{"id":161228,"date":"2024-02-09T14:52:03","date_gmt":"2024-02-09T13:52:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161228"},"modified":"2026-04-01T16:45:33","modified_gmt":"2026-04-01T14:45:33","slug":"analise-de-hashtag-do-linkedin","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/linkedin-hashtag-analytics\/","title":{"rendered":"LinkedIn Hashtag Analytics: 10 Easy Steps [2026]"},"content":{"rendered":"\n<p>Most LinkedIn posts include hashtags. Very few are based on any data about how those hashtags actually perform. That gap between guessing and knowing is what LinkedIn hashtag analytics closes!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">LinkedIn&#039;s native analytics won&#039;t tell you much<\/h4>\n                <p class=\"acf-key-takeaways__text\">LinkedIn doesn&#039;t surface detailed hashtag performance data natively. To see real metrics like reach, engagement, sentiment, and influencer activity, you need a third-party tool.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Volume is a trap<\/h4>\n                <p class=\"acf-key-takeaways__text\">A hashtag with millions of followers sounds powerful, but it drowns your content. Niche, targeted hashtags consistently outperform generic ones for actual engagement with the right audience.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Sentiment is as important as reach<\/h4>\n                <p class=\"acf-key-takeaways__text\">A hashtag trending upward with negative sentiment is a warning sign, not a growth opportunity. Monitoring the emotional tone around your tags is what separates reactive from strategic use.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Competitor hashtag tracking surfaces real gaps<\/h4>\n                <p class=\"acf-key-takeaways__text\">Analyzing which hashtags drive visibility for competitors shows you what your audience is already paying attention to and where you&#039;re not showing up.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">AI cuts the analysis time significantly<\/h4>\n                <p class=\"acf-key-takeaways__text\">AI can easily flag performance spikes and drops automatically. It can turn raw hashtag data into strategic recommendations without manual number-crunching.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Track over time, not just per post<\/h4>\n                <p class=\"acf-key-takeaways__text\">Seasonal trends and campaign impacts only become visible in longitudinal data. Monthly reviews at minimum; weekly during active campaigns.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What are LinkedIn hashtag analytics?<\/strong><\/h2>\n\n\n\n<p>When you think about hashtags, I am sure LinkedIn is not the first social media platform that comes to your mind.<\/p>\n\n\n\n<p>Twitter posts with hashtags? Of course! Instagram captions hashtags? Sure thing!<\/p>\n\n\n\n<p>But LinkedIn comments or posts and hashtags? Hmmm\u2026<\/p>\n\n\n\n<p>Take some good advice \u2013 don&#8217;t underestimate their power! Relevant and popular hashtags can leverage your LinkedIn presence.<\/p>\n\n\n\n<p>Because they let users know which area you have expertise in. Exactly like on other social platforms, hashtags categorize content to help LinkedIn users navigate through the ocean of data.<\/p>\n\n\n\n<p>And, like on other social media, LinkedIn users can follow certain hashtags to inform the LinkedIn algorithm about their content preferences.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b0f69e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b0f69e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"1060\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-post.jpg\" alt=\"LinkedIn post with a hashtag\" class=\"wp-image-161231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post.jpg 1056w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-300x301.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-post-158x159.jpg 158w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a LinkedIn post with a hashtag.<\/figcaption><\/figure>\n\n\n\n<p>However, using them in a smart way is key. You won&#8217;t see results after randomly copying and pasting popular hashtags.<\/p>\n\n\n\n<p>So, how to use them?<\/p>\n\n\n\n<p>Hashtag analysis helps you find the right hashtag suggestions. It shows what the best hashtags are to reach your target audience and helps you tailor your strategy.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze LinkedIn hashtags like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=140\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Why is tracking hashtags on LinkedIn important?<\/strong><\/h2>\n\n\n\n<p>LinkedIn&#8217;s algorithm works similarly to any other social platform.<\/p>\n\n\n\n<p>Engagement is a key factor for pushing your content to a wide audience, and hashtags are the secret to targeting your posts well and boosting the social media algorithms.<\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s so important to analyze your hashtags!