{"id":161823,"date":"2024-03-01T16:00:43","date_gmt":"2024-03-01T15:00:43","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=161823"},"modified":"2025-09-29T12:27:02","modified_gmt":"2025-09-29T10:27:02","slug":"monitoramento-do-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-monitoring\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber sobre o monitoramento do Instagram"},"content":{"rendered":"<p><strong>Os n\u00fameros n\u00e3o mentem! E 63% dos usu\u00e1rios do Instagram verificam o aplicativo pelo menos uma vez por dia, e 42% abrem o aplicativo v\u00e1rias vezes no mesmo dia. Por qu\u00ea? Porque sempre h\u00e1 algo novo.<\/strong><\/p>\n\n\n\n<p>Para os profissionais de marketing, isso cria um desafio espec\u00edfico. Como manter o controle com tantos mentions e hashtags e, ao mesmo tempo, ajustar a estrat\u00e9gia e os esfor\u00e7os? <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Monitoramento do Instagram<\/strong> consiste em examinar e analisar regularmente as postagens, os Reels, os coment\u00e1rios e as Hist\u00f3rias do Instagram para encontrar vozes importantes para sua empresa. Isso inclui publica\u00e7\u00f5es sobre sua marca, concorrentes, setor e influenciadores com os quais voc\u00ea colabora. Voc\u00ea pode acompanhar o volume de mentions, o sentimento deles e medir a reputa\u00e7\u00e3o geral da sua marca.<\/p>\n\n\n\n<p>Ent\u00e3o, sem mais delongas... Vamos l\u00e1!<\/p>\n\n\n\n<p>\u00cdndice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\" title=\"O que \u00e9 monitoramento do Instagram?\">O que \u00e9 monitoramento do Instagram?<\/a><\/li>\n\n\n\n<li><a href=\"#how\" title=\"Como monitorar o Instagram?\">Como monitorar o Instagram?<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#mentions\" title=\"Monitor mentions\">Monitor mentions<\/a><\/li>\n\n\n\n<li><a href=\"#instagram\" title=\"Explore as an\u00e1lises do Instagram\">Explore as an\u00e1lises do Instagram<\/a><\/li>\n\n\n\n<li><a href=\"#monitor\" title=\"Monitorar o progresso\">Monitorar o progresso<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#tips\" title=\"Dicas de monitoramento do Instagram\">Dicas de monitoramento do Instagram<\/a><\/li>\n\n\n\n<li><a href=\"#why\" title=\"Por que monitorar uma conta do Instagram?\">Por que monitorar uma conta do Instagram?<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\" title=\"Conclus\u00e3o\">Conclus\u00e3o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 monitoramento do Instagram?<\/strong><\/h2>\n\n\n\n<p>O monitoramento do Instagram \u00e9 um processo de an\u00e1lise do Instagram para obter informa\u00e7\u00f5es relevantes para o seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p>Isso inclui o rastreamento de mentions da sua marca no Instagram, o monitoramento de hashtags relevantes para o seu neg\u00f3cio, a observa\u00e7\u00e3o das a\u00e7\u00f5es das contas dos concorrentes e a compreens\u00e3o do comportamento e das prefer\u00eancias do p\u00fablico.<\/p>\n\n\n\n<p>O objetivo \u00e9 reunir insights para moldar sua estrat\u00e9gia de conte\u00fado, aumentar o envolvimento e aumentar o n\u00famero de seguidores.<\/p>\n\n\n\n<p>Ao analisar constantemente qual conte\u00fado tem melhor desempenho, quem est\u00e1 falando sobre sua marca e como os usu\u00e1rios interagem com suas publica\u00e7\u00f5es, o monitoramento do Instagram fornece os dados necess\u00e1rios para que voc\u00ea tome decis\u00f5es mais inteligentes e eficazes para sua estrat\u00e9gia de m\u00eddia social.<\/p>\n\n\n\n<p>Sejam coment\u00e1rios sobre sua marca, o que seus concorrentes est\u00e3o fazendo, tend\u00eancias do setor ou o que os influenciadores com os quais voc\u00ea est\u00e1 trabalhando est\u00e3o dizendo... Est\u00e1 tudo l\u00e1 fora e pode remodelar seu pensamento no Instagram.<\/p>\n\n\n\n<p>Afinal de contas, uma estrat\u00e9gia para o Instagram n\u00e3o se resume a postar e esperar o melhor. Trata-se de usar an\u00e1lises reais para garantir que sua m\u00eddia social seja a mais incr\u00edvel poss\u00edvel.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a monitorar o Instagram gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como monitorar o Instagram?