{"id":156428,"date":"2023-01-24T09:52:47","date_gmt":"2023-01-24T08:52:47","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156428"},"modified":"2025-01-11T21:38:03","modified_gmt":"2025-01-11T20:38:03","slug":"pontuacao-da-reputacao-on-line","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/online-reputation-score\/","title":{"rendered":"Qual \u00e9 a pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line de sua marca?"},"content":{"rendered":"<p>Desde que Elon Musk assumiu o controle do Twitter, sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line diminuiu de -45 para -52. Como eu sei disso? Eu a verifiquei usando uma ferramenta de monitoramento social, e voc\u00ea tamb\u00e9m pode.<\/p>\n\n\n\n<p>Com o aumento da m\u00eddia social, das avalia\u00e7\u00f5es on-line e de outras formas de comunica\u00e7\u00e3o digital, as empresas precisam monitorar sua reputa\u00e7\u00e3o on-line.<\/p>\n\n\n\n<p>Aqui est\u00e1 tudo o que voc\u00ea precisa saber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is\" title=\"O que \u00e9 uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line?\">O que \u00e9 uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to\" title=\"Como medir a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?\">Como medir a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?<\/a><\/li>\n\n\n\n<li><a href=\"#why\" title=\"Por que voc\u00ea deve monitorar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?\">Por que voc\u00ea deve monitorar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?<\/a><\/li>\n\n\n\n<li><a href=\"#tips\" title=\"11 dicas sobre como aumentar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line\">11 dicas sobre como aumentar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line<\/a><\/li>\n\n\n\n<li><a href=\"#factors\" title=\"Fatores que podem afetar gravemente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line\">Fatores que podem afetar gravemente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\" title=\"Conclus\u00e3o\">Conclus\u00e3o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><strong>O que \u00e9 uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line?<\/strong><\/h2>\n\n\n\n<p>Uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line \u00e9 uma pontua\u00e7\u00e3o num\u00e9rica que reflete a reputa\u00e7\u00e3o geral de uma marca na Internet. A pontua\u00e7\u00e3o indica o n\u00edvel de confian\u00e7a e credibilidade associado a uma determinada marca ou pessoa.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para verificar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boa pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/7-maneiras-de-criar-uma-reputacao-on-line-positiva\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Uma boa reputa\u00e7\u00e3o on-line<\/a> pontua\u00e7\u00e3o significa que as pessoas veem uma marca de forma positiva. Isso significa que, quando algu\u00e9m pesquisa a marca on-line, encontra informa\u00e7\u00f5es confi\u00e1veis e precisas.<\/p>\n\n\n\n<p>Voc\u00ea precisa investir em um servi\u00e7o de atendimento ao cliente s\u00f3lido e responder aos coment\u00e1rios dos clientes de forma r\u00e1pida e eficaz para alcan\u00e7ar uma boa pontua\u00e7\u00e3o de reputa\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Ter uma presen\u00e7a consistente e positiva em v\u00e1rias plataformas on-line tamb\u00e9m \u00e9 importante. Uma reputa\u00e7\u00e3o on-line positiva tamb\u00e9m ajuda a criar fidelidade e aumentar a reten\u00e7\u00e3o de clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab94141cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab94141cd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score-1140x333.png\" alt=\"Uma boa pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da marca Nike detectada pela ferramenta Brand24\" class=\"wp-image-171351\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score-1140x333.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-good-reputation-score.png 1150w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line ruim<\/strong><\/h3>\n\n\n\n<p>Uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o on-line ruim significa que as pessoas veem uma marca de forma negativa. Isso, por sua vez, sugere que quando algu\u00e9m pesquisa a marca on-line, encontra informa\u00e7\u00f5es n\u00e3o confi\u00e1veis, imprecisas ou desatualizadas.