<\/p>\n\n\n\n<p>Hashtag analytics can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See which hashtags get the most impressions, likes, comments, and shares.<\/li>\n\n\n\n<li>Identify what topics resonate with your audience and tailor future content accordingly.<\/li>\n\n\n\n<li>Avoid overused or irrelevant hashtags that dilute your message.<\/li>\n\n\n\n<li>Compare performance across different campaigns or timeframes.<\/li>\n\n\n\n<li>Find industry-specific or event-related hashtags to join relevant conversations.<\/li>\n\n\n\n<li>What hashtags competitors or influencers in your field are using.<\/li>\n<\/ul>\n\n\n\n<p>All for the best LinkedIn hashtag strategy!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>How to start LinkedIn hashtag analytics?<\/strong><\/h2>\n\n\n\n<p>The great starting point for any kind of social media analytics is checking its native solutions. And \u2013 exactly like in the case of other social platforms \u2013 LinkedIn has its own tool.<\/p>\n\n\n\n<p>Unfortunately, it turns out that there are no specific LinkedIn hashtag analytics tabs or features in it.<\/p>\n\n\n\n<p>What exactly can you do within the app?<\/p>\n\n\n\n<p>Well, you can type the particular hashtag in the search bar, hit enter, and check some basic things.<\/p>\n\n\n\n<p>You can see posts with the relevant hashtag, LinkedIn account, and companies that used it somewhere, as well as a few other options.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b1041c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b1041c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-iside-analysis.png\" alt=\"Hashtags on LinkedIn: What you can find within the app?\" class=\"wp-image-174917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-iside-analysis.png 603w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-iside-analysis-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-iside-analysis-300x249.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-iside-analysis-192x159.png 192w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags on LinkedIn: What you can find within the app?<\/figcaption><\/figure>\n\n\n\n<p>Anything else?<\/p>\n\n\n\n<p>You can use some filters to narrow down the results by date, content type, and so on. Not so much, is it?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b10ca6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b10ca6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-native-1140x686.jpg\" alt=\"A native LinkedIn analytics: Filtering results.\" class=\"wp-image-161232\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-native-1140x686.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-native-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-native-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-native.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A native LinkedIn analytics: Filtering results.<\/figcaption><\/figure>\n\n\n\n<p>I&#8217;ll be brutally honest with you. Native LinkedIn hashtag analytics is just basic.<\/p>\n\n\n\n<p>It&#8217;s elementary. And it provides you with almost no actionable insights for your marketing strategy.<\/p>\n\n\n\n<p>If you&#8217;d like to get on with your LinkedIn hashtag strategy seriously, you must monitor hashtags with an appropriate third-party tool.<\/p>\n\n\n\n<p>Here&#8217;s how I suggest doing it.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 to analyze LinkedIn hashtags<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=140\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps\"><strong>How to analyze hashtags on LinkedIn? 10 steps&nbsp;<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s go through the hashtag analytics process with the help of some of Brand24&#8217;s features.<\/p>\n\n\n\n<p>But before we dive in:<\/p>\n\n\n\n<p>No matter which media monitoring tool you use, <strong>check the LinkedIn integration before you start tracking your hashtags<\/strong>. It might significantly impact your LinkedIn hashtag analytics results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Check the volume of mentions<\/strong><\/h3>\n\n\n\n<p>Start your LinkedIn hashtag analytics by checking the most basic indicator \u2013 the volume of mentions.<\/p>\n\n\n\n<p>Most of the hashtags are simply mentions but are preceded by a hashtag symbol.<\/p>\n\n\n\n<p>Tracking mentions volume gives a lot of valuable insights.<\/p>\n\n\n\n<p>By analyzing the spikes and drops in a hashtag&#8217;s popularity, <strong>you can track your performance over time, find out if your content is relevant, and, if not \u2013 optimize it<\/strong>.<\/p>\n\n\n\n<p>Besides, hashtag popularity can help you <strong>discover niche-related trends and your competitors&#8217; LinkedIn hashtag strategy<\/strong>.<\/p>\n\n\n\n<p>Hashtags distribution over time can also help you spot some patterns. For example, seasonal trends or weekly periods.<\/p>\n\n\n\n<p>Below, you can see the distribution of the LinkedIn #Innovation in the case of volume. Can you see the pattern?