u00e7\u00e3o complexa do Google Analytics est\u00e1 se tornando uma dificuldade para muitos profissionais de marketing.&nbsp;<\/p>\n\n\n\n<p>\u00c9 uma ferramenta de relat\u00f3rios automatizada. Voc\u00ea pode configurar relat\u00f3rios perspicazes gerados diretamente em sua caixa de entrada, economizando seu tempo e esfor\u00e7os de marketing.<\/p>\n\n\n\n<p>Vis\u00e3o geral das visitas em tempo real pelo Piwik:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da9367&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da9367\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Piwik.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Piwik PRO\" class=\"wp-image-172905\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Piwik.jpeg 850w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Piwik-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Piwik-300x190.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Piwik-248x157.jpeg 248w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00c9 uma interface limpa e amig\u00e1vel e de f\u00e1cil acesso ao desempenho-chave de marketing - algo que todo profissional de marketing orientado por dados pode apreciar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da95c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da95c3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1113\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-PiwikPRO.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Piwik PRO\" class=\"wp-image-172906\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-PiwikPRO.jpeg 1113w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-PiwikPRO-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-PiwikPRO-300x184.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-PiwikPRO-248x152.jpeg 248w\" sizes=\"auto, (max-width: 1113px) 100vw, 1113px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alternativa f\u00e1cil de navegar para o GA4<\/li>\n\n\n\n<li>Design funcional e f\u00e1cil de usar<\/li>\n\n\n\n<li>Relat\u00f3rios autom\u00e1ticos programados entregues por e-mail<\/li>\n\n\n\n<li>Maior controle sobre a privacidade e a propriedade dos dados de marketing<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta certa para levar sua organiza\u00e7\u00e3o ao pr\u00f3ximo n\u00edvel!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ahrefs\"><strong>05 Ahrefs<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>&nbsp;\u00e9 bem conhecido como uma poderosa ferramenta de an\u00e1lise para otimiza\u00e7\u00e3o de mecanismos de pesquisa, mas vai muito al\u00e9m dos dados do Google Search Console.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Com o Ahrefs, posso analisar automaticamente o tr\u00e1fego potencial do site e espionar facilmente meus concorrentes. <\/p>\n\n\n\n<p>Posso descobrir quais palavras-chave geram tr\u00e1fego, descobrir o conte\u00fado org\u00e2nico mais forte de meus concorrentes,&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-backlinks-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorar backlinks<\/a>e avaliar a autoridade do dom\u00ednio em campanhas de marketing.<\/p>\n\n\n\n<p>Parece bom, mesmo que voc\u00ea n\u00e3o seja um especialista em SEO, certo?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da9a59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da9a59\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs-1140x524.jpeg\" alt=\"Ferramenta de relat\u00f3rio de marketing - Ahrefs\" class=\"wp-image-172902\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs-1140x524.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs-300x138.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs-248x114.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Ahrefs.jpeg 1422w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acompanhe suas classifica\u00e7\u00f5es e visibilidade<\/li>\n\n\n\n<li>Analisar o tr\u00e1fego dos concorrentes e as principais palavras-chave org\u00e2nicas<\/li>\n\n\n\n<li>Insights detalhados sobre os resultados da pesquisa org\u00e2nica<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatagraph\"><strong>06 Queagraph<\/strong><\/h3>\n\n\n\n<p>A cria\u00e7\u00e3o de relat\u00f3rios \u00e9 apenas a metade da batalha.&nbsp;<\/p>\n\n\n\n<p>A apresenta\u00e7\u00e3o de todas essas tabelas, dados e&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9tricas de marketing<\/a>&nbsp;de forma clara e envolvente para o cliente ou para o restante da equipe \u00e9 outro desafio.&nbsp;<\/p>\n\n\n\n<p>\u00c9 a\u00ed que entra o Whatagraph. Ele transforma dados brutos de marketing em pain\u00e9is e relat\u00f3rios visualmente atraentes que contam uma hist\u00f3ria interessante. <\/p>\n\n\n\n<p>Projetado para ajudar a rastrear rapidamente o desempenho geral em v\u00e1rias plataformas sem gastar horas com relat\u00f3rios manuais.