{"id":163626,"date":"2025-09-15T13:09:39","date_gmt":"2025-09-15T11:09:39","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163626"},"modified":"2026-02-18T15:04:44","modified_gmt":"2026-02-18T14:04:44","slug":"ferramentas-de-analise-do-linkedin","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/linkedin-analytics-tools\/","title":{"rendered":"Ferramentas de an\u00e1lise do LinkedIn: Compara\u00e7\u00e3o para 2026"},"content":{"rendered":"<p><strong>A verdade \u00e9 que os vencedores do LinkedIn n\u00e3o se limitam a publicar conte\u00fado. Eles medem, adaptam e otimizam para obter os melhores resultados. Neste guia, mostrarei a voc\u00ea as melhores ferramentas de an\u00e1lise do LinkedIn para ajud\u00e1-lo a melhorar!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quick-overview\">Vis\u00e3o geral r\u00e1pida das ferramentas de an\u00e1lise do LinkedIn:<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Descri\u00e7\u00e3o                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Classifica\u00e7\u00e3o                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"336\" height=\"168\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp 336w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-300x150.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-248x124.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-90x45.webp 90w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de monitoramento de m\u00eddia social com forte an\u00e1lise do LinkedIn. Oferece an\u00e1lise de sentimentos, insights de IA, compartilhamento de voz, rastreamento de concorrentes, an\u00e1lise de hashtag, alertas, identifica\u00e7\u00e3o de influenciadores e relat\u00f3rios automatizados em v\u00e1rias plataformas.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,6 (G2) \/ 4,7 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>ag\u00eancias, empresas de m\u00e9dio a grande porte<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/LinkedIn_logo_initials-80x80.png 80w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                An\u00e1lise nativa do LinkedIn                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta integrada e gratuita de an\u00e1lise do LinkedIn. Fornece dados de desempenho de conte\u00fado, insights sobre visitantes e seguidores, m\u00e9tricas de engajamento, compara\u00e7\u00e3o com concorrentes, dados de defesa de funcion\u00e1rios e relat\u00f3rios export\u00e1veis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00e3o listado (ferramenta interna gratuita)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pessoas f\u00edsicas e pequenas empresas focadas apenas no LinkedIn<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/socialpilot-logo-1-e1771605565783.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SocialPilot                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Plataforma de gerenciamento e an\u00e1lise de m\u00eddia social com rastreamento de envolvimento do LinkedIn, insights de p\u00fablico, desempenho de hashtag, an\u00e1lise de v\u00e1rias contas e relat\u00f3rios personaliz\u00e1veis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,5 (G2) \/ 4,4 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pequenas empresas e ag\u00eancias<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"411\" height=\"123\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo.png 411w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo-300x90.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo-248x74.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2021\/01\/brandwatch-logo-90x27.png 90w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Observa\u00e7\u00e3o da marca                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Plataforma anal\u00edtica de n\u00edvel empresarial com an\u00e1lise de sentimentos, benchmarking de concorrentes, segmenta\u00e7\u00e3o de p\u00fablico, rastreamento do LinkedIn em tempo real e relat\u00f3rios altamente personaliz\u00e1veis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2 (G2) \/ 4.2 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas e grandes marcas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"420\" height=\"120\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo.png 420w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo-248x71.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/keyhole-logo-90x26.png 90w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/keyhole.co\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Keyhole                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de an\u00e1lise de engajamento e da concorr\u00eancia com foco no desempenho das postagens, taxas de engajamento, comportamento dos seguidores, an\u00e1lise comparativa e rastreamento de hashtag.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3 (G2) \/ 5,0 (Capterra - avalia\u00e7\u00f5es limitadas)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pequenas empresas e ag\u00eancias<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"350\" height=\"120\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo.png 350w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/sentione-logo-90x31.png 90w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/sentione.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SentiOne                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de escuta social que rastreia mentions da marca, sentimentos, desempenho da concorr\u00eancia e alertas em tempo real com ampla cobertura de fontes.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,7 (G2) \/ 4,7 (Capterra - avalia\u00e7\u00f5es limitadas)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas de m\u00e9dio a grande porte<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"416\" height=\"203\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed.webp 416w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed-300x146.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed-248x121.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/unnamed-90x44.webp 90w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/gologin.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                GoLogin                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de gerenciamento de v\u00e1rias contas do LinkedIn projetada para escalonamento seguro de contas, colabora\u00e7\u00e3o em equipe e prote\u00e7\u00e3o contra banimentos. Recursos anal\u00edticos limitados.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,7 (G2) \/ 4,6 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ag\u00eancias e equipes que gerenciam v\u00e1rias contas do LinkedIn<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images.png 225w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/images-80x80.png 80w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.klipfolio.