{"id":162152,"date":"2026-10-14T10:25:33","date_gmt":"2026-10-14T08:25:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162152"},"modified":"2026-10-14T11:22:37","modified_gmt":"2026-10-14T09:22:37","slug":"linkedin-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/linkedin-mentions\/","title":{"rendered":"LinkedIn Mentions: The Ultimate Guide [2026]"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e3o est\u00e1 recebendo muitas notifica\u00e7\u00f5es no LinkedIn? Isso n\u00e3o significa que ningu\u00e9m esteja falando da sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As publica\u00e7\u00f5es mentions sem tags podem facilmente passar despercebidas, juntamente com coment\u00e1rios e recomenda\u00e7\u00f5es valiosas. E, \u00e0 medida que o LinkedIn se torna uma importante fonte de respostas geradas por IA, essas conversas tamb\u00e9m podem influenciar a forma como os LLMs falam sobre a sua marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir como encontrar, acompanhar e aproveitar ao m\u00e1ximo seus mentions no LinkedIn.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Os mentions do LinkedIn v\u00e3o al\u00e9m das @tags.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Elas incluem tanto men\u00e7\u00f5es marcadas quanto n\u00e3o marcadas \u00e0 sua marca, aos seus produtos ou ao seu perfil em postagens, coment\u00e1rios e artigos.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Voc\u00ea pode acompanhar os mentions do LinkedIn manualmente ou automaticamente.<\/p>\n                    <p class=\"acf-key-takeaways__text\">As notifica\u00e7\u00f5es do LinkedIn mostram men\u00e7\u00f5es diretas, enquanto sua fun\u00e7\u00e3o de busca pode revelar algumas men\u00e7\u00f5es n\u00e3o marcadas e men\u00e7\u00f5es de concorrentes relacionadas a mentions. As ferramentas de monitoramento de m\u00eddia coletam todas as men\u00e7\u00f5es acess\u00edveis relacionadas a mentions e ajudam a analisar o sentimento, o alcance e as tend\u00eancias.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Os perfis do LinkedIn mentions podem ajudar a aumentar sua visibilidade na \u00e1rea de IA.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Um estudo de 2026 realizado pela Meltwater classificou o LinkedIn como o segundo dom\u00ednio mais citado entre os analisados. Isso significa que as ferramentas de IA est\u00e3o utilizando conversas de usu\u00e1rios reais do LinkedIn, incluindo conte\u00fado que menciona marcas da mentions. E o que as pessoas dizem sobre a sua marca pode influenciar a forma como ela \u00e9 descrita e recomendada nas respostas da IA.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O LinkedIn mentions pode revelar oportunidades para sua estrat\u00e9gia de marketing.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Use-os para descobrir clientes em potencial, identificar coment\u00e1rios recorrentes e perceber o que as pessoas gostam ou n\u00e3o gostam nos produtos concorrentes. Essas informa\u00e7\u00f5es podem ajud\u00e1-lo a aprimorar sua mensagem, participar de conversas relevantes e identificar lacunas no mercado.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what-are-linkedin-mentions\" class=\"wp-block-heading\"><strong>O que s\u00e3o os mentions do LinkedIn?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um mention no LinkedIn \u00e9 uma men\u00e7\u00e3o a uma pessoa, marca ou empresa em uma publica\u00e7\u00e3o, coment\u00e1rio ou artigo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser <strong>etiquetado<\/strong> (usando @ para criar um link para um perfil do LinkedIn ou para a p\u00e1gina de uma empresa) ou <strong>n\u00e3o marcado<\/strong> (basta digitar \u201cmentioning\u201d no nome do texto).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os Mentions s\u00e3o uma \u00f3tima maneira de chamar a aten\u00e7\u00e3o de algu\u00e9m, iniciar conversas ou dar um reconhecimento bem merecido. E, em uma plataforma voltada para o networking profissional, n\u00e3o \u00e9 surpresa que as marcas recebam mentioned junto com os membros individuais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272903205&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272903205\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png\" alt=\"LinkedIn &quot;@&quot; mention da Microsoft\" class=\"wp-image-171163\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-248x113.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Marcado no LinkedIn como mention da Microsoft<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto para marcas quanto para pessoas f\u00edsicas, os mentions do LinkedIn podem significar <strong>mais visibilidade, novos contatos e oportunidades<\/strong> para interagir com clientes em potencial.