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b11890&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b11890\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"353\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-mentions-volume-1140x353.jpg\" alt=\"LinkedIn hashtag mentions tab\" class=\"wp-image-161233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-mentions-volume-1140x353.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-mentions-volume-300x93.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-mentions-volume-248x77.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-mentions-volume.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn mentions volume in the Brand24 tool dashboard informs you how many times your hashtag was used<\/figcaption><\/figure>\n\n\n\n<p>Right, the hashtag gains in popularity between Monday and Thursday while drops from Friday to Sunday.<\/p>\n\n\n\n<p>No surprise at all!<\/p>\n\n\n\n<p>Most people use weekends for leisure. Not to post career or job-related posts with hashtags on a professional social network.<\/p>\n\n\n\n<p><strong>Pro tip: <\/strong>Remember that some<a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\"> media monitoring<\/a> tools like Brand24 allow you to track and analyze relevant hashtags published on all major social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 See the reasons behind the hashtag performance<\/strong><\/h3>\n\n\n\n<p>Analyzing the reason for sudden spikes or drops is quite demanding, but an absolute must.<\/p>\n\n\n\n<p>Otherwise, how would you know what to do?<\/p>\n\n\n\n<p>Fortunately, Brand24 introduced the AI Event Detector.<\/p>\n\n\n\n<p>This AI-driven feature identifies unusual patterns in your tracked mentions.<\/p>\n\n\n\n<p>At the same time, the Detector analyzes possible causes and presents its conclusions in one or two sentences.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b121ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b121ef\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"245\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-anomaly-detector-1140x245.jpg\" alt=\"brand24 event detector\" class=\"wp-image-161235\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-anomaly-detector-1140x245.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-anomaly-detector-300x65.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-anomaly-detector-248x53.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-anomaly-detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24&#8217;s Event Detector interprets unexpected volume, reach, and sentiment changes<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Measure social media reach<\/strong><\/h3>\n\n\n\n<p>Social media reach is a second crucial metric you should check in your hashtag analysis.<\/p>\n\n\n\n<p>It helps you find out how often your LinkedIn hashtag could appear on other people&#8217;s home feeds.<\/p>\n\n\n\n<p>Similar to the volume of mentions, <a href=\"https:\/\/brand24.com\/blog\/linkedin-monitoring\/\">LinkedIn monitoring<\/a> of hashtag reach provides valuable data regarding your LinkedIn <a href=\"https:\/\/brand24.com\/blog\/marketing-performance\/\">marketing performance<\/a>. But it also serves one more specific purpose.<\/p>\n\n\n\n<p>Namely, identifying niche influencers and establishing fruitful cooperation.<\/p>\n\n\n\n<p>Let&#8217;s focus on the green line on the chart.<\/p>\n\n\n\n<p>As you can see, there is a huge spike in social media reach. But why?<\/p>\n\n\n\n<p>If it&#8217;s not correlated to the sudden increase in hashtag volume, what happened then?<\/p>\n\n\n\n<p>Thanks to the AI Event Detector, we know that three influential TikTokers caused the spike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b12ae6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b12ae6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"353\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-reach-1140x353.jpg\" alt=\"hashtag reach increase\" class=\"wp-image-161236\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-reach-1140x353.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-reach-300x93.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-reach-248x77.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-reach.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtag&#8217;s reach increased because three influential Tiktokers used it<\/figcaption><\/figure>\n\n\n\n<p>So, even if the volume of mentions was relatively stable, the cumulative reach of those three resulted in rapid growth.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Do you know how far your hashtag travels?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=140\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Detect the hashtag popularity<\/strong><\/h3>\n\n\n\n<p>Okay, but can you identify your hashtag&#8217;s popularity at first glance?<\/p>\n\n\n\n<p>Sure thing! That&#8217;s what<a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\"> Presence Score<\/a> is for.