{"id":161179,"date":"2025-07-08T14:33:11","date_gmt":"2025-07-08T12:33:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161179"},"modified":"2026-04-10T12:31:38","modified_gmt":"2026-04-10T10:31:38","slug":"ferramentas-de-monitoramento-de-podcast","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/podcast-monitoring-tools\/","title":{"rendered":"What is Podcast Monitoring? [Tools &amp; Tips for 2026]"},"content":{"rendered":"<p>Os podcasts est\u00e3o dominando o mundo. Atualmente, h\u00e1 mais de 4,5 milh\u00f5es de podcasts em todas as plataformas de hospedagem de podcasts, e mais de 70 milh\u00f5es de epis\u00f3dios de podcasts foram criados. O n\u00famero de ouvintes de podcast \u00e9 de quase 550 milh\u00f5es e espera-se que chegue a mais de 650 milh\u00f5es em 2027. Esses s\u00e3o sinais claros de que voc\u00ea realmente precisa de monitoramento de podcast e de ferramentas para isso!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Depois de ler este artigo, voc\u00ea saber\u00e1:<\/strong><br><br>\u2714\ufe0f <strong>Saber<\/strong> o que \u00e9 monitoramento de podcast.<br>\u2714\ufe0f <strong>Entenda<\/strong> os benef\u00edcios do monitoramento de podcasts para criadores e marcas.<br>\u2714\ufe0f <strong>Descobrir<\/strong> as tr\u00eas principais ferramentas de monitoramento de podcast a serem usadas, juntamente com seus principais recursos, pr\u00f3s e contras.<br>\u2714\ufe0f<strong> Esteja equipado<\/strong> para escolher a ferramenta certa para suas necessidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">O que \u00e9 monitoramento de podcast?<\/h2>\n\n\n\n<p><strong>Monitoramento de podcast<\/strong> \u00e9 um processo de rastreamento, an\u00e1lise e extra\u00e7\u00e3o de insights valiosos para determinar o desempenho de um podcast e sua influ\u00eancia mais ampla no cen\u00e1rio on-line.&nbsp;<\/p>\n\n\n\n<p><strong>Isso envolve medi\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"M\u00eddia mentions\">M\u00eddia mentions<\/a><\/strong>&nbsp;- o volume e o alcance dos mentions de podcast relacionados ao pr\u00f3prio podcast ou a uma marca, produto ou t\u00f3pico externo.<\/li>\n\n\n\n<li><strong>Percep\u00e7\u00e3o e interesses do p\u00fablico&nbsp;<\/strong>- como os ouvintes reagem ao conte\u00fado e o que impulsiona seu envolvimento.<\/li>\n\n\n\n<li><strong>Sentimento do podcast&nbsp;<\/strong>- o contexto emocional das discuss\u00f5es sobre podcasts ou marcas em destaque.<\/li>\n\n\n\n<li><strong>T\u00f3picos importantes&nbsp;<\/strong>- conte\u00fado que gera um forte burburinho, conversa ou engajamento.<\/li>\n\n\n\n<li><strong>Tend\u00eancias&nbsp;<\/strong>- temas recorrentes, padr\u00f5es de comportamento do ouvinte ou mudan\u00e7as de conte\u00fado que reflitam altera\u00e7\u00f5es nas prefer\u00eancias do p\u00fablico.<\/li>\n\n\n\n<li><strong>O valor da cobertura&nbsp;<\/strong>- As marcas podem medir a contribui\u00e7\u00e3o dos podcasts mentions para suas&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">reconhecimento da marca<\/a>&nbsp;e o sucesso da campanha, ou seja, usando o&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Valor equivalente de propaganda (AVE)<\/a>&nbsp;m\u00e9trica.<\/li>\n\n\n\n<li><strong>Influenciadores e impacto dos convidados&nbsp;<\/strong>- como os anfitri\u00f5es, co-anfitri\u00f5es ou convidados em destaque contribuem para o engajamento, a percep\u00e7\u00e3o do p\u00fablico ou a popularidade do t\u00f3pico.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a monitorar seu podcast agora mesmo!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whyis\">Por que o monitoramento de podcasts \u00e9 importante?<\/h2>\n\n\n\n<p>Os podcasts est\u00e3o se tornando uma das formas mais influentes de m\u00eddia.&nbsp;<\/p>\n\n\n\n<p>De acordo com um&nbsp;<a href=\"https:\/\/d15k2d11r6t6rl.cloudfront.net\/pub\/bfra\/l9nc9380\/t98\/aa8\/l92\/Acast%20Podcast%20Pulse%202024.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Acast Podcast Estudo de pulso<\/a>,&nbsp;<strong>as pessoas confiam mais nos podcasters do que em qualquer outro tipo de m\u00eddia<\/strong>&nbsp;e&nbsp;<strong>est\u00e3o em primeiro lugar quando se trata de criar um senso de comunidade<\/strong>.