{"id":162170,"date":"2024-03-18T12:09:41","date_gmt":"2024-03-18T11:09:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162170"},"modified":"2026-06-22T13:42:18","modified_gmt":"2026-06-22T11:42:18","slug":"monitoramento-do-youtube","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/youtube-monitoring\/","title":{"rendered":"YouTube Monitoring: Tools, Tips &amp; a Complete Guide [2026]"},"content":{"rendered":"<p>De acordo com a DemandSage, <strong>2,7 bilh\u00f5es de pessoas <\/strong>usam o YouTube todos os meses. O volume de conversas est\u00e1 crescendo mais r\u00e1pido do que qualquer equipe conseguiria acompanhar manualmente. \u00c9 para isso que serve o monitoramento do YouTube. <\/p>\n\n\n\n<p>Neste guia, explicarei o que \u00e9, o que ele realmente permite que voc\u00ea fa\u00e7a e como configur\u00e1-lo corretamente.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O que \u00e9. <\/p>\n                    <p class=\"acf-key-takeaways__text\">O monitoramento do YouTube consiste em acompanhar e analisar tudo o que \u00e9 dito sobre a sua marca no YouTube \u2014 v\u00eddeos, coment\u00e1rios, percep\u00e7\u00e3o do p\u00fablico e tend\u00eancias \u2014 para que voc\u00ea possa tomar as medidas necess\u00e1rias.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Por que n\u00e3o \u00e9 poss\u00edvel fazer isso manualmente.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Com 2,7 bilh\u00f5es de usu\u00e1rios mensais e mais de 500 horas de v\u00eddeo enviadas a cada minuto, o volume de conversas cresce mais r\u00e1pido do que qualquer equipe consegue acompanhar. Voc\u00ea precisa de uma ferramenta.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">\u00c9 maior do que o seu pr\u00f3prio canal.<\/p>\n                    <p class=\"acf-key-takeaways__text\">O monitoramento abrange v\u00eddeos mention sem marca\u00e7\u00e3o, atividades da concorr\u00eancia, opini\u00e3o do p\u00fablico, identifica\u00e7\u00e3o de influenciadores e alcance multiplataforma \u2014 n\u00e3o apenas os seus pr\u00f3prios v\u00eddeos.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">As an\u00e1lises nativas n\u00e3o s\u00e3o suficientes.<\/p>\n                    <p class=\"acf-key-takeaways__text\">O YouTube Studio mede apenas o seu canal. Uma ferramenta de monitoramento de m\u00eddia mostra toda a conversa, incluindo o que acontece fora da sua conta.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Os extras inteligentes.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ferramentas como o Brand24 oferecem resumos gerados por IA, alertas de anomalias e at\u00e9 mesmo identificam mentions por meio do monitoramento de transcri\u00e7\u00f5es, para detectar aqueles que a maioria das configura\u00e7\u00f5es deixa passar.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">O que \u00e9 monitoramento do YouTube?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Monitoramento do YouTube <\/strong>\u00e9 a pr\u00e1tica de monitorar e analisar mentions, coment\u00e1rios e intera\u00e7\u00f5es relacionadas \u00e0 sua marca no YouTube.<\/p>\n\n\n\n<p>Ele mostra como sua marca \u00e9 percebida, revela tend\u00eancias emergentes, avalia a opini\u00e3o do p\u00fablico e mede o impacto real da sua <a href=\"https:\/\/brand24.com\/blog\/pt\/estrategia-de-marketing-do-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"Marketing no YouTube\">Marketing no YouTube<\/a>.<\/p>\n\n\n\n<p>Quando bem feito, ele se baseia em quatro camadas da plataforma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00edtulos e descri\u00e7\u00f5es dos v\u00eddeos<\/strong> \u2014 as coisas f\u00e1ceis que a maioria das ferramentas detecta.<\/li>\n\n\n\n<li><strong>Coment\u00e1rios<\/strong> \u2014 onde o p\u00fablico discute, elogia e reclama.<\/li>\n\n\n\n<li><strong>Canal mentions e tags<\/strong> \u2014 men\u00e7\u00f5es diretas e colabora\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Palavras faladas no v\u00eddeo<\/strong> \u2014 a camada que quase ningu\u00e9m monitora e onde vivem os mentions mais honestos.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Fato importante: o monitoramento do YouTube vai muito al\u00e9m dos seus pr\u00f3prios v\u00eddeos publicados. A maior parte do que se fala sobre uma marca ocorre nos canais de outras pessoas e nas se\u00e7\u00f5es de coment\u00e1rios \u2014 exatamente a parte que as ferramentas de an\u00e1lise nativas n\u00e3o conseguem ver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-youtube-monitoring-matters\">Por que o monitoramento do YouTube \u00e9 importante?