{"id":157774,"date":"2023-04-06T13:33:48","date_gmt":"2023-04-06T11:33:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=157774"},"modified":"2026-04-13T10:29:11","modified_gmt":"2026-04-13T08:29:11","slug":"alertas-de-palavras-chave-brand24","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/keyword-alerts-brand24\/","title":{"rendered":"Como configurar alertas de palavras-chave no Brand24?"},"content":{"rendered":"<p>A configura\u00e7\u00e3o de alertas de palavras-chave permite que voc\u00ea entre rapidamente em conversas em tempo real, acompanhe os mentions da marca e mantenha-se atualizado em seu nicho de mercado. Veja como voc\u00ea pode definir alertas de palavras-chave no Brand24.<\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 perdeu uma conversa importante nas m\u00eddias sociais sobre seus produtos ou ignorou uma conversa proeminente? <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marca mention<\/a> em um site popular? Isso acontece, mas, felizmente, muitas ferramentas on-line \u00fateis o ajudar\u00e3o a monitorar palavras-chave direcionadas.<\/p>\n\n\n\n<p>A op\u00e7\u00e3o mais comum \u00e9 o Google Alerts porque \u00e9 gratuito e vem do Google. Infelizmente, a ferramenta carece de muitos recursos valiosos. Se voc\u00ea n\u00e3o tem um or\u00e7amento para ferramentas pagas, deve experimentar o Google Alerts. No entanto, se voc\u00ea tiver um or\u00e7amento, recomendo fortemente que experimente ferramentas pagas com alertas de palavras-chave, por exemplo, <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56289a0d6f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56289a0d6f0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba.png\" alt=\"Cita\u00e7\u00e3o sobre a ferramenta Brand24 com alerta de palavra-chave.\" class=\"wp-image-170082\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Case_Study_Wimba-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - ler <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/wimba\/\" target=\"_blank\" rel=\"noopener\" title=\"\">o estudo de caso<\/a>.<\/p>\n\n\n\n<p>Neste artigo, voc\u00ea aprender\u00e1 como usar o monitoramento de palavras-chave, quais s\u00e3o as melhores alternativas ao Google Alerts, como configurar alertas de palavras-chave no Brand24 e muito mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-keyword-alerts\">O que s\u00e3o alertas de palavras-chave?<\/h2>\n\n\n\n<p>Os alertas de palavras-chave s\u00e3o um recurso essencial que permite monitorar e acompanhar palavras-chave ou frases espec\u00edficas, fornecendo notifica\u00e7\u00f5es em tempo real quando elas s\u00e3o mentioned on-line. Esses alertas podem ser configurados em v\u00e1rias plataformas on-line, incluindo mecanismos de pesquisa e m\u00eddias sociais, permitindo que os profissionais de marketing fiquem \u00e0 frente da curva quando se trata de gerenciamento da reputa\u00e7\u00e3o da marca e <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise da concorr\u00eancia<\/a>.<\/p>\n\n\n\n<p>Seja para ficar de olho nos mentions da marca ou nas not\u00edcias relacionadas ao setor, a configura\u00e7\u00e3o de alertas de palavras-chave oferece uma solu\u00e7\u00e3o econ\u00f4mica para se manter informado e agir rapidamente. Com a capacidade de rastrear palavras-chave e frases relevantes, os especialistas em marketing digital podem analisar o sentimento do consumidor e manter-se atualizados com as \u00faltimas tend\u00eancias do setor, fornecendo insights valiosos para informar sua estrat\u00e9gia geral de marketing.<\/p>\n\n\n\n<p>Em geral, a implementa\u00e7\u00e3o de um sistema robusto de alerta de palavras-chave \u00e9 um componente essencial de qualquer estrat\u00e9gia eficaz de marketing digital, ajudando as empresas a se manterem competitivas e no topo das conversas relevantes on-line.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Configure alertas de palavras-chave no Brand24. Clique no bot\u00e3o para obter uma avalia\u00e7\u00e3o gratuita.