{"id":157812,"date":"2024-01-12T11:40:09","date_gmt":"2024-01-12T10:40:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=157812"},"modified":"2026-03-05T11:59:05","modified_gmt":"2026-03-05T10:59:05","slug":"ferramentas-de-feedback-do-cliente","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/customer-feedback-tools\/","title":{"rendered":"As 18 melhores ferramentas de feedback do cliente para experimentar em 2025"},"content":{"rendered":"<p>Nosso objetivo \u00e9 garantir que os clientes fiquem satisfeitos com nossos produtos ou servi\u00e7os. Mas como saber o que os clientes querem ou precisam? \u00c9 a\u00ed que entra o feedback do cliente!<\/p>\n\n\n\n<p>\u00c9 importante ouvir os clientes e entender o que eles est\u00e3o dizendo. Isso o ajudar\u00e1 a aprimorar seus produtos ou servi\u00e7os e a criar uma base de clientes fi\u00e9is.<\/p>\n\n\n\n<p>Neste artigo, mostrarei a voc\u00ea as melhores ferramentas de feedback do cliente.<\/p>\n\n\n\n<p>Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">As melhores ferramentas de feedback do cliente:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" target=\"_blank\" rel=\"noopener\" title=\"Teste gratuito de 14 dias\">Teste gratuito de 14 dias<\/a>. <\/p>\n\n\n\n<p>Brand24 \u00e9 um <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a> ferramenta que re\u00fane os mentions dos clientes e detecta se s\u00e3o positivos, negativos ou neutros. Com a ajuda dessa ferramenta, voc\u00ea pode obter feedback dos clientes sem pesquisas ou widgets de feedback.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2e737&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2e737\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Brand24.jpeg\" alt=\"Brand24 - ferramenta de feedback do cliente que rastreia mentions on-line, analisa o sentimento e o contexto de uma discuss\u00e3o\" class=\"wp-image-174305\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Brand24.jpeg 710w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Brand24-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Brand24-300x160.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Brand24-248x132.jpeg 248w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore os mentions on-line e acompanhe o feedback dos clientes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Como ela funciona? A ferramenta coleta mentions p\u00fablicos de v\u00e1rias fontes, como plataformas de m\u00eddia social, not\u00edcias, blogs, f\u00f3runs, podcasts, boletins informativos e avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p>Tudo o que voc\u00ea precisa fazer \u00e9 escolher as palavras-chave a serem rastreadas e configurar o projeto de monitoramento. Em seguida, voc\u00ea ter\u00e1 acesso ao mentions.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/brand24.com\/blog\/pt\/\" title=\"Ferramenta Brand24\">Ferramenta Brand24<\/a> o ajudar\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marca do monitor mentions<\/strong>: Voc\u00ea acompanhar\u00e1 e monitorar\u00e1 os mentions da marca, do produto ou do servi\u00e7o em toda a Internet. Isso pode fornecer insights em tempo real sobre <strong>o que os clientes est\u00e3o dizendo<\/strong> sobre o neg\u00f3cio, o que pode informar as equipes de desenvolvimento de produtos e marketing.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2ed71&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2ed71\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"543\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentions-detected-by-Brand24.png\" alt=\"mentions positivos e negativos detectados pela ferramenta Brand24\" class=\"wp-image-174328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentions-detected-by-Brand24.png 993w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentions-detected-by-Brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentions-detected-by-Brand24-300x164.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentions-detected-by-Brand24-248x136.png 248w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifica\u00e7\u00e3o dos pontos problem\u00e1ticos do cliente<\/strong>: O Brand24 o ajudar\u00e1 a identificar os problemas e reclama\u00e7\u00f5es mais comuns dos clientes em rela\u00e7\u00e3o a uma empresa. Voc\u00ea pode us\u00e1-lo para melhorar o atendimento ao cliente, os produtos e os servi\u00e7os para atender \u00e0s necessidades e expectativas dos clientes.<\/li>\n<\/ul>\n\n\n\n<p>Gra\u00e7as ao recurso Topic Modeling, voc\u00ea pode detectar \u00e1reas que interessam ao seu p\u00fablico.<\/p>\n\n\n\n<p>Por exemplo, recentemente, Beyonc\u00e9 encerrou sua parceria com a Adidas. A ferramenta identificou esse fato e detectou o sentimento em torno dele:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2f05c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2f05c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"934\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature-1140x934.jpeg\" alt=\"O recurso Topic Modeling da ferramenta Brand24 detectou insights de clientes para a marca Adidas\" class=\"wp-image-174326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature-1140x934.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature-15x12.jpeg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature-300x246.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature-194x159.jpeg 194w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Topic-Modeling-feature.jpeg 1163w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de sentimento<\/strong>: A ferramenta avalia <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marca mentions<\/a>', como, por exemplo, se os clientes est\u00e3o expressando feedback positivo ou negativo. A an\u00e1lise de sentimento pode ajud\u00e1-lo a medir os n\u00edveis de satisfa\u00e7\u00e3o do cliente e a identificar \u00e1reas de melhoria.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2f2f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2f2f4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-analysis.jpeg\" alt=\"Gr\u00e1fico de an\u00e1lise de sentimento dentro do Brand24 - ferramenta de feedback do cliente\" class=\"wp-image-174304\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-analysis.jpeg 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-analysis-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-analysis-300x117.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-analysis-248x97.jpeg 248w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detectar o contexto de uma discuss\u00e3o: <\/strong>A ferramenta permite que voc\u00ea rastreie as palavras mais populares que aparecem nas conversas dos clientes. Com base nesses dados, voc\u00ea pode detectar quais t\u00f3picos s\u00e3o positivos, negativos ou neutros para sua marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2f5a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2f5a7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1106\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1.jpeg\" alt=\"Contexto de uma discuss\u00e3o detectada pela ferramenta Brand24\" class=\"wp-image-174631\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1.jpeg 1106w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1-640x410.jpeg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1-300x193.