{"id":161266,"date":"2026-10-19T08:16:45","date_gmt":"2026-10-19T06:16:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161266"},"modified":"2026-10-19T08:16:46","modified_gmt":"2026-10-19T06:16:46","slug":"analise-de-hashtag-do-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-hashtag-analytics\/","title":{"rendered":"An\u00e1lise de hashtag do TikTok: Guia definitivo para 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A an\u00e1lise de hashtag do TikTok ajuda voc\u00ea a entender quais tags geram alcance, engajamento e visibilidade real... e n\u00e3o apenas visualiza\u00e7\u00f5es. Ao rastrear os dados de hashtag, voc\u00ea pode identificar tend\u00eancias com anteced\u00eancia, otimizar sua estrat\u00e9gia de conte\u00fado e aumentar seu crescimento!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A an\u00e1lise de hashtags do TikTok ajuda voc\u00ea a avaliar o desempenho das suas campanhas.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ao monitorar as mentions, o alcance, o engajamento, o sentimento e as tend\u00eancias, voc\u00ea pode observar como as pessoas interagem com suas hashtags e tomar melhores decis\u00f5es em rela\u00e7\u00e3o ao conte\u00fado.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Mention: volume e alcance n\u00e3o s\u00e3o a mesma coisa.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Uma hashtag pode alcan\u00e7ar milh\u00f5es de pessoas por meio de apenas alguns v\u00eddeos virais. Um alto alcance significa visibilidade, e o aumento no volume de mention indica que mais pessoas est\u00e3o usando ativamente a sua hashtag.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A an\u00e1lise de hashtags pode revelar sua pr\u00f3xima oportunidade de conte\u00fado.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Os v\u00eddeos que as pessoas compartilham, os assuntos que discutem e os criadores com quem interagem podem ajudar voc\u00ea a identificar tend\u00eancias e planejar campanhas de marketing nas quais seu p\u00fablico realmente queira participar.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Voc\u00ea pode come\u00e7ar a analisar hashtags gratuitamente.<\/p>\n                    <p class=\"acf-key-takeaways__text\">O TikTok Studio ajuda voc\u00ea a avaliar seu pr\u00f3prio conte\u00fado, enquanto o TikTok Creative Center permite explorar hashtags em alta e relacionadas. Para an\u00e1lise de sentimento, compara\u00e7\u00f5es com concorrentes e monitoramento mais abrangente, considere o uso de ferramentas de an\u00e1lise de terceiros.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"start\" class=\"wp-block-heading\"><strong>Como iniciar a an\u00e1lise de hashtag do TikTok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As hashtags no TikTok servem para categorizar o conte\u00fado, aumentar a visibilidade e aproveitar os assuntos em alta. Analis\u00e1-las significa menos suposi\u00e7\u00f5es e decis\u00f5es mais bem fundamentadas sobre o conte\u00fado. Isso permite compreender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daltimas tend\u00eancias<\/li>\n\n\n\n<li>Interesses do p\u00fablico<\/li>\n\n\n\n<li>Padr\u00f5es de engajamento<\/li>\n\n\n\n<li>Refer\u00eancias do setor<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para simplificar: <\/strong>As hashtags mostram como os usu\u00e1rios descobrem e interagem com o conte\u00fado no TikTok.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisar as m\u00e9tricas acima, voc\u00ea pode identificar temas populares, avaliar a efic\u00e1cia das campanhas e adaptar o conte\u00fado para que tenha maior repercuss\u00e3o junto ao seu p\u00fablico-alvo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a boa not\u00edcia? Voc\u00ea pode come\u00e7ar de gra\u00e7a!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O nativo <strong>TikTok Studio<\/strong> oferece informa\u00e7\u00f5es sobre o desempenho dos seus pr\u00f3prios v\u00eddeos, incluindo visualiza\u00e7\u00f5es e engajamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para ter uma vis\u00e3o mais ampla do que est\u00e1 acontecendo na plataforma, <strong>Centro de cria\u00e7\u00e3o do TikTok<\/strong> permite que voc\u00ea explore hashtags em alta e veja quais assuntos est\u00e3o ganhando popularidade.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226ac361&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226ac361\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png\" alt=\"Insights internos do TikTok.\" class=\"wp-image-171452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-248x140.png 248w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights internos do TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 procurando algumas ferramentas gratuitas de an\u00e1lise do TikTok e n\u00e3o precisa de recursos avan\u00e7ados, a ferramenta interna de an\u00e1lise do TikTok deve ser sua primeira op\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, <strong>A an\u00e1lise do TikTok pode n\u00e3o ser a melhor para obter insights mais profundos <\/strong>tais como an\u00e1lises demogr\u00e1ficas, tend\u00eancias de longo prazo e an\u00e1lise detalhada de engajamento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter uma compreens\u00e3o mais abrangente do desempenho das hashtags, especialmente para o marketing estrat\u00e9gico e o planejamento de conte\u00fado, \u00e9 vantajoso complementar os insights do TikTok com ferramentas externas de an\u00e1lise do TikTok.<\/p>\n\n\n\n<h2 id=\"analyze\" class=\"wp-block-heading\"><strong>Como analisar hashtags no TikTok? 