{"id":156760,"date":"2026-10-26T11:00:00","date_gmt":"2026-10-26T10:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156760"},"modified":"2026-10-26T11:21:39","modified_gmt":"2026-10-26T10:21:39","slug":"melhores-ferramentas-de-monitoramento-de-pr","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/best-pr-monitoring-tools\/","title":{"rendered":"7 Best PR Media Monitoring Tools in 2026 [Reviewed &amp; Compared]"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e3o fiquei surpreso ao ler que, segundo a Cision, 60% dos profissionais de rela\u00e7\u00f5es p\u00fablicas afirmam que o cen\u00e1rio da m\u00eddia, em r\u00e1pida transforma\u00e7\u00e3o, \u00e9 seu maior desafio. Sinceramente, quem pode culp\u00e1-los? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre not\u00edcias de \u00faltima hora, o fluxo ininterrupta de conversas nas redes sociais e as crises ocasionais de rela\u00e7\u00f5es p\u00fablicas, acompanhar tudo isso pode parecer uma corrida que voc\u00ea nunca vai vencer. Mas, felizmente, a ferramenta certa pode lhe dar uma vantagem!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reuni 7 das melhores ferramentas de monitoramento de m\u00eddia para rela\u00e7\u00f5es p\u00fablicas, a fim de ajud\u00e1-lo a identificar poss\u00edveis crises e avaliar o impacto de suas campanhas. Vamos encontrar a op\u00e7\u00e3o ideal para voc\u00ea!<\/p>\n\n\n\n<h2 id=\"best-media-monitoring-tools-for-pr\" class=\"wp-block-heading\">As melhores ferramentas de monitoramento de m\u00eddia para rela\u00e7\u00f5es p\u00fablicas: resumo<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pre\u00e7o inicial                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Teste gratuito                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/brand24_logo-e1785152016604.png\" class=\"attachment-full size-full\" alt=\"Logotipo brand24\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de marca, an\u00e1lise de sentimento e desempenho de rela\u00e7\u00f5es p\u00fablicas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $199\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        14 dias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"21\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush--e1790660775174.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Semrush\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.semrush.com\/pr-toolkit\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Kit de Ferramentas de RP com IA da Semrush (anteriormente Prowly)                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Divulga\u00e7\u00e3o de rela\u00e7\u00f5es p\u00fablicas, cobertura da imprensa e rela\u00e7\u00f5es com a m\u00eddia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $279\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        7 dias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/meltwater_logo-e1789043903428.png\" class=\"attachment-full size-full\" alt=\"Logotipo meltwater\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.meltwater.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Meltwater                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de RP corporativa e cobertura global                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Or\u00e7amento personalizado                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Demonstra\u00e7\u00e3o dispon\u00edvel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/talkwalker_logo-e1787318985299.png\" class=\"attachment-full size-full\" alt=\"logotipo da talkwalker\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.talkwalker.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Lumen da Talkwalker                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Detec\u00e7\u00e3o de crises e monitoramento de reputa\u00e7\u00e3o                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Or\u00e7amento personalizado                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Demonstra\u00e7\u00e3o dispon\u00edvel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/buzzsumo_logo-e1793006063759.png\" class=\"attachment-full size-full\" alt=\"Logotipo do BuzzSumo\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BuzzSumo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Pesquisa de conte\u00fado, identifica\u00e7\u00e3o de jornalistas e cobertura de rela\u00e7\u00f5es p\u00fablicas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $299\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        7 dias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/mentionlytics_logo-e1787319018359.png\" class=\"attachment-full size-full\" alt=\"1TP33Logotipo da Tlytics\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.mentionlytics.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Mentionlytics                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de marca e escuta social com tecnologia de IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $58\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        14 dias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/05\/brandwatch_logo-e1784022036574.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Brandwatch\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brandwatch                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Intelig\u00eancia de consumo corporativa e an\u00e1lises de p\u00fablico-alvo                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Or\u00e7amento personalizado                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Demonstra\u00e7\u00e3o dispon\u00edvel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os pre\u00e7os refletem o faturamento anual. \u00daltima verifica\u00e7\u00e3o em 26 de outubro de 2026.<\/p>\n\n\n\n<h2 id=\"best-media-monitoring-tools-for-pr-reviews\" class=\"wp-block-heading\">As melhores ferramentas de monitoramento de m\u00eddia para rela\u00e7\u00f5es p\u00fablicas: an\u00e1lises e compara\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aquele cen\u00e1rio em transforma\u00e7\u00e3o da m\u00eddia de que falei anteriormente? Bem, a Cision\u2019s <em>Por dentro do PR 2026<\/em> O relat\u00f3rio tamb\u00e9m constatou que 40% dos profissionais de RP j\u00e1 utilizam monitoramento baseado em IA, enquanto quase um ter\u00e7o recorre a relat\u00f3rios gerados por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E eu entendo o porqu\u00ea. At\u00e9 mesmo os profissionais de rela\u00e7\u00f5es p\u00fablicas mais experientes podem precisar de um par de olhos a mais. Ou v\u00e1rios! Eles podem tirar parte do peso das suas responsabilidades, deixando voc\u00ea com mais tempo para as decis\u00f5es que exigem sua expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 exatamente isso que as ferramentas de monitoramento de RP s\u00e3o: um par de olhos a mais para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parece promissor, n\u00e3o \u00e9? Ent\u00e3o, vamos ver como eles podem te ajudar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fique por dentro da sua cobertura na m\u00eddia<\/strong>: Acompanhe de perto a m\u00eddia para ver quem fala sobre sua marca em sites de not\u00edcias e blogs. Provavelmente voc\u00ea vai encontrar publica\u00e7\u00f5es que sua equipe nem sabia que existiam!<\/li>\n\n\n\n<li><strong>Identifique precocemente poss\u00edveis crises de rela\u00e7\u00f5es p\u00fablicas<\/strong>: Configure alertas para picos incomuns nos mentions negativos a fim de identificar sinais de problemas iminentes.<\/li>\n\n\n\n<li><strong>Avalie os resultados das suas campanhas<\/strong>: Observe como as not\u00edcias e a opini\u00e3o p\u00fablica mudam logo ap\u00f3s o seu lan\u00e7amento e compare com tentativas anteriores.<\/li>\n\n\n\n<li><strong>Identificar novas oportunidades de rela\u00e7\u00f5es p\u00fablicas<\/strong>: Encontre jornalistas, criadores de conte\u00fado e ve\u00edculos de comunica\u00e7\u00e3o que j\u00e1 tenham interesse na sua marca ou no seu setor.<\/li>\n\n\n\n<li><strong>Aprenda com seus concorrentes<\/strong>: Veja quais mat\u00e9rias lhes rendem cobertura, compare seu share of voice e descubra temas para os quais sua marca poderia contribuir.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Agora vem a parte complicada: <strong>encontrar uma ferramenta que atenda \u00e0s suas necessidades<\/strong>. Vamos dar uma olhada mais de perto nos nossos 7 candidatos!