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>01 Monitor mentions<\/strong><\/h3>\n\n\n\n<p>Ao observar o que as pessoas dizem on-line e como seus concorrentes respondem a essas vozes, voc\u00ea fica sabendo do que seu p\u00fablico gosta e do que n\u00e3o gosta.<\/p>\n\n\n\n<p>E bem, esse conhecimento \u00e9 inestim\u00e1vel.&nbsp;<\/p>\n\n\n\n<p>Isso o ajuda a entender melhor seu p\u00fablico e, a longo prazo, a tornar seu conte\u00fado mais interessante, a ajustar sua estrat\u00e9gia de marketing para ser mais eficaz e a ficar um passo \u00e0 frente de seus concorrentes.<\/p>\n\n\n\n<p>Por exemplo, d\u00ea uma olhada nesta publica\u00e7\u00e3o da Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf47616a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf47616a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-post.png\" alt=\"Postagem da Nike no Instagram.\" class=\"wp-image-161824\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-248x147.png 248w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Depois de ver um coment\u00e1rio como o que est\u00e1 abaixo, a Nike pode ter certeza de que fez um \u00f3timo trabalho e de que deve continuar repetindo esse tipo de conte\u00fado:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf47643f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf47643f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"140\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-comment.png\" alt=\"Comente com um mention n\u00e3o marcado no Instagram.\" class=\"wp-image-161825\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment-300x42.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-comment-248x35.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>No entanto, encontrar insights importantes e analis\u00e1-los pode ser uma tarefa \u00e1rdua.<\/p>\n\n\n\n<p>Os n\u00fameros falam mais alto do que as palavras, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>De fato, o mundo on-line est\u00e1 inundado de spam. O pr\u00f3prio Instagram tem cerca de 95 milh\u00f5es de contas de bots. Examinar manualmente cada coment\u00e1rio e intera\u00e7\u00e3o parece um trabalho de S\u00edsifo...<\/p>\n\n\n\n<p>Mas n\u00e3o se preocupe!<\/p>\n\n\n\n<p>As ferramentas de an\u00e1lise de m\u00eddia social, como o Brand24, facilitam muito a an\u00e1lise do Instagram. Elas usam palavras-chave espec\u00edficas para rastrear publica\u00e7\u00f5es, carret\u00e9is, hist\u00f3rias ou coment\u00e1rios relevantes (mesmo aqueles que n\u00e3o foram marcados diretamente).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf4766e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf4766e8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-keywords.png\" alt=\"Adi\u00e7\u00e3o de palavras-chave no painel do Brand24.\" class=\"wp-image-161826\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-keywords.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-keywords-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-keywords-248x111.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Adi\u00e7\u00e3o de palavras-chave no Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Essas palavras-chave podem ser os nomes de sua marca, algo relevante para seu setor ou at\u00e9 mesmo as hashtags de sua marca. Al\u00e9m disso, n\u00e3o precisa ser apenas uma palavra - um conjunto de palavras tamb\u00e9m funciona perfeitamente bem.<\/p>\n\n\n\n<p>D\u00ea uma olhada abaixo. Esta \u00e9 a apar\u00eancia de um mention n\u00e3o marcado em Brand24. Voc\u00ea n\u00e3o teria ideia de que ele existe sem usar ferramentas externas avan\u00e7adas...<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf476944&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf476944\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-untagged-mention.png\" alt=\"Um mention n\u00e3o identificado por uma ferramenta orientada por IA Brand24.\" class=\"wp-image-161827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-untagged-mention.png 535w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-untagged-mention-300x280.