9 passos\u00a0<\/strong><\/h2>\n\n\n\n<h3 id=\"volume\" class=\"wp-block-heading\"><strong>01 Verifique o volume dos mentions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero de mentions indica com que frequ\u00eancia as pessoas usam sua hashtag. Mas o que se considera um bom resultado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece por <strong>comparando o volume de men\u00e7\u00f5es da sua hashtag mention ao longo do tempo<\/strong>. Compare os \u00faltimos 30 dias com os 30 dias anteriores e verifique se o uso est\u00e1 aumentando, diminuindo ou se mantendo est\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, compare o desempenho da sua hashtag de marca com o de 2 a 3 concorrentes diretos durante o mesmo per\u00edodo de 30 dias.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver recebendo menos de um ter\u00e7o do que eles <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\">TikTok mentions<\/a>, <strong>o problema geralmente \u00e9 a participa\u00e7\u00e3o, e n\u00e3o a visibilidade<\/strong>: as pessoas veem sua hashtag, mas n\u00e3o t\u00eam motivo para us\u00e1-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, se for esse o caso, <strong>d\u00ea a eles um motivo para participarem<\/strong>! Participe de um desafio de hashtag, incentive a cria\u00e7\u00e3o de conte\u00fado pelos usu\u00e1rios ou fa\u00e7a parcerias com criadores que possam divulgar sua hashtag para um p\u00fablico mais amplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, verifique os resultados novamente ap\u00f3s 2 a 4 semanas para ver se as mudan\u00e7as que voc\u00ea fez fizeram diferen\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada na hashtag da Nike \"#NikeRunning\". Nos \u00faltimos 30 dias, ela foi mentioned quase 500 vezes no TikTok:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226aca1d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226aca1d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"168\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png\" alt=\"#NikeRunning mentions no TikTok por Brand24.\" class=\"wp-image-161286\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-300x50.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-248x42.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions no TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, 500 mentions pode parecer impressionante, mas n\u00e3o d\u00e1 para saber se isso \u00e9 bom ou ruim sem um teste de desempenho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ter uma vis\u00e3o mais completa, compare esses resultados com os resultados anteriores da Nike e com hashtags semelhantes de marcas concorrentes de roupas esportivas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas h\u00e1 outra coisa que vale a pena verificar: <strong>se a hashtag est\u00e1 ganhando for\u00e7a fora do TikTok<\/strong>. Afinal, as conversas n\u00e3o acontecem apenas em uma \u00fanica plataforma!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como proceder?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas de monitoramento de m\u00eddia, como o Brand24, coletam dados sobre suas hashtags em diversas plataformas de m\u00eddia social e tamb\u00e9m rastreiam dados de outras fontes. Assim, elas oferecem uma vis\u00e3o abrangente da amplitude com que sua hashtag est\u00e1 sendo utilizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As fontes de dados do Brand24 incluem<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social <\/li>\n\n\n\n<li>Sites de revis\u00e3o <\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas de v\u00eddeo<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Fontes de not\u00edcias on-line<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como a Nike est\u00e1 se saindo al\u00e9m do TikTok?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hashtag ##NikeRunning recebeu <strong>mais de 10 mil mentions em todas as fontes de dados<\/strong>. Que loucura! E, mesmo assim, o TikTok representou menos de 5% desses mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mim, isso sugere que a maioria das conversas sobre #NikeRunning est\u00e1 acontecendo em outros lugares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a Nike, esse \u00e9 um bom motivo para <strong>investigar quais plataformas est\u00e3o gerando mais repercuss\u00e3o <\/strong>e se h\u00e1 uma oportunidade de incentivar uma maior participa\u00e7\u00e3o no TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226ad0fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226ad0fe\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png\" alt=\"#NikeRunning mentions por Brand24. \" class=\"wp-image-161285\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"reach\" class=\"wp-block-heading\"><strong>02 Avalie o alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O alcance \u00e9 uma m\u00e9trica importante que representa a <strong>n\u00famero total de usu\u00e1rios \u00fanicos que viram o conte\u00fado<\/strong> associado a uma hashtag espec\u00edfica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o volume do mention indique a frequ\u00eancia com que sua hashtag \u00e9 usada, <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\">alcance da m\u00eddia social<\/a><strong> indica quantas pessoas ele pode, potencialmente, bem, alcan\u00e7ar<\/strong>. E os dois podem contar hist\u00f3rias bem diferentes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, uma hashtag com 100 mentions e um alcance de 1 milh\u00e3o pode estar obtendo a maior parte de sua visibilidade a partir de apenas alguns v\u00eddeos populares.