<br><\/p>\n\n\n<style>.acf-research-methodology{border:1px solid #ff8c00;border-radius:1.25rem;padding:25px 20px;background-color:rgba(0,0,0,0)}@media(min-width: 768px){.acf-research-methodology{padding:35px 44px}}.acf-research-methodology__header{display:flex;align-items:center;gap:22px;margin-bottom:15px}.acf-research-methodology__icon{color:#ff8c00;display:flex;align-items:center;justify-content:center;flex-shrink:0}.acf-research-methodology__icon svg{width:21px;height:21px}.acf-research-methodology__heading{font-weight:700;font-size:18px;line-height:1.5;margin:0;display:block}.acf-research-methodology__content{color:#22272a;margin:0;line-height:1.75rem}.acf-research-methodology__content p{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.acf-research-methodology__content p{font-size:18px;line-height:30px}}<\/style><div class=\"acf-research-methodology\">\n\t<div class=\"acf-research-methodology__header\">\n\t\t<span class=\"acf-research-methodology__icon\" aria-hidden=\"true\">\n\t\t\t<svg width=\"21\" height=\"21\" viewbox=\"0 0 21 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.49485 2.49604C5.1818 2.49604 2.49604 5.1818 2.49604 8.49485C2.49604 11.8079 5.1818 14.4937 8.49485 14.4937C11.8079 14.4937 14.4937 11.8079 14.4937 8.49485C14.4937 5.1818 11.8079 2.49604 8.49485 2.49604ZM0 8.49485C0 3.80327 3.80327 0 8.49485 0C13.1864 0 16.9897 3.80327 16.9897 8.49485C16.9897 10.3905 16.3688 12.141 15.3193 13.5543L20.6345 18.8695C21.1218 19.3569 21.1218 20.1471 20.6345 20.6345C20.1471 21.1218 19.3569 21.1218 18.8695 20.6345L13.5543 15.3193C12.141 16.3688 10.3905 16.9897 8.49485 16.9897C3.80327 16.9897 0 13.1864 0 8.49485Z\" fill=\"#FF8C00\" \/>\n\t\t\t<\/svg>\n\n\t\t<\/span>\n\t\t<strong class=\"acf-research-methodology__heading\">Metodologia de pesquisa<\/strong>\n\t<\/div>\n\t\t\t<div class=\"acf-research-methodology__content\"><p><span style=\"font-weight: 400\">Priorizei os testes pr\u00e1ticos sempre que poss\u00edvel, analisando como essas ferramentas funcionam na pr\u00e1tica no trabalho cotidiano de rela\u00e7\u00f5es p\u00fablicas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Usei a Netflix como um campo de testes comum, configurando um projeto de monitoramento para a marca em cada ferramenta \u00e0 qual tive acesso.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aqui est\u00e1 o que levei em considera\u00e7\u00e3o ao comparar as ferramentas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Cobertura da m\u00eddia<\/b><span style=\"font-weight: 400\">: Que tipo de fontes a ferramenta monitora e se ela abrange tanto a m\u00eddia tradicional quanto as redes sociais <\/span><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Monitoramento e alertas<\/b><span style=\"font-weight: 400\">: Com que facilidade voc\u00ea pode acompanhar os mentions e receber alertas sobre poss\u00edveis crises.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>An\u00e1lise com IA<\/b><span style=\"font-weight: 400\">: A efic\u00e1cia com que a ferramenta analisa o sentimento, identifica tend\u00eancias e explica as mudan\u00e7as na cobertura.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Relat\u00f3rios de rela\u00e7\u00f5es p\u00fablicas<\/b><span style=\"font-weight: 400\">: Como voc\u00ea pode medir os resultados das campanhas, comparar o desempenho e criar relat\u00f3rios.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Facilidade de uso<\/b><span style=\"font-weight: 400\">: Qu\u00e3o simples \u00e9 configurar, navegar e trabalhar com a ferramenta.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Pre\u00e7os e valor<\/b><span style=\"font-weight: 400\">: Quais recursos voc\u00ea recebe por esse pre\u00e7o e se eles s\u00e3o adequados para a sua equipe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">No caso das ferramentas que n\u00e3o pude testar diretamente, baseei-me na documenta\u00e7\u00e3o oficial do produto e nos coment\u00e1rios de usu\u00e1rios reais em plataformas de avalia\u00e7\u00f5es como o G2 e o Capterra.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para acrescentar outra perspectiva, tamb\u00e9m utilizei o Brand24 para monitorar conversas online sobre todas as 7 ferramentas durante o mesmo per\u00edodo de 30 dias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Comparei a an\u00e1lise do sentimento, excluindo as men\u00e7\u00f5es neutras (mentions) das porcentagens de opini\u00f5es positivas e negativas, e, em seguida, analisei as conversas subjacentes para identificar elogios comuns e reclama\u00e7\u00f5es recorrentes.<\/span><\/p>\n<\/div>\n\t<\/div>\n\n\n\n<h3 id=\"brand24\" class=\"wp-block-heading\">01 Brand24<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon 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24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 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15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 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0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">359<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 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fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">255<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias<\/strong> \/ Teste gratuito<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $199 <\/strong>\/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bom, vou ser sincero: eu trabalho na Brand24.. E sim, vou colocar isso em primeiro lugar. Mas, mesmo depois de passar tanto tempo com a nossa ferramenta, ainda encontro novos motivos para ador\u00e1-la. Ent\u00e3o, ou\u00e7a o que tenho a dizer!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 \u00e9 uma ferramenta de monitoramento de rela\u00e7\u00f5es p\u00fablicas baseada em IA que rastreia e analisa men\u00e7\u00f5es \u00e0 marca mention nas redes sociais, sites de not\u00edcias, blogs, f\u00f3runs, podcasts, boletins informativos e outras fontes online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os profissionais de rela\u00e7\u00f5es p\u00fablicas, isso significa <strong>reunindo em um s\u00f3 lugar sua cobertura na m\u00eddia, a opini\u00e3o p\u00fablica e as conversas sobre a marca<\/strong>.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-linkedin svg{width:24px;height:24px}.acf-quote-square__author-position{font-size:12px;line-height:100%;max-width:95%}@media(min-width: 576px){.acf-quote-square__author-position{max-width:100%}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Gosto do Brand24 por sua interface clara e pela confiabilidade dos dados. Posso ver a precis\u00e3o com que os mentions s\u00e3o capturados e enviados \u00e0 ferramenta, de modo que fico com todos eles reunidos de forma pr\u00e1tica em um \u00fanico lugar. <\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/Jan-Suski-314x314.jpg 314w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Jan Suski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jan-suski\/\" target=\"_blank\"><svg width=\"21.1111\" height=\"21.1111\" viewbox=\"-0.5556 0 21.1111 21.1111\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista aut\u00f4nomo em conte\u00fado e divulga\u00e7\u00e3o<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Brand24?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu poderia ficar falando sem parar sobre todos os recursos, mas vou resumir: o Brand24 facilita muito a minha vida! \u00c9 intuitivo, me poupa muito tempo e me d\u00e1 uma vantagem inicial na an\u00e1lise de dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pegue o <strong>Detector de eventos<\/strong>, por exemplo. Ele pode identificar as raz\u00f5es exatas pelas quais seus mentions online aumentaram repentinamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando configurei pela primeira vez meu pr\u00f3prio projeto para monitorar a Netflix, percebi rapidamente um pico muito grande e incomum no gr\u00e1fico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta j\u00e1 havia sinalizado isso como algo estranho e observado que se tratava de uma pol\u00eamica envolvendo um participante da vers\u00e3o holandesa do <em>O amor \u00e9 cego<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbd625b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbd625b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"305\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions.jpg\" alt=\"O Detector de Eventos Brand24 destaca um pico nos mentions em 12 de outubro de 2026, causado pela pol\u00eamica em torno de uma participante do programa \u201cLove is Blind\u201d da Holanda.\" class=\"wp-image-185900\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions.jpg 1007w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions-300x91.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions-248x75.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Event-Detector-marking-a-spike-in-mentions-90x27.jpg 90w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Event Detector identificou um pico nas men\u00e7\u00f5es online sobre o mention e no alcance, associando-o a um coment\u00e1rio pol\u00eamico feito por um participante do programa \u201cLove is Blind\u201d.