{"id":161266,"date":"2026-02-26T18:12:51","date_gmt":"2026-02-26T17:12:51","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161266"},"modified":"2026-02-26T18:12:52","modified_gmt":"2026-02-26T17:12:52","slug":"analise-de-hashtag-do-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-hashtag-analytics\/","title":{"rendered":"An\u00e1lise de hashtag do TikTok: Guia definitivo para 2026"},"content":{"rendered":"<p>A an\u00e1lise de hashtag do TikTok ajuda voc\u00ea a entender quais tags geram alcance, engajamento e visibilidade real... e n\u00e3o apenas visualiza\u00e7\u00f5es. Ao rastrear os dados de hashtag, voc\u00ea pode identificar tend\u00eancias com anteced\u00eancia, otimizar sua estrat\u00e9gia de conte\u00fado e aumentar seu crescimento!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que \u00e9 a an\u00e1lise de hashtag do TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00c9 o processo de rastreamento de dados relacionados a hashtags espec\u00edficas. Pode ser alcance, engajamento, sentimento ou tend\u00eancias mais gerais.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por que devo analisar as hashtags do TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Para entender o que gera visibilidade, engajamento e crescimento real do p\u00fablico.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Posso analisar hashtags gratuitamente?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sim. A an\u00e1lise nativa do TikTok oferece insights b\u00e1sicos. Para obter dados mais profundos (sentimento, alcance entre plataformas, compara\u00e7\u00e3o com concorrentes), voc\u00ea precisar\u00e1 de ferramentas externas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Como posso saber se uma hashtag \u00e9 \u201cboa\u201d?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Uma hashtag forte mostra crescimento consistente, sentimento positivo, aumento do envolvimento e ado\u00e7\u00e3o de influenciadores.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quantas hashtags devo usar no TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Hashtags relevantes e focadas de 3 a 5 geralmente t\u00eam um desempenho melhor do que encher as legendas com tags de tend\u00eancia, mas n\u00e3o relacionadas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Posso rastrear as hashtags dos concorrentes?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sim, al\u00e9m disso, o monitoramento das hashtags dos concorrentes ajuda a avaliar o desempenho e a encontrar lacunas no conte\u00fado.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As hashtags afetam o algoritmo do TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sim, eles ajudam a categorizar o conte\u00fado e a melhorar a capacidade de descoberta, mas os sinais de engajamento acabam impulsionando a distribui\u00e7\u00e3o.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\"><strong>Como iniciar a an\u00e1lise de hashtag do TikTok?<\/strong><\/h2>\n\n\n\n<p>As hashtags no TikTok servem para categorizar o conte\u00fado, aumentar a capacidade de descoberta e explorar os t\u00f3picos em alta. Analis\u00e1-las \u00e9 uma fonte de dados valiosa. Ela permite a compreens\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00daltimas tend\u00eancias<\/li>\n\n\n\n<li>Interesses do p\u00fablico<\/li>\n\n\n\n<li>Padr\u00f5es de engajamento<\/li>\n\n\n\n<li>Refer\u00eancias do setor<\/li>\n<\/ul>\n\n\n\n<p><strong>Para simplificar: <\/strong>As hashtags mostram como os usu\u00e1rios descobrem e interagem com o conte\u00fado no TikTok.\u00a0<\/p>\n\n\n\n<p>Ao compreender as m\u00e9tricas acima, voc\u00ea pode identificar t\u00f3picos populares, medir a efic\u00e1cia da campanha e adaptar o conte\u00fado para que ele repercuta mais no seu p\u00fablico-alvo.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, <a href=\"https:\/\/brand24.com\/pt\/hashtag-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de hashtag<\/a> ajuda a monitorar o alcance e o impacto do seu conte\u00fado. E esse tipo de percep\u00e7\u00e3o \u00e9 inestim\u00e1vel para decis\u00f5es estrat\u00e9gicas.&nbsp;<\/p>\n\n\n\n<p>Por qu\u00ea?&nbsp;<\/p>\n\n\n\n<p>Isso o levar\u00e1 a uma maior visibilidade e a um melhor envolvimento na plataforma.