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, outra hashtag com 1.000 mentions poderia ter um alcance bem menor, mas uma comunidade de criadores mais ativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que recomendo analisar as duas m\u00e9tricas em conjunto. Veja o que voc\u00ea pode aprender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alto alcance, poucos mentions?<\/strong> Sua hashtag est\u00e1 ganhando visibilidade, mas poucas pessoas est\u00e3o usando-a. Tente incentivar a participa\u00e7\u00e3o por meio de desafios, colabora\u00e7\u00f5es ou campanhas de conte\u00fado gerado pelo usu\u00e1rio.<\/li>\n\n\n\n<li><strong>Muitos mentions, alcance relativamente baixo?<\/strong> Voc\u00ea est\u00e1 dando o que falar! Agora, concentre-se em alcan\u00e7ar novos p\u00fablicos. Verifique quais criadores e v\u00eddeos geram mais visualiza\u00e7\u00f5es e use essas informa\u00e7\u00f5es para orientar suas pr\u00f3ximas colabora\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Ambas as m\u00e9tricas est\u00e3o crescendo?<\/strong> \u00d3timo! Identifique o conte\u00fado que est\u00e1 impulsionando esse crescimento e veja o que voc\u00ea pode replicar na sua pr\u00f3xima campanha.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que isso \u00e9 especialmente importante no TikTok, j\u00e1 que o algoritmo da plataforma permite alcan\u00e7ar um alcance alt\u00edssimo com poucos mentions. Tudo gra\u00e7as \u00e0 possibilidade de seu conte\u00fado \u201cvirar viral\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver a seguir, o n\u00famero de mentions nem sempre est\u00e1 diretamente relacionado ao alcance.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226ad78d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226ad78d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png\" alt=\"Alguns mentions e alcance muito alto por Brand24.\" class=\"wp-image-171465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226adba4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226adba4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png\" alt=\"Muitos mentions e baixo alcance em Brand24.\" class=\"wp-image-171464\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 id=\"popularity\" class=\"wp-block-heading\"><strong>03 Detectar a popularidade da hashtag<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No TikTok, onde tend\u00eancias e hashtags podem determinar o sucesso ou o fracasso de uma campanha, \u00e9 fundamental compreender o \u00cdndice de Presen\u00e7a de uma hashtag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa m\u00e9trica <strong>mede a popularidade online de uma hashtag em uma escala de 0 a 100<\/strong>, ajudando voc\u00ea a acompanhar como sua visibilidade e sua posi\u00e7\u00e3o na din\u00e2mica do TikTok mudam ao longo do tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao rastrear o <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>Com isso, voc\u00ea obt\u00e9m insights valiosos para ajustar suas estrat\u00e9gias.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E voc\u00ea pode garantir que sua hashtag tenha repercuss\u00e3o junto ao p\u00fablico diversificado do TikTok e que seu conte\u00fado se destaque na multid\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, a pontua\u00e7\u00e3o de presen\u00e7a da #NikeRunning \u00e9 30, o que pode n\u00e3o parecer muito \u00e0 primeira vista. Mas, na verdade, \u00e9 superior \u00e0 de 62% marcas, e a pontua\u00e7\u00e3o \u00e9 est\u00e1vel (n\u00e3o sofre grandes varia\u00e7\u00f5es ao longo do tempo).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226ae0e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226ae0e6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png\" alt=\"Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.\" class=\"wp-image-171463\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a de uma hashtag da Nike.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda assim, para uma marca t\u00e3o grande quanto a Nike, com certeza h\u00e1 espa\u00e7o para melhorias! Ent\u00e3o, o que a Nike poderia aprender com isso?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu diria que <strong>Um \u00cdndice de Presen\u00e7a est\u00e1vel indica que a hashtag conta com uma comunidade fiel, mas n\u00e3o est\u00e1 atraindo muitos novos usu\u00e1rios<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando sua pontua\u00e7\u00e3o permanecer est\u00e1vel por mais de 4 semanas, teste uma t\u00e1tica de crescimento por vez: fa\u00e7a parceria com 2 a 3 criadores de m\u00e9dio porte da sua lista de usu\u00e1rios mais ativos ou combine a hashtag com um som que esteja em alta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, observe se a pontua\u00e7\u00e3o come\u00e7a a subir em at\u00e9 duas semanas. Se houver um aumento ap\u00f3s uma postagem de um criador de conte\u00fado, aposte ainda mais nas colabora\u00e7\u00f5es com criadores. Caso contr\u00e1rio, sua hashtag pode ser muito restrita para atrair um p\u00fablico mais amplo.