<\/p>\n\n\n\n<p>Eles tamb\u00e9m t\u00eam um impacto comercial tang\u00edvel!<\/p>\n\n\n\n<p>De acordo com&nbsp;<a href=\"https:\/\/www.iab.com\/news\/nearly-two-thirds-podcast-listeners-inclined-consider-purchasing-products-services-learn-podcasts\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pesquisa IAB-Edison<\/a>,&nbsp;<strong>mais de 60% dos ouvintes preferem comprar produtos e servi\u00e7os de marcas que anunciam em seus podcasts favoritos<\/strong>.<\/p>\n\n\n\n<p>Essa profunda confian\u00e7a e lealdade dos ouvintes significa que <strong>Os criadores s\u00e3o<\/strong> n\u00e3o s\u00e3o apenas artistas - eles s\u00e3o <strong>construtores de comunidades<\/strong>, <strong>vozes culturais<\/strong>e <strong>principais fatores do comportamento do consumidor<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Com tanta influ\u00eancia em jogo, torna-se essencial que os podcasters e as marcas entendam o que funciona, o que repercute e como aperfei\u00e7oar sua abordagem.<\/p>\n\n\n\n<p><strong>E aqui, o monitoramento de podcast entra em cena. \u00c9 \u00fatil para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criadores<\/strong>porque permite que eles avaliem o sucesso do podcast, segmentem o p\u00fablico do podcast, personalizem o conte\u00fado e identifiquem quais convidados ou colabora\u00e7\u00f5es despertam mais interesse.<\/li>\n\n\n\n<li><strong>Marcas,&nbsp;<\/strong>porque permite que eles acompanhem como s\u00e3o mentioned nos podcasts, verifiquem o impacto dessa presen\u00e7a no conhecimento e na percep\u00e7\u00e3o da marca, monitorem os esfor\u00e7os de rela\u00e7\u00f5es p\u00fablicas, descubram poss\u00edveis parcerias e gerenciem a reputa\u00e7\u00e3o da marca.<\/li>\n<\/ul>\n\n\n\n<p>Portanto, como voc\u00ea pode ver, a an\u00e1lise de podcast n\u00e3o \u00e9 dedicada apenas aos criadores.<\/p>\n\n\n\n<p>Ele tamb\u00e9m reproduz <strong>uma fun\u00e7\u00e3o vital para as marcas<\/strong> com o objetivo de monitorar a m\u00eddia obtida, medir as estrat\u00e9gias de comunica\u00e7\u00e3o e permanecer \u00e0 frente no mundo cada vez mais influente do conte\u00fado de \u00e1udio.&nbsp;<\/p>\n\n\n\n<p>Por meio do monitoramento de podcasts, ambos os lados obt\u00eam uma <strong>compreens\u00e3o do que ressoa<\/strong>, o que <strong>converte<\/strong>e o que <strong>moldar as conversas em seu setor<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Aproveite todos os benef\u00edcios do monitoramento de podcasts!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"podcastmonitoringtools\">3 melhores ferramentas de monitoramento de podcast<\/h2>\n\n\n\n<p>Depois de explicar o que \u00e9 monitoramento de podcast, \u00e9 hora de mostrar as tr\u00eas principais ferramentas que permitir\u00e3o que voc\u00ea implemente esse processo na pr\u00e1tica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\">Teste gratuito de 14 dias.<\/a>&nbsp;<\/p>\n\n\n\n<p>O Brand24 \u00e9 um sistema de&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a> ferramenta que rastreia e analisa mentions em todas as fontes p\u00fablicas on-line em tempo real.&nbsp;<\/p>\n\n\n\n<p><strong>Essas fontes s\u00e3o:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Podcasts<\/li>\n\n\n\n<li>M\u00eddia social - Facebook, Instagram, X (Twitter), YouTube, Reddit, LinkedIn, Quora, TikTok, Telegram, Bluesky e Twitch&nbsp;<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, sites de v\u00eddeo, f\u00f3runs, sites de avalia\u00e7\u00e3o, boletins informativos e outras plataformas.<\/li>\n<\/ul>\n\n\n\n<p>Digno de nota:&nbsp;<strong>O Brand24 \u00e9 a primeira ferramenta do mercado a rastrear mentions em plataformas baseadas em \u00e1udio<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ele coleta dados das principais plataformas de hospedagem de podcasts, como&nbsp;<strong>Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker e Libsyn<\/strong>bem como dos menores (n\u00e3o para o mention YouTube).<\/p>\n\n\n\n<p>Agora, vamos ver como o Brand24 pode ajudar no monitoramento de podcast na pr\u00e1tica!