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Klipfolio                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de painel de business intelligence com relat\u00f3rios personaliz\u00e1veis, integra\u00e7\u00e3o de dados entre plataformas e configura\u00e7\u00f5es baseadas em API.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5 (G2)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes de m\u00e9dio porte a corporativas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms.webp 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-250x250.webp 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-300x300.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-314x314.webp 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-159x159.webp 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-42x42.webp 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-90x90.webp 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/Whatagraph-Logo-Square-Insight-Platforms-80x80.webp 80w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/whatagraph.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Whatagraph                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Plataforma de relat\u00f3rios entre canais que integra o LinkedIn Ads e outras plataformas, oferecendo relat\u00f3rios visuais automatizados e personaliz\u00e1veis.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,5 (G2) \/ 4,4 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ag\u00eancias e equipes que gerenciam v\u00e1rias contas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo.jpeg 200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/social_champ_logo-80x80.jpeg 80w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.socialchamp.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Campe\u00e3o social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de gerenciamento de m\u00eddia social com rastreamento de postagens no LinkedIn, m\u00e9tricas de engajamento e recomenda\u00e7\u00f5es de tempo de postagem.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.4 (G2) \/ 4.4 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes de marketing de pequeno e m\u00e9dio porte<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694.jpeg 200w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/1631345323694-80x80.jpeg 80w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/vaizle.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Vaizle                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta acess\u00edvel de an\u00e1lise do LinkedIn que fornece m\u00e9tricas de desempenho de postagens, dados demogr\u00e1ficos de visitantes e insights do LinkedIn Ads.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2 (G2) \/ 4.4 (Capterra)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>profissionais de marketing focados em an\u00e1lises somente do LinkedIn<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div style=\"background-color:#fff8d6; border-left:6px solid #F4C542; padding:16px; border-radius:8px; margin:20px 0;\">\n<p style=\"margin:0; font-weight:bold;\">\u26a0\ufe0f Observa\u00e7\u00e3o importante<\/p>\n<p style=\"margin:10px 0 0 0;\">\nEsteja ciente de que essas ferramentas evoluem rapidamente (assim como o pr\u00f3prio LinkedIn). Portanto, considere este artigo como seu guia, n\u00e3o como conhecimento absoluto! Alguns dos recursos podem j\u00e1 ter sido alterados e os contras resolvidos.\n<\/p>\n<\/div>\n\n\n\n<p>Antes de nos aprofundarmos, preciso esclarecer o processo de pesquisa:<\/p>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n  \n  <h3 style=\"margin-top:0; margin-bottom:12px;\">Como essa lista foi criada?<\/h3>\n  \n  <p>\n    Essa lista foi desenvolvida com base em <strong>experi\u00eancia pr\u00e1tica<\/strong>, \n    <strong>pesquisa aprofundada<\/strong> em plataformas de avalia\u00e7\u00e3o como G2 e Capterra,\n    e insights de comunidades de marketing como o Reddit.\n  <\/p>\n\n  <p><strong>Cada ferramenta foi avaliada com base em:<\/strong><\/p>\n\n  <ul style=\"margin-top:8px; margin-bottom:16px; padding-left:20px;\">\n    <li>Recursos de an\u00e1lise do LinkedIn<\/li>\n    <li>An\u00e1lise da concorr\u00eancia<\/li>\n    <li>Acompanhamento do sentimento<\/li>\n    <li>Recursos de relat\u00f3rios<\/li>\n    <li>Funcionalidade de IA<\/li>\n    <li>Facilidade de uso<\/li>\n    <li>Pre\u00e7os<\/li>\n    <li>Valor geral<\/li>\n  <\/ul>\n\n  <p>\n    Tamb\u00e9m consideramos <strong>feedback real do usu\u00e1rio<\/strong> para garantir que as recomenda\u00e7\u00f5es\n    reflitam casos de uso pr\u00e1ticos, e n\u00e3o apenas declara\u00e7\u00f5es de marketing.\n  <\/p>\n\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"list\">11 <strong>Principais ferramentas de an\u00e1lise do LinkedIn:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\"><strong>Teste gratuito de 14 dias.<\/strong><\/a><\/p>\n\n\n\n<p>\u00c9 uma ferramenta de monitoramento de m\u00eddia social com excelentes recursos de an\u00e1lise do LinkedIn. Ela permite que voc\u00ea tenha uma nova perspectiva sobre seus esfor\u00e7os de marketing no LinkedIn.<\/p>\n\n\n\n<p>Como?<\/p>\n\n\n\n<p>A ferramenta combina an\u00e1lises detalhadas relacionadas a sentimentos, mentions, alcance e uso de hashtag de v\u00e1rias plataformas de m\u00eddia social.<\/p>\n\n\n\n<p>Voc\u00ea tem tudo em um s\u00f3 lugar, portanto, se trabalhar em outras redes sociais tamb\u00e9m, poder\u00e1 ter uma ferramenta que re\u00fane todas as informa\u00e7\u00f5es.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de um LinkedIn mention no painel de ferramentas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c39f73c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c39f73c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-mention.png\" alt=\"Exemplo do LinkedIn mention.\" class=\"wp-image-163631\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-mention-300x104.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-mention-248x86.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo do LinkedIn mention.<\/figcaption><\/figure>\n\n\n\n<p>Em resumo, a ferramenta oferece recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Relat\u00f3rios automatizados<\/li>\n\n\n\n<li>Visibilidade da IA<\/li>\n\n\n\n<li>An\u00e1lise e compara\u00e7\u00e3o de concorrentes<\/li>\n\n\n\n<li>Alertas e notifica\u00e7\u00f5es para palavras-chave ou tend\u00eancias espec\u00edficas<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\"><strong>Compartilhamento de voz<\/strong><\/a> no setor (tamb\u00e9m conte\u00fado UGC)<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de influenciadores<\/li>\n\n\n\n<li>An\u00e1lise de hashtag<\/li>\n\n\n\n<li>Insights sobre IA<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c39fb27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c39fb27\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brand24.