{"id":159263,"date":"2023-07-31T16:17:56","date_gmt":"2023-07-31T14:17:56","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159263"},"modified":"2026-04-13T14:42:47","modified_gmt":"2026-04-13T12:42:47","slug":"ferramentas-de-auditoria-de-midia-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-media-audit-tools\/","title":{"rendered":"Top 11 Social Media Audit Tools to Detect Valuable Insights [2025]"},"content":{"rendered":"<p>Como est\u00e3o seus perfis de m\u00eddia social? Se voc\u00ea n\u00e3o sabe, n\u00e3o se preocupe! Voc\u00ea pode realizar uma auditoria com efici\u00eancia usando algumas ferramentas excelentes. Essas plataformas poderosas o ajudar\u00e3o a otimizar sua estrat\u00e9gia de m\u00eddia social, monitorando e analisando o desempenho de suas contas.<\/p>\n\n\n\n<p>Este artigo explorar\u00e1 em profundidade as ferramentas de auditoria de m\u00eddia social. Discutirei seus recursos e como elas podem melhorar significativamente sua presen\u00e7a na m\u00eddia social.<\/p>\n\n\n\n<p>Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top\">Principais ferramentas de auditoria de m\u00eddia social:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">Brand24<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" title=\"Teste gratuito de 14 dias.\">Teste gratuito de 14 dias.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> \u00e9 uma rede social com tecnologia de IA <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a> que rastreia mentions no Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, YouTube, Twitch e Quora. A ferramenta permite que voc\u00ea veja quem est\u00e1 falando sobre sua marca e o que eles dizem.<\/p>\n\n\n\n<p>Gra\u00e7as ao gr\u00e1fico de volume de mentions, voc\u00ea pode ver picos na conversa sobre sua marca, que podem estar relacionados a campanhas, eventos ou problemas espec\u00edficos de m\u00eddia social.<\/p>\n\n\n\n<p>O Brand24 analisa o sentimento dos mentions. Assim, voc\u00ea pode entender facilmente se a conversa sobre sua marca \u00e9 positiva, negativa ou neutra.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de auditoria de m\u00eddia social! Detecte mentions sociais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>O mais interessante \u00e9 que a ferramenta fornece relat\u00f3rios de IA que apresentam insights, tend\u00eancias e recomenda\u00e7\u00f5es. Al\u00e9m disso, ela detecta as pontua\u00e7\u00f5es de Presen\u00e7a e Reputa\u00e7\u00e3o de sua marca.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode configurar um projeto de monitoramento da concorr\u00eancia para identificar qual fonte gera mais mentions, quais influenciadores discutem sua marca e reunir outras informa\u00e7\u00f5es valiosas que ajudam a conduzir uma <a href=\"https:\/\/brand24.com\/blog\/pt\/auditoria-de-reputacao\/\" target=\"_blank\" rel=\"noopener\" title=\"\">auditoria de reputa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoramento de m\u00eddia social<\/li>\n\n\n\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Descoberta de influenciadores<\/li>\n\n\n\n<li>Rastreamento de hashtag<\/li>\n\n\n\n<li>Hashtags em alta<\/li>\n\n\n\n<li>Relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf195af5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf195af5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"533\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-1140x533.jpeg\" alt=\"Brand24 - uma das melhores ferramentas de auditoria de m\u00eddia social\" class=\"wp-image-175994\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-1140x533.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-640x300.jpeg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-300x140.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24-248x116.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-brand24.jpeg 1186w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analisa\">Analisa<\/h3>\n\n\n\n<p>O Analisa.io \u00e9 uma ferramenta de an\u00e1lise de m\u00eddia social que se concentra principalmente no Instagram, no TikTok e no Twitter. A ferramenta audita e analisa contas p\u00fablicas de m\u00eddia social.<\/p>\n\n\n\n<p>O Analisa o ajudar\u00e1 a detectar muitas m\u00e9tricas \u00fateis de m\u00eddia social, como engajamento m\u00e9dio, total de visualiza\u00e7\u00f5es de v\u00eddeo, hashtags mais usadas e atividade de postagem.<\/p>\n\n\n\n<p>A ferramenta \u00e9 particularmente \u00fatil para campanhas de marketing de influenciadores, pois ajuda a medir e analisar o desempenho dos influenciadores, as taxas de engajamento, os dados demogr\u00e1ficos do p\u00fablico e a efic\u00e1cia da campanha.