{"id":160986,"date":"2024-01-30T15:35:24","date_gmt":"2024-01-30T14:35:24","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=160986"},"modified":"2024-04-18T08:58:08","modified_gmt":"2024-04-18T06:58:08","slug":"atualizacoes-de-produtos-janeiro-de-2024","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/product-updates-january-2024\/","title":{"rendered":"O que h\u00e1 de novo no Brand24? Mudan\u00e7as de janeiro"},"content":{"rendered":"<p>Explore os mais recentes aprimoramentos no Brand24! No epis\u00f3dio de hoje - um detector de anomalias de IA que revoluciona a forma como voc\u00ea monitora os mentions on-line. Juntamente com algoritmos refinados para mentions do YouTube, essas atualiza\u00e7\u00f5es prometem elevar a experi\u00eancia de monitoramento de sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f433b301&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f433b301\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/Frame-59741-1-1140x535.png\" alt=\"\" class=\"wp-image-160992\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-2048x961.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Frame-59741-1-248x116.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Este \u00e9 o nosso itiner\u00e1rio para hoje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#rebranding-amp-more-ai-insights-in-your-panel\" title=\"Rebranding e muito mais: Insights de IA em seu painel\">Rebranding e muito mais: Insights de IA em seu painel<\/a><\/li>\n\n\n\n<li><a href=\"#geolocation-filter\" title=\"Filtro de geolocaliza\u00e7\u00e3o\">Filtro de geolocaliza\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li><a href=\"#better-youtube-results\" title=\"Melhores resultados no YouTube\">Melhores resultados no YouTube<\/a><\/li>\n\n\n\n<li><a href=\"#brand24-integration-for-semrush\" title=\"Integra\u00e7\u00e3o Brand24 para a Semrush\">Integra\u00e7\u00e3o Brand24 para a Semrush<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rebranding-amp-more-ai-insights-in-your-panel\">Rebranding e muito mais: Insights de IA em seu painel<\/h2>\n\n\n\n<p>No mundo acelerado do marketing digital, \u00e9 fundamental manter o controle da sua marca, dos concorrentes e das tend\u00eancias do mercado. Como as plataformas de m\u00eddia social e os espa\u00e7os on-line est\u00e3o sempre cheios de conversas, compreender os fatores por tr\u00e1s dos picos de alcance ou dos mentions pode ser um desafio. \u00c9 a\u00ed que o mais recente recurso do Brand24, o Anomaly Detector (Detector de anomalias), vem em seu socorro.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dicas e truques: Detector de anomalias | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4SqkYyfkVNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Entendendo o Detector de Anomalias<\/h3>\n\n\n\n<p>O Anomaly Detector \u00e9 uma adi\u00e7\u00e3o inovadora ao conjunto de ferramentas do Brand24. Voc\u00ea n\u00e3o precisa mais examinar manualmente in\u00fameros mentions para identificar a causa de um aumento repentino na cobertura. Com esse novo recurso, uma simples olhada no gr\u00e1fico sob o \u00edcone de ponto de exclama\u00e7\u00e3o em seu painel fornece uma vis\u00e3o detalhada do que desencadeou o aumento.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">Leia mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorios-de-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">Detector de anomalias<\/a> em nosso blog!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como funciona?<\/h3>\n\n\n\n<p>O Detector de Anomalias do Brand24 opera com tecnologia de IA de ponta. Ele analisa meticulosamente seu projeto e vasculha a web para lhe trazer insights orientados por IA. Ao identificar anomalias e padr\u00f5es incomuns em sua marca ou mercado, o mentions identifica rapidamente os eventos ou a\u00e7\u00f5es que levaram a um aumento significativo no alcance ou no mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Por que isso \u00e9 importante?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Resposta r\u00e1pida a crises<\/strong>: O Detector de Anomalias permite que voc\u00ea entenda as poss\u00edveis crises mais rapidamente, possibilitando uma resposta imediata e adequada. No din\u00e2mico cen\u00e1rio digital, a a\u00e7\u00e3o oportuna pode fazer toda a diferen\u00e7a.<\/li>\n\n\n\n<li><strong>Descubra percep\u00e7\u00f5es n\u00e3o \u00f3bvias<\/strong>: Al\u00e9m do \u00f3bvio. Esse recurso se aprofunda para encontrar insights que podem ser ignorados por meio da an\u00e1lise manual. Ele vai al\u00e9m da superf\u00edcie, compreendendo de forma abrangente os fatores que influenciam a presen\u00e7a on-line de sua marca.