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-untagged-mention-170x159.png 170w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention n\u00e3o identificado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Legal? Eu sei. Mas aqui est\u00e1 um verdadeiro divisor de \u00e1guas.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 avan\u00e7ada tecnologia de IA, o Anomaly Detector do Brand24 pode identificar os motivos por tr\u00e1s de qualquer pico potencial de mentions. \u00c9 um divisor de \u00e1guas para todos os gerentes de m\u00eddia social.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa examinar cada coment\u00e1rio e tirar conclus\u00f5es manualmente - a ferramenta faz isso para voc\u00ea automaticamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf476bad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf476bad\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector.png\" alt=\"Recurso baseado em IA, Anomaly Detector da Brand24.\" class=\"wp-image-161828\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-anomaly-detector-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de anomalias por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>As ferramentas de an\u00e1lise do Instagram n\u00e3o se limitam a encontrar informa\u00e7\u00f5es relevantes para sua marca. Elas as analisam e oferecem insights pr\u00e1ticos e prontos para uso que podem moldar sua estrat\u00e9gia de marketing no Instagram.<\/p>\n\n\n\n<p>Gra\u00e7as ao uso de <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-do-instagram\/\">Ferramentas de monitoramento do Instagram<\/a>voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obter informa\u00e7\u00f5es sobre o p\u00fablico<\/li>\n\n\n\n<li>Gerencie sua reputa\u00e7\u00e3o de forma eficaz<\/li>\n\n\n\n<li>Conduzir an\u00e1lises competitivas<\/li>\n\n\n\n<li>Identificar tend\u00eancias do setor<\/li>\n\n\n\n<li>Aumentar o envolvimento do usu\u00e1rio<\/li>\n\n\n\n<li>Avaliar o sucesso da campanha<\/li>\n\n\n\n<li>Encontre parcerias com influenciadores<\/li>\n\n\n\n<li>Economize tempo na an\u00e1lise<\/li>\n\n\n\n<li>Monitoramento e an\u00e1lise de hashtags<\/li>\n<\/ul>\n\n\n\n<p>Aqui, leia mais sobre como monitorar mentions com o <a href=\"https:\/\/brand24.com\/pt\/instagram-tracker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rastreador do Instagram<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore seu Instagram!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram\"><strong>02 Explore as an\u00e1lises do Instagram<\/strong><\/h3>\n\n\n\n<p>Se voc\u00ea estiver procurando informa\u00e7\u00f5es r\u00e1pidas em qualquer lugar, o Instagram Insights oferece uma quantidade razo\u00e1vel de an\u00e1lises b\u00e1sicas do Instagram.<\/p>\n\n\n\n<p>Infelizmente, n\u00e3o h\u00e1 como exportar esses dados para um relat\u00f3rio, e voc\u00ea ter\u00e1 que analisar a maior parte deles por conta pr\u00f3pria.<\/p>\n\n\n\n<p>Mas ele oferece uma boa vis\u00e3o geral b\u00e1sica dos resultados do Instagram.<\/p>\n\n\n\n<p>As ferramentas internas fornecem <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-instagram\/\">M\u00e9tricas do Instagram<\/a> como:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Taxa de crescimento de seguidores<\/li>\n\n\n\n<li>Taxa de engajamento<\/li>\n\n\n\n<li>An\u00e1lise de perfil<\/li>\n\n\n\n<li>Hist\u00f3rias tocam para frente\/para tr\u00e1s<\/li>\n\n\n\n<li>Rel\u00f3gio de carret\u00e9is<\/li>\n\n\n\n<li>Reprodu\u00e7\u00f5es de carret\u00e9is<\/li>\n\n\n\n<li>Carretel de melhor desempenho<\/li>\n\n\n\n<li>M\u00e9tricas de engajamento<\/li>\n<\/ol>\n\n\n\n<p>A navega\u00e7\u00e3o na ferramenta interna de an\u00e1lise do Instagram \u00e9 muito intuitiva. Voc\u00ea pode encontr\u00e1-las gratuitamente no aplicativo do Instagram.<\/p>\n\n\n\n<p>Basta acessar seu perfil, clicar nas tr\u00eas linhas no canto superior direito e ir para \"Insights\". E pronto!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf477119&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf477119\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-instagram-insights.png\" alt=\"Insights internos do Instagram.