<\/p>\n\n\n\n<p>A plataforma tamb\u00e9m oferece rastreamento e an\u00e1lise de hashtag, o que pode ajud\u00e1-lo a otimizar sua estrat\u00e9gia de conte\u00fado. Al\u00e9m disso, a Analisa fornece relat\u00f3rios detalhados e f\u00e1ceis de entender que podem ser compartilhados com sua equipe ou clientes.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de perfil<\/li>\n\n\n\n<li>Relat\u00f3rios de campanha<\/li>\n\n\n\n<li>Descoberta de influenciadores<\/li>\n\n\n\n<li>Rastreamento de hashtag<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf195eca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf195eca\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"377\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa.jpeg\" alt=\"Analisa - uma ferramenta que o ajudar\u00e1 a realizar auditorias de m\u00eddia social\" class=\"wp-image-175998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa.jpeg 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa-640x300.jpeg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa-300x141.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-analisa-248x117.jpeg 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upfluence\">Plug-in gratuito do Upfluence<\/h3>\n\n\n\n<p>O Upfluence Free Chrome Plugin \u00e9 uma ferramenta \u00fatil para realizar auditorias de m\u00eddia social. Ele permite que voc\u00ea verifique os detalhes das contas do Instagram, Twitter, Pinterest, TikTok, YouTube e Twitch.<\/p>\n\n\n\n<p>Usando a extens\u00e3o, voc\u00ea pode verificar rapidamente as informa\u00e7\u00f5es demogr\u00e1ficas sobre o p\u00fablico envolvido e descobrir o envolvimento m\u00e9dio e a frequ\u00eancia de publica\u00e7\u00e3o de qualquer perfil.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de perfil<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-do-publico-alvo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise do p\u00fablico<\/a><\/li>\n\n\n\n<li>M\u00e9tricas de engajamento<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf196318&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf196318\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"616\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug-1140x616.jpeg\" alt=\"Plug-in gratuito Upfluence - uma ferramenta \u00fatil para realizar auditorias de influenciadores\" class=\"wp-image-175995\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug-1140x616.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug-300x162.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug-248x134.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-upfluence-plug.jpeg 1233w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de auditoria de m\u00eddia social! Detecte mentions sociais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"napoleoncat\">Napole\u00e3oCat<\/h3>\n\n\n\n<p>O NapoleonCat \u00e9 uma ferramenta abrangente de auditoria de m\u00eddia social. Ele oferece uma ampla gama de recursos para gerenciar, analisar e gerar relat\u00f3rios sobre plataformas de m\u00eddia social, incluindo Facebook, Instagram, Twitter, LinkedIn e YouTube.<\/p>\n\n\n\n<p>Com o NapoleonCat, voc\u00ea pode acompanhar as taxas de engajamento, o alcance, as hashtags, o crescimento de seguidores e os dados demogr\u00e1ficos de seus perfis.<\/p>\n\n\n\n<p>A ferramenta permite que voc\u00ea compare seu desempenho com o de seus concorrentes, fornecendo insights valiosos sobre suas estrat\u00e9gias e como elas repercutem no p\u00fablico-alvo.<\/p>\n\n\n\n<p>O NapoleonCat tamb\u00e9m oferece recursos de gerenciamento de m\u00eddia social, incluindo a publica\u00e7\u00e3o e o agendamento de postagens.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de m\u00eddia social<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n\n\n\n<li>Publica\u00e7\u00e3o em m\u00eddia social<\/li>\n\n\n\n<li>Relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf1967db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf1967db\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"460\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-napoleoncat.jpeg\" alt=\"NapoleonCat - uma das melhores ferramentas de auditoria de m\u00eddia social\" class=\"wp-image-175996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-napoleoncat.jpeg 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-napoleoncat-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-napoleoncat-300x138.