<\/p>\n\n\n\n<p>Isso tamb\u00e9m significa que os clientes podem n\u00e3o confiar em sua marca e procurar em outro lugar o tipo de servi\u00e7os ou produtos que voc\u00ea oferece. Uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o ruim tamb\u00e9m pode resultar em menos clientes, menos vendas e um decl\u00ednio em sua reputa\u00e7\u00e3o geral. <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-comercial\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o comercial<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9414746&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9414746\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score-1140x331.png\" alt=\"Uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o ruim da marca do Twitter detectada pela ferramenta Brand24\" class=\"wp-image-171353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score-1140x331.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-bad-reputation-score.png 1153w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>Como medir a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?<\/strong><\/h2>\n\n\n\n<p>Usando <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de escuta social<\/a> \u00e9 a maneira mais eficaz de medir a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o de uma marca. Eles rastreiam e analisam mentions de uma marca ou indiv\u00edduo em m\u00eddias sociais, sites de not\u00edcias, boletins informativos, podcasts e outras fontes on-line.<\/p>\n\n\n\n<p>Essas ferramentas usam algoritmos para detectar se os mentions s\u00e3o positivos, negativos ou neutros. Essas informa\u00e7\u00f5es s\u00e3o usadas para gerar uma pontua\u00e7\u00e3o geral de reputa\u00e7\u00e3o e acompanhar como ela muda ao longo do tempo.<\/p>\n\n\n\n<p>Essas ferramentas permitem rastrear as pontua\u00e7\u00f5es de reputa\u00e7\u00e3o de marcas, t\u00f3picos, empresas, influenciadores e figuras p\u00fablicas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para verificar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<\/a> mede a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o com base em <strong>an\u00e1lise de sentimento e an\u00e1lise de alcance<\/strong>. A ferramenta opera em uma escala de -100 a 100, em que -100 \u00e9 extremamente ruim e 100 \u00e9 extremamente bom.<\/p>\n\n\n\n<p>Como isso funciona?<\/p>\n\n\n\n<p>Quando os mentions positivos superam os negativos, a pontua\u00e7\u00e3o aumenta. Entretanto, quando os mentions negativos superam os positivos, a pontua\u00e7\u00e3o cair\u00e1.&nbsp;<\/p>\n\n\n\n<p>D\u00ea uma olhada no exemplo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9414eb7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9414eb7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-poor-reputation-score.png\" alt=\"Uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o ruim da marca Netflix detectada pela ferramenta Brand24\" class=\"wp-image-171350\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-poor-reputation-score.png 1133w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-poor-reputation-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-poor-reputation-score-300x89.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-poor-reputation-score-248x73.png 248w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, nos \u00faltimos 30 dias, a Netflix registrou uma queda na pontua\u00e7\u00e3o de reputa\u00e7\u00e3o. Vamos descobrir o que aconteceu.<\/p>\n\n\n\n<p>No gr\u00e1fico, h\u00e1 um aumento de mentions negativos em 8 e 9 de janeiro. Selecionei esse per\u00edodo e observei o sentimento negativo na guia Resumo.<\/p>\n\n\n\n<p>Agradecimentos a <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-contexto\/#context-of-a-discussion\" target=\"_blank\" rel=\"noopener\" title=\"\">o contexto de uma discuss\u00e3o<\/a> descobri que a maioria dos coment\u00e1rios negativos est\u00e1 relacionada \u00e0 fam\u00edlia real.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab94153d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab94153d2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion-1140x385.png\" alt=\"O contexto de um recurso de discuss\u00e3o - Brand24\" class=\"wp-image-171352\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion-1140x385.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion-248x84.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-contex-of-discussion.png 1154w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em 8 de janeiro, o document\u00e1rio \"Harry e Megan\" estreou na Netflix. Parece que isso afetou gravemente a imagem da marca Netflix.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, gra\u00e7as a <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>Com o aplicativo, voc\u00ea pode detectar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o pessoal ou da marca e acompanhar suas altera\u00e7\u00f5es e causas.