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=87\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar teste<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-alerts-alternatives\">Alternativas ao Google Alerts<\/h2>\n\n\n\n<p>Como eu disse anteriormente no mention, <strong>Brand24<\/strong> \u00e9 uma excelente alternativa aos Alertas do Google! A principal vantagem de usar a ferramenta do Google \u00e9 que ela \u00e9 gratuita. Infelizmente, isso significa que ela n\u00e3o possui muitos recursos e fontes valiosos. As ferramentas pagas t\u00eam acesso a an\u00e1lises avan\u00e7adas e mais op\u00e7\u00f5es de personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se estiver procurando por outros <a href=\"https:\/\/brand24.com\/blog\/pt\/alternativas-ao-google-alerts\/\" title=\"\">Alternativas ao Google Alerts<\/a>Voc\u00ea tamb\u00e9m pode dar uma olhada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mention,<\/li>\n\n\n\n<li>Observa\u00e7\u00e3o da marca,<\/li>\n\n\n\n<li>Talkwater,<\/li>\n\n\n\n<li>Awario,<\/li>\n\n\n\n<li>e, \u00e9 claro, o Brand24,<\/li>\n\n\n\n<li>ou outro <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keyword-alerts-in-brand24\">Configura\u00e7\u00e3o de alertas de palavras-chave no Brand24<\/h2>\n\n\n\n<p>Em vez de procurar manualmente por novos conte\u00fados, use alertas de palavras-chave em <a href=\"https:\/\/brand24.com\/pt\/brand24-alternatives\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24 ou qualquer outra alternativa<\/a>. \u00c9 f\u00e1cil de configurar, traz muitos insights valiosos e agrega valores diferentes, como <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" title=\"\">an\u00e1lise de sentimentos<\/a>e funciona como m\u00e1gica.<\/p>\n\n\n\n<p>Veja o que voc\u00ea precisa fazer para come\u00e7ar a coletar dados de palavras-chave com o Brand24.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" title=\"\">Iniciar uma avalia\u00e7\u00e3o gratuita<\/a>. N\u00e3o queremos seu dinheiro imediatamente - voc\u00ea pode testar o Brand24 gratuitamente por 14 dias (sem necessidade de cart\u00e3o) e decidir se nossa ferramenta atende \u00e0s suas necessidades.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56289a0e654&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56289a0e654\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"762\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1140x762.png\" alt=\"Ferramenta de monitoramento de alertas de palavras-chave\" class=\"wp-image-168822\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1140x762.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-1536x1026.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring-238x159.png 238w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/keyword_alerts_monitoring.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ao registrar uma nova conta, precisamos apenas do seu e-mail comercial e senha para iniciar uma nova conta.<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Inicie um novo projeto. Para come\u00e7ar a monitorar as palavras-chave, basta digit\u00e1-las no campo que aparece. Voc\u00ea pode adicionar mais de uma de uma vez. Considere diferentes maneiras de escrever o nome de sua marca (ou a palavra-chave), adicione hashtags etc. Se o ingl\u00eas n\u00e3o for seu primeiro idioma, lembre-se da declina\u00e7\u00e3o. Sim, o Brand24 n\u00e3o se limita apenas a sites em ingl\u00eas. Voc\u00ea pode definir o idioma de origem preferencial na pr\u00f3xima etapa.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56289a0f0cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56289a0f0cb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"582\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1140x582.png\" alt=\"Alertas de palavras-chave: insira a marca, o concorrente ou a hashtag\" class=\"wp-image-168824\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1140x582.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-1536x784.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor-248x127.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keywords_Alerts_enter_brand_competitor_or_hashtag_to_monitor.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adicione as palavras-chave aqui.