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-contex-of-discussion-1-248x159.jpeg 248w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A principal vantagem de usar um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"As 11 melhores ferramentas de escuta social para usar em 2023\">ferramenta de escuta social<\/a> para coletar feedback \u00e9 a confiabilidade dos dados. Como voc\u00ea n\u00e3o pede feedback pessoalmente, os clientes revelam suas opini\u00f5es verdadeiras.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore os mentions on-line e acompanhe o feedback dos clientes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\"Gra\u00e7as ao Brand24, pudemos ver quais sites mentioned os relat\u00f3rios e quais informa\u00e7\u00f5es eles consideraram mais relevantes. Tratamos isso como um<\/em><strong><em> forma de feedback<\/em><\/strong><em> - isso nos inspirou a escrever mais sobre t\u00f3picos que nossos leitores consideravam relevantes.<\/em><\/p>\n\n\n\n<p><em>Por exemplo, depois de perceber a popularidade de nossa an\u00e1lise sobre pre\u00e7os no Allegro e na Amazon na Pol\u00f4nia, decidimos preparar um relat\u00f3rio semelhante - uma compara\u00e7\u00e3o entre pre\u00e7os e concorr\u00eancia no Google Shopping e no Ceneo.\"<\/em><\/p>\n\n\n\n<p>Fragmento de um estudo de caso: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/how-does-dealavo-use-brand24-to-know-their-customers-and-readers-feedback\/\">Como a Dealavo usa o Brand24<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"survicate\">02 Sobrevivente<\/h3>\n\n\n\n<p>Teste gratuito de 10 dias. <\/p>\n\n\n\n<p><a href=\"https:\/\/survicate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Survicate\">Survicate<\/a> \u00e9 uma ferramenta de pesquisa robusta e simples de usar, ideal para coletar feedback cont\u00ednuo em v\u00e1rios canais, como e-mail, Web, no produto e aplicativos m\u00f3veis. Com a mais recente adi\u00e7\u00e3o de um criador de pesquisas com IA, esse software de pesquisa flex\u00edvel e totalmente personaliz\u00e1vel \u00e9 indispens\u00e1vel para qualquer empresa que queira coletar feedback de clientes sem esfor\u00e7o.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma ampla gama de integra\u00e7\u00f5es nativas com ferramentas de terceiros<\/li>\n\n\n\n<li>Criador intuitivo de pesquisas do tipo arrastar e soltar, sem necessidade de codifica\u00e7\u00e3o<\/li>\n\n\n\n<li>Mais de 400 modelos de pesquisa prontos para uso com pesquisa assistida por IA e recomenda\u00e7\u00f5es personalizadas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"woorise\">03 Woorise<\/h3>\n\n\n\n<p><a href=\"https:\/\/woorise.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Woorise<\/a> \u00e9 uma plataforma abrangente de gera\u00e7\u00e3o de leads e marketing que oferece uma variedade de campanhas interativas, como p\u00e1ginas de destino, formul\u00e1rios, pesquisas, question\u00e1rios e brindes virais, permitindo que voc\u00ea colete leads e envolva seu p\u00fablico.<\/p>\n\n\n\n<p>Um dos recursos de destaque do Woorise \u00e9 seu moderno construtor de formul\u00e1rios e p\u00e1ginas de destino, que vem com mais de 100 modelos interativos e mais de 40 campos, al\u00e9m de milhares de a\u00e7\u00f5es sociais para escolher.<\/p>\n\n\n\n<p>Com o recurso de l\u00f3gica condicional do Woorise, voc\u00ea pode criar formul\u00e1rios on-line inteligentes que se adaptam \u00e0s entradas dos usu\u00e1rios, coletando os dados necess\u00e1rios <a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"\">feedback do cliente<\/a> sem comprometer a experi\u00eancia do usu\u00e1rio.&nbsp;<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos de pesquisa<\/li>\n\n\n\n<li>Design de question\u00e1rio personaliz\u00e1vel<\/li>\n\n\n\n<li>Rastreamento de feedback em tempo real<\/li>\n\n\n\n<li>Pesquisas multil\u00edngues<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2fb2e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2fb2e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-woorise.webp\" alt=\"Woorise - plataforma de marketing que oferece uma variedade de campanhas interativas, como formul\u00e1rios, pesquisas, question\u00e1rios e brindes virais\" class=\"wp-image-174321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-woorise.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-woorise-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-woorise-300x169.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-woorise-248x139.webp 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveymonkey\">04 SurveyMonkey<\/h3>\n\n\n\n<p>As pesquisas com clientes s\u00e3o uma forma popular de obter feedback dos clientes. A SurveyMonkey \u00e9 uma das melhores ferramentas para fazer isso.<\/p>\n\n\n\n<p>A ferramenta permitir\u00e1 que voc\u00ea crie pesquisas personalizadas com uma variedade de tipos de perguntas, incluindo m\u00faltipla escolha, escalas de classifica\u00e7\u00e3o e perguntas abertas.<\/p>\n\n\n\n<p>Com a SurveyMonkey, \u00e9 poss\u00edvel alcan\u00e7ar um grande n\u00famero de clientes por email, m\u00eddia social ou incorporado em um site.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas multil\u00edngues<\/li>\n\n\n\n<li>Visualiza\u00e7\u00e3o de dados do mapa de cliques<\/li>\n\n\n\n<li>Testes com feedback personalizado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc2fe49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc2fe49\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently.webp\" alt=\"Retently - ferramenta para coletar e analisar o feedback dos clientes\" class=\"wp-image-174303\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently.webp 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-300x179.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-248x148.webp 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Lembre-se de que as pesquisas com clientes podem lhe dar um feedback impreciso. Isso pode acontecer se as perguntas da pesquisa forem tendenciosas ou se os clientes se sentirem pressionados a dar respostas socialmente aceit\u00e1veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hotjar\">05 Hotjar<\/h3>\n\n\n\n<p>O Hotjar \u00e9 uma \u00f3tima ferramenta para coletar feedback. Ele oferece v\u00e1rios recursos, como mapas de calor, grava\u00e7\u00f5es, pesquisas e enquetes para obter insights sobre o comportamento e as prefer\u00eancias dos clientes.<\/p>\n\n\n\n<p>Sem d\u00favida, o recurso mais importante e famoso do Hotjar \u00e9 o mapa de calor. Eles mostram onde os clientes clicam, rolam e interagem com um site. Portanto, \u00e9 uma \u00f3tima ferramenta para aprimorar o desenvolvimento de produtos.<\/p>\n\n\n\n<p>O Hotjar tamb\u00e9m fornece an\u00e1lises detalhadas para ajudar a identificar \u00e1reas de melhoria. Al\u00e9m disso, ele tem uma interface f\u00e1cil de usar e se integra a ferramentas populares, como o Google Analytics e o HubSpot.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapas de calor<\/li>\n\n\n\n<li>Grava\u00e7\u00f5es<\/li>\n\n\n\n<li>Pesquisas<\/li>\n\n\n\n<li>Entrevistas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc30174&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc30174\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"606\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-hotjar.webp\" alt=\"Hotjar - ferramenta de feedback do cliente com mapas de calor que mostram onde os clientes clicam, rolam e interagem \" class=\"wp-image-174314\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-hotjar.webp 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-hotjar-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-hotjar-300x202.