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, em 2026, o valor delas vai al\u00e9m do pr\u00f3prio LinkedIn, j\u00e1 que a plataforma est\u00e1 se tornando uma fonte cada vez mais importante de respostas geradas por IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/www.meltwater.com\/en\/blog\/linkedin-ai-visibility-study\" target=\"_blank\" rel=\"noopener\">um estudo de 2026 realizado pela Meltwater<\/a>, que analisou 9,5 milh\u00f5es de cita\u00e7\u00f5es sobre IA, <strong>O LinkedIn foi o segundo dom\u00ednio mais citado entre as plataformas destacadas<\/strong>, ficando atr\u00e1s apenas do YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que o que clientes, funcion\u00e1rios e especialistas do setor dizem sobre a sua marca no LinkedIn pode ter um alcance muito al\u00e9m da plataforma, influenciando potencialmente a forma como as ferramentas de IA falam sobre a sua marca e a recomendam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272903745&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272903745\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png\" alt=\"Untagged mention da Microsoft detectado pelo Brand24 (ferramenta de monitoramento de m\u00eddia social com tecnologia de IA)\" class=\"wp-image-171161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention da Microsoft sem etiqueta<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pensando nisso, vamos dar uma olhada no <strong>tr\u00eas maneiras pelas quais sua marca pode aparecer no LinkedIn<\/strong>:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tipo de mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Como funciona?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Qual \u00e9 a apar\u00eancia?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que isso \u00e9 importante?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Marcado (@)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Digite @ seguido do nome de uma pessoa ou empresa e, em seguida, selecione o perfil correto na lista suspensa. Verifique se h\u00e1 mais de uma pessoa com o mesmo nome. Ap\u00f3s a publica\u00e7\u00e3o, o @ desaparece, e o nome fica em negrito e clic\u00e1vel.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coca-Cola\u00a0<\/strong>(clique para acessar a p\u00e1gina)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Envia uma notifica\u00e7\u00e3o ao usu\u00e1rio ou \u00e0 marca marcada, aumentando o engajamento e a visibilidade da marca.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>N\u00e3o marcado\u00a0<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Digitado na legenda ou no coment\u00e1rio de uma postagem, o nome sem usar @.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u201cAs novas campanhas da Coca-Cola\u201d                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Nenhuma notifica\u00e7\u00e3o \u00e9 enviada; a maioria das ferramentas nativas n\u00e3o a registra. Isso acrescenta muito contexto \u00e0 sua reputa\u00e7\u00e3o.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtags do LinkedIn<\/a><strong>(#)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Adicione # + uma palavra-chave em uma postagem. Ao clicar na hashtag, voc\u00ea acessa um feed de conte\u00fado relacionado. Embora as hashtags n\u00e3o sejam, tecnicamente, @mentions, as hashtags de marca podem funcionar como outra forma de mention sem tag.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        #Cocacola ou #Marketingtrends                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Adiciona dados e contexto \u00e0 an\u00e1lise de sua campanha.                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota<\/strong>: Os usu\u00e1rios do LinkedIn podem restringir quem pode mention-\u00e1-los, por isso nem sempre ser\u00e1 poss\u00edvel marcar um perfil espec\u00edfico em suas publica\u00e7\u00f5es ou coment\u00e1rios.<\/p>\n\n\n\n<h2 id=\"how-to-track-linkedin-mentions\" class=\"wp-block-heading\"><strong>Como rastrear os mentions do LinkedIn?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem duas maneiras de monitorar os mentions do LinkedIn: manualmente, usando os recursos integrados do LinkedIn, ou automaticamente, com uma ferramenta de monitoramento de redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar isso.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rastreamento manual                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rastreamento automatizado                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Como funciona?