\" class=\"wp-image-161830\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-instagram-insights.png 759w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-instagram-insights-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-instagram-insights-241x159.png 241w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights internos do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode acessar insights para postagens espec\u00edficas depois de clicar nos tr\u00eas pontos no canto superior direito da postagem e ir para \"Insights\". Isso funciona para todos os tipos de postagens - carret\u00e9is e carross\u00e9is tamb\u00e9m.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode rastrear seus <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\">marca mentions<\/a> simplesmente verificando as notifica\u00e7\u00f5es. Se for adicionado com o s\u00edmbolo \"@\", ele aparecer\u00e1 no seu painel de controle.<\/p>\n\n\n\n<p>Mas, novamente, se seus amigos o marcarem em um coment\u00e1rio em uma conta privada, voc\u00ea n\u00e3o saber\u00e1. E a mesma coisa acontece com mentions n\u00e3o marcados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf4773ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf4773ac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-post-insights.png\" alt=\"Insights de postagens espec\u00edficas do Instagram.\" class=\"wp-image-161829\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights.png 717w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-post-insights-228x159.png 228w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights de postagens espec\u00edficas do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>As ferramentas de an\u00e1lise do Instagram dentro do aplicativo t\u00eam suas limita\u00e7\u00f5es. Embora seja \u00f3timo como um rastreador b\u00e1sico de atividades do Instagram ou para gerenciamento de m\u00eddia social, h\u00e1 op\u00e7\u00f5es melhores para relat\u00f3rios detalhados.<\/p>\n\n\n\n<p>Antes de mais nada, mergulhar em dados t\u00e3o vastos pode consumir muito tempo. E por que se preocupar com isso se muitos dados avan\u00e7ados <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de an\u00e1lise do Instagram<\/a> pode fazer esse trabalho pesado para voc\u00ea?<\/p>\n\n\n\n<p>Por exemplo, o Brand24 rastrear\u00e1 o Instagram, analisar\u00e1 os dados coletados e apresentar\u00e1 conclus\u00f5es, poupando-o do inc\u00f4modo da an\u00e1lise manual.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf477615&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf477615\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-ai-insights.png\" alt=\"Insights de IA para o Instagram por Brand24\" class=\"wp-image-161831\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights.png 716w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ai-insights-228x159.png 228w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights baseados em IA da Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha suas informa\u00e7\u00f5es sobre o Instagram!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>As an\u00e1lises do Brand24 v\u00e3o al\u00e9m dos n\u00fameros b\u00e1sicos. N\u00e3o se trata apenas de um rastreador do Instagram. A ferramenta investiga o sentimento por tr\u00e1s de suas<a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\"> social mentions<\/a>categorizando-os como positivos, negativos ou neutros.&nbsp;<\/p>\n\n\n\n<p>Esse recurso \u00e9 particularmente \u00fatil, pois detecta automaticamente quais fontes geram o sentimento mais negativo, ajudando-o a identificar as \u00e1reas que precisam de aten\u00e7\u00e3o ou melhoria.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf4779e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf4779e3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"461\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-sentiment.png\" alt=\"Sentimento por Brand24.\" class=\"wp-image-161832\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-sentiment-248x114.