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-hotjar-236x159.webp 236w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Como voc\u00ea obt\u00e9m feedback dos usu\u00e1rios e como esse feedback influencia o desenvolvimento do produto?&nbsp;<\/strong><\/p>\n\n\n\n<p><em>\"Temos v\u00e1rias fontes de feedback: a equipe de sucesso do cliente, entrevistas diretas e dados indiretos de v\u00e1rias ferramentas de monitoramento e an\u00e1lise. Combinamos essas tr\u00eas fontes e criamos hip\u00f3teses de neg\u00f3cios com base nelas, que est\u00e3o sendo verificadas por meio de v\u00e1rios testes posteriores. As que se revelaram as melhores est\u00e3o sendo adicionadas ao produto.\"<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Karol K\u0142aczy\u0144ski, propriet\u00e1rio do produto na Brand24<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de feedback do cliente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-forms\">06 Formul\u00e1rios Google<\/h3>\n\n\n\n<p>Uso gratuito.<\/p>\n\n\n\n<p>O Google Forms \u00e9 uma das ferramentas mais populares de feedback do cliente. \u00c9 uma \u00f3tima maneira de reunir <a href=\"https:\/\/brand24.com\/blog\/pt\/como-descobrir-insights-sobre-o-consumidor-usando-o-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"O que s\u00e3o Consumer Insights e como descobri-los? Exemplos e ferramentas\">percep\u00e7\u00f5es do cliente<\/a>. A ferramenta oferece uma s\u00e9rie de op\u00e7\u00f5es de personaliza\u00e7\u00e3o, facilitando a cria\u00e7\u00e3o e a implementa\u00e7\u00e3o de pesquisas rapidamente.<\/p>\n\n\n\n<p>Com o Google Forms, voc\u00ea pode criar pesquisas com v\u00e1rios tipos de perguntas, incluindo m\u00faltipla escolha, caixas de sele\u00e7\u00e3o, respostas simples e listas suspensas.<\/p>\n\n\n\n<p>Gra\u00e7as ao rastreamento em tempo real das respostas da pesquisa, voc\u00ea pode monitorar o feedback \u00e0 medida que ele chega. Al\u00e9m disso, \u00e9 poss\u00edvel compartilhar facilmente seus formul\u00e1rios por e-mail, m\u00eddia social ou incorporados em um site.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perguntas de pesquisa personaliz\u00e1veis<\/li>\n\n\n\n<li>Marca e personaliza\u00e7\u00e3o<\/li>\n\n\n\n<li>Rastreamento de respostas em tempo real<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com o Google Sheets<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc30690&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc30690\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-google-forms.png\" alt=\"Google Forms - ferramenta on-line gratuita para realizar pesquisas e coletar feedback dos clientes\" class=\"wp-image-174329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-google-forms.png 951w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-google-forms-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-google-forms-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-google-forms-248x122.png 248w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"asknicely\">07 AskNicely<\/h3>\n\n\n\n<p>O AskNicely \u00e9 um software interessante de feedback do cliente. A ferramenta \u00e9 especializada em <a href=\"https:\/\/brand24.com\/blog\/pt\/indice-de-promotores-liquidos-nps\/\" target=\"_blank\" rel=\"noopener\" title=\"O que \u00e9 NPS? Um guia para o Net Promoter Score\">Pontua\u00e7\u00e3o do Net Promoter<\/a> (NPS) que medem a fidelidade e a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>Com essa ferramenta, voc\u00ea pode enviar solicita\u00e7\u00f5es de feedback automatizadas aos clientes por e-mail ou SMS. Portanto, \u00e9 f\u00e1cil coletar feedback sem esfor\u00e7o manual. Ela tamb\u00e9m fornece dados e percep\u00e7\u00f5es de feedback em tempo real.<\/p>\n\n\n\n<p>A AskNicely se integra a outras ferramentas de envolvimento do cliente, como Salesforce, Slack e Hubspot.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas personaliz\u00e1veis<\/li>\n\n\n\n<li>Solicita\u00e7\u00f5es de feedback automatizadas<\/li>\n\n\n\n<li>Feedback em tempo real<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com outras plataformas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc309ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc309ae\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"372\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-asknicely.jpeg\" alt=\"AskNicely - plataforma de feedback do cliente especializada em pesquisas de Net Promoter Score (NPS)\" class=\"wp-image-174308\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-asknicely.jpeg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-asknicely-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-asknicely-300x149.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-asknicely-248x123.jpeg 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qualtrics\">08 Qualtrics<\/h3>\n\n\n\n<p>Qualtrics \u00e9 uma ferramenta de gerenciamento de experi\u00eancia e feedback do cliente para medir, analisar e compreender os clientes.<\/p>\n\n\n\n<p>A ferramenta coleta feedback de v\u00e1rios canais, incluindo web, e-mail, celular e m\u00eddia social. A grande vantagem do Qualtrics \u00e9 a an\u00e1lise e os relat\u00f3rios avan\u00e7ados.<\/p>\n\n\n\n<p>A ferramenta oferece um conjunto abrangente de recursos, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coleta de feedback do cliente em tempo real<\/li>\n\n\n\n<li>An\u00e1lise avan\u00e7ada<\/li>\n\n\n\n<li>Pesquisas e enquetes<\/li>\n\n\n\n<li>Relat\u00f3rios autom\u00e1ticos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc30cc0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc30cc0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Qualtrics.png\" alt=\"Qualtrics - software de feedback do cliente com an\u00e1lise avan\u00e7ada\" class=\"wp-image-174323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Qualtrics.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Qualtrics-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Qualtrics-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Qualtrics-248x143.png 248w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"typeform\">09 Typeform<\/h3>\n\n\n\n<p>O Typeform \u00e9 uma ferramenta de pesquisa de feedback do cliente. Com essa ferramenta, voc\u00ea pode criar formul\u00e1rios, pesquisas e question\u00e1rios interativos e bem projetados.<\/p>\n\n\n\n<p>O Typeform facilita a coleta de dados e a avalia\u00e7\u00e3o das experi\u00eancias dos clientes.<\/p>\n\n\n\n<p>Ele permitir\u00e1 que voc\u00ea crie formul\u00e1rios interativos com modelos de arrastar e soltar e personaliza\u00e7\u00f5es, incluindo elementos de \u00e1udio e v\u00eddeo, c\u00e1lculos, imagens e muito mais.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design de question\u00e1rio personaliz\u00e1vel<\/li>\n\n\n\n<li>Coleta de feedback multicanal<\/li>\n\n\n\n<li>Rastreamento de feedback em tempo real<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com outras plataformas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc30fe1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc30fe1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"349\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform.jpeg\" alt=\"Typeform - ferramenta on-line que o ajudar\u00e1 a criar pesquisas de feedback bem elaboradas \" class=\"wp-image-174312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform.jpeg 742w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform-640x300.jpeg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform-300x141.