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle Brand24.\" class=\"wp-image-171997\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brand24.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brand24-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brand24-248x140.png 248w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do LinkedIn: Painel de controle Brand24.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,6 estrelas no G2 (298 avalia\u00e7\u00f5es) e 4,7 estrelas no Capterra (236 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p>Os usu\u00e1rios do Reddit destacam como a ferramenta combina v\u00e1rios recursos em um s\u00f3 lugar.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de sentimento<\/li>\n\n\n\n<li>Recursos de IA que aceleram a an\u00e1lise<\/li>\n\n\n\n<li>Sistema de notifica\u00e7\u00e3o para atualiza\u00e7\u00f5es em tempo real.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sem acesso a dados hist\u00f3ricos - a an\u00e1lise inclui dados hist\u00f3ricos de apenas 30 dias antes da configura\u00e7\u00e3o do projeto de monitoramento.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Essa ferramenta \u00e9 perfeita para todos os tipos de empresas. Ela apresenta muitos recursos novos, como a recente visibilidade da IA, e continua evoluindo. Ela oferece insights fant\u00e1sticos baseados em IA, incluindo um bate-papo que combina o conhecimento do ChatGPT com dados de escuta social que aceleram todo o processo de an\u00e1lise do LinkedIn. Resumindo - \u00e9 uma \u00f3tima rela\u00e7\u00e3o custo-benef\u00edcio.<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 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768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">\u201cQuando minha equipe termina as tarefas relacionadas a leads recebidos e outras tarefas e est\u00e1 procurando mais clientes em potencial, eu simplesmente digo: \u2018Acessem o Brand24: obtemos centenas de leads em potencial todos os meses gra\u00e7as a essa ferramenta\u201d.\u201d<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/02\/mick-pic-min-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Mick Griffin, diretor de sucesso do cliente da Brand24, participando do Social Media Marketing World 2018\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2018\/02\/mick-pic-min-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2018\/02\/mick-pic-min-60x60.jpg 60w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Mick Griffin                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/pl.linkedin.com\/in\/mickgriffin\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">Chefe de Crescimento @ Traffit<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as principais m\u00e9tricas do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin\"><strong>02 An\u00e1lise nativa do LinkedIn<\/strong><\/h3>\n\n\n\n<p>O LinkedIn oferece an\u00e1lises bastante avan\u00e7adas e dados valiosos internamente de forma gratuita, portanto, vale a pena dar uma olhada.<\/p>\n\n\n\n<p>Para encontrar dados para a p\u00e1gina de sua empresa, basta acessar o perfil da p\u00e1gina e clicar em <strong>\"Analytics\"<\/strong> no painel da p\u00e1gina da empresa no LinkedIn. Depois de entrar no painel, voc\u00ea pode escolher entre algumas guias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conte\u00fado<\/li>\n\n\n\n<li>Visitantes<\/li>\n\n\n\n<li>Seguidores<\/li>\n\n\n\n<li>Leads<\/li>\n\n\n\n<li>Concorrentes<\/li>\n\n\n\n<li>Defesa dos funcion\u00e1rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a07b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a07b5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"336\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-analytics.png\" alt=\"An\u00e1lise interna do LinkedIn - Qual \u00e9 a apar\u00eancia do painel de an\u00e1lise interna?\" class=\"wp-image-163635\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-analytics-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-analytics-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qual \u00e9 a apar\u00eancia do painel de an\u00e1lise interno?<\/figcaption><\/figure>\n\n\n\n<p>Cada uma dessas guias fornece dados exclusivos do LinkedIn sobre o desempenho do seu perfil e pode ajud\u00e1-lo a entender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tend\u00eancias de engajamento<\/li>\n\n\n\n<li>Dados demogr\u00e1ficos do p\u00fablico<\/li>\n\n\n\n<li>Dados demogr\u00e1ficos dos seguidores<\/li>\n\n\n\n<li>e outras m\u00e9tricas importantes do LinkedIn<\/li>\n<\/ul>\n\n\n\n<p>Esses insights sobre o p\u00fablico s\u00e3o inestim\u00e1veis para aprimorar sua estrat\u00e9gia de m\u00eddia social.<\/p>\n\n\n\n<p>Infelizmente, se voc\u00ea tiver perfis m\u00fatuos no LinkedIn, ter\u00e1 que acessar as an\u00e1lises de cada p\u00e1gina de empresa do LinkedIn separadamente. <\/p>\n\n\n\n<p>O mesmo acontece quando se trata de executar v\u00e1rias contas - essa ferramenta inclui apenas o LinkedIn.<\/p>\n\n\n\n<p>\u00c9 imposs\u00edvel comparar os dados do seu perfil em um s\u00f3 lugar sem m\u00eddias sociais avan\u00e7adas <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-de-ia\/\"><strong>Ferramentas de an\u00e1lise de IA<\/strong><\/a>.<\/p>\n\n\n\n<p>Mas, pessoalmente, adoro o fato de que voc\u00ea pode baixar todas as estat\u00edsticas como um relat\u00f3rio com apenas um clique usando o bot\u00e3o \"Exportar\" no canto superior direito.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma vis\u00e3o geral r\u00e1pida do que a an\u00e1lise nativa do LinkedIn oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de conte\u00fado<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre visitantes e seguidores<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o de concorrentes<\/li>\n\n\n\n<li>An\u00e1lise de funcion\u00e1rios<\/li>\n\n\n\n<li>Relat\u00f3rios do Linkedin<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a0b76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a0b76\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-dashboard-1.png\" alt=\"Painel de controle do LinkedIn - O que h\u00e1 dentro da ferramenta?\" class=\"wp-image-163636\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-dashboard-1.png 851w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-dashboard-1-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-linkedin-dashboard-1-248x146.png 248w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do LinkedIn - O que h\u00e1 dentro da ferramenta?