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para as equipes de rela\u00e7\u00f5es p\u00fablicas, \u00e9 importante identificar esse tipo de problema logo no in\u00edcio, pois isso d\u00e1 tempo para planejar uma resposta e evitar que uma situa\u00e7\u00e3o ruim piore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 por isso que o Brand24 ocupa uma posi\u00e7\u00e3o bem alta na minha lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detector de eventos<\/strong>: Identifica picos ou quedas incomuns nos valores de mentions e no alcance, com explica\u00e7\u00f5es geradas por IA sobre o que os causou.\u00a0<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\">An\u00e1lise de sentimento<\/a><\/strong>: Mostra como as pessoas reagem \u00e0 sua campanha, para que voc\u00ea possa distinguir a publicidade positiva da aten\u00e7\u00e3o que preferiria n\u00e3o receber.<\/li>\n\n\n\n<li><strong>An\u00e1lise de t\u00f3picos de IA<\/strong>: Agrupa as conversas por temas, ajudando voc\u00ea a entender quais mensagens t\u00eam mais repercuss\u00e3o e o que as pessoas est\u00e3o discutindo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbd6d0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbd6d0e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-1140x436.jpg\" alt=\"Painel Brand24 Mentions para a Netflix\" class=\"wp-image-185899\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-1140x436.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-300x115.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash-90x34.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dash.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do painel Brand24 para a Netflix.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla cobertura em fontes online, tanto nas redes sociais quanto fora delas<\/li>\n\n\n\n<li>An\u00e1lise de sentimento, temas e eventos com tecnologia de IA<\/li>\n\n\n\n<li>Alertas personaliz\u00e1veis e relat\u00f3rios de rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Pain\u00e9is intuitivos e filtragem avan\u00e7ada<\/li>\n\n\n\n<li>An\u00e1lise comparativa da concorr\u00eancia e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\">compartilhamento de voz<\/a> an\u00e1lise<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acesso limitado aos mentions hist\u00f3ricos<\/li>\n\n\n\n<li>N\u00e3o h\u00e1 banco de dados integrado de jornalistas nem distribui\u00e7\u00e3o de comunicados \u00e0 imprensa<\/li>\n\n\n\n<li>Cobertura limitada da m\u00eddia impressa e televisiva tradicional<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Dos 129 mentions n\u00e3o neutros, o Brand24 obteve <strong>87% positivo vs. 13% negativo<\/strong>. As pessoas elogiaram sua facilidade de configura\u00e7\u00e3o, ampla cobertura e recursos de IA, enquanto o pre\u00e7o e os limites do mention suscitaram algumas cr\u00edticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Equipes internas de rela\u00e7\u00f5es p\u00fablicas que precisam de uma ferramenta intuitiva e baseada em IA para monitorar a reputa\u00e7\u00e3o online, identificar crises em potencial com anteced\u00eancia e compreender o que est\u00e1 impulsionando as mudan\u00e7as na cobertura da marca.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 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ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe sua cobertura na m\u00eddia!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=84\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"semrush\" class=\"wp-block-heading\">02 Semrush AI PR Toolkit (anteriormente Prowly)<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 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class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">111 <\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"38 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 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4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 76%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 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14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>3.8\/5<\/strong><\/p>\n<p>Capterra (19 avalia\u00e7\u00f5es)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 dias<\/strong> <span style=\"font-weight: 400\">\/ Teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>De $279<\/strong> \/ M\u00eas*<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Semrush AI PR Toolkit, anteriormente conhecido como Prowly, \u00e9 uma plataforma de rela\u00e7\u00f5es p\u00fablicas que pode ajud\u00e1-lo a encontrar jornalistas relevantes, gerenciar campanhas de divulga\u00e7\u00e3o e acompanhar a cobertura que sua marca recebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\">monitoramento de m\u00eddia<\/a> Embora n\u00e3o seja o principal motivo pelo qual a Prowly \u00e9 conhecida, \u00e9 uma adi\u00e7\u00e3o valiosa ao seu conjunto de ferramentas de RP! Voc\u00ea pode acompanhar a cobertura da imprensa online, monitorar men\u00e7\u00f5es \u00e0 marca, analisar o sentimento e medir o alcance das campanhas, tudo isso sem sair da plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Semrush AI PR Toolkit?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PR Toolkit subiu na minha lista de prioridades antes mesmo de eu ter terminado de configurar meu projeto de monitoramento. Logo de cara, fiquei agradavelmente surpreso ao ver op\u00e7\u00f5es para <strong>rastreamento de backlinks em conjunto com a m\u00eddia mentions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando comecei a analisar os resultados com mais aten\u00e7\u00e3o, foi muito f\u00e1cil para mim distinguir as mat\u00e9rias que simplesmente mencionavam o nome Netflix daquelas que realmente continham um link para a p\u00e1gina principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que essa \u00e9 uma excelente novidade para as equipes de RP que trabalham em estreita colabora\u00e7\u00e3o com o SEO. Saber se uma mat\u00e9ria mention publicada em um grande ve\u00edculo de comunica\u00e7\u00e3o tamb\u00e9m gerou um backlink permite ter uma no\u00e7\u00e3o muito mais clara do desempenho do seu projeto.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbd8bda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbd8bda\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-1140x488.jpg\" alt=\"Configura\u00e7\u00e3o de consultas no Semrush AI PR Toolkit\" class=\"wp-image-185903\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-1140x488.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up-90x39.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Semrush-PR-Toolkit-set-up.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o do monitoramento de backlinks do Semrush AI PR Toolkit, com o site da Netflix adicionado para rastrear a marca mentions mencionada nos links.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento de m\u00eddia<\/strong>: Acompanha as men\u00e7\u00f5es online sobre o mentions e a cobertura da imprensa, incluindo a percep\u00e7\u00e3o do p\u00fablico e o alcance.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios de cobertura<\/strong>: Ajuda voc\u00ea a organizar as men\u00e7\u00f5es na m\u00eddia espont\u00e2nea (mentions) e a elaborar relat\u00f3rios sobre os resultados de suas campanhas de rela\u00e7\u00f5es p\u00fablicas.<\/li>\n\n\n\n<li><strong>Banco de dados de m\u00eddia<\/strong>: Oferece acesso a mais de 600.000 jornalistas, ajudando voc\u00ea a encontrar contatos para futuras a\u00e7\u00f5es de divulga\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>M\u00eddia citada pela IA<\/strong>: Identifica publica\u00e7\u00f5es frequentemente citadas por assistentes de IA, ajudando voc\u00ea a priorizar poss\u00edveis oportunidades na m\u00eddia.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbd9619&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbd9619\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"708\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1.png\" alt=\"\" class=\"wp-image-185906\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1-225x159.png 225w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/pr-tools-prowly-semrush-2-1-1-edited-1-90x64.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Semrush AI PR Toolkit, com op\u00e7\u00f5es para localizar contatos na m\u00eddia, criar propostas de RP e acompanhar as men\u00e7\u00f5es \u00e0 marca na m\u00eddia.