<\/li>\n\n\n\n<li><strong>Efici\u00eancia de tempo<\/strong>: Diga adeus \u00e0s horas gastas em pesquisas manuais na Web. O Anomaly Detector simplifica o processo, poupando-lhe um tempo valioso que pode ser redirecionado para a tomada de decis\u00f5es estrat\u00e9gicas e outras tarefas essenciais.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios mensais aprimorados<\/strong>: A cria\u00e7\u00e3o de relat\u00f3rios mensais \u00e9 muito f\u00e1cil com o Anomaly Detector. Ele consolida informa\u00e7\u00f5es cruciais, representando claramente o desempenho de sua marca e os eventos que o moldaram.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f433bb00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f433bb00\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/Anomaly-1140x599.png\" alt=\"\" class=\"wp-image-160987\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Anomaly-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Anomaly-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Anomaly-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/Anomaly.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quem se beneficia com o Detector de anomalias?<\/strong><\/h3>\n\n\n\n<p>Esse poderoso recurso est\u00e1 dispon\u00edvel exclusivamente para os clientes corporativos do Brand24. Seja voc\u00ea um gerente de marketing, estrategista de m\u00eddia social ou propriet\u00e1rio de empresa, se quiser mesmo ficar \u00e0 frente no mundo digital, o Anomaly Detector \u00e9 um item obrigat\u00f3rio em seu arsenal.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Observa\u00e7\u00e3o! Esse recurso est\u00e1 dispon\u00edvel para nossos usu\u00e1rios Enterprise! Deseja test\u00e1-lo?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Atualiza\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"better-youtube-results\">Melhores resultados no YouTube<\/h2>\n\n\n\n<p>Em um ambiente de mudan\u00e7as r\u00e1pidas, estamos trabalhando para melhorar os recursos conhecidos. Este m\u00eas, aprimoramos o funcionamento de nossa fonte do YouTube.<\/p>\n\n\n\n<p>O Brand24 introduziu a pr\u00f3xima onda de altera\u00e7\u00f5es de front-end relacionadas \u00e0s visualiza\u00e7\u00f5es do YouTube, marcando uma etapa significativa no aprimoramento da experi\u00eancia do usu\u00e1rio. Agora, os usu\u00e1rios podem observar facilmente o n\u00famero de visualiza\u00e7\u00f5es associadas a seus v\u00eddeos diretamente na plataforma. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f433c476&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f433c476\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"270\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/image.png\" alt=\"\" class=\"wp-image-160988\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/image.png 971w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/image-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/image-248x69.png 248w\" sizes=\"auto, (max-width: 971px) 100vw, 971px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 est\u00e1 trabalhando ativamente em atualiza\u00e7\u00f5es para os novos mentions do YouTube, concentrando-se em aspectos como intera\u00e7\u00f5es e visualiza\u00e7\u00f5es. Esse esfor\u00e7o visa fornecer aos usu\u00e1rios dados mais precisos e de alta qualidade, garantindo uma an\u00e1lise mais perspicaz de seu conte\u00fado on-line.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Veja como essas melhorias influenciam seu projeto!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Isso \u00e9 tudo por enquanto! Fique atento \u00e0s nossas publica\u00e7\u00f5es futuras, nas quais o manteremos atualizado sobre os novos recursos fant\u00e1sticos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Explore os mais recentes aprimoramentos no Brand24! No epis\u00f3dio de hoje - um detector de anomalias de IA que revoluciona a forma como voc\u00ea monitora mentions on-line.<\/p>","protected":false},"author":78,"featured_media":160992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-160986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/160986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=160986"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/160986\/revisions"}],"predecessor-version":[{"id":164129,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/160986\/revisions\/164129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/160992"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=160986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=160986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=160986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}