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b48212&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b48212\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-1140x617.jpg\" alt=\"brand24 - ferramenta com intelig\u00eancia artificial para monitoramento de podcasts\" class=\"wp-image-175543\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-1140x617.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-300x162.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard-248x134.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p>Para uma explica\u00e7\u00e3o mais precisa, farei uma an\u00e1lise r\u00e1pida de um dos principais podcasts do mundo - o Joe Rogan Experience.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand24 - a melhor ferramenta de monitoramento de podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>A primeira coisa que voc\u00ea pode verificar em rela\u00e7\u00e3o ao desempenho do seu podcast \u00e9&nbsp;<strong>como ele gera discuss\u00f5es na web<\/strong>.<\/p>\n\n\n\n<p>Para isso, visite a guia Analysis (An\u00e1lise) do Brand24 e veja o impacto do seu podcast: o n\u00famero de mentions que ele gerou, o alcance, o conte\u00fado gerado pelo usu\u00e1rio e o envolvimento com a m\u00eddia social.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, <strong>Podcast de Joe Rogan<\/strong> Os dados mostram que, nos \u00faltimos 30 dias, ela gerou <strong>1.600 mentions<\/strong> que <strong>atingiu mais de 80 milh\u00f5es de usu\u00e1rios<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b48d75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b48d75\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1095\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-1140x1095.jpg\" alt=\"Guia de an\u00e1lise brand24 ai\" class=\"wp-image-175542\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-1140x1095.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-300x288.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab-165x159.jpg 165w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_analysis_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Na guia Analysis (An\u00e1lise), voc\u00ea pode verificar detalhes sobre o desempenho do seu podcast<\/figcaption><\/figure>\n\n\n\n<p>Em seguida, voc\u00ea pode verificar&nbsp;<strong>quais plataformas contribuem mais para aumentar a visibilidade de seu podcast<\/strong>.<\/p>\n\n\n\n<p>Esse detalhamento ajuda voc\u00ea a entender&nbsp;<strong>onde seu p\u00fablico \u00e9 mais ativo<\/strong>para que voc\u00ea possa ajustar suas estrat\u00e9gias de distribui\u00e7\u00e3o de conte\u00fado e engajamento.<\/p>\n\n\n\n<p>Para fazer isso, visite o site <strong>An\u00e1lise de m\u00e9tricas de IA<\/strong> (um painel com tecnologia de IA que apresenta um conjunto de insights \u00fateis sobre podcasts) e encontrar um gr\u00e1fico que apresenta as origens da maioria dos mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b49600&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b49600\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"827\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-1140x827.jpg\" alt=\"An\u00e1lise das m\u00e9tricas do brand24 ai\" class=\"wp-image-175541\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-1140x827.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-300x218.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis-219x159.jpg 219w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_metrics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">No caso do podcast de Joe Rogan, os dados mostram que a maioria dos mentions vem de plataformas de v\u00eddeo e sites de not\u00edcias.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m oferece&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>an\u00e1lise de sentimentos<\/strong><\/a>que informa como as pessoas se sentem em rela\u00e7\u00e3o ao seu podcast. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode ver qual porcentagem dos mentions \u00e9 positiva, neutra ou negativa.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique os principais detalhes do desempenho de seu podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b4a09d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b4a09d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-1140x445.jpg\" alt=\"brand24 An\u00e1lise de sentimento de IA para monitoramento de podcasts \" class=\"wp-image-175540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-1140x445.