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combina o monitoramento da imprensa, a identifica\u00e7\u00e3o de jornalistas e o gerenciamento de contatos<\/li>\n\n\n\n<li>Ajuda a acompanhar a cobertura obtida e a avaliar campanhas de rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Alertas da m\u00eddia e an\u00e1lise de opini\u00e3o<\/li>\n\n\n\n<li>Pesquisas e recomenda\u00e7\u00f5es jornal\u00edsticas com base em intelig\u00eancia artificial<\/li>\n\n\n\n<li>Relat\u00f3rios de cobertura para divulga\u00e7\u00e3o dos resultados de rela\u00e7\u00f5es p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As solu\u00e7\u00f5es de monitoramento de m\u00eddia n\u00e3o est\u00e3o dispon\u00edveis no plano Base, que \u00e9 o plano b\u00e1sico<\/li>\n\n\n\n<li>Menos adequado para uma ampla implementa\u00e7\u00e3o do social listening em v\u00e1rias plataformas<\/li>\n\n\n\n<li>Pre\u00e7os mais altos para funcionalidades avan\u00e7adas e usu\u00e1rios adicionais<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Dos 26 mentions n\u00e3o neutros, Prowly marcou <strong>96% positivo vs. 4% negativo<\/strong>. As pessoas gostaram do banco de dados de m\u00eddia e da abordagem integrada para monitoramento de m\u00eddia e distribui\u00e7\u00e3o de comunicados \u00e0 imprensa, o que a tornou uma op\u00e7\u00e3o popular entre equipes menores de rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Equipes de rela\u00e7\u00f5es p\u00fablicas que trabalham em estreita colabora\u00e7\u00e3o com o SEO e desejam gerenciar o contato com jornalistas, acompanhar a cobertura de m\u00eddia espont\u00e2nea e medir os backlinks gerados por suas campanhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Observa\u00e7\u00e3o sobre pre\u00e7os: O kit de ferramentas custa a partir de $149 por m\u00eas, mas seu plano Pro, que inclui monitoramento de m\u00eddia, custa a partir de $279 por m\u00eas com cobran\u00e7a anual.<\/p>\n\n\n\n<h3 id=\"meltwater\" class=\"wp-block-heading\">03 Meltwater<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"41 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 82%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.1\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">2.677 avalia\u00e7\u00f5es<\/span>)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"40 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 80%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.0\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">96<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Demonstra\u00e7\u00e3o<\/strong> dispon\u00edvel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Personalizado<\/strong> pre\u00e7os<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Meltwater \u00e9 uma ferramenta de rela\u00e7\u00f5es p\u00fablicas que ajuda a monitorar como as pessoas veem sua marca e a acompanhar o desempenho do seu trabalho tanto na m\u00eddia online quanto na offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mim, a maior vantagem dele \u00e9 a extens\u00e3o do territ\u00f3rio que ele consegue cobrir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das redes sociais, blogs e not\u00edcias online, o Meltwater monitora publica\u00e7\u00f5es impressas, TV, r\u00e1dio e podcasts. Assim, se sua marca aparecer no notici\u00e1rio da noite, voc\u00ea n\u00e3o precisa contar com a boa vontade de algu\u00e9m para te avisar sobre isso!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Meltwater?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que o Meltwater se destaca ainda mais quando se leva em conta tudo o que \u00e9 preciso acompanhar ao trabalhar com rela\u00e7\u00f5es p\u00fablicas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com v\u00e1rios clientes, campanhas e canais de m\u00eddia envolvidos, as coisas se complicam rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que eu gosto no Meltwater \u00e9 a forma como ele lida com essa variedade. Seus pain\u00e9is personaliz\u00e1veis permitem organizar a cobertura por cliente ou campanha, com filtros para refinar exatamente o que voc\u00ea precisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento de m\u00eddia<\/strong>: Acompanha a marca mentions em not\u00edcias online, redes sociais, publica\u00e7\u00f5es impressas, TV, r\u00e1dio e podcasts, incluindo fontes internacionais.<\/li>\n\n\n\n<li><strong>Alertas em tempo real<\/strong>: Avis\u00e1-lo sobre mentions importantes e atividades incomuns, dando a voc\u00ea a oportunidade de investigar poss\u00edveis problemas de reputa\u00e7\u00e3o antes que se agravem.<\/li>\n\n\n\n<li><strong>An\u00e1lise e Relat\u00f3rios de Rela\u00e7\u00f5es P\u00fablicas<\/strong>: Permite criar pain\u00e9is e relat\u00f3rios personaliz\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbdb35d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbdb35d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"753\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1.jpg\" alt=\"Painel de controle do Meltwater\" class=\"wp-image-180996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1-300x226.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1-211x159.jpg 211w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/meltwater-dashboard-1-1-90x68.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meltwater Painel de controle que exibe v\u00e1rios fluxos de m\u00eddias sociais e not\u00edcias mentions.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla cobertura na m\u00eddia digital e impressa<\/li>\n\n\n\n<li>Capacidade de monitorar publica\u00e7\u00f5es internacionais multil\u00edngues<\/li>\n\n\n\n<li>Relat\u00f3rios automatizados com an\u00e1lise baseada em IA<\/li>\n\n\n\n<li>Ferramentas desenvolvidas para divulga\u00e7\u00e3o de rela\u00e7\u00f5es p\u00fablicas e constru\u00e7\u00e3o de relacionamentos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 vers\u00e3o de teste gratuita para uso independente<\/li>\n\n\n\n<li>A configura\u00e7\u00e3o inicial e as op\u00e7\u00f5es avan\u00e7adas exigem um certo tempo de adapta\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Dos 129 mentions n\u00e3o neutros, o Meltwater recebeu <strong>85%<\/strong> <strong>positivo e 15% negativo<\/strong>, com elogios \u00e0 sua ampla cobertura na m\u00eddia, aos recursos de IA e \u00e0s reportagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Grandes ag\u00eancias de rela\u00e7\u00f5es p\u00fablicas que gerenciam diversos clientes e campanhas internacionais que exigem ampla cobertura na internet, na m\u00eddia impressa, na TV e no r\u00e1dio, al\u00e9m de relat\u00f3rios personaliz\u00e1veis.<\/p>\n\n\n\n<h3 id=\"talkwalker\" class=\"wp-block-heading\">04 Lumen, da Talkwalker<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n       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12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">137<\/span><span style=\"font-weight: 400\">\u00a0revis\u00f5es<\/span>)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 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                                     <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">24<\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Demonstra\u00e7\u00e3o<\/strong> dispon\u00edvel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Personalizado<\/strong> pre\u00e7os<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Lumen by Talkwalker \u00e9 uma plataforma de monitoramento de rela\u00e7\u00f5es p\u00fablicas, que agora faz parte da Hootsuite. Ela ajuda voc\u00ea a acompanhar as conversas sobre a marca, analisar a opini\u00e3o p\u00fablica e proteger sua reputa\u00e7\u00e3o na m\u00eddia online e tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E isso n\u00e3o se limita apenas \u00e0s men\u00e7\u00f5es escritas com a tag mention! O Talkwalker tamb\u00e9m consegue identificar o logotipo da sua marca em imagens e v\u00eddeos, mesmo quando ningu\u00e9m menciona a sua marca pelo nome com a tag mention. \u00c9 uma \u00f3tima maneira de identificar men\u00e7\u00f5es que, de outra forma, poderiam passar despercebidas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Lumen da Talkwalker?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma crise de rela\u00e7\u00f5es p\u00fablicas nem sempre come\u00e7a quando algu\u00e9m digita o nome da sua marca. \u00c0s vezes, \u00e9 uma foto ou um v\u00eddeo que exibe o seu logotipo que faz com que as pessoas comecem a comentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 a\u00ed que o Talkwalker vem ao resgate com um recurso que \u00e9 uma verdadeira joia: o monitoramento visual. Ele \u00e9 capaz de reconhecer logotipos de marcas em imagens e v\u00eddeos, algo que nenhuma outra ferramenta desta lista oferece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escuta Visual<\/strong>: Detecta logotipos em imagens e v\u00eddeos, para que voc\u00ea possa acompanhar suas men\u00e7\u00f5es a mention mesmo quando o nome da sua marca n\u00e3o for explicitamente mencionado como mention.<\/li>\n\n\n\n<li><strong>Mapa de viralidade<\/strong>: Mapeia como uma publica\u00e7\u00e3o se espalha na internet, para que voc\u00ea possa rastrear qualquer not\u00edcia ou postagem que tenha se tornado viral.<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es<\/strong>: Voc\u00ea pode perceber se o seu p\u00fablico est\u00e1 demonstrando raiva, medo, entusiasmo ou algum outro sentimento.<\/li>\n\n\n\n<li><strong>Grupos de conversa\u00e7\u00e3o<\/strong>: Agrupa as discuss\u00f5es em mapas visuais.