{"id":159297,"date":"2023-08-03T09:04:38","date_gmt":"2023-08-03T07:04:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159297"},"modified":"2026-02-03T13:48:44","modified_gmt":"2026-02-03T12:48:44","slug":"exemplos-de-feedback-do-cliente","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/customer-feedback-examples\/","title":{"rendered":"Exemplos de feedback de clientes: Apple, Facebook, Nike e outros"},"content":{"rendered":"<p><strong>Voc\u00ea sabia que, de cada 26 clientes insatisfeitos, apenas um expressa sua reclama\u00e7\u00e3o, enquanto o restante se afasta silenciosamente? \u00c9 por isso que a coleta eficaz de feedback \u00e9 t\u00e3o crucial. Vamos nos aprofundar nos melhores exemplos de feedback de clientes e analis\u00e1-los juntos!<\/strong><\/p>\n\n\n\n<p>As estat\u00edsticas s\u00e3o cru\u00e9is, eu sei. <\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o quer que 96% clientes insatisfeitos saiam imediatamente, sem fornecer feedback.<\/p>\n\n\n\n<p>\u00c9 por isso que voc\u00ea deve estar sempre preparado para receber <a href=\"https:\/\/brand24.com\/blog\/pt\/como-descobrir-insights-sobre-o-consumidor-usando-o-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">percep\u00e7\u00f5es do consumidor<\/a>. \u00c9 bom ter estruturas prontas para medir a satisfa\u00e7\u00e3o do cliente e solicitar feedback quando necess\u00e1rio.<\/p>\n\n\n\n<p>Com um feedback preciso e insights pr\u00e1ticos, voc\u00ea pode melhorar a jornada do cliente. Dessa forma, voc\u00ea reduzir\u00e1 as taxas de rotatividade e conquistar\u00e1 a fidelidade do cliente.<\/p>\n\n\n\n<p>Hoje, aprenderemos como as empresas bem-sucedidas obt\u00eam bons exemplos de feedback dos clientes. Tamb\u00e9m veremos qual formul\u00e1rio de feedback \u00e9 o mais eficaz.<\/p>\n\n\n\n<p>Parece bom?<\/p>\n\n\n\n<p>Vamos descobrir juntos como liberar o poder do feedback do cliente!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-customer-feedback\"><strong>O que \u00e9 feedback do cliente?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Feedback do cliente<\/a> refere-se \u00e0s opini\u00f5es e percep\u00e7\u00f5es dos clientes sobre um produto ou servi\u00e7o.<\/p>\n\n\n\n<p>\u00c9 uma fonte valiosa de dados para as empresas, pois ajuda a entender a satisfa\u00e7\u00e3o e as necessidades dos clientes. Ela desempenha um papel importante na identifica\u00e7\u00e3o de \u00e1reas de aprimoramento e na medi\u00e7\u00e3o do sucesso.<\/p>\n\n\n\n<p>Voc\u00ea pode obter feedback dos clientes por meio de v\u00e1rios canais. Voc\u00ea pode escolher entre<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pesquisas de satisfa\u00e7\u00e3o do cliente,<\/li>\n\n\n\n<li>formul\u00e1rios de feedback,<\/li>\n\n\n\n<li>coment\u00e1rios on-line,<\/li>\n\n\n\n<li>intera\u00e7\u00f5es de m\u00eddia social.<\/li>\n<\/ul>\n\n\n\n<p>Ao monitorar o feedback dos usu\u00e1rios, \u00e9 poss\u00edvel tomar decis\u00f5es informadas para aprimorar as experi\u00eancias dos clientes. H\u00e1 muitos<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> ferramentas de feedback do cliente<\/a> que podem ajud\u00e1-lo com isso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"active-vs-passive-feedback\"><strong>Feedback de satisfa\u00e7\u00e3o do cliente ativo versus passivo<\/strong><\/h2>\n\n\n\n<p>Feedback ativo e passivo s\u00e3o duas abordagens para a coleta de feedback. Ambas t\u00eam seus benef\u00edcios e s\u00e3o adequadas em determinadas situa\u00e7\u00f5es. Voc\u00ea tamb\u00e9m pode us\u00e1-las juntas, pois elas podem se complementar. Vamos dar uma olhada em suas defini\u00e7\u00f5es e pr\u00f3s e contras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feedback ativo do cliente<\/strong><\/h3>\n\n\n\n<p>Essa \u00e9 uma abordagem proativa. A empresa inicia a coleta de feedback entrando em contato com os clientes. Eles entram em contato com os clientes por meio de pesquisas, e-mails ou chamadas telef\u00f4nicas para fazer perguntas espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231635031&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231635031\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/active-feedback-klm-survey-min.png\" alt=\"Pesquisa de satisfa\u00e7\u00e3o do cliente da KLM\" class=\"wp-image-159299\" style=\"width:479px;height:599px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/active-feedback-klm-survey-min.png 479w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/active-feedback-klm-survey-min-300x375.png 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesquisa de satisfa\u00e7\u00e3o do cliente da KLM<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Profissionais de feedback ativo<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contextual: Voc\u00ea pode perguntar sobre determinadas experi\u00eancias em um momento espec\u00edfico.<\/li>\n\n\n\n<li>Espec\u00edfico para o cliente: As micropesquisas direcionadas proporcionam um feedback mais personalizado.<\/li>\n\n\n\n<li>Precis\u00e3o: Re\u00fana percep\u00e7\u00f5es sobre aspectos espec\u00edficos de seu produto ou servi\u00e7o.<\/li>\n\n\n\n<li>Tomada de decis\u00e3o informada: O feedback valioso d\u00e1 suporte a decis\u00f5es alinhadas com as prefer\u00eancias do cliente.<\/li>\n\n\n\n<li>Aumento da satisfa\u00e7\u00e3o do cliente: A abordagem das preocupa\u00e7\u00f5es mostra que voc\u00ea valoriza as opini\u00f5es dos clientes. Essas estrat\u00e9gias ativas levam a n\u00edveis mais altos de satisfa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feedback passivo do cliente<\/strong><\/h3>\n\n\n\n<p>O feedback passivo do cliente envolve a coleta de opini\u00f5es do cliente sem solicita\u00e7\u00e3o direta. Ele usa <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>, an\u00e1lise de sites e <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de sentimentos<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163544c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163544c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"853\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/passive-feedback-klm-mentions-min.png\" alt=\"KLM mentions detectados por Brand24\" class=\"wp-image-159300\" style=\"width:608px;height:640px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/passive-feedback-klm-mentions-min.png 811w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/passive-feedback-klm-mentions-min-300x316.png 300w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">KLM mentions detectados por Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pr\u00f3s do feedback passivo do cliente<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o intrusivo: n\u00e3o interrompe a experi\u00eancia do cliente.