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentimento por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Mas a grande vantagem do <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">escuta social<\/a> e o pr\u00f3prio Brand24 \u00e9 que ele tamb\u00e9m rastreia outras fontes de dados, inclusive as n\u00e3o sociais e todos os mentions, inclusive os n\u00e3o marcados. Isso permite que voc\u00ea tenha uma vis\u00e3o completa de sua marca.<\/p>\n\n\n\n<p>Para obter mais informa\u00e7\u00f5es, consulte nosso guia sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/escuta-social-do-instagram\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Escuta social do Instagram<\/a>.<\/p>\n\n\n\n<p>Outras fontes de dados do Brand24 incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social, como TikTok, Instagram, LinkedIn, YouTube, Facebook, Reddit, Quora, Telegram e Twitch<\/li>\n\n\n\n<li>Sites de avalia\u00e7\u00e3o, como TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas de v\u00eddeo<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs de discuss\u00e3o<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n\n\n\n<li>Fontes de not\u00edcias on-line<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<p>S\u00e3o informa\u00e7\u00f5es cruciais se voc\u00ea quiser entender (e melhorar) seu Instagram <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-de-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"desempenho de marketing\">desempenho de marketing<\/a> e presen\u00e7a on-line simultaneamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf477ce2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf477ce2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-brand24-sources.png\" alt=\"Lista de fontes de dados do Brand24.\" class=\"wp-image-161833\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-brand24-sources.png 774w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-brand24-sources-300x194.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-brand24-sources-246x159.png 246w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fontes de dados do Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitor\"><strong>03 Monitorar o progresso<\/strong><\/h3>\n\n\n\n<p>O monitoramento do progresso \u00e9 crucial para criar uma presen\u00e7a forte no Instagram.<\/p>\n\n\n\n<p>Quando voc\u00ea acompanha o crescimento da sua conta comercial e o desempenho do seu conte\u00fado ao longo do tempo, obt\u00e9m dados hist\u00f3ricos valiosos e insights claros sobre o que est\u00e1 funcionando e o que n\u00e3o est\u00e1.<\/p>\n\n\n\n<p>Talvez adicionar hashtags seja a melhor op\u00e7\u00e3o? Voc\u00ea saber\u00e1 ao monitorar as <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-marca\/\">desempenho da marca<\/a> progresso.<\/p>\n\n\n\n<p>Al\u00e9m disso, ao monitorar <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-no-instagram\/\" title=\"Desempenho no Instagram\">Desempenho no Instagram<\/a>Se voc\u00ea tiver um p\u00fablico-alvo mais amplo, poder\u00e1 identificar quais tipos de postagens geram mais engajamento - voc\u00ea deve se concentrar em v\u00eddeos ou hist\u00f3rias? Voc\u00ea saber\u00e1 exatamente o que seu p\u00fablico prefere.<\/p>\n\n\n\n<p>Al\u00e9m disso, o monitoramento regular ajuda a identificar tend\u00eancias, <a href=\"https:\/\/brand24.com\/blog\/pt\/como-encontrar-hashtags-populares-no-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">encontrar hashtags populares<\/a>e se adaptar rapidamente. A m\u00eddia social est\u00e1 sempre evoluindo, e o que funcionou no m\u00eas passado pode n\u00e3o funcionar hoje.<\/p>\n\n\n\n<p>O Brand24 tamb\u00e9m oferece recursos de compara\u00e7\u00e3o. Ao monitorar seu progresso, voc\u00ea pode ficar \u00e0 frente da curva e fornecer consistentemente conte\u00fado que repercute no seu p\u00fablico. Isso \u00e9 muito importante.<\/p>\n\n\n\n<p>D\u00ea uma olhada abaixo. Esta \u00e9 a apar\u00eancia de uma compara\u00e7\u00e3o de per\u00edodos pelo Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf477fe5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf477fe5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-compare-periods.png\" alt=\"Recurso Comparar per\u00edodos por Brand24.