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbdcf73&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbdcf73\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"514\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-1140x514.png\" alt=\"Painel de controle do Talkwalker\" class=\"wp-image-181001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-1140x514.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-1536x692.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-2048x923.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-248x112.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/talkwalker-dashboard-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Talkwalker mostrando as tend\u00eancias do mention ao longo do tempo e gr\u00e1ficos que detalham o sentimento, os pa\u00edses, os idiomas e os tipos de m\u00eddia.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla cobertura em fontes online, redes sociais, m\u00eddia impressa e televisiva<\/li>\n\n\n\n<li>Reconhecimento de logotipos e imagens com tecnologia de IA<\/li>\n\n\n\n<li>Alertas em tempo real sobre poss\u00edveis crises de rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>An\u00e1lise avan\u00e7ada de sentimentos e emo\u00e7\u00f5es<\/li>\n\n\n\n<li>Pain\u00e9is personaliz\u00e1veis e an\u00e1lise comparativa com a concorr\u00eancia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A configura\u00e7\u00e3o inicial e consultas complexas podem exigir treinamento adicional<\/li>\n\n\n\n<li>Os volumes de dados avan\u00e7ados e a cobertura hist\u00f3rica variam de acordo com o plano<\/li>\n\n\n\n<li>A defini\u00e7\u00e3o de pre\u00e7os personalizada pode tornar o servi\u00e7o caro para equipes de rela\u00e7\u00f5es p\u00fablicas menores<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Das 95 men\u00e7\u00f5es n\u00e3o neutras sobre o mention, a Talkwalker recebeu <strong>80%<\/strong> <strong>positivo e 20% negativo<\/strong>, com destaque para seu reconhecimento visual, an\u00e1lises e ampla cobertura de monitoramento. As cr\u00edticas foram limitadas, abordando principalmente os pre\u00e7os e d\u00favidas sobre certos recursos de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Marcas globais com identidades visuais fortes que precisam acompanhar como as hist\u00f3rias se espalham na internet e investigar amea\u00e7as \u00e0 reputa\u00e7\u00e3o que v\u00e3o al\u00e9m das men\u00e7\u00f5es baseadas em texto (mentions).<\/p>\n\n\n\n<h3 id=\"buzzsumo\" class=\"wp-block-heading\">05 BuzzSumo<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 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73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 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15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">107<\/span><span style=\"font-weight: 400\">\u00a0revis\u00f5es<\/span>)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">146<\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 dias<\/strong> \/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $299<\/strong> \/ M\u00eas*<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O BuzzSumo \u00e9, antes de tudo, uma ferramenta de pesquisa de conte\u00fado. Ele pode ajudar voc\u00ea a descobrir not\u00edcias em alta e acompanhar a cobertura online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o conte\u00fado seja seu ponto forte, o BuzzSumo tamb\u00e9m oferece muitas vantagens aos profissionais de rela\u00e7\u00f5es p\u00fablicas, como ajuda para encontrar jornalistas que cobrem temas relacionados \u00e0s suas marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o BuzzSumo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de iniciar qualquer campanha de rela\u00e7\u00f5es p\u00fablicas, quero saber quais das nossas publica\u00e7\u00f5es anteriores realmente chamaram a aten\u00e7\u00e3o, para que eu possa, espero, repetir esses resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi isso que me atraiu ao BuzzSumo. Seu Content Analyzer permite comparar artigos com base no engajamento nas redes sociais e nos backlinks, para que voc\u00ea possa ver quais mat\u00e9rias as pessoas acharam interessantes o suficiente para compartilhar ou citar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consigo me imaginar, ou qualquer profissional de rela\u00e7\u00f5es p\u00fablicas, usando isso antes de uma nova campanha! Para aprimorar a pr\u00f3xima proposta, analise as mat\u00e9rias que tiveram melhor desempenho e identifique quais \u00e2ngulos e ve\u00edculos de comunica\u00e7\u00e3o elas t\u00eam em comum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analisador de conte\u00fado<\/strong>: Mostra o n\u00edvel de engajamento e a quantidade de backlinks que os artigos recebem, para que voc\u00ea possa descobrir quais mat\u00e9rias est\u00e3o causando impacto<\/li>\n\n\n\n<li><strong>Relat\u00f3rios de cobertura<\/strong>: Indica as partes do artigo que mencionam sua marca, para que voc\u00ea possa verificar se ela \u00e9 citada logo no t\u00edtulo ou apenas de passagem.<\/li>\n\n\n\n<li><strong>Banco de dados de m\u00eddia<\/strong>: Identifica jornalistas que cobrem temas relacionados ao seu setor.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbdeafb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbdeafb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo-1140x734.png\" alt=\"\" class=\"wp-image-167630\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo-1140x734.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo-300x193.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo-248x159.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/pr_monitoring_tools_buzzsumo.png 1150w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descoberta de conte\u00fado e pesquisa de assuntos em alta<\/li>\n\n\n\n<li>Monitoramento de alertas relacionados a marcas, concorrentes e palavras-chave relevantes<\/li>\n\n\n\n<li>Dados sobre engajamento social e backlinks de artigos online<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de jornalistas com base em seus conte\u00fados publicados<\/li>\n\n\n\n<li>Relat\u00f3rios de cobertura com informa\u00e7\u00f5es sobre a veicula\u00e7\u00e3o de mat\u00e9rias<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cobertura limitada da m\u00eddia impressa e televisiva tradicional<\/li>\n\n\n\n<li>Menos adequado para o monitoramento aprofundado da reputa\u00e7\u00e3o e de crises<\/li>\n\n\n\n<li>O banco de dados de jornalistas e os relat\u00f3rios de cobertura exigem o plano de Rela\u00e7\u00f5es P\u00fablicas e Comunica\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Em 39 mentions n\u00e3o neutros, o BuzzSumo recebeu <strong>95%<\/strong> <strong>sentimento positivo e 5% negativo<\/strong>, com elogios \u00e0 sua capacidade de descoberta de conte\u00fado, ao acompanhamento do engajamento nas redes sociais e \u00e0 pesquisa de influenciadores. As cr\u00edticas se referiram aos pre\u00e7os e \u00e0s suas capacidades limitadas como plataforma completa de monitoramento de rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Equipes de rela\u00e7\u00f5es p\u00fablicas orientadas para o conte\u00fado que buscam propor mat\u00e9rias que os jornalistas queiram cobrir, identificar contatos relevantes na m\u00eddia e medir o engajamento gerado pela cobertura obtida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Observa\u00e7\u00e3o sobre pre\u00e7os: O BuzzSumo custa a partir de $199 por m\u00eas para o plano de Cria\u00e7\u00e3o de Conte\u00fado. Seu plano de Rela\u00e7\u00f5es P\u00fablicas e Comunica\u00e7\u00e3o, que inclui o banco de dados de jornalistas e relat\u00f3rios de cobertura, custa a partir de $299 por m\u00eas.<\/p>\n\n\n\n<h3 id=\"mentionlytics\" class=\"wp-block-heading\">06 Mentionlytics<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 98%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.9\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">115<\/span><span style=\"font-weight: 400\">\u00a0revis\u00f5es<\/span>)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">38<\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 dias<\/strong> \/ Teste gratuito<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>De $58<\/strong> \/ M\u00eas<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Em ess\u00eancia, o Mentionlytics abrange todos os aspectos essenciais do monitoramento de rela\u00e7\u00f5es p\u00fablicas: mention rastreamento, an\u00e1lise de sentimento, detec\u00e7\u00e3o de tend\u00eancias, monitoramento da concorr\u00eancia e relat\u00f3rios detalhados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas seu maior ponto forte est\u00e1 nos recursos baseados em IA! Entre eles est\u00e3o o Mention Clustering, que agrupa conversas por t\u00f3pico; o Mention Translate, que ajuda voc\u00ea a entender mentions em diferentes idiomas; e o Social Intelligence Advisor (SIA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi a Mentionlytics?