<\/li>\n\n\n\n<li>Insights imparciais: Os clientes fornecem feedback conforme sua conveni\u00eancia. Isso leva a respostas mais aut\u00eanticas.<\/li>\n\n\n\n<li>Melhoria cont\u00ednua: A coleta de dados de feedback promove a cultura do desenvolvimento constante<\/li>\n\n\n\n<li>Baixo esfor\u00e7o: Coleta cont\u00ednua de dados sem necessidade de envolvimento ativo.<\/li>\n\n\n\n<li>Vis\u00e3o hol\u00edstica: Insights de um p\u00fablico amplo.<\/li>\n\n\n\n<li>Escal\u00e1vel: Adequado para coletar feedback de muitos clientes. N\u00e3o sobrecarrega os recursos.<\/li>\n\n\n\n<li>An\u00e1lise de longo prazo: Permite a coleta de dados por per\u00edodos prolongados, apoiando a identifica\u00e7\u00e3o de tend\u00eancias.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-from-brands\"><strong>Coleta de feedback dos clientes - exemplos de marcas reais<\/strong><\/h2>\n\n\n\n<p>No mundo competitivo de hoje, as empresas sabem o valor do feedback do usu\u00e1rio.<\/p>\n\n\n\n<p>Ele \u00e9 \u00fatil para superar a concorr\u00eancia e aprimorar produtos e servi\u00e7os. Assim, exploraremos exemplos de feedback de clientes de marcas conhecidas. Espero que essas refer\u00eancias sirvam de inspira\u00e7\u00e3o para voc\u00ea.<\/p>\n\n\n\n<p>Voc\u00ea ver\u00e1 que cada uma delas tem uma abordagem exclusiva para a estrat\u00e9gia e as percep\u00e7\u00f5es do cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Como coletamos feedback no Brand24? \u00c9 claro que usamos <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a>!<\/p>\n\n\n\n<p>N\u00e3o queremos perder nenhuma opini\u00e3o crucial. Por esse motivo, examinamos regularmente nossos mentions e monitoramos as m\u00e9tricas. \u00c9 assim que verificamos se nossos clientes est\u00e3o satisfeitos e acompanhamos nossas <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231635839&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231635839\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"758\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/b24-mentions-min.png\" alt=\"Brand24 mentions\" class=\"wp-image-159301\" style=\"width:521px;height:569px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-mentions-min.png 695w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-mentions-min-300x327.png 300w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 mentions<\/figcaption><\/figure>\n\n\n\n<p>Mas isso n\u00e3o \u00e9 a \u00fanica coisa que fazemos.<\/p>\n\n\n\n<p>Entramos em contato com nossos clientes regularmente. Perguntamos se eles gostam da ferramenta e se ela \u00e9 compreens\u00edvel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231635b52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231635b52\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"246\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/b24-email-1-min.png\" alt=\"E-mail de feedback da equipe de sucesso do cliente do Brand24\" class=\"wp-image-159302\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-email-1-min.png 993w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-email-1-min-300x74.png 300w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">E-mail de feedback da equipe de sucesso do cliente do Brand24<\/figcaption><\/figure>\n\n\n\n<p>Esperamos oferecer suporte e a op\u00e7\u00e3o de deixar coment\u00e1rios dessa forma.<\/p>\n\n\n\n<p>Nossa Equipe de Sucesso do Cliente entra em contato com pessoas que iniciaram uma avalia\u00e7\u00e3o ou compraram a ferramenta, mas n\u00e3o a utilizam. \u00c9 assim que coletamos feedback sobre o motivo da desist\u00eancia. Ficamos sabendo o que causa dificuldades ou \u00e9 muito complicado.<\/p>\n\n\n\n<p>Com base nessas valiosas percep\u00e7\u00f5es, podemos desenvolver o Brand24 na dire\u00e7\u00e3o que voc\u00ea deseja.<\/p>\n\n\n\n<p>Tamb\u00e9m o informamos sobre os recursos e as op\u00e7\u00f5es que voc\u00ea n\u00e3o usa. Dessa forma, queremos garantir que voc\u00ea tire proveito de todas as funcionalidades essenciais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231635e7e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231635e7e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"273\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/b24-email-2-min-1-1140x273.png\" alt=\"E-mail da equipe de sucesso do cliente do Brand24\" class=\"wp-image-159305\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-email-2-min-1-1140x273.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-email-2-min-1-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-email-2-min-1.png 1234w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">E-mail da equipe de sucesso do cliente do Brand24<\/figcaption><\/figure>\n\n\n\n<p>Tamb\u00e9m temos um grupo privado no Facebook para estarmos pr\u00f3ximos de nosso p\u00fablico. Voc\u00ea pode <a href=\"https:\/\/www.facebook.com\/groups\/b24sociallisteningcommunity\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Participe da comunidade de escuta social<\/a> para saber mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia social<\/a> e o uso do Brand24.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m poder\u00e1 influenciar nosso desenvolvimento participando de pesquisas e deixando feedback em publica\u00e7\u00f5es e coment\u00e1rios.<\/p>\n\n\n\n<p>Estamos esperando por voc\u00ea para se juntar a n\u00f3s!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163614c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163614c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/social-listening-community-min-1.png\" alt=\"Participe de nossa comunidade de escuta social no Facebook!\" class=\"wp-image-159306\" style=\"width:566px;height:416px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-listening-community-min-1.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/social-listening-community-min-1-300x220.png 300w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Participe de nossa comunidade de escuta social no Facebook!