{"id":162170,"date":"2024-03-18T12:09:41","date_gmt":"2024-03-18T11:09:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162170"},"modified":"2025-12-19T14:52:29","modified_gmt":"2025-12-19T13:52:29","slug":"monitoramento-do-youtube","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/youtube-monitoring\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber sobre o monitoramento do YouTube"},"content":{"rendered":"<p>Com 2,7 bilh\u00f5es de usu\u00e1rios mensais, o YouTube \u00e9 a segunda plataforma de m\u00eddia social mais usada. De acordo com o Google Ads, 70% dos espectadores compraram de uma marca depois de ver conte\u00fado no YouTube. Por isso, \u00e9 fundamental monitorar os mentions de sua marca nessa plataforma. Vamos explorar o monitoramento do YouTube para ajudar sua marca a se manter no circuito.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">O monitoramento do YouTube envolve o rastreamento e a an\u00e1lise de mentions, coment\u00e1rios e outras intera\u00e7\u00f5es relacionadas \u00e0 sua marca ou ao seu conte\u00fado no YouTube. Isso ajuda voc\u00ea a entender como sua marca \u00e9 percebida on-line. Al\u00e9m disso, voc\u00ea pode identificar tend\u00eancias emergentes, avaliar o sentimento do p\u00fablico e medir o impacto de seus esfor\u00e7os de marketing no YouTube.<\/p>\n\n\n\n<p>De acordo com o Relat\u00f3rio de Marketing da Hubspot, os v\u00eddeos t\u00eam maior probabilidade de se tornarem virais em<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube (27%),<\/li>\n\n\n\n<li>TikTok (24%),<\/li>\n\n\n\n<li>Instagram (18%),<\/li>\n\n\n\n<li>e Facebook (14%).<\/li>\n<\/ul>\n\n\n\n<p>Portanto, o aplicativo do YouTube \u00e9 o lugar perfeito para promover sua marca com conte\u00fado de v\u00eddeo e construir sua presen\u00e7a e reputa\u00e7\u00e3o on-line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">O que \u00e9 monitoramento do YouTube?<\/h2>\n\n\n\n<p>O monitoramento do YouTube envolve o rastreamento e a an\u00e1lise de mentions e outras intera\u00e7\u00f5es relacionadas \u00e0 sua marca ou ao seu conte\u00fado no YouTube. Esse processo informa como a sua empresa \u00e9 percebida on-line e ajuda a identificar tend\u00eancias, avaliar sentimentos e medir sua <a href=\"https:\/\/brand24.com\/blog\/pt\/estrategia-de-marketing-do-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing no YouTube<\/a> impacto.<\/p>\n\n\n\n<p>Ao monitorar a atividade do YouTube, voc\u00ea pode obter informa\u00e7\u00f5es valiosas sobre as prefer\u00eancias do p\u00fablico, os n\u00edveis de envolvimento e o desempenho geral. Esses dados permitem que voc\u00ea tome decis\u00f5es baseadas em dados para otimizar sua presen\u00e7a no YouTube. Dessa forma, voc\u00ea atingir\u00e1 seus objetivos de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">Como monitorar o YouTube?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">01 Monitor mentions<\/h3>\n\n\n\n<p>O monitoramento do YouTube \u00e9 crucial para marcas e criadores de conte\u00fado que buscam entender seu p\u00fablico. Ele ajuda a avaliar o sentimento e a rastrear a efic\u00e1cia da presen\u00e7a no YouTube. <\/p>\n\n\n\n<p>Ao monitorar os mentions no YouTube, voc\u00ea obt\u00e9m insights valiosos sobre como sua marca ou conte\u00fado \u00e9 discutido. Voc\u00ea tamb\u00e9m pode identificar tend\u00eancias emergentes e medir o impacto de seus v\u00eddeos.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de monitoramento de m\u00eddia<\/a> rastrear mentions p\u00fablicos, incluindo hashtags, nomes de marcas e palavras-chave de escolha, no YouTube e em outros lugares. O Brand24 n\u00e3o apenas identifica mentions on-line, mas tamb\u00e9m os analisa. Ele calcula m\u00e9tricas e estat\u00edsticas para obter uma vis\u00e3o abrangente do desempenho de seu aplicativo do YouTube.<\/p>\n\n\n\n<p>O Brand24 monitora o YouTube e outras plataformas de m\u00eddia social: Facebook, Instagram, X (Twitter), LinkedIn, Reddit, Pinterest, TikTok, Quora, Twitch. Ele tamb\u00e9m analisa a Web, sites de not\u00edcias, blogs, f\u00f3runs, sites de avalia\u00e7\u00e3o, boletins informativos e podcasts.<\/p>\n\n\n\n<p>O Brand24 oferece ampla cobertura, fornecendo informa\u00e7\u00f5es valiosas sobre seu desempenho geral em todas as plataformas. Aproveitando o feedback direto de seus mentions, voc\u00ea pode refinar sua estrat\u00e9gia no YouTube para atender \u00e0s prefer\u00eancias do seu p\u00fablico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f4434e80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f4434e80\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1316\" height=\"1246\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-shein-mentions-brand24.png\" alt=\"Painel de controle do Brand24: Monitoramento do YouTube\" class=\"wp-image-162173\" style=\"width:521px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-shein-mentions-brand24.png 1316w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-shein-mentions-brand24-1140x1079.