<\/p>\n\n\n\n<h3 id=\"sentiment\" class=\"wp-block-heading\"><strong>04 Realizar an\u00e1lise de sentimentos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhar o sentimento em torno de uma hashtag \u00e9 fundamental para compreender a percep\u00e7\u00e3o do p\u00fablico em rela\u00e7\u00e3o \u00e0 sua marca ou campanha nas redes sociais. Isso vai muito al\u00e9m de simplesmente contar curtidas ou compartilhamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a> oferece dados sobre como as pessoas se sentem em rela\u00e7\u00e3o ao seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles est\u00e3o respondendo de forma positiva, negativa ou neutra? Esse conhecimento permite que voc\u00ea adapte suas mensagens, aborde as preocupa\u00e7\u00f5es e aproveite as tend\u00eancias positivas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essencialmente, \u00e9 uma poderosa ferramenta de m\u00eddia social para alinhar sua estrat\u00e9gia de marketing do TikTok com as necessidades do p\u00fablico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deseja garantir que seu conte\u00fado repercuta de forma eficaz no seu p\u00fablico-alvo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como eu verifico isso no painel Brand24. Voc\u00ea pode alterar facilmente o tom dos mentions exibidos e analisar seu conte\u00fado:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226ae73d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226ae73d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"186\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png\" alt=\"mention positivo de #NikeRunning.\" class=\"wp-image-171461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention positivo de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226aeb2e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226aeb2e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png\" alt=\"Negativo mention de #NikeRunning.\" class=\"wp-image-171460\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negativo mention de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E aqui est\u00e1 uma r\u00e1pida vis\u00e3o geral do sentimento geral em torno da hashtag ##NikeRunning. No geral, ele \u00e9 muito positivo. As pessoas gostam de compartilhar suas hist\u00f3rias de corrida e sentem um senso de pertencimento ao usar a hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226aef63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226aef63\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"227\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png\" alt=\"O sentimento geral do &quot;#NikeRunning.\" class=\"wp-image-171459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O sentimento geral do \"#NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero de mentions negativos \u00e9 baixo (6 em 30 dias) e n\u00e3o est\u00e1 variando muito. J\u00e1 no caso dos mentions positivos, o n\u00famero oscila ocasionalmente, chegando a 145 em 30 dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso d\u00e1, aproximadamente, 24 resultados positivos no mention para cada resultado negativo. Um resultado bastante animador!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226af3e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226af3e5\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp\" alt=\"An\u00e1lise de sentimento por Brand24.\" class=\"wp-image-171458\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-18x6.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-300x104.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-248x86.webp 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento por Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No caso da Nike, eu analisaria esses mentions positivos para identificar quais hist\u00f3rias e experi\u00eancias geram maior engajamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso lhes daria um ponto de partida s\u00f3lido para sua pr\u00f3xima campanha: <strong>aproveitar os temas que j\u00e1 interessam \u00e0s pessoas<\/strong>, apresentam hist\u00f3rias marcantes da comunidade e colaboram com criadores que estimulam as conversas mais positivas.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore suas hashtags no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"engagement\" class=\"wp-block-heading\"><strong>05 Engajamento na trilha<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Medir o engajamento com hashtags \u00e9 importante para entender como os usu\u00e1rios interagem com o seu conte\u00fado no TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"M\u00e9tricas do TikTok\">M\u00e9tricas do TikTok<\/a> que voc\u00ea deve monitorar incluem curtidas, coment\u00e1rios, compartilhamentos e visualiza\u00e7\u00f5es de v\u00eddeo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por qu\u00ea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque <strong>cada m\u00e9trica fornece uma informa\u00e7\u00e3o diferente sobre o desempenho do seu conte\u00fado<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As curtidas demonstram apre\u00e7o, os coment\u00e1rios revelam o que est\u00e1 dando o que falar e os compartilhamentos mostram quais v\u00eddeos as pessoas acham que valem a pena divulgar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O TikTok abaixo teve mais de 270 compartilhamentos \u2013 isso significa uma coisa: esse conte\u00fado \u00e9 o que o p\u00fablico da Nike adora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meu pr\u00f3ximo passo nesse cen\u00e1rio seria <strong>identificar o que levou as pessoas a compartilh\u00e1-lo<\/strong>, seja uma mensagem com a qual as pessoas se identifiquem, uma dica \u00fatil sobre corrida ou um formato particularmente envolvente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, teste esse elemento em mais alguns v\u00eddeos e veja se os resultados se mant\u00eam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226afcd2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226afcd2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"128\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png\" alt=\"Compartilhamentos e curtidas de uma publica\u00e7\u00e3o espec\u00edfica do TikTok.