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-typeform-248x117.jpeg 248w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra o que os clientes est\u00e3o dizendo sobre sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retently\">10 Retamente<\/h3>\n\n\n\n<p>O Retently \u00e9 uma ferramenta de an\u00e1lise de experi\u00eancia e feedback do cliente projetada para ajud\u00e1-lo a entender e aprimorar a jornada do cliente.<\/p>\n\n\n\n<p>Essa ferramenta re\u00fane insights valiosos por meio de avalia\u00e7\u00f5es, pesquisas, NPS e classifica\u00e7\u00f5es CSAT. Em seguida, ajuda a analisar esses pontos de dados para identificar \u00e1reas de aprimoramento.<\/p>\n\n\n\n<p>O Retently oferece v\u00e1rios recursos, como pesquisas e avalia\u00e7\u00f5es automatizadas, an\u00e1lises avan\u00e7adas, insights e notifica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Retently pode ser integrado a outras ferramentas, como Salesforce, Google Sheets, Slack, etc.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de feedback<\/li>\n\n\n\n<li>Relat\u00f3rios personalizados<\/li>\n\n\n\n<li>Rastreamento de feedback em tempo real<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com outras plataformas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc31497&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc31497\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"434\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently.jpeg\" alt=\"Retently - ferramenta para coletar e analisar o feedback dos clientes\" class=\"wp-image-174306\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently.jpeg 746w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-300x175.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-retently-248x144.jpeg 248w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra o que os clientes est\u00e3o dizendo sobre sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"refiner\">11 Refinador<\/h3>\n\n\n\n<p>O Refiner \u00e9 uma ferramenta de pesquisa e feedback do cliente para Saas e desenvolvimento de produtos.<\/p>\n\n\n\n<p>O Refiner oferece v\u00e1rios m\u00e9todos de coleta de feedback, incluindo widgets de feedback no aplicativo, pesquisas por e-mail e formul\u00e1rios pop-up.<\/p>\n\n\n\n<p>Esses recursos permitem que voc\u00ea colete feedback do cliente em v\u00e1rios pontos de contato ao longo da jornada do cliente, inclusive enquanto ele estiver usando o produto.<\/p>\n\n\n\n<p>E o melhor \u00e9 que voc\u00ea pode incorporar os widgets de feedback do Refiner no produto. Assim, os clientes n\u00e3o precisam sair do produto para fornecer feedback.<\/p>\n\n\n\n<p>Al\u00e9m disso, a ferramenta permite segmentar os clientes com base em seus n\u00edveis de feedback e envolvimento.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelos de pesquisa<\/li>\n\n\n\n<li>Pesquisa no produto<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o de usu\u00e1rios<\/li>\n\n\n\n<li>Painel de relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc31996&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc31996\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"592\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-refiner.jpeg\" alt=\"Refiner - ferramenta de pesquisa e feedback do cliente para Saas e desenvolvimento de produtos\" class=\"wp-image-174313\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-refiner.jpeg 988w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-refiner-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-refiner-300x180.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-refiner-248x149.jpeg 248w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"usersnap\">12 Usersnap<\/h3>\n\n\n\n<p>O Usersnap \u00e9 uma ferramenta de rastreamento de bugs e feedback que ajuda as equipes a rastrear problemas de fluxo de trabalho, tarefas e solicita\u00e7\u00f5es de recursos.<\/p>\n\n\n\n<p>Os widgets de feedback no aplicativo do Usersnap permitem que voc\u00ea colete feedback do cliente diretamente no site ou no aplicativo da Web.<\/p>\n\n\n\n<p>O interessante \u00e9 que o Usersnap permite que os clientes fa\u00e7am uma captura de tela e uma grava\u00e7\u00e3o de tela do problema que est\u00e3o enfrentando e anotem-na com coment\u00e1rios ou feedback.<\/p>\n\n\n\n<p>Ele tamb\u00e9m fornece relat\u00f3rios detalhados sobre a atividade do usu\u00e1rio, ajudando as equipes a priorizar seus fluxos de trabalho e a resolver rapidamente os problemas dos clientes.<\/p>\n\n\n\n<p>Al\u00e9m disso, ele se integra a outras plataformas de gerenciamento de projetos, como Jira, Slack e Asana. Assim, as equipes podem gerenciar seus fluxos de trabalho com mais efici\u00eancia.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capturas de tela<\/li>\n\n\n\n<li>Pesquisas no aplicativo<\/li>\n\n\n\n<li>Controle de bugs<\/li>\n\n\n\n<li>valida\u00e7\u00e3o de recursos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc31f4d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc31f4d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap.jpeg\" alt=\"O Usersnap \u00e9 uma ferramenta de rastreamento de bugs e feedback que permite que os clientes fa\u00e7am uma captura de tela e uma grava\u00e7\u00e3o de tela \" class=\"wp-image-174310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap.jpeg 664w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap-640x410.jpeg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap-300x192.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Usersnap-248x159.jpeg 248w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inmoment\">13 InMoment<\/h3>\n\n\n\n<p>A InMoment \u00e9 uma plataforma de gerenciamento de feedback do cliente que permite medir e aprimorar a experi\u00eancia do cliente.<\/p>\n\n\n\n<p>A InMoment mede a satisfa\u00e7\u00e3o do cliente por meio de uma variedade de m\u00e9todos, incluindo pesquisas Net Promoter Score (NPS) e feedback no aplicativo.<\/p>\n\n\n\n<p>A ferramenta se integra a muitas outras ferramentas e plataformas, incluindo Zendesk, Salesforce e HubSpot. Portanto, \u00e9 f\u00e1cil incorporar o feedback do cliente aos fluxos de trabalho existentes.<\/p>\n\n\n\n<p>Caracter\u00edsticas do Keay:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas do Net Promoter Score (NPS)<\/li>\n\n\n\n<li>\u00cdndice de esfor\u00e7o do cliente<\/li>\n\n\n\n<li>Feedback no aplicativo<\/li>\n\n\n\n<li>An\u00e1lise da experi\u00eancia em tempo real<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc32369&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc32369\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"468\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment.jpeg\" alt=\"InMoment - ferramenta de feedback do cliente que mede a satisfa\u00e7\u00e3o e a experi\u00eancia do cliente\" class=\"wp-image-174315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment.jpeg 979w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment-300x143.