{"id":159203,"date":"2023-07-21T14:37:06","date_gmt":"2023-07-21T12:37:06","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159203"},"modified":"2025-05-06T06:25:02","modified_gmt":"2025-05-06T04:25:02","slug":"relatorios-de-ai","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/ai-reports\/","title":{"rendered":"Dos dados \u00e0 a\u00e7\u00e3o: Tudo o que voc\u00ea precisa saber sobre os insights de IA do Brand24"},"content":{"rendered":"<p>Prepare-se para explorar os insights de IA do Brand24! Saiba como essa tecnologia transforma dados brutos em insights acion\u00e1veis. Descubra como os relat\u00f3rios inteligentes podem capacitar as empresas a tomar decis\u00f5es informadas e obter uma vantagem competitiva no atual cen\u00e1rio orientado por dados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcb416&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcb416\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/1208-1140x535.png\" alt=\"\" class=\"wp-image-161875\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/1208.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Este \u00e9 o nosso itiner\u00e1rio para hoje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-are-ai-reports\" title=\"O que s\u00e3o relat\u00f3rios de IA?\">O que s\u00e3o insights de IA?<\/a><\/li>\n\n\n\n<li><a href=\"#brand24-ai-reports-whats-inside\" title=\"Relat\u00f3rios de IA do Brand24: O que h\u00e1 dentro?\">Brand24 AI Insights: O que h\u00e1 por dentro?<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#insights\" title=\"Insights\">Insights<\/a><\/li>\n\n\n\n<li><a href=\"#trends\" title=\"Tend\u00eancias\">Tend\u00eancias<\/a><\/li>\n\n\n\n<li><a href=\"#recommendations\" title=\"Recomenda\u00e7\u00f5es\">Recomenda\u00e7\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"#additional-metrics\" title=\"M\u00e9tricas adicionais\">M\u00e9tricas adicionais<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#how-to-get-an-ai-report\" title=\"Como obter um relat\u00f3rio de IA?\">Como obter um AI Insights?<\/a><\/li>\n\n\n\n<li><a href=\"#other-brand24s-ai-features\" title=\"Outros recursos de IA do Brand24\">Outros recursos de IA do Brand24<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#sentiment-analysis\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a><\/li>\n\n\n\n<li><a href=\"#topic-analysis\" title=\"\">An\u00e1lise de t\u00f3picos<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-ai-reports\">O que s\u00e3o insights de IA?<\/h2>\n\n\n\n<p>Com o AI Insights, voc\u00ea pode aproveitar o poder dos algoritmos de aprendizado de m\u00e1quina para processar grandes quantidades de dados de forma r\u00e1pida e eficiente. Al\u00e9m disso, ele vincula automaticamente os mentions \u00e0s m\u00e9tricas que voc\u00ea v\u00ea nos relat\u00f3rios. Isso pode economizar tempo e recursos que, de outra forma, seriam gastos em an\u00e1lises manuais. <\/p>\n\n\n\n<p>Os relat\u00f3rios podem fornecer uma vis\u00e3o abrangente de m\u00e9tricas, como alcance, mentions e sentimento, permitindo que as empresas avaliem o desempenho de sua marca e a percep\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand24-ai-reports-whats-inside\">Brand24 AI Insights: O que h\u00e1 por dentro?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Lembre-se de que ele ainda \u00e9 um recurso beta e que estamos trabalhando constantemente para melhorar seu desempenho. Mas pode acontecer que os dados fornecidos a voc\u00ea sejam, de alguma forma, enganosos. Se esse for o caso, notifique-nos e faremos tudo o que estiver ao nosso alcance para corrigir o problema \ud83d\ude42<\/p>\n\n\n\n<p>Nosso AI Insights \u00e9 um documento gerado por algoritmos de intelig\u00eancia artificial que fornece insights e an\u00e1lises valiosos com base em dados processados. <strong>Ele inclui gr\u00e1ficos, m\u00e9tricas, an\u00e1lise de tend\u00eancias e recomenda\u00e7\u00f5es para ajudar as empresas a tomar decis\u00f5es informadas e aprimorar suas estrat\u00e9gias.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOVO: Aumente sua MARCA com os novos relat\u00f3rios com tecnologia de IA!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jqR7Plvcu8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Nosso CEO explica isso melhor!