\" class=\"wp-image-171457\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-300x38.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-248x32.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compartilhamentos e curtidas de uma publica\u00e7\u00e3o espec\u00edfica do TikTok.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"influencers\" class=\"wp-block-heading\"><strong>06 Detectar influenciadores usando a hashtag<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos falar um pouco sobre os influenciadores \u2013 aqueles que ditam tend\u00eancias e atraem multid\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No TikTok, eles s\u00e3o mais do que apenas pessoas com muitos seguidores e v\u00eddeos virais. Eles s\u00e3o o cora\u00e7\u00e3o de uma plataforma onde o conte\u00fado criado pelos pr\u00f3prios criadores reina supremo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estabelecer parcerias com os criadores certos pode <strong>d\u00ea vida \u00e0 sua hashtag<\/strong>, trazendo sua personalidade \u00fanica para a sua campanha e (tomara) conquistando o p\u00fablico deles tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas adoram conte\u00fados aut\u00eanticos com os quais possam se identificar, e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-encontrar-influenciadores-do-tiktok\/\" target=\"_blank\" rel=\"noopener\">Influenciadores do TikTok<\/a> pode ajudar voc\u00ea a alcan\u00e7ar novos p\u00fablicos e, ao mesmo tempo, conferir credibilidade \u00e0 sua campanha.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226b01e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226b01e0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png\" alt=\"Influenciador do TikTok usando a hashtag da marca.\" class=\"wp-image-171451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png 665w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-248x140.png 248w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenciador usando a hashtag da marca.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E a boa not\u00edcia \u00e9 que, <strong>os melhores influenciadores para a sua hashtag talvez j\u00e1 estejam usando-a<\/strong>. \u00c9 s\u00f3 encontr\u00e1-los!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece procurando criadores que usem regularmente a sua hashtag, especialmente aqueles que o fazem de forma org\u00e2nica. Eles j\u00e1 t\u00eam interesse no assunto, o que os torna candidatos promissores para uma colabora\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o deixe que o n\u00famero de seguidores tome a decis\u00e3o por voc\u00ea. Veja como eu reduziria a lista:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verificar a consist\u00eancia<\/strong>: Analise o engajamento nos \u00faltimos 10 v\u00eddeos deles, em vez de julg\u00e1-los com base em uma \u00fanica publica\u00e7\u00e3o viral.<\/li>\n\n\n\n<li><strong>Procure por relev\u00e2ncia<\/strong>: D\u00ea prioridade aos criadores que tenham publicado pelo menos 2 v\u00eddeos relacionados \u00e0 categoria do seu produto nos \u00faltimos 30 dias.<\/li>\n\n\n\n<li><strong>Verificar se o p\u00fablico-alvo \u00e9 adequado<\/strong>: Certifique-se de que o conte\u00fado, a localiza\u00e7\u00e3o do p\u00fablico e o estilo geral estejam alinhados com o seu mercado-alvo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma hashtag como #NikeRunning, eu ficaria de olho em treinadores de corrida, organizadores de clubes de corrida locais e entusiastas do fitness que j\u00e1 compartilham conte\u00fado sobre treinamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um criador de conte\u00fado menos conhecido, mas com uma comunidade ativa de corredores, pode ser uma op\u00e7\u00e3o muito mais adequada do que uma celebridade com milh\u00f5es de seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, <strong>como \u00e9 que voc\u00ea consegue encontrar essas pessoas, afinal?<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas de monitoramento podem fornecer listas de influenciadores que interagem com hashtags espec\u00edficas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E mais, <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de an\u00e1lise do TikTok\">Ferramentas de an\u00e1lise do TikTok<\/a> como o Brand24 podem lhe fornecer uma lista geral das contas \"mais ativas\". Isso pode ser muito \u00fatil ao procurar as melhores pessoas para sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes, eu costumava fazer an\u00e1lises de influenciadores verificando cada perfil manualmente, o que me fazia perder muito tempo. Com as ferramentas de an\u00e1lise, consigo uma lista pronta para uso com apenas alguns cliques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que eu verifico cuidadosamente as ideias de conte\u00fado dessas pessoas para garantir que elas estejam alinhadas com a identidade da minha marca\u2026 mas \u00e9 muito mais f\u00e1cil e eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e1 a lista de poss\u00edveis influenciadores gerada pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226b0893&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226b0893\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png\" alt=\"Influenciadores listados pelo Brand24.