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-napoleoncat-248x114.jpeg 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\">Hootsuite<\/h3>\n\n\n\n<p>O Hootsuite \u00e9 uma ferramenta abrangente de gerenciamento de m\u00eddia social que pode ser usada para auditoria de m\u00eddia social. A ferramenta \u00e9 compat\u00edvel com v\u00e1rias plataformas de m\u00eddia social, incluindo Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest e YouTube.<\/p>\n\n\n\n<p>A Hootsuite oferece an\u00e1lises robustas que permitem que voc\u00ea acompanhe v\u00e1rias m\u00e9tricas, incluindo engajamento, alcance, impress\u00f5es e crescimento de seguidores.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode agendar e publicar posts em v\u00e1rias contas de m\u00eddia social em um \u00fanico painel.<\/p>\n\n\n\n<p>O mais interessante \u00e9 que a Hootsuite oferece relat\u00f3rios personaliz\u00e1veis que facilitam o compartilhamento do desempenho da m\u00eddia social com sua equipe ou clientes.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auditoria de m\u00eddia social<\/li>\n\n\n\n<li>Programa\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li>Relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf196b49&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf196b49\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"407\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hootsuite.jpeg\" alt=\"Hootsuite - ferramenta de an\u00e1lise e gerenciamento de m\u00eddia social que o ajudar\u00e1 a realizar uma auditoria\" class=\"wp-image-176001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hootsuite.jpeg 720w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hootsuite-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hootsuite-300x170.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hootsuite-248x140.jpeg 248w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de auditoria de m\u00eddia social! Detecte mentions sociais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hypeauditor\">Auditor do Hype<\/h3>\n\n\n\n<p>O HypeAuditor \u00e9 uma ferramenta usada para auditar contas sociais, com foco na an\u00e1lise de influenciadores e na detec\u00e7\u00e3o de fraudes. Ela foi projetada para fornecer insights detalhados sobre influenciadores em v\u00e1rias plataformas, como Instagram, Twitter, Twitch, YouTube e TikTok.<\/p>\n\n\n\n<p>Ele analisa de forma abrangente os dados demogr\u00e1ficos do p\u00fablico-alvo dos influenciadores, as taxas de engajamento e outras m\u00e9tricas importantes.<\/p>\n\n\n\n<p>Al\u00e9m disso, ele pode identificar seguidores falsos e engajamento artificial, garantindo que voc\u00ea trabalhe com influenciadores genu\u00ednos.<\/p>\n\n\n\n<p>Com o HypeAuditor, voc\u00ea tamb\u00e9m poder\u00e1 acompanhar a efic\u00e1cia das suas campanhas de marketing de influenciadores.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auditoria de influenciadores<\/li>\n\n\n\n<li>Rastreamento de campanhas de influenciadores<\/li>\n\n\n\n<li>Detec\u00e7\u00e3o de seguidores falsos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf196ff8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf196ff8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"416\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hypeauditor.jpeg\" alt=\"HypeAuditor - uma das ferramentas de auditoria de m\u00eddia social que o ajudar\u00e1 a analisar os influenciadores\" class=\"wp-image-175999\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hypeauditor.jpeg 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hypeauditor-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hypeauditor-300x125.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-hypeauditor-248x103.jpeg 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buffer\">Buffer<\/h3>\n\n\n\n<p>O Buffer \u00e9 conhecido principalmente como uma ferramenta de gerenciamento de m\u00eddia social, em vez de uma ferramenta abrangente de auditoria de m\u00eddia social.<\/p>\n\n\n\n<p>Ele foi projetado para ajudar as empresas a programar, publicar e gerenciar postagens em v\u00e1rios canais de m\u00eddia social, como Facebook, Instagram, Twitter, LinkedIn, TikTok e Pinterest.<\/p>\n\n\n\n<p>Mas o Buffer oferece alguns recursos de an\u00e1lise. Ele o ajudar\u00e1 a acompanhar o desempenho de seus perfis e a criar relat\u00f3rios.<\/p>\n\n\n\n<p>A ferramenta rastreia m\u00e9tricas de engajamento, compara resultados pagos e org\u00e2nicos e mede hist\u00f3rias, postagens individuais e hashtags.<\/p>\n\n\n\n<p>No entanto, ferramentas abrangentes de auditoria de m\u00eddia social podem oferecer recursos adicionais, como an\u00e1lise aprofundada da concorr\u00eancia, auditoria de conte\u00fado, an\u00e1lise de sentimentos etc., que n\u00e3o s\u00e3o o foco principal do Buffer.