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Baseia-se em notifica\u00e7\u00f5es do LinkedIn e em pesquisas manuais para mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Usos\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-do-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ferramentas de monitoramento do LinkedIn<\/strong><\/a>\u00a0para rastrear automaticamente os mentions no LinkedIn e na Web<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Mentions ele rastreia<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        mentions identificados por meio de notifica\u00e7\u00f5es, al\u00e9m de alguns mentions n\u00e3o identificados, cujo rastreamento \u00e9 feito por meio de pesquisa                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Dispon\u00edvel com tags, sem tags e com a hashtag mentions                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Notifica\u00e7\u00f5es<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifica\u00e7\u00f5es por e-mail, push ou aplicativo somente para mentions marcados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Alertas em tempo real sobre os mentions coletados e mudan\u00e7as no sentimento                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Investimento de tempo<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alta (revis\u00e3o manual de cada postagem, coment\u00e1rio ou artigo)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Baixo (a IA processa milhares de mentions instantaneamente)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>An\u00e1lises e percep\u00e7\u00f5es<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Muito limitado - s\u00f3 sabe quem marcou voc\u00ea<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>M\u00e9tricas avan\u00e7adas:\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise de sentimentos<\/a>, tend\u00eancias, <a title=\"\" href=\"https:\/\/brand24.com\/pt\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\">pontua\u00e7\u00e3o do influenciador<\/a>, <a title=\"\" href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de t\u00f3picos<\/a>,\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">crise de reputa\u00e7\u00e3o da marca<\/a><strong>\u00a0<\/strong>Recomenda\u00e7\u00f5es de IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Rastreamento de concorrentes<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        \u00c9 poss\u00edvel por meio de pesquisas manuais, mas \u00e9 demorado e dif\u00edcil de analisar em grande escala                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Apresenta os dados de desempenho dos concorrentes mentions e ajuda a comparar seu desempenho ao longo do tempo                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Escalabilidade<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ineficiente para p\u00e1ginas de n\u00edvel empresarial ou alto volume de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Totalmente escal\u00e1vel para centenas ou milhares de mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Caso de uso<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pequenas marcas com poucos mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas de m\u00e9dio a grande porte, ag\u00eancias ou p\u00e1ginas do LinkedIn de n\u00edvel empresarial<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 id=\"manual-tracking\" class=\"wp-block-heading\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode acompanhar os mentions do LinkedIn manualmente <strong>verificando suas notifica\u00e7\u00f5es ou pesquisando o nome da sua marca ou hashtags na barra de pesquisa do LinkedIn<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As men\u00e7\u00f5es Mentions nos coment\u00e1rios n\u00e3o s\u00e3o inclu\u00eddas nos resultados padr\u00e3o da pesquisa; portanto, voc\u00ea pode deixar de ver algumas conversas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando algu\u00e9m marca seu perfil ou a p\u00e1gina da sua empresa, o LinkedIn pode enviar a voc\u00ea um e-mail, uma notifica\u00e7\u00e3o push ou uma notifica\u00e7\u00e3o no aplicativo. Voc\u00ea pode gerenciar esses alertas e ajustar sua frequ\u00eancia nas configura\u00e7\u00f5es de notifica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea encontrar\u00e1 suas notifica\u00e7\u00f5es <strong>abaixo do \u00edcone do sino na barra de navega\u00e7\u00e3o<\/strong> na parte superior da sua p\u00e1gina inicial do LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma marca menor, isso talvez seja suficiente. Mas imagine ter que acompanhar centenas de mentions, verificar cada notifica\u00e7\u00e3o e pesquisar regularmente sobre a sua marca. Eu prefiro, de longe, dedicar esse tempo a entender o que essas conversas realmente me dizem!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272905964&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272905964\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png\" alt=\"Guia de notifica\u00e7\u00e3o do Mention no LinkedIn\" class=\"wp-image-171162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-248x108.