<\/p>\n\n\n\n<p>As an\u00e1lises internas do TikTok fornecem informa\u00e7\u00f5es \u00fateis sobre o desempenho das hashtags. Elas incluem m\u00e9tricas b\u00e1sicas, como o n\u00famero de visualiza\u00e7\u00f5es, sons de tend\u00eancia e engajamento associados a hashtags espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a1b8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a1b8d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png\" alt=\"Insights internos do TikTok.\" class=\"wp-image-171452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-tiktok-insights-248x140.png 248w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights internos do TikTok.<\/figcaption><\/figure>\n\n\n\n<p>Esses dados ajudam a entender o alcance e a percep\u00e7\u00e3o de seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p>Portanto, se voc\u00ea estiver procurando algumas ferramentas gratuitas de an\u00e1lise do TikTok e n\u00e3o precisar de recursos avan\u00e7ados, a ferramenta interna de an\u00e1lise do TikTok deve ser sua primeira parada.<\/p>\n\n\n\n<p>No entanto, <strong>A an\u00e1lise do TikTok pode n\u00e3o ser a melhor para obter insights mais profundos <\/strong>tais como an\u00e1lises demogr\u00e1ficas, tend\u00eancias de longo prazo e an\u00e1lise detalhada de engajamento.\u00a0<\/p>\n\n\n\n<p>Para obter uma compreens\u00e3o mais abrangente do desempenho das hashtags, especialmente para o marketing estrat\u00e9gico e o planejamento de conte\u00fado, \u00e9 vantajoso complementar os insights do TikTok com ferramentas externas de an\u00e1lise do TikTok.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 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ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise as hashtags do TikTok como um profissional!\u00a0<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\"><strong>Como analisar hashtags no TikTok? 10 etapas&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume\"><strong>01 Verifique o volume dos mentions<\/strong><\/h3>\n\n\n\n<p>Volumes altos de mention significam engajamento bem-sucedido e grande visibilidade, enquanto volumes baixos podem indicar a necessidade de ajustes na estrat\u00e9gia.\u00a0<\/p>\n\n\n\n<p>Al\u00e9m disso, o rastreamento <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok mentions\">TikTok mentions<\/a> ajuda a entender as tend\u00eancias e as prefer\u00eancias do p\u00fablico, permitindo estrat\u00e9gias de conte\u00fado mais direcionadas e eficazes.&nbsp;<\/p>\n\n\n\n<p>E, como voc\u00ea pode imaginar, esses dados s\u00e3o inestim\u00e1veis para otimizar as campanhas de m\u00eddia social e maximizar o ROI dos esfor\u00e7os de marketing.<\/p>\n\n\n\n<p>Vamos dar uma olhada na hashtag da Nike \"#NikeRunning\". Nos \u00faltimos 30 dias, ela foi mentioned quase 500 vezes no TikTok:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a3307&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a3307\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"168\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png\" alt=\"#NikeRunning mentions no TikTok por Brand24.\" class=\"wp-image-161286\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-300x50.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-brand24-mentions-248x42.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions no TikTok.<\/figcaption><\/figure>\n\n\n\n<p>Para uma perspectiva mais ampla, vale a pena monitorar tamb\u00e9m diferentes plataformas.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, o Brand24 coleta dados sobre suas hashtags de muitas plataformas de m\u00eddia social, mas tamb\u00e9m rastreia dados n\u00e3o sociais. Assim, ele fornece uma imagem hol\u00edstica da amplitude com que sua hashtag est\u00e1 sendo usada.<\/p>\n\n\n\n<p>Suas fontes de dados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social <\/li>\n\n\n\n<li>Sites de revis\u00e3o <\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas de v\u00eddeo<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Fontes de not\u00edcias on-line<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<p>Ent\u00e3o, como a Nike est\u00e1 se saindo al\u00e9m do TikTok?\u00a0<\/p>\n\n\n\n<p>O #NikeRunning obteve mais de 11 mil mentions ao considerar todas as fontes de dados. E isso permanece por 7 653 464 estimados <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"alcance da m\u00eddia social\">alcance da m\u00eddia social<\/a>. Louco!