{"id":158981,"date":"2023-07-11T16:10:50","date_gmt":"2023-07-11T14:10:50","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=158981"},"modified":"2024-06-19T14:53:15","modified_gmt":"2024-06-19T12:53:15","slug":"atualizacoes-de-produtos-junho-de-2023","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/product-updates-june-2023\/","title":{"rendered":"O que h\u00e1 de novo no Brand24? Mudan\u00e7as em junho"},"content":{"rendered":"<p>Vamos explorar os desenvolvimentos e avan\u00e7os empolgantes que ocorreram em junho. De relat\u00f3rios orientados por IA a idiomas adicionais dispon\u00edveis no painel, vamos nos aprofundar nas atualiza\u00e7\u00f5es mais recentes que podem ser \u00fateis para voc\u00ea e sua empresa!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b146e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b146e7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/1207-1140x535.png\" alt=\"\" class=\"wp-image-158983\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/1207.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Conte\u00fado:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#ai-reports\" title=\"Relat\u00f3rios de IA\">Relat\u00f3rios de IA<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-are-ai-reports\" title=\"O que s\u00e3o relat\u00f3rios de IA?\">O que s\u00e3o relat\u00f3rios de IA?<\/a><\/li>\n\n\n\n<li><a href=\"#brand24-ai-reports-whats-inside\" title=\"Relat\u00f3rios de IA do Brand24: O que h\u00e1 dentro?\">Relat\u00f3rios de IA do Brand24: O que h\u00e1 dentro?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-get-an-ai-report\" title=\"Como obter um relat\u00f3rio de IA?\">Como obter um relat\u00f3rio de IA?<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#topic-analysis\" title=\"An\u00e1lise de t\u00f3picos\">An\u00e1lise de t\u00f3picos<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-topic-analysis\" title=\"O que \u00e9 an\u00e1lise de t\u00f3picos?\">O que \u00e9 an\u00e1lise de t\u00f3picos?<\/a><\/li>\n\n\n\n<li><a href=\"#why-would-i-need-it\" title=\"Por que eu precisaria disso?\">Por que eu precisaria disso?<\/a><\/li>\n\n\n\n<li><a href=\"#and-whats-inside\" title=\"E o que h\u00e1 l\u00e1 dentro?\">E o que h\u00e1 l\u00e1 dentro?<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#indonesian-panel\" title=\"Painel da Indon\u00e9sia\">Painel da Indon\u00e9sia<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#how-to-switch\" title=\"Como fazer a troca?\">Como fazer a troca?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-reports\">Relat\u00f3rios de IA<\/h2>\n\n\n\n<p>Nosso Relat\u00f3rio de IA \u00e9 um documento gerado por algoritmos de intelig\u00eancia artificial que fornece insights e an\u00e1lises valiosos com base em dados processados. <strong>Ele inclui gr\u00e1ficos, m\u00e9tricas, an\u00e1lise de tend\u00eancias e recomenda\u00e7\u00f5es para ajudar as empresas a tomar decis\u00f5es informadas e aprimorar suas estrat\u00e9gias.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOVO: Aumente sua MARCA com os novos relat\u00f3rios com tecnologia de IA!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jqR7Plvcu8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24-ai-reports-whats-inside\">Relat\u00f3rios de IA do Brand24: O que h\u00e1 dentro?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Insights<\/h4>\n\n\n\n<p>A inclus\u00e3o de insights reveladores acrescenta outra camada de valor a esses relat\u00f3rios. Ao identificar padr\u00f5es e correla\u00e7\u00f5es nos dados, os algoritmos de IA podem destacar as prefer\u00eancias emergentes dos clientes e as oportunidades potenciais. <\/p>\n\n\n\n<p>Essas informa\u00e7\u00f5es podem orientar as empresas no refinamento de suas estrat\u00e9gias, no aprimoramento de produtos ou servi\u00e7os e na perman\u00eancia \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b14b58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b14b58\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/Ke0tKnx55XKrHe5QlctYJPcd80hS6qIRskgC-FEGZwWlM8h1fQrg9h-U0heGb2463mbQ-WLQfa6p_KN5h2AW64yi5hgdnpmGfUpJKH8QgKrAOydxMXv7_5VWWb1kEUcEp9GMZ_Am5AwIYTt7_aqIZRE\" alt=\"Captura de tela do relat\u00f3rio de IA\" width=\"588\" height=\"602\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tend\u00eancias<\/h4>\n\n\n\n<p>Os algoritmos de IA s\u00e3o excelentes na identifica\u00e7\u00e3o de padr\u00f5es e correla\u00e7\u00f5es em grandes conjuntos de dados, o que lhes permite descobrir tend\u00eancias emergentes que podem n\u00e3o ser imediatamente aparentes para n\u00f3s, pessoas.