&nbsp;<\/p>\n\n\n\n<p>Eu o achei particularmente \u00fatil para automatizar relat\u00f3rios de marketing digital e eliminar a necessidade de apresenta\u00e7\u00f5es em PowerPoint - que al\u00edvio!<\/p>\n\n\n\n<p>Relat\u00f3rio de an\u00e1lise de marketing por <a href=\"https:\/\/whatagraph.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Whatagraph\">Whatagraph<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83da9d6f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83da9d6f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"645\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Whatagraph.jpeg\" alt=\"Ferramenta de relat\u00f3rio de marketing - Whatagraph\" class=\"wp-image-172901\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Whatagraph.jpeg 975w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Whatagraph-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Whatagraph-300x198.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Whatagraph-240x159.jpeg 240w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar relat\u00f3rios personalizados<\/li>\n\n\n\n<li>Centraliza dados de v\u00e1rios pontos de dados<\/li>\n\n\n\n<li>Visualiza os dados em um formato limpo e f\u00e1cil de ler<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha relat\u00f3rios gerados por IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"swydo\"><strong>07 Swydo<\/strong><\/h3>\n\n\n\n<p>A Swydo \u00e9 uma <a href=\"https:\/\/www.swydo.com\/\" rel=\"nofollow\" title=\"\">software de relat\u00f3rios de marketing on-line<\/a> projetado para qualquer pessoa que queira acompanhar o desempenho e simplificar o processo de gera\u00e7\u00e3o de relat\u00f3rios sem extrair dados manualmente.<\/p>\n\n\n\n<p>Pessoalmente, considero os modelos de relat\u00f3rio do Swydo uma economia de tempo.&nbsp;<\/p>\n\n\n\n<p>Em vez de criar relat\u00f3rios do zero, posso simplesmente escolher um modelo pronto para PPC, SEO ou m\u00eddia social. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83daa2bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83daa2bc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Swydo.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Swydo\" class=\"wp-image-172896\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Swydo.jpeg 615w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Swydo-14x12.jpeg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Swydo-300x266.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Swydo-179x159.jpeg 179w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Personalizo-o de acordo com minhas necessidades e programo um upload autom\u00e1tico. \u00c9 r\u00e1pido, f\u00e1cil e elimina o estresse dos relat\u00f3rios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solu\u00e7\u00f5es de relat\u00f3rios personalizados<\/li>\n\n\n\n<li>Monitoramento de KPI em tempo real a partir de v\u00e1rias fontes de dados<\/li>\n\n\n\n<li>Interface amig\u00e1vel para an\u00e1lise r\u00e1pida da campanha<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agencyanalytics\"><strong>08 AgencyAnalytics<\/strong><\/h3>\n\n\n\n<p>O Now \u00e9 um software de gera\u00e7\u00e3o de relat\u00f3rios especialmente projetado para ag\u00eancias de marketing digital que precisam de solu\u00e7\u00f5es de software de gera\u00e7\u00e3o de relat\u00f3rios de marketing eficientes, automatizadas e personaliz\u00e1veis.&nbsp;<\/p>\n\n\n\n<p>Esse software de relat\u00f3rios de marketing otimiza todo o processo, economizando tempo e garantindo a consist\u00eancia. Em vez de criar relat\u00f3rios manualmente para cada cliente, ele automatiza o processo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83daa5cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83daa5cb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-AgencyAnalytics.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - AgenyAnalytics \" class=\"wp-image-172897\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-AgencyAnalytics.jpeg 1131w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-AgencyAnalytics-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-AgencyAnalytics-300x195.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-AgencyAnalytics-245x159.jpeg 245w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/agencyanalytics.