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_sentiment_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de an\u00e1lise de sentimento<\/figcaption><\/figure>\n\n\n\n<p>Tamb\u00e9m vale a pena verificar os t\u00f3picos de discuss\u00e3o de tend\u00eancias sobre seu podcast.<\/p>\n\n\n\n<p>O&nbsp;<strong>T\u00f3picos de IA<\/strong>&nbsp;do Brand24 identifica automaticamente os temas, nomes e palavras-chave mais discutidos relacionados ao seu podcast.&nbsp;<\/p>\n\n\n\n<p>Isso permite que voc\u00ea <strong>identificar rapidamente quais partes de seu conte\u00fado t\u00eam maior repercuss\u00e3o em seu p\u00fablico-alvo<\/strong> - seja uma declara\u00e7\u00e3o pol\u00eamica, uma cita\u00e7\u00e3o viral de um convidado ou um t\u00f3pico viral que deu in\u00edcio a um debate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b4a939&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b4a939\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"490\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-1140x490.jpg\" alt=\"An\u00e1lise do t\u00f3pico brand24 ai\" class=\"wp-image-175539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-1140x490.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast_monitoring_brand24_ai_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">T\u00f3picos mais frequentemente discutidos no podcast de Joe Rogan<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Leia mais:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Principais m\u00e9tricas de podcast que voc\u00ea deve monitorar<\/a><\/p>\n\n\n\n<p>\u2b50 <strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Brand24 \u00e9 uma \u00f3tima ferramenta para monitorar e analisar o desempenho do seu podcast.&nbsp;<\/p>\n\n\n\n<p>Ele oferece e desenvolve muitos recursos com tecnologia de IA, tornando o Brand24 uma \u00f3tima solu\u00e7\u00e3o para podcasters que desejam monitorar o desempenho de seu conte\u00fado al\u00e9m da plataforma de hospedagem.&nbsp;<\/p>\n\n\n\n<p>\u00c9 igualmente \u00fatil para marcas que desejam entender a exposi\u00e7\u00e3o, o sentimento e o compartilhamento de voz de seus podcasts em tempo real.<\/p>\n\n\n\n<p>\u2705 <strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados em tempo real das principais plataformas (Spotify, Apple Podcasts, Google Podcasts, Soundcloud, Spreaker e Libsyn)<\/li>\n\n\n\n<li>An\u00e1lise de sentimentos com base em IA<\/li>\n\n\n\n<li>T\u00f3picos de IA<\/li>\n\n\n\n<li>UX amig\u00e1vel<\/li>\n\n\n\n<li>Alertas em tempo real e relat\u00f3rios automatizados&nbsp;<\/li>\n\n\n\n<li>Ponto de entrada acess\u00edvel em compara\u00e7\u00e3o com ferramentas de n\u00edvel empresarial<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embora seja excelente no rastreamento de mentions e sentimentos, n\u00e3o \u00e9 uma ferramenta completa para o rastreamento de&nbsp;<strong>su\u00edte de marketing de podcast<\/strong>&nbsp;- n\u00e3o oferece ferramentas para edi\u00e7\u00e3o de \u00e1udio, posicionamento de an\u00fancios ou publica\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand24 - a melhor ferramenta de monitoramento de podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"meltwater\">02 Meltwater<\/h3>\n\n\n\n<p>A Meltwater \u00e9 uma plataforma de intelig\u00eancia de m\u00eddia empresarial que combina monitoramento de podcast com not\u00edcias, escuta de m\u00eddia social, rastreamento de influenciadores e ferramentas de RP.&nbsp;<\/p>\n\n\n\n<p>Ele foi projetado principalmente para organiza\u00e7\u00f5es maiores, oferecendo insights profundos, alcance de m\u00eddia global e an\u00e1lises avan\u00e7adas.<\/p>\n\n\n\n<p>Em termos de monitoramento de podcast, o Meltwater rastreia mais de&nbsp;<strong>24.000 podcasts<\/strong>&nbsp;de plataformas como Spotify, Apple Podcasts e Google Podcasts.&nbsp;<\/p>\n\n\n\n<p><strong>Se um programa espec\u00edfico n\u00e3o estiver inclu\u00eddo em seu banco de dados de m\u00eddia de podcast, voc\u00ea poder\u00e1 solicitar a inclus\u00e3o dele.