\" class=\"wp-image-171456\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenciadores listados pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, a ferramenta tamb\u00e9m oferece um \u201c\u00cdndice de Influ\u00eancia\u201d, que \u00e9 uma estimativa sobre qual fonte ou autor tem maior impacto no TikTok para a sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, voc\u00ea est\u00e1 pronto para levar a conta da sua marca no TikTok a um n\u00edvel totalmente novo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1 at\u00e9 o <strong>Mais ativos<\/strong> lista para encontrar criadores que j\u00e1 estejam participando da conversa e, em seguida, use o <strong>Pontua\u00e7\u00e3o do influenciador <\/strong>para definir as prioridades da sua pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selecione de 3 a 5 contas promissoras e compare o conte\u00fado, o engajamento e a adequa\u00e7\u00e3o ao p\u00fablico-alvo antes de entrar em contato.<\/p>\n\n\n\n<h3 id=\"related\" class=\"wp-block-heading\"><strong>07 Verifique as hashtags relacionadas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explorar hashtags relacionadas \u00e9 \u00f3timo para expandir o alcance e a relev\u00e2ncia de seu conte\u00fado. Mas como encontr\u00e1-las?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece pelo pr\u00f3prio TikTok! Seu <strong>Centro Criativo<\/strong> \u00e9 um \u00f3timo (e gratuito!) lugar para explorar hashtags populares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 s\u00f3 ir at\u00e9 <strong>Tend\u00eancias \u2192 Hashtags<\/strong> e pesquise um assunto relevante para a sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode verificar quais hashtags est\u00e3o ganhando popularidade, explorar outras relacionadas e ver que tipo de v\u00eddeos as pessoas est\u00e3o criando com elas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer se aprofundar um pouco mais?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas de monitoramento como o Brand24 listam hashtags relacionadas e podem ajudar voc\u00ea a entender o panorama geral das discuss\u00f5es em torno de um tema. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as a isso, voc\u00ea pode identificar novas oportunidades de engajamento e ampliar o alcance do seu conte\u00fado no TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quer ficar por dentro das pr\u00f3ximas tend\u00eancias com anteced\u00eancia, esse recurso \u00e9 ideal para voc\u00ea!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226b0f34&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226b0f34\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png\" alt=\"Hashtags relacionadas por Brand24.\" class=\"wp-image-171455\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-300x54.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-248x45.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags relacionadas por Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Minha dica \u00e9: <strong>dar prioridade \u00e0s hashtags que est\u00e3o ganhando for\u00e7a<\/strong>, em vez daquelas que j\u00e1 atingiram o pico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique a atividade recente deles e d\u00ea uma olhada nos v\u00eddeos mais populares para ver se o seu conte\u00fado se encaixaria naturalmente na conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrou algum que pare\u00e7a promissor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teste isso em 2 a 3 v\u00eddeos relevantes e <strong>compare o alcance e o engajamento dessas publica\u00e7\u00f5es com os de suas postagens habituais<\/strong>. Preste aten\u00e7\u00e3o \u00e0s visualiza\u00e7\u00f5es de quem n\u00e3o \u00e9 seu seguidor e \u00e0 taxa de engajamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se os resultados forem consistentemente melhores, voc\u00ea encontrou uma hashtag que vale a pena manter no seu repert\u00f3rio.<\/p>\n\n\n\n<h3 id=\"compare\" class=\"wp-block-heading\"><strong>08 Comparar com a hashtag da concorr\u00eancia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A compara\u00e7\u00e3o de sua hashtag com a dos concorrentes pode fornecer insights cr\u00edticos do TikTok e melhorar o desempenho de seu conte\u00fado. Isso ajuda a entender sua posi\u00e7\u00e3o no mercado e a identificar \u00e1reas de melhoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea est\u00e1 usando o suficiente <a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags do TikTok\">Hashtags do TikTok<\/a>? Talvez sua estrat\u00e9gia precise de alguns ajustes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concentre-se em tr\u00eas coisas: <strong>redes sociais mentions, alcance e conte\u00fado gerado pelo usu\u00e1rio<\/strong>. Juntos, eles v\u00e3o indicar se os concorrentes est\u00e3o conseguindo que mais pessoas usem suas hashtags e alcan\u00e7ando p\u00fablicos maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E aqui est\u00e1 a parte interessante: <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\">An\u00e1lise da concorr\u00eancia<\/a> N\u00e3o se trata apenas de identificar lacunas. Tamb\u00e9m pode mostrar onde sua estrat\u00e9gia est\u00e1 dando resultado!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver abaixo, o modelo #NikeRunning da Nike est\u00e1 se saindo muito melhor do que o #ProtectThisHouse da Under Armour.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226b1592&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226b1592\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png\" alt=\"Compara\u00e7\u00e3o das hashtags da Under Armour e da Nike.