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">AgencyAnalytics<\/a> oferece relat\u00f3rios com um clique, pain\u00e9is personaliz\u00e1veis e muito mais - perfeito para ag\u00eancias que gerenciam v\u00e1rios clientes com diferentes necessidades de relat\u00f3rios de marketing. <\/p>\n\n\n\n<p>Com modelos pr\u00e9-criados e widgets do construtor do tipo arrastar e soltar, voc\u00ea pode personalizar facilmente os relat\u00f3rios para destacar os KPIs de marketing mais importantes para cada cliente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios automatizados de clientes com pain\u00e9is personaliz\u00e1veis<\/li>\n\n\n\n<li>Simplifica os fluxos de trabalho de relat\u00f3rios de v\u00e1rios clientes<\/li>\n\n\n\n<li>Modelos flex\u00edveis para diferentes necessidades do cliente<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"supermetrics\"><strong>09 Supermetria<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/supermetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Superm\u00e9tricas<\/a>&nbsp;<\/strong>\u00e9 um software popular de relat\u00f3rios de marketing digital.<\/p>\n\n\n\n<p>Em vez de coletar manualmente dados de v\u00e1rias fontes, a Supermetrics extrai automaticamente dados de marketing e SEO para as ferramentas que voc\u00ea j\u00e1 usa, economizando tempo e aumentando a efici\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83daa8c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83daa8c1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"370\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-SuperMetrics.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Supermetrics\" class=\"wp-image-172903\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-SuperMetrics.jpeg 555w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-SuperMetrics-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-SuperMetrics-300x200.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-SuperMetrics-239x159.jpeg 239w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Uma de suas maiores vantagens \u00e9 a integra\u00e7\u00e3o perfeita com as principais plataformas de dados de marketing, oferecendo produtos dedicados para o Looker Studio, o Google Sheets, o Azure Synapse Analytics, o BigQuery e outros.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conecta mais de 100 fontes de dados<\/li>\n\n\n\n<li>53 pr\u00e9-projetados <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rio de marketing<\/a> modelos (para v\u00e1rios casos de uso, como com\u00e9rcio eletr\u00f4nico, SEO e gastos com an\u00fancios)<\/li>\n\n\n\n<li>Pain\u00e9is de relat\u00f3rios personalizados do zero. Usando widgets intuitivos de arrastar e soltar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dashthis\"><strong>10 DashThis<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/dashthis.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DashThis<\/a> \u00e9 uma das ferramentas de relat\u00f3rio de marketing digital mais f\u00e1ceis de usar.&nbsp;<\/p>\n\n\n\n<p>Com mais de 34 integra\u00e7\u00f5es, o DashThis extrai os principais dados de marketing de plataformas como Google Analytics, Facebook Ads, LinkedIn e outras, automatizando relat\u00f3rios com apenas alguns cliques.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83daab9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83daab9c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-DashThis.jpeg\" alt=\"Solu\u00e7\u00f5es de software para relat\u00f3rios de marketing on-line: DashThis\" class=\"wp-image-172904\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-DashThis.jpeg 543w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-DashThis-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-DashThis-300x310.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-DashThis-154x159.jpeg 154w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso a mais de 34 <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de marketing digital<\/a><\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de painel de controle de f\u00e1cil utiliza\u00e7\u00e3o<\/li>\n\n\n\n<li>Usu\u00e1rios ilimitados para acesso de toda a equipe<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"klipfolio\"><strong>11 Klipfolio<\/strong><\/h3>\n\n\n\n<p>Por que escolhi <a href=\"https:\/\/www.klipfolio.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Klipfolio<\/a> para encerrar esta lista?&nbsp;<\/p>\n\n\n\n<p>Principalmente por seus pain\u00e9is ricos em dados e personaliz\u00e1veis. Mas tamb\u00e9m por causa de seus excelentes recursos de coopera\u00e7\u00e3o.<\/p>\n\n\n\n<p>O Klipfolio \u00e9 composto por tr\u00eas ferramentas principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Klips<\/strong>: \u00c9 aqui que voc\u00ea pode criar pain\u00e9is e relat\u00f3rios personalizados, perfeitos para analistas que precisam rastrear, medir e compartilhar m\u00e9tricas do LinkedIn.<\/li>\n\n\n\n<li><strong>PowerMetrics<\/strong>: Projetada com os l\u00edderes em mente, essa ferramenta permite que usu\u00e1rios n\u00e3o t\u00e9cnicos criem gr\u00e1ficos e segmentem dados com filtros simples, sem necessidade de ajuda avan\u00e7ada.