<\/figcaption><\/figure>\n\n\n\n<p>A Brand24 coleta feedback dos usu\u00e1rios de forma hol\u00edstica. N\u00e3o queremos deixar nenhum coment\u00e1rio sem resposta ou clientes se sentindo deixados de lado.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o monitoramento de m\u00eddia com o Brand24 e fique por dentro dos seus mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\u00c9 claro que, quando uma empresa cresce, ela come\u00e7a a receber mais reconhecimento e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social mentions<\/a>. Ent\u00e3o, fica dif\u00edcil responder a todos os tweets e publica\u00e7\u00f5es no Instagram.<\/p>\n\n\n\n<p>Embora voc\u00ea n\u00e3o deva deixar de monitorar e responder \u00e0s mensagens mentions.<\/p>\n\n\n\n<p>Provavelmente voc\u00ea n\u00e3o ter\u00e1 tempo para interagir com cada coment\u00e1rio, mas veja o exemplo do McDonald's. Eles recebem milhares de coment\u00e1rios por dia, mas ainda assim respondem \u00e0s quest\u00f5es e agradecem aos clientes pelos elogios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>02 McDonalds<\/strong><\/h3>\n\n\n\n<p>O McDonald's coleta e responde ativamente aos coment\u00e1rios dos clientes nas m\u00eddias sociais. Eles abordam prontamente as preocupa\u00e7\u00f5es dos clientes e se envolvem com seu p\u00fablico.<\/p>\n\n\n\n<p>A empresa definitivamente sabe da import\u00e2ncia de responder \u00e0s perguntas. Eles fazem o poss\u00edvel para resolver os problemas e melhorar a experi\u00eancia gastron\u00f4mica dos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231636779&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231636779\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/mc-donalds-1-min.png\" alt=\"An\u00e1lise do McDonald&#039;s com a resposta da empresa\" class=\"wp-image-159307\" style=\"width:574px;height:413px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-1-min.png 765w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-1-min-300x216.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">McDonald's: an\u00e1lise com a resposta da empresa<\/figcaption><\/figure>\n\n\n\n<p>Por meio da intera\u00e7\u00e3o em tempo real, o McDonald's demonstra seu compromisso com a satisfa\u00e7\u00e3o do cliente. Isso prova que eles valorizam e se preocupam com as opini\u00f5es de seus visitantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231636a3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231636a3c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/mc-donalds-2-min.png\" alt=\"Resposta do McDonald&#039;s ao tu\u00edte de um cliente\" class=\"wp-image-159308\" style=\"width:575px;height:371px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-2-min.png 766w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-2-min-300x193.png 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">McDonald's: resposta ao tu\u00edte de um cliente<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m de abordar os<a href=\"https:\/\/brand24.com\/blog\/pt\/lados-positivos-das-criticas-negativas\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> cr\u00edticas negativas<\/a>Em sua primeira visita ao Mcdonald's, a empresa se lembra de interagir com as pessoas felizes. Esse \u00e9 o aspecto que muitas empresas esquecem. No entanto, ele tamb\u00e9m \u00e9 vital para uma <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reconhecimento da marca<\/a> e um excelente <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-comercial\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o comercial<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231636e09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231636e09\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"697\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/mc-donalds-3-min.png\" alt=\"O McDonald&#039;s est\u00e1 respondendo a um mention\" class=\"wp-image-159309\" style=\"width:566px;height:523px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-3-min.png 755w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/mc-donalds-3-min-300x277.png 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O McDonald's est\u00e1 respondendo a um mention<\/figcaption><\/figure>\n\n\n\n<p>Observando a atividade on-line do McDonald's, eu realmente suspeito que eles usam um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a>. Isso se deve ao fato de que eles est\u00e3o sempre no topo de seus mentions. Eles nunca perdem uma postagem, mesmo quando ningu\u00e9m os marcou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Booking.com<\/strong><\/h3>\n\n\n\n<p>A Booking, uma importante ag\u00eancia de viagens on-line, baseia-se em uma pesquisa detalhada para coletar o feedback dos clientes. Voc\u00ea a preenche ap\u00f3s cada estadia no hotel para compartilhar suas experi\u00eancias.<\/p>\n\n\n\n<p>A inten\u00e7\u00e3o por tr\u00e1s da pesquisa \u00e9 reunir percep\u00e7\u00f5es detalhadas. Infelizmente, alguns clientes a consideram demorada. Isso os desencoraja a deixar coment\u00e1rios. \u00c9 especialmente cansativo se voc\u00ea se hospedar em v\u00e1rios hot\u00e9is durante as f\u00e9rias.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72316370ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72316370ed\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/booking-1-min.png\" alt=\"Solicita\u00e7\u00e3o do Booking para um feedback mais abrangente\" class=\"wp-image-159310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-1-min.png 943w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-1-min-300x183.png 300w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reserva: uma solicita\u00e7\u00e3o de feedback mais abrangente<\/figcaption><\/figure>\n\n\n\n<p>Felizmente, h\u00e1 tamb\u00e9m a op\u00e7\u00e3o de avaliar tudo com emojis e n\u00fameros. Essa \u00e9 uma alternativa mais conveniente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72316373aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72316373aa\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"723\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/booking-2-min.png\" alt=\"Reserva: pesquisa de satisfa\u00e7\u00e3o do cliente\" class=\"wp-image-159311\" style=\"width:524px;height:362px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-2-min.png 1048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-2-min-300x207.png 300w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reserva: pesquisa de satisfa\u00e7\u00e3o do cliente<\/figcaption><\/figure>\n\n\n\n<p>No entanto, para os envolvidos, h\u00e1 uma oportunidade de compartilhar feedback detalhado. \u00c9 assim que voc\u00ea pode influenciar o futuro dos servi\u00e7os da Booking.