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Voc\u00ea pode <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" target=\"_blank\" rel=\"noopener\" title=\"Inscreva-se para um teste gratuito de 14 dias\">Inscreva-se para um teste gratuito de 14 dias<\/a> e verifique sua pontua\u00e7\u00e3o. Mas a observa\u00e7\u00e3o importante \u00e9 que essa m\u00e9trica est\u00e1 dispon\u00edvel para projetos com uma grande quantidade de dados. Portanto, se n\u00e3o conseguir encontrar a m\u00e9trica de pontua\u00e7\u00e3o de reputa\u00e7\u00e3o em seu projeto, entre em contato com a Equipe de Sucesso do Cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Por que voc\u00ea deve monitorar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?<\/strong><\/h2>\n\n\n\n<p>Monitorar sua reputa\u00e7\u00e3o on-line \u00e9 importante porque pode afetar significativamente seu sucesso pessoal ou comercial.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns dos principais motivos pelos quais vale a pena monitorar sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o na Internet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento da reputa\u00e7\u00e3o on-line - o monitoramento da pontua\u00e7\u00e3o da reputa\u00e7\u00e3o pode ajudar a identificar poss\u00edveis problemas ou feedback negativo que precisam ser resolvidos. Isso pode ajudar a evitar que pequenos problemas se transformem em uma crise maior e ajudar a marca a melhorar sua reputa\u00e7\u00e3o de forma proativa.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab941589e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab941589e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score.png\" alt=\"Como o monitoramento de m\u00eddia social pode ajudar a melhorar a reputa\u00e7\u00e3o on-line da sua marca? \" class=\"wp-image-171344\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-248x159.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vantagem competitiva - ao monitorar sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o, as marcas podem obter insights sobre como s\u00e3o percebidas em compara\u00e7\u00e3o com seus concorrentes. Al\u00e9m disso, elas podem usar essas informa\u00e7\u00f5es para aprimorar suas estrat\u00e9gias de marketing e comunica\u00e7\u00e3o.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-descobrir-insights-sobre-o-consumidor-usando-o-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Informa\u00e7\u00f5es sobre o consumidor<\/a> - O gerenciamento da reputa\u00e7\u00e3o on-line pode fornecer informa\u00e7\u00f5es valiosas sobre como os clientes percebem a marca e seus produtos ou servi\u00e7os. Ele pode ajudar a marca a tomar decis\u00f5es baseadas em dados que melhorem a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-a-fidelizacao-a-marca-aumentara-sua-receita\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Lealdade \u00e0 marca<\/a> - A reputa\u00e7\u00e3o on-line positiva de uma empresa pode aumentar a fidelidade \u00e0 marca, impulsionando as vendas e a receita.<\/li>\n\n\n\n<li>Decis\u00f5es comerciais - o \u00edndice de reputa\u00e7\u00e3o tamb\u00e9m pode ajudar a escolher parceiros para colabora\u00e7\u00f5es com uma imagem impec\u00e1vel.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Verificar:<a href=\"https:\/\/brand24.com\/blog\/pt\/melhor-software-de-gerenciamento-de-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> O melhor software de gerenciamento de reputa\u00e7\u00e3o on-line<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>11 dicas para aumentar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca<\/strong><\/h2>\n\n\n\n<p>Aqui est\u00e3o algumas dicas sobre como aumentar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01 Monitore sua presen\u00e7a on-line<\/h3>\n\n\n\n<p>O primeiro passo para melhorar sua reputa\u00e7\u00e3o on-line \u00e9 saber o que as pessoas dizem sobre sua marca. Use ferramentas como o Brand24 para acompanhar os mentions do nome da sua marca ou palavras-chave relacionadas \u00e0 sua empresa. Dessa forma, voc\u00ea pode responder rapidamente a qualquer coment\u00e1rio ou cr\u00edtica negativa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9415dbe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9415dbe\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"416\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng.png\" alt=\"Painel de controle da ferramenta de monitoramento de m\u00eddia - Brand24\" class=\"wp-image-171354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng.png 890w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-brand24-dashboardpng-248x116.png 248w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da ferramenta de monitoramento de m\u00eddia - Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para verificar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">02 