{"id":159846,"date":"2023-10-05T14:15:44","date_gmt":"2023-10-05T12:15:44","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159846"},"modified":"2025-09-12T10:58:16","modified_gmt":"2025-09-12T08:58:16","slug":"atualizacoes-de-produtos-setembro-de-2023","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/product-updates-september-2023\/","title":{"rendered":"O que h\u00e1 de novo no Brand24? Mudan\u00e7as de setembro"},"content":{"rendered":"<p>Quer se atualizar sobre as \u00faltimas novidades do Brand24? Prepare-se para um mergulho profundo nas novidades, incluindo a guia Compara\u00e7\u00e3o, e tamb\u00e9m conversaremos sobre a import\u00e2ncia da Pontua\u00e7\u00e3o do Influenciador. Junte-se a n\u00f3s e descubra todas as mudan\u00e7as e atualiza\u00e7\u00f5es interessantes que ocorreram recentemente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36c9136&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36c9136\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/1207-2-1140x535.png\" alt=\"\" class=\"wp-image-159858\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/1207-2.png 1600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison-tab-boost\">Impulso da guia Compara\u00e7\u00e3o<\/h2>\n\n\n\n<p>Nosso Comparison Tab passou por uma grande reforma h\u00e1 apenas um m\u00eas, e mal podemos esperar para contar a voc\u00ea tudo o que mudou desde ent\u00e3o. Portanto, sente-se, relaxe e vamos mergulhar nas incr\u00edveis mudan\u00e7as que est\u00e3o acontecendo no mundo do Brand24!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Confira a nova guia Compara\u00e7\u00e3o e saiba como voc\u00ea pode superar seus concorrentes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enhanced-charts-a-visual-treat\">Gr\u00e1ficos aprimorados: Um prazer visual<\/h3>\n\n\n\n<p>Antes de mais nada, demos uma repaginada em nossos gr\u00e1ficos. Sim, voc\u00ea ouviu direito! Acreditamos que os dados n\u00e3o devem ser apenas perspicazes, mas tamb\u00e9m visualmente atraentes. Por isso, reformulamos os gr\u00e1ficos e as tabelas da guia Compara\u00e7\u00e3o para tornar sua experi\u00eancia de an\u00e1lise de dados ainda mais agrad\u00e1vel. <\/p>\n\n\n\n<p>Chega de n\u00fameros mon\u00f3tonos - chegou a hora de usar recursos visuais atraentes! E n\u00fameros pares s\u00e3o melhores - simplificamos o processo: colocamos em negrito e marcamos com estrelas os melhores n\u00fameros entre os projetos comparados. Agora, \u00e9 f\u00e1cil ver qual projeto tem o melhor desempenho.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36c9f92&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36c9f92\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"\" class=\"wp-image-159849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image.png 1065w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-300x108.png 300w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"introducing-share-of-voice\">Apresentando o Share of Voice<\/h3>\n\n\n\n<p>J\u00e1 se perguntou como sua marca se compara \u00e0 de seus concorrentes? Bem, n\u00e3o se pergunte mais! Adicionamos algo chamado Share of Voice (Compartilhamento de voz) (iykyk, mas se voc\u00ea n\u00e3o, <a href=\"https:\/\/help.brand24.com\/en\/articles\/8159267-discussion-leaders\" target=\"_blank\" rel=\"noopener\" title=\"aqui \">aqui<\/a> voc\u00ea pode saber mais) \u00e0 nossa guia Compara\u00e7\u00e3o, e isso muda tudo. Esse recurso bacana ajuda voc\u00ea a responder \u00e0 pergunta mais urgente: \"Qu\u00e3o conhecida \u00e9 a minha marca em compara\u00e7\u00e3o com a deles?\"<\/p>\n\n\n\n<p>Mas espere, tem mais! O Share of Voice tamb\u00e9m permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra o tamanho da fatia de sua marca no mercado.<\/li>\n\n\n\n<li>Avalie a efic\u00e1cia dos mentions de sua marca para alcan\u00e7ar as pessoas, tanto nas m\u00eddias sociais quanto em outras plataformas.<\/li>\n\n\n\n<li>Avalie a efic\u00e1cia de seus concorrentes nos mesmos aspectos.