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a4689&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a4689\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png\" alt=\"#NikeRunning mentions por Brand24. \" class=\"wp-image-161285\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtags-analytics-overview-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#NikeRunning mentions.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore suas hashtags no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>02 Avalie o alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>O alcance \u00e9 uma m\u00e9trica importante que representa a <strong>n\u00famero total de usu\u00e1rios \u00fanicos que viram o conte\u00fado<\/strong> associado a uma hashtag espec\u00edfica.\u00a0<\/p>\n\n\n\n<p>Medir o alcance ajuda voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitore o impacto de sua campanha e sua efic\u00e1cia no envolvimento com seu p\u00fablico-alvo. <\/li>\n\n\n\n<li>Compreender o desempenho de sua hashtag em diferentes plataformas.<\/li>\n<\/ul>\n\n\n\n<p>Isso permite uma abordagem mais informada e estrat\u00e9gica para o planejamento de conte\u00fado e o envolvimento do p\u00fablico.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente importante no TikTok, pois o algoritmo da plataforma permite obter um alcance muito alto sem muitos mentions. Tudo isso gra\u00e7as \u00e0 possibilidade de seu conte\u00fado \"viralizar\".\u00a0<\/p>\n\n\n\n<p>Como voc\u00ea pode ver abaixo. O n\u00famero de mentions n\u00e3o anda de m\u00e3os dadas com o alcance.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a53e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a53e6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png\" alt=\"Alguns mentions e alcance muito alto por Brand24.\" class=\"wp-image-171465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a63ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a63ce\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png\" alt=\"Muitos mentions e baixo alcance em Brand24.\" class=\"wp-image-171464\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\"><strong>03 Detectar a popularidade da hashtag<\/strong><\/h3>\n\n\n\n<p>No mundo do TikTok, em que as tend\u00eancias e hashtags podem fazer ou desfazer uma campanha, \u00e9 fundamental entender a pontua\u00e7\u00e3o de presen\u00e7a de uma hashtag.\u00a0<\/p>\n\n\n\n<p>Essa m\u00e9trica \u00e9 um mergulho profundo no impacto e na influ\u00eancia que sua hashtag realmente tem na din\u00e2mica do TikTok. <\/p>\n\n\n\n<p>Ao rastrear o <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>Com isso, voc\u00ea obt\u00e9m insights valiosos para ajustar suas estrat\u00e9gias.\u00a0<\/p>\n\n\n\n<p>E, por fim, voc\u00ea pode garantir que sua hashtag repercuta no p\u00fablico diversificado do TikTok e que seu conte\u00fado se destaque em um cen\u00e1rio digital lotado.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, o #NikeRunning Presence Score \u00e9 30, o que n\u00e3o \u00e9 muito. <\/p>\n\n\n\n<p>Mas tamb\u00e9m n\u00e3o \u00e9 ruim! <\/p>\n\n\n\n<p>\u00c9 superior ao 62% das marcas, e a pontua\u00e7\u00e3o \u00e9 s\u00f3lida (n\u00e3o muda muito com o tempo).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a7e4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a7e4e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png\" alt=\"Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.\" class=\"wp-image-171463\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-presence-score-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a de uma hashtag da Nike.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\"><strong>04 Realizar an\u00e1lise de sentimentos<\/strong><\/h3>\n\n\n\n<p>Monitorar o sentimento das hashtags \u00e9 fundamental para entender a percep\u00e7\u00e3o p\u00fablica da sua marca ou campanha nas m\u00eddias sociais. Isso vai muito al\u00e9m da simples contagem de curtidas ou compartilhamentos.