\" class=\"wp-image-171454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o das hashtags da Under Armour e da Nike.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Nike gerou cerca de 14 milh\u00f5es de alcance estimado nas redes sociais, em compara\u00e7\u00e3o com os 10 milh\u00f5es da Under Armour. N\u00e3o \u00e9 uma diferen\u00e7a t\u00e3o grande assim. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas veja os mentions: <strong>A Nike recebeu 10 mil, enquanto a Under Armour recebeu apenas 349<\/strong>. Isso \u00e9 quase 29 vezes menos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E quase todas as postagens da Nike com a hashtag mention foram classificadas como conte\u00fado gerado por usu\u00e1rios. Isso sugere que a #NikeRunning tem uma comunidade muito mais ativa contribuindo para a conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A li\u00e7\u00e3o a ser tirada disso \u00e9 simples: <strong>N\u00e3o avalie o desempenho de uma hashtag apenas pelo alcance<\/strong>. Um concorrente pode estar alcan\u00e7ando quase tantas pessoas quanto voc\u00ea, mas conseguindo que muito menos delas usem ativamente a hashtag dele.<\/p>\n\n\n\n<h3 id=\"performance\" class=\"wp-block-heading\"><strong>09 Acompanhe o desempenho ao longo do tempo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma semana de sucesso n\u00e3o significa necessariamente que sua estrat\u00e9gia de hashtags esteja funcionando. O que importa \u00e9 se voc\u00ea consegue manter esse ritmo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique seu desempenho semanalmente e fa\u00e7a uma an\u00e1lise mais detalhada das hashtags do TikTok a cada 30 dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eis o que eu levo em considera\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Picos de curta dura\u00e7\u00e3o<\/strong>: Um v\u00eddeo viral pode impulsionar seus n\u00fameros da noite para o dia, mas o verdadeiro teste \u00e9 o que acontece depois. Verifique se os mentions se mant\u00eam acima de sua linha de base anterior. Esse \u00e9 um indicador mais confi\u00e1vel de crescimento duradouro do que o pr\u00f3prio pico em si.<\/li>\n\n\n\n<li><strong>Aumento do n\u00famero de mentions, queda no n\u00edvel de engajamento<\/strong>: Sua hashtag est\u00e1 se espalhando, mas o conte\u00fado n\u00e3o est\u00e1 acompanhando. Acompanhe as taxas de engajamento ao longo do tempo para verificar se as novas postagens est\u00e3o atraindo o mesmo n\u00edvel de interesse.<\/li>\n\n\n\n<li><strong>Um decl\u00ednio constante<\/strong>: Compare a tend\u00eancia da sua hashtag com a dos concorrentes. Se elas tamb\u00e9m estiverem em queda, o interesse pelo assunto pode estar diminuindo. Se elas estiverem crescendo enquanto voc\u00ea perde terreno, \u00e9 hora de repensar sua abordagem.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E lembre-se, <strong>nem toda hashtag precisa crescer para sempre<\/strong>!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos sabemos que as hashtags de campanha perdem naturalmente for\u00e7a assim que a campanha termina. Avalie o desempenho delas a longo prazo em rela\u00e7\u00e3o ao seu objetivo, e n\u00e3o apenas se os n\u00fameros continuam subindo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-tiktok\/\" title=\"\">An\u00e1lise do TikTok <\/a>pode revelar padr\u00f5es e tend\u00eancias, informando decis\u00f5es estrat\u00e9gicas para futuras campanhas e conte\u00fado no TikTok. Trata-se de se adaptar e evoluir com o cen\u00e1rio em constante mudan\u00e7a da plataforma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6add4226b1c75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6add4226b1c75\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png\" alt=\"Compara\u00e7\u00e3o de alcance por Brand24.\" class=\"wp-image-171453\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de alcance por Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analisar as hashtags do TikTok de forma eficaz pode ser um divisor de \u00e1guas para sua estrat\u00e9gia de marketing no TikTok.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 fundamental para entender o que est\u00e1 influenciando a visibilidade das suas postagens no TikTok, como o seu p\u00fablico interage com o seu conte\u00fado e onde h\u00e1 espa\u00e7o para melhorias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas <strong>coletar os dados \u00e9 apenas metade do trabalho<\/strong>. A parte interessante come\u00e7a quando voc\u00ea descobre o que esses n\u00fameros realmente est\u00e3o dizendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procure padr\u00f5es, questione resultados inesperados e n\u00e3o tenha medo de experimentar. \u00c0s vezes, sua percep\u00e7\u00e3o mais valiosa vir\u00e1 de uma hashtag que n\u00e3o teve o desempenho esperado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meu conselho? Fique de olho nas tend\u00eancias, aprenda na pr\u00e1tica com o que funciona (e com o que n\u00e3o funciona!) e use essas percep\u00e7\u00f5es para aperfei\u00e7oar sua pr\u00f3xima campanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quanto mais voc\u00ea conhecer seu p\u00fablico, menos precisar\u00e1 se basear em suposi\u00e7\u00f5es<\/strong>. E isso \u00e9 uma situa\u00e7\u00e3o bem legal!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise as hashtags do TikTok como um profissional!