{"id":162152,"date":"2026-02-23T14:24:09","date_gmt":"2026-02-23T13:24:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162152"},"modified":"2026-02-23T14:24:10","modified_gmt":"2026-02-23T13:24:10","slug":"linkedin-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/linkedin-mentions\/","title":{"rendered":"LinkedIn Mentions: The Ultimate Guide [2026]"},"content":{"rendered":"<p>Os mentions do LinkedIn s\u00e3o uma das maneiras mais simples de aumentar a visibilidade e o engajamento em suas postagens. Neste guia, voc\u00ea aprender\u00e1 como eles funcionam e como us\u00e1-los estrategicamente para melhorar seu desempenho.<\/p>\n\n\n\n<p>Vamos l\u00e1!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que s\u00e3o os mentions do LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Pode ser uma refer\u00eancia marcada (@nomedeusu\u00e1rio) e n\u00e3o marcada (nome de usu\u00e1rio) ao seu perfil, nome ou produto.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Como rastrear os mentions do LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Voc\u00ea pode rastre\u00e1-los manualmente, verificando as notifica\u00e7\u00f5es do LinkedIn, ou automaticamente, usando ferramentas de monitoramento de m\u00eddia social.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quais s\u00e3o os benef\u00edcios do rastreamento de LinkedI mentions?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles proporcionam uma melhor compreens\u00e3o do p\u00fablico-alvo, ajudam a tomar decis\u00f5es mais precisas e orientadas por dados, aumentam a visibilidade de sua IA, fazem benchmark com os concorrentes e constroem sua reputa\u00e7\u00e3o.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Como encontrar mentions no LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Para encontrar mentions no LinkedIn, verifique se h\u00e1 tags em sua p\u00e1gina de notifica\u00e7\u00f5es e use a barra de pesquisa para procurar seu nome ou empresa no filtro Posts. Para mentions sem tags, voc\u00ea precisar\u00e1 usar uma ferramenta de escuta social.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-linkedin-mentions\"><strong>O que s\u00e3o os mentions do LinkedIn?<\/strong><\/h2>\n\n\n\n<p>Um mention do LinkedIn nada mais \u00e9 do que nomear um contato ou outro membro do LinkedIn em uma legenda de uma publica\u00e7\u00e3o, coment\u00e1rio ou artigo.&nbsp;<\/p>\n\n\n\n<p>Ele \u00e9 usado para envolver uma p\u00e1gina espec\u00edfica do LinkedIn, iniciar uma conversa ou simplesmente chamar a aten\u00e7\u00e3o de algu\u00e9m.<\/p>\n\n\n\n<p>Como sabemos, o LinkedIn \u00e9 uma plataforma para manter um perfil profissional e criar uma rede de contatos no mundo dos neg\u00f3cios. O membro do mentioned n\u00e3o precisa necessariamente ser uma pessoa; pode ser o perfil de uma marca no LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db553487394&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db553487394\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png\" alt=\"LinkedIn &quot;@&quot; mention da Microsoft\" class=\"wp-image-171163\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-248x113.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O LinkedIn marcou mention da Microsoft.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 tipos principais de mentions:<\/h3>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tipo de mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Como funciona?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Qual \u00e9 a apar\u00eancia?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que isso \u00e9 importante?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Marcado (@)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Quando voc\u00ea come\u00e7a a digitar as primeiras letras ap\u00f3s \"@\", pode escolher seu perfil com base nas sugest\u00f5es do LinkedIn. Depois de publicar a postagem, o @ desaparece e o nome fica em negrito e pode ser clicado.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coca-Cola\u00a0<\/strong>(clique para acessar a p\u00e1gina)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Envia uma notifica\u00e7\u00e3o ao usu\u00e1rio ou \u00e0 marca marcada, aumentando o engajamento e <a title=\"\" href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\">visibilidade da marca<\/a>.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>N\u00e3o marcado\u00a0<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Digitado na legenda ou no coment\u00e1rio de uma postagem, o nome sem usar @.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\"As novas campanhas da Coca-Cola\"<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Nenhuma notifica\u00e7\u00e3o \u00e9 enviada; a maioria das ferramentas de an\u00e1lise n\u00e3o a capturar\u00e1 sem examinar o texto completo. Adiciona muito contexto \u00e0 sua reputa\u00e7\u00e3o.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hashtags do LinkedIn<\/a><strong>(#)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Adicione # + uma palavra-chave em uma publica\u00e7\u00e3o. Clicar na hashtag leva a um feed de conte\u00fado relacionado.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>#Cocacola <\/strong>ou<strong> #MTend\u00eancias de marketing<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Adiciona dados e contexto \u00e0 an\u00e1lise de sua campanha.