<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\">Insights<\/h3>\n\n\n\n<p>A inclus\u00e3o de insights reveladores acrescenta outra camada de valor a esses relat\u00f3rios. Ao identificar padr\u00f5es e correla\u00e7\u00f5es nos dados, os algoritmos de IA podem destacar as prefer\u00eancias emergentes dos clientes e as oportunidades potenciais. <\/p>\n\n\n\n<p>Essas informa\u00e7\u00f5es podem orientar as empresas no refinamento de suas estrat\u00e9gias, no aprimoramento de produtos ou servi\u00e7os e na perman\u00eancia \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcb72d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcb72d\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/Ke0tKnx55XKrHe5QlctYJPcd80hS6qIRskgC-FEGZwWlM8h1fQrg9h-U0heGb2463mbQ-WLQfa6p_KN5h2AW64yi5hgdnpmGfUpJKH8QgKrAOydxMXv7_5VWWb1kEUcEp9GMZ_Am5AwIYTt7_aqIZRE\" alt=\"Captura de tela do relat\u00f3rio de IA\" style=\"width:588px;height:602px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trends\">Tend\u00eancias<\/h3>\n\n\n\n<p>Os algoritmos de IA s\u00e3o excelentes na identifica\u00e7\u00e3o de padr\u00f5es e correla\u00e7\u00f5es em grandes conjuntos de dados, o que lhes permite descobrir tend\u00eancias emergentes que podem n\u00e3o ser imediatamente aparentes para n\u00f3s, pessoas.<\/p>\n\n\n\n<p><strong>\u00c9 por isso que os insights de IA s\u00e3o de grande ajuda para identificar novas tend\u00eancias<\/strong>Isso permite que voc\u00ea adote uma abordagem de neg\u00f3cios mais voltada para o futuro. Tamb\u00e9m permite ser o primeiro a perceber o que est\u00e1 se tornando popular e participar da discuss\u00e3o antes dos concorrentes. E quem n\u00e3o gostaria de ser um criador de tend\u00eancias?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcb851&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcb851\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/7j6zB8xN2ncJ_tSLtTsYuEGkWrVuTOqQUmMLtfi7zLGY8dYsuvDExUyp65y01Uhxt_rg8dEWjGMKFb_K-gkrZp1FnbVR7B2ZdG0z5yEbKdSTnZaP8xpOm4z5dO8jBjnF-rPnQSOMJcOXpr1FV7q6DyI\" alt=\"Captura de tela do relat\u00f3rio de IA\" style=\"width:539px;height:337px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"recommendations\">Recomenda\u00e7\u00f5es<\/h3>\n\n\n\n<p>As recomenda\u00e7\u00f5es oferecidas pelo AI Insights podem atuar como um catalisador para a inova\u00e7\u00e3o. Ao aproveitar a capacidade dos algoritmos de aprendizado de m\u00e1quina para identificar padr\u00f5es e fazer previs\u00f5es, sua empresa pode receber sugest\u00f5es personalizadas sobre como aprimorar seus produtos, otimizar campanhas de marketing ou simplificar suas opera\u00e7\u00f5es. <\/p>\n\n\n\n<p>Essas recomenda\u00e7\u00f5es podem servir como um trampolim para o pensamento criativo e estimular novas ideias que talvez n\u00e3o tenham sido consideradas de outra forma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcb958&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcb958\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh3.googleusercontent.com\/BVtWNlC6nMWqlCeO551RM25ZihruzLqTaJbQV_DeJXtzxQDnb6cnBEMiPJlL6RT1vnwrAds17kMjDU_OPChFd2CGwrJFCbyb6hx3-2myKqntBJWyoEb5jQNwjmcwPoAOzUfgnZOZPQacELtCqsHQ7_M\" alt=\"Captura de tela do relat\u00f3rio de IA\" style=\"width:537px;height:302px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"additional-metrics\">M\u00e9tricas adicionais<\/h3>\n\n\n\n<p>Tamb\u00e9m inclu\u00edmos um trecho de alguns KPIs, como o n\u00famero de <a href=\"https:\/\/brand24.com\/pt\/ai-mentions-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mentions<\/a>, seu alcance e sentimento. Isso pode ajudar a entender melhor os insights fornecidos no AI Insights.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcba43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcba43\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh6.googleusercontent.com\/ruVFhmm-bD7-svmYOxwJ-06LQpBHUe4BaKhX575yD8pEriv_yHmmPnlU-ESpKGmPtGgxdRGOKQG3VFNmBXu8FVJJWSSZkxnY_oDFQkvQF4DLm0QC5opQ0Bl-bdswnBQwUkyy575UMckPwdxGPHvjMrQ\" alt=\"Captura de tela do relat\u00f3rio de IA\" style=\"width:534px;height:276px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcbaf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcbaf9\" class=\"wp-block-image aligncenter is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/lh5.googleusercontent.com\/KARRwL9XwjAZmG7E-hHlubU4lEASTrJoPcsGYia0soknjl9ZfmEJnZS80AD3Cl77TN_r5P-3ob362FDkuvUrqwPLqmW34WivTO7TjDSXyPz4XHFvd-Gqc_zgpoQtztzEh1VO_mD0vV94xV2k4m_7olw\" alt=\"Captura de tela do relat\u00f3rio de IA\" style=\"width:533px;height:273px\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-an-ai-report\">Como obter um AI Insights?<\/h2>\n\n\n\n<p>Os AI Insights est\u00e3o dispon\u00edveis para todos os nossos clientes Pro e Enterprise! Se voc\u00ea j\u00e1 \u00e9 um deles, receber\u00e1 o relat\u00f3rio todas as segundas-feiras por meio do seu e-mail registrado. Caso contr\u00e1rio, talvez seja melhor mudar seu plano de assinatura!