Responder ao feedback do cliente<\/h3>\n\n\n\n<p>Responder ao feedback do cliente \u00e9 importante, seja ele positivo ou negativo. Isso mostra que voc\u00ea se preocupa com seus clientes e est\u00e1 disposto a ouvir suas preocupa\u00e7\u00f5es. Responder \u00e0s avalia\u00e7\u00f5es e aos coment\u00e1rios negativos em tempo h\u00e1bil, com um pedido de desculpas ou uma solu\u00e7\u00e3o, pode transformar o negativo em positivo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab941647b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab941647b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-twitter-mentions.png\" alt=\"Twitter mention - Brand24\" class=\"wp-image-171369\" style=\"width:753px;height:917px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-twitter-mentions.png 502w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-twitter-mentions-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-twitter-mentions-300x365.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-twitter-mentions-131x159.png 131w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">03 Incentive os clientes satisfeitos a deixar coment\u00e1rios<\/h3>\n\n\n\n<p>Pe\u00e7a aos clientes satisfeitos que deixem coment\u00e1rios on-line em sites como o Yelp e o Google, <a href=\"https:\/\/www.capterra.com\/p\/149054\/Brand24\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Capterra<\/a>, <a href=\"https:\/\/www.g2.com\/products\/brand24\/reviews\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">G2<\/a>ou TripAdvisor. As avalia\u00e7\u00f5es positivas podem ajudar a aumentar a reputa\u00e7\u00e3o de sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab94168a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab94168a9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"139\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-positive-review.png\" alt=\"Avalia\u00e7\u00e3o positiva postada por um cliente da Brand24 no G2\" class=\"wp-image-171366\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-positive-review.png 539w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-positive-review-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-positive-review-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-positive-review-248x64.png 248w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">04 Criar conte\u00fado de qualidade<\/h3>\n\n\n\n<p>A cria\u00e7\u00e3o e o compartilhamento de conte\u00fado valioso em seu site e em suas contas de m\u00eddia social podem melhorar sua reputa\u00e7\u00e3o on-line, demonstrando sua experi\u00eancia em sua \u00e1rea. Isso pode ser feito na forma de publica\u00e7\u00f5es em blogs, v\u00eddeos ou infogr\u00e1ficos. Compartilhe not\u00edcias e dicas do setor que ajudar\u00e3o seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">05 Aprimore o design e a funcionalidade do seu site<\/h3>\n\n\n\n<p>Um site bem projetado com uma interface amig\u00e1vel pode ajudar a melhorar sua reputa\u00e7\u00e3o on-line. Certifique-se de que seu website seja f\u00e1cil de navegar e tenha um design profissional. Certifique-se de que seu website seja compat\u00edvel com dispositivos m\u00f3veis e carregue rapidamente para garantir uma boa experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">06 Use a m\u00eddia social para se conectar com seu p\u00fablico<\/h3>\n\n\n\n<p>A m\u00eddia social \u00e9 uma \u00f3tima maneira de se conectar com seu p\u00fablico e melhorar sua reputa\u00e7\u00e3o on-line. Compartilhe atualiza\u00e7\u00f5es sobre seus produtos ou servi\u00e7os, publique conte\u00fado relevante e interaja com seus seguidores. Responda a coment\u00e1rios e mensagens e agrade\u00e7a aos seus seguidores pelo apoio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9416d4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9416d4e\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"356\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2.png\" alt=\"Exemplo de postagem envolvente na m\u00eddia social\" class=\"wp-image-171375\" style=\"width:564px;height:267px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2.png 752w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2-750x356.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2-300x142.