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adoro quando uma ferramenta me ajuda a descobrir o que fazer com os dados que coletei. E o SIA Insights da Mentionlytics realmente cumpriu o que prometeu!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiquei impressionado com o quanto as recomenda\u00e7\u00f5es eram pr\u00e1ticas quando testei a ferramenta no meu projeto do Netflix. Ela me deu sugest\u00f5es sobre os melhores hor\u00e1rios para publicar e indicou quais discuss\u00f5es eu precisava acompanhar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ter esse tipo de orienta\u00e7\u00e3o ao seu alcance pode economizar muito tempo e evitar suposi\u00e7\u00f5es!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbe0600&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbe0600\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-1140x490.jpg\" alt=\"Painel da Mentionlytics SIA exibindo insights gerados por IA sobre os principais mentions nas redes sociais e os melhores dias para publicar\" class=\"wp-image-185902\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-1140x490.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA-90x39.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-SIA.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel da Mentionlytics SIA apresentando informa\u00e7\u00f5es sobre os principais mentions nas redes sociais e os melhores dias para publicar.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perspectivas da SIA<\/strong>: Analisa as conversas sobre a marca e sugere os pr\u00f3ximos passos, incluindo recomenda\u00e7\u00f5es de publica\u00e7\u00f5es e mentions que valem a pena conferir.<\/li>\n\n\n\n<li><strong>Os melhores Mentioners<\/strong>: Mostra quem est\u00e1 falando sobre sua marca em cada plataforma, juntamente com o tom das men\u00e7\u00f5es, para que voc\u00ea possa identificar poss\u00edveis colaboradores e encontrar cr\u00edticos influentes.<\/li>\n\n\n\n<li><strong>An\u00e1lise Avan\u00e7ada de Sentimento<\/strong>: Identifica emo\u00e7\u00f5es como alegria, raiva, tristeza e medo, indo al\u00e9m dos sentimentos padr\u00e3o positivos, negativos e neutros.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios prontos<\/strong>: Oferece quatro modelos, incluindo os relat\u00f3rios Top Mentions, Influencer e Share of Voice. N\u00e3o \u00e9 preciso criar cada relat\u00f3rio do zero!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbe0fe5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbe0fe5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"476\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-1140x476.jpg\" alt=\"Painel de controle do Mentionlytics\" class=\"wp-image-185901\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-1140x476.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-300x125.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-248x104.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard-90x38.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Mentionlytics-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Mentionlytics para a Netflix.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configura\u00e7\u00e3o f\u00e1cil para iniciantes, com informa\u00e7\u00f5es sobre o seu setor preenchidas automaticamente<\/li>\n\n\n\n<li>Recomenda\u00e7\u00f5es de IA que economizam tempo na an\u00e1lise manual<\/li>\n\n\n\n<li>Identifica vozes influentes e poss\u00edveis oportunidades de rela\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Modelos prontos para relat\u00f3rios<\/li>\n\n\n\n<li>Planos acess\u00edveis para equipes e ag\u00eancias de rela\u00e7\u00f5es p\u00fablicas de menor porte<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cobertura limitada na m\u00eddia impressa tradicional, na TV e no r\u00e1dio<\/li>\n\n\n\n<li>Pain\u00e9is de controle sobrecarregados que dificultam a leitura dos dados<\/li>\n\n\n\n<li>Os recursos avan\u00e7ados e os limites de monitoramento dependem do seu plano<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Dos apenas 3 mentions n\u00e3o neutros nos \u00faltimos 30 dias, a Mentionlytics obteve 100% de avalia\u00e7\u00e3o positiva. Os elogios se concentraram em seu <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> e recursos de visibilidade baseados em IA, mas a maior parte da cobertura foi neutra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Equipes de rela\u00e7\u00f5es p\u00fablicas menores, com or\u00e7amentos ou recursos anal\u00edticos limitados, que buscam uma implanta\u00e7\u00e3o r\u00e1pida, monitoramento acess\u00edvel e recomenda\u00e7\u00f5es pr\u00e1ticas para orientar seus pr\u00f3ximos passos.<\/p>\n\n\n\n<h3 id=\"brandwatch\" class=\"wp-block-heading\">07 Brandwatch<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (<span style=\"font-weight: 400\">730<\/span><span style=\"font-weight: 400\">\u00a0revis\u00f5es<\/span>)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"42 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 84%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.2\/5<\/strong><\/p>\n<p>Capterra (<span style=\"font-weight: 400\">255<\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Demonstra\u00e7\u00e3o<\/strong> dispon\u00edvel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Personalizado<\/strong> pre\u00e7os<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Brandwatch \u00e9 uma plataforma de intelig\u00eancia de consumo que oferece ferramentas para social listening, marketing de influ\u00eancia, rela\u00e7\u00f5es com a m\u00eddia e gest\u00e3o de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus recursos de monitoramento de crises s\u00e3o um grande ponto forte! Some a isso o acompanhamento da marca mention, a an\u00e1lise comparativa da concorr\u00eancia e um amplo banco de dados hist\u00f3ricos, e voc\u00ea ter\u00e1 um conjunto de ferramentas poderoso para equipes de rela\u00e7\u00f5es p\u00fablicas maiores e empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que escolhi o Brandwatch?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 se perguntou como as pessoas falavam sobre a sua marca h\u00e1 cinco ou dez anos? Com o Brandwatch, voc\u00ea pode realmente voltar no tempo e investigar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu arquivo de dados hist\u00f3ricos permite observar como a opini\u00e3o p\u00fablica tem mudado ao longo do tempo e acompanhar as repercuss\u00f5es de altera\u00e7\u00f5es nos pre\u00e7os ou de controv\u00e9rsias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que isso torna o Brandwatch uma \u00f3tima op\u00e7\u00e3o para equipes de rela\u00e7\u00f5es p\u00fablicas que trabalham com estrat\u00e9gias de reputa\u00e7\u00e3o de longo prazo, especialmente quando precisam entender como as conversas atuais se comparam ao que aconteceu anos atr\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de dados hist\u00f3ricos<\/strong>: D\u00e1 acesso a um extenso arquivo de conversas online que remonta a 2008. Com esse tipo de dado, voc\u00ea pode comparar as rea\u00e7\u00f5es do p\u00fablico a campanhas, an\u00fancios ou quest\u00f5es de reputa\u00e7\u00e3o do passado!<\/li>\n\n\n\n<li><strong>Classificadores personalizados<\/strong>: Permite que voc\u00ea crie suas pr\u00f3prias categorias para analisar os mentions. Por exemplo, voc\u00ea poderia separar as conversas sobre pre\u00e7os daquelas sobre a experi\u00eancia do cliente.<\/li>\n\n\n\n<li><strong>Insights sobre o p\u00fablico<\/strong>: Analisa os dados demogr\u00e1ficos, os interesses e os padr\u00f5es de conversa do p\u00fablico dispon\u00edvel para ajudar voc\u00ea a entender quem est\u00e1 falando sobre sua marca e o que \u00e9 importante para essas pessoas.<\/li>\n\n\n\n<li><strong>IA da Iris<\/strong>: Resume conversas, explica atividades incomuns e ajuda voc\u00ea a identificar insights em grandes conjuntos de dados. Um atalho muito \u00fatil quando voc\u00ea est\u00e1 pesquisando anos de cobertura da marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae972bbe2bc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae972bbe2bc5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1.png\" alt=\"Painel de controle do Brandwatch\" class=\"wp-image-180993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brandwatch-dashboard-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de an\u00e1lise de mercado da Brandwatch.