<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>Como uma ferramenta de an\u00e1lise interna, ela n\u00e3o \u00e9 colocada em plataformas como G2 ou Capterra.<\/p>\n\n\n\n<p>Mas os usu\u00e1rios do Reddit geralmente o consideram \"bom o suficiente\" como uma op\u00e7\u00e3o gratuita.<\/p>\n\n\n\n<p>Por exemplo, @MehulFanawala no Reddit disse:<\/p>\n\n\n\n<p>\"Antes eu usava o Shield, mas atualmente s\u00f3 estou usando o LinkedIn Analytics porque ele est\u00e1 resolvendo meu objetivo.\"<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uso gratuito.<\/li>\n\n\n\n<li>Oferece insights abrangentes sobre os seguidores.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limitado aos dados anal\u00edticos do LinkedIn.<\/li>\n\n\n\n<li>Requer acesso separado para cada perfil do LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>\u00c9 a melhor op\u00e7\u00e3o para pequenas empresas e indiv\u00edduos com or\u00e7amentos limitados. No entanto, \u00e9 menos adequado para necessidades avan\u00e7adas, como an\u00e1lise entre plataformas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialpilot\"><strong>03 SocialPilot<\/strong><\/h3>\n\n\n\n<p>O SocialPilot \u00e9 uma excelente op\u00e7\u00e3o para ag\u00eancias de marketing, pequenas e m\u00e9dias empresas, marcas com v\u00e1rios locais e profissionais.<\/p>\n\n\n\n<p>Ele combina an\u00e1lise de m\u00e9tricas importantes com ferramentas de gerenciamento de m\u00eddia social.<\/p>\n\n\n\n<p>Ele oferece recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Painel de an\u00e1lise<\/li>\n\n\n\n<li>M\u00e9tricas de engajamento<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre o p\u00fablico<\/li>\n\n\n\n<li>Relat\u00f3rios personaliz\u00e1veis do LinkedIn<\/li>\n\n\n\n<li>An\u00e1lise de v\u00e1rias contas<\/li>\n\n\n\n<li>An\u00e1lise de desempenho de hashtag<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a0fc3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a0fc3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-pilot.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle do Social Pilot.\" class=\"wp-image-171996\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-pilot.png 804w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-pilot-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-pilot-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-pilot-248x154.png 248w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do LinkedIn: Painel de controle do Social Pilot.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,5 no G2 (836 avalia\u00e7\u00f5es) e 4,4 no Capterra (375 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p>Mas os usu\u00e1rios do Reddit n\u00e3o o fizeram nem uma vez no t\u00f3pico principal relacionado \u00e0s ferramentas do LinkedIn Analytics.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Painel de controle intuitivo e f\u00e1cil de usar.<\/li>\n\n\n\n<li>An\u00e1lises abrangentes adaptadas para pequenas empresas.<\/li>\n\n\n\n<li>Acess\u00edvel em compara\u00e7\u00e3o com os concorrentes.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o possui recursos de rastreamento de concorrentes e p\u00f3s-boosting.<\/li>\n\n\n\n<li>Op\u00e7\u00f5es limitadas para relat\u00f3rios personalizados.<\/li>\n\n\n\n<li>Os usu\u00e1rios do Capterra e do SoftwareAdvice mention afirmam que a an\u00e1lise pode ser b\u00e1sica ou menos flex\u00edvel do que o desejado, especialmente para an\u00e1lises estrat\u00e9gicas aprofundadas. <a href=\"https:\/\/www.softwareadvice.com\/marketing\/socialpilot-profile\/reviews\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1<strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O SocialPilot \u00e9 ideal para pequenas empresas e ag\u00eancias de marketing. Ele ajuda as empresas a otimizar sua estrat\u00e9gia no LinkedIn e a acessar dados de v\u00e1rias contas. No entanto, ele n\u00e3o oferece rastreamento de concorrentes e an\u00e1lises avan\u00e7adas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandwatch\"><strong>04 Brandwatch<\/strong><\/h3>\n\n\n\n<p>O Brandwatch \u00e9 uma ferramenta de an\u00e1lise de alto n\u00edvel adaptada para marcas, neg\u00f3cios de m\u00e9dio a grande porte e empresas.<\/p>\n\n\n\n<p>O que diferencia o Brandwatch \u00e9 sua profundidade anal\u00edtica, especialmente para o LinkedIn.<\/p>\n\n\n\n<p>Ele fornece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise do LinkedIn em tempo real<\/li>\n\n\n\n<li>An\u00e1lise avan\u00e7ada de sentimentos<\/li>\n\n\n\n<li>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o do p\u00fablico<\/li>\n\n\n\n<li>Acompanhamento do crescimento do p\u00fablico<\/li>\n<\/ul>\n\n\n\n<p>Esses recursos permitem que as empresas otimizem sua presen\u00e7a no LinkedIn e desenvolvam estrat\u00e9gias de conte\u00fado com base em dados reais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a13ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a13ef\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brandwatch.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle da Brandwatch.\" class=\"wp-image-171998\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brandwatch.png 911w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brandwatch-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brandwatch-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-brandwatch-248x136.png 248w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do LinkedIn: Painel de controle da Brandwatch.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,2 no G2 (1543 avalia\u00e7\u00f5es) e 4,2 no Capterra (237 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise avan\u00e7ada de sentimentos para entender o tom e as intera\u00e7\u00f5es do p\u00fablico.<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o de p\u00fablico para estrat\u00e9gias de marketing personalizadas.<\/li>\n\n\n\n<li>Recursos de relat\u00f3rios altamente detalhados e personaliz\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banco de dados limitado para insights espec\u00edficos do LinkedIn.<\/li>\n\n\n\n<li>Muitos usu\u00e1rios dizem que o Brandwatch \u00e9 poderoso, mas complexo, portanto, os iniciantes podem achar a integra\u00e7\u00e3o um desafio.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>O Brandwatch \u00e9 uma ferramenta de an\u00e1lise e relat\u00f3rios de alto n\u00edvel adequada para empresas e marcas que buscam benchmarking avan\u00e7ado de concorrentes e otimiza\u00e7\u00e3o do LinkedIn. Definitivamente, vale a pena experimentar o conjunto de recursos se voc\u00ea precisar de uma an\u00e1lise profunda. No entanto, o Brandwatch est\u00e1 posicionado em um n\u00edvel mais alto.