<\/p>\n\n\n\n<p>Presence Score is a metric that helps to measure the topic&#8217;s online popularity at a given time. It&#8217;s like a quick overview of your brand awareness performance.<\/p>\n\n\n\n<p>Thanks to analyzing your hashtag Presence Score, you can evaluate your content marketing &amp; PR efforts. Especially if you want to check how your campaign or brand&#8217;s LinkedIn hashtags work.<\/p>\n\n\n\n<p>With Presence Score, you can also benchmark your brand or campaign hashtags against your competitors.<\/p>\n\n\n\n<p>Let&#8217;s check the popularity of Apple&#8217;s brand hashtag.<\/p>\n\n\n\n<p>As you can see, #Apple has a 65 Presence Score, meaning it&#8217;s higher than 82% of brands. Frankly, I expected Apple&#8217;s presence to be much higher!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b1363f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b1363f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-presence-score-1140x331.jpg\" alt=\"Presence Score Brand24 \" class=\"wp-image-161237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-presence-score-1140x331.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-presence-score-300x87.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-presence-score-248x72.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-presence-score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple&#8217;s Presence Score is high and stable<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Conduct sentiment analysis<\/strong><\/h3>\n\n\n\n<p>Speaking about sentiment, it&#8217;s time to introduce you to another metric you should consider in your LinkedIn analytics.<\/p>\n\n\n\n<p>Understanding the emotions and attitudes of your target audience toward the chosen hashtag can be the clincher for your brand reputation management.<\/p>\n\n\n\n<p>Sentiment analysis checks the tone of voice and emotions behind the particular mention with a tracked hashtag.<\/p>\n\n\n\n<p>The Brand24 tool can also perform the <a href=\"https:\/\/brand24.com\/blog\/context-analysis\/\">context analysis<\/a> of a post or a comment where someone used your tracked hashtag.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover your hashtags sentiment with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=140\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>The sentiment can be:<\/p>\n\n\n\n<p>\ud83d\udfe2 Positive<\/p>\n\n\n\n<p>\u26aa\ufe0f Neutral<\/p>\n\n\n\n<p>\ud83d\udd34 Negative<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b1411a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b1411a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"308\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-positive-sentiment-1140x308.jpg\" alt=\"brand24 positive sentiment\" class=\"wp-image-161239\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-positive-sentiment-1140x308.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-positive-sentiment-300x81.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-positive-sentiment-248x67.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-positive-sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention with a hashtag with a positive sentiment.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b148be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b148be\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"299\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-negative-sentiment-1140x299.jpg\" alt=\"brand24 negative sentiment\" class=\"wp-image-161240\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-negative-sentiment-1140x299.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-negative-sentiment-300x79.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-negative-sentiment-248x65.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-negative-sentiment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention with a hashtag with a negative sentiment.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Track engagement<\/strong><\/h3>\n\n\n\n<p>Engagement is one of the most important metrics in social media. Basically, every element of your social media actions impacts it.<\/p>\n\n\n\n<p>Yes, hashtags too!<\/p>\n\n\n\n<p>In short, engagement indicates the number of users who interacted with posts mentioning your hashtag. Such interactions are, above all, likes, comments, and shares.<\/p>\n\n\n\n<p>Tracking engagement metrics allows you to identify trending hashtags (thus, topics) and gain insights into your competitors&#8217; strategies by checking their current trending posts.<\/p>\n\n\n\n<p>Equipped with knowledge about interactions, you can create more successful LinkedIn posts and make your hashtags effective.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b15141&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b15141\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-performance-overview-brand24.png\" alt=\"Brand24\u2019s engagement overview dashboard.