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-shein-mentions-brand24-300x284.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-shein-mentions-brand24-168x159.png 168w\" sizes=\"auto, (max-width: 1316px) 100vw, 1316px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brand24: Monitoramento do YouTube<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 vai al\u00e9m do rastreamento de mentions; ele tamb\u00e9m os analisa. Em seu painel principal, voc\u00ea encontrar\u00e1 o recurso de Detec\u00e7\u00e3o de Anomalias. Isso permite que voc\u00ea identifique imediatamente qualquer mudan\u00e7a repentina no alcance ou no sentimento e seus motivos subjacentes.<\/p>\n\n\n\n<p>O recurso de detec\u00e7\u00e3o de anomalias economiza seu tempo e garante que voc\u00ea n\u00e3o perder\u00e1 momentos cruciais de sua vida. <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">desempenho on-line<\/a>. Com esse recurso, voc\u00ea tamb\u00e9m pode evitar uma crise de RP identificando prontamente qualquer aumento negativo de alcance e sentimento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f44352e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f44352e2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"337\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-1140x337.png\" alt=\"Brand24: recurso alimentado por IA de detec\u00e7\u00e3o de anomalias\" class=\"wp-image-162177\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-1140x337.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-1536x454.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-2048x605.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-300x89.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-anomalies-detection-248x73.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: recurso alimentado por IA de detec\u00e7\u00e3o de anomalias<\/figcaption><\/figure>\n\n\n\n<p>Gra\u00e7as a uma ferramenta de monitoramento do YouTube, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marca de rastreamento mentions:<\/strong>&nbsp;Monitore os mentions de sua marca na Web e saiba o que est\u00e1 sendo dito sobre voc\u00ea on-line.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tirar conclus\u00f5es mais rapidamente:&nbsp;<\/strong>Use recursos com tecnologia de IA que analisam os dados para voc\u00ea e simplificam seu processo de avalia\u00e7\u00e3o de desempenho.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitore os concorrentes:<\/strong>&nbsp;Conduta <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise da concorr\u00eancia<\/a> no YouTube. Analise o conte\u00fado, as m\u00e9tricas de engajamento e os sentimentos do p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f44357cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f44357cb\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"681\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-1140x681.png\" alt=\"Brand24: Compara\u00e7\u00e3o de concorrentes: Starbucks vs Costa Coffee\" class=\"wp-image-162178\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-1140x681.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-1536x917.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-2048x1223.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-competitor-analysis-brand24-248x148.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o de concorrentes: Starbucks vs Costa Coffee<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificar tend\u00eancias:<\/strong>&nbsp;Monitorar t\u00f3picos e palavras-chave populares no YouTube para identificar tend\u00eancias emergentes em seu setor. Adapte sua estrat\u00e9gia de conte\u00fado de acordo com elas e torne-se viral.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f4435bce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f4435bce\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-1140x485.png\" alt=\"Brand24: An\u00e1lise de t\u00f3picos para a Starbucks\" class=\"wp-image-162179\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-1140x485.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-1536x653.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-2048x871.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-topic-analysis-brand24-248x105.