{"id":159417,"date":"2023-08-14T12:43:12","date_gmt":"2023-08-14T10:43:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159417"},"modified":"2024-05-20T15:00:21","modified_gmt":"2024-05-20T13:00:21","slug":"nova-guia-de-comparacao-atualizada-e-impulsionada","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/refreshed-boosted-new-comparison-tab\/","title":{"rendered":"Refreshed &amp; Boosted - Nova aba de compara\u00e7\u00e3o"},"content":{"rendered":"<p>Se voc\u00ea j\u00e1 est\u00e1 familiarizado com o Brand24, provavelmente n\u00e3o est\u00e1 alheio ao poder de monitorar a presen\u00e7a on-line da sua marca e de se comparar com a concorr\u00eancia. Mas adivinhe s\u00f3? Temos algumas novidades interessantes que levar\u00e3o seu jogo de gerenciamento de marca para o pr\u00f3ximo n\u00edvel. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dicas e truques: Guia de compara\u00e7\u00e3o | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SxsP3wA7mdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Diga ol\u00e1 para a nova guia Comparison (Compara\u00e7\u00e3o) no Brand24 - uma mudan\u00e7a no jogo projetada para oferecer a voc\u00ea insights inigual\u00e1veis sobre o desempenho da sua marca em rela\u00e7\u00e3o aos concorrentes. Vamos nos aprofundar e explorar por que essa atualiza\u00e7\u00e3o \u00e9 imprescind\u00edvel para todas as marcas que buscam o sucesso no cen\u00e1rio digital atual.<\/p>\n\n\n\n<p><strong>\u00cdndice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-to-love-about-comparison-tab\" title=\"O que h\u00e1 de melhor no Comparison Tab\">O que h\u00e1 de melhor no Comparison Tab<\/a><\/li>\n\n\n\n<li><a href=\"#whats-inside\" title=\"O que h\u00e1 dentro?\">O que h\u00e1 dentro?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Confira a nova guia Compara\u00e7\u00e3o e veja a diferen\u00e7a entre diferentes t\u00f3picos, marcas e hashtags!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-love-about-comparison-tab\">O que h\u00e1 de melhor no Comparison Tab<\/h2>\n\n\n\n<p>Sabemos que, como marca, voc\u00ea est\u00e1 constantemente fazendo malabarismos com v\u00e1rias tarefas, desde o envolvimento com mentions sociais at\u00e9 a decifra\u00e7\u00e3o de an\u00e1lises de marketing complexas. Em meio a toda essa agita\u00e7\u00e3o, ficar de olho nas estrat\u00e9gias de seus concorrentes muitas vezes pode ficar em segundo plano. \u00c9 a\u00ed que o novo e aprimorado Comparison Tab entra em cena, atuando como seu fiel companheiro na jornada rumo \u00e0 supremacia da marca.<\/p>\n\n\n\n<p>Ent\u00e3o, por que as marcas v\u00e3o adorar esse recurso? Vamos detalhar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insights abrangentes na ponta de seus dedos:<\/strong> A nova guia Comparison (Compara\u00e7\u00e3o) permite que voc\u00ea compare facilmente o desempenho da sua marca com o dos concorrentes. Esteja voc\u00ea de olho no n\u00famero de mentions, avaliando a an\u00e1lise de sentimentos ou acompanhando o alcance de suas mensagens nas m\u00eddias sociais, esse recurso fornece uma vis\u00e3o abrangente de como voc\u00ea est\u00e1 se saindo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b979345&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b979345\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-8-1140x444.png\" alt=\"\" class=\"wp-image-159422\" style=\"width:570px;height:222px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-1140x444.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b979d4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b979d4b\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-9-1140x446.png\" alt=\"\" class=\"wp-image-159423\" style=\"width:570px;height:223px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-1140x446.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A compara\u00e7\u00e3o de sentimentos para diferentes servi\u00e7os de VOD. <\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Defini\u00e7\u00e3o de metas orientada por dados:<\/strong> Definir metas claras e ating\u00edveis \u00e9 a base de qualquer estrat\u00e9gia de marketing bem-sucedida. Ao analisar as m\u00e9tricas e as conquistas de seus concorrentes, voc\u00ea pode obter insights valiosos que o ajudar\u00e3o a definir refer\u00eancias realistas para o crescimento de sua marca. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97a820&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97a820\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Captura de tela do Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alguns dos dados vis\u00edveis na nova guia Compara\u00e7\u00e3o.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-benchmarking-competitivo\/\" target=\"_blank\" rel=\"noopener\" title=\"O que \u00e9 Benchmarking Competitivo? Melhores pr\u00e1ticas\">O que \u00e9 Benchmarking Competitivo? Melhores pr\u00e1ticas<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revelar as prefer\u00eancias de seu p\u00fablico:<\/strong> Est\u00e1 planejando uma nova campanha de marketing e n\u00e3o tem certeza sobre as prefer\u00eancias do seu p\u00fablico? A guia Comparison (Compara\u00e7\u00e3o) renovada permite criar projetos dedicados para diferentes t\u00f3picos, possibilitando avaliar as rea\u00e7\u00f5es do seu p\u00fablico e identificar as plataformas de m\u00eddia social mais relevantes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97b2cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97b2cf\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-10-1140x429.png\" alt=\"\" class=\"wp-image-159424\" style=\"width:570px;height:215px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-1140x429.