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-engaging-social-media-post-2-248x117.png 248w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">07 Seja consistente<\/h3>\n\n\n\n<p>Tenha um tom e uma mensagem consistentes em todas as plataformas. Isso ajuda a estabelecer a confian\u00e7a e a criar uma imagem geral forte para sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">08 Seja transparente<\/h3>\n\n\n\n<p>Seja aberto e honesto sobre sua marca e suas pr\u00e1ticas. Isso mostrar\u00e1 que voc\u00ea n\u00e3o tem nada a esconder e \u00e9 digno de confian\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">09 Envolva seus funcion\u00e1rios ou o CEO<\/h3>\n\n\n\n<p>Incentive-os a serem embaixadores da marca e a criarem uma reputa\u00e7\u00e3o positiva on-line, promovendo a marca em suas redes pessoais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9417217&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9417217\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-social-media-post-1.png\" alt=\"Exemplo de publica\u00e7\u00e3o em m\u00eddia social\" class=\"wp-image-171378\" style=\"width:530px;height:477px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-social-media-post-1.png 706w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-social-media-post-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-social-media-post-1-300x270.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-social-media-post-1-177x159.png 177w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10 Investir em SEO (Search Engine Optimization)<\/h3>\n\n\n\n<p>Investir em SEO pode ajudar a melhorar sua reputa\u00e7\u00e3o on-line, facilitando a localiza\u00e7\u00e3o do seu site. Certifique-se de que seu site tenha palavras-chave e meta-tags relevantes para ajud\u00e1-lo a ter uma classifica\u00e7\u00e3o mais elevada nos resultados dos mecanismos de pesquisa. Uma melhor visibilidade geraria mais tr\u00e1fego e os converteria em clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 Oferecer um excelente atendimento ao cliente<\/h3>\n\n\n\n<p>Por fim, oferecer um excelente atendimento ao cliente \u00e9 a maneira mais importante de melhorar sua reputa\u00e7\u00e3o on-line. Certifique-se de que seus clientes estejam satisfeitos com suas compras e resolva quaisquer preocupa\u00e7\u00f5es que eles possam ter.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9417669&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9417669\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"121\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Online-reputation-score-positive-opinion-2.png\" alt=\"Feedback - Atendimento ao cliente Brand24\" class=\"wp-image-171373\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Online-reputation-score-positive-opinion-2.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Online-reputation-score-positive-opinion-2-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Online-reputation-score-positive-opinion-2-300x55.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Online-reputation-score-positive-opinion-2-248x46.png 248w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Melhorar a reputa\u00e7\u00e3o on-line de uma marca exige tempo e esfor\u00e7o. Entretanto, ao implementar essas dicas, sua marca pode come\u00e7ar a ver uma melhora na pontua\u00e7\u00e3o de sua reputa\u00e7\u00e3o on-line. O mais importante \u00e9 ser consistente e manter-se engajado com seus clientes.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para monitorar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"factors\"><strong>Fatores que podem afetar gravemente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line<\/strong><\/h2>\n\n\n\n<p>Muitos fatores podem afetar negativamente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca. Voc\u00ea precisa estar ciente deles para tomar medidas para <a href=\"https:\/\/brand24.com\/blog\/pt\/proteger-a-reputacao-on-line\/\" title=\"proteger sua reputa\u00e7\u00e3o\">proteger sua reputa\u00e7\u00e3o<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um dos principais fatores que podem afetar negativamente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca s\u00e3o as avalia\u00e7\u00f5es negativas dos clientes. Quando os clientes t\u00eam uma experi\u00eancia ruim com uma empresa, eles geralmente recorrem a sites de avalia\u00e7\u00e3o para expressar suas reclama\u00e7\u00f5es. As avalia\u00e7\u00f5es negativas podem prejudicar a pontua\u00e7\u00e3o de reputa\u00e7\u00e3o de uma boa empresa, pois podem desencorajar outros clientes em potencial.&nbsp;<\/li>\n\n\n\n<li>Outro fator que pode afetar negativamente a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca \u00e9 a cobertura negativa da imprensa devido a um recall de produto, processo judicial ou esc\u00e2ndalo. Voc\u00ea pode ver como os esc\u00e2ndalos de Kanye West afetaram a imagem on-line da Adidas no gr\u00e1fico abaixo:<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab9417d69&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab9417d69\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"319\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-analysis-1.png\" alt=\"Como os esc\u00e2ndalos de Kanye West afetaram a imagem on-line de Adida\" class=\"wp-image-171357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-analysis-1.png 496w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-analysis-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-analysis-1-300x193.