<\/li>\n\n\n\n<li><strong>MetricHQ<\/strong>: Pense nisso como um dicion\u00e1rio interno para todos os assuntos relacionados a m\u00e9tricas e KPIs, mantendo todos na mesma p\u00e1gina.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma ferramenta de business intelligence em grande escala que torna os dados acess\u00edveis, visuais e acion\u00e1veis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83daaeb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83daaeb3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"322\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Klipfolio.jpeg\" alt=\"Ferramenta de relat\u00f3rios de marketing - Klipfolio\" class=\"wp-image-172907\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Klipfolio.jpeg 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Klipfolio-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Klipfolio-300x138.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Klipfolio-248x114.jpeg 248w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Gosto da interface de arrastar e soltar que permite criar relat\u00f3rios personalizados sem codifica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Meus recursos favoritos:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criador de relat\u00f3rios do tipo arrastar e soltar&nbsp;<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o avan\u00e7ada de dados<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PERGUNTAS FREQUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-are-marketing-reporting-tools-a-must-in-2025\">Por que as ferramentas de relat\u00f3rios de marketing ser\u00e3o indispens\u00e1veis em 2026?<\/h3>\n\n\n\n<p>Sejamos honestos: o marketing avan\u00e7a rapidamente, e os dados s\u00e3o tudo.&nbsp;<\/p>\n\n\n\n<p>Mas o problema \u00e9 o seguinte: n\u00fameros brutos significam pouco se voc\u00ea n\u00e3o souber como us\u00e1-los. Passar horas compilando relat\u00f3rios manualmente e tentando entender as planilhas n\u00e3o parece nada atraente.<\/p>\n\n\n\n<p>A quest\u00e3o \u00e9 a seguinte:&nbsp;<strong>40% de organiza\u00e7\u00f5es<\/strong>&nbsp;est\u00e3o aumentando seus or\u00e7amentos de marketing orientado por dados porque sabem que os dados n\u00e3o s\u00e3o apenas uma palavra da moda - s\u00e3o a chave para desbloquear o crescimento e maximizar o ROI.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d1f83dab1a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d1f83dab1a4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"814\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Brand24.png\" alt=\"Principal ferramenta de relat\u00f3rios de marketing \" class=\"wp-image-172909\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Brand24.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Brand24-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Brand24-300x242.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/11\/Marketing-Reporting-Tools-Brand24-197x159.png 197w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><br>Portanto, se voc\u00ea ainda estiver calculando n\u00fameros manualmente, estar\u00e1 perdendo tempo e deixando dinheiro na mesa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-choose-the-best-marketing-reporting-software\">Como escolher o melhor software de relat\u00f3rios de marketing?<\/h3>\n\n\n\n<p>Com tantas ferramentas de relat\u00f3rios de marketing on-line dispon\u00edveis, a escolha da ferramenta certa depende do que voc\u00ea precisa monitorar e de onde v\u00eam os dados.&nbsp;<\/p>\n\n\n\n<p>Algumas ferramentas se concentram na an\u00e1lise de sites, enquanto outras s\u00e3o especializadas em atribui\u00e7\u00e3o de marketing, an\u00e1lise de neg\u00f3cios ou visualiza\u00e7\u00e3o de dados.<\/p>\n\n\n\n<p>Comece com o b\u00e1sico: <strong>Quais s\u00e3o suas metas?<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Antes de se aprofundar em ferramentas espec\u00edficas, pergunte a si mesmo:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quais s\u00e3o as principais m\u00e9tricas que desejo rastrear<\/strong>? (tr\u00e1fego do site, convers\u00f5es, ROI?).<\/li>\n\n\n\n<li><strong>De quais fontes de dados eu preciso?<\/strong> (Google Analytics, m\u00eddia social, CRM?)<\/li>\n\n\n\n<li><strong>Preciso de automa\u00e7\u00e3o, integra\u00e7\u00e3o ou pain\u00e9is personalizados?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Quando voc\u00ea tiver uma vis\u00e3o clara do que \u00e9 mais importante, ser\u00e1 mais f\u00e1cil escolher o tipo certo de software de relat\u00f3rio.