<\/h2>\n\n\n\n<p>A quest\u00e3o est\u00e1 na escala. O formato de v\u00eddeo torna os mentions mais persuasivos do que um tu\u00edte e muito mais dif\u00edceis de encontrar, e h\u00e1 simplesmente uma quantidade enorme deles para rastrear manualmente.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">2,7 bilh\u00f5es de usu\u00e1rios ativos mensais \u2014 a segunda maior plataforma social, atr\u00e1s apenas do Facebook<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Mais de 1 bilh\u00e3o de horas de v\u00eddeo assistidas todos os dias<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Mais de 500 horas s\u00e3o enviadas a cada minuto \u2014 cerca de 720.000 horas de novos v\u00eddeos por dia<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">~70% de todo o tempo de exibi\u00e7\u00e3o ocorre em dispositivos m\u00f3veis<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">O YouTube atinge cerca de 921 milh\u00f5es de usu\u00e1rios de internet em todo o mundo<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Conclus\u00e3o principal: o volume de conversas sobre a sua marca est\u00e1 crescendo mais r\u00e1pido do que qualquer equipe humana consegue acompanhar \u2014 e \u00e9 por isso que o monitoramento deixou de ser um \u201cluxo\u201d para se tornar um requisito b\u00e1sico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-you-do-with-youtube-monitoring\">O que voc\u00ea pode fazer com o monitoramento do YouTube?<\/h2>\n\n\n\n<p>\u00c9 aqui que uma ferramenta de monitoramento mostra seu valor. Uma \u00fanica configura\u00e7\u00e3o permite realizar v\u00e1rias tarefas ao mesmo tempo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marca da esteira mentions<\/strong> \u2014 veja o que est\u00e3o falando sobre voc\u00ea em v\u00eddeos e coment\u00e1rios, n\u00e3o apenas no seu canal.<\/li>\n\n\n\n<li><strong>Avaliar o sentimento<\/strong> \u2014 saber se a conversa \u00e9 positiva, negativa ou neutra, e observar como ela evolui ao longo do tempo.<\/li>\n\n\n\n<li><strong>Monitorar os concorrentes<\/strong> \u2014 realizar uma <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a> e compare o alcance, o engajamento e a rea\u00e7\u00e3o do p\u00fablico deles com os seus.<\/li>\n\n\n\n<li><strong>Identificar tend\u00eancias emergentes<\/strong> \u2014 identifique os temas e as palavras-chave que est\u00e3o ganhando for\u00e7a no seu nicho antes que atinjam o auge.<\/li>\n\n\n\n<li><strong>Encontre influenciadores<\/strong> \u2014 identifique os criadores de conte\u00fado que j\u00e1 est\u00e3o falando sobre voc\u00ea e qual \u00e9 o alcance real deles.<\/li>\n\n\n\n<li><strong>Identificar crises precocemente<\/strong> \u2014 receba alertas sobre picos repentinos no mentions ou no sentimento negativo.<\/li>\n\n\n\n<li><strong>Avaliar o desempenho<\/strong> \u2014 avalie a efic\u00e1cia do seu marketing de v\u00eddeo e o desempenho dos seus v\u00eddeos com ferramentas de monitoramento do YouTube. Confira <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a>, <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a>, alcance de m\u00eddia social e <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>.<\/li>\n\n\n\n<li><strong>Resumir com IA<\/strong> \u2014 deixe que os recursos de IA analisem seus mentions e apresentem as conclus\u00f5es.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">Como monitorar o YouTube?<\/h2>\n\n\n\n<p>Uma configura\u00e7\u00e3o completa envolve tr\u00eas camadas pr\u00e1ticas. Comece pelo topo e v\u00e1 aprofundando \u00e0 medida que avan\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">01 Monitorar o mentions com uma ferramenta de monitoramento<\/h3>\n\n\n\n<p>Uma ferramenta de monitoramento de m\u00eddia analisa o YouTube em busca de nomes de marcas, palavras-chave e hashtags, e depois organiza os resultados para que voc\u00ea possa ver o que est\u00e1 sendo dito e qual \u00e9 a opini\u00e3o das pessoas sobre o assunto.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">O Brand24 monitora o YouTube, al\u00e9m do Instagram, TikTok, X, Reddit, LinkedIn, Twitch e a internet em geral, para que voc\u00ea tenha uma vis\u00e3o multiplataforma, em vez de um instant\u00e2neo de um \u00fanico canal. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Monitoramento de transcri\u00e7\u00f5es do YouTube<\/h4>\n\n\n\n<p>Al\u00e9m dos t\u00edtulos e descri\u00e7\u00f5es, o Brand24 tamb\u00e9m monitora <strong>transcri\u00e7\u00f5es de v\u00eddeo<\/strong>.<\/p>\n\n\n\n<p>Curta este v\u00eddeo abaixo. Se a Nike monitorasse apenas o nome da marca, n\u00e3o encontraria o v\u00eddeo abaixo com a maioria das ferramentas de monitoramento de m\u00eddia, pois o t\u00edtulo n\u00e3o cont\u00e9m \u201cmentioned\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Complex classifica os t\u00eanis Jordan 1 Travis de cano baixo \" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_YG8j3BRwa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ent\u00e3o, como \u00e9 que eu descobri isso? F\u00e1cil \u2013 com o Brand24 e seu recurso de monitoramento de transcri\u00e7\u00f5es do YouTube. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267d93ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267d93ca\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"362\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png\" alt=\"Monitoramento do YouTube\" class=\"wp-image-184302\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1536x488.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-248x79.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-90x29.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O v\u00eddeo do YouTube mention foi detectado pelo sistema de monitoramento de transcri\u00e7\u00f5es do YouTube do Brand24<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode at\u00e9 mesmo <strong>ver em que minuto a palavra-chave foi mentioned<\/strong>. Nesse caso, eram 0:20. Vamos conferir novamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267d9711&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267d9711\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png\" alt=\"Monitoramento do YouTube 1\" class=\"wp-image-184303\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1536x960.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-2048x1280.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-90x56.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O modelo Mention da Nike foi flagrado com o Brand24<\/figcaption><\/figure>\n\n\n\n<p>Sim, est\u00e1 certo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Detec\u00e7\u00e3o de anomalias por IA<\/h4>\n\n\n\n<p><strong>Detec\u00e7\u00e3o de anomalias<\/strong> identifica oscila\u00e7\u00f5es repentinas no alcance ou no sentimento e explica por que elas ocorreram, ajudando voc\u00ea a detectar um problema de rela\u00e7\u00f5es p\u00fablicas em gesta\u00e7\u00e3o antes que ele se espalhe.<\/p>\n\n\n\n<p>Como neste exemplo abaixo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267d9a1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267d9a1f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png\" alt=\"Monitoramento do YouTube 2\" class=\"wp-image-184306\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1536x705.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detec\u00e7\u00e3o de anomalias: explicando a raz\u00e3o por tr\u00e1s de um pico<\/figcaption><\/figure>\n\n\n\n<p>Ao clicar em \u201cMostrar mentions\u201d, voc\u00ea ser\u00e1 redirecionado para todos os mentions que influenciaram o pico. Filtre o dom\u00ednio YouTube.com e voc\u00ea obter\u00e1 muitas informa\u00e7\u00f5es sobre o pico e a opini\u00e3o dos criadores que falaram sobre ele no YouTube.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267d9ceb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267d9ceb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png\" alt=\"Monitoramento do YouTube 3\" class=\"wp-image-184307\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1536x524.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um v\u00eddeo do YouTube mention coletado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>A prop\u00f3sito, voc\u00ea percebeu que a Nike mais uma vez n\u00e3o apareceu no t\u00edtulo? Seria uma pena perder uma marca com tanta influ\u00eancia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">An\u00e1lise abrangente<\/h4>\n\n\n\n<p>As boas ferramentas de monitoramento de m\u00eddia n\u00e3o se limitam a coletar mentions \u2014 elas as analisam, calculam o alcance e o tom das men\u00e7\u00f5es e sinalizam o que requer sua aten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns dados obtidos do Brand24. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267d9fc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267d9fc2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"767\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png\" alt=\"Monitoramento do YouTube 4\" class=\"wp-image-184308\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1536x1033.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-2048x1377.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-236x159.png 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-90x61.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Parte da guia \"An\u00e1lise\" no Brand24<\/figcaption><\/figure>\n\n\n\n<p>No projeto da Nike (com a filtragem de dom\u00ednios ativada), voc\u00ea pode ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Perfis mais populares<\/li>\n\n\n\n<li>Autores mais populares<\/li>\n\n\n\n<li>Principais mentions<\/li>\n\n\n\n<li>Motivos por tr\u00e1s dos picos<\/li>\n<\/ul>\n\n\n\n<p>E muito mais!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar o YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ent\u00e3o, resumindo\u2026<\/p>\n\n\n\n<p>O monitoramento do YouTube \u00e9 fundamental para marcas e criadores de conte\u00fado que desejam entender seu p\u00fablico. Isso ajuda a avaliar a percep\u00e7\u00e3o do p\u00fablico e a acompanhar a efic\u00e1cia da presen\u00e7a no YouTube.<\/p>\n\n\n\n<p>Ao monitorar o YouTube mentions, voc\u00ea obt\u00e9m informa\u00e7\u00f5es valiosas sobre como sua marca ou seu conte\u00fado s\u00e3o discutidos. Voc\u00ea tamb\u00e9m pode identificar tend\u00eancias emergentes e avaliar o impacto dos seus v\u00eddeos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exemplo da vida real<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Como a 11 Bit Studios transformou o YouTube em um canal de intelig\u00eancia<\/h4>\n\n\n\n<p><strong>O desafio:<\/strong> Os criadores falam sobre os jogos, mas n\u00e3o os marcam. Muitos YouTubers e streamers fazem covers de jogos sem nunca marcar o est\u00fadio respons\u00e1vel por eles \u2014 por isso, essas conversas ficam invis\u00edveis para os sistemas de rastreamento padr\u00e3o.<\/p>\n\n\n\n<p><strong>O que eles fizeram:<\/strong> 11 Bit Studios (a equipe por tr\u00e1s de <em>Frostpunk<\/em> e <em>Esta Guerra Nossa<\/em>) utilizou o Brand24 para rastrear criadores do YouTube e do Twitch que falavam sobre seus jogos \u2014 incluindo aqueles que nunca mencionaram a marca diretamente.<\/p>\n\n\n\n<p><strong>O resultado:<\/strong> O YouTube passou de um ponto cego a um canal essencial de intelig\u00eancia, com um <strong>Aumento de 100% nas men\u00e7\u00f5es \u00e0 marca monitoradas.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/11-bit-studios\/\" target=\"_blank\" rel=\"noopener\" title=\"Read case study &gt;\">Leia o estudo de caso &gt;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-analytics\">02 Explore a an\u00e1lise nativa do YouTube<\/h3>\n\n\n\n<p><a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Est\u00fadio do YouTube\">Est\u00fadio do YouTube<\/a> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">prov<\/span>lados&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00e9tricas\">m\u00e9tricas<\/a>&nbsp;tais como <strong>visualiza\u00e7\u00f5es, tempo de exibi\u00e7\u00e3o, curtidas, coment\u00e1rios, compartilhamentos e n\u00famero de inscritos no seu canal<\/strong>. \u00c9 realmente \u00fatil para entender o desempenho do seu conte\u00fado, e voc\u00ea pode comparar dois v\u00eddeos ou dois per\u00edodos lado a lado.<\/p>\n\n\n\n<p>Mas as ferramentas de an\u00e1lise integradas s\u00f3 mostram os dados da sua pr\u00f3pria conta. <\/p>\n\n\n\n<p>Eles n\u00e3o monitoram o sentimento, a participa\u00e7\u00e3o na conversa, as men\u00e7\u00f5es n\u00e3o marcadas de mentions nem nada do que acontece fora do seu canal, que \u00e9 exatamente onde ocorre a maior parte das conversas sobre a marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267da5ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267da5ff\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png\" alt=\"Monitoramento do YouTube 4\" class=\"wp-image-162182\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics.png 1382w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de canais e v\u00eddeos do YouTube<\/figcaption><\/figure>\n\n\n\n<p>No entanto, \u00e9 importante observar que as ferramentas de an\u00e1lise nativas do YouTube t\u00eam limita\u00e7\u00f5es. Elas n\u00e3o monitoram o sentimento, a participa\u00e7\u00e3o na conversa nem as men\u00e7\u00f5es n\u00e3o marcadas com a tag mention, como fazem as ferramentas de monitoramento de m\u00eddia.