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Mude seu plano de assinatura e comece a receber at\u00e9 tr\u00eas AI Insights toda segunda-feira! <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Atualiza\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-brand24s-ai-features\">Outros recursos de IA do Brand24<\/h2>\n\n\n\n<p>Na Brand24, damos grande \u00eanfase ao desenvolvimento de ferramentas no contexto dos recursos de IA. Aqui est\u00e3o algumas das solu\u00e7\u00f5es que desenvolvemos e que est\u00e3o prontas para uso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment-analysis\">An\u00e1lise de sentimento<\/h3>\n\n\n\n<p>A an\u00e1lise de sentimento \u00e9 um recurso avan\u00e7ado que analisa automaticamente os mentions e os coment\u00e1rios para determinar se s\u00e3o positivos, negativos ou neutros. Isso ajuda as empresas a entender como os clientes percebem sua marca ou seus produtos, permitindo que elas respondam ao feedback de forma eficaz e tomem decis\u00f5es baseadas em dados. Com os insights em tempo real fornecidos pela An\u00e1lise de sentimento, as empresas podem gerenciar proativamente sua reputa\u00e7\u00e3o e melhorar sua reputa\u00e7\u00e3o geral. <a href=\"https:\/\/brand24.com\/blog\/pt\/sentimento-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentimento de marca<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcc002&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcc002\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/image-26.png\" alt=\"\" class=\"wp-image-159230\" style=\"width:538px;height:320px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-26.png 717w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-26-300x178.png 300w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">Leia mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a> em nosso blog!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"topic-analysis\">An\u00e1lise de t\u00f3picos<\/h3>\n\n\n\n<p>A an\u00e1lise de t\u00f3picos \u00e9 um m\u00e9todo de an\u00e1lise de texto que permite identificar e distinguir v\u00e1rios t\u00f3picos presentes em uma cole\u00e7\u00e3o de mentions da Internet. Ela permite a <strong>an\u00e1lise de centenas, ou at\u00e9 milhares, de artigos, publica\u00e7\u00f5es em m\u00eddias sociais ou coment\u00e1rios, o que seria imposs\u00edvel com a an\u00e1lise manual tradicional<\/strong>.<\/p>\n\n\n\n<p>Usando algoritmos de IA apropriados, \u00e9 f\u00e1cil (ou n\u00e3o \ud83d\ude09 ) identificar e extrair t\u00f3picos, palavras-chave e emo\u00e7\u00f5es relacionadas a um determinado assunto. Isso torna o rastreamento mais conveniente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quais t\u00f3picos s\u00e3o os mais populares e importantes no contexto de seu projeto,<\/li>\n\n\n\n<li>quais palavras e frases s\u00e3o mais comumente usadas,<\/li>\n\n\n\n<li>quais emo\u00e7\u00f5es est\u00e3o associadas a um determinado t\u00f3pico.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2ab2dcc317&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2ab2dcc317\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/07\/image-27-1140x760.png\" alt=\"\" class=\"wp-image-159231\" style=\"width:570px;height:380px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-27-1140x760.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-27-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/image-27.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\"><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Aqui<\/a> Voc\u00ea pode encontrar mais informa\u00e7\u00f5es sobre o t\u00f3pico (entendeu? ;))<\/p>","protected":false},"excerpt":{"rendered":"<p>Prepare-se para explorar os relat\u00f3rios de IA do Brand24! Saiba como essa tecnologia transforma dados brutos em insights acion\u00e1veis. <\/p>","protected":false},"author":78,"featured_media":173780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=159203"}],"version-history":[{"count":17,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159203\/revisions"}],"predecessor-version":[{"id":174021,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159203\/revisions\/174021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/173780"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=159203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=159203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=159203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}