<\/p>\n\n\n\n<p>Aqui est\u00e3o os quatro principais tipos de ferramentas de relat\u00f3rios de marketing a serem considerados:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udcca Software de an\u00e1lise de marketing - Acompanhe o que est\u00e1 acontecendo<\/strong><\/h4>\n\n\n\n<p>Esse tipo de ferramenta ajuda a rastrear as fontes de tr\u00e1fego (m\u00eddia social, an\u00fancios, mecanismos de pesquisa) e a analisar o comportamento do usu\u00e1rio - quais p\u00e1ginas ele visita, quanto tempo permanece e quais a\u00e7\u00f5es realiza. Tudo se resume a entender a jornada de seu p\u00fablico.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83c\udfaf Software de atribui\u00e7\u00e3o de marketing - Descubra o que est\u00e1 funcionando<\/strong><\/h4>\n\n\n\n<p>Uma coisa \u00e9 saber como as pessoas encontram voc\u00ea, mas o que realmente gera convers\u00f5es? As ferramentas de atribui\u00e7\u00e3o v\u00e3o mais fundo, ajudando-o a identificar quais campanhas ou canais (an\u00fancios do Facebook, marketing por e-mail, pesquisa do Google) est\u00e3o gerando mais receita.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Software de Business Intelligence (BI) - Tome decis\u00f5es de alto n\u00edvel orientadas por dados<\/strong><\/h4>\n\n\n\n<p>Para gerentes e executivos que lidam com grandes quantidades de dados de marketing, <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-business-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de intelig\u00eancia de neg\u00f3cios<\/a> fornecem uma vis\u00e3o geral. Eles coletam, armazenam e analisam vastos conjuntos de dados, ajudando as empresas a identificar tend\u00eancias, lacunas de desempenho e oportunidades estrat\u00e9gicas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udce1 Software de visualiza\u00e7\u00e3o de dados - Transforme dados em percep\u00e7\u00f5es claras e acion\u00e1veis<\/strong><\/h4>\n\n\n\n<p>Os dados s\u00e3o in\u00fateis se forem muito complexos para serem interpretados. As ferramentas de visualiza\u00e7\u00e3o transformam n\u00fameros brutos em tabelas, gr\u00e1ficos e quadros f\u00e1ceis de ler, tornando suas percep\u00e7\u00f5es claras e envolventes.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">D\u00ea sentido aos seus dados!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-the-difference-between-analytics-and-reporting-tools\">Qual \u00e9 a diferen\u00e7a entre ferramentas de an\u00e1lise e de gera\u00e7\u00e3o de relat\u00f3rios?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Aspecto<\/th><th><strong>Ferramentas de an\u00e1lise<\/strong><\/th><th><strong>Ferramentas de relat\u00f3rio<\/strong><\/th><\/tr><tr><td><strong>Objetivo principal<\/strong><\/td><td>Explore e analise dados para descobrir padr\u00f5es, tend\u00eancias e percep\u00e7\u00f5es.<\/td><td>Apresentar dados em um formato estruturado e de f\u00e1cil leitura (pain\u00e9is, PDFs, relat\u00f3rios visuais).<\/td><\/tr><tr><td><strong>Foco<\/strong><\/td><td><strong>Por que&nbsp;<\/strong>coisas acontecem (diagn\u00f3sticos, percep\u00e7\u00f5es preditivas).<\/td><td><strong>O que<\/strong>&nbsp;aconteceu (resumos de desempenho).<\/td><\/tr><tr><td><strong>Caso de uso<\/strong><\/td><td>Responda a perguntas comerciais mais profundas, por exemplo, \"Por que as convers\u00f5es ca\u00edram no m\u00eas passado?\" ou \"Quais fatores influenciam a rotatividade?\"<\/td><td>Compartilhar KPIs e m\u00e9tricas com as partes interessadas, por exemplo, desempenho semanal <a href=\"https:\/\/brand24.com\/pt\/brand-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rios de marca<\/a>, resumos de campanha.<\/td><\/tr><tr><td><strong>Intera\u00e7\u00e3o de dados<\/strong><\/td><td>Principalmente est\u00e1tico, projetado para consumo r\u00e1pido e menos interativo.<\/td><td>Principalmente est\u00e1tico, projetado para consumo r\u00e1pido e menos interativo.<\/td><\/tr><tr><td><strong>Usu\u00e1rios<\/strong><\/td><td>Analistas, cientistas de dados, estrategistas de marketing.<\/td><td>Gerentes, clientes, executivos, equipes mais amplas.<\/td><\/tr><tr><td><strong>Complexidade<\/strong><\/td><td>Avan\u00e7ado - pode exigir conhecimento de dados, SQL ou experi\u00eancia t\u00e9cnica.<\/td><td>Simples - n\u00e3o \u00e9 necess\u00e1rio conhecimento avan\u00e7ado, \u00e9 mais plug-and-play.<\/td><\/tr><tr><td><strong>Exemplos<\/strong><\/td><td>Google Analytics 4, Piwik PRO e Mixpanel.<\/td><td>Whatagraph, DashThis, AgencyAnalytics, Looker Studio (quando usado principalmente para pain\u00e9is).<\/td><\/tr><tr><td><strong>Horizonte de tempo<\/strong><\/td><td>Frequentemente preditivo (previs\u00e3o de tend\u00eancias futuras).<\/td><td>Principalmente hist\u00f3rico e atual (mostrando o desempenho passado e atual).