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos para a Starbucks<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medir o desempenho:<\/strong>&nbsp;Avalie a efic\u00e1cia do seu marketing de v\u00eddeo e o desempenho do v\u00eddeo com as ferramentas de monitoramento do YouTube. Confira <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a>, <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a>, alcance de m\u00eddia social e <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f4435fd1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f4435fd1\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-1140x798.png\" alt=\"Brand24: Guia An\u00e1lise\" class=\"wp-image-162180\" style=\"width:679px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-1140x798.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-1536x1075.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-2048x1434.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-300x210.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-analysis-tab-brand24-227x159.png 227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Guia An\u00e1lise<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Envolva-se com seu p\u00fablico:<\/strong>&nbsp;Responda aos mentions para promover um senso de comunidade e criar relacionamentos com seus espectadores.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otimize a estrat\u00e9gia de conte\u00fado:<\/strong>&nbsp;Analise os dados das ferramentas de monitoramento do YouTube e refine sua estrat\u00e9gia de conte\u00fado. Identifique as \u00e1reas que precisam ser aprimoradas e otimize o conte\u00fado de v\u00eddeo futuro para melhorar o envolvimento e o alcance.<\/li>\n<\/ul>\n\n\n\n<p>O Brand24 conta com um excelente assistente de marca com IA. \u00c9 um chatbot que pode responder a todas as suas perguntas sobre sua marca. <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a> projeto. Ele analisa os dados coletados para voc\u00ea, fornecendo conclus\u00f5es puras e percep\u00e7\u00f5es acion\u00e1veis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f4436464&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f4436464\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"653\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-1140x653.png\" alt=\"Assistente de marca com IA da Brand24\" class=\"wp-image-162181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-1140x653.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-1536x879.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-2048x1172.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-ai-brand-assistant-brand24-248x142.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca com IA da Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-analytics\">02 Explore a an\u00e1lise nativa do YouTube<\/h3>\n\n\n\n<p>A an\u00e1lise nativa do YouTube no aplicativo fornece informa\u00e7\u00f5es valiosas sobre o desempenho de sua conta pessoal. <\/p>\n\n\n\n<p>Por meio do YouTube Studio, os usu\u00e1rios podem acessar <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00e9tricas do YouTube<\/a> como visualiza\u00e7\u00f5es, tempo de exibi\u00e7\u00e3o, curtidas, coment\u00e1rios, compartilhamentos e contagem de assinantes. Isso permite uma avalia\u00e7\u00e3o abrangente do envolvimento e da intera\u00e7\u00e3o do p\u00fablico em seu perfil.<\/p>\n\n\n\n<p>Voc\u00ea pode acessar suas estat\u00edsticas no site ou no aplicativo m\u00f3vel, que funciona tanto em dispositivos iOS quanto em qualquer dispositivo Android.<\/p>\n\n\n\n<p>No YouTube Studio, voc\u00ea tem acesso a m\u00e9tricas de compara\u00e7\u00e3o detalhadas. Essa ferramenta permite comparar dois v\u00eddeos e per\u00edodos selecionados, apresentando os dados em um formato de gr\u00e1fico. <\/p>\n\n\n\n<p>Essa representa\u00e7\u00e3o visual ajuda a entender seu desempenho e permite que voc\u00ea crie estrat\u00e9gias de publica\u00e7\u00e3o de conte\u00fado com mais efici\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f443690a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f443690a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png\" alt=\"An\u00e1lise de canais e v\u00eddeos do YouTube\" class=\"wp-image-162182\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics.png 1382w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de canais e v\u00eddeos do YouTube<\/figcaption><\/figure>\n\n\n\n<p>No entanto, \u00e9 importante observar que a an\u00e1lise nativa do YouTube tem limita\u00e7\u00f5es. Elas n\u00e3o rastreiam sentimentos, compartilhamento de voz ou mentions n\u00e3o marcados. Al\u00e9m disso, a an\u00e1lise se limita apenas \u00e0 plataforma do YouTube.<\/p>\n\n\n\n<p>Como resultado, ele oferece uma vis\u00e3o geral limitada de seu desempenho on-line.<\/p>\n\n\n\n<p>Para obter uma compreens\u00e3o mais abrangente da presen\u00e7a de sua marca e do impacto em v\u00e1rias plataformas, inclusive no YouTube, use o Brand24. <\/p>\n\n\n\n<p>Ele fornece uma ampla gama de m\u00e9tricas e estat\u00edsticas que oferecem insights mais profundos e informam a tomada de decis\u00f5es estrat\u00e9gicas. Isso garante uma abordagem hol\u00edstica para monitorar e analisar o desempenho on-line.