<\/p>\n\n\n\n<p>Uma r\u00e1pida compara\u00e7\u00e3o lado a lado do que cada um realmente faz:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Capacidade                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        YouTube Studio (aplicativo nativo)                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta de monitoramento de m\u00eddia                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escopo<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Apenas o seu canal<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Todo o YouTube + outras plataformas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>mentions n\u00e3o identificados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>An\u00e1lise de sentimento<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Rastreamento de concorrentes<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Descoberta de tend\u00eancias e temas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Picos e alertas de crise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Limitada<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Vis\u00e3o multiplataforma<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Resumos e insights de IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento de transcri\u00e7\u00f5es<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"progress\">03 Monitore o progresso de seus v\u00eddeos do YouTube<\/h3>\n\n\n\n<p>O crescimento se reflete nas tend\u00eancias, n\u00e3o em dias isolados. <\/p>\n\n\n\n<p>O YouTube Studio permite que voc\u00ea compare v\u00eddeos espec\u00edficos. <\/p>\n\n\n\n<p>No entanto, para analisar seu alcance geral e sua presen\u00e7a online, use o Brand24.<\/p>\n\n\n\n<p>Essa ferramenta monitora n\u00e3o apenas o YouTube, mas tamb\u00e9m seu desempenho online de forma mais ampla. Ela permite que voc\u00ea selecione per\u00edodos de compara\u00e7\u00e3o e obtenha informa\u00e7\u00f5es mais detalhadas sobre o crescimento e o impacto do seu canal.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Quando come\u00e7amos a acompanhar de perto a se\u00e7\u00e3o de V\u00eddeos, percebemos que n\u00e3o perder\u00edamos nenhum criador de conte\u00fado que come\u00e7asse a jogar nossos jogos pelo Twitch ou pelo YouTube \u2014 mesmo aqueles que n\u00e3o nos marcam diretamente.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    11 Bit Studios                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Est\u00fadio de jogos \u2014 Monitoramento de criadores<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Vamos para a guia Comparison (Compara\u00e7\u00e3o). No canto superior direito, voc\u00ea encontrar\u00e1 o recurso de filtragem. Selecione a op\u00e7\u00e3o<em>&nbsp;v\u00eddeo&nbsp;<\/em>para ver as estat\u00edsticas apenas das plataformas de v\u00eddeo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267db8fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267db8fc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"801\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png\" alt=\"Monitoramento do YouTube 5\" class=\"wp-image-184310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1536x1080.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-2048x1440.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-226x159.png 226w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-90x63.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise da guia \u201cCompara\u00e7\u00e3o\u201d para o projeto da Nike<\/figcaption><\/figure>\n\n\n\n<p>O per\u00edodo atual da Nike apresenta um grande aumento na visibilidade: o total de mentions cresceu 83%, o alcance nas redes sociais saltou 144% e o AVE subiu 149%, atingindo $7,8 milh\u00f5es.<\/p>\n\n\n\n<p>No entanto, o clima piorou ligeiramente, com os mentions positivos caindo de 20% para 17% e os mentions negativos dobrando de 3% para 6%; portanto, a aten\u00e7\u00e3o redobrada pode incluir mais cr\u00edticas.