<\/p>\n\n\n\n<p>Para garantir que voc\u00ea se lembre de fornecer feedback, a Booking envia e-mails. Eles pedem que voc\u00ea avalie sua experi\u00eancia com uma determinada estadia e hotel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231637679&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231637679\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"493\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/booking-3-min.png\" alt=\"Reserva: solicita\u00e7\u00e3o de feedback enviada por e-mail\" class=\"wp-image-159312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-3-min.png 903w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/booking-3-min-300x164.png 300w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reserva: solicita\u00e7\u00e3o de feedback enviada por e-mail<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o monitoramento de m\u00eddia com o Brand24 e fique por dentro dos seus mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Apple<\/strong><\/h3>\n\n\n\n<p>A Apple tem dois m\u00e9todos para coletar feedback dos clientes. Primeiro, eles t\u00eam um site dedicado onde os clientes podem deixar coment\u00e1rios sobre os produtos de software e hardware da Apple.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231637aa7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231637aa7\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"818\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/apple-feedback-1-min-1140x818.png\" alt=\"Apple: Feedback do produto\" class=\"wp-image-159313\" style=\"width:570px;height:409px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/apple-feedback-1-min-1140x818.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/apple-feedback-1-min-300x215.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/apple-feedback-1-min.png 1284w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple: Feedback do produto<\/figcaption><\/figure>\n\n\n\n<p>Esse \u00e9 um m\u00e9todo eficiente de segmentar o feedback do produto e os clientes que o deixam. Na pesquisa, s\u00e3o feitas perguntas sobre voc\u00ea e seu uso da ferramenta. Dessa forma, a Apple obt\u00e9m o contexto necess\u00e1rio de sua situa\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231637d40&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231637d40\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"743\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/apple-feedback-2-min.png\" alt=\"Apple: Feedback sobre o recurso de anota\u00e7\u00f5es\" class=\"wp-image-159314\" style=\"width:360px;height:372px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/apple-feedback-2-min.png 719w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/apple-feedback-2-min-300x310.png 300w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple: Feedback sobre o recurso de anota\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>Em segundo lugar, a Apple usa pesquisas por e-mail e pede opini\u00f5es por meio do seu Assistente de feedback. O formul\u00e1rio de pesquisa consiste em uma pergunta simples sobre a experi\u00eancia em uma escala de uma a cinco estrelas.<\/p>\n\n\n\n<p>Essa abordagem descomplicada permite que a Apple colete feedback de forma eficiente, sem ser invasiva.<\/p>\n\n\n\n<p>Al\u00e9m disso, seu suporte bem treinado est\u00e1 pronto para ajudar aqueles que desejam fornecer mais informa\u00e7\u00f5es. Com um sistema de feedback t\u00e3o eficaz, a Apple prioriza a satisfa\u00e7\u00e3o do cliente e aprimora seus produtos e servi\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>05 Nike<\/strong><\/h3>\n\n\n\n<p>Como uma das principais empresas de roupas esportivas, a Nike n\u00e3o perde tempo analisando insights valiosos. A empresa tem como objetivo <em>resolver problemas para atletas de todos os n\u00edveis de habilidade, em todas as dimens\u00f5es do esporte e do condicionamento f\u00edsico, em qualquer lugar<\/em>. \u00c9 por isso que eles apreciam o feedback de todos os clientes e t\u00eam um programa especial chamado Nike Feedback Lab.<\/p>\n\n\n\n<p>A Nike usa o feedback coletado ao projetar novos produtos. A empresa quer que seus produtos atendam a todas as necessidades dos atletas e facilitem a pr\u00e1tica de esportes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163805a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163805a\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"571\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/nike-1-min.png\" alt=\"Laborat\u00f3rio de Feedback da Nike\" class=\"wp-image-159315\" style=\"width:616px;height:428px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/nike-1-min.png 821w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/nike-1-min-300x209.png 300w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Laborat\u00f3rio de Feedback da Nike<\/figcaption><\/figure>\n\n\n\n<p>Mas se o Nike Feedback Lab n\u00e3o escolheu voc\u00ea, n\u00e3o se preocupe. Isso n\u00e3o significa que a Nike n\u00e3o se importa com seu feedback!<\/p>\n\n\n\n<p>Voc\u00ea pode entrar em contato com eles por meio da linha direta, do bate-papo ou de pesquisas de satisfa\u00e7\u00e3o do cliente. Esse \u00faltimo \u00e9 um formul\u00e1rio de feedback em que voc\u00ea pode deixar sua opini\u00e3o sobre os produtos, as lojas ou o site.<\/p>\n\n\n\n<p>\u00c9 assim que as pesquisas de feedback dos clientes da Nike segmentam os clientes de acordo com a \u00e1rea e o produto ou servi\u00e7o que eles avaliam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231638320&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231638320\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"743\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/nike-2-min.png\" alt=\"Nike: Feedback do produto\" class=\"wp-image-159316\" style=\"width:307px;height:372px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/nike-2-min.png 613w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/nike-2-min-300x364.png 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nike: Feedback do produto<\/figcaption><\/figure>\n\n\n\n<p>A Nike enfatiza como a coleta de feedback \u00e9 vital para eles. Eles expressam isso em muitos materiais de marketing e incentivam o feedback ativo. \u00c9 assim que eles podem reunir os melhores exemplos de feedback dos clientes.