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como fa\u00e7o para verificar a an\u00e1lise de hashtag no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar a an\u00e1lise nativa do TikTok (dispon\u00edvel nas contas Business e Creator) para acompanhar as visualiza\u00e7\u00f5es, o envolvimento e o desempenho do v\u00eddeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter insights mais profundos sobre hashtags, como sentimento, rastreamento de concorrentes e alcance entre plataformas, voc\u00ea precisar\u00e1 de ferramentas externas de an\u00e1lise.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">As an\u00e1lises nativas do TikTok s\u00e3o suficientes?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">As ferramentas de an\u00e1lise nativas do TikTok s\u00e3o um bom ponto de partida, mas muitas vezes n\u00e3o conseguem fornecer insights aprofundados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas de monitoramento de redes sociais s\u00e3o de grande ajuda nesse processo, pois oferecem monitoramento e an\u00e1lise abrangentes das campanhas com hashtags. Sem essas ferramentas, \u00e9 dif\u00edcil monitorar com precis\u00e3o o desempenho de uma hashtag.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Posso acessar an\u00e1lises gratuitas de hashtags do TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim! O TikTok Studio permite que voc\u00ea analise seus pr\u00f3prios v\u00eddeos, incluindo visualiza\u00e7\u00f5es e engajamento, enquanto o TikTok Creative Center ajuda voc\u00ea a explorar hashtags em alta, tags relacionadas e tend\u00eancias de popularidade. Ambos s\u00e3o gratuitos, embora o acesso a alguns recursos possa variar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para an\u00e1lises mais avan\u00e7adas de hashtags, como an\u00e1lise de sentimento, acompanhamento hist\u00f3rico do mention e compara\u00e7\u00f5es entre plataformas, geralmente \u00e9 necess\u00e1rio utilizar uma ferramenta de terceiros.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como fa\u00e7o para encontrar as hashtags mais populares do TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confira a p\u00e1gina Discover do TikTok<\/li>\n\n\n\n<li>Explore hashtags em alta e relacionadas no TikTok Creative Center<\/li>\n\n\n\n<li>Monitorar sons de tend\u00eancia<\/li>\n\n\n\n<li>Analisar os concorrentes<\/li>\n\n\n\n<li>Use as ferramentas social listening para detectar picos crescentes de hashtags<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais m\u00e9tricas devo monitorar para o desempenho da hashtag?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">As m\u00e9tricas mais importantes incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance<\/li>\n\n\n\n<li>Engajamento (curtidas, coment\u00e1rios, compartilhamentos)<\/li>\n\n\n\n<li>Volume do Mention<\/li>\n\n\n\n<li>Sentimento<\/li>\n\n\n\n<li>Atividade dos influenciadores<\/li>\n\n\n\n<li>Crescimento ao longo do tempo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Juntos, eles ajudam a entender n\u00e3o apenas o qu\u00e3o vis\u00edvel \u00e9 a sua hashtag, mas tamb\u00e9m se as pessoas est\u00e3o participando ativamente da conversa.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como posso saber se uma hashtag do TikTok est\u00e1 tendo um bom desempenho?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Compare o volume, o alcance e o engajamento da hashtag mention com per\u00edodos anteriores e com concorrentes relevantes. Procure por uma participa\u00e7\u00e3o consistente, sentimento positivo e novos criadores que estejam usando a hashtag. Um pico viral de curta dura\u00e7\u00e3o \u00e9 \u00f3timo, mas a atividade sustentada \u00e9 um sinal mais forte de sucesso a longo prazo.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quantas hashtags devo usar no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">N\u00e3o existe um n\u00famero m\u00e1gico! Concentre-se em 3 a 5 hashtags relevantes que descrevam seu conte\u00fado e correspondam aos interesses do seu p\u00fablico. Evite encher as legendas com hashtags populares, mas sem rela\u00e7\u00e3o com o conte\u00fado, e fa\u00e7a testes para descobrir o que funciona melhor para a sua conta.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Posso acompanhar as hashtags do TikTok dos concorrentes?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim! Pesquise hashtags da concorr\u00eancia diretamente no TikTok ou use as ferramentas do social listening para comparar o volume, o alcance, o engajamento e a popularidade do mention ao longo do tempo. Isso ajuda voc\u00ea a avaliar seu desempenho e a descobrir formatos de conte\u00fado ou ideias de campanha que valham a pena testar.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como posso comparar o desempenho da hashtag do TikTok ao longo do tempo?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Acompanhe m\u00e9tricas como volume, alcance, taxa de engajamento e sentimento da mention semana a semana ou m\u00eas a m\u00eas. O rastreamento de tend\u00eancias de longo prazo ajuda a identificar a sazonalidade, o impacto da campanha e o aumento ou diminui\u00e7\u00e3o do impulso da hashtag.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Quer melhorar sua estrat\u00e9gia no TikTok em 2026? Saiba como o acompanhamento de hashtags pode aumentar sua visibilidade e engajamento.<\/p>","protected":false},"author":82,"featured_media":161282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-161266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to improve your TikTok marketing strategy in 2026? 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