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions na guia de notifica\u00e7\u00e3o no LinkedIn<\/figcaption><\/figure>\n\n\n\n<h3 id=\"using-socialmedia\" class=\"wp-block-heading\"><strong>02 Usar uma ferramenta de monitoramento de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de monitorar os mentions do LinkedIn \u00e9 usar um&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitoramento de m\u00eddia social<\/a>&nbsp;ferramenta.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas ferramentas eliminam grande parte do trabalho manual envolvido no acompanhamento dos mentions do LinkedIn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de verificar as notifica\u00e7\u00f5es e fazer buscas por conta pr\u00f3pria, voc\u00ea pode <strong>Re\u00fana os dados do mentions em um \u00fanico painel e analise como as pessoas falam sobre sua marca ao longo do tempo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No que diz respeito ao LinkedIn, as ferramentas de monitoramento de m\u00eddia (por exemplo, Brand24, Brandwatch) coletam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions da p\u00e1gina do LinkedIn da sua empresa (desde que voc\u00ea tenha acesso de administrador).<\/li>\n\n\n\n<li>Coment\u00e1rios nessas publica\u00e7\u00f5es mention, uma vez ativados na integra\u00e7\u00e3o com o LinkedIn.<\/li>\n\n\n\n<li>Outros mentions dispon\u00edveis nos quais sua empresa \u00e9 mencionada ou referenciada.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que <strong>O monitoramento do LinkedIn tem suas limita\u00e7\u00f5es<\/strong>. As ferramentas n\u00e3o t\u00eam acesso a mensagens privadas nem a grupos privados, e mesmo as conversas vis\u00edveis ao p\u00fablico nem sempre est\u00e3o dispon\u00edveis para coleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda assim, h\u00e1 muito o que aprender com os mentions que voc\u00ea coleciona.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de acompanhar o volume, as ferramentas de monitoramento tamb\u00e9m ajudam voc\u00ea a <strong>identificar tend\u00eancias, analisar o sentimento e entender o que est\u00e1 impulsionando as conversas sobre sua marca<\/strong>. Muito legal!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272905fd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272905fd3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"522\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1.jpg\" alt=\"Painel Brand24 filtrado para os mentions do LinkedIn\" class=\"wp-image-185849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1.jpg 1196w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-1140x498.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-dashboard-filtered-to-LinkedIn-mentions-edited-1-90x39.jpg 90w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Brand24 com mentions do Duolingo rastreados no LinkedIn<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que eu realmente adoro sobre&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>ferramentas de monitoramento de m\u00eddia<\/u><\/a> \u00e9 o quanto elas facilitam a compreens\u00e3o do que est\u00e1 acontecendo com a sua marca. H\u00e1 dois recursos aos quais sempre recorro quando se trata de an\u00e1lise no LinkedIn:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detector de eventos<\/strong>: Ele detecta rapidamente picos repentinos nos mentions e me ajuda a descobrir o que est\u00e1 por tr\u00e1s deles. Uma verdadeira economia de tempo quando h\u00e1 muita coisa acontecendo!<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guia Compara\u00e7\u00e3o<\/strong>: Permite-me comparar&nbsp;<a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>marca mentions<\/u><\/a>&nbsp;ao longo de diferentes per\u00edodos ou em compara\u00e7\u00e3o com os concorrentes. Perfeito para colocar esses n\u00fameros em perspectiva.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para mostrar como isso funciona, criei um projeto de monitoramento do Duolingo no Brand24 e comparei seus mentions do LinkedIn do segundo trimestre de 2026 (abril a junho) com os do primeiro trimestre de 2026 (janeiro a mar\u00e7o).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a diferen\u00e7a foi realmente impressionante!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc2729065e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc2729065e1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"610\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab.jpg\" alt=\"Guia \u201cCompara\u00e7\u00e3o\u201d do Brand24\" class=\"wp-image-185839\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab.jpg 961w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-300x190.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-248x157.