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Avalie a fidelidade do cliente com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>06 Facebook<\/strong><\/h3>\n\n\n\n<p>O Facebook coleta estrategicamente o feedback dos clientes fazendo uma pergunta simples de cada vez. Isso torna todo o processo f\u00e1cil de usar e eficiente.<\/p>\n\n\n\n<p>O gigante da m\u00eddia social coleta feedback por meio de v\u00e1rios pontos de contato. Eles usam pesquisas no aplicativo e sistemas de classifica\u00e7\u00e3o de 5 estrelas para recursos espec\u00edficos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231638805&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231638805\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/facebook-1-min.png\" alt=\"Facebook: solicita\u00e7\u00e3o de classifica\u00e7\u00e3o de tradu\u00e7\u00e3o\" class=\"wp-image-159317\" style=\"width:570px;height:468px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/facebook-1-min.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/facebook-1-min-300x246.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook: solicita\u00e7\u00e3o de classifica\u00e7\u00e3o de tradu\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>Com uma experi\u00eancia perfeita, o Facebook incentiva os usu\u00e1rios a fornecer feedback. Eles podem facilmente relatar problemas, especialmente para os recursos mais recentes. Dessa forma, o Facebook oferece uma experi\u00eancia de usu\u00e1rio tranquila e satisfat\u00f3ria.<\/p>\n\n\n\n<p>Sua abordagem permite que eles abordem e resolvam prontamente quaisquer erros ou preocupa\u00e7\u00f5es. \u00c9 assim que o Facebook atende \u00e0s expectativas e prefer\u00eancias dos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231638b3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231638b3f\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"355\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/facebook-2-min.png\" alt=\"Facebook: solicita\u00e7\u00e3o de feedback\" class=\"wp-image-159318\" style=\"width:428px;height:266px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/facebook-2-min.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/facebook-2-min-300x187.png 300w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook: solicita\u00e7\u00e3o de feedback<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>07 Revolut<\/strong><\/h3>\n\n\n\n<p>O Revolut adota uma abordagem proativa para coletar feedback dos clientes. A empresa envia pesquisas diretas por e-mail. Elas s\u00e3o curtas, mas substanciais, o que torna conveniente para os clientes fornecerem informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231638e30&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231638e30\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"568\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/revolut-min-1140x568.png\" alt=\"Revolut: breve pesquisa enviada por e-mail\" class=\"wp-image-159319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/revolut-min-1140x568.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/revolut-min-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/revolut-min.png 1411w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Revolut: breve pesquisa enviada por e-mail<\/figcaption><\/figure>\n\n\n\n<p>A Revolut incentiva os usu\u00e1rios a compartilharem suas ideias para melhorar a plataforma. Os clientes podem enviar feedback por e-mail para feedback@revolut.com. Eles n\u00e3o respondem a cada mensagem individualmente, mas suas equipes leem e analisam todos os envios.<\/p>\n\n\n\n<p>A Revolut entende o papel da contribui\u00e7\u00e3o do cliente em novos produtos e recursos. A empresa quer que as atualiza\u00e7\u00f5es atendam \u00e0s necessidades espec\u00edficas de seus clientes. Esse processo de feedback garante que os clientes moldem a dire\u00e7\u00e3o futura da Revolut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>08 No\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>A Notion \u00e9 outra empresa que adota o poder do Twitter para promover a satisfa\u00e7\u00e3o do cliente. Eles coletam feedback sobre o produto para tomar decis\u00f5es comerciais informadas a cada novo recurso que implementam.<\/p>\n\n\n\n<p>Essa abordagem de feedback permite que eles adaptem seu desenvolvimento ao feedback dos usu\u00e1rios e atraiam ainda mais clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231639151&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231639151\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"644\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_.png\" alt=\"Depoimento positivo publicado no site do Brand24\" class=\"wp-image-170284\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/Case_Study_MailerLite_-248x159.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - leia o <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/mailerlite\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estudo de caso<\/a>.<\/p>\n\n\n\n<p>Conectar-se com os clientes nos canais de m\u00eddia social \u00e9 muito importante. Essa \u00e9 a maneira mais pr\u00f3xima de interagir com seu p\u00fablico-alvo. Quando voc\u00ea responde aos coment\u00e1rios, seus clientes se sentem ouvidos e atendidos.<\/p>\n\n\n\n<p>\u00c9 assim que voc\u00ea pode aumentar a fidelidade do cliente e obter mais clientes satisfeitos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231639463&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231639463\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/notion-1-min.png\" alt=\"Notion: coleta de feedback no Twitter\" class=\"wp-image-159320\" style=\"width:582px;height:436px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/notion-1-min.png 776w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/notion-1-min-300x225.png 300w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Notion: coleta de feedback no Twitter<\/figcaption><\/figure>\n\n\n\n<p>A Notion \u00e9 excelente no Twitter, mas, infelizmente, n\u00e3o dedica tempo suficiente para analisar as respostas em outras plataformas. Encontrei dezenas de coment\u00e1rios n\u00e3o respondidos e mentions no Facebook. As pessoas precisam de ajuda com a ferramenta, mas n\u00e3o h\u00e1 ningu\u00e9m para melhorar a experi\u00eancia ruim do cliente.