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de contas<\/li>\n\n\n\n<li>Hist\u00f3rias e an\u00e1lises de postagens<\/li>\n\n\n\n<li>Dados demogr\u00e1ficos do p\u00fablico<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf197342&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf197342\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-buffer.jpeg\" alt=\"Buffer - plataforma de gerenciamento de m\u00eddia social\" class=\"wp-image-175997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-buffer.jpeg 992w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-buffer-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-buffer-300x180.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-buffer-248x149.jpeg 248w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crowdfire\">Crowdfire<\/h3>\n\n\n\n<p>O Crowdfire \u00e9 principalmente uma ferramenta de gerenciamento de m\u00eddia social que permite selecionar conte\u00fado, programar e publicar postagens.<\/p>\n\n\n\n<p>Essa ferramenta ajuda a gerenciar perfis de m\u00eddia social e a se conectar com p\u00fablicos no Facebook, Instagram, Twitter, Pinterest e LinkedIn. Infelizmente, ela n\u00e3o oferece suporte ao TikTok.<\/p>\n\n\n\n<p>O Crowdfire oferece alguns recursos de an\u00e1lise, incluindo o acompanhamento do desempenho de suas postagens, o fornecimento de dados sobre seus seguidores e <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\">An\u00e1lise da concorr\u00eancia<\/a>.<\/p>\n\n\n\n<p>No entanto, em compara\u00e7\u00e3o com outras ferramentas, o Crowdfire pode n\u00e3o oferecer uma an\u00e1lise t\u00e3o aprofundada. Sua principal desvantagem \u00e9 a falta de <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-do-twitter\/\">An\u00e1lise do Twitter<\/a>.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curadoria de conte\u00fado<\/li>\n\n\n\n<li>P\u00f3s-programa\u00e7\u00e3o<\/li>\n\n\n\n<li>An\u00e1lise de m\u00eddia social (exceto Twitter e TikTok)<\/li>\n\n\n\n<li>An\u00e1lise da concorr\u00eancia<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf197687&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf197687\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-crowdfire.jpeg\" alt=\"Crowdfire - uma das melhores ferramentas de auditoria de m\u00eddia social\" class=\"wp-image-176000\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-crowdfire.jpeg 959w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-crowdfire-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-crowdfire-300x164.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-crowdfire-248x136.jpeg 248w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agorapulse\">Agorapulse<\/h3>\n\n\n\n<p>A Agorapulse \u00e9 uma ferramenta que oferece uma s\u00e9rie de recursos para ajudar as empresas a gerenciar suas atividades de m\u00eddia social e medir seu desempenho.<\/p>\n\n\n\n<p>A ferramenta \u00e9 compat\u00edvel com o Facebook, o Instagram, o LinkedIn, o YouTube e o TikTok. Voc\u00ea pode us\u00e1-la durante um processo de auditoria de m\u00eddia social.<\/p>\n\n\n\n<p>A Agorapulse oferece recursos de relat\u00f3rios e an\u00e1lises que fornecem insights sobre seus <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-midia-social\/\" title=\"desempenho da m\u00eddia social\">desempenho da m\u00eddia social<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de auditoria de m\u00eddia social! Detecte mentions sociais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Voc\u00ea pode acompanhar o envolvimento, o crescimento do p\u00fablico, o desempenho do conte\u00fado e outras m\u00e9tricas. Ele tamb\u00e9m oferece an\u00e1lise da concorr\u00eancia e gera\u00e7\u00e3o automatizada de relat\u00f3rios.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programa\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fado<\/li>\n\n\n\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\">Monitoramento de m\u00eddia social<\/a><\/li>\n\n\n\n<li>Relat\u00f3rios e an\u00e1lises<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf197b3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf197b3f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-agorapulse.png\" alt=\"Agorapulse - uma das melhores ferramentas de auditoria de m\u00eddia social que o ajudar\u00e1 a impulsionar sua estrat\u00e9gia de marketing de m\u00eddia social\" class=\"wp-image-176002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-agorapulse.