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a> oferece dados sobre como as pessoas se sentem em rela\u00e7\u00e3o ao seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p>Eles est\u00e3o respondendo de forma positiva, negativa ou neutra? Esse conhecimento permite que voc\u00ea adapte suas mensagens, aborde as preocupa\u00e7\u00f5es e aproveite as tend\u00eancias positivas.&nbsp;<\/p>\n\n\n\n<p>Essencialmente, \u00e9 uma poderosa ferramenta de m\u00eddia social para alinhar sua estrat\u00e9gia de marketing do TikTok com as necessidades do p\u00fablico.&nbsp;<\/p>\n\n\n\n<p>Deseja garantir que seu conte\u00fado repercuta de forma eficaz no seu p\u00fablico-alvo?<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia no painel Brand24. Voc\u00ea pode alternar facilmente o sentimento dos mentions exibidos e analisar seu conte\u00fado:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a9680&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a9680\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"186\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png\" alt=\"mention positivo de #NikeRunning.\" class=\"wp-image-171461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention positivo de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8a9faf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8a9faf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png\" alt=\"Negativo mention de #NikeRunning.\" class=\"wp-image-171460\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-nike-negative-248x46.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negativo mention de #NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p>E aqui est\u00e1 uma r\u00e1pida vis\u00e3o geral do sentimento geral do \"#NikeRunning\". No geral, \u00e9 muito positivo. As pessoas gostam de compartilhar suas hist\u00f3rias de corrida e t\u00eam um senso de pertencimento ao usar a hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8aa9a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8aa9a4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"227\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png\" alt=\"O sentimento geral do &quot;#NikeRunning.\" class=\"wp-image-171459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-mentions-reach-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O sentimento geral do \"#NikeRunning.<\/figcaption><\/figure>\n\n\n\n<p>O n\u00famero de mentions negativos \u00e9 baixo (6 em 30 dias) e n\u00e3o muda muito. Quando se trata de mentions positivos, o n\u00famero aumenta e diminui ocasionalmente, chegando a 145 em 30 dias. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8ab38b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8ab38b\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp\" alt=\"An\u00e1lise de sentimento por Brand24.\" class=\"wp-image-171458\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png.webp 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-18x6.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-300x104.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-sentiment.png-248x86.webp 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento por Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>05 Engajamento na trilha<\/strong><\/h3>\n\n\n\n<p>Medir o envolvimento da hashtag \u00e9 importante se voc\u00ea quiser entender como os usu\u00e1rios interagem com seu conte\u00fado no TikTok.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"M\u00e9tricas do TikTok\">M\u00e9tricas do TikTok<\/a> que voc\u00ea deve monitorar incluem curtidas, coment\u00e1rios, compartilhamentos e visualiza\u00e7\u00f5es de v\u00eddeo. <\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Esses dados do TikTok revelam o n\u00edvel de vozes ativas que seu conte\u00fado est\u00e1 gerando. Altas taxas de engajamento indicam resson\u00e2ncia do conte\u00fado e uma forte conex\u00e3o com o p\u00fablico.<\/p>\n\n\n\n<p>O TikTok abaixo obteve mais de 270 compartilhamentos - isso significa uma coisa. Esse conte\u00fado \u00e9 o que o p\u00fablico da Nike adora.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8abe27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8abe27\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"128\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png\" alt=\"Compartilhamentos e curtidas de uma publica\u00e7\u00e3o espec\u00edfica do TikTok.\" class=\"wp-image-171457\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-300x38.