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-inmoment-248x119.jpeg 248w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"usertesting\">14 UserTesting<\/h3>\n\n\n\n<p>A UserTesting \u00e9 uma plataforma de pesquisa e teste de usu\u00e1rios projetada para obter feedback dos clientes por meio de testes de usu\u00e1rios ao vivo, testes AB e pesquisas.<\/p>\n\n\n\n<p>Com o UserTesting, voc\u00ea pode observar e analisar como os usu\u00e1rios interagem com seu site, aplicativo ou produto em tempo real. A ferramenta identifica problemas de usabilidade. Assim, \u00e9 poss\u00edvel melhorar a experi\u00eancia do usu\u00e1rio e aumentar a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>Um dos principais recursos do UserTesting s\u00e3o as conversas em v\u00eddeo ao vivo, que permitem assistir e ouvir a intera\u00e7\u00e3o dos usu\u00e1rios com o site ou aplicativo. \u00c9 uma \u00f3tima maneira de obter feedback qualitativo sobre a experi\u00eancia do usu\u00e1rio, incluindo pontos problem\u00e1ticos, confus\u00e3o e \u00e1reas para melhoria.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mapeamento da jornada do cliente<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o de clientes<\/li>\n\n\n\n<li>Gerenciamento de feedback<\/li>\n\n\n\n<li>Pesquisas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc32687&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc32687\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-usertesting.png\" alt=\"UserTesting - ferramenta de feedback do cliente que permite melhorar a satisfa\u00e7\u00e3o do cliente por meio da realiza\u00e7\u00e3o de testes de usu\u00e1rio ao vivo, testes AB e pesquisas\" class=\"wp-image-174318\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-usertesting.png 994w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-usertesting-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-usertesting-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-usertesting-248x125.png 248w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zonkafeedback\">15 Zonka Feedback<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.zonkafeedback.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coment\u00e1rios da Zonka<\/a>&nbsp;\u00e9 uma poderosa ferramenta de feedback do cliente que permite coletar e distribuir pesquisas em v\u00e1rios canais. Voc\u00ea pode capturar feedback por meio do site, no produto\/aplicativo, e-mails, SMS, quiosques, links de pesquisa, c\u00f3digos QR e muito mais.<\/p>\n\n\n\n<p>Essa ferramenta de gerenciamento de feedback e experi\u00eancia permite medir e gerenciar o feedback por meio de diferentes m\u00e9tricas de experi\u00eancia do cliente, como CSAT, NPS e CES. Seus recursos avan\u00e7ados de relat\u00f3rios e an\u00e1lises permitem que as empresas tomem decis\u00f5es orientadas por dados.<\/p>\n\n\n\n<p>\u00c9 poss\u00edvel criar question\u00e1rios envolventes usando o construtor de question\u00e1rios WYSIWYG, adicionar personaliza\u00e7\u00f5es para rotular os question\u00e1rios, torn\u00e1-los inteligentes usando a l\u00f3gica de ignorar e ocultar question\u00e1rios e muito mais.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais de 100 modelos de pesquisa<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o completa e white-labeling<\/li>\n\n\n\n<li>An\u00e1lises detalhadas e relat\u00f3rios em tempo real<\/li>\n\n\n\n<li>Coleta de feedback multicanal<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc329a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc329a6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"357\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-zonka.webp\" alt=\"Ferramenta de feedback da zonka\" class=\"wp-image-174311\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-zonka.webp 512w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-zonka-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-zonka-300x209.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-zonka-228x159.webp 228w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medallia\">16 Medallia<\/h3>\n\n\n\n<p>A Medallia \u00e9 uma plataforma de gerenciamento da experi\u00eancia do cliente (CX) projetada para obter e analisar o feedback do cliente em v\u00e1rios pontos de contato. Usando tecnologia avan\u00e7ada de IA, a Medallia oferece insights em tempo real sobre os sentimentos e comportamentos dos clientes, ajudando voc\u00ea a responder de forma eficaz \u00e0s suas necessidades e prefer\u00eancias.&nbsp;<\/p>\n\n\n\n<p>A IA trabalha silenciosamente em segundo plano, analisando o feedback do cliente para identificar os principais padr\u00f5es e tend\u00eancias. Ela \u00e9 eficaz em revelar aspectos positivos e problemas potenciais da perspectiva do cliente.&nbsp;<\/p>\n\n\n\n<p>Como isso pode ser \u00fatil? Esses insights permitem que voc\u00ea ajuste suas estrat\u00e9gias de forma r\u00e1pida e eficiente. Al\u00e9m disso, o componente de IA n\u00e3o \u00e9 apenas reativo. A ferramenta fornece previs\u00f5es de tend\u00eancias futuras e prefer\u00eancias dos clientes. Em longo prazo, isso facilita a tomada de decis\u00f5es e ajuda a fornecer um servi\u00e7o mais adequado a cada cliente.<\/p>\n\n\n\n<p>Tudo isso faz com que a ferramenta seja uma \u00f3tima op\u00e7\u00e3o para as marcas que desejam obter uma compreens\u00e3o completa da experi\u00eancia do cliente em v\u00e1rios pontos de contato digitais.&nbsp;<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerenciamento de feedback<\/li>\n\n\n\n<li>An\u00e1lise em tempo real baseada em IA&nbsp;<\/li>\n\n\n\n<li>Pesquisas<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com outras plataformas&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc32cff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc32cff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-medallia.jpg\" alt=\"Painel de controle Medallia\" class=\"wp-image-174319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-medallia.jpg 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-medallia-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-medallia-300x175.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-medallia-248x145.jpg 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feedier\">17 Feedier<\/h3>\n\n\n\n<p>O Feedier \u00e9 uma ferramenta de feedback do cliente que usa v\u00e1rias experi\u00eancias e recompensas gamificadas. Ela transforma o processo de feedback em uma experi\u00eancia interativa e agrad\u00e1vel, levando a uma maior participa\u00e7\u00e3o do cliente e a respostas mais aut\u00eanticas.<\/p>\n\n\n\n<p>A plataforma oferece uma variedade de elementos interativos, como question\u00e1rios, enquetes e concursos, que tornam o fornecimento de feedback mais divertido e incentivam respostas atenciosas e detalhadas.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, os clientes s\u00e3o incentivados a participar por meio de recompensas, como c\u00f3digos de desconto, conte\u00fado exclusivo ou inscri\u00e7\u00f5es em concursos maiores. Tudo isso aumenta ainda mais as taxas de resposta e o envolvimento geral na coleta de feedback.<\/p>\n\n\n\n<p>O Feedier \u00e9 ideal para empresas que desejam se atualizar em rela\u00e7\u00e3o aos m\u00e9todos de feedback chatos e antiquados. Deseja experimentar algo diferente? Experimente-o para ter uma experi\u00eancia divertida e interativa. Voc\u00ea pode usar seus recursos personaliz\u00e1veis para criar formul\u00e1rios de feedback exclusivos que combinem com sua marca.