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Brand24 tamb\u00e9m tem um aplicativo para dispositivos IOS e Android. Voc\u00ea pode acess\u00e1-lo de qualquer dispositivo m\u00f3vel e saber o que est\u00e1 acontecendo com a sua marca em tempo real.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar o YouTube gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"progress\">03 Monitore o progresso de seus v\u00eddeos do YouTube<\/h3>\n\n\n\n<p>Monitorar o progresso dos seus v\u00eddeos do YouTube \u00e9 essencial para criar um canal de sucesso. Embora seja verdade que voc\u00ea precise de algum investimento para aumentar sua conta no YouTube, os retornos podem ser significativos. <\/p>\n\n\n\n<p>Com uma presen\u00e7a substancial no YouTube, voc\u00ea pode atrair um p\u00fablico maior e aumentar o envolvimento. Al\u00e9m disso, voc\u00ea tamb\u00e9m pode monetizar seu conte\u00fado por meio de an\u00fancios e patroc\u00ednios.&nbsp;<\/p>\n\n\n\n<p>Para acompanhar o desempenho de seus v\u00eddeos, voc\u00ea pode preparar relat\u00f3rios mensais do YouTube, selecionando as principais m\u00e9tricas para compara\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>O YouTube Studio permite que voc\u00ea compare v\u00eddeos espec\u00edficos. <\/p>\n\n\n\n<p>No entanto, para obter uma an\u00e1lise abrangente de seu alcance geral e presen\u00e7a on-line, use o Brand24. Essa ferramenta monitora n\u00e3o apenas o YouTube, mas tamb\u00e9m seu desempenho on-line mais amplo. Ela permite que voc\u00ea escolha per\u00edodos para compara\u00e7\u00e3o e obtenha insights mais profundos sobre o crescimento e o impacto do seu canal.<\/p>\n\n\n\n<p>Vamos para a guia Comparison (Compara\u00e7\u00e3o). No canto superior direito, voc\u00ea encontrar\u00e1 o recurso de filtragem. Selecione a op\u00e7\u00e3o<em>&nbsp;v\u00eddeo&nbsp;<\/em>para ver as estat\u00edsticas apenas das plataformas de v\u00eddeo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f44370f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f44370f2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"761\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-1140x761.png\" alt=\"Comparar per\u00edodos Recurso Brand24 para o projeto de monitoramento de m\u00eddia Shein\" class=\"wp-image-162183\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-1140x761.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-1536x1025.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-2048x1367.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-300x200.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-period-comparison-brand24-238x159.png 238w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparar per\u00edodos Recurso Brand24 para o projeto de monitoramento de m\u00eddia Shein<\/figcaption><\/figure>\n\n\n\n<p>De 15 de fevereiro a 15 de mar\u00e7o de 2024, a Shein teve um decl\u00ednio no desempenho em compara\u00e7\u00e3o com o m\u00eas anterior. A empresa recebeu mais de 1.200 mentions a menos, com um aumento geral no sentimento negativo. <\/p>\n\n\n\n<p>Al\u00e9m disso, o conte\u00fado gerado pelo usu\u00e1rio e o alcance da m\u00eddia social diminu\u00edram durante esse per\u00edodo. Como resultado desses fatores, a equival\u00eancia do valor de publicidade (AVE) da empresa diminuiu 19%, caindo de $1,6 milh\u00f5es para $1,3 milh\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Dicas de monitoramento do YouTube<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 <strong>Encontrar mentions populares<\/strong><\/h3>\n\n\n\n<p>Para ver os mentions mais relevantes, v\u00e1 para as op\u00e7\u00f5es de filtragem e classifique por popularidade. Dessa forma, voc\u00ea ver\u00e1 todos os mentions mais importantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f443756d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f443756d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-1140x581.png\" alt=\"Brand24: filtragem de popularidade\" class=\"wp-image-162184\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-1140x581.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-1536x783.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-2048x1044.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-sort-popular-brand24-248x126.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: filtragem de popularidade<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">02 <strong>Configurar alertas<\/strong><\/h3>\n\n\n\n<p>Fique por dentro dos alertas personalizados que o informam sobre mudan\u00e7as repentinas nos resultados de seu projeto. Cuidado com os mentions negativos. Seu aumento repentino pode ser o pren\u00fancio de uma crise de rela\u00e7\u00f5es p\u00fablicas. Aja rapidamente para evit\u00e1-la.