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastreamento do alcance de diferentes projetos com o Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insights estrat\u00e9gicos sobre hashtags:<\/strong> As hashtags s\u00e3o a moeda da m\u00eddia social, e saber quais s\u00e3o as tend\u00eancias pode ser um divisor de \u00e1guas para a sua marca. Com a guia Compara\u00e7\u00e3o, voc\u00ea pode descobrir facilmente as hashtags que est\u00e3o chamando a aten\u00e7\u00e3o do seu p\u00fablico, dando ao seu conte\u00fado a visibilidade que ele merece.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97bcdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97bcdc\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-11-1140x513.png\" alt=\"\" class=\"wp-image-159425\" style=\"width:570px;height:257px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-1140x513.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11.png 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97c67c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97c67c\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-12-1140x519.png\" alt=\"\" class=\"wp-image-159426\" style=\"width:570px;height:260px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compartilhamento de sentimentos e categorias para duas hashtags rastreadas.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>DICA<\/strong>: Se voc\u00ea n\u00e3o sabe quais hashtags rastrear para sua marca, visite a guia An\u00e1lise, role para baixo at\u00e9 o final da p\u00e1gina e inspire-se com a nuvem de palavras que preparamos para voc\u00ea. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Timing ideal para obter o m\u00e1ximo impacto:<\/strong> O tempo \u00e9 tudo no mundo digital. Com a guia Comparison (Compara\u00e7\u00e3o), voc\u00ea pode identificar os per\u00edodos de pico de engajamento on-line, ajudando-o a programar seus lan\u00e7amentos de conte\u00fado e de produtos para obter o m\u00e1ximo impacto.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97d166&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97d166\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-13-1140x433.png\" alt=\"\" class=\"wp-image-159427\" style=\"width:570px;height:217px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1140x433.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1536x583.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13.png 1602w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Picos ao longo do ano para compara\u00e7\u00e3o com a Nike e a Adidas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-inside\">O que h\u00e1 dentro?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Intervalo de datas<\/h3>\n\n\n\n<p>Contraste sem esfor\u00e7o v\u00e1rios per\u00edodos de tempo simplesmente selecionando um intervalo de datas que abranja dias, semanas ou meses, ou adapte-o \u00e0s suas prefer\u00eancias espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97dc06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97dc06\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-15-1140x488.png\" alt=\"\" class=\"wp-image-159431\" style=\"width:570px;height:244px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1140x488.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1536x657.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15.png 1584w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Filtros<\/h3>\n\n\n\n<p>Descubra a liberdade de comparar seletivamente as m\u00e9tricas que mais importam para voc\u00ea. Adapte suas compara\u00e7\u00f5es aplicando filtros para se concentrar apenas em plataformas espec\u00edficas de m\u00eddia social ou priorizar indicadores-chave. Al\u00e9m disso, aproveite a integra\u00e7\u00e3o perfeita de todas as op\u00e7\u00f5es de filtragem encontradas anteriormente na guia Mention, agora tamb\u00e9m convenientemente dispon\u00edveis na guia Compara\u00e7\u00e3o!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97e606&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97e606\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-23-1140x292.png\" alt=\"\" class=\"wp-image-159445\" style=\"width:570px;height:146px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-1140x292.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23.png 1234w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tabela de vis\u00e3o geral<\/h3>\n\n\n\n<p>Na tabela de vis\u00e3o geral, voc\u00ea pode comparar rapidamente todos os n\u00fameros importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total de mentions<\/li>\n\n\n\n<li>M\u00eddia social mentions<\/li>\n\n\n\n<li>M\u00eddia n\u00e3o social mentions<\/li>\n\n\n\n<li>mentions positivos<\/li>\n\n\n\n<li>mentions negativos<\/li>\n\n\n\n<li>Alcance da m\u00eddia social<\/li>\n\n\n\n<li>Alcance de m\u00eddia n\u00e3o social<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de presen\u00e7a<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de presen\u00e7a atual<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>Conte\u00fado gerado pelo usu\u00e1rio<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97eacd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97eacd\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Captura de tela do Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1fico Mentions<\/h3>\n\n\n\n<p>O gr\u00e1fico mentions na guia Compara\u00e7\u00e3o \u00e9 uma representa\u00e7\u00e3o gr\u00e1fica que exibe o volume de mentions recebidos por diferentes marcas ou projetos que est\u00e3o sendo comparados. Esse gr\u00e1fico fornece uma vis\u00e3o geral visual da frequ\u00eancia com que cada marca ou projeto recebe mention em v\u00e1rias fontes, plataformas ou per\u00edodos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97f528&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97f528\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-16-1140x426.png\" alt=\"\" class=\"wp-image-159432\" style=\"width:570px;height:213px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-1140x426.