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Aqui voc\u00ea pode saber mais sobre&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-de-ia\/\">Ferramentas de an\u00e1lise de IA para transformar seus neg\u00f3cios<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-to-look-for-in-a-reporting-tool\">O que procurar em uma ferramenta de relat\u00f3rio?<\/h3>\n\n\n\n<p>Depende de suas necessidades e de como voc\u00ea planeja usar a ferramenta, mas alguns recursos principais s\u00e3o essenciais para todos.<\/p>\n\n\n\n<p><strong>Aqui est\u00e3o minhas dicas:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fontes de dados<\/strong>: Certifique-se de que a ferramenta se integre a todas as suas plataformas, como Google Analytics, plataformas de m\u00eddia social, Mailchimp e outras. Quanto mais fontes de dados, melhor.<\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o<\/strong>: Procure ferramentas para personalizar seus relat\u00f3rios e mostrar todas as m\u00e9tricas mais importantes para voc\u00ea.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/pt\/ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solu\u00e7\u00f5es de IA<\/a>: V\u00e1rias ferramentas agora incluem recursos alimentados por IA que ajudam a automatizar insights, reduzir o esfor\u00e7o manual de marketing e fornecer dados confi\u00e1veis. N\u00e3o perca esse suporte!<\/li>\n\n\n\n<li><strong>F\u00e1cil de usar<\/strong>: Mesmo a ferramenta mais poderosa \u00e9 in\u00fatil se for muito complicada. Escolha algo intuitivo e f\u00e1cil de navegar.<\/li>\n\n\n\n<li><strong>Escalabilidade<\/strong>: N\u00e3o importa se voc\u00ea \u00e9 uma pequena empresa ou uma grande ag\u00eancia, certifique-se de que a ferramenta possa crescer com voc\u00ea.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique os modelos prontos!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"which-reporting-tool-is-the-best-for-you\">Qual ferramenta de relat\u00f3rio \u00e9 a melhor para voc\u00ea?<\/h3>\n\n\n\n<p>A lista que mostrei aqui \u00e9 uma boa base para experimentar os que mais lhe interessam.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Tipo de neg\u00f3cio<\/th><th>Ferramentas recomendadas<\/th><th>Por que<\/th><\/tr><tr><td>Pequenas empresas \/ startups<\/td><td>Looker Studio, DashThis, Whatagraph, Swydo<\/td><td>Acess\u00edvel, de configura\u00e7\u00e3o r\u00e1pida, pain\u00e9is de controle f\u00e1ceis de usar e automa\u00e7\u00e3o simples. Ideal para equipes pequenas que precisam de relat\u00f3rios claros.<\/td><\/tr><tr><td>Ag\u00eancias em crescimento<\/td><td>AgencyAnalytics, Supermetrics, Brand24<\/td><td>Automa\u00e7\u00e3o escal\u00e1vel, gerenciamento de v\u00e1rios clientes e relat\u00f3rios de marca branca.<\/td><\/tr><tr><td>Grandes empresas \/ corpora\u00e7\u00f5es<\/td><td>Piwik PRO, Brand24, Klipfolio, Ahrefs, Insights24<\/td><td>Recursos avan\u00e7ados, forte privacidade de dados, pain\u00e9is personaliz\u00e1veis e escalabilidade em n\u00edvel empresarial.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Confira o guia completo em<strong>&nbsp;<\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/criar-relatorio-de-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como criar um relat\u00f3rio de m\u00eddia social de alta qualidade<\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">A maioria das ferramentas mentioned oferece avalia\u00e7\u00f5es gratuitas, para que voc\u00ea possa test\u00e1-las antes de se comprometer com um plano pago. Assim, voc\u00ea saber\u00e1 se gosta ou n\u00e3o.&nbsp;<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=331\" target=\"_blank\" rel=\"noopener\" title=\"\">Experimente! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Guia das melhores ferramentas de relat\u00f3rios de marketing em 2026. Compare recursos, automatize pain\u00e9is e obtenha insights detalhados para melhorar seu desempenho de marketing.<\/p>","protected":false},"author":77,"featured_media":155365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-155363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Kuba","cf_author_last_name":"Spiryn","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/155363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=155363"}],"version-history":[{"count":36,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/155363\/revisions"}],"predecessor-version":[{"id":178879,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/155363\/revisions\/178879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/155365"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=155363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=155363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=155363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}