&nbsp;<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sistema de recompensas para clientes<\/li>\n\n\n\n<li>Formul\u00e1rios de feedback envolventes<\/li>\n\n\n\n<li>Pesquisas personaliz\u00e1veis<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com outras plataformas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc3303d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc3303d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier.png\" alt=\"Painel de controle do Feedier\" class=\"wp-image-174324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier-300x192.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-feedier-248x159.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mopinion\">18 Mopinion<\/h3>\n\n\n\n<p>A Mopinion \u00e9 uma empresa digital <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de feedback<\/a> ferramenta destinada a melhorar a experi\u00eancia do usu\u00e1rio de sites e aplicativos m\u00f3veis. Ela se concentra na coleta e na an\u00e1lise do feedback do usu\u00e1rio em tempo real, fornecendo \u00e0s empresas insights para aprimorar seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p>O que diferencia a Mopinion \u00e9 sua capacidade de combinar o feedback do usu\u00e1rio com uma grande quantidade de dados do site. Isso inclui metadados como agente do usu\u00e1rio, tipo de dispositivo, resolu\u00e7\u00e3o de tela e muito mais. Ele pode at\u00e9 mesmo se integrar a vari\u00e1veis de Javascript, cookies ou dados armazenados no Google Tag Manager.&nbsp;<\/p>\n\n\n\n<p>Isso significa que voc\u00ea n\u00e3o est\u00e1 apenas vendo o feedback, mas tamb\u00e9m obtendo uma vis\u00e3o completa do contexto por tr\u00e1s dele. \u00c9 quase como ter uma vis\u00e3o de raio X da experi\u00eancia do usu\u00e1rio, o que ajuda a identificar e resolver rapidamente problemas espec\u00edficos.<\/p>\n\n\n\n<p>A Mopinion \u00e9 uma excelente op\u00e7\u00e3o para empresas que se concentram em aprimorar a experi\u00eancia do usu\u00e1rio. Ele fornece ferramentas especializadas para an\u00e1lises detalhadas e feedback pr\u00e1tico. Com seus insights, voc\u00ea pode refinar a funcionalidade e o design de sites ou produtos como aplicativos.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coleta de feedback em tempo real<\/li>\n\n\n\n<li>Formul\u00e1rios de feedback personaliz\u00e1veis<\/li>\n\n\n\n<li>Mapas de calor e grava\u00e7\u00f5es de tela<\/li>\n\n\n\n<li>Feedback enriquecido com metadados cruciais<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc3333b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc3333b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"312\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mopinion.png\" alt=\"Painel de controle do Mopinion\" class=\"wp-image-174322\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mopinion.png 650w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mopinion-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mopinion-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mopinion-248x119.png 248w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Quais ferramentas voc\u00ea usa para obter feedback dos clientes para aprimorar o desenvolvimento de produtos?<\/strong><\/p>\n\n\n\n<p><em>\"Em \"ferramentas\", entendo n\u00e3o apenas os meios t\u00e9cnicos ou o software, mas tamb\u00e9m v\u00e1rias t\u00e9cnicas que podemos usar. H\u00e1 dois tipos b\u00e1sicos de ferramentas que usamos: qualitativas e quantitativas.<\/em><\/p>\n\n\n\n<p><em>O primeiro grupo consiste em coisas como entrevistas diretas com nossos clientes, grava\u00e7\u00f5es de sess\u00f5es de usu\u00e1rios, pesquisas no aplicativo e feedback do cliente obtido por nossa Equipe de Sucesso do Cliente, que trabalha com nossos clientes diariamente. Isso nos d\u00e1 insights valiosos que s\u00e3o um ponto de partida para verifica\u00e7\u00f5es quantitativas que realizamos o tempo todo.<\/em><\/p>\n\n\n\n<p><em>Para isso, usamos ferramentas de an\u00e1lise, como Heap, Hotjar e muitas outras, que fornecem os dados que podemos usar posteriormente com ferramentas de visualiza\u00e7\u00e3o para verificar nossas hip\u00f3teses. Tamb\u00e9m \u00e9 importante simplesmente testar as solu\u00e7\u00f5es, mostrando-as ao vivo aos nossos usu\u00e1rios na forma de testes AB. Esse n\u00e3o \u00e9 um feedback direto e consciente, mas \u00e9 exatamente o que precisamos - quanto mais consciente o feedback, mais tendencioso ele pode ser.\"<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Karol K\u0142aczy\u0144ski, propriet\u00e1rio do produto na Brand24<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra o que os clientes est\u00e3o dizendo sobre sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por que voc\u00ea deve usar ferramentas de feedback do cliente?<\/h2>\n\n\n\n<p>As ferramentas facilitam a coleta, o gerenciamento e a an\u00e1lise do feedback dos clientes. Automatizar a coleta de dados tamb\u00e9m economiza tempo, dinheiro e esfor\u00e7o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc337a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc337a1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_.png\" alt=\"Depoimento positivo publicado no site do Brand24\" class=\"wp-image-170284\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-248x159.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - leia o <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/mailerlite\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estudo de caso<\/a>.<\/p>\n\n\n\n<p>Eles o ajudar\u00e3o a saber mais sobre seus clientes, a garantir que eles estejam satisfeitos e a decidir o que fazer em seguida.<\/p>\n\n\n\n<p>O que \u00e9 importante, <strong>as ferramentas podem realizar an\u00e1lises de sentimentos<\/strong>. Ele explicar\u00e1 como os clientes se sentem em rela\u00e7\u00e3o a seus produtos ou servi\u00e7os.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc33a23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc33a23\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"541\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer_feedback_tools-2.png\" alt=\"4 raz\u00f5es importantes pelas quais voc\u00ea deve usar ferramentas de feedback do cliente\" class=\"wp-image-170310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer_feedback_tools-2.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer_feedback_tools-2-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer_feedback_tools-2-300x271.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer_feedback_tools-2-176x159.png 176w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Aqui est\u00e3o alguns dos principais benef\u00edcios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com uma ferramenta de feedback do cliente, voc\u00ea coletar\u00e1 feedback de forma mais eficiente e em escala.<\/li>\n\n\n\n<li>As ferramentas o ajudar\u00e3o a se manter organizado, pois todos os coment\u00e1rios e problemas dos clientes s\u00e3o reunidos em um s\u00f3 lugar.<\/li>\n\n\n\n<li>As ferramentas de feedback do cliente geralmente v\u00eam com recursos integrados de an\u00e1lise e relat\u00f3rios. Assim, ser\u00e1 muito mais f\u00e1cil para voc\u00ea tomar decis\u00f5es baseadas em dados.<\/li>\n\n\n\n<li>O uso de software de feedback do cliente \u00e9 especialmente importante para SaaS e desenvolvimento de produtos. O feedback pode informar a equipe de desenvolvimento sobre os recursos que os clientes precisam. Na verdade, \u00e9 assim que desenvolvemos <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/\">Brand24<\/a>.