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar o YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Dicas de monitoramento do YouTube<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 <strong>Encontrar mentions populares<\/strong><\/h3>\n\n\n\n<p>N\u00e3o d\u00e1 para ler tudo. Filtre os mentions por popularidade para que os v\u00eddeos e coment\u00e1rios com maior alcance apare\u00e7am no topo \u2014 \u00e9 l\u00e1 que as opini\u00f5es realmente se formam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267dbddd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267dbddd\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png\" alt=\"Monitoramento do YouTube 6\" class=\"wp-image-184312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1536x672.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-248x108.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-90x39.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de classifica\u00e7\u00e3o no Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">02 <strong>Configurar alertas<\/strong><\/h3>\n\n\n\n<p>Mantenha-se atualizado com alertas personalizados que o notificam sobre mudan\u00e7as repentinas nos resultados do seu projeto. Fique atento aos mentions negativos. Um aumento repentino deles pode ser sinal de uma crise de rela\u00e7\u00f5es p\u00fablicas. Aja rapidamente para evit\u00e1-la.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267dc0c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267dc0c6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"508\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png\" alt=\"\" class=\"wp-image-184314\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1536x685.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-2048x913.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-248x111.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-90x40.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alertas de tempestade do Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Encontre os influenciadores certos<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de monitoramento de m\u00eddia social<\/a> Encontre os influenciadores ideais para voc\u00ea. O Brand24 analisa quem j\u00e1 est\u00e1 falando sobre a sua marca na internet e identifica pessoas com uma pontua\u00e7\u00e3o de influ\u00eancia elevada.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267dc384&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267dc384\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png\" alt=\"Monitoramento do YouTube 8\" class=\"wp-image-162186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1536x658.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-2048x878.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de influenciadores<\/figcaption><\/figure>\n\n\n\n<p>As ferramentas de monitoramento de m\u00eddia s\u00e3o uma \u00f3tima solu\u00e7\u00e3o se voc\u00ea deseja iniciar seu <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-marketing-de-influencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing de influ\u00eancia<\/a> viagem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Aproveite os recursos de IA<\/strong><\/h3>\n\n\n\n<p>Alguns <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramentas, como o Brand24, utilizam recursos com tecnologia de IA que analisam os dados coletados para voc\u00ea, fornecendo as conclus\u00f5es definitivas. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3e5267dc63e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3e5267dc63e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"631\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png\" alt=\"Monitoramento do YouTube 9\" class=\"wp-image-184315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1536x850.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-2048x1134.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-520x287.png 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube-monitoring-tools-how-the-options-compare\">Ferramentas de monitoramento do YouTube: uma compara\u00e7\u00e3o entre as op\u00e7\u00f5es<\/h2>\n\n\n\n<p>O Brand24 n\u00e3o \u00e9 a \u00fanica maneira de monitorar o YouTube, e um guia que finja o contr\u00e1rio n\u00e3o serve de muito. Aqui est\u00e1 uma an\u00e1lise honesta sobre onde se encaixam as principais alternativas e quais s\u00e3o os limites de cada uma delas.