<\/p>\n\n\n\n<p><strong>\u00c9 por isso que os relat\u00f3rios de IA s\u00e3o de grande ajuda para identificar novas tend\u00eancias<\/strong>Isso permite que voc\u00ea adote uma abordagem de neg\u00f3cios mais voltada para o futuro. Tamb\u00e9m permite ser o primeiro a perceber o que est\u00e1 se tornando popular e participar da discuss\u00e3o antes dos concorrentes. E quem n\u00e3o gostaria de ser um criador de tend\u00eancias?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b14d42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b14d42\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/7j6zB8xN2ncJ_tSLtTsYuEGkWrVuTOqQUmMLtfi7zLGY8dYsuvDExUyp65y01Uhxt_rg8dEWjGMKFb_K-gkrZp1FnbVR7B2ZdG0z5yEbKdSTnZaP8xpOm4z5dO8jBjnF-rPnQSOMJcOXpr1FV7q6DyI\" alt=\"Captura de tela do relat\u00f3rio de IA\" width=\"539\" height=\"337\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Recomenda\u00e7\u00f5es<\/h4>\n\n\n\n<p>As recomenda\u00e7\u00f5es oferecidas pelos relat\u00f3rios de IA podem atuar como catalisadores da inova\u00e7\u00e3o. Ao aproveitar a capacidade dos algoritmos de aprendizado de m\u00e1quina para identificar padr\u00f5es e fazer previs\u00f5es, sua empresa pode receber sugest\u00f5es personalizadas sobre como aprimorar seus produtos, otimizar campanhas de marketing ou simplificar suas opera\u00e7\u00f5es. <\/p>\n\n\n\n<p>Essas recomenda\u00e7\u00f5es podem servir como um trampolim para o pensamento criativo e estimular novas ideias que talvez n\u00e3o tenham sido consideradas de outra forma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b14f1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b14f1e\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/BVtWNlC6nMWqlCeO551RM25ZihruzLqTaJbQV_DeJXtzxQDnb6cnBEMiPJlL6RT1vnwrAds17kMjDU_OPChFd2CGwrJFCbyb6hx3-2myKqntBJWyoEb5jQNwjmcwPoAOzUfgnZOZPQacELtCqsHQ7_M\" alt=\"Captura de tela do relat\u00f3rio de IA\" width=\"537\" height=\"302\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">M\u00e9tricas adicionais<\/h4>\n\n\n\n<p>Tamb\u00e9m inclu\u00edmos um trecho de alguns KPIs, como o n\u00famero de mentions, seu alcance e sentimento. Isso pode ajudar a obter uma melhor compreens\u00e3o dos insights fornecidos nos relat\u00f3rios de IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b15106&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b15106\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh6.googleusercontent.com\/ruVFhmm-bD7-svmYOxwJ-06LQpBHUe4BaKhX575yD8pEriv_yHmmPnlU-ESpKGmPtGgxdRGOKQG3VFNmBXu8FVJJWSSZkxnY_oDFQkvQF4DLm0QC5opQ0Bl-bdswnBQwUkyy575UMckPwdxGPHvjMrQ\" alt=\"Captura de tela do relat\u00f3rio de IA\" width=\"534\" height=\"276\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b1526a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b1526a\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/KARRwL9XwjAZmG7E-hHlubU4lEASTrJoPcsGYia0soknjl9ZfmEJnZS80AD3Cl77TN_r5P-3ob362FDkuvUrqwPLqmW34WivTO7TjDSXyPz4XHFvd-Gqc_zgpoQtztzEh1VO_mD0vV94xV2k4m_7olw\" alt=\"Captura de tela do relat\u00f3rio de IA\" width=\"533\" height=\"273\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Lembre-se de que ele ainda \u00e9 um recurso beta e que estamos trabalhando constantemente para melhorar seu desempenho. Mas pode acontecer que os dados fornecidos a voc\u00ea sejam, de alguma forma, enganosos. Se esse for o caso, notifique-nos e faremos tudo o que estiver ao nosso alcance para corrigir o problema \ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-get-an-ai-report\">Como obter um relat\u00f3rio de IA?<\/h3>\n\n\n\n<p>Os relat\u00f3rios de IA est\u00e3o dispon\u00edveis para todos os nossos clientes Pro e Enterprise! Se voc\u00ea j\u00e1 \u00e9 um deles, receber\u00e1 o relat\u00f3rio todas as segundas-feiras pelo seu e-mail registrado. Caso contr\u00e1rio, talvez seja melhor mudar seu plano de assinatura!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Mude seu plano de assinatura e comece a receber at\u00e9 tr\u00eas AI Reports toda segunda-feira! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Atualiza\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topic-analysis\">An\u00e1lise de t\u00f3picos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-topic-analysis\">O que \u00e9 an\u00e1lise de t\u00f3picos?<\/h3>\n\n\n\n<p>A an\u00e1lise de t\u00f3picos \u00e9 um m\u00e9todo de an\u00e1lise de texto que permite identificar e distinguir v\u00e1rios t\u00f3picos presentes em uma cole\u00e7\u00e3o de mentions da Internet. <strong>Ele permite a an\u00e1lise de centenas, ou at\u00e9 milhares, de artigos, publica\u00e7\u00f5es em m\u00eddias sociais ou coment\u00e1rios<\/strong>o que seria imposs\u00edvel com a an\u00e1lise manual tradicional.<\/p>\n\n\n\n<p>Usando algoritmos de IA apropriados, \u00e9 f\u00e1cil identificar e extrair t\u00f3picos, palavras-chave e emo\u00e7\u00f5es relacionadas a um determinado assunto. Isso torna o rastreamento mais conveniente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quais t\u00f3picos s\u00e3o os mais populares e importantes no contexto de seu projeto,<\/li>\n\n\n\n<li>quais palavras e frases s\u00e3o mais comumente usadas,<\/li>\n\n\n\n<li>quais emo\u00e7\u00f5es est\u00e3o associadas a um determinado t\u00f3pico.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-would-i-need-it\">Por que eu precisaria disso?<\/h3>\n\n\n\n<p>Ao usar a an\u00e1lise de t\u00f3picos, voc\u00ea pode, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>acompanhar as tend\u00eancias mais importantes do setor,<\/li>\n\n\n\n<li>veja quais problemas est\u00e3o afetando seus clientes,<\/li>\n\n\n\n<li>analisar quais s\u00e3o as expectativas deles (clientes) em rela\u00e7\u00e3o \u00e0 sua empresa.<\/li>\n<\/ul>\n\n\n\n<p>Isso permite adaptar as atividades de marketing e RP \u00e0s necessidades de seus clientes e propor solu\u00e7\u00f5es que atendam \u00e0s necessidades deles.<\/p>\n\n\n\n<p>Al\u00e9m disso, a an\u00e1lise de t\u00f3picos permite que voc\u00ea monitore os canais de comunica\u00e7\u00e3o mais importantes com base nas categorias em que um determinado t\u00f3pico \u00e9 discutido. Isso permite que voc\u00ea adapte suas atividades de RP \u00e0s prefer\u00eancias do seu p\u00fablico e utilize os canais que s\u00e3o mais importantes para ele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"and-whats-inside\">E o que h\u00e1 l\u00e1 dentro?<\/h3>\n\n\n\n<p>Voc\u00ea encontrar\u00e1 o Topic Analysis na parte inferior do menu, em 'Lab24: Awesome new features'.  Apenas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>escolha o projeto que voc\u00ea deseja medir,<\/li>\n\n\n\n<li>role a tela para baixo at\u00e9 Lab24,<\/li>\n\n\n\n<li>clique em Topic Analysis.<\/li>\n<\/ol>\n\n\n\n<p>Aqui come\u00e7a a parte divertida. Tentamos cobrir o maior n\u00famero poss\u00edvel de dados aqui na Topic Analysis. \u00c9 por isso que voc\u00ea encontrar\u00e1 todos os tipos de informa\u00e7\u00f5es que podem ser \u00fateis para voc\u00ea e sua empresa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b15980&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b15980\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/y4C9fffmG1q01XJ8YBCXwN1vE9CyNUq1L6qkjt7OGDJCvM2NfKzsW_Aw0Ftf6vHI4rApMEHpHaoVFSKrJgirKfr8VNhAm2AYXIGCJK6TYUFeIs5n9UTnZ1Iiyckh5tBYpEWqZ5WTd9DQpX_fz3uPyfA\" alt=\"Captura de tela do painel Brand24\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Explora\u00e7\u00e3o de t\u00f3picos<\/h4>\n\n\n\n<p>O mapa de t\u00f3picos apresenta a distribui\u00e7\u00e3o de mentions em categorias tem\u00e1ticas. Cada ponto representa um \u00fanico mention, e sua proximidade relativa no mapa indica a similaridade sem\u00e2ntica.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b15b45&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b15b45\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/fD00vNfD1NYx0O7a55u5Vq8mPVdYEojvPzVNInekZtd1J8smGBYTOtpiQaU7-NMsz7Q-jQkLAIcYJwBrtcvuaOsXmyP2OI1TyQUahHXjko3Tup800p2Q9JoiSoUfYIEK0U6Jp1ceNsv5Tdy_ELyXE6U\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"400\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Barra de temas<\/h4>\n\n\n\n<p>Em seguida, voc\u00ea pode escolher em qual dos t\u00f3picos extra\u00eddos deseja se aprofundar (voc\u00ea pode mudar a qualquer momento).