\" class=\"wp-image-174918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-performance-overview-brand24.png 415w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-performance-overview-brand24-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-performance-overview-brand24-300x361.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-performance-overview-brand24-132x159.png 132w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24\u2019s engagement overview dashboard.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Detect influencers using the hashtag<\/strong><\/h3>\n\n\n\n<p>I believe there&#8217;s no need to convince you that, wisely used, influencer marketing can skyrocket your<a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\"> brand awareness<\/a>.<\/p>\n\n\n\n<p>Hashtag research can help you identify top-notch influencers covering topics you&#8217;re interested in.<\/p>\n\n\n\n<p>Similarly, you can discover a high-volume LinkedIn page mentioning your brand hashtags.<\/p>\n\n\n\n<p>To do this, go to the Brand24 dashboard &gt; <strong>Influencers tab<\/strong>.<\/p>\n\n\n\n<p>While there, you will see the most influential profiles talking about the chosen topic and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A platform they use<\/li>\n\n\n\n<li>How many times they mentioned your hashtag<\/li>\n\n\n\n<li>Their followers count<\/li>\n\n\n\n<li>Their<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\"> share of voice<\/a><\/li>\n\n\n\n<li>Influence<\/li>\n\n\n\n<li>Influencer Scores<\/li>\n<\/ul>\n\n\n\n<p>Now, you&#8217;re ready to identify with whom you should cooperate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b15a81&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b15a81\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers.png\" alt=\"Top influencers you can cooperate with.\" class=\"wp-image-174919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers.png 781w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers-300x192.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-influencers-248x159.png 248w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top influencers you can cooperate with.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Check other relevant hashtags<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\">Social listening tools<\/a> like Brand24 allow you to find different hashtags related to your primary LinkedIn hashtag. Why should you even bother?<\/p>\n\n\n\n<p>Tracking related hashtags gives you a broader picture.<\/p>\n\n\n\n<p>You can discover trending hashtags in your niche and address these topics in your social media communication.<\/p>\n\n\n\n<p>This knowledge also allows you to adjust your hashtag strategy by including less popular &amp; niche-related hashtags. With them, you can target a more specific audience.<\/p>\n\n\n\n<p>Going back to #Apple, we can see some competitors&#8217; hashtags, general tech topics, and mentions of Apple&#8217;s top products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b16368&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b16368\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-hashtags.png\" alt=\"Top related hashtags by Brand24.\" class=\"wp-image-174920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-hashtags.png 594w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-hashtags-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-hashtags-300x253.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hashtag-analytics-hashtags-189x159.png 189w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Top related hashtags by Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09\"><strong>09 Compare to competitive hashtags<\/strong><\/h3>\n\n\n\n<p>The \u201cCompare projects\u201d feature informs you how successful your hashtag campaign is in your niche. And one of the ways to do it is by benchmarking with your direct opponent(s).<\/p>\n\n\n\n<p>For example, I chose two popular hashtags from globally recognized sports brands, Nike and Adidas.<\/p>\n\n\n\n<p>I compared Nike&#8217;s #JustDoIt with Adidas&#8217; #ImpossibleIsNothing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b16bfe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b16bfe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-competitive-hashtags-1140x687.jpg\" alt=\"comparison tab\" class=\"wp-image-161245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-competitive-hashtags-1140x687.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-competitive-hashtags-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-competitive-hashtags-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-competitive-hashtags.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of #JustDoIt and #ImpossibleIsNothing in Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>As you can see, Nike&#8217;s hashtag campaign is incomparably more successful than Adidas&#8217;s. Regarding volume, #JustDoIt was used 14 times more than #ImpossibleIsNothing.<\/p>\n\n\n\n<p>Moreover, Nike&#8217;s monthly<a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\"> AVE (Advertising Value Equivalency)<\/a> is worth $ 1.8 million.