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe os mentions do LinkedIn com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Os Mentions aumentam o alcance de qualquer publica\u00e7\u00e3o no LinkedIn, portanto, sua marca provavelmente ser\u00e1 notada no LinkedIn! Como resultado, isso pode direcionar o tr\u00e1fego para seus outros canais de marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db553488b9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db553488b9f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png\" alt=\"Untagged mention da Microsoft detectado pelo Brand24 (ferramenta de monitoramento de m\u00eddia social com tecnologia de IA)\" class=\"wp-image-171161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention n\u00e3o identificado da Microsoft.<\/figcaption><\/figure>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:18px 20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n\n  <p style=\"margin:0;\">\n    <strong>Observa\u00e7\u00e3o:<\/strong> Alguns usu\u00e1rios do LinkedIn podem ter as notifica\u00e7\u00f5es do mention desativadas.\n    Se esse for o caso, o LinkedIn o notificar\u00e1 de que a pessoa n\u00e3o pode ser mentioned em sua publica\u00e7\u00e3o ou coment\u00e1rio.\n  <\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-track-linkedin-mentions\"><strong>Como rastrear os mentions do LinkedIn?<\/strong><\/h2>\n\n\n\n<p>Os Mentions podem ser rastreados de duas maneiras. Voc\u00ea pode fazer isso por meio do aplicativo do LinkedIn ou de uma ferramenta de monitoramento de m\u00eddia social.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rastreamento manual                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Rastreamento automatizado                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Como funciona?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Verifique as notifica\u00e7\u00f5es do LinkedIn ou pesquise manualmente por mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Usos\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-do-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ferramentas de monitoramento do LinkedIn<\/strong><\/a>\u00a0para rastrear automaticamente os mentions no LinkedIn e na Web<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Mentions ele rastreia<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Somente mentions marcados. Os mentions sem tag ou os mentions concorrentes geralmente n\u00e3o s\u00e3o detectados.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tagged, untagged e hashtag mentions on-line. Tamb\u00e9m para an\u00e1lise da concorr\u00eancia.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Notifica\u00e7\u00f5es<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifica\u00e7\u00f5es por e-mail, push ou aplicativo somente para mentions marcados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notifica\u00e7\u00f5es em tempo real e alertas de sentimento para todos os mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Investimento de tempo<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alta (revis\u00e3o manual de cada postagem, coment\u00e1rio ou artigo)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Baixo (a IA processa milhares de mentions instantaneamente)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>An\u00e1lises e percep\u00e7\u00f5es<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Muito limitado - s\u00f3 sabe quem marcou voc\u00ea<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>M\u00e9tricas avan\u00e7adas:\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise de sentimentos<\/a>, tend\u00eancias, <a title=\"\" href=\"https:\/\/brand24.com\/pt\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\">pontua\u00e7\u00e3o do influenciador<\/a>, <a title=\"\" href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lise de t\u00f3picos<\/a>,\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">crise de reputa\u00e7\u00e3o da marca<\/a><strong>\u00a0<\/strong>Recomenda\u00e7\u00f5es de IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Rastreamento de concorrentes<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o \u00e9 poss\u00edvel<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rastreamento completo dos mentions da concorr\u00eancia e desempenho de refer\u00eancia<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Escalabilidade<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ineficiente para p\u00e1ginas de n\u00edvel empresarial ou alto volume de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Totalmente escal\u00e1vel para centenas ou milhares de mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Caso de uso<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pequenas marcas com poucos mentions<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas de m\u00e9dio a grande porte, ag\u00eancias ou p\u00e1ginas do LinkedIn de n\u00edvel empresarial<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual-tracking\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p>O rastreamento manual envolve a verifica\u00e7\u00e3o de notifica\u00e7\u00f5es ou a digita\u00e7\u00e3o manual do nome de sua marca ou hashtag na barra de pesquisa para encontrar mentions em publica\u00e7\u00f5es. Os Mentions nos coment\u00e1rios n\u00e3o podem ser pesquisados.