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m dos mentions, o Meltwater permite que as equipes criem pain\u00e9is de controle personalizados e recebam relat\u00f3rios de m\u00eddia automatizados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b4b65f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b4b65f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater.png\" alt=\"Meltwater - ferramenta de monitoramento de m\u00eddia profissional\" class=\"wp-image-175973\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater.png 995w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/podcast-monitoring-tools-meltwater-234x159.png 234w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Meltwater<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Meltwater \u00e9 uma boa op\u00e7\u00e3o para empresas com necessidades complexas e or\u00e7amentos maiores. <\/p>\n\n\n\n<p>Ele oferece uma vis\u00e3o centralizada de um&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">presen\u00e7a da marca<\/a>&nbsp;em podcasts, redes sociais, not\u00edcias e m\u00eddia de influ\u00eancia.<\/p>\n\n\n\n<p>\u2705 <strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla cobertura de podcast com a op\u00e7\u00e3o de solicitar seu pr\u00f3prio programa, caso ele ainda n\u00e3o esteja presente.<\/li>\n\n\n\n<li>Visibilidade multicanal (\u00e1udio, texto, m\u00eddia social, not\u00edcias).<\/li>\n\n\n\n<li>Ferramentas integradas de RP, bancos de dados de contatos e op\u00e7\u00f5es de distribui\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9 uma ferramenta cara, o que a torna inadequada para pequenas empresas ou podcasters independentes<\/li>\n\n\n\n<li>Os insights sobre podcasts s\u00e3o menos voltados para o criador<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore e analise mentions em podcasts!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"critical-mention\">03 Critical Mention<\/h3>\n\n\n\n<p>O Critical Mention \u00e9 um aplicativo f\u00e1cil de usar&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\">ferramenta de monitoramento de m\u00eddia<\/a>O site \u00e9 um guia de m\u00eddia, que abrange m\u00eddia off-line, on-line e social. Ele \u00e9 mais voltado para profissionais de RP do que para profissionais de marketing.<\/p>\n\n\n\n<p>O Critical Mention tem recursos interessantes relacionados ao monitoramento de podcasts.&nbsp;<\/p>\n\n\n\n<p>Ele pesquisa palavras-chave em <strong>clipes e transcri\u00e7\u00f5es baseados em \u00e1udio<\/strong>e gra\u00e7as ao <strong>Ferramenta de jogo de palavras<\/strong>Os usu\u00e1rios podem editar podcasts para capturar o mention exato.<\/p>\n\n\n\n<p>Com rela\u00e7\u00e3o ao pre\u00e7o, o Critical Mention n\u00e3o \u00e9 transparente. Eles disseram que personalizam a oferta de acordo com o cliente e suas necessidades.&nbsp;<\/p>\n\n\n\n<p>A grande desvantagem dessa ferramenta \u00e9 que ela n\u00e3o oferece nenhuma m\u00e9trica \u00fatil para o marketing de influenciadores e n\u00e3o tem um aplicativo m\u00f3vel.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dec09b4c2dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dec09b4c2dc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"346\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention.png\" alt=\"critical mention para monitoramento de podcast\" class=\"wp-image-161197\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/podcasts-monitoring-tools-criticalmention-230x159.png 230w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Critical Mention<\/figcaption><\/figure>\n\n\n\n<p>\u2b50 <strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Critical Mention \u00e9 uma boa ferramenta de monitoramento de podcast para&nbsp;<strong>Equipes de RP e m\u00eddia<\/strong>&nbsp;que priorizam a cobertura de r\u00e1dio e transmiss\u00e3o tradicional.&nbsp;<\/p>\n\n\n\n<p>Ele \u00e9 especialmente valioso se voc\u00ea se concentrar em capturar mentions exatos, criar relat\u00f3rios de m\u00eddia e integrar o monitoramento de podcast a uma estrat\u00e9gia de m\u00eddia mais ampla que inclua not\u00edcias de TV, r\u00e1dio e on-line.