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Agora que seu projeto est\u00e1 pronto, a ferramenta come\u00e7ar\u00e1 a reunir novos resultados para a palavra-chave mentions. Pode levar alguns minutos para que o projeto seja carregado.<\/li>\n\n\n\n<li>Para configurar as notifica\u00e7\u00f5es, clique no \u00edcone de configura\u00e7\u00f5es ao lado do nome do projeto e v\u00e1 para o menu \"Notifica\u00e7\u00f5es\".<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56289a0fb2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56289a0fb2b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1140x526.png\" alt=\"Configurar alertas de palavras-chave no projeto Brand24\" class=\"wp-image-168821\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-2048x945.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/set_up_Keyword_Alerts_within_Brand24_project.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9 aqui que voc\u00ea pode configurar as notifica\u00e7\u00f5es de palavras-chave no projeto Brand24.<\/figcaption><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Depois de clicar em \"Add more notifications\" (Adicionar mais notifica\u00e7\u00f5es), voc\u00ea poder\u00e1 criar alertas de palavras-chave do Brand24. Adicione o endere\u00e7o de e-mail adequado, a frequ\u00eancia e os filtros (se desejar algum) e aguarde sua primeira notifica\u00e7\u00e3o! Os filtros incluem sentimento (positivo ou negativo), pontua\u00e7\u00e3o do influenciador, categoria de origem, dom\u00ednios e muito mais.<\/li>\n<\/ol>\n\n\n\n<p>Sim, \u00e9 muito f\u00e1cil!<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode receber relat\u00f3rios prontos diretamente em seu e-mail. Voc\u00ea pode configur\u00e1-los na guia \"Reports\" (Relat\u00f3rios) no menu de configura\u00e7\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56289a105d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56289a105d8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"637\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1140x637.png\" alt=\"Relat\u00f3rio de alertas de palavras-chave\" class=\"wp-image-168823\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1140x637.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-1536x858.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-2048x1144.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report-248x139.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/04\/Keyword_Alerts_report.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00f5es de relat\u00f3rio de Brand24 mentions.<\/figcaption><\/figure>\n\n\n\n<p>Na guia \"Reports\" (Relat\u00f3rios), voc\u00ea tamb\u00e9m pode configurar <a href=\"https:\/\/help.brand24.com\/en\/articles\/5353757-storm-alerts\" title=\"\">Alertas de tempestades<\/a>. \u00c9 um recurso \u00fatil que lhe enviar\u00e1 imediatamente uma notifica\u00e7\u00e3o sempre que houver um pico incomum de mentions.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Teste gratuito de 14 dias, sem necessidade de detalhes de cart\u00e3o de cr\u00e9dito. Clique no bot\u00e3o para experimentar o Brand24.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=87\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar teste<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benef\u00edcios do monitoramento de palavras-chave<\/h2>\n\n\n\n<p>Al\u00e9m do \u00f3bvio - saber onde e quando algu\u00e9m est\u00e1 falando sobre a sua marca ou os seus produtos on-line, h\u00e1 v\u00e1rios outros benef\u00edcios de usar alertas de palavras-chave e monitorar palavras espec\u00edficas. Para citar alguns:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An\u00e1lise da concorr\u00eancia<\/h3>\n\n\n\n<p>Voc\u00ea pode usar os Alertas do Google, o Brand24 ou qualquer outra ferramenta de monitoramento de m\u00eddia para alert\u00e1-lo sempre que seu concorrente for mentioned. Voc\u00ea pode rastrear sua concorr\u00eancia on-line e analisar suas atividades e movimentos. Dessa forma, sempre que surgir uma nova tend\u00eancia no setor e as empresas rivais aderirem a essa tend\u00eancia, voc\u00ea saber\u00e1 disso em pouco tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gerenciamento da reputa\u00e7\u00e3o<\/h3>\n\n\n\n<p>A configura\u00e7\u00e3o