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de an\u00e1lise do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\"><strong>05 Keyhole<\/strong><\/h3>\n\n\n\n<p>O Keyhole \u00e9 uma das ferramentas de an\u00e1lise de m\u00eddia social que se concentra principalmente na medi\u00e7\u00e3o do desempenho da p\u00e1gina do LinkedIn.<\/p>\n\n\n\n<p>Ele fornece insights sobre as principais m\u00e9tricas de engajamento, como o desempenho das postagens do LinkedIn, a taxa de engajamento e a m\u00e9dia de curtidas por postagem durante um determinado per\u00edodo.<\/p>\n\n\n\n<p>Seu recurso divertido \u00e9 <strong>encontrar novos p\u00fablicos potenciais com base em an\u00e1lises comparativas<\/strong>.<\/p>\n\n\n\n<p>Al\u00e9m disso, em seu painel, voc\u00ea pode ver se sua conta \u00e9 maior ou menor que a de seus concorrentes.<\/p>\n\n\n\n<p>A ferramenta tamb\u00e9m permite que voc\u00ea saiba se est\u00e1 obtendo mais ou menos engajamento e quanta aten\u00e7\u00e3o est\u00e1 recebendo em compara\u00e7\u00e3o com eles.<\/p>\n\n\n\n<p>Ele abrange recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreamento de postagens em tempo real<\/li>\n\n\n\n<li>Comportamento dos seguidores e segmenta\u00e7\u00e3o por setor<\/li>\n\n\n\n<li>An\u00e1lise comparativa entre plataformas sociais<\/li>\n\n\n\n<li>An\u00e1lise de hashtags<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a1a6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a1a6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-keyhole-dashboard.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle Keyhole.\" class=\"wp-image-163638\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-keyhole-dashboard.png 959w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-keyhole-dashboard-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-keyhole-dashboard-248x129.png 248w\" sizes=\"auto, (max-width: 959px) 100vw, 959px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do LinkedIn: Painel de controle Keyhole.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,3 no G2 (69 avalia\u00e7\u00f5es) e 5 no Capterra (apenas 2 avalia\u00e7\u00f5es)<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise detalhada da concorr\u00eancia.<\/li>\n\n\n\n<li>M\u00e9tricas abrangentes de engajamento.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o possui recursos avan\u00e7ados de IA.<\/li>\n\n\n\n<li>Requer tempo para interpretar algumas m\u00e9tricas manualmente.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Excelente para profissionais de marketing que desejam analisar as tend\u00eancias de engajamento e comparar o desempenho com os concorrentes. Por\u00e9m, \u00e9 bastante caro - um caso de uso \"somente do LinkedIn\" pode n\u00e3o justificar o custo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentione\"><strong>06 SentiOne<\/strong><\/h3>\n\n\n\n<p>Essa ferramenta pode ser uma op\u00e7\u00e3o para empresas que desejam saber a opini\u00e3o das pessoas sobre elas. Ela encontra<a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\"> <strong>social mentions<\/strong><\/a> sobre sua marca, fornecendo a voc\u00ea muitos insights valiosos sobre o p\u00fablico.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode ver se o seu perfil do LinkedIn est\u00e1 recebendo mais ou menos engajamento do que outros.&nbsp;<\/p>\n\n\n\n<p>Como sua presen\u00e7a on-line se compara \u00e0 dos concorrentes? Qual \u00e9 o seu sentimento on-line? Esta ferramenta sabe as respostas.<\/p>\n\n\n\n<p>Ele abrange recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escuta social<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-da-concorrencia\/\"><strong>Monitoramento da concorr\u00eancia<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\"><strong>An\u00e1lise de sentimento<\/strong><\/a><\/li>\n\n\n\n<li>Alertas em tempo real<\/li>\n\n\n\n<li>Pain\u00e9is de controle f\u00e1ceis de entender<\/li>\n<\/ul>\n\n\n\n<p>No entanto, alguns especialistas admitem que h\u00e1 muito que o SentiOne pode fazer, portanto, pode levar algum tempo para aprender todos os detalhes. <\/p>\n\n\n\n<p>Al\u00e9m disso, no G2, os usu\u00e1rios geralmente mention apresentam relat\u00f3rios inadequados, o que implica que os recursos de relat\u00f3rio podem n\u00e3o ter personaliza\u00e7\u00e3o ou profundidade.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a1ea0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a1ea0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-sentione-dashboard.png\" alt=\"An\u00e1lise do LinkedIn: Painel SentiOne.\" class=\"wp-image-163639\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-sentione-dashboard.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-sentione-dashboard-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-sentione-dashboard-248x153.png 248w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel de controle SentiOne.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,7 no G2 (36 avalia\u00e7\u00f5es) e 4,7 no Capterra (apenas 3 avalia\u00e7\u00f5es)<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla cobertura de fontes.<\/li>\n\n\n\n<li>Rastreamento de sentimentos em tempo real.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complexo para configurar e usar inicialmente.<\/li>\n\n\n\n<li>Focado no sentimento - portanto, pode n\u00e3o ser suficientemente vers\u00e1til.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Uma ferramenta poderosa para empresas de m\u00e9dio e grande porte com foco na an\u00e1lise de sentimentos e da concorr\u00eancia. Tem uma curva de aprendizado acentuada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gologin\"><strong>07 GoLogin<\/strong><\/h3>\n\n\n\n<p>O GoLogin \u00e9 uma ferramenta que pode ajud\u00e1-lo a gerenciar v\u00e1rias contas do LinkedIn com efici\u00eancia.<\/p>\n\n\n\n<p>Ele foi criado para ajud\u00e1-lo a aumentar sua rede do LinkedIn com seguran\u00e7a, sem violar as regras do LinkedIn ou correr o risco de ter sua conta suspensa.<\/p>\n\n\n\n<p>Em compara\u00e7\u00e3o com outras ferramentas do LinkedIn Analytics, \u00e9 uma op\u00e7\u00e3o interessante se voc\u00ea quiser usar o LinkedIn para marketing b2b ou networking.<\/p>\n\n\n\n<p>Ao mesmo tempo, \u00e9 mais adequado para grandes equipes e ag\u00eancias.<\/p>\n\n\n\n<p>E n\u00e3o oferece nenhuma an\u00e1lise avan\u00e7ada.