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b15d04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b15d04\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/SekxmSqzgTesizoKhtlpAjpOFez6vWwzqu5lwQr4in65RLC5Z1wzteE0Op5g493sDz1Biylrk4N8UoHml9ijDvAaZ0fF15OJNKjejtmKmA-ek_QMFM_5ZzP7zFDRRiCeqPdCtTllnEaboYxgtdSs138\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"749\" height=\"34\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Nuvem de palavras<\/h4>\n\n\n\n<p>A nuvem de palavras exibe as frases mais importantes relacionadas a um determinado t\u00f3pico. Quanto maior a palavra, mais significativa ela \u00e9 para determinar a relev\u00e2ncia do mention para o t\u00f3pico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b15ec5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b15ec5\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/kKCT7zOx3r4LJhldma76MHdsssRuQi6Bi8X5VTraq1P0002rT0yHW9hwpQQIN28tJcvcsyNXhyKzErZxAN6oXdi90gRvzABkliKzy6CZc5TPH6zqz9vxSr4QuIE_DO1V6uo5ZSPFrHJnO2HhIZdLYl8\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gr\u00e1fico de popularidade do t\u00f3pico<\/h4>\n\n\n\n<p>O gr\u00e1fico mostra a frequ\u00eancia com que as postagens relacionadas a um determinado t\u00f3pico aparecem dentro do intervalo de tempo da an\u00e1lise.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b160ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b160ae\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/FZLa6gQJwi8pRahVDxYBKD0BlsRwpEKHEx7MzjzwI6g7-Ic7zkgn-oPfbx1vW9yAjOA9WvscDA2gOVCN8KP8TtK7ezBG7DbXPw4MSpuZCQ6hqMsZaIFA8x4QbwEaw74FL8W7nb-FR_hrfAcSUNZT7Ks\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gr\u00e1fico de a\u00e7\u00f5es do Sentiment<\/h4>\n\n\n\n<p>Voc\u00ea pode verificar rapidamente se os coment\u00e1rios sobre o t\u00f3pico pesquisado s\u00e3o mais negativos ou positivos. Ou talvez ele n\u00e3o evoque nenhuma emo\u00e7\u00e3o e o gr\u00e1fico seja cinza com coment\u00e1rios neutros?<\/p>\n\n\n\n<p>Observa\u00e7\u00e3o: Se n\u00e3o quiser ver os coment\u00e1rios neutros, com um clique, voc\u00ea pode ocult\u00e1-los.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b162a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b162a2\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/Bt86LGIANQ1gwHcTvFS1_6aMTibwcQpVqI5AwWC4OnmCZonQOxHTSJijJ4HyY9Qo4iMSgIcJ6ji-A18Vy66amY9BEi2KkAncayZNwlfoK6mF6X2NPbJguLxoz70kWRsYWQh4Fw4anjAqhTI9AVqHQRo\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"545\" height=\"276\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gr\u00e1fico de a\u00e7\u00f5es de categorias<\/h4>\n\n\n\n<p>Com esse gr\u00e1fico, voc\u00ea pode verificar quais canais mentions relacionados a um determinado t\u00f3pico aparecem.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b16489&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b16489\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/YDxG3K8T1LnlSszfO2Sgx2tYfLfJPHlwYpdii7MjEwEZNhpAxafvNlhEfbR_3JXUSnCN9zIMuzwKWU4YTnXU_JOKx-v3XmQ_IXDgRDdPYeRBE8VQQsMbBVHyzhT7GmK-HuotKRKdzuyghrEfn_lFzEs\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Compartilhar <strong>do gr\u00e1fico de voz<\/strong><\/h4>\n\n\n\n<p>Esta \u00e9 uma compara\u00e7\u00e3o dos tamanhos dos t\u00f3picos detectados - quantos mentions pertencem a cada um deles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b16659&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b16659\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/qQFYN8RYVAHJiP469WSni172Hg3y8CmliVuD_kfnoMGLoyJqnOz6AXhHok_AAfPxEr0LsU-Q77NjXbmRy_0j42lau9XtkJ0PzjqKKM9RAoHvnuxrjf361Jyv5s-RSx0Vw6ay9uJomLVarfj0jj55Lzs\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gr\u00e1fico de a\u00e7\u00f5es da Interactions<\/h4>\n\n\n\n<p>Voc\u00ea sabe quanto engajamento o t\u00f3pico gerou no p\u00fablico? Agora voc\u00ea sabe \ud83d\ude00 O gr\u00e1fico mostra o total de intera\u00e7\u00f5es (ou seja, curtidas, compartilhamentos e coment\u00e1rios) de todas as postagens relacionadas ao t\u00f3pico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b1681c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b1681c\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh4.googleusercontent.com\/2RnOL-ML1Q_Acnl4LIqCjhEc4zSQChefsT7fB0dlUIPdwxShY7oJhNSERqen6RdxSqRtZz0es71vWnRpHmkMXN2kFRvqfI2rRom-yNxHYMX7A6_Y1mw_W6GOMJMjMIy9NyZt4x2CTgvvLGuENk80M7Q\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"600\" height=\"300\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Op\u00e7\u00f5es adicionais<\/strong><\/h4>\n\n\n\n<p>\"O que mais pode estar l\u00e1?! Voc\u00ea pode dizer com descren\u00e7a. Feliz, voc\u00ea perguntou!