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-agorapulse-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-agorapulse-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-agorapulse-248x141.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iconosquare\">Iconosquare<\/h3>\n\n\n\n<p>Com o Iconosquare, voc\u00ea pode auditar perfis do Instagram, Facebook, Twitter, LinkedIn e TikTok.<\/p>\n\n\n\n<p>A ferramenta fornece an\u00e1lises abrangentes sobre v\u00e1rias m\u00e9tricas de desempenho, incluindo taxa de engajamento, crescimento de seguidores, melhores hor\u00e1rios de postagem e muito mais. Os usu\u00e1rios podem criar relat\u00f3rios personalizados com base nos <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"15 principais m\u00e9tricas de m\u00eddia social a serem monitoradas em 2023\">m\u00e9tricas de m\u00eddia social<\/a> com as quais eles mais se importam.<\/p>\n\n\n\n<p>Al\u00e9m das an\u00e1lises regulares de postagens, o Iconosquare oferece an\u00e1lises detalhadas para o Instagram Stories. Ele tamb\u00e9m o ajudar\u00e1 a analisar postagens promovidas no Instagram.<\/p>\n\n\n\n<p>O Iconosquare permite que voc\u00ea adicione perfis de concorrentes ao seu painel e acompanhe suas principais m\u00e9tricas. A ferramenta tamb\u00e9m oferece <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">social listening<\/a> mas somente para o Facebook e o Instagram.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de contas<\/li>\n\n\n\n<li>Agendamento e publica\u00e7\u00e3o de posts<\/li>\n\n\n\n<li>Benchmarking de concorrentes<\/li>\n\n\n\n<li>Relat\u00f3rios personalizados<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf197ea4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf197ea4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare.png\" alt=\"Iconosquare - uma das melhores ferramentas de auditoria de m\u00eddia social \" class=\"wp-image-176003\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-iconsquare-248x117.png 248w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sendible\">Envi\u00e1vel<\/h3>\n\n\n\n<p>O objetivo do Sendible \u00e9 fornecer <strong>insights sobre m\u00eddia social <\/strong>para verificar o que est\u00e1 funcionando para seu p\u00fablico-alvo. Ele oferece recursos que podem ser valiosos durante uma auditoria de m\u00eddia social.<\/p>\n\n\n\n<p>A ferramenta \u00e9 compat\u00edvel com v\u00e1rias redes sociais, como Instagram, Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube e WordPress.<\/p>\n\n\n\n<p>Com o Sendible, voc\u00ea pode gerar relat\u00f3rios para descobrir insights sobre m\u00e9tricas de desempenho, como engajamento e crescimento do p\u00fablico de qualquer marca.<\/p>\n\n\n\n<p>Al\u00e9m disso, essa ferramenta o ajuda a encontrar os melhores hor\u00e1rios para postar, seus seguidores mais ativos e suas postagens de melhor desempenho. Da mesma forma que outras ferramentas do mentioned, o Sendible permite planejar e programar conte\u00fado em v\u00e1rias plataformas de m\u00eddia social.<\/p>\n\n\n\n<p>Principais recursos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lises e relat\u00f3rios<\/li>\n\n\n\n<li>Agendamento e publica\u00e7\u00e3o de posts<\/li>\n\n\n\n<li>Obten\u00e7\u00e3o de conte\u00fado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a493cf1981e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a493cf1981e4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-sendible.jpeg\" alt=\"Sendible - uma das melhores ferramentas de auditoria de m\u00eddia social \" class=\"wp-image-175993\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-sendible.jpeg 973w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-sendible-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-sendible-300x189.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/07\/social-media-audit-tools-sendible-248x156.jpeg 248w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">Como escolher uma ferramenta de auditoria de m\u00eddia social?<\/h2>\n\n\n\n<p>Ao escolher uma ferramenta de auditoria de m\u00eddia social, voc\u00ea deve garantir que ela tenha os seguintes recursos principais:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cobertura da plataforma<\/strong>: Certifique-se de que a ferramenta seja compat\u00edvel com todas as plataformas de m\u00eddia social que sua empresa utiliza. Algumas ferramentas podem ser compat\u00edveis apenas com as principais plataformas, como Facebook, Instagram e Twitter, enquanto outras podem abranger tamb\u00e9m LinkedIn, Pinterest, TikTok e outras.