<\/p>\n\n\n\n<p>Ele permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colabora\u00e7\u00e3o da equipe em contas do LinkedIn<\/li>\n\n\n\n<li>Gerenciamento de v\u00e1rias contas<\/li>\n\n\n\n<li>Seguran\u00e7a contra proibi\u00e7\u00f5es do LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p>Entretanto, assim como qualquer outra ferramenta, ela tem suas limita\u00e7\u00f5es. Nesse caso, \u00e9 sua especializa\u00e7\u00e3o excessiva no gerenciamento de contas em detrimento da profundidade anal\u00edtica. A maioria das pessoas n\u00e3o tem insights e dados dessa ferramenta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a22b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a22b5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-gologin-dashboard.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle do GoLogin.\" class=\"wp-image-163640\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-gologin-dashboard.png 940w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-gologin-dashboard-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-gologin-dashboard-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-gologin-dashboard-248x132.png 248w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel de controle do GoLogin.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,7 no G2 (73 avalia\u00e7\u00f5es) e 4,6 no Capterra (116 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifica o gerenciamento de v\u00e1rias contas.<\/li>\n\n\n\n<li>Garante a seguran\u00e7a da conta.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excessivamente especializado, com an\u00e1lises limitadas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Ideal para grandes equipes que gerenciam v\u00e1rias contas do LinkedIn. Se o seu objetivo principal for analisar, monitorar ou gerar relat\u00f3rios sobre o desempenho do LinkedIn, o GoLogin n\u00e3o \u00e9 a ferramenta ideal para isso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"klipfolio\"><strong>08 Klipfolio<\/strong><\/h3>\n\n\n\n<p>Essa \u00e9 uma op\u00e7\u00e3o entre as grandes corpora\u00e7\u00f5es com rela\u00e7\u00e3o \u00e0s ferramentas de an\u00e1lise do LinkedIn.&nbsp;<\/p>\n\n\n\n<p>Por qu\u00ea? Principalmente por seus pain\u00e9is de controle ricos em dados e personaliz\u00e1veis. Mas tamb\u00e9m por causa de seus excelentes recursos de coopera\u00e7\u00e3o.<\/p>\n\n\n\n<p>Esse software \u00e9 dividido em tr\u00eas ferramentas principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Klips<\/strong><strong><br><\/strong>\u00c9 o local onde voc\u00ea pode criar pain\u00e9is e relat\u00f3rios personalizados para que os analistas acompanhem, me\u00e7am e compartilhem as m\u00e9tricas do LinkedIn.<\/li>\n\n\n\n<li><strong>PowerMetrics<\/strong><strong><br><\/strong>\u00c9 um local projetado para que os l\u00edderes usem e trabalhem com dados. Pessoas sem conhecimentos t\u00e9cnicos podem criar facilmente gr\u00e1ficos ou segmentar dados com base em filtros sem nenhuma ajuda avan\u00e7ada.&nbsp;<\/li>\n\n\n\n<li><strong>MetricHQ<\/strong><strong><br><\/strong>Trata-se de um dicion\u00e1rio interno para tudo relacionado a m\u00e9tricas e KPIs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ele abrange recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios de dados altamente personaliz\u00e1veis<\/li>\n\n\n\n<li>Monitoramento do progresso<\/li>\n\n\n\n<li>Acesso centralizado a pain\u00e9is de controle<\/li>\n<\/ul>\n\n\n\n<p>Mas seus recursos avan\u00e7ados e bastante complexos podem ser dif\u00edceis de gerenciar para usu\u00e1rios menos experientes em tecnologia.<\/p>\n\n\n\n<p>M\u00e9tricas personalizadas ou pain\u00e9is mais avan\u00e7ados geralmente exigem conhecimento de APIs, SQL ou scripts.<\/p>\n\n\n\n<p>E v\u00e1rios usu\u00e1rios do G2 mentioned precisam de um desenvolvedor ou especialista em dados para definir configura\u00e7\u00f5es personalizadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a2707&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a2707\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-klipfolio-dashboard.png\" alt=\"An\u00e1lise do LinkedIn: Painel do Klipfolio.\" class=\"wp-image-163641\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-klipfolio-dashboard.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-klipfolio-dashboard-300x234.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-klipfolio-dashboard-204x159.png 204w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel do Klipfolio.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,5 no G2 (256 avalia\u00e7\u00f5es) e n\u00e3o est\u00e1 listado no Capterra.<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Altamente personaliz\u00e1vel.<\/li>\n\n\n\n<li>Perfeito para relat\u00f3rios entre plataformas.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A curva de aprendizado acentuada para novos usu\u00e1rios.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>\u00c9 mais vantajoso para empresas de m\u00e9dio e grande porte, ag\u00eancias ou equipes de marketing com recursos t\u00e9cnicos (por exemplo, analistas de BI ou de dados) que desejam unificar as m\u00e9tricas de desempenho do LinkedIn com dados comerciais mais amplos em um s\u00f3 lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatagraph\"><strong>09 O que \u00e9<\/strong><\/h3>\n\n\n\n<p>O Whatagraph fornece insights valiosos de uma forma visualmente atraente e f\u00e1cil de usar. \u00c9 excelente para relat\u00f3rios entre canais.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode conectar as contas do LinkedIn Ads para gerar relat\u00f3rios sobre m\u00e9tricas como impress\u00f5es, cliques, convers\u00f5es, desempenho da campanha dividido por dispositivo, ID da campanha, data etc.<\/p>\n\n\n\n<p>Al\u00e9m disso, ele vai al\u00e9m dos dados do LinkedIn e se integra a plataformas como Snapchat, Instagram, Facebook e outras.<\/p>\n\n\n\n<p>A capacidade de rastrear tudo isso com uma \u00fanica plataforma torna o rastreamento<a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-marca\/\"> <strong>desempenho da marca<\/strong><\/a>medir o ROI e apresentar os resultados com mais facilidade.<\/p>\n\n\n\n<p>Ele abrange recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o com v\u00e1rias fontes de dados para gerar relat\u00f3rios abrangentes<\/li>\n\n\n\n<li>Agendas de relat\u00f3rios automatizadas e personaliz\u00e1veis<\/li>\n\n\n\n<li>Modelos f\u00e1ceis de usar para configura\u00e7\u00e3o r\u00e1pida<\/li>\n<\/ul>\n\n\n\n<p>No entanto, seu alto pre\u00e7o pode desestimular pequenas empresas ou usu\u00e1rios individuais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a2b16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a2b16\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-whatagraph.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle da Whatagraph.\" class=\"wp-image-163642\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-whatagraph.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-whatagraph-300x147.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-whatagraph-248x122.