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-analysis-1-248x159.png 248w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As crises de m\u00eddia social tamb\u00e9m podem afetar gravemente as marcas. Essas crises podem ser causadas por v\u00e1rios problemas, como uma publica\u00e7\u00e3o de m\u00eddia social que se torna viral pelos motivos errados, um incidente de atendimento ao cliente capturado pela c\u00e2mera ou uma viola\u00e7\u00e3o de dados. Uma crise de m\u00eddia social pode rapidamente sair do controle, com publica\u00e7\u00f5es e coment\u00e1rios negativos inundando as plataformas de m\u00eddia social.&nbsp;<\/li>\n\n\n\n<li>Os ataques cibern\u00e9ticos tamb\u00e9m podem afetar negativamente a reputa\u00e7\u00e3o de uma marca. Esses ataques podem se apresentar de v\u00e1rias formas, como phishing, DDoS ou malware, e podem levar a uma viola\u00e7\u00e3o de dados, em que as informa\u00e7\u00f5es pessoais dos clientes s\u00e3o comprometidas. Isso pode levar a uma perda significativa da confian\u00e7a do cliente, o que prejudica a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o. Al\u00e9m disso, os hackers podem usar as plataformas on-line de uma marca para disseminar desinforma\u00e7\u00e3o ou propaganda.<\/li>\n\n\n\n<li>Um atendimento ao cliente ruim tamb\u00e9m pode prejudicar a reputa\u00e7\u00e3o de uma marca. Os clientes esperam um alto n\u00edvel de servi\u00e7o das marcas e, quando n\u00e3o o recebem, \u00e9 prov\u00e1vel que deixem cr\u00edticas e coment\u00e1rios negativos.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta Brand24 para monitorar a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Cuidar da pontua\u00e7\u00e3o da reputa\u00e7\u00e3o on-line de uma marca \u00e9 algo imprescind\u00edvel hoje em dia. Para fazer isso, voc\u00ea precisa usar uma \u00f3tima ferramenta que lhe apresente dados precisos.<\/p>\n\n\n\n<p>Como \u00e9 calculada a pontua\u00e7\u00e3o da reputa\u00e7\u00e3o?<\/p>\n\n\n\n<p>Cada ferramenta tem seus pr\u00f3prios algoritmos. Por exemplo, a ferramenta Brand24 leva em conta <strong>an\u00e1lise de sentimento e an\u00e1lise de alcance<\/strong>.<\/p>\n\n\n\n<p>Como resultado, a ferramenta mede <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a> em um determinado per\u00edodo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab94184f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab94184f5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"223\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-high-reputation-score.png\" alt=\"Uma alta pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da marca Nike detectada pela ferramenta Brand24\" class=\"wp-image-171363\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-high-reputation-score.png 766w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-high-reputation-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-high-reputation-score-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/online-reputation-score-high-reputation-score-248x72.png 248w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Voc\u00ea tem uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o alta ou baixa? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=100\" title=\"Inicie uma avalia\u00e7\u00e3o gratuita para descobrir!&nbsp;\">Inicie uma avalia\u00e7\u00e3o gratuita para descobrir!&nbsp;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe qual \u00e9 a pontua\u00e7\u00e3o num\u00e9rica que reflete a reputa\u00e7\u00e3o on-line da sua marca? Verifique sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o! \u00c9 f\u00e1cil! <\/p>","protected":false},"author":74,"featured_media":156446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-156428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/156428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=156428"}],"version-history":[{"count":35,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/156428\/revisions"}],"predecessor-version":[{"id":171379,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/156428\/revisions\/171379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/156446"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=156428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=156428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=156428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}