\" class=\"wp-image-161834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods.png 881w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-compare-periods-248x141.png 248w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparar per\u00edodos por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Ele fornece muitos dados interessantes, como mentions sociais e n\u00e3o sociais, alcance de m\u00eddia social, pontua\u00e7\u00e3o de presen\u00e7a, conte\u00fado gerado pelo usu\u00e1rio, <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\">equival\u00eancia de valor publicit\u00e1rio<\/a> (AVE) e o sentimento do mentions. Todas essas m\u00e9tricas podem reformular sua atividade futura no Instagram.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo do mundo real para dar vida ao conceito de monitoramento do Instagram:<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, para a Kodak, o n\u00famero total de mentions aumentou em 229%, o que indicou um aumento maci\u00e7o (114%) no AVE.<\/p>\n\n\n\n<p>Ao mesmo tempo, esse alto n\u00famero de mentions \u00e9 provavelmente influenciado por uma grande quantidade de conte\u00fado UGC.<\/p>\n\n\n\n<p>Conclus\u00e3o? O foco no conte\u00fado gerado pelo usu\u00e1rio ou nas parcerias com influenciadores \u00e9 um caminho a ser seguido pela Kodak.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d3fbf47827b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d3fbf47827b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/instagram-monitoring-ugc.png\" alt=\"Conte\u00fado gerado pelo usu\u00e1rio para a Kodak detectado por Brand24\" class=\"wp-image-161835\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ugc.png 526w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ugc-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/instagram-monitoring-ugc-167x159.png 167w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Conte\u00fado gerado pelo usu\u00e1rio para a Kodak detectado pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha conclus\u00f5es do Instagram gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>Dicas de monitoramento do Instagram<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Saiba o que voc\u00ea quer - seja o rastreamento de mentions da marca, feedback sobre um novo produto ou ficar de olho na concorr\u00eancia. Tendo <strong>metas claras permitir\u00e3o que voc\u00ea direcione seus esfor\u00e7os de monitoramento de forma mais eficaz<\/strong>.<\/li>\n\n\n\n<li><strong>Escolha palavras-chave que sejam exclusivas e relevantes para sua marca.<\/strong> Isso pode incluir o nome de sua marca, hashtags de campanha ou nomes de produtos espec\u00edficos. Quanto mais direcionadas forem as palavras-chave, mais relevantes ser\u00e3o os resultados do monitoramento.<\/li>\n\n\n\n<li><strong>Envolva seu p\u00fablico! <\/strong>N\u00e3o apenas observe, mas interaja. Responda aos mentions, agrade\u00e7a aos usu\u00e1rios pelos coment\u00e1rios positivos e responda \u00e0s preocupa\u00e7\u00f5es ou perguntas. Isso aumenta o envolvimento e tamb\u00e9m constr\u00f3i seu <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>.<\/li>\n\n\n\n<li><strong>Visualize regularmente seus <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/guia-para-analise-de-midia-social\/\"><strong>insights sobre m\u00eddia social<\/strong><\/a> para entender o comportamento do p\u00fablico e o desempenho do conte\u00fado. Procure padr\u00f5es ou mudan\u00e7as no engajamento e ajuste sua estrat\u00e9gia de acordo.<\/li>\n\n\n\n<li><strong>Fique de olho em suas mensagens diretas.<\/strong> As mensagens diretas do Instagram ocultam uma massa de coment\u00e1rios e consultas de clientes. Certifique-se de inclu\u00ed-las em seu monitoramento de rotina, pois as ferramentas de an\u00e1lise n\u00e3o ter\u00e3o acesso a elas<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>Por que monitorar um perfil do Instagram?<\/strong><\/h2>\n\n\n\n<p>Ainda est\u00e1 se perguntando se vale a pena mergulhar no mundo do monitoramento? Vamos explicar por que monitorar suas contas do Instagram \u00e9 \u00fatil.