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel de controle da Whatagraph.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,5 no G2 (277 avalia\u00e7\u00f5es) e 4,4 no Capterra (84 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relat\u00f3rios visualmente atraentes.<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o de dados entre plataformas.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caro para pequenas empresas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Uma \u00f3tima op\u00e7\u00e3o para quem gerencia um grande n\u00famero de clientes ou exige personaliza\u00e7\u00e3o extensiva, especialmente em uma equipe pequena ou em escala de profissional individual, devido ao custo e \u00e0 estrutura de pre\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialchamp\"><strong>10 Campe\u00e3o social<\/strong><\/h3>\n\n\n\n<p>O Social Champ oferece an\u00e1lises detalhadas com foco em <strong>engajamento<\/strong> e <strong>impress\u00f5es<\/strong>que s\u00e3o particularmente ben\u00e9ficas para os profissionais de marketing de m\u00eddia social.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil para entender os padr\u00f5es de intera\u00e7\u00e3o do p\u00fablico, embora possa n\u00e3o ter os insights avan\u00e7ados de IA que alguns concorrentes oferecem.<\/p>\n\n\n\n<p>Ele lhe d\u00e1 acesso a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreamento do desempenho do posto<\/li>\n\n\n\n<li>An\u00e1lise de m\u00e9tricas de engajamento<\/li>\n\n\n\n<li>Recomenda\u00e7\u00f5es de hor\u00e1rio de postagem<\/li>\n<\/ul>\n\n\n\n<p>Optar por uma ferramenta com uma solu\u00e7\u00e3o de IA pode ser mais eficiente. Esses recursos de IA podem nos ajudar a analisar os dados e simplificar o trabalho. Gra\u00e7as a isso, n\u00f3s, especialistas, podemos nos concentrar no trabalho que realmente importa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a2eeb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a2eeb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-social-champ.png\" alt=\"An\u00e1lise do LinkedIn: Painel de controle do Social Champ.\" class=\"wp-image-163643\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-champ.png 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-champ-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-social-champ-248x139.png 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel de controle do Social Champ.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,4 no G2 (32 avalia\u00e7\u00f5es) e 4,4 no Capterra (69 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interface f\u00e1cil de usar.<\/li>\n\n\n\n<li>P\u00f3s-an\u00e1lise detalhada.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o possui recursos avan\u00e7ados de IA.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>Uma boa op\u00e7\u00e3o para equipes pequenas e m\u00e9dias. No entanto, se o seu foco for a an\u00e1lise aprofundada do LinkedIn, formatos de conte\u00fado avan\u00e7ados ou confiabilidade de agendamento r\u00edgida, o Social Champ pode ficar aqu\u00e9m de ferramentas mais abrangentes ou de n\u00edvel empresarial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id12\"><strong>11 Vaizle<\/strong><\/h3>\n\n\n\n<p>A Vaizle tamb\u00e9m \u00e9 uma ferramenta projetada para rastrear o desempenho de suas postagens no LinkedIn e as percep\u00e7\u00f5es dos visitantes.<\/p>\n\n\n\n<p>Seu foco est\u00e1 principalmente no LinkedIn, o que pode limitar as necessidades mais amplas de an\u00e1lise de m\u00eddia social.<\/p>\n\n\n\n<p>Mas isso tamb\u00e9m pode ser bom - se voc\u00ea estiver procurando uma ferramenta menos cara e quiser se concentrar no desempenho do LinkedIn, essa \u00e9 uma \u00f3tima op\u00e7\u00e3o.<\/p>\n\n\n\n<p>Ele abrange recursos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e9tricas de desempenho detalhadas para cada postagem<\/li>\n\n\n\n<li>Dados demogr\u00e1ficos abrangentes dos visitantes<\/li>\n\n\n\n<li>Insights sobre a efic\u00e1cia dos an\u00fancios do LinkedIn<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0c3a32c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0c3a32c8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-analytics-tools-vaizle-dashboard.png\" alt=\"Painel de controle da Vaizle.\" class=\"wp-image-163644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-vaizle-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-vaizle-dashboard-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-analytics-tools-vaizle-dashboard-248x113.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise do LinkedIn: Painel de controle da Vaizle.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u2b50\ufe0f Classifica\u00e7\u00e3o por estrelas:<\/strong><\/p>\n\n\n\n<p>4,2 no G2 (36 avalia\u00e7\u00f5es) e 4,4 no Capterra (50 avalia\u00e7\u00f5es).<\/p>\n\n\n\n<p><strong>Pontos fortes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acess\u00edvel.<\/li>\n\n\n\n<li>Capacidade de exportar dados e integr\u00e1-los ao Google Sheets ou ao Excel.<\/li>\n\n\n\n<li>Recursos simples e focados.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que poderia ser melhor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limitado a dados somente do LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p><strong>Veredicto geral:<\/strong><\/p>\n\n\n\n<p>A Vaizle \u00e9 uma \u00f3tima op\u00e7\u00e3o para profissionais de marketing e equipes que precisam de an\u00e1lises r\u00e1pidas e criteriosas do LinkedIn sem altos custos. No entanto, ela n\u00e3o \u00e9 t\u00e3o robusta na compara\u00e7\u00e3o entre plataformas ou na an\u00e1lise aprofundada da concorr\u00eancia.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de an\u00e1lise do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Ent\u00e3o, a\u00ed est\u00e1! Uma lista das melhores ferramentas de an\u00e1lise do LinkedIn para 2026.<\/p>\n\n\n\n<p>Cada uma das ferramentas \u00e9 diferente. O fato de algu\u00e9m ter dito que essa ferramenta em particular foi extremamente bem-sucedida para ele n\u00e3o significa que ela produzir\u00e1 os mesmos resultados para voc\u00ea.<\/p>\n\n\n\n<p>Portanto, concentre-se em suas metas do LinkedIn e veja seus n\u00fameros aumentarem!<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Escolha uma ferramenta que fa\u00e7a o que voc\u00ea precisa.<\/strong> Se quiser saber mais sobre seus seguidores ou sobre o desempenho de suas publica\u00e7\u00f5es, escolha uma ferramenta que se concentre na an\u00e1lise do p\u00fablico.<\/li>\n\n\n\n<li><strong>Mantenha a simplicidade<\/strong>. Opte por uma ferramenta que seja f\u00e1cil de entender. Voc\u00ea n\u00e3o quer perder tempo tentando descobrir como us\u00e1-la.<\/li>\n\n\n\n<li><strong>Aproveite ao m\u00e1ximo as avalia\u00e7\u00f5es gratuitas.