<\/p>\n\n\n\n<p>Isso \u00e9 um tiro no p\u00e9 para os esfor\u00e7os de marketing da Notion.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231639759&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231639759\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"244\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/notion-2-min.png\" alt=\"No\u00e7\u00e3o: mentions negativos n\u00e3o endere\u00e7ados\" class=\"wp-image-159321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/notion-2-min.png 875w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/notion-2-min-300x84.png 300w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">No\u00e7\u00e3o: mentions negativos n\u00e3o endere\u00e7ados<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Fique por dentro de seus mentions negativos com o Brand24.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>09 Ryanair<\/strong><\/h3>\n\n\n\n<p>A Ryanair tem uma maneira bastante singular de incentivar os passageiros a preencherem pesquisas de feedback dos clientes.<\/p>\n\n\n\n<p>Eles enviam formul\u00e1rios de feedback por e-mail, oferecendo a op\u00e7\u00e3o de ganhar um vale-presente da Ryanair no valor de \u20ac 100. Definitivamente, esse \u00e9 um m\u00e9todo eficiente para coletar muitas respostas \u00e0 pesquisa.<\/p>\n\n\n\n<p>Portanto, se voc\u00ea tiver dificuldades para obter dados de pesquisa suficientes, experimente a estrat\u00e9gia da Ryanair.&nbsp;<\/p>\n\n\n\n<p>Oferecer algo em troca de feedback sobre o produto ou servi\u00e7o \u00e9 um acordo justo. Al\u00e9m disso, garante altas taxas de resposta, portanto, \u00e9 uma situa\u00e7\u00e3o em que todos saem ganhando.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231639c61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231639c61\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"616\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/ryanair-min.png\" alt=\"Ryanair: Forma inteligente de coletar feedback\" class=\"wp-image-159322\" style=\"width:587px;height:462px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/ryanair-min.png 783w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/ryanair-min-300x236.png 300w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair: maneira inteligente de coletar feedback<\/figcaption><\/figure>\n\n\n\n<p>Outro aspecto para aumentar as taxas de resposta \u00e9 um formul\u00e1rio de feedback curto. \u00c9 uma boa estrat\u00e9gia mention a dura\u00e7\u00e3o das pesquisas com clientes, especialmente quando elas s\u00e3o curtas. Se ela levar menos de 10 minutos, diga isso. Isso ser\u00e1 um incentivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10 Bol.com<\/strong><\/h3>\n\n\n\n<p>A Bol \u00e9 uma das maiores lojas virtuais holandesas que oferece produtos de qualquer categoria. A empresa incentiva o feedback do cliente com o design do site. Voc\u00ea encontrar\u00e1 formul\u00e1rios de feedback e \u00e1reas onde poder\u00e1 pedir ajuda em v\u00e1rios lugares.<\/p>\n\n\n\n<p>O design da Bol permite que eles me\u00e7am a satisfa\u00e7\u00e3o do cliente e promovam a experi\u00eancia do cliente com facilidade. Ele garante que os clientes forne\u00e7am feedback negativo quando tiverem problemas.<\/p>\n\n\n\n<p>Dessa forma, a bol pode melhorar constantemente seu servi\u00e7o. Eles tamb\u00e9m demonstram compromisso em atender \u00e0s necessidades dos clientes e proporcionar uma experi\u00eancia perfeita.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7231639f6b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7231639f6b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"381\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/bol-1-min-1140x381.png\" alt=\"Bol: design amig\u00e1vel ao feedback\" class=\"wp-image-159323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-1-min-1140x381.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-1-min-1536x514.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-1-min-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-1-min.png 1560w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Bol: design amig\u00e1vel ao feedback<\/figcaption><\/figure>\n\n\n\n<p>Mas a Bol vai um passo al\u00e9m. Eles n\u00e3o apenas perguntam sobre sua satisfa\u00e7\u00e3o com o produto adquirido e a experi\u00eancia de entrega. A Bol tamb\u00e9m quer saber como foram suas intera\u00e7\u00f5es com o departamento de atendimento ao cliente. Quando voc\u00ea entra em contato com eles, eles enviam pesquisas de satisfa\u00e7\u00e3o do cliente por e-mail posteriormente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163a28c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163a28c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"693\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/bol-2-min.png\" alt=\"Bol: solicita\u00e7\u00e3o de feedback\" class=\"wp-image-159324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-2-min.png 1092w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/bol-2-min-300x190.png 300w\" sizes=\"auto, (max-width: 1092px) 100vw, 1092px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Bol: solicita\u00e7\u00e3o de feedback<\/figcaption><\/figure>\n\n\n\n<p>Esse processo de feedback garante a melhor experi\u00eancia do cliente em todos os n\u00edveis. Ele tamb\u00e9m garante que todos os encontros negativos sejam relatados para que a Bol possa trabalhar neles.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Identifique tend\u00eancias e monitore o feedback dos clientes com o Brand24.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaways\"><strong>Conclus\u00f5es dos exemplos de feedback do cliente<\/strong><\/h2>\n\n\n\n<p>Os exemplos de feedback de clientes acima revelam o compromisso de entender as necessidades dos clientes. Eles mostram o compromisso de interagir com os clientes de maneiras exclusivas.