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Monitora o conte\u00fado falado (transcri\u00e7\u00f5es)?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes de rela\u00e7\u00f5es p\u00fablicas, comunica\u00e7\u00e3o e marca que precisam de cobertura de not\u00edcias faladas, al\u00e9m de alertas de crise \u2014 abrangendo v\u00e1rias marcas e mercados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim \u2014 monitoramento de transcri\u00e7\u00f5es desenvolvido com foco em casos de uso de RP\/reputa\u00e7\u00e3o, a um pre\u00e7o acess\u00edvel para equipes internas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Talkwalker<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes corporativas que desejam realizar a escuta visual \u2014 detectando logotipos e produtos <em>na tela<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o \u2014 \u00e9 bom em recursos visuais (reconhecimento de imagens), mas n\u00e3o l\u00ea o que est\u00e1 <em>disse<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Meltwater<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Grandes equipes de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o que necessitam de uma an\u00e1lise abrangente e multicanal da m\u00eddia<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o \u2014 o YouTube \u00e9 apenas um canal entre tantos, com pouca profundidade no conte\u00fado dos v\u00eddeos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouScan<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento de redes sociais baseado em imagens com resumos de \u00e1udio gerados por IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Sim \u2014 um dos poucos que capta as falas de mention, apresentadas como um recurso de IA\/\u00e1udio<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Awario<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes menores e or\u00e7amentos mais apertados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o \u2014 abrange t\u00edtulos, descri\u00e7\u00f5es e coment\u00e1rios, mas n\u00e3o o texto falado<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>A limita\u00e7\u00e3o comum \u00e0 maioria das ferramentas \u00e9 a mesma: elas leem o que est\u00e1 <em>escrito<\/em> em torno de um v\u00eddeo \u2014 t\u00edtulos, descri\u00e7\u00f5es, coment\u00e1rios \u2014, mas n\u00e3o o que est\u00e1 <em>dito l\u00e1 dentro<\/em>, que \u00e9 exatamente onde ocorrem as conversas mais sinceras sobre marcas. <\/p>\n\n\n\n<p>O Talkwalker observa a tela; o YouScan escuta. <\/p>\n\n\n\n<p>O Brand24 l\u00ea a transcri\u00e7\u00e3o e a associa ao sinal de PR que realmente importa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o: Sua lista de verifica\u00e7\u00e3o para monitoramento do YouTube<\/h2>\n\n\n\n<p>As an\u00e1lises nativas mostram como <em>seu<\/em> Os v\u00eddeos mostraram isso. Uma ferramenta de monitoramento revela o que toda a plataforma est\u00e1 dizendo sobre voc\u00ea. Aqui est\u00e1 um resumo r\u00e1pido para voc\u00ea colocar em pr\u00e1tica esta semana:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Adicione o nome da sua marca, seus produtos e termos-chave como palavras-chave a serem monitoradas.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Integre o monitoramento do YouTube aos seus outros canais para ter uma vis\u00e3o completa.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Ative os alertas de sentimento e alcance para detectar picos com anteced\u00eancia.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Adicione um ou dois concorrentes e compare-se a eles.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Verifique quem est\u00e1 te marcando com #mention para identificar oportunidades de influ\u00eancia.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Gere um relat\u00f3rio mensal e compare-o com o do m\u00eas anterior.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">N\u00e3o d\u00e1 para agir com base em uma conversa que voc\u00ea n\u00e3o consegue ver. O monitoramento do YouTube transforma 720.000 horas de v\u00eddeo di\u00e1rias em algumas decis\u00f5es que realmente importam para a sua marca.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar o YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>O que \u00e9 monitoramento do YouTube?