<\/strong> \u00c9 uma maneira f\u00e1cil de ver se voc\u00ea gosta da ferramenta sem gastar nada.<\/li>\n<\/ol>\n\n\n\n<p>Eu sei que \u00e9 mais f\u00e1cil falar do que fazer... Eu mantenho meus dedos cruzados para que voc\u00ea encontre a ferramenta do LinkedIn que vai mudar o jogo. E se voc\u00ea quiser come\u00e7ar imediatamente -<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\"> <strong>clique aqui para obter uma avalia\u00e7\u00e3o gratuita do Brand24<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-most-important-features-of-a-great-linkedin-analytics-tool\"><strong>Quais s\u00e3o os recursos mais importantes de uma \u00f3tima ferramenta de an\u00e1lise do LinkedIn?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Em geral, os principais recursos das melhores ferramentas de an\u00e1lise do LinkedIn incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rastreamento de an\u00e1lises do LinkedIn<br><\/strong>Sua ferramenta deve ser capaz de rastrear as principais m\u00e9tricas, como taxas de engajamento, curtidas, compartilhamentos, coment\u00e1rios e intera\u00e7\u00e3o geral com seu conte\u00fado. O rastreamento da an\u00e1lise do LinkedIn \u00e9 crucial para avaliar as m\u00e9tricas de engajamento.<br><\/li>\n\n\n\n<li><strong>Informa\u00e7\u00f5es sobre o p\u00fablico<br><\/strong>Ele deve oferecer insights essenciais sobre os dados demogr\u00e1ficos do seu p\u00fablico-alvo, incluindo cargos, setores, tamanhos de empresas e locais.<br><\/li>\n\n\n\n<li><strong>Recursos de IA<br><\/strong>Ferramentas que o ajudam a monitorar<a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-linkedin\/\"> M\u00e9tricas do LinkedIn<\/a> e orient\u00e1-lo na interpreta\u00e7\u00e3o desses dados pode simplificar e melhorar seu trabalho di\u00e1rio como profissional de marketing, aprimorando a estrat\u00e9gia de m\u00eddia social da sua organiza\u00e7\u00e3o.<br><\/li>\n\n\n\n<li><strong>An\u00e1lise da concorr\u00eancia<br><\/strong>Ferramentas que permitem que voc\u00ea fa\u00e7a uma<a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\"> An\u00e1lise da concorr\u00eancia<\/a> de seu desempenho no LinkedIn ou avaliar seus esfor\u00e7os de marketing s\u00e3o sempre uma boa ideia.<br><\/li>\n\n\n\n<li><strong>An\u00e1lise do crescimento de seguidores<br><\/strong>Voc\u00ea deve ser capaz de monitorar o crescimento ou o decl\u00ednio de sua base de seguidores ao longo do tempo e, melhor ainda, saber os motivos por tr\u00e1s desses picos.<br><\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimento<br><\/strong>Avaliar o tom e o sentimento dos mentions e das intera\u00e7\u00f5es \u00e9 fundamental para sua<a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\"> gerenciamento da reputa\u00e7\u00e3o da marca<\/a>.<br><\/li>\n\n\n\n<li><strong>Alertas e notifica\u00e7\u00f5es<br><\/strong>N\u00e3o \u00e9 necess\u00e1rio, mas esse recurso pode facilitar muito seu trabalho. Como um profissional de marketing ocupado, receber alertas imediatos sobre palavras-chave espec\u00edficas, tend\u00eancias ou picos incomuns de atividade \u00e9 uma grande ajuda.<br><\/li>\n\n\n\n<li><strong>Interface amig\u00e1vel ao usu\u00e1rio<\/strong><br>A navega\u00e7\u00e3o f\u00e1cil e o layout claro s\u00e3o especialmente importantes para as equipes que n\u00e3o t\u00eam conhecimento t\u00e9cnico.<\/li>\n<\/ol>\n\n\n\n<p>Uma ferramenta ideal de an\u00e1lise do LinkedIn combina esses recursos, oferecendo uma solu\u00e7\u00e3o abrangente e f\u00e1cil de usar para que voc\u00ea possa medir, entender e melhorar sua presen\u00e7a no LinkedIn de forma eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-choose-a-linkedin-analytics-tool\"><strong>Como escolher uma ferramenta de an\u00e1lise do LinkedIn?<\/strong><\/h3>\n\n\n\n<p>Comece definindo suas metas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deseja acompanhar o desempenho de suas postagens?<\/li>\n\n\n\n<li>Est\u00e1 curioso para saber quem est\u00e1 verificando seu perfil?<\/li>\n\n\n\n<li>Talvez voc\u00ea queira manter o controle sobre seus concorrentes?<\/li>\n<\/ul>\n\n\n\n<p>Saber o que voc\u00ea deseja alcan\u00e7ar no LinkedIn facilita muito a escolha.<\/p>\n\n\n\n<p>Depois de definir suas metas, siga estas etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Combine seus objetivos com os recursos<\/strong><\/li>\n\n\n\n<li><strong>Verifique se a ferramenta pode funcionar com outro software que voc\u00ea esteja usando.<\/strong> O objetivo \u00e9 tornar a vida mais f\u00e1cil, n\u00e3o mais dif\u00edcil.<\/li>\n\n\n\n<li><strong>Opte por uma ferramenta f\u00e1cil de navegar (para voc\u00ea)<\/strong>. Sei que os recursos avan\u00e7ados s\u00e3o tentadores. Mas voc\u00ea n\u00e3o quer passar horas tentando descobrir como us\u00e1-los.<\/li>\n\n\n\n<li><strong>Tenha em mente seu or\u00e7amento.<\/strong> Lembre-se, mais caro nem sempre significa melhor.<\/li>\n\n\n\n<li><strong>Verifique as avalia\u00e7\u00f5es. <\/strong>\u00c9 melhor passar algum tempo verificando os sites de avalia\u00e7\u00e3o antes de tomar a decis\u00e3o final.<\/li>\n\n\n\n<li><strong>Se houver uma op\u00e7\u00e3o de avalia\u00e7\u00e3o gratuita, aproveite-a!<\/strong> Essa \u00e9 a melhor maneira de saber se \u00e9 a op\u00e7\u00e3o certa para voc\u00ea. Veja o Brand24, por exemplo. Essa ferramenta fornece um <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=159\"><strong>Teste gratuito de 14 dias<\/strong><\/a> para determinar se ele se encaixa bem.<\/li>\n<\/ol>\n\n\n\n<p>Com essas etapas em mente, encontrar a ferramenta perfeita de an\u00e1lise do LinkedIn pode ser muito mais f\u00e1cil e divertido.<\/p>\n\n\n\n<p>Afinal de contas, o importante \u00e9 encontrar a op\u00e7\u00e3o certa para os SEUS pr\u00f3prios objetivos no LinkedIn!<\/p>","protected":false},"excerpt":{"rendered":"<p>Explore as melhores ferramentas de an\u00e1lise do LinkedIn em 2026! Aprimore sua estrat\u00e9gia de marketing com m\u00e9tricas como taxas de engajamento, alcance de conte\u00fado e crescimento de seguidores.<\/p>","protected":false},"author":82,"featured_media":163646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-163626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=163626"}],"version-history":[{"count":28,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163626\/revisions"}],"predecessor-version":[{"id":181573,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163626\/revisions\/181573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/163646"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=163626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=163626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=163626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}