<\/p>\n\n\n\n<p>Na Brand24, aderimos ao monitoramento de m\u00eddia e ao contato direto com os clientes nas m\u00eddias sociais. Temos uma p\u00e1gina de f\u00e3s dedicada, onde estamos abertos a coment\u00e1rios e discuss\u00f5es. Al\u00e9m disso, nossa Equipe de Sucesso do Cliente auxilia os clientes em seus primeiros dias com a ferramenta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163a6e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163a6e5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/b24-reviews-min-1140x630.png\" alt=\"Avalia\u00e7\u00f5es do Brand24 no Capterra\" class=\"wp-image-159325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-reviews-min-1140x630.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-reviews-min-1536x849.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-reviews-min-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/b24-reviews-min.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Avalia\u00e7\u00f5es do Brand24 no Capterra<\/figcaption><\/figure>\n\n\n\n<p>O McDonald's apresenta uma capacidade de resposta not\u00e1vel. Eles s\u00e3o excelentes em lidar ativamente com mentions marcados e n\u00e3o marcados, sejam eles positivos ou negativos. Isso pode ser gra\u00e7as a um <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramenta.<\/p>\n\n\n\n<p>A Booking impressiona com suas pesquisas complexas. Voc\u00ea pode avaliar a experi\u00eancia em uma escala com espa\u00e7os adicionais para coment\u00e1rios pessoais.<\/p>\n\n\n\n<p>A segmenta\u00e7\u00e3o da Apple permite um feedback personalizado com base no uso do produto e nos dados demogr\u00e1ficos dos clientes. Esse m\u00e9todo garante insights mais direcionados aos usu\u00e1rios.<\/p>\n\n\n\n<p>A Nike sabe como obter feedback e provar seu compromisso com ele. Gra\u00e7as ao Nike Feedback Lab, a empresa demonstra uma abordagem proativa e uma dedica\u00e7\u00e3o genu\u00edna para aprimorar a experi\u00eancia do cliente.<\/p>\n\n\n\n<p>A for\u00e7a do Facebook est\u00e1 em sua simplicidade. Ele adotou um sistema de classifica\u00e7\u00e3o unificado que simplifica o feedback dos clientes em toda a plataforma.<\/p>\n\n\n\n<p>Enquanto isso, a Revolut se destaca pela simplicidade ao usar pesquisas curtas e descomplicadas, garantindo que os clientes possam compartilhar facilmente suas percep\u00e7\u00f5es.<\/p>\n\n\n\n<p>A Notion \u00e9 outra prova de que o Twitter \u00e9 eficaz na coleta de feedback. Voc\u00ea tamb\u00e9m pode aprender com os erros deles e responder igualmente aos seus mentions em todas as plataformas de m\u00eddia social.<\/p>\n\n\n\n<p>A Ryanair \u00e9 inteligente. Ela sabe que as pessoas geralmente n\u00e3o est\u00e3o dispostas a desperdi\u00e7ar seu tempo com feedback. \u00c9 por isso que eles t\u00eam algo a oferecer em troca. Tenha em mente este exemplo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163aa59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163aa59\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/ryanair-review-min.png\" alt=\"Ryanair em um site de avalia\u00e7\u00f5es\" class=\"wp-image-159326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/ryanair-review-min.png 1056w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/ryanair-review-min-300x118.png 300w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ryanair em um site de avalia\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>A Bol ajuda voc\u00ea em todas as etapas da jornada do cliente. Eles solicitam feedback sobre o produto e verificam suas intera\u00e7\u00f5es com o departamento de suporte.<\/p>\n\n\n\n<p>Essas pr\u00e1ticas recomendadas destacam a import\u00e2ncia de uma abordagem centrada no cliente. Ela permite que as marcas aprimorem suas ofertas e aumentem constantemente a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-customer-feedback-important\"><strong>Por que o feedback do cliente \u00e9 importante?<\/strong><\/h2>\n\n\n\n<p>O feedback do cliente fornece insights sobre experi\u00eancias, prefer\u00eancias e satisfa\u00e7\u00e3o. A an\u00e1lise do feedback ajuda a identificar \u00e1reas de melhoria. Com decis\u00f5es orientadas por dados, voc\u00ea pode aprimorar as ofertas e a experi\u00eancia do cliente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163ad59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163ad59\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"769\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/iphone14-mentions-min.png\" alt=\"Iphone14 mentions\" class=\"wp-image-159327\" style=\"width:624px;height:577px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/iphone14-mentions-min.png 832w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/iphone14-mentions-min-300x277.png 300w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Iphone14 mentions<\/figcaption><\/figure>\n\n\n\n<p>O feedback do cliente revela poss\u00edveis problemas. \u00c9 importante ressaltar que ele tamb\u00e9m destaca os pontos fortes que voc\u00ea pode usar para obter vantagem competitiva. \u00c9 assim que ele ap\u00f3ia <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-swot\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise SWOT<\/a> e pesquisa de mercado.<\/p>\n\n\n\n<p>O feedback promove um senso de envolvimento e fidelidade do cliente. Os clientes se sentem ouvidos quando as empresas reconhecem suas opini\u00f5es. A ado\u00e7\u00e3o do feedback do cliente nas estrat\u00e9gias de neg\u00f3cios aumenta a reten\u00e7\u00e3o de clientes, a fidelidade \u00e0 marca e o sucesso dos neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"uses-of-customer-feedback\"><strong>Para que voc\u00ea pode usar o feedback do cliente?<\/strong><\/h2>\n\n\n\n<p>O feedback do cliente \u00e9 um recurso poderoso que pode ser usado para v\u00e1rias finalidades. Vamos ver como voc\u00ea pode se beneficiar dele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Corre\u00e7\u00e3o de defici\u00eancias<\/strong><\/h3>\n\n\n\n<p>O feedback do cliente \u00e9 \u00fatil para identificar falhas em produtos e servi\u00e7os. Ao ouvir atentamente os clientes, voc\u00ea pode identificar o que precisa ser melhorado. Em seguida, implemente as mudan\u00e7as necess\u00e1rias.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea pode melhorar sua oferta exatamente como seus clientes precisam. \u00c9 assim que voc\u00ea promove a fidelidade e a confian\u00e7a do cliente, atendendo \u00e0s suas necessidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Depoimentos<\/strong><\/h3>\n\n\n\n<p>Os depoimentos s\u00e3o outra forma de se beneficiar do feedback coletado dos clientes. Eles ajudam a aumentar a credibilidade e a confian\u00e7a.