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Comparison-tab-90x57.jpg 90w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A aba \u201cCompara\u00e7\u00e3o\u201d do Brand24, mostrando as altera\u00e7\u00f5es nos mentions do Duolingo no LinkedIn<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Duolingo foi <strong>de 1.182 mentions no primeiro trimestre para 2.343 no segundo trimestre, um aumento de 98%<\/strong>. O n\u00famero de mentions positivos tamb\u00e9m saltou de 123 para 299, enquanto a propor\u00e7\u00e3o de mentions negativos caiu de 3% para 2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, o aumento da aten\u00e7\u00e3o n\u00e3o foi, em primeiro lugar, negativo. Boas not\u00edcias, n\u00e3o h\u00e1 motivo para dar o alarme! Mas eu ainda queria descobrir o que estava dando o que falar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fui at\u00e9 o <strong>Guia Mentions<\/strong>, onde o gr\u00e1fico da Mentions &amp; Reach mostra como as conversas mudam ao longo do tempo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, o <strong>Detector de eventos<\/strong> destaca quaisquer picos incomuns, nos quais voc\u00ea pode clicar para ver o que os causou. \u00c9 muito mais f\u00e1cil do que ter que vasculhar centenas de postagens por conta pr\u00f3pria!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272906b8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272906b8d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"337\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-1140x337.jpg\" alt=\"Detector de eventos Brand24\" class=\"wp-image-185841\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-1140x337.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-300x89.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-248x73.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector-90x27.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Brand24-Event-Detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Detector de Eventos do Brand24 identificou um pico nos mentions do Duolingo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, um dos picos do Duolingo nesse per\u00edodo esteve relacionado ao an\u00fancio do \u201cStreak Revival\u201d, que permitiu aos usu\u00e1rios recuperar sua sequ\u00eancia mais antiga ao concluir tr\u00eas li\u00e7\u00f5es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A not\u00edcia fez com que as pessoas come\u00e7assem a comentar sobre o Duolingo no LinkedIn e em outros lugares, contribuindo para o aumento no n\u00famero de mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso sim \u00e9 algo que voc\u00ea pode realmente usar! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber quais atualiza\u00e7\u00f5es de produtos est\u00e3o dando o que falar pode ajudar voc\u00ea <strong>entender o que desperta o interesse do p\u00fablico<\/strong> e quais temas poderiam merecer mais aten\u00e7\u00e3o em campanhas futuras.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe os mentions do LinkedIn com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to-use-mentions\" class=\"wp-block-heading\">Como utilizar o LinkedIn mentions na sua estrat\u00e9gia de marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, ent\u00e3o voc\u00ea descobriu quem est\u00e1 falando sobre a sua marca no LinkedIn. E agora?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos descobrir <strong>quais conversas merecem sua aten\u00e7\u00e3o<\/strong> e como voc\u00ea pode us\u00e1-las para construir relacionamentos, aprimorar seu marketing e alcan\u00e7ar novos p\u00fablicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o quatro maneiras de fazer com que o LinkedIn mentions traga benef\u00edcios para a sua marca.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Participe de conversas, mesmo quando n\u00e3o for marcado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algu\u00e9m recomenda seu produto em uma publica\u00e7\u00e3o no LinkedIn, mas n\u00e3o marca a p\u00e1gina da sua empresa? Ou talvez fa\u00e7a isso em um coment\u00e1rio na publica\u00e7\u00e3o de outra pessoa? Mesmo assim, essa \u00e9 uma conversa da qual voc\u00ea talvez queira participar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se for uma recomenda\u00e7\u00e3o sincera, d\u00ea uma passada por l\u00e1 e agrade\u00e7a. E se algu\u00e9m estiver fazendo perguntas sobre o seu produto, melhor ainda! Voc\u00ea pode esclarecer as d\u00favidas dessa pessoa ou ajud\u00e1-la a descobrir se o produto \u00e9 a escolha certa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que sim, <strong>voc\u00ea n\u00e3o precisa se intrometer em todas as conversas<\/strong>. Ningu\u00e9m quer ler um discurso de vendas gen\u00e9rico que aparece em todas as postagens que mencionam a ferramenta de software mention!