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amplo acervo hist\u00f3rico para pesquisas de rela\u00e7\u00f5es p\u00fablicas de longo prazo<\/li>\n\n\n\n<li>Pesquisas flex\u00edveis e an\u00e1lises personaliz\u00e1veis<\/li>\n\n\n\n<li>Pesquisa e segmenta\u00e7\u00e3o avan\u00e7adas de p\u00fablico-alvo<\/li>\n\n\n\n<li>Pain\u00e9is detalhados para an\u00e1lise de reputa\u00e7\u00e3o e da concorr\u00eancia<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apresenta uma curva de aprendizado \u00edngreme<\/li>\n\n\n\n<li>Pode ser mais complexo do que as equipes menores de rela\u00e7\u00f5es p\u00fablicas precisam<\/li>\n\n\n\n<li>Alguns dados sobre o p\u00fablico e a plataforma s\u00e3o limitados pela disponibilidade das fontes<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e8f4ee\"><strong>An\u00e1lise de sentimento<\/strong> (via Brand24): Dos 193 coment\u00e1rios n\u00e3o neutros sobre mention nos \u00faltimos 30 dias, o Brandwatch registrou 96% positivos contra 4% negativos. As pessoas elogiaram suas an\u00e1lises avan\u00e7adas de social listening e corporativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melhor para<\/strong>: Equipes de rela\u00e7\u00f5es p\u00fablicas e gest\u00e3o de reputa\u00e7\u00e3o corporativas que realizam pesquisas de longo prazo sobre a percep\u00e7\u00e3o do p\u00fablico, utilizando dados hist\u00f3ricos e an\u00e1lises avan\u00e7adas do p\u00fablico-alvo para orientar suas estrat\u00e9gias.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Fique de olho na sua reputa\u00e7\u00e3o!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=84\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to\" class=\"wp-block-heading\">Como fazer um monitoramento de m\u00eddia de RP de forma eficaz?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 falei sobre todas as ferramentas, vamos falar sobre como coloc\u00e1-las em pr\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja qual for a plataforma de monitoramento de RP que voc\u00ea escolher, o objetivo \u00e9 basicamente o mesmo: voc\u00ea quer saber o que as pessoas est\u00e3o dizendo sobre sua marca e o que isso significa para sua reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas quatro etapas v\u00e3o ajudar voc\u00ea a chegar l\u00e1.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Acompanhe os mentions para entender sua presen\u00e7a na m\u00eddia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o d\u00e1 para gerenciar a reputa\u00e7\u00e3o da sua marca se voc\u00ea n\u00e3o souber onde as pessoas est\u00e3o falando sobre ela nem o que est\u00e3o dizendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que voc\u00ea deve come\u00e7ar por <strong>acompanhar o nome da sua marca, seus produtos, suas campanhas e os concorrentes relevantes<\/strong> em sites de not\u00edcias, plataformas de redes sociais, blogs e outras fontes.<\/p>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Analisar o sentimento para identificar riscos \u00e0 reputa\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um aumento repentino na cobertura da m\u00eddia n\u00e3o significa necessariamente que sua campanha de rela\u00e7\u00f5es p\u00fablicas esteja indo bem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se os mentions negativos estiverem aumentando mais rapidamente do que os positivos, talvez voc\u00ea esteja lidando com cr\u00edticas, em vez da publicidade que esperava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparar <strong>mentions positivos, negativos e neutros ao longo do tempo<\/strong>, especialmente em ocasi\u00f5es como lan\u00e7amentos de produtos, an\u00fancios e campanhas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o sentimento negativo aumentar repentinamente, verifique quais not\u00edcias e publica\u00e7\u00f5es s\u00e3o as respons\u00e1veis e se as cr\u00edticas est\u00e3o se espalhando para outros canais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Configurar <strong>alertas sobre atividades incomuns<\/strong>, e analise os mentions por tr\u00e1s de quaisquer mudan\u00e7as significativas.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Analise o que est\u00e1 impulsionando a conversa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece verificando quais publica\u00e7\u00f5es, plataformas sociais e pa\u00edses geram mais mentions. Se um canal inesperado continuar ganhando for\u00e7a (por exemplo, uma comunidade em ascens\u00e3o no TikTok), considere inclu\u00ed-lo em sua pr\u00f3xima campanha de rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, identifique os jornalistas e criadores que frequentemente mencionam sua marca. Eles podem ser contatos potenciais na m\u00eddia ou colaboradores. Fique de olho tamb\u00e9m nos cr\u00edticos influentes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, verifique quais eventos, campanhas ou reclama\u00e7\u00f5es est\u00e3o gerando sentimentos positivos e negativos. Se v\u00e1rios artigos negativos apontarem para o mesmo problema relacionado ao produto, informe essa tend\u00eancia \u00e0 equipe respons\u00e1vel.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Avalie os resultados de suas a\u00e7\u00f5es de RP para aprimorar as campanhas futuras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma campanha de rela\u00e7\u00f5es p\u00fablicas pode gerar uma grande quantidade de mentions sem atingir o p\u00fablico-alvo certo. \u00c9 por isso que os relat\u00f3rios da campanha devem levar em conta tanto a quantidade quanto a qualidade da sua cobertura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparar <strong>Volume, alcance, sentimento do mention e share of voice<\/strong> antes, durante e depois da sua campanha.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, verifique quais publica\u00e7\u00f5es divulgaram sua mat\u00e9ria, se elas inclu\u00edram suas principais mensagens e qual foi o n\u00edvel de engajamento gerado pela cobertura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se o lan\u00e7amento do seu produto gerou dezenas de mentions, mas muito pouca cobertura nas publica\u00e7\u00f5es do setor que voc\u00ea tinha como alvo, revise sua lista de ve\u00edculos de comunica\u00e7\u00e3o e seus \u00e2ngulos de abordagem antes da pr\u00f3xima campanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inclua essas conclus\u00f5es no seu relat\u00f3rio de rela\u00e7\u00f5es p\u00fablicas, juntamente com <strong>duas ou tr\u00eas recomenda\u00e7\u00f5es concretas para sua equipe<\/strong>.<\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclus\u00e3o: Qual das ferramentas de monitoramento de RP voc\u00ea deve escolher?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sete ferramentas, cada uma com in\u00fameros recursos impressionantes. Ent\u00e3o, qual delas voc\u00ea deve escolher?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, acho que n\u00e3o vai ser nenhuma surpresa se eu disser que <strong>A melhor ferramenta de monitoramento de RP depende das necessidades da sua equipe<\/strong> mais naquele momento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas ferramentas se destacam na identifica\u00e7\u00e3o de crises em potencial, enquanto outras facilitam o trabalho de assessoria de imprensa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ajudar voc\u00ea a tomar a decis\u00e3o final, voltei ao meu <strong>seis crit\u00e9rios de avalia\u00e7\u00e3o<\/strong> para destacar em que aspectos cada ferramenta se destaca e quem tiraria maior proveito dela.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Crit\u00e9rios de destaque                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Escolha se\u2026                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento e alertas, an\u00e1lise com IA, relat\u00f3rios de RP, facilidade de uso                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Voc\u00ea precisa identificar controv\u00e9rsias emergentes, entender o que est\u00e1 causando picos repentinos de aten\u00e7\u00e3o e mostrar \u00e0 sua equipe o desempenho das campanhas, tudo isso em uma \u00fanica plataforma f\u00e1cil de usar.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Kit de Ferramentas de RP com IA da Semrush (anteriormente Prowly)                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Relat\u00f3rios de rela\u00e7\u00f5es p\u00fablicas, cobertura da m\u00eddia, an\u00e1lises                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Suas equipes de RP e SEO trabalham em estreita colabora\u00e7\u00e3o, e voc\u00ea precisa mostrar \u00e0s partes interessadas como o contato com jornalistas se traduz em cobertura da imprensa e backlinks valiosos.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Meltwater                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Cobertura da m\u00eddia, reportagens de rela\u00e7\u00f5es p\u00fablicas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Voc\u00ea trabalha em uma ag\u00eancia que gerencia v\u00e1rios clientes em diferentes mercados e precisa reunir a cobertura online, impressa e de m\u00eddia televisiva em relat\u00f3rios abrangentes para os clientes.