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-shares-248x32.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compartilhamentos e curtidas de uma publica\u00e7\u00e3o espec\u00edfica do TikTok.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\"><strong>06 Detectar influenciadores usando a hashtag<\/strong><\/h3>\n\n\n\n<p>Vamos falar um pouco sobre o mundo dos influenciadores do TikTok - os criadores de tend\u00eancias e os que atraem multid\u00f5es.&nbsp;<\/p>\n\n\n\n<p>No reino do TikTok, os influenciadores s\u00e3o mais do que apenas pessoas com um monte de seguidores e v\u00eddeos virais. <\/p>\n\n\n\n<p>Elas s\u00e3o o cora\u00e7\u00e3o dessa plataforma. Identificar os influenciadores que usam suas hashtags pode ser um divisor de \u00e1guas para suas campanhas de marketing.\u00a0<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Principalmente por causa de como a parceria com esses criadores do TikTok pode aumentar seu desempenho social.<\/p>\n\n\n\n<p>O marketing de influ\u00eancia amplificar\u00e1 sua mensagem, estender\u00e1 seu alcance e dar\u00e1 credibilidade \u00e0s suas campanhas.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-encontrar-influenciadores-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Influenciadores do TikTok\">Influenciadores do TikTok<\/a> d\u00e3o vida \u00e0 sua hashtag, imprimindo a ela uma personalidade que repercute no p\u00fablico-alvo deles e (torcendo para que) no seu. <\/p>\n\n\n\n<p>Nessa plataforma espec\u00edfica de m\u00eddia social, o conte\u00fado orientado pelo criador permanece supremo. As pessoas buscam conte\u00fado natural com o qual possam se identificar!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8ac9f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8ac9f0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png\" alt=\"Influenciador do TikTok usando a hashtag da marca.\" class=\"wp-image-171451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer.png 665w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencer-248x140.png 248w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenciador usando a hashtag da marca.<\/figcaption><\/figure>\n\n\n\n<p>Cada influenciador traz seu talento exclusivo, expandindo seu alcance para cantos do TikTok que voc\u00ea talvez nunca tenha explorado. <\/p>\n\n\n\n<p>Eles conferem credibilidade e autenticidade \u00e0s suas campanhas, fazendo com que sua mensagem n\u00e3o seja apenas vista, mas sentida.<\/p>\n\n\n\n<p>Mas como voc\u00ea encontra essas pessoas? E, mais importante, como encontrar as pessoas CERTAS?<\/p>\n\n\n\n<p>Como voc\u00ea provavelmente sabe, n\u00e3o se trata apenas de encontrar algu\u00e9m com um grande n\u00famero de seguidores e v\u00eddeos populares.&nbsp;<\/p>\n\n\n\n<p>Trata-se de descobrir influenciadores cujo estilo, tom e p\u00fablico se alinham perfeitamente com sua marca. E eles certamente far\u00e3o parte de sua comunidade de hashtags.<\/p>\n\n\n\n<p>As ferramentas de monitoramento podem fornecer listas de influenciadores que se envolvem com hashtags espec\u00edficas. <\/p>\n\n\n\n<p>E mais, <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de an\u00e1lise do TikTok\">Ferramentas de an\u00e1lise do TikTok<\/a> como o Brand24 podem lhe fornecer uma lista geral das contas \"mais ativas\". Isso pode ser muito \u00fatil ao procurar as melhores pessoas para sua marca.<\/p>\n\n\n\n<p>Antes, eu costumava fazer a an\u00e1lise do influenciador verificando cada perfil manualmente, e perdia muito tempo com isso. Com as ferramentas de an\u00e1lise, obtenho uma lista pronta para uso com apenas alguns cliques. <\/p>\n\n\n\n<p>\u00c9 claro que eu verifico novamente as ideias de conte\u00fado dessas pessoas para ter certeza de que elas combinam com a vibra\u00e7\u00e3o da minha marca... mas \u00e9 muito mais f\u00e1cil e eficaz.<\/p>\n\n\n\n<p>Aqui est\u00e1 a lista de poss\u00edveis influenciadores gerada pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8ad5c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8ad5c2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png\" alt=\"Influenciadores listados pelo Brand24.