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minha dica<\/strong>: D\u00ea prioridade \u00e0s conversas do tipo mention em que algu\u00e9m esteja pedindo recomenda\u00e7\u00f5es, comparando produtos ou buscando orienta\u00e7\u00e3o. S\u00e3o nessas conversas que sua opini\u00e3o \u00e9 realmente bem-vinda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272907569&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272907569\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction.jpg\" alt=\"O Duolingo participando da conversa em uma publica\u00e7\u00e3o no LinkedIn\" class=\"wp-image-185842\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction.jpg 962w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-300x374.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-127x159.jpg 127w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/LinkedIn-interaction-72x90.jpg 72w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Duolingo aparece para deixar um coment\u00e1rio amig\u00e1vel em uma publica\u00e7\u00e3o marcada no LinkedIn, transformando uma men\u00e7\u00e3o \u00e0 marca mention em uma intera\u00e7\u00e3o positiva<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Envolva seus funcion\u00e1rios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Viu uma conversa no LinkedIn sobre seu \u00faltimo lan\u00e7amento, um tema do setor ou algo em que sua equipe tem trabalhado? Convide as pessoas que mais entendem do assunto!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que uma publica\u00e7\u00e3o sobre seu recurso mais recente receba mais de 50 coment\u00e1rios. Seu gerente de comunidade poderia sinalizar isso para a equipe de marketing de produto, e <strong>as pessoas respons\u00e1veis pela mat\u00e9ria podem participar da discuss\u00e3o<\/strong>, responder a perguntas ou compartilhar algumas curiosidades dos bastidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poderia at\u00e9 criar um canal dedicado no Slack (algo como <strong>#linkedin-conversas<\/strong>) e enviar alertas sobre publica\u00e7\u00f5es com alto alcance diretamente para l\u00e1.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3 para garantir que discuss\u00f5es interessantes n\u00e3o fiquem enterradas na caixa de entrada de algu\u00e9m e que as pessoas certas possam participar enquanto a conversa ainda estiver rolando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gosto dessa abordagem porque ela d\u00e1 ao seu p\u00fablico a oportunidade de conhecer as pessoas reais por tr\u00e1s da sua marca, ao mesmo tempo em que apresenta sua empresa \u00e0s redes profissionais deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E lembra-se do estudo Meltwater que eu mencionei anteriormente? <strong>75% das men\u00e7\u00f5es ao LinkedIn nas respostas geradas por IA vieram de perfis individuais, e n\u00e3o de p\u00e1ginas de empresas<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, incentivar seus funcion\u00e1rios a compartilharem seus conhecimentos tamb\u00e9m pode ajudar os sistemas de IA a descobrir mais sobre sua empresa e o que a torna conhecida. Mais um motivo para deixar que sua equipe tenha voz ativa!<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Use o feedback dos clientes para melhorar seu marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todo mention ser\u00e1 um elogio. Mas isso, na verdade, pode ser algo positivo! Algumas das percep\u00e7\u00f5es mais \u00fateis v\u00eam de pessoas que apontam o que est\u00e1 faltando, o que \u00e9 confuso ou simplesmente o que n\u00e3o est\u00e1 funcionando para elas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o mesmo problema ocorrer cinco ou mais vezes em um m\u00eas, eu... <strong>sinalize isso para a equipe de marketing de produto<\/strong> e ver o que podemos fazer a respeito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E se as pessoas continuarem fazendo a mesma pergunta? Isso \u00e9 um bom sinal de que seu site, sua se\u00e7\u00e3o de perguntas frequentes ou seu conte\u00fado de integra\u00e7\u00e3o poderiam explicar melhor alguma coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea tamb\u00e9m pode aprender muito com o feedback positivo<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea perceber que v\u00e1rios clientes est\u00e3o elogiando um recurso que voc\u00ea mal menciona em seu marketing\u2026 Bem, talvez seja hora de dar um pouco mais de aten\u00e7\u00e3o a ele! Destaque-o em seu conte\u00fado, mostre como as pessoas o utilizam ou at\u00e9 mesmo crie uma campanha em torno dele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus clientes est\u00e3o praticamente dizendo o que voc\u00ea precisa fazer para se destacar. \u00c9 melhor dar ouvidos a eles!