de alertas de palavras-chave com o nome de sua marca \u00e9 uma boa maneira de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\" title=\"\">gerenciamento de reputa\u00e7\u00e3o<\/a>. Novos alertas o avisar\u00e3o sobre cr\u00edticas em plataformas de m\u00eddia social ou f\u00f3runs de discuss\u00e3o. Ao receber uma notifica\u00e7\u00e3o por e-mail com a nova palavra-chave mentions, voc\u00ea poder\u00e1 agir rapidamente e responder com prontid\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing de influ\u00eancia<\/h3>\n\n\n\n<p>Entre os muitos benef\u00edcios dos alertas de palavras-chave no marketing digital, voc\u00ea pode us\u00e1-los para <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-marketing-de-influencia\/\" title=\"\">campanhas de influenciadores<\/a>. Por exemplo, se voc\u00ea estiver trabalhando em uma campanha de afiliados com um influenciador de m\u00eddia social, poder\u00e1 rastrear os mentions on-line desse influenciador em diferentes plataformas.<\/p>\n\n\n\n<p>Por outro lado, os influenciadores podem configurar alertas de palavras-chave relacionadas ao seu nicho para monitorar conversas que possam ser interessantes e ben\u00e9ficas para participar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cria\u00e7\u00e3o de conte\u00fado<\/h3>\n\n\n\n<p>Um profissional de marketing digital com dificuldades para ter ideias de conte\u00fado tamb\u00e9m pode se beneficiar dos alertas de palavras-chave. Em vez de usar os resultados de pesquisa do Google, ele pode receber alertas sobre palavras-chave espec\u00edficas e ver imediatamente o que \u00e9 tend\u00eancia em seu nicho. Em vez de navegar por in\u00fameros sites, voc\u00ea pode digitar as palavras-chave relevantes e monitorar conversas honestas em grupos sobre esse t\u00f3pico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informa\u00e7\u00f5es sobre o mercado<\/h3>\n\n\n\n<p>Voc\u00ea pode adicionar frases espec\u00edficas relacionadas ao seu nicho de mercado aos alertas de palavras-chave. Suponha que voc\u00ea n\u00e3o tenha tempo para navegar na m\u00eddia relacionada ao setor e ler in\u00fameros artigos que podem ou n\u00e3o incluir insights valiosos. Nesse caso, voc\u00ea pode usar uma ferramenta de notifica\u00e7\u00e3o para estudar apenas os artigos que cont\u00eam palavras-chave relevantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-time\">Qual \u00e9 o melhor momento para definir alertas de palavras-chave?<\/h2>\n\n\n\n<p>A \u00fanica resposta certa \u00e9: agora. O que o est\u00e1 impedindo? Se voc\u00ea est\u00e1 aqui, sabe quais palavras-chave deseja monitorar. Considerando todos os benef\u00edcios de usar alertas de palavras-chave, n\u00e3o h\u00e1 nenhum argumento real contra isso. Ent\u00e3o, por que voc\u00ea n\u00e3o usa a avalia\u00e7\u00e3o gratuita do Brand24 (ou, pelo menos, experimenta o Google Alerts) e cria um novo projeto para monitorar palavras espec\u00edficas?<\/p>\n\n\n\n<p>Se tiver algum problema com nossa ferramenta, n\u00e3o hesite em perguntar - teremos o maior prazer em ajud\u00e1-lo a atingir suas metas.<\/p>","protected":false},"excerpt":{"rendered":"<p>A configura\u00e7\u00e3o de alertas de palavras-chave permite que voc\u00ea entre rapidamente em conversas em tempo real, acompanhe os mentions da marca e mantenha-se atualizado em seu nicho de mercado. Veja como voc\u00ea pode definir alertas de palavras-chave no Brand24.<\/p>","protected":false},"author":77,"featured_media":160865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-157774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. Here&#039;s how you can set keyword alerts in Brand24.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Kuba Spiryn\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/pt\/keyword-alerts-brand24\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Set Up Keyword Alerts in Brand24 (Google Alerts Alternative) | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"Setting up keyword alerts lets you quickly jump into real-time conversations, track brand mentions, and stay up-to-date within your market niche. 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