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36ca8f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36ca8f2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"423\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-159850\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-1.png 1070w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-1-300x119.png 300w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Na tabela Share of Voice, voc\u00ea encontrar\u00e1 dois gr\u00e1ficos \u00fateis. Um deles mostra o alcance que sua marca obt\u00e9m em compara\u00e7\u00e3o com todos os projetos selecionados, enquanto o outro se concentra exclusivamente nos mentions. Al\u00e9m disso, voc\u00ea pode optar por analisar apenas os dados de fontes de m\u00eddia social ou n\u00e3o social. O objetivo \u00e9 fornecer os insights de que voc\u00ea precisa!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-coolest-addition-period-comparison-\">A adi\u00e7\u00e3o mais legal: Compara\u00e7\u00e3o de per\u00edodos <\/h3>\n\n\n\n<p>Agora, vamos falar sobre a estrela do show - o recurso Compara\u00e7\u00e3o de per\u00edodos. O que ele faz, voc\u00ea pergunta? Bem, ele permite que voc\u00ea analise e compare dados relacionados \u00e0 sua marca, produtos ou servi\u00e7os em diferentes per\u00edodos de tempo.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">Voc\u00ea tamb\u00e9m pode se interessar por: <a href=\"https:\/\/brand24.com\/blog\/pt\/comparacao-de-periodos\/\" target=\"_blank\" rel=\"noopener\" title=\"Novo na guia Compara\u00e7\u00e3o: Compara\u00e7\u00e3o de per\u00edodos\">Novo na guia Compara\u00e7\u00e3o: Compara\u00e7\u00e3o de per\u00edodos<\/a><\/p>\n\n\n\n<p>Esse recurso \u00e9 como uma m\u00e1quina do tempo para seus dados, permitindo que voc\u00ea veja como sua presen\u00e7a on-line, sua reputa\u00e7\u00e3o e seu desempenho evolu\u00edram ao longo do tempo. Com m\u00e9tricas e gr\u00e1ficos adicionais, voc\u00ea pode obter insights valiosos sobre sua marca, seus concorrentes ou at\u00e9 mesmo sobre as hashtags mais populares. \u00c9 como ter uma bola de cristal para sua estrat\u00e9gia digital!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36cb217&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36cb217\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png\" alt=\"\" class=\"wp-image-159851\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-2.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-2-300x160.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Come\u00e7ar a usar o Period Comparison no Brand24 \u00e9 muito f\u00e1cil:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acesse a guia Comparison (Compara\u00e7\u00e3o) em nossa plataforma.<\/li>\n\n\n\n<li>Selecione os per\u00edodos de tempo que deseja analisar, sejam eles di\u00e1rios, semanais, mensais ou intervalos personalizados.<\/li>\n\n\n\n<li>Veja como o Brand24 lhe oferece uma vis\u00e3o geral abrangente das tend\u00eancias de dados durante esses per\u00edodos de tempo.<\/li>\n<\/ol>\n\n\n\n<p>A compara\u00e7\u00e3o de per\u00edodos \u00e9 super vers\u00e1til. Voc\u00ea pode us\u00e1-la para avaliar seus esfor\u00e7os de marketing, avaliar como foi o lan\u00e7amento de seu \u00faltimo produto ou ajustar suas estrat\u00e9gias on-line. \u00c9 a sua arma secreta para acompanhar o desempenho da sua marca ao longo do tempo e est\u00e1 pronta para ser explorada agora mesmo!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36cbad8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36cbad8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image-3.png\" alt=\"\" class=\"wp-image-159852\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-3.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-3-300x160.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-sentiment-breakdown-and-categories-share\">Divis\u00e3o de sentimento e compartilhamento de categorias<\/h3>\n\n\n\n<p>Deixamos o melhor para o final! Al\u00e9m de todas essas mudan\u00e7as fant\u00e1sticas, inclu\u00edmos dois gr\u00e1ficos totalmente novos: Sentiment Breakdown e Categories Share. Esses gr\u00e1ficos facilitam muito a an\u00e1lise de dados, sem a necessidade de ficar rolando para cima e para baixo!<\/p>\n\n\n\n<p>Com esses novos gr\u00e1ficos, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclua as fontes que n\u00e3o interessam a voc\u00ea.<\/li>\n\n\n\n<li>Compare facilmente os resultados de diferentes projetos.<\/li>\n\n\n\n<li>Diga adeus ao sentimento \"Neutro\" (ou qualquer outro que voc\u00ea queira filtrar).<\/li>\n<\/ul>\n\n\n\n<p>O objetivo \u00e9 simplificar o processo de an\u00e1lise de dados e oferecer uma vis\u00e3o clara e concisa das informa\u00e7\u00f5es que voc\u00ea deseja.