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id10\"><strong>10 Track the performance over time<\/strong><\/h3>\n\n\n\n<p>The second comparison metric and feature you can use to analyze your hashtag performance is \u201cCompare periods\u201d.<\/p>\n\n\n\n<p>Here, you compare your effectiveness, not with other campaigns, but <strong>over time<\/strong>.<\/p>\n\n\n\n<p>This data lets you evaluate if your hashtag gains or loses popularity.<\/p>\n\n\n\n<p>Now, let&#8217;s check #JustDoIt performance over time:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b174f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b174f2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"695\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-time-performance-1140x695.jpg\" alt=\"compare periods brand24\" class=\"wp-image-161246\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-time-performance-1140x695.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-time-performance-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-time-performance-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-time-performance.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparing periods gives you insight into your hashtag campaign&#8217;s performance<\/figcaption><\/figure>\n\n\n\n<p>We can observe a 15% increase in mentions volume. Cool? Not exactly. Look closer.<\/p>\n\n\n\n<p>Yeah, volume is higher, but there is a 43% drop in reach \u2013 from 153 to 87 million users!<\/p>\n\n\n\n<p>It means that while more profiles are using #JustDoIt, they are much less influential than in the past.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b17d3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b17d3c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/linkedin-hasthag-analytics-nike-1140x415.jpg\" alt=\"hashtag anomaly\" class=\"wp-image-161247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-nike-1140x415.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-nike-300x109.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-nike-248x90.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hasthag-analytics-nike.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You must interpret a lot of data to get the most out of your hashtags<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip\"><strong>My tip: Use AI for analysis!<\/strong><\/h2>\n\n\n\n<p>AI is not magic, but a tool.<\/p>\n\n\n\n<p>And it can be perfect for your LinkedIn hashtag analytics and identifying market trends or shifts.<\/p>\n\n\n\n<p>I like to use AI Brand Assistant &#8211; a feature that combines social listening project data (everything from the 10 steps above) and ChatGPT knowledge.<\/p>\n\n\n\n<p>You can ask it questions and get the analysis!<\/p>\n\n\n\n<p>Some of the questions you can ask include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the best hashtags to use for [brand]?<\/li>\n\n\n\n<li>What was the reach of [hashtag] over the last month?<\/li>\n\n\n\n<li>What niche hashtags should [brand] include?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6bf1b1863f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6bf1b1863f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hahstag-analytics-brand-asssistant-ai.png\" alt=\"Improve your social media strategy with AI: AI Brand Assistant by Brand24.\" class=\"wp-image-174921\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hahstag-analytics-brand-asssistant-ai.png 513w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hahstag-analytics-brand-asssistant-ai-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hahstag-analytics-brand-asssistant-ai-300x292.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/linkedin-hahstag-analytics-brand-asssistant-ai-163x159.png 163w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Improve your social media strategy with AI: AI Brand Assistant by Brand24.<\/figcaption><\/figure>\n\n\n\n<p>It can really be simple and not require a lot of effort.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze LinkedIn hashtags like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=140\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>For example, Mercedes-Benz and BBDO WWA used constant hashtag monitoring to understand how people in Poland were feeling each day.<\/p>\n\n\n\n<p>With real-time insights from Brand24, they adjusted the color of their headquarters&#8217; illumination daily to reflect the public mood.<\/p>\n\n\n\n<p>This creative use of hashtag analytics shows how powerful real-time social data can be when turned into meaningful action.<\/p>\n\n\n\n<p>Take a look at the whole case study and get inspired:<a href=\"https:\/\/brand24.com\/case-study\/mercedes-benz\/\"> BBDO WWA Case Study<\/a><\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;The biggest benefit of Brand24 is reliability &#8211; we had no problems with the tool. It&#039;s intuitive. We knew we could trust the data it collects.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-e1775054423716.