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16.png 1190w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1fico de alcance<\/h3>\n\n\n\n<p>Alcance (com base no tamanho do p\u00fablico-alvo de uma fonte) para cada um dos projetos comparados. A an\u00e1lise do alcance fornece informa\u00e7\u00f5es valiosas sobre a visibilidade e a influ\u00eancia gerais do p\u00fablico-alvo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b97ff2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b97ff2d\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-17-1140x419.png\" alt=\"\" class=\"wp-image-159433\" style=\"width:570px;height:210px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1ficos de sentimento<\/h3>\n\n\n\n<p>Os gr\u00e1ficos de sentimento na guia Compara\u00e7\u00e3o oferecem uma representa\u00e7\u00e3o gr\u00e1fica da an\u00e1lise de sentimento para cada um dos projetos que est\u00e3o sendo comparados. A an\u00e1lise de sentimento envolve avaliar se os mentions, coment\u00e1rios ou discuss\u00f5es sobre uma marca s\u00e3o positivos, negativos ou neutros. <\/p>\n\n\n\n<p>Esses gr\u00e1ficos fornecem um detalhamento visual da distribui\u00e7\u00e3o de sentimentos em diferentes projetos, permitindo que voc\u00ea compreenda rapidamente as tend\u00eancias e os padr\u00f5es gerais de sentimentos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b980959&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b980959\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"441\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-18-1140x441.png\" alt=\"\" class=\"wp-image-159434\" style=\"width:570px;height:221px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-1140x441.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18.png 1198w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b9812ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b9812ca\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-19-1140x451.png\" alt=\"\" class=\"wp-image-159435\" style=\"width:570px;height:226px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-1140x451.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19.png 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b981c8b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b981c8b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-20.png\" alt=\"\" class=\"wp-image-159436\" style=\"width:440px;height:333px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20-300x227.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1fico de a\u00e7\u00f5es de categorias<\/h3>\n\n\n\n<p>O gr\u00e1fico de compartilhamento de categorias \u00e9 uma representa\u00e7\u00e3o gr\u00e1fica que ilustra a distribui\u00e7\u00e3o de mentions da marca em diferentes canais de comunica\u00e7\u00e3o para cada uma das marcas ou projetos que est\u00e3o sendo comparados. Esse gr\u00e1fico fornece um detalhamento visual de onde e como ocorrem as conversas sobre a marca, destacando a proemin\u00eancia de cada canal de comunica\u00e7\u00e3o na condu\u00e7\u00e3o das discuss\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f206b982697&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f206b982697\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-21.png\" alt=\"\" class=\"wp-image-159437\" style=\"width:440px;height:329px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21-300x224.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais:<\/strong> <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\">An\u00e1lise da concorr\u00eancia: Todos os porqu\u00eas, como fazer e muito mais<\/a><\/p>\n\n\n\n<p>Ent\u00e3o, voc\u00ea est\u00e1 pronto para abra\u00e7ar as possibilidades que a guia Compara\u00e7\u00e3o aprimorada traz para a mesa?<\/p>","protected":false},"excerpt":{"rendered":"<p>Diga ol\u00e1 para a nova guia Comparison (Compara\u00e7\u00e3o) no Brand24 - uma mudan\u00e7a no jogo projetada para oferecer a voc\u00ea insights inigual\u00e1veis sobre o desempenho da sua marca em rela\u00e7\u00e3o aos concorrentes. Vamos nos aprofundar e explorar por que essa atualiza\u00e7\u00e3o \u00e9 imprescind\u00edvel para todas as marcas que buscam o sucesso no cen\u00e1rio digital atual.<\/p>","protected":false},"author":78,"featured_media":159556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=159417"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159417\/revisions"}],"predecessor-version":[{"id":165052,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159417\/revisions\/165052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/159556"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=159417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=159417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=159417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}