<\/p>\n\n\n\n<p>Voc\u00ea pode exibir <a href=\"https:\/\/brand24.com\/blog\/pt\/cotacoes-de-clientes\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cota\u00e7\u00f5es de clientes<\/a> em seus sites, m\u00eddias sociais e materiais de marketing. Dessa forma, voc\u00ea apresenta o valor real de seus produtos e servi\u00e7os.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d723163b108&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d723163b108\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/testimonial-min-1140x400.png\" alt=\"No\u00e7\u00e3o: Uso de depoimentos em um site\" class=\"wp-image-159328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/testimonial-min-1140x400.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/testimonial-min-1536x539.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/testimonial-min-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/testimonial-min.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">No\u00e7\u00e3o: Uso de depoimentos em um site<\/figcaption><\/figure>\n\n\n\n<p>Os depoimentos servem como <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-prova-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">prova social<\/a>. Eles influenciam os clientes em potencial e os incentivam a comprar sua solu\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha \u00f3timos exemplos de feedback de clientes para seu site!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=113\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ao destacar as experi\u00eancias e a satisfa\u00e7\u00e3o dos clientes existentes, os depoimentos s\u00e3o uma ferramenta persuasiva para atrair novos clientes. Eles tamb\u00e9m ap\u00f3iam <a href=\"https:\/\/brand24.com\/blog\/pt\/como-manter-uma-reputacao-comercial-positiva\/\" target=\"_blank\" rel=\"noopener\" title=\"\">manter uma reputa\u00e7\u00e3o comercial positiva<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Planejamento da estrat\u00e9gia de desenvolvimento<\/strong><\/h3>\n\n\n\n<p>Com <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de feedback do cliente<\/a>, voc\u00ea obt\u00e9m informa\u00e7\u00f5es valiosas sobre oportunidades de inova\u00e7\u00e3o. Compreender as necessidades dos clientes permite que voc\u00ea alinhe seus esfor\u00e7os de desenvolvimento com elas. Isso garante que os novos recursos e ofertas atendam ao seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Com base no feedback dos clientes, voc\u00ea pode priorizar os desenvolvimentos mais urgentes. Dessa forma, o foco est\u00e1 nas iniciativas que ter\u00e3o maior impacto sobre a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>A integra\u00e7\u00e3o do feedback do cliente \u00e0 estrat\u00e9gia de desenvolvimento permite que voc\u00ea permane\u00e7a \u00e1gil e responsivo. Isso \u00e9 vital para as mudan\u00e7as nas demandas do mercado. Por sua vez, isso leva a um crescimento e aprimoramento constantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Evite crises de RP<\/strong><\/h3>\n\n\n\n<p>A coleta de feedback dos clientes \u00e9 uma etapa crucial para evitar crises de RP. Ao ouvir ativamente as experi\u00eancias e preocupa\u00e7\u00f5es de seus clientes, voc\u00ea pode resolver os problemas antes que eles se transformem em problemas maiores. O feedback do cliente permite que voc\u00ea identifique poss\u00edveis problemas logo no in\u00edcio, responda prontamente e fa\u00e7a as melhorias necess\u00e1rias.&nbsp;<\/p>\n\n\n\n<p>Essa \u00e9 a chave para a efic\u00e1cia <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gerenciamento da reputa\u00e7\u00e3o da marca<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An\u00e1lise da concorr\u00eancia&nbsp;<\/strong><\/h3>\n\n\n\n<p>A coleta de feedback do cliente \u00e9 um valioso <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de an\u00e1lise da concorr\u00eancia<\/a>. Voc\u00ea pode ouvir as prefer\u00eancias, os pontos problem\u00e1ticos e as experi\u00eancias dos clientes de seus concorrentes. \u00c9 assim que voc\u00ea obt\u00e9m insights sobre o que eles gostam ou n\u00e3o gostam em seus produtos e servi\u00e7os.&nbsp;<\/p>\n\n\n\n<p>Essas informa\u00e7\u00f5es podem ajud\u00e1-lo a <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">realizar an\u00e1lise da concorr\u00eancia<\/a> e entender como se diferenciar no mercado.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"capture-user-feedback-easily\"><strong>Capture facilmente o feedback do usu\u00e1rio!<\/strong><\/h2>\n\n\n\n<p>O feedback do cliente \u00e9 vital para entender seu p\u00fablico e melhorar o desempenho da sua marca. Exploramos v\u00e1rias estrat\u00e9gias e exemplos de feedback ativo e passivo.<\/p>\n\n\n\n<p>Por meio de exemplos reais de feedback de clientes de marcas, vimos como as empresas abordam o feedback de clientes para atender melhor seus clientes. Analisamos a Apple, a Nike, o Facebook, o McDonald's, a Revolut e muito mais.<\/p>\n\n\n\n<p>Lembre-se de que cada marca tem sua estrat\u00e9gia exclusiva. Analisar suas necessidades e escolher a melhor abordagem para sua marca \u00e9 essencial.<\/p>\n\n\n\n<p>Uma coisa \u00e9 certa: o monitoramento da marca \u00e9 crucial para manter o controle dos mentions on-line.&nbsp;<\/p>\n\n\n\n<p>Portanto, aproveite o poder do feedback do cliente e ou\u00e7a seu p\u00fablico com um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de marca<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como marcas famosas coletam feedback e o utilizam a seu favor. Apple, Facebook, Nike, Ryanair, Revolut + outros exemplos de feedback de clientes.<\/p>","protected":false},"author":79,"featured_media":159298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-159297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=159297"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159297\/revisions"}],"predecessor-version":[{"id":180866,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159297\/revisions\/180866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/159298"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=159297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=159297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=159297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}