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-300x302.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-158x159.png 158w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/Screenshot-2026-04-01-at-16.39.35-90x90.png 90w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Michael Hansen                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michael-hansen-one\/?originalSubdomain=pl\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Senior Creative at BBDO WWA<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/linkedin-hashtags\/\">LinkedIn hashtags<\/a> can play a vital role in your general marketing strategy.<\/p>\n\n\n\n<p>They help to reach your LinkedIn posts to a wider audience, build your online reputation &amp; expertise, create relevant content, and support your efforts in many other ways.<\/p>\n\n\n\n<p>But you must know if your actions are right. To make data-driven decisions, you have to track and analyze proper metrics.<\/p>\n\n\n\n<p>Otherwise, you will be groping in the dark!<\/p>\n\n\n\n<p>Read more here: Go beyond the counting with a powerful <a href=\"https:\/\/brand24.com\/hashtag-counter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtag counter.<\/a><\/p>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When analyzing your LinkedIn hashtag campaigns, you must analyze various metrics (such as reach, engagement, sentiment, and so on) at the same time. Otherwise, the results of your analysis will be unreliable.<\/li>\n\n\n\n<li>LinkedIn native hashtag analytics tool provides only a selective set of data. You must use a<a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\"> media monitoring tool<\/a> for more in-depth and actionable insights.<\/li>\n\n\n\n<li>Automated features save time on LinkedIn hashtag analytics.<\/li>\n\n\n\n<li>Tracking related hashtags allows you to find niche influencers and expand your LinkedIn reach to a broader audience.<\/li>\n\n\n\n<li>Comparing your hashtag campaign with your past performance gives you a lot of information about the success or failure of your actions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\"><strong>Does LinkedIn have built-in hashtag analytics?<\/strong><\/h3>\n\n\n\n<p>LinkedIn doesn&#8217;t offer native hashtag analytics. You can see basic post-level metrics (impressions, reactions, comments), but there&#8217;s no way to track hashtag-level reach, follower growth, or sentiment directly in the platform. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\"><strong>How many hashtags should I use on a LinkedIn post?<\/strong><\/h3>\n\n\n\n<p>3-5 hashtags per post is the current best practice. Posts with 1-3 focused hashtags average the highest engagement. Using more than 10 is treated as hashtag stuffing by LinkedIn&#8217;s algorithm and will reduce your post&#8217;s reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\"><strong>How do I find which hashtags are trending on LinkedIn?<\/strong><\/h3>\n\n\n\n<p>LinkedIn&#8217;s search bar shows follower counts when you type a hashtag, which gives a rough signal of scale. For trend data &#8211; volume over time, engagement patterns, emerging tags, you need a monitoring tool. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\"><strong>Can I track competitors&#8217; hashtag performance on LinkedIn?<\/strong><\/h3>\n\n\n\n<p>Yes. Tools like Brand24 let you monitor any public hashtag, including branded tags your competitors use. You can compare reach, sentiment, and engagement across multiple hashtags side by side.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\"><strong>How often should I review my LinkedIn hashtag analytics?<\/strong><\/h3>\n\n\n\n<p>Monthly reviews are the baseline for ongoing strategy. During active campaigns or product launches, weekly check-ins let you catch drops or anomalies early enough to act. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\"><strong>What&#8217;s the difference between reach and engagement in hashtag analytics?<\/strong><\/h3>\n\n\n\n<p>Reach measures how many unique users potentially saw content using a hashtag. Engagement measures how many actually interacted &#8211; likes, comments, shares, clicks.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba como executar a an\u00e1lise de hashtag do LinkedIn em 10 etapas. Acompanhe o alcance, o engajamento, o sentimento e as hashtags da concorr\u00eancia!<\/p>","protected":false},"author":83,"featured_media":161248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-161228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=161228"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161228\/revisions"}],"predecessor-version":[{"id":182904,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161228\/revisions\/182904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/161248"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=161228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=161228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=161228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}