<\/li>\n\n\n\n<li>Em geral, as ferramentas de feedback podem ter um grande impacto na melhoria da satisfa\u00e7\u00e3o do cliente.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra o que os clientes est\u00e3o dizendo sobre sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como usar o software de feedback do cliente?<\/h2>\n\n\n\n<p>Aqui est\u00e3o quatro dicas sobre como voc\u00ea pode usar efetivamente as ferramentas de feedback do cliente para obter insights valiosos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organizar os dados<\/h3>\n\n\n\n<p>Comece categorizando o feedback em temas, como qualidade do produto, atendimento ao cliente ou pre\u00e7o. Isso o ajudar\u00e1 a identificar tend\u00eancias e padr\u00f5es com mais facilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Realizar an\u00e1lise de sentimentos<\/h3>\n\n\n\n<p>Analisar os dados de feedback para determinar como os clientes se sentem em rela\u00e7\u00e3o aos nossos produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>As melhores ferramentas de feedback do cliente usam t\u00e9cnicas de processamento de linguagem natural para avaliar se o feedback \u00e9 positivo, negativo ou neutro. Essa an\u00e1lise mostra o grau de satisfa\u00e7\u00e3o dos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Detectar percep\u00e7\u00f5es<\/h3>\n\n\n\n<p>A extra\u00e7\u00e3o de insights dos dados de feedback do cliente \u00e9 uma etapa crucial do processo de an\u00e1lise.&nbsp;<\/p>\n\n\n\n<p>Isso inclui a identifica\u00e7\u00e3o de descobertas e padr\u00f5es valiosos que fornecem insights \u00fateis para melhorar a tomada de decis\u00f5es e as experi\u00eancias dos clientes com produtos e servi\u00e7os.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Procure t\u00f3picos ou temas recorrentes nos dados de feedback. Isso pode incluir recursos espec\u00edficos do produto, experi\u00eancias de atendimento ao cliente, preocupa\u00e7\u00f5es com pre\u00e7os ou problemas de usabilidade.<\/li>\n\n\n\n<li>Agrupe feedbacks semelhantes para obter uma vis\u00e3o hol\u00edstica dos sentimentos e das prioridades dos clientes.<\/li>\n\n\n\n<li>Atribua categorias ou tags a entradas de feedback para simplificar o processo de an\u00e1lise.<\/li>\n\n\n\n<li>Determine qual feedback afeta de forma mais significativa a satisfa\u00e7\u00e3o do cliente e as metas comerciais.<\/li>\n\n\n\n<li>Use escalas de classifica\u00e7\u00e3o, \u00edndices de satisfa\u00e7\u00e3o ou t\u00e9cnicas de an\u00e1lise de sentimentos para quantificar os dados de feedback.&nbsp;<\/li>\n\n\n\n<li>Identificar as causas b\u00e1sicas de problemas comuns ou temas recorrentes para trat\u00e1-los de forma eficaz.<\/li>\n\n\n\n<li>Para obter melhores percep\u00e7\u00f5es, combine os dados de feedback do cliente com outras fontes de dados relacionadas, como dados de vendas, an\u00e1lise do site e informa\u00e7\u00f5es demogr\u00e1ficas do cliente.<\/li>\n\n\n\n<li>Certifique-se de apresentar os insights extra\u00eddos de forma clara, concisa e facilmente compreendida pela sua equipe.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Continuar monitorando<\/h3>\n\n\n\n<p>\u00c9 importante coletar feedback regularmente para garantir que as mudan\u00e7as feitas sejam eficazes.<\/p>\n\n\n\n<p>\u00c9 uma boa ideia configurar alertas ou notifica\u00e7\u00f5es em sua ferramenta de gerenciamento de feedback para sinalizar feedbacks urgentes ou cr\u00edticos. Al\u00e9m disso, \u00e9 essencial atualizar suas t\u00e9cnicas de an\u00e1lise para acompanhar a evolu\u00e7\u00e3o das necessidades e prefer\u00eancias dos clientes.<\/p>\n\n\n\n<p>Al\u00e9m disso, compare seus dados de feedback ao longo do tempo para avaliar o progresso e medir o impacto das mudan\u00e7as feitas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que os clientes dizem sobre o iPhone 14?<\/h2>\n\n\n\n<p>Curioso sobre o burburinho em torno do t\u00e3o aguardado iPhone 14? N\u00e3o precisa procurar mais!<\/p>\n\n\n\n<p>Para descobrir o que os clientes da Apple dizem sobre o iPhone 14, configurei um projeto de monitoramento usando a ferramenta Bran24. Agora \u00e9 hora de analisar o feedback dos clientes.<\/p>\n\n\n\n<p>Nos \u00faltimos 30 dias, houve mais de 3 mil mentions di\u00e1rios, sendo que a maioria deles foi positiva. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc34013&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc34013\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"372\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Iphpne14-mentions.webp\" alt=\"Iphone14 mentions\" class=\"wp-image-174302\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Iphpne14-mentions.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Iphpne14-mentions-18x6.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Iphpne14-mentions-300x98.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-Iphpne14-mentions-248x81.webp 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Iphone14 mentions<\/figcaption><\/figure>\n\n\n\n<p>Como resultado, o sentimento em rela\u00e7\u00e3o ao iPhone 14 \u00e9 positivo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc3427a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc3427a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"431\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-breakdown.webp\" alt=\"Iphone14 Desagrega\u00e7\u00e3o sentimental\" class=\"wp-image-174300\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-breakdown.webp 637w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-breakdown-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-breakdown-300x203.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-sentiment-breakdown-235x159.webp 235w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Iphone14 Desagrega\u00e7\u00e3o sentimental<\/figcaption><\/figure>\n\n\n\n<p>O Instagram \u00e9 a principal fonte de mentions. Mas muitos mentions v\u00eam do Twitter e de v\u00eddeos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc344e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc344e2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-categories-share.webp\" alt=\"Iphone14 Categorias compartilhar\" class=\"wp-image-174301\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-categories-share.webp 636w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-categories-share-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-categories-share-300x200.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-categories-share-239x159.webp 239w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Iphone14 Categorias compartilhar<\/figcaption><\/figure>\n\n\n\n<p>Gra\u00e7as ao recurso mentions mais popular, descobri este tweet:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc34765&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc34765\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-review.jpeg\" alt=\"Source: https:\/\/twitter.com\/andrewjclare\/status\/1658807541223104516\" class=\"wp-image-174316\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-review.jpeg 555w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-review-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-review-300x334.