&nbsp;<\/p>\n\n\n\n<p>O monitoramento do Instagram ajudar\u00e1 voc\u00ea a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra o que seus seguidores amam, odeiam e, em geral, sobre o que falam.<\/li>\n\n\n\n<li>Descubra qual tipo de conte\u00fado tem melhor desempenho - Reels, Stories ou talvez algo mais?<\/li>\n\n\n\n<li>Encontre influenciadores e superf\u00e3s para poss\u00edveis parcerias.<\/li>\n\n\n\n<li>Saiba o que seus concorrentes est\u00e3o fazendo e fique um passo \u00e0 frente.<\/li>\n\n\n\n<li>Responda a todos os coment\u00e1rios negativos e mantenha sua reputa\u00e7\u00e3o brilhante.<\/li>\n\n\n\n<li>Identifique o conte\u00fado gerado pelo usu\u00e1rio para reutilizar e exibir sua marca.<\/li>\n<\/ul>\n\n\n\n<p>Confira nosso <a class=\"\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-concorrentes-no-instagram\/\">An\u00e1lise da concorr\u00eancia no Instagram<\/a> para obter mais informa\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a monitorar o Instagram gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Pode ser um desafio monitorar totalmente o Instagram se voc\u00ea confiar apenas nas an\u00e1lises internas do Instagram. Essas ferramentas integradas oferecem alguns insights b\u00e1sicos excelentes, mas nem sempre fornecem o panorama completo.&nbsp;<\/p>\n\n\n\n<p>Portanto, considere complementar seus esfor\u00e7os com <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\">monitoramento de m\u00eddia social<\/a>. Uma boa ferramenta como o Brand24 pode mudar o jogo.<\/p>\n\n\n\n<p>O Brand24 vai al\u00e9m da pr\u00f3pria an\u00e1lise do Instagram, monitorando mentions em toda a Web, medindo m\u00e9tricas adicionais e fornecendo uma vis\u00e3o mais abrangente de sua presen\u00e7a on-line.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Combine as an\u00e1lises do Instagram com ferramentas como o Brand24 para entender de fato seu impacto no Instagram. Essa combina\u00e7\u00e3o permite que voc\u00ea veja o desempenho do seu conte\u00fado e como ele repercute no cen\u00e1rio digital mais amplo.<\/li>\n\n\n\n<li>Foco no <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-midia-social\/\">m\u00e9tricas de m\u00eddia social<\/a> que importam. Embora curtidas e seguidores sejam \u00f3timos, preste aten\u00e7\u00e3o ao poder do engajamento, da an\u00e1lise de sentimentos e da <a href=\"https:\/\/brand24.com\/blog\/pt\/aumentar-o-alcance-no-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">alcance<\/a>. Essas m\u00e9tricas podem lhe dizer muito mais sobre a verdadeira conex\u00e3o do seu p\u00fablico com a sua marca.<\/li>\n\n\n\n<li>Descubra o \"porqu\u00ea\" por tr\u00e1s do comportamento de seu p\u00fablico. Saiba o que impulsiona o engajamento, adapte sua estrat\u00e9gia de conte\u00fado de acordo e tome decis\u00f5es informadas que levem a um crescimento real.<\/li>\n<\/ol>\n\n\n\n<p>Est\u00e1 inspirado para iniciar sua pr\u00f3pria jornada de monitoramento do Instagram? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=150\" title=\"D\u00ea o primeiro passo com o teste do Brand24!\">D\u00ea o primeiro passo com o teste do Brand24!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra os \"porqu\u00eas\" por tr\u00e1s do comportamento do seu p\u00fablico com o monitoramento do Instagram. Acompanhe o volume de mentions, o sentimento deles e gerencie a reputa\u00e7\u00e3o de sua marca.<\/p>","protected":false},"author":82,"featured_media":161840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-161823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=161823"}],"version-history":[{"count":30,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161823\/revisions"}],"predecessor-version":[{"id":177628,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/161823\/revisions\/177628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/161840"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=161823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=161823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=161823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}