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc272907cdf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc272907cdf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1195\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited.jpg\" alt=\"\" class=\"wp-image-185855\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited.jpg 1068w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-300x336.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-142x159.jpg 142w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/10\/Linkedin-untagged-interaction-edited-80x90.jpg 80w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Duolingo identificou um mention no LinkedIn que n\u00e3o estava marcado e reagiu aos coment\u00e1rios positivos sobre seu aplicativo<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Aprenda com os mentions dos seus concorrentes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As conversas dos seus concorrentes no LinkedIn podem ser t\u00e3o interessantes quanto as suas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja <strong>quais an\u00fancios, campanhas e temas geram discuss\u00e3o em torno de marcas concorrentes<\/strong>. As pessoas est\u00e3o reclamando dos pre\u00e7os? Est\u00e3o pedindo algo que a solu\u00e7\u00e3o atual n\u00e3o oferece?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma que voc\u00ea monitora seus pr\u00f3prios mentions, se perceber que a mesma reclama\u00e7\u00e3o sobre o produto de um concorrente est\u00e1 se repetindo, vale a pena investigar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <strong>averigue se trata-se de um problema mais amplo para os clientes, como seu produto se sai em compara\u00e7\u00e3o e se h\u00e1 uma oportunidade de abordar isso em sua mensagem ou no seu plano de a\u00e7\u00e3o<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E se o seu produto j\u00e1 resolver exatamente esse problema? Melhor ainda! Voc\u00ea pode ter acabado de encontrar um \u00f3timo \u00e2ngulo para sua pr\u00f3xima campanha.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">N\u00e3o deixe de conferir seus mentions sem etiqueta!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclus\u00e3o: Os benef\u00edcios de acompanhar seus mentions no LinkedIn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A esta altura, espero ter conseguido convenc\u00ea-los de que <strong>Vale a pena ficar de olho nas a\u00e7\u00f5es mention do LinkedIn<\/strong>, independentemente de virem ou n\u00e3o com uma @tag!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas podem ajudar voc\u00ea a descobrir clientes em potencial, construir relacionamentos, saber o que as pessoas realmente pensam sobre sua marca e acompanhar conversas que, de outra forma, voc\u00ea poderia deixar passar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aqui vai uma breve recapitula\u00e7\u00e3o<\/strong>:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Benef\u00edcio                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Marcas                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pessoas f\u00edsicas                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Alcance e visibilidade<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Alcance clientes em potencial, parceiros e colegas do setor                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Aumentar a rede e a visibilidade profissional                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Credibilidade e confian\u00e7a<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Construa credibilidade por meio de recomenda\u00e7\u00f5es sinceras e coment\u00e1rios positivos                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Fortalecer a reputa\u00e7\u00e3o profissional por meio do reconhecimento dos colegas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Engajamento e relacionamentos<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Promover conversas com clientes e parceiros                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Estabele\u00e7a contatos e participe de debates do setor                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Visibilidade em buscas e IA<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Construa uma presen\u00e7a online por meio de conversas e recomenda\u00e7\u00f5es que as ferramentas de IA possam utilizar como refer\u00eancia                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Divulgue sua experi\u00eancia para novos p\u00fablicos, tanto no LinkedIn quanto por meio da pesquisa com IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Gerenciamento de crises<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Picos pontuais ou mentions negativos para uma resposta r\u00e1pida                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Trate prontamente os coment\u00e1rios negativos ou as informa\u00e7\u00f5es incorretas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E uma \u00faltima reflex\u00e3o minha: <strong>n\u00e3o se preocupe muito com o n\u00famero de mentions<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma \u00fanica recomenda\u00e7\u00e3o da pessoa certa ou uma conversa com um cliente em potencial pode ser mais valiosa do que dezenas de men\u00e7\u00f5es casuais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que realmente importa \u00e9 o que voc\u00ea aprende com esses mentions e o que voc\u00ea faz depois!