<\/li>\n\n\n\n<li><strong>An\u00e1lise abrangente<\/strong>: A ferramenta deve fornecer uma ampla gama de an\u00e1lises, incluindo taxas de engajamento, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">alcance da m\u00eddia social<\/a>impress\u00f5es, cliques, curtidas, compartilhamentos, coment\u00e1rios, crescimento de seguidores, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\">o compartilhamento de voz<\/a>etc. Algumas ferramentas ainda oferecem <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a> para entender como seu p\u00fablico percebe sua marca.<\/li>\n\n\n\n<li><strong>Compara\u00e7\u00e3o de concorrentes<\/strong>: A capacidade de comparar o desempenho de sua m\u00eddia social com o de seus concorrentes \u00e9 um recurso valioso. Ele pode fornecer insights sobre o que eles est\u00e3o fazendo bem e onde voc\u00ea pode melhorar.<\/li>\n\n\n\n<li><strong>An\u00e1lise de conte\u00fado<\/strong>: Procure uma ferramenta que ajude a analisar o desempenho de seu conte\u00fado. Isso inclui identificar quais tipos de postagens geram mais engajamento, os melhores hor\u00e1rios para postar e as hashtags ou palavras-chave mais eficazes.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios<\/strong>: Um recurso essencial \u00e9 a capacidade de gerar relat\u00f3rios que sejam f\u00e1ceis de entender e compartilhar com sua equipe ou clientes. O ideal \u00e9 que a ferramenta ofere\u00e7a n\u00e3o apenas dados, mas tamb\u00e9m percep\u00e7\u00f5es e recomenda\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Interface amig\u00e1vel ao usu\u00e1rio<\/strong>: Uma ferramenta com uma interface limpa e intuitiva ser\u00e1 muito mais f\u00e1cil de usar e economizar\u00e1 seu tempo a longo prazo.<\/li>\n\n\n\n<li><strong>Recursos de agendamento e publica\u00e7\u00e3o<\/strong>: Algumas ferramentas de auditoria tamb\u00e9m oferecem a possibilidade de programar e publicar posts em v\u00e1rias plataformas, o que pode ser uma vantagem significativa.<\/li>\n\n\n\n<li><strong>Alertas e notifica\u00e7\u00f5es<\/strong>: A capacidade de configurar alertas para eventos ou m\u00e9tricas espec\u00edficos pode ajud\u00e1-lo a reagir mais rapidamente \u00e0s mudan\u00e7as em sua empresa. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/criar-presenca-na-midia-social\/\">presen\u00e7a na m\u00eddia social<\/a> e desempenho.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o<\/strong>: Verifique se a ferramenta se integra bem a outros softwares que voc\u00ea usa em sua empresa, como sistemas de CRM, e-mail <a href=\"https:\/\/brand24.com\/blog\/pt\/software-de-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">software de marketing<\/a>etc.<\/li>\n\n\n\n<li><strong>Suporte ao cliente<\/strong>: Um bom atendimento ao cliente \u00e9 essencial, especialmente se voc\u00ea tiver algum problema ou precisar de ajuda para entender determinados recursos ou relat\u00f3rios.<\/li>\n<\/ol>\n\n\n\n<p>Lembre-se de que a melhor ferramenta para voc\u00ea depende de suas necessidades comerciais espec\u00edficas e de seu or\u00e7amento, portanto, certifique-se de identific\u00e1-las antes de escolher uma ferramenta.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a ferramenta de auditoria de m\u00eddia social! Detecte mentions sociais!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>E a\u00ed est\u00e1, \u00f3timas ferramentas que o ajudar\u00e3o a auditar perfis de m\u00eddia social. E o melhor \u00e9 que voc\u00ea pode us\u00e1-las para auditar seus concorrentes e verificar o que funciona para eles.<\/p>\n\n\n\n<p>Algumas das ferramentas mentioned, como Analisa e Upfluence, oferecem acesso gratuito a alguns dados de auditoria. Mas para realizar uma an\u00e1lise aprofundada <a href=\"https:\/\/brand24.com\/blog\/pt\/como-realizar-uma-auditoria-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">auditoria da marca<\/a>, voc\u00ea precisa usar ferramentas avan\u00e7adas de monitoramento e an\u00e1lise.<\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"12 ferramentas indispens\u00e1veis de monitoramento de m\u00eddia social para 2023\">ferramentas de monitoramento de m\u00eddia social<\/a> o ajudar\u00e1 a detectar quantos mentions sua marca ganhou no Instagram, no TikTok e em outras plataformas. <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=126\" title=\"Inicie um teste gratuito de 14 dias agora!\">Inicie um teste gratuito de 14 dias agora!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Confira as 11 principais ferramentas de auditoria de m\u00eddia social! 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