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36cc3e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36cc3e9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image-4.png\" alt=\"\" class=\"wp-image-159853\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-4.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-4-300x106.png 300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ent\u00e3o, pessoal, voc\u00eas est\u00e3o prontos para se divertir com a nossa guia de compara\u00e7\u00e3o atualizada? Esperamos que sim! Essas altera\u00e7\u00f5es foram projetadas para tornar sua an\u00e1lise de dados mais suave, mais perspicaz e muito mais agrad\u00e1vel. Mergulhe de cabe\u00e7a, explore e diga-nos o que achou. Seu feedback \u00e9 importante para n\u00f3s!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Confira a nova compara\u00e7\u00e3o de per\u00edodos e veja o desempenho de sua marca ao longo do tempo!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pontua\u00e7\u00e3o do influenciador na nova guia Mentions<\/h2>\n\n\n\n<p>No mundo do marketing on-line, encontrar os influenciadores certos pode ser um divisor de \u00e1guas. \u00c9 a\u00ed que a nossa Pontua\u00e7\u00e3o do Influenciador entra em a\u00e7\u00e3o - quanto maior a pontua\u00e7\u00e3o, mais influente ele \u00e9. Imagine ter uma ferramenta que o ajude a identificar os colaboradores ideais sem esfor\u00e7o. Bem, \u00e9 exatamente esse o objetivo do filtro Influencer Score!<\/p>\n\n\n\n<p>Agora voc\u00ea pode ver a Pontua\u00e7\u00e3o do Influenciador diretamente em sua nova guia Mentions! E adivinhe s\u00f3? Voc\u00ea pode personaliz\u00e1-la de acordo com suas prefer\u00eancias, definindo intervalos de pontua\u00e7\u00e3o precisos para suas pesquisas. <\/p>\n\n\n\n<p>Por que, voc\u00ea pergunta? Imagine o seguinte cen\u00e1rio: voc\u00ea est\u00e1 \u00e0 procura de influenciadores para ajudar a aumentar a visibilidade da sua marca. Com esse novo recurso, voc\u00ea pode realizar uma pesquisa de mercado e identificar a op\u00e7\u00e3o perfeita com base na pontua\u00e7\u00e3o do influenciador.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para os gigantes do setor, defina a pontua\u00e7\u00e3o entre 8 e 10.<\/li>\n\n\n\n<li>Para aqueles que est\u00e3o na faixa intermedi\u00e1ria, opte por pontua\u00e7\u00f5es entre 5 e 7.<\/li>\n\n\n\n<li>E se voc\u00ea estiver de olho em microinfluenciadores, basta reduzir para menos de 5.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69defb36ccfa3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69defb36ccfa3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"262\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/10\/image-5-1140x262.png\" alt=\"\" class=\"wp-image-159854\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-5-1140x262.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-5-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/image-5.png 1286w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Esse recurso bacana est\u00e1 escondido na guia Novo Mention, e \u00e9 muito f\u00e1cil acess\u00e1-lo. Basta clicar em \"Alternar para nova visualiza\u00e7\u00e3o\" no menu superior direito e pronto.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Confira a Pontua\u00e7\u00e3o do Influenciador e encontre um evangelizador para sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Por enquanto, isso \u00e9 tudo! N\u00f3s nos certificaremos de mant\u00ea-lo informado sobre quaisquer novos recursos incr\u00edveis em nossas pr\u00f3ximas postagens, portanto, fique atento!<\/p>","protected":false},"excerpt":{"rendered":"<p>Prepare-se para um mergulho profundo nas novidades, incluindo a guia Compara\u00e7\u00e3o, e tamb\u00e9m conversaremos sobre a import\u00e2ncia da Pontua\u00e7\u00e3o do Influenciador.<\/p>","protected":false},"author":78,"featured_media":159858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=159846"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159846\/revisions"}],"predecessor-version":[{"id":177076,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/159846\/revisions\/177076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/159858"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=159846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=159846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=159846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}