<\/p>\n\n\n\n<p>A conta marcada recebe notifica\u00e7\u00f5es por e-mail, push e aplicativo. Nas configura\u00e7\u00f5es de notifica\u00e7\u00e3o, voc\u00ea pode desativ\u00e1-las e definir a frequ\u00eancia de recebimento de notifica\u00e7\u00f5es por e-mail.<\/p>\n\n\n\n<p>Esses mentions s\u00e3o listados em uma guia na parte superior da sua p\u00e1gina inicial do LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db55348a53e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db55348a53e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png\" alt=\"Guia de notifica\u00e7\u00e3o do Mention no LinkedIn\" class=\"wp-image-171162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-248x108.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions na guia de notifica\u00e7\u00e3o no LinkedIn<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">N\u00e3o perca os mentions n\u00e3o identificados!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-socialmedia\"><strong>02 Usar uma ferramenta de monitoramento de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>Outra maneira de monitorar os mentions do LinkedIn \u00e9 usar um\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitoramento de m\u00eddia social<\/a>\u00a0ferramenta.\u00a0<\/p>\n\n\n\n<p>Essa ferramenta monitora as plataformas de m\u00eddia social (incluindo o LinkedIn) e toda a Internet para encontrar todos os mentions que voc\u00ea deseja.<\/p>\n\n\n\n<p>Quando se trata do LinkedIn, a maioria das ferramentas coleta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mentions da p\u00e1gina do LinkedIn de sua empresa, portanto, voc\u00ea deve ter acesso de administrador a essa p\u00e1gina<\/li>\n\n\n\n<li>coment\u00e1rios sobre os mentions (dispon\u00edveis ap\u00f3s a ativa\u00e7\u00e3o da op\u00e7\u00e3o apropriada na integra\u00e7\u00e3o)<\/li>\n<\/ul>\n\n\n\n<p>Vale ressaltar que as ferramentas de monitoramento de m\u00eddia social coletam apenas mentions acess\u00edveis publicamente. Isso significa que, no caso do LinkedIn, elas n\u00e3o capturam mentions em grupos e bate-papos privados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db55348b09f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db55348b09f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png\" alt=\"Painel Brand24 alimentado por IA com mentions rastreados do LinkedIn\" class=\"wp-image-171160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-248x108.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Brand24 com mentions do LinkedIn rastreados de Bill Gates<\/figcaption><\/figure>\n\n\n\n<p>Usando&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\"><u>Ferramentas de monitoramento de m\u00eddia<\/u><\/a>No LinkedIn, achei dois recursos exclusivos \u00fateis para a an\u00e1lise do LinkedIn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detector de eventos<\/strong>: Ele analisa e explica rapidamente o motivo do pico de mentions. Isso me poupa muito tempo!\u00a0<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db55348b928&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db55348b928\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"363\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png\" alt=\"An\u00e1lise de mentions no LinkedIn e detector de anomalias na ferramenta orientada por IA Brand24\" class=\"wp-image-162160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png 994w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-248x91.png 248w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise dos mentions de Bill Gates no LinkedIn e do Detector de Anomalias no Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guia Compara\u00e7\u00e3o<\/strong>: onde eu possa comparar&nbsp;<a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>marca mentions<\/u><\/a>&nbsp;por per\u00edodos e com os concorrentes.<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo, o n\u00famero de LinkedIn mentions da Microsoft aumentou em 421% em compara\u00e7\u00e3o com o per\u00edodo anterior (veja a imagem abaixo).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69db55348c19a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69db55348c19a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png\" alt=\"Comparar per\u00edodos - recurso alimentado por IA no Brand24\" class=\"wp-image-171159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparar per\u00edodos do Microsoft mentions do LinkedIn - vis\u00e3o geral<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha suas percep\u00e7\u00f5es do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see\">Como ver o mentions no LinkedIn?<\/h3>\n\n\n\n<p>Voc\u00ea pode ver o mentions abrindo seu <strong>Notifica\u00e7\u00f5es<\/strong> (\u00edcone de sino) e revisar as publica\u00e7\u00f5es em que voc\u00ea foi marcado. Se voc\u00ea gerencia uma p\u00e1gina de empresa, verifique sua <strong>Notifica\u00e7\u00f5es de p\u00e1gina<\/strong> para ver quando sua marca foi mentioned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-find\">Como encontrar mentions no LinkedIn?<\/h3>\n\n\n\n<p>Para encontrar mentions de voc\u00ea, verifique o <strong>Notifica\u00e7\u00f5es<\/strong> para ver alertas de que algu\u00e9m o marcou ou marcou em uma publica\u00e7\u00e3o ou coment\u00e1rio. Para encontrar mentions de sua marca ou palavras-chave, use a barra de pesquisa do LinkedIn e filtre por <strong>Publica\u00e7\u00f5es<\/strong>, e pesquise usando aspas ao redor de seu nome ou empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-benefits\">Quais s\u00e3o os benef\u00edcios dos mentions do LinkedIn?