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Lumen da Talkwalker                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento e alertas, an\u00e1lises com IA, cobertura da m\u00eddia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Voc\u00ea \u00e9 respons\u00e1vel pelas rela\u00e7\u00f5es p\u00fablicas de uma marca com forte presen\u00e7a visual e precisa identificar crises em potencial desde o in\u00edcio e acompanhar como as not\u00edcias se espalham.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        BuzzSumo                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        An\u00e1lises, relat\u00f3rios de rela\u00e7\u00f5es p\u00fablicas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Seu maior desafio \u00e9 encontrar \u00e2ngulos que chamem a aten\u00e7\u00e3o dos jornalistas e provar que a cobertura que voc\u00ea conquistou realmente atraiu interesse.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Mentionlytics                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Pre\u00e7o e custo-benef\u00edcio, facilidade de uso, an\u00e1lises com IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Voc\u00ea tem uma equipe pequena de rela\u00e7\u00f5es p\u00fablicas, tempo limitado para an\u00e1lises manuais e deseja uma maneira acess\u00edvel de identificar conversas relevantes e decidir o que merece aten\u00e7\u00e3o.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Recursos de an\u00e1lise e IA, cobertura da m\u00eddia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Voc\u00ea \u00e9 respons\u00e1vel pela estrat\u00e9gia de reputa\u00e7\u00e3o de longo prazo e precisa pesquisar controv\u00e9rsias passadas, comparar as rea\u00e7\u00f5es do p\u00fablico ao longo do tempo e compreender os diferentes segmentos de p\u00fablico.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda est\u00e1 em d\u00favida entre algumas op\u00e7\u00f5es? Vamos comparar uma com a outra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand24 x Mentionlytics<\/strong>: Depois de testar os dois, diria que o Brand24 leva vantagem na an\u00e1lise de mudan\u00e7as repentinas na cobertura da m\u00eddia. O Mentionlytics \u00e9 mais econ\u00f4mico e oferece recomenda\u00e7\u00f5es confi\u00e1veis para tarefas do dia a dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meltwater x Lumen, da Talkwalker<\/strong>: Nenhuma das duas \u00e9 exatamente leve! Eu recomendaria o Meltwater para ag\u00eancias que lidam com v\u00e1rios clientes ao mesmo tempo. O Talkwalker, por outro lado, possui algumas ferramentas impressionantes para acompanhar como as not\u00edcias se espalham na internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kit de Ferramentas de RP com IA da Semrush x BuzzSumo<\/strong>: Se voc\u00ea passa a maior parte do tempo entrando em contato com jornalistas, a Semrush oferece uma estrutura mais abrangente para a abordagem e a produ\u00e7\u00e3o de mat\u00e9rias. Mas se voc\u00ea ainda est\u00e1 tentando descobrir o que propor e quais mat\u00e9rias chamam a aten\u00e7\u00e3o do p\u00fablico, o BuzzSumo leva vantagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E <strong>Brandwatch<\/strong>? \u00c9 um tipo diferente de investimento. Suas capacidades de pesquisa hist\u00f3rica s\u00e3o impressionantes, mas a complexidade e os pre\u00e7os personalizados podem ser dif\u00edceis de justificar para um monitoramento di\u00e1rio. Eu o reservaria para equipes com necessidades mais exigentes e de longo prazo em termos de pesquisa de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meu conselho \u00e9 simples. <strong>Comece pelo maior desafio de rela\u00e7\u00f5es p\u00fablicas da sua equipe<\/strong>. Pense em quais fontes voc\u00ea precisa monitorar, que tipo de alertas s\u00e3o necess\u00e1rios, o que seus relat\u00f3rios devem apresentar e quanto tempo e or\u00e7amento voc\u00ea pode investir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, se puder, <strong>teste as ferramentas com seu pr\u00f3prio projeto de monitoramento<\/strong>. Voc\u00ea vai perceber rapidamente qual deles \u00e9 o mais adequado \u00e0s suas necessidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque, no fim das contas, a melhor ferramenta de monitoramento de RP \u00e9 aquela que ajuda voc\u00ea a tomar decis\u00f5es melhores e mais r\u00e1pidas.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o PR Monitoring gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=84\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">O que \u00e9 monitoramento de RP?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O monitoramento de rela\u00e7\u00f5es p\u00fablicas consiste em acompanhar o que as pessoas dizem sobre nossa marca em sites de not\u00edcias e nas redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso ajuda as equipes de rela\u00e7\u00f5es p\u00fablicas a medir a cobertura da m\u00eddia, compreender a opini\u00e3o p\u00fablica, avaliar o desempenho das campanhas e identificar poss\u00edveis problemas de reputa\u00e7\u00e3o antes que se agravem.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">O que s\u00e3o ferramentas de monitoramento de m\u00eddia para rela\u00e7\u00f5es p\u00fablicas?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">As ferramentas de rela\u00e7\u00f5es p\u00fablicas e monitoramento de m\u00eddia s\u00e3o plataformas que rastreiam e analisam men\u00e7\u00f5es a marcas, pessoas ou temas em sites de not\u00edcias, redes sociais, blogs, podcasts e outras fontes de m\u00eddia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas ajudam os profissionais de rela\u00e7\u00f5es p\u00fablicas a identificar cobertura de m\u00eddia espont\u00e2nea, monitorar a opini\u00e3o p\u00fablica, identificar poss\u00edveis crises e avaliar o desempenho das campanhas. Algumas tamb\u00e9m oferecem bancos de dados de jornalistas, distribui\u00e7\u00e3o de comunicados \u00e0 imprensa, an\u00e1lise da concorr\u00eancia e relat\u00f3rios gerados por intelig\u00eancia artificial.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais m\u00e9tricas voc\u00ea deve acompanhar no monitoramento de rela\u00e7\u00f5es p\u00fablicas?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Comece analisando o volume mention, o alcance na m\u00eddia, o sentimento e o share of voice. Juntos, esses indicadores mostram o n\u00edvel de aten\u00e7\u00e3o que sua marca recebe, como as pessoas reagem e como sua visibilidade se compara \u00e0 dos concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os backlinks e o tr\u00e1fego de refer\u00eancia tamb\u00e9m s\u00e3o valiosos quando as iniciativas de RP e SEO se complementam.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Com que frequ\u00eancia voc\u00ea deve acompanhar o RP?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Verifique diariamente as men\u00e7\u00f5es mais importantes relacionadas \u00e0 sua marca mentions e a cobertura negativa, especialmente durante campanhas ativas ou per\u00edodos de maior exposi\u00e7\u00e3o na m\u00eddia. Alertas em tempo real podem ajudar voc\u00ea a identificar qualquer situa\u00e7\u00e3o urgente entre uma verifica\u00e7\u00e3o e outra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analise seus resultados semanalmente para identificar temas recorrentes e mudan\u00e7as no tom das men\u00e7\u00f5es. Em seguida, utilize relat\u00f3rios mensais para avaliar o desempenho da campanha e comparar sua cobertura com a dos concorrentes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais s\u00e3o as melhores ferramentas de monitoramento de rela\u00e7\u00f5es p\u00fablicas para ag\u00eancias?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O Meltwater, o Semrush AI PR Toolkit e o Brand24 s\u00e3o, todos, \u00f3timas op\u00e7\u00f5es, dependendo do tamanho e do foco da ag\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha o plano Meltwater se voc\u00ea gerencia v\u00e1rios clientes que precisam de cobertura da m\u00eddia internacional e relat\u00f3rios detalhados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Semrush AI PR Toolkit \u00e9 destinado \u00e0queles que se dedicam ao contato com jornalistas e \u00e0 avalia\u00e7\u00e3o dos resultados de suas campanhas na m\u00eddia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para ag\u00eancias especializadas em gest\u00e3o de reputa\u00e7\u00e3o online, a Brand24 oferece alertas personaliz\u00e1veis e an\u00e1lises baseadas em intelig\u00eancia artificial para ajudar a monitorar a cobertura dos clientes e identificar crises em potencial desde o in\u00edcio.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 com dificuldade para acompanhar sua cobertura na m\u00eddia? Conhe\u00e7a 7 das melhores ferramentas de monitoramento de RP, com testes pr\u00e1ticos, pre\u00e7os e compara\u00e7\u00f5es.<\/p>","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-156760","post","type-post","status-publish","format-standard","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Struggling to keep up with your media coverage? 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