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f443797d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f443797d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-1140x498.png\" alt=\"Brand24: Alertas de tempestades\" class=\"wp-image-162185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-1140x498.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-1536x671.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-2048x894.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-alerts-brand24-248x108.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Alertas de tempestades<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Encontre os influenciadores certos<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de monitoramento de m\u00eddia social<\/a> encontre seus influenciadores perfeitos. O Brand24 analisa quem j\u00e1 fala on-line sobre sua marca e detecta indiv\u00edduos com uma alta pontua\u00e7\u00e3o de influenciador.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f4437d86&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f4437d86\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png\" alt=\"Brand24: An\u00e1lise de influenciadores\" class=\"wp-image-162186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1536x658.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-2048x878.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de influenciadores<\/figcaption><\/figure>\n\n\n\n<p>As ferramentas de monitoramento de m\u00eddia s\u00e3o uma \u00f3tima solu\u00e7\u00e3o se voc\u00ea deseja iniciar seu <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-marketing-de-influencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing de influ\u00eancia<\/a> viagem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Aproveite os recursos de IA<\/strong><\/h3>\n\n\n\n<p>Alguns <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramentas, como o Brand24, utilizam recursos com tecnologia de IA que analisam os dados coletados para voc\u00ea, fornecendo as conclus\u00f5es definitivas. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d05f443819e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d05f443819e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-1140x521.png\" alt=\"An\u00e1lise de m\u00e9tricas de IA por Brand24\" class=\"wp-image-162187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-1140x521.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-1536x703.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-2048x937.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-metrics-analysis-brand24-248x113.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas de IA por Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar o YouTube gratuitamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Em geral, confiar apenas na an\u00e1lise interna do YouTube pode tornar o monitoramento do desempenho do seu canal um desafio. A complementa\u00e7\u00e3o com ferramentas de monitoramento de m\u00eddia social, que rastreiam mentions e fornecem m\u00e9tricas n\u00e3o dispon\u00edveis na an\u00e1lise interna do YouTube, pode oferecer uma perspectiva mais ampla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitore o mentions para obter insights em primeira m\u00e3o do seu p\u00fablico.<\/li>\n\n\n\n<li>Prepare relat\u00f3rios mensais do YouTube para acompanhar seu desempenho.<\/li>\n\n\n\n<li>Use a op\u00e7\u00e3o de filtragem para se concentrar nos resultados do aplicativo do YouTube, mas tamb\u00e9m monitore o desempenho geral entre plataformas.<\/li>\n\n\n\n<li>Descubra a presen\u00e7a on-line, a pontua\u00e7\u00e3o de reputa\u00e7\u00e3o, o alcance da m\u00eddia social e o AVE por meio do monitoramento da m\u00eddia social.<\/li>\n\n\n\n<li>Simplifique a an\u00e1lise do YouTube com recursos de IA.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Com 2,7 bilh\u00f5es de usu\u00e1rios mensais, o YouTube \u00e9 a segunda plataforma de m\u00eddia social mais usada. Saiba como monitorar o YouTube para obter insights pr\u00e1ticos e aumentar seus resultados!<\/p>","protected":false},"author":79,"featured_media":162188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-162170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=162170"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162170\/revisions"}],"predecessor-version":[{"id":179933,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/162170\/revisions\/179933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/162188"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=162170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=162170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=162170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}