<\/h3>\n\n\n\n<p>Os mentions do LinkedIn aumentam a visibilidade, expandem o alcance para al\u00e9m de sua rede imediata e acionam notifica\u00e7\u00f5es para a pessoa ou empresa marcada, o que melhora o engajamento. <\/p>\n\n\n\n<p>Eles tamb\u00e9m fortalecem relacionamentos, incentivam conversas e adicionam credibilidade ao associar seu conte\u00fado a profissionais ou marcas reconhecidos.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma vis\u00e3o geral mais detalhada dos benef\u00edcios do LinkedIn para marcas e indiv\u00edduos:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Benef\u00edcio                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Marcas                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pessoas f\u00edsicas                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Alcance e visibilidade<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Expandir a presen\u00e7a para clientes, parceiros e colegas do setor<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aumentar a rede e a visibilidade profissional<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Credibilidade e confian\u00e7a<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Os mentions positivos sinalizam autoridade e <a title=\"\" href=\"https:\/\/brand24.com\/blog\/pt\/engajamento-da-marca\/\" target=\"_blank\" rel=\"noopener\">engajamento da marca<\/a><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mentions de colegas aumentam a reputa\u00e7\u00e3o profissional<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Engajamento e relacionamentos<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Promover conversas com clientes e parceiros<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Crie conex\u00f5es profissionais mais fortes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>SEO e capacidade de descoberta<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aumente a autoridade do dom\u00ednio, a relev\u00e2ncia da palavra-chave e a classifica\u00e7\u00e3o de pesquisa<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Melhore o perfil do LinkedIn e a visibilidade da pesquisa<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Gerenciamento de crises<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Picos pontuais ou mentions negativos para uma resposta r\u00e1pida<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Trate prontamente os coment\u00e1rios negativos ou as informa\u00e7\u00f5es incorretas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-use-case\">Como as marcas usam os mentions do LinkedIn para marketing?<\/h3>\n\n\n\n<p>As marcas usam os mentions do LinkedIn para aumentar o alcance org\u00e2nico, colaborar com parceiros, destacar clientes, envolver l\u00edderes do setor e participar de conversas relevantes. Os Mentions tamb\u00e9m ap\u00f3iam o marketing de influenciadores, a defesa dos funcion\u00e1rios, a prova social e as estrat\u00e9gias de constru\u00e7\u00e3o de comunidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-linkedin\">Os mentions do LinkedIn podem ajudar a melhorar o SEO e a capacidade de descoberta on-line?<\/h3>\n\n\n\n<p>Sim. Mentions ou tags impulsionam seu SEO sinalizando credibilidade e relev\u00e2ncia para mecanismos de pesquisa e plataformas orientadas por IA.&nbsp;<\/p>\n\n\n\n<p>Quando seu dom\u00ednio ou perfil do LinkedIn \u00e9 frequentemente mentioned em postagens, coment\u00e1rios ou artigos, isso aumenta a autoridade e a capacidade de descoberta. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/marca-mentions-seo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Como os mentions da marca ajudam o SEO <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-linkedin-mentions-from\"><strong>Os mentions do LinkedIn provenientes de coment\u00e1rios, artigos e v\u00eddeos s\u00e3o rastre\u00e1veis?<\/strong><\/h3>\n\n\n\n<p>Sim, mas h\u00e1 algumas limita\u00e7\u00f5es de API. Tags mentions (@) em postagens, artigos ou v\u00eddeos enviam um&nbsp;<strong>nota<\/strong>&nbsp;(notifica\u00e7\u00e3o) para o perfil ou nome da p\u00e1gina do mentioned no LinkedIn, facilitando o rastreamento.&nbsp;<\/p>\n\n\n\n<p>No entanto, os mentions n\u00e3o marcados em coment\u00e1rios, legendas ou na atividade de rede de outra pessoa s\u00e3o mais dif\u00edceis de serem notados porque o LinkedIn n\u00e3o fornece alertas.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Como rastrear os mentions do LinkedIn em 2026? Transforme as conversas sobre a marca em oportunidades de crescimento e aumente seu desempenho no LinkedIn!<\/p>","protected":false},"author":84,"featured_media":162154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-162152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=162152"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162152\/revisions"}],"predecessor-version":[{"id":181711,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162152\/revisions\/181711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/162154"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=162152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=162152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=162152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}