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>Monitoramento do YouTube<\/strong> \u00e9 a pr\u00e1tica de monitorar e analisar mentions, coment\u00e1rios e intera\u00e7\u00f5es relacionadas \u00e0 sua marca no YouTube. <br><br>Ele mostra como sua marca \u00e9 percebida, revela tend\u00eancias, mede o sentimento e ajuda voc\u00ea a responder a conversas que, de outra forma, voc\u00ea nunca veria.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Como posso monitorar os v\u00eddeos da minha marca no YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A maneira mais r\u00e1pida de monitorar os mentions da sua marca no YouTube \u00e9 por meio de uma ferramenta de monitoramento de m\u00eddia: basta adicionar o nome da sua marca e palavras-chave, e ela analisa t\u00edtulos, descri\u00e7\u00f5es e coment\u00e1rios dos v\u00eddeos, organizando os resultados por alcance e tom. <br><br>Voc\u00ea pode complementar com verifica\u00e7\u00f5es manuais no YouTube Studio para o seu pr\u00f3prio canal.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00c9 poss\u00edvel monitorar os coment\u00e1rios do YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Sim. Os coment\u00e1rios s\u00e3o um componente essencial do monitoramento do YouTube. Uma boa ferramenta os rastreia em toda a plataforma \u2014 n\u00e3o apenas nos seus pr\u00f3prios v\u00eddeos \u2014 para que voc\u00ea possa identificar feedbacks, perguntas e reclama\u00e7\u00f5es onde quer que apare\u00e7am.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Em que o monitoramento do YouTube difere das m\u00e9tricas do YouTube Studio?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>Est\u00fadio do YouTube <\/strong>mede o desempenho do seu pr\u00f3prio canal \u2014 visualiza\u00e7\u00f5es, tempo de exibi\u00e7\u00e3o e engajamento. <br><br><strong>Monitoramento do YouTube<\/strong> olha para o exterior: monitora o que as pessoas dizem sobre a sua marca em todo o YouTube (e em outras plataformas), incluindo a percep\u00e7\u00e3o do p\u00fablico, men\u00e7\u00f5es n\u00e3o marcadas com a tag mention e a atividade dos concorrentes que o Studio n\u00e3o consegue ver.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Como posso monitorar os concorrentes no YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Voc\u00ea pode monitorar os concorrentes no YouTube adicionando os nomes das marcas e os termos relacionados aos produtos deles como palavras-chave na sua ferramenta de monitoramento. <br><br>Voc\u00ea poder\u00e1 comparar o alcance, o engajamento e o sentimento deles com os seus, al\u00e9m de identificar quando os criadores fazem resenhas ou comparam voc\u00ea diretamente com eles.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Existe alguma maneira gratuita de monitorar o YouTube?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Voc\u00ea pode fazer um monitoramento manual b\u00e1sico de gra\u00e7a usando a busca do YouTube e o YouTube Studio, mas isso se limita ao seu pr\u00f3prio canal e ao texto que voc\u00ea consegue encontrar por meio da busca. <br><br>A maioria das ferramentas de monitoramento, incluindo o Brand24, oferece um per\u00edodo de teste gratuito para que voc\u00ea possa experimentar o rastreamento completo entre plataformas antes de se comprometer.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>Com que frequ\u00eancia uma ferramenta de monitoramento do YouTube \u00e9 atualizada?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Isso varia de acordo com a ferramenta. A maioria verifica se h\u00e1 novos conte\u00fados com frequ\u00eancia ao longo do dia, e algumas oferecem alertas quase em tempo real para palavras-chave de alta prioridade, para que voc\u00ea possa responder rapidamente a picos de tr\u00e1fego ou poss\u00edveis crises.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Com 2,7 bilh\u00f5es de usu\u00e1rios mensais, o YouTube \u00e9 a segunda plataforma de m\u00eddia social mais usada. Saiba como monitorar o YouTube para obter insights pr\u00e1ticos e aumentar seus resultados!<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-162170","post","type-post","status-publish","format-standard","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"With 2.7 billion monthly users, YouTube is the second-most-used social media platform. 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