\" class=\"wp-image-171456\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-influencers-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Influenciadores listados pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, a ferramenta tamb\u00e9m oferece uma \"Pontua\u00e7\u00e3o do influenciador\", que \u00e9 uma vis\u00e3o estimada de qual fonte ou autor tem o maior impacto no TikTok para sua marca.<\/p>\n\n\n\n<p>Ent\u00e3o, voc\u00ea est\u00e1 pronto para levar a conta da sua marca no TikTok a um n\u00edvel totalmente novo?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"related\"><strong>07 Verifique as hashtags relacionadas<\/strong><\/h3>\n\n\n\n<p>Explorar hashtags relacionadas \u00e9 \u00f3timo para expandir o alcance e a relev\u00e2ncia de seu conte\u00fado. Mas como encontr\u00e1-las?<\/p>\n\n\n\n<p>Ferramentas de monitoramento como o Brand24 listam hashtags relacionadas e podem ajud\u00e1-lo a entender a conversa mais ampla sobre um t\u00f3pico. Gra\u00e7as a isso, voc\u00ea pode identificar novas \u00e1reas de engajamento e aumentar o alcance do seu conte\u00fado do TikTok.<\/p>\n\n\n\n<p>Esse insight \u00e9 particularmente valioso para marcas e gerentes de m\u00eddia social que buscam ficar \u00e0 frente das tend\u00eancias do TikTok e garantir que seu conte\u00fado permane\u00e7a relevante.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea quiser saber mais cedo sobre as pr\u00f3ximas tend\u00eancias, esse recurso \u00e9 seu amigo!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8afc5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8afc5b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png\" alt=\"Hashtags relacionadas por Brand24.\" class=\"wp-image-171455\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-300x54.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-related-hashtags-248x45.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags relacionadas por Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare\"><strong>08 Comparar com uma hashtag competitiva<\/strong><\/h3>\n\n\n\n<p>A compara\u00e7\u00e3o de sua hashtag com a dos concorrentes pode fornecer insights cr\u00edticos do TikTok e melhorar o desempenho de seu conte\u00fado. Isso ajuda a entender sua posi\u00e7\u00e3o no mercado e a identificar \u00e1reas de melhoria.<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 usando o suficiente <a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags do TikTok\">Hashtags do TikTok<\/a>? Talvez sua estrat\u00e9gia precise de alguns ajustes?<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise da concorr\u00eancia<\/a> pode revelar lacunas em sua estrat\u00e9gia e oportunidades para inovar seu conte\u00fado no TikTok.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver abaixo, o #NikeRunning da Nike est\u00e1 se saindo muito melhor do que o #ProtectThisHouse da Under Armour. Provavelmente por causa da maior quantidade de conte\u00fado gerado pelo usu\u00e1rio (UGC), que funciona muito bem no TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8b07cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8b07cd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png\" alt=\"Compara\u00e7\u00e3o das hashtags da Under Armour e da Nike.\" class=\"wp-image-171454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-comparison-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o das hashtags da Under Armour e da Nike.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance\"><strong>09 Acompanhe o desempenho ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>O acompanhamento de longo prazo do desempenho de sua hashtag \u00e9 crucial para entender seu ciclo de vida e impacto ao longo do tempo.<\/p>\n\n\n\n<p>Isso <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-tiktok\/\" title=\"\">An\u00e1lise do TikTok <\/a>pode revelar padr\u00f5es e tend\u00eancias, informando decis\u00f5es estrat\u00e9gicas para futuras campanhas e conte\u00fado no TikTok. Trata-se de se adaptar e evoluir com o cen\u00e1rio em constante mudan\u00e7a da plataforma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6fba8b16e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6fba8b16e1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png\" alt=\"Compara\u00e7\u00e3o de alcance por Brand24.