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-review-143x159.jpeg 143w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Source: https:\/\/twitter.com\/andrewjclare\/status\/1658807541223104516<\/figcaption><\/figure>\n\n\n\n<p>As respostas fornecem um feedback valioso:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc349cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc349cc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentioned-detected-by-Brand24.jpeg\" alt=\"Mention detectado pela ferramenta de feedback do cliente Brand24\" class=\"wp-image-174307\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentioned-detected-by-Brand24.jpeg 755w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentioned-detected-by-Brand24-18x6.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentioned-detected-by-Brand24-300x101.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mentioned-detected-by-Brand24-248x83.jpeg 248w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc34c54&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc34c54\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"155\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mention-detected-by-Brand24-tool.png\" alt=\"Mention detectado pela ferramenta de feedback do cliente Brand24\" class=\"wp-image-174327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mention-detected-by-Brand24-tool.png 758w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mention-detected-by-Brand24-tool-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mention-detected-by-Brand24-tool-300x61.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-mention-detected-by-Brand24-tool-248x51.png 248w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc34f07&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc34f07\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24.png\" alt=\"Mention detectado pela ferramenta de feedback do cliente Brand24\" class=\"wp-image-174330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24.png 755w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-248x76.png 248w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc35183&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc35183\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"153\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-tool.png\" alt=\"Mention detectado pela ferramenta de feedback do cliente Brand24\" class=\"wp-image-174325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-tool.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-tool-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-tool-300x61.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Customer-Feedback-Tools-customer-feedback-detected-by-Brand24-tool-248x51.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, muitos coment\u00e1rios elogiam o ecossistema da Apple.<\/p>\n\n\n\n<p>Mas, em geral, o <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a> do iPhone 14 n\u00e3o \u00e9 ruim.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70efc35401&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70efc35401\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1148\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-reputation.jpeg\" alt=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o do iPhone 14\" class=\"wp-image-174630\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-reputation.jpeg 1005w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-reputation-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-reputation-300x343.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/customer-feedback-tools-reputation-139x159.jpeg 139w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 a ferramenta de feedback do cliente ideal para voc\u00ea? Conclus\u00e3o<\/h2>\n\n\n\n<p>As ferramentas de feedback do cliente s\u00e3o necess\u00e1rias para qualquer empresa que busque insights valiosos sobre as experi\u00eancias e as jornadas de seus clientes.<\/p>\n\n\n\n<p>Mas qual deles escolher?<\/p>\n\n\n\n<p>Recomendo que voc\u00ea teste esses tr\u00eas tipos de ferramentas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ferramentas de escuta social<\/strong>As ferramentas de feedback, como a Brand24, o ajudar\u00e3o a ouvir o que os clientes dizem sobre sua empresa e seus produtos on-line. A grande vantagem de usar essas ferramentas \u00e9 o feedback n\u00e3o for\u00e7ado e verdadeiro. N\u00e3o h\u00e1 risco de que as respostas sejam distorcidas. Voc\u00ea n\u00e3o faz perguntas. Voc\u00ea monitora os mentions on-line e acompanha o que os clientes est\u00e3o falando sobre voc\u00ea. Esse \u00e9 o ponto. O segundo recurso interessante \u00e9 a an\u00e1lise de sentimentos. As ferramentas podem medir se o sentimento em rela\u00e7\u00e3o \u00e0 sua marca e aos seus produtos \u00e9 negativo, positivo ou neutro. Essa \u00e9 uma \u00f3tima maneira de detectar o n\u00edvel real de satisfa\u00e7\u00e3o do cliente.&nbsp;<\/li>\n\n\n\n<li><strong>Ferramentas de pesquisa<\/strong> como SurveyMonkey e Google Forms o ajudar\u00e3o a fazer perguntas diretas aos seus clientes. Essas ferramentas s\u00e3o f\u00e1ceis de usar e econ\u00f4micas. Se voc\u00ea elaborar o question\u00e1rio corretamente, poder\u00e1 descobrir insights valiosos. Mas, infelizmente, esse m\u00e9todo de feedback pode n\u00e3o ser confi\u00e1vel. Os respondentes da pesquisa podem nem sempre fornecer feedback honesto, o que leva a um vi\u00e9s de resposta. A amostra dos entrevistados pode n\u00e3o representar toda a base de clientes. Isso pode levar a uma distor\u00e7\u00e3o dos resultados.<\/li>\n\n\n\n<li><strong>Ferramentas de feedback no aplicativo<\/strong>Como o Usersnap, ele o ajudar\u00e1 a detectar os pontos fracos do seu produto. Essas ferramentas s\u00e3o necess\u00e1rias para todas as empresas de SaaS. De modo geral, criamos produtos para atender \u00e0s necessidades dos clientes, n\u00e3o \u00e9 mesmo? Seus clientes s\u00e3o uma fonte de informa\u00e7\u00f5es. Eles podem orient\u00e1-lo sobre como desenvolver o produto. A maioria dessas ferramentas coleta feedback dos usu\u00e1rios em tempo real. Assim, voc\u00ea pode reagir rapidamente se aparecer algum bug.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Pronto para come\u00e7ar a coletar feedback valioso? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" title=\"Monitore o mentions e ou\u00e7a o que seus clientes dizem sobre voc\u00ea!\">Monitore o mentions e ou\u00e7a o que seus clientes dizem sobre voc\u00ea!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Confira as 14 melhores ferramentas de feedback do cliente! Descubra o que os clientes est\u00e3o dizendo sobre sua marca, produtos e servi\u00e7os.   Coletar feedback \u00e9 f\u00e1cil! <\/p>","protected":false},"author":74,"featured_media":160882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-157812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/157812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=157812"}],"version-history":[{"count":50,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/157812\/revisions"}],"predecessor-version":[{"id":181905,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/157812\/revisions\/181905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/160882"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=157812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=157812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=157812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}