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intervalo de datas<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Em cada tema, voc\u00ea pode selecionar a semana (a \u00faltima ou as anteriores) que deseja pesquisar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b16a42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b16a42\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/sFkyt5Pg_hB6j78ix1cEoKP0shjBBJceZB9t0-uFkEZzvbPFfH0oiZFi_qqL1gebGbE8UW7EjMV0borRMd1GCnWgLIpnJis_aFavquGLCq1k7Oj2IGmNwfaNx6qZ7G3TA1Ro7bSe1Sn8rHViDldYPPc\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"356\" height=\"59\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Op\u00e7\u00f5es de exporta\u00e7\u00e3o<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea pode exportar cada gr\u00e1fico para adicionar \u00e0s suas pr\u00f3prias apresenta\u00e7\u00f5es!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b16c25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b16c25\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/QswrbVXl13UXdE7zH45PEE450afXHeWYRFIS6nizFrj86Gglf-GM-a1j8geOKQ_y4ORtjODzhrc8IRtH2yiUuRT5DZvlQC14hE-88HQVZeIFvuOcRQhn4nV0RqCJ9Jl4qlAYILQw-TcmRa_c28on588\" alt=\"Captura de tela da an\u00e1lise de t\u00f3picos\" width=\"280\" height=\"268\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"indonesian-panel\">Painel da Indon\u00e9sia<\/h2>\n\n\n\n<p>Com essa \u00faltima atualiza\u00e7\u00e3o, voc\u00ea pode alterar o idioma no painel do Brand24 a qualquer momento.<\/p>\n\n\n\n<p>Seja voc\u00ea um profissional de marketing, empres\u00e1rio ou entusiasta da m\u00eddia social, <strong>agora voc\u00ea pode analisar conversas on-line, rastrear mentions e monitorar o sentimento da marca em indon\u00e9sio!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-switch\">Como fazer a troca?<\/h3>\n\n\n\n<p>\u00c9 muito simples, basta:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>navegue at\u00e9 as configura\u00e7\u00f5es em sua conta do Brand24,<\/li>\n\n\n\n<li>selecione a op\u00e7\u00e3o de idioma indon\u00e9sio.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69def56b1754d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69def56b1754d\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/image-24-1140x443.png\" alt=\"Captura de tela das configura\u00e7\u00f5es do Brand24\" class=\"wp-image-158982\" width=\"570\" height=\"222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24-1140x443.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-24.png 1170w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Uma vez selecionada, toda a interface se transformar\u00e1, permitindo que voc\u00ea navegue sem esfor\u00e7o no idioma de sua prefer\u00eancia.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Isso \u00e9 tudo por enquanto! Voltarei para atualiz\u00e1-los sobre as atualiza\u00e7\u00f5es que ser\u00e3o implementadas em julho. Fique ligado!<\/p>","protected":false},"excerpt":{"rendered":"<p>De relat\u00f3rios orientados por IA a idiomas adicionais dispon\u00edveis no painel, vamos nos aprofundar nas atualiza\u00e7\u00f5es mais recentes que podem ser \u00fateis para voc\u00ea e sua empresa!<\/p>","protected":false},"author":78,"featured_media":158983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[3306],"class_list":["post-158981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-tool"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/158981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=158981"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/158981\/revisions"}],"predecessor-version":[{"id":164137,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/158981\/revisions\/164137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/158983"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=158981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=158981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=158981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}