\" class=\"wp-image-171453\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/02\/tiktok-hashtag-analytics-reach-comparison-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de alcance por Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise hashtags no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=141\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Criar hashtags do TikTok de forma eficaz pode ser um divisor de \u00e1guas para sua estrat\u00e9gia de marketing do TikTok.&nbsp;<\/p>\n\n\n\n<p>Eles s\u00e3o cruciais para aumentar a visibilidade das suas publica\u00e7\u00f5es no TikTok, interagir com um p\u00fablico mais amplo e melhorar a presen\u00e7a da sua marca nesse din\u00e2mico cen\u00e1rio de m\u00eddia social.<\/p>\n\n\n\n<p>Por\u00e9m, \u00e9 essencial saber se voc\u00ea est\u00e1 no caminho certo. <\/p>\n\n\n\n<p>Para tomar decis\u00f5es informadas e orientadas por dados, voc\u00ea precisa se aprofundar na an\u00e1lise de hashtags. Sem rastrear e analisar as m\u00e9tricas corretas, sua estrat\u00e9gia pode ser um sucesso e um fracasso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-check\">Como fa\u00e7o para verificar a an\u00e1lise de hashtag no TikTok?<\/h3>\n\n\n\n<p>Voc\u00ea pode usar a an\u00e1lise nativa do TikTok (dispon\u00edvel nas contas Business e Creator) para acompanhar as visualiza\u00e7\u00f5es, o envolvimento e o desempenho do v\u00eddeo. <\/p>\n\n\n\n<p>Para obter insights mais profundos sobre hashtags, como sentimento, rastreamento de concorrentes e alcance entre plataformas, voc\u00ea precisar\u00e1 de ferramentas externas de an\u00e1lise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enough\">As an\u00e1lises nativas do TikTok s\u00e3o suficientes?<\/h3>\n\n\n\n<p>A an\u00e1lise nativa do TikTok \u00e9 um bom ponto de partida, mas muitas vezes n\u00e3o oferece insights detalhados.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Monitoramento de m\u00eddia social<\/a> s\u00e3o de grande ajuda nesse processo, pois oferecem monitoramento e an\u00e1lise abrangentes das campanhas de hashtag. Sem essas ferramentas, monitorar com precis\u00e3o o desempenho de uma hashtag \u00e9 um desafio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending\">Como fa\u00e7o para encontrar as hashtags mais populares do TikTok?<\/h3>\n\n\n\n<p>Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confira a p\u00e1gina Discover do TikTok<\/li>\n\n\n\n<li>Monitorar sons de tend\u00eancia<\/li>\n\n\n\n<li>Analisar os concorrentes<\/li>\n\n\n\n<li>Use ferramentas de escuta social para detectar picos crescentes de hashtag.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"metrics\">Quais m\u00e9tricas devo monitorar para o desempenho da hashtag?<\/h3>\n\n\n\n<p>As m\u00e9tricas mais importantes incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance<\/li>\n\n\n\n<li>Engajamento (curtidas, coment\u00e1rios, compartilhamentos)<\/li>\n\n\n\n<li>Volume do Mention<\/li>\n\n\n\n<li>Sentimento<\/li>\n\n\n\n<li>Atividade dos influenciadores<\/li>\n\n\n\n<li>Crescimento ao longo do tempo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"over-time\">Como posso comparar o desempenho da hashtag do TikTok ao longo do tempo?<\/h3>\n\n\n\n<p>Acompanhe m\u00e9tricas como volume, alcance, taxa de engajamento e sentimento da mention semana a semana ou m\u00eas a m\u00eas. O rastreamento de tend\u00eancias de longo prazo ajuda a identificar a sazonalidade, o impacto da campanha e o aumento ou diminui\u00e7\u00e3o do impulso da hashtag.<\/p>","protected":false},"excerpt":{"rendered":"<p>Deseja aprimorar sua estrat\u00e9gia de marketing do TikTok em 2026? Saiba como aumentar a visibilidade e o engajamento rastreando suas hashtags.<\/p>","protected":false},"author":82,"featured_media":161282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-161266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=161266"}],"version-history":[{"count":56,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161266\/revisions"}],"predecessor-version":[{"id":181832,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161266\/revisions\/181832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/161282"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=161266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=161266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=161266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}