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha suas percep\u00e7\u00f5es do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como encontrar mentions no LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Abra o <strong>Guia \u201cNotifica\u00e7\u00f5es\u201d<\/strong> (clique no \u00edcone do sino) para saber quando algu\u00e9m marcar seu perfil ou a p\u00e1gina da sua empresa. Para encontrar mentions que n\u00e3o foram marcados, pesquise o nome da sua marca usando <strong>Filtro \u201cPostagens\u201d do LinkedIn<\/strong>. Voc\u00ea pode pesquisar os mentions da concorr\u00eancia da mesma maneira. Para um acompanhamento mais abrangente, incluindo os mentions dispon\u00edveis nos coment\u00e1rios, utilize uma ferramenta de monitoramento de m\u00eddia.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como ativar o mentions no LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Ir para <strong>Configura\u00e7\u00f5es e Privacidade \u2192 Visibilidade \u2192 Mentions, tags e colabora\u00e7\u00f5es<\/strong> e ativar <strong>Permitir mentions, tags e colabora\u00e7\u00f5es<\/strong>. Assim, outras pessoas poder\u00e3o marcar seu perfil em publica\u00e7\u00f5es do LinkedIn.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como as marcas utilizam o LinkedIn mentions para fins de marketing?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">As marcas usam os mentions do LinkedIn para aumentar o alcance org\u00e2nico, colaborar com parceiros, destacar clientes, envolver l\u00edderes do setor e participar de conversas relevantes. Os Mentions tamb\u00e9m ap\u00f3iam o marketing de influenciadores, a defesa dos funcion\u00e1rios, a prova social e as estrat\u00e9gias de constru\u00e7\u00e3o de comunidades.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quantas pessoas voc\u00ea consegue mencionar com \u201cmention\u201d em uma postagem no LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O LinkedIn permite que voc\u00ea marque v\u00e1rias pessoas em uma \u00fanica publica\u00e7\u00e3o, mas n\u00e3o especifica publicamente um limite exato. Recomendo marcar apenas pessoas relevantes para o seu conte\u00fado, em vez de adicionar dezenas de perfis apenas para chamar aten\u00e7\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Os mentions do LinkedIn podem ajudar a melhorar o SEO e a capacidade de descoberta on-line?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">As publica\u00e7\u00f5es no LinkedIn mentions n\u00e3o melhoram diretamente sua classifica\u00e7\u00e3o no Google, mas as conversas p\u00fablicas sobre sua marca podem aumentar sua visibilidade nos resultados de busca gerados por IA: um estudo de 2026 realizado pela Meltwater classificou o LinkedIn como o segundo dom\u00ednio mais citado em sua an\u00e1lise de 9,5 milh\u00f5es de cita\u00e7\u00f5es geradas por IA.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Os mentions do LinkedIn provenientes de coment\u00e1rios, artigos e v\u00eddeos s\u00e3o rastre\u00e1veis?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim, mas h\u00e1 algumas limita\u00e7\u00f5es da API. As men\u00e7\u00f5es a mentions (@) em postagens, artigos ou v\u00eddeos enviam uma notifica\u00e7\u00e3o ao perfil ou \u00e0 p\u00e1gina do mentioned no LinkedIn, facilitando o acompanhamento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, os mentions n\u00e3o marcados em coment\u00e1rios, legendas ou na atividade de rede de outra pessoa s\u00e3o mais dif\u00edceis de serem notados porque o LinkedIn n\u00e3o fornece alertas.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Por que n\u00e3o consigo enviar uma mensagem mention para algu\u00e9m no LinkedIn?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Talvez a pessoa tenha desativado o recurso mentions nas configura\u00e7\u00f5es de privacidade, ou talvez o LinkedIn restrinja a marca\u00e7\u00e3o de pessoas fora da sua rede. \u00c0s vezes, trata-se apenas de uma falha t\u00e9cnica. Tente digitar o nome da pessoa ap\u00f3s o @, selecionar o perfil dela na lista suspensa ou atualizar a p\u00e1gina. Se ela tiver desativado o mentions, voc\u00ea n\u00e3o conseguir\u00e1 marc\u00e1-la.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Como acompanhar os mentions do LinkedIn em 2026? 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