<\/p>\n\n\n\n<p>\u2705 <strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa de palavras-chave em \u00e1udio e transcri\u00e7\u00f5es de podcast<\/li>\n\n\n\n<li>Ferramenta de jogos de palavras para recortar e editar podcasts exatos mentions<\/li>\n\n\n\n<li>Abrange r\u00e1dio, TV, not\u00edcias on-line e podcasts em uma \u00fanica plataforma<\/li>\n\n\n\n<li>Acesso a um grande banco de dados de contatos de m\u00eddia (mais de 1.000.000 de contatos)<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udd14 <strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 m\u00e9tricas de colabora\u00e7\u00e3o ou marketing de influenciadores<\/li>\n\n\n\n<li>Sem aplicativo m\u00f3vel, o que pode dificultar o monitoramento r\u00e1pido em qualquer lugar<\/li>\n\n\n\n<li>UX muito antiga e pouco intuitiva<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand24 - a melhor ferramenta de monitoramento de podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Se voc\u00ea ainda n\u00e3o est\u00e1 monitorando podcasts, deveria come\u00e7ar a faz\u00ea-lo. Por qu\u00ea?<\/p>\n\n\n\n<p>Porque o monitoramento de podcast ajuda os criadores e as marcas a entender como seus programas s\u00e3o comentados on-line. Ele identifica <strong>quem mentions seu podcast<\/strong>, <strong>onde<\/strong> eles fazem isso, e <strong>o que<\/strong> eles dizem.<\/p>\n\n\n\n<p>Esses tipos de insights podem melhorar o conte\u00fado, fortalecer a estrat\u00e9gia da marca e descobrir novas oportunidades de crescimento.&nbsp;<\/p>\n\n\n\n<p><strong>Para criadores<\/strong>O monitoramento ajuda a descobrir quais t\u00f3picos ou convidados geram mais envolvimento e o tom geral das discuss\u00f5es sobre o seu podcast.<\/p>\n\n\n\n<p><strong>Para marcas<\/strong>O monitoramento de podcast permite que voc\u00ea rastreie os mentions da marca, me\u00e7a o sentimento e entenda o impacto de patroc\u00ednios ou participa\u00e7\u00f5es de convidados.&nbsp;<\/p>\n\n\n\n<p>Com a ferramenta certa, voc\u00ea pode ficar \u00e0 frente da conversa e fazer esfor\u00e7os mais inteligentes de conte\u00fado e marketing. <\/p>\n\n\n\n<p>E esses s\u00e3o os <strong>bases para o sucesso de um podcast!<\/strong><\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O burburinho sobre o podcast geralmente come\u00e7a fora das plataformas de podcast<\/strong> - em m\u00eddias sociais, f\u00f3runs e sites de not\u00edcias. Monitore-os para ter uma vis\u00e3o completa!<\/li>\n\n\n\n<li><strong>O monitoramento de podcasts n\u00e3o \u00e9 uma audi\u00e7\u00e3o passiva<\/strong> mas tirando conclus\u00f5es e percep\u00e7\u00f5es dos dados do podcast.<\/li>\n\n\n\n<li><strong>A an\u00e1lise de sentimentos revela como as pessoas se sentem<\/strong>e n\u00e3o apenas o que eles dizem.<\/li>\n\n\n\n<li><strong>Ferramentas como o Brand24 oferecem muitos recursos<\/strong> que o ajudam a rastrear, analisar e agir sobre o podcast mentions em tempo real.<\/li>\n\n\n\n<li><strong>Quanto mais cedo voc\u00ea come\u00e7ar a monitorar, mais cedo poder\u00e1 otimizar<\/strong> seu conte\u00fado e sua estrat\u00e9gia.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=101\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e comprove voc\u00ea mesmo o poder do monitoramento de podcasts!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os podcasts est\u00e3o mais populares do que nunca! Monitorar e rastrear mentions em podcasts \u00e9 uma obriga\u00e7\u00e3o. Conhe\u00e7a as tr\u00eas melhores ferramentas de monitoramento de podcast.